{"id":10069,"date":"2020-01-02T00:22:13","date_gmt":"2020-01-02T00:22:13","guid":{"rendered":"https:\/\/careerkarma.com\/blog\/?p=10069"},"modified":"2023-02-19T20:44:22","modified_gmt":"2023-02-20T04:44:22","slug":"digital-marketing-interview-questions","status":"publish","type":"post","link":"https:\/\/careerkarma.com\/blog\/digital-marketing-interview-questions\/","title":{"rendered":"Common Digital Marketing Interview Questions"},"content":{"rendered":"\n

So, you\u2019ve collected some digital marketing certifications on your resume<\/a>, tried out a few projects, and perhaps you\u2019ve even complimented your abilities with some web development for optimal UX\/UI design. You\u2019re ready to change your career, and hard work has paid off\u2014you scored an interview! First of all, congratulations! 
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Now, you may feel nervous about the interview process. Much like the field of coding, digital marketing is available to learn and practice without a formal education. While that\u2019s fantastic for those yearning for a career change<\/a>, it does take some self-driven learning that results in concrete skills that you will need to show off for whatever job you are interviewing for.
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To prepare for the impending interview, here is a compilation of the most common digital marketing interview questions potential employers will toss your way. Treat the interview like another test or project, and get studying!
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What does digital marketing mean to you?<\/strong><\/h2>\n\n\n\n
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Become a great digital marketer now.<\/em><\/figcaption><\/figure>\n\n\n\n

This question will almost always pop up in some variation or another. The interviewee is searching for evidence of your knowledge about digital marketing, but also a hint at how you relate to the field. A suitable answer will not only include a definition in your own words but also an example of what makes digital marketing interesting to you personally.
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As broad of a field as it is, digital marketing can be summed up as a way of reaching, interacting with, and marketing to a wide pool of potential customers through digital technology. A simple statement encompassing the scope of digital marketing is sufficient because it\u2019s impossible to fit the entire spectrum. 
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On that note, employers want to see that you can differentiate digital marketing from traditional marketing. Avoid an answer like: \u201cDigital marketing is just marketing but digitally.\u201d It just doesn\u2019t drive home the real complexity of the field.
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Digital marketing is an ever-growing field.<\/em>
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Digital marketing vs. Traditional marketing<\/strong>
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The long-standing field of marketing uses physical ways of promotion to target an audience that is generally local. Think billboards, direct mail, print ads, and even people, like sales associates and brand ambassadors. 
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The more modern digital marketing has a variety of methods of marketing on a larger global scale, customization based on the audience, and the newer ability to get real-time feedback on strategies.
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If the interviewee wonders what led you to digital marketing as opposed to traditional marketing or other careers, be sure to integrate the potential growth of digital marketing into your answer. 
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What are the Two Categories of Digital Marketing Channels?<\/strong>
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Before we get to the numerous kinds of digital marketing strategies and platforms, there are two main categories within digital marketing. Be sure to know the difference even if the interviewer doesn\u2019t directly ask. 
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Online vs. Offline Digital Marketing<\/strong>
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Digital marketing as an organized field is quite recent, but offline digital marketing existed long before the rapid evolution of technology. Offline marketing is marketing done on digital devices without an internet connection. Television commercials, cold-calling and telemarketing, and the radio all fall under offline digital marketing.
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Online digital marketing is what we\u2019re more familiar with. Internet connection is necessary to advertise online through social media, email, and other platforms that have live engagement with consumers. There are a lot more subtypes under this category because the world-wide-web is so vast.
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What are the Major Types of Digital Marketing?(And What Type(s) are you Most Skilled in?)<\/strong><\/h2>\n\n\n\n
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Ready for a career change? Try digital marketing.<\/em><\/figcaption><\/figure>\n\n\n\n

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For this question, you get to not only convey your general knowledge of possible digital marketing strategies, but also show your passion for whichever one you specialize in. Employers want to see that you have talents focused in one or two areas, rather than lackluster skills diffused across every kind of digital marketing. Always be specific when making the case for your specialized knowledge by recounting experiences where you used a certain marketing strategy.
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Your answer doesn\u2019t necessitate a comprehensive list of all the digital marketing types <\/a>but talk about some of the major ones.<\/p>\n\n\n\n