{"id":106120,"date":"2022-04-09T05:23:10","date_gmt":"2022-04-09T12:23:10","guid":{"rendered":"https:\/\/careerkarma.com\/blog\/?p=106120"},"modified":"2022-09-04T08:37:09","modified_gmt":"2022-09-04T15:37:09","slug":"best-major-for-digital-marketing","status":"publish","type":"post","link":"https:\/\/careerkarma.com\/blog\/best-major-for-digital-marketing\/","title":{"rendered":"How to Choose a Major for Digital Marketing: Degree Research Guide"},"content":{"rendered":"\n

Digital marketing is an umbrella term involving the online promotion of brands through social media platforms, emails, webpages, search engines, applications, and more, on electronic devices. If you are interested in this ever-evolving field and want to know how to get a job in digital marketing<\/a>, your journey will start with finding the best major for digital marketing.<\/p>\n\n\n\n

While traditional marketing is still relevant today, it is exciting to be at the forefront of marketing trends through digital channels. Read below for our advice on how to choose a major for digital marketing, alongside tips on what degree for digital marketing you should seek in order to achieve your career goals.<\/p>\n\n\n\n

Why Choose a Career in Digital Marketing<\/h2>\n\n\n\n

Pursuing a career in digital marketing or affiliate marketing<\/a> is an excellent choice as it is an in-demand field that evolves alongside technological advancements in digital platforms, offering amazing growth potential and opportunities.\u00a0<\/p>\n\n\n\n

Many businesses are moving away from traditional marketing towards digital marketing campaigns, and you would be a key asset to bringing them into the future of digital advertising. In addition, earning a degree in marketing will hone a wide variety of professional skillsets, including copywriting, data analysis, content writing, advertising, email marketing, social media strategy, and search engine optimization (SEO) best practices<\/a>.<\/p>\n\n\n\n

Digital Marketing Job Outlook<\/h3>\n\n\n\n

The job outlook for marketing, in general, is very promising. The Bureau of Labor Statistics reports that the overall employment for marketing managers should increase by 10 percent from 2020 to 2030<\/a>, two percent more than the average job outlook for all occupations. This means the job market for digital marketing jobs is promising.<\/p>\n\n\n\n

Throughout the next 10 years, the Bureau of Labor Statistics also estimated that there would be approximately 31,800 job openings per year for advertising, promotions, and marketing managers. Some of those opportunities, however, will be filling the spots of people who have left the field, perhaps due to employees retiring or changing careers.<\/p>\n\n\n\n

Digital Marketing Job Satisfaction<\/h3>\n\n\n\n

On average, digital marketing managers are highly satisfied with their jobs, according to reviews on PayScale. The digital marketing profession has a work satisfaction rating of 3.75 out of five<\/a> based on 929 responses. Digital marketing professionals are well-payed, but the median salary is lower than other tech-related jobs.<\/p>\n\n\n\n

Digital Marketing Salary Potential<\/h2>\n\n\n\n\n\n \n \n \n \n \n \n \n
Career<\/th>\n Minimum Level of Education<\/th>\n Average Salary<\/th>\n <\/tr>\n<\/thead>\n
Digital Marketing Manager<\/td>\n Bachelor\u2019s Degree<\/td>\n $69,292<\/a><\/td>\n <\/tr>\n
Data Analyst<\/td>\n Bachelor\u2019s Degree<\/td>\n $62,789<\/a><\/td>\n <\/tr>\n
Copywriter<\/td>\n Bachelor\u2019s Degree<\/td>\n $54,047<\/a><\/td>\n <\/tr>\n
Social Media Manager<\/td>\n Bachelor\u2019s Degree<\/td>\n $52,958<\/a><\/td>\n <\/tr>\n
SEO Specialist<\/td>\n Bachelor\u2019s Degree<\/td>\n $48,216<\/a><\/td>\n <\/tr>\n<\/tbody>\n<\/table>\n\n\n\n

<\/p>\n\n\n\n

How to Choose a Major for Digital Marketing: Tips for Selecting the Right Digital Marketing Degree<\/h2>\n\n\n\n

