{"id":117504,"date":"2022-07-17T09:38:26","date_gmt":"2022-07-17T16:38:26","guid":{"rendered":"https:\/\/careerkarma.com\/blog\/?p=117504"},"modified":"2023-02-19T20:35:47","modified_gmt":"2023-02-20T04:35:47","slug":"digital-marketing-certifications","status":"publish","type":"post","link":"https:\/\/careerkarma.com\/blog\/digital-marketing-certifications\/","title":{"rendered":"Digital Marketing Certifications: Highest-Paying Certification, Exam Preparation, and Job Outlook"},"content":{"rendered":"\n<p>From advanced search engine optimization to video advertising, the digital marketing landscape is growing and reaching more potential customers online. Potential employers are now looking for applicants who are up to date with the latest industry trends, digital skills, and tools. To meet these new requirements, you should invest in the best digital marketing certifications.<\/p>\n\n\n\n<p>The best online marketing techniques can be achieved through the completion of professional certificates for digital marketing. These programs will help you advance or kickstart your digital marketing career. Continue reading to find the highest-paying certifications and their prerequisites, as well as the job outlook in this field.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-professional-certification\">What Is a Professional Certification?<\/h2>\n\n\n\n<p>A professional certification is a credential that ensures you are qualified to undertake a job or task. It is a third-party validation of your degree of knowledge or competency in a specific industry or profession by a professional association, university, or private certificate-granting agency.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-s-the-difference-between-a-certification-and-a-certificate\">What\u2019s the Difference Between a Certification and a Certificate?<\/h2>\n\n\n\n<p>The <a href=\"https:\/\/careerkarma.com\/blog\/certificate-versus-certification\/\">difference between a certification and a certificate<\/a> is that a certification is proof of passing a relevant exam or achieving industry training requirements, whereas a certificate is an educational document that serves as proof of successful completion of a particular program, degree, or learning period.&nbsp;<\/p>\n\n\n\n<p>Additionally, certificates are usually undertaken by people seeking to gain experience, and a certificate of completion is granted at the end of the structured learning program. On the other hand, professional certifications spotlight an individual\u2019s mastery of a core concept with hands-on experience, as specified by industry standards or a regulatory body.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-is-a-certification-in-digital-marketing-important\">Why Is a Certification in Digital Marketing Important?&nbsp;<\/h2>\n\n\n\n<p>A certification in digital marketing is very important because it demonstrates your broad knowledge base and desire to enhance your skills. Most employers will prefer someone with proven expertise beyond a standard digital marketing degree, and having a certification shows that your skills are in line with those of industry experts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-best-digital-marketing-certifications-by-salary\">Best Digital Marketing Certifications by Salary&nbsp;<\/h2>\n\n\n\n<table class=\"course-info-table\">\n<thead>\n  <tr>\n    <th>Certification<\/th>\n    <th>Provider<\/th>\n    <th>Average Salary<\/th>\n    <th>Cost<\/th>\n  <\/tr>\n<\/thead>\n<tbody>\n  <tr>\n    <td>YouTube Music Certification<\/td>\n    <td>YouTube Music and Google<\/td>\n    <td><a href=\"https:\/\/www.payscale.com\/research\/US\/Industry=Digital_Rights_Management_(DRM)\/Salary\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">$73,000<\/a><\/td>\n    <td>Free<\/td>\n  <\/tr>\n  <tr>\n    <td>Meta Blueprint Certified Marketing Science Professional<\/td>\n    <td>Meta<\/td>\n    <td><a href=\"https:\/\/www.payscale.com\/research\/US\/Certification=Facebook_Certified_Marketing_Science_Professional_Certification\/Salary\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">$68,000<\/a><\/td>\n    <td>$150 per exam<\/td>\n  <\/tr>\n  <tr>\n    <td>PCM Digital Marketing Certification<\/td>\n    <td>American Marketing Association (AMA) and Digital Marketing Institute<\/td>\n    <td><a href=\"https:\/\/www.payscale.com\/research\/US\/Certification=Certified_Professional_Marketer\/Salary\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">$61,000<\/a><\/td>\n    <td>$249 (members)<br>$349 (non-members)<\/td>\n  <\/tr>\n  <tr>\n    <td>Professional Diploma in Digital Marketing (DMI Pro)<\/td>\n    <td>The Digital Marketing Institute <\/td>\n    <td><a href=\"https:\/\/www.payscale.com\/research\/US\/Certification=Marketing_Certification\/Salary\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">$60,000<\/a><\/td>\n    <td>$1955<\/td>\n  <\/tr>\n  <tr>\n    <td>Google Ads Marketing Certification<\/td>\n    <td>Google Skillshop<\/td>\n    <td><a href=\"https:\/\/www.payscale.com\/research\/US\/Certification=Google_Ads_Search_Certification\/Salary\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">$60,000<\/a><\/td>\n    <td>Free<\/td>\n  <\/tr>\n  <tr>\n    <td>Google Analytics Individual Qualification <\/td>\n    <td>Google Skillshop<\/td>\n    <td><a href=\"https:\/\/www.payscale.com\/research\/US\/Certification=Google_Analytics_Certification\/Salary\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">$58,000<\/a><\/td>\n    <td>Free<\/td>\n  <\/tr>\n  <tr>\n    <td>HubSpot Inbound Marketing Certification<\/td>\n    <td>Hubspot Academy<\/td>\n    <td><a href=\"https:\/\/www.payscale.com\/research\/US\/Certification=HubSpot_Inbound_Certification\/Salary\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">$54,000<\/a><\/td>\n    <td>Free<\/td>\n  <\/tr>\n  <tr>\n    <td>HubSpot Content Marketing Certification<\/td>\n    <td>Hubspot Academy<\/td>\n    <td><a href=\"https:\/\/www.payscale.com\/research\/US\/Certification=HubSpot_Content_Marketing\/Salary\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">$53,000<\/a><\/td>\n    <td>Free<\/td>\n  <\/tr>\n  <tr>\n    <td>Hootsuite Social Marketing Certification<\/td>\n    <td>Hootsuite<\/td>\n    <td><a href=\"https:\/\/www.payscale.com\/research\/US\/Skill=Social_Media_Marketing\/Salary\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">$52,000<\/a><\/td>\n    <td>$199<\/td>\n  <\/tr>\n  <tr>\n    <td>OMCP Digital Marketing Certification<\/td>\n    <td>Online Marketing Certified Professional Organization<\/td>\n    <td><a href=\"https:\/\/www.payscale.com\/research\/US\/Job=Digital_Marketing_Specialist\/Salary\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">$51,073<\/a><\/td>\n    <td>$395<\/td>\n  <\/tr>\n<\/tbody>\n<\/table>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-best-digital-marketing-certifications-to-further-your-career\">Best Digital Marketing Certifications to Further Your Career<\/h2>\n\n\n<div id=\"accordions-117506\" class=\"accordions-117506 accordions\" data-accordions={&quot;lazyLoad&quot;:true,&quot;id&quot;:&quot;117506&quot;,&quot;event&quot;:&quot;click&quot;,&quot;collapsible&quot;:&quot;true&quot;,&quot;heightStyle&quot;:&quot;content&quot;,&quot;animateStyle&quot;:&quot;swing&quot;,&quot;animateDelay&quot;:1000,&quot;navigation&quot;:true,&quot;active&quot;:999,&quot;expandedOther&quot;:&quot;no&quot;}>\r\n                <div id=\"accordions-lazy-117506\" class=\"accordions-lazy\" accordionsId=\"117506\">\r\n                    <\/div>\r\n\r\n    <div class=\"items\"  style=\"display:none\" >\r\n    \r\n            <div post_id=\"117506\" itemcount=\"0\"  header_id=\"header-1658074895862\" id=\"header-1658074895862\" style=\"\" class=\"accordions-head head1658074895862 border-none\" toggle-text=\"\" main-text=\"YouTube Music Certification | YouTube and Google\">\r\n                                    <span id=\"accordion-icons-1658074895862\" class=\"accordion-icons\">\r\n                        <span class=\"accordion-icon-active accordion-plus\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\r\n                        <span class=\"accordion-icon-inactive accordion-minus\"><i class=\"fas fa-chevron-right\"><\/i><\/span>\r\n                    <\/span>\r\n                    <span id=\"header-text-1658074895862\" class=\"accordions-head-title\">YouTube Music Certification | YouTube and Google<\/span>\r\n                            <\/div>\r\n            <div class=\"accordion-content content1658074895862 \">\r\n                <p><span style=\"font-weight: 400\">If YouTube is an important element of your digital marketing plan, it's worth taking the time to invest in this video marketing certification. This comprehensive program is divided into six courses that cover every facet of YouTube marketing, from channel optimization and content strategy to production and YouTube Analytics. Students are not required to complete all the courses before taking the certification exam.