Tip 1: Define Your Objective<\/h3>\n\n\n\n

When considering a career in digital marketing, determine what type of advertising campaigns you are most drawn to or what topics you think would best suit your skillsets. Consider the questions below to begin your process of finding the best major for digital marketing that aligns with your career path.<\/p>\n\n\n\n

Do you find digital marketing strategies hosted on a mobile device through applications, social media platforms, emails, or webpages to be the most interesting to you? Are you inclined to work more creatively or are you more of a problem solver? Having answers to these questions will help inform your decisions on the most effective education courses to take in your digital marketing degree.<\/p>\n\n\n\n

Tip 3: Do Proper Research<\/h3>\n\n\n\n

Once you have taken the time to consider an avenue in the marketing field, you will need to look up the best digital marketing bachelor\u2019s degree programs<\/a> that pertain to your ideal specialty. When considering quality educational institutions with the best majors for digital marketing, other important factors include geographic location and the cost of tuition.<\/p>\n\n\n\n

If you prefer learning in an online environment, a budget-friendly option for students is to look into the wide range of online degrees you could pursue. Make sure that you search for accredited online marketing degree<\/a> programs.<\/p>\n\n\n\n

Tip 3: You Can Always Seek Further Education<\/h3>\n\n\n\n

If you find yourself torn about which digital marketing degree to choose from because you have an interest in multiple fields, know you can always take more digital marketing courses outside of a specific major at your educational institutions. You could either add a minor to your degree or even double major if that is one of your goals.<\/p>\n\n\n\n

There are opportunities for digital marketing students even after they get their bachelor\u2019s degree with online courses through digital marketing bootcamps<\/a>. Additionally, you can obtain a digital marketing master’s degree either through online programs or in-person institutions.<\/p>\n\n\n\n

Tip 4: Talk to Professionals in the Field<\/h3>\n\n\n\n

In choosing the best digital marketing courses for you, a key strategy is to spend time talking with those already established in their digital marketing careers. They can tell you how they became successful in digital advertising, which can in turn help you better consider your academic and career opportunities within mobile marketing.<\/p>\n\n\n\n

Having a mentor might open an opportunity for a digital marketing internship, which would not only give you training and hands-on experience at the professional level, but likely would also count for college credits once you become an undergraduate student.<\/p>\n\n\n\n

Tip 5: Determine Whether You Want a Bachelor of Arts or Bachelor of Science Degree<\/h3>\n\n\n\n

While obtaining a bachelor\u2019s degree is the standard requirement for most digital marketing careers, you must take credits in the correct type of digital marketing bachelor’s degree relevant to your ideal career options. After evaluating your career path, you can get more specific about how to choose a major for a digital marketing degree program.<\/p>\n\n\n\n

If you are creative, consider working on digital content as a copywriter, graphic designer, content writer, or blogger, which would more closely align with a Bachelor of Arts. If you are more of a problem solver, you might consider being a data analyst or SEO specialist, which more closely aligns with a Bachelor of Science.<\/p>\n\n\n\n

What Degree for Digital Marketing: Best Majors for a Digital Marketing Career<\/h2>\n\n\n\n
\"A
Digital marketing experts often have knowledge of Google analytics and consumer behavior.<\/figcaption><\/figure>\n\n\n\n

Marketing<\/h3>\n\n\n\n

While this is an obvious major for digital marketing students, it is worth mentioning as there are many different marketing concentrations. If you know what specialty in the digital marketing industry you would like to pursue after graduation, you can choose a marketing concentration such as international marketing, business administration, entrepreneurship, sales, or advertising.<\/p>\n\n\n\n

By majoring in the general discipline or a specific marketing concentration, you would be caught up on the latest developments in the marketing field. Additionally, because the core curriculum can be interdisciplinary, taking a variety of digital marketing classes each semester will teach you digital marketing skills that will enable you to keep up with advancements in mobile marketing beyond your degree level.<\/p>\n\n\n\n