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400\">YouTube Music Certification Overview<\/span><\/h4>\n<ul>\n<li><b>Average Salary:<\/b> <a href=\"https:\/\/www.payscale.com\/research\/US\/Industry=Digital_Rights_Management_(DRM)\/Salary\"><span style=\"font-weight: 400\">$73,000<\/span><\/a><\/li>\n<\/ul>\n<ul>\n<li><b>Cost:<\/b><span style=\"font-weight: 400\"> Free<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Requirements:<\/b><span style=\"font-weight: 400\"> Must be a content creator or partner with a partner manager<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Valid For:<\/b><span style=\"font-weight: 400\"> 18 months\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Exam Length:<\/b><span style=\"font-weight: 400\"> Two hours<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400\"><b>Best Suited For:<\/b><span style=\"font-weight: 400\"> YouTube creators and channel managers looking to expand their digital marketing and digital rights knowledge base<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400\">Potential Careers With YouTube Music Certification<\/span><\/h4>\n<ul>\n<li><b>Director of Operations: <\/b><a href=\"https:\/\/www.payscale.com\/research\/US\/Employer=Youtube\/Salary\"><span style=\"font-weight: 400\">$100,442<\/span><\/a><\/li>\n<li><b>Project Manager, Marketing: <\/b><a href=\"https:\/\/www.payscale.com\/research\/US\/Employer=Youtube\/Salary\"><span style=\"font-weight: 400\">$75,842<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/li>\n<li><b><\/b><b>Video Marketing Specialist: <\/b><a href=\"https:\/\/www.payscale.com\/research\/US\/Job=Marketing_Specialist\/Salary\/cdf265a2\/Video-Editing\"><span style=\"font-weight: 400\">$50,083<\/span><\/a><\/li>\n<\/ul>\n            <\/div>\r\n    \r\n            <div post_id=\"117506\" itemcount=\"1\"  header_id=\"header-1658074914966\" id=\"header-1658074914966\" style=\"\" class=\"accordions-head head1658074914966 border-none\" toggle-text=\"\" main-text=\"Meta Blueprint Certified Marketing Science Professional Certification | Meta \">\r\n                                    <span id=\"accordion-icons-1658074914966\" class=\"accordion-icons\">\r\n                        <span class=\"accordion-icon-active accordion-plus\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\r\n                        <span class=\"accordion-icon-inactive accordion-minus\"><i class=\"fas fa-chevron-right\"><\/i><\/span>\r\n                    <\/span>\r\n                    <span id=\"header-text-1658074914966\" class=\"accordions-head-title\">Meta Blueprint Certified Marketing Science Professional Certification | Meta <\/span>\r\n                            <\/div>\r\n            <div class=\"accordion-content content1658074914966 \">\r\n                <p><span style=\"font-weight: 400\">This Meta Blueprint Certification is Facebook's official digital marketing certificate program. It includes numerous certification programs, such as a Digital Marketing Associate Certification and a Marketing Science Professional Certification. Since Facebook is an important channel for social media advertising and ecommerce marketing, all digital marketing professionals should look into this Facebook certification training program to learn from industry experts.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400\">Meta\/Facebook Blueprint Certification Overview<\/span><\/h4>\n<ul>\n<li><b>Average Salary:<\/b> <a href=\"https:\/\/www.payscale.com\/research\/US\/Certification=Facebook_Certified_Marketing_Science_Professional_Certification\/Salary\"><span style=\"font-weight: 400\">$68,000<\/span><\/a><\/li>\n<\/ul>\n<ul>\n<li><b>Cost:<\/b><span style=\"font-weight: 400\"> $150 per exam<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Requirements: <\/b><span style=\"font-weight: 400\">Recommended three years of relevant work and data analytics experience<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Valid For:<\/b><span style=\"font-weight: 400\"> Two years<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Exam Length:<\/b><span style=\"font-weight: 400\"> 105 minutes<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400\"><b>Best Suited For:<\/b><span style=\"font-weight: 400\"> Experienced marketers and students looking to delve into the field of digital marketing analytics and quantitative research<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400\">Potential Careers With Meta\/Facebook Blueprint Certification<\/span><\/h4>\n<ul>\n<li><b>Director of Strategy: <\/b><a href=\"https:\/\/www.payscale.com\/research\/US\/Job=Director_of_Strategy\/Salary\"><span style=\"font-weight: 400\">$131,247<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/li>\n<li><b>Data Scientist: <\/b><a href=\"https:\/\/www.payscale.com\/research\/US\/Job=Data_Scientist\/Salary\"><span style=\"font-weight: 400\">$97,483<\/span><\/a><\/li>\n<li><b>Media Analyst: <\/b><a href=\"https:\/\/www.payscale.com\/research\/US\/Job=Paid_Media_Analyst\/Salary\"><span style=\"font-weight: 400\">$63,160\u00a0<\/span><\/a><\/li>\n<\/ul>\n            <\/div>\r\n    \r\n            <div post_id=\"117506\" itemcount=\"2\"  header_id=\"header-1658074933732\" id=\"header-1658074933732\" style=\"\" class=\"accordions-head head1658074933732 border-none\" toggle-text=\"\" main-text=\"PCM Digital Marketing Certification | American Marketing Association (AMA) and Digital Marketing Institute\">\r\n                                    <span id=\"accordion-icons-1658074933732\" class=\"accordion-icons\">\r\n                        <span class=\"accordion-icon-active accordion-plus\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\r\n                        <span class=\"accordion-icon-inactive accordion-minus\"><i class=\"fas fa-chevron-right\"><\/i><\/span>\r\n                    <\/span>\r\n                    <span id=\"header-text-1658074933732\" class=\"accordions-head-title\">PCM Digital Marketing Certification | American Marketing Association (AMA) and Digital Marketing Institute<\/span>\r\n                            <\/div>\r\n            <div class=\"accordion-content content1658074933732 \">\r\n                <p><span style=\"font-weight: 400\">The PCM Digital Marketing Certification program assesses your understanding of digital marketing essentials such as search engine optimization (SEO), email marketing, search advertising, and display advertising. This learning path also covers integral tools like Google Analytics while verifying an individual's expertise in the vast field of digital marketing.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400\">PCM Digital Marketing Certification Overview<\/span><\/h4>\n<ul>\n<li><b>Average Salary:<\/b> <a href=\"https:\/\/www.payscale.com\/research\/US\/Certification=Certified_Professional_Marketer\/Salary\"><span style=\"font-weight: 400\">$61,000<\/span><\/a><\/li>\n<\/ul>\n<ul>\n<li><b>Cost:<\/b><span style=\"font-weight: 400\"> $249 (members), $349 (non-members)<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Requirements:<\/b><span style=\"font-weight: 400\"> No additional requirement<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Valid For:<\/b><span style=\"font-weight: 400\"> Three years<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Exam Length:<\/b><span style=\"font-weight: 400\"> Two hours<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400\"><b>Best Suited For:<\/b><span style=\"font-weight: 400\"> Marketers and business owners looking to harness the latest digital marketing tools and trends<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400\">Potential Careers With PCM Digital Marketing Certification<\/span><\/h4>\n<ul>\n<li><b>Marketing Manager: <\/b><a href=\"https:\/\/www.bls.gov\/ooh\/management\/advertising-promotions-and-marketing-managers.htm#tab-5\"><span style=\"font-weight: 400\">$133,380<\/span><\/a><\/li>\n<li><b>Marketing Communications Intern: <\/b><a href=\"https:\/\/www.payscale.com\/research\/US\/Job=Marketing_Communications_Intern\/Salary\"><span style=\"font-weight: 400\">$46,191<\/span><\/a><\/li>\n<li><b>Business Development Intern: <\/b><a href=\"https:\/\/www.ziprecruiter.com\/Salaries\/Business-Development-Intern-Salary\"><span style=\"font-weight: 400\">$31,433<\/span><\/a><\/li>\n<\/ul>\n            <\/div>\r\n    \r\n            <div post_id=\"117506\" itemcount=\"3\"  header_id=\"header-1658074953041\" id=\"header-1658074953041\" style=\"\" class=\"accordions-head head1658074953041 border-none\" toggle-text=\"\" main-text=\"Professional Diploma in Digital Marketing (DMI Pro) | Digital Marketing Institute\">\r\n                                    <span id=\"accordion-icons-1658074953041\" class=\"accordion-icons\">\r\n                        <span class=\"accordion-icon-active accordion-plus\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\r\n                        <span class=\"accordion-icon-inactive accordion-minus\"><i class=\"fas fa-chevron-right\"><\/i><\/span>\r\n                    <\/span>\r\n                    <span id=\"header-text-1658074953041\" class=\"accordions-head-title\">Professional Diploma in Digital Marketing (DMI Pro) | Digital Marketing Institute<\/span>\r\n                            <\/div>\r\n            <div class=\"accordion-content content1658074953041 \">\r\n                <p><span style=\"font-weight: 400\">Touted as one of the world's most recognized digital marketing certification courses, this online marketing certificate program positions itself as a must-have for any digital marketer. With frequent course updates and hours of content, the Digital Marketing Institute ensures that learners have unlimited access to cutting-edge online marketing skills. Students will gain in-depth knowledge about Google Ads, mobile advertising, and social media marketing.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400\">Digital Marketing Pro Certification Overview<\/span><\/h4>\n<ul>\n<li><b>Average Salary:<\/b> <a href=\"https:\/\/www.payscale.com\/research\/US\/Certification=Marketing_Certification\/Salary\"><span style=\"font-weight: 400\">$60,000<\/span><\/a><\/li>\n<\/ul>\n<ul>\n<li><b>Cost:<\/b><span style=\"font-weight: 400\"> $1955<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Requirements:<\/b><span style=\"font-weight: 400\"> You\u2019ll need to enroll through a DMI course, DMI partner universities, or their corporate partners depending on your preferences<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Valid For:<\/b> <span style=\"font-weight: 400\">N\/A<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Exam Length:<\/b><span style=\"font-weight: 400\"> A three-hour exam split into three sections<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400\"><b>Best Suited For:<\/b><span style=\"font-weight: 400\"> Business owners, traditional marketers looking to expand, and entry-level marketers<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400\">Potential Careers With Digital Marketing Pro Certification<\/span><\/h4>\n<ul>\n<li><b>Sales Manager: <\/b><a href=\"https:\/\/www.bls.gov\/ooh\/management\/sales-managers.htm\"><span style=\"font-weight: 400\">$127,490\u00a0<\/span><\/a><\/li>\n<li><b>Web Developers and Digital Designers: <\/b><a href=\"https:\/\/www.bls.gov\/ooh\/computer-and-information-technology\/web-developers.htm\"><span style=\"font-weight: 400\">$77,200<\/span><\/a><\/li>\n<li><b>Market Research Analysts and Marketing Specialists: <\/b><a href=\"https:\/\/www.bls.gov\/oes\/current\/oes131161.htm\"><span style=\"font-weight: 400\">$76,080<\/span><\/a><\/li>\n<\/ul>\n            <\/div>\r\n    \r\n            <div post_id=\"117506\" itemcount=\"4\"  header_id=\"header-1658074974231\" id=\"header-1658074974231\" style=\"\" class=\"accordions-head head1658074974231 border-none\" toggle-text=\"\" main-text=\"Google Ads Marketing Certification | Google Skillshop\">\r\n                                    <span id=\"accordion-icons-1658074974231\" class=\"accordion-icons\">\r\n                        <span class=\"accordion-icon-active accordion-plus\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\r\n                        <span class=\"accordion-icon-inactive accordion-minus\"><i class=\"fas fa-chevron-right\"><\/i><\/span>\r\n                    <\/span>\r\n                    <span id=\"header-text-1658074974231\" class=\"accordions-head-title\">Google Ads Marketing Certification | Google Skillshop<\/span>\r\n                            <\/div>\r\n            <div class=\"accordion-content content1658074974231 \">\r\n                <p><span style=\"font-weight: 400\">The Google Ads Marketing Certification is a professional digital marketing certificate for professionals who want to expand their understanding of Google Ads and channel optimization. Whether you are a small business owner or a beginner in marketing, this comprehensive online program provides the core skills necessary to utilize Google Ads and significantly increase digital marketing return on investment (ROI).\u00a0\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400\">Google Ads Marketing Certification Overview<\/span><\/h4>\n<ul>\n<li><b>Average Salary:<\/b> <a href=\"https:\/\/www.payscale.com\/research\/US\/Certification=Google_Ads_Search_Certification\/Salary\"><span style=\"font-weight: 400\">$60,000<\/span><\/a><\/li>\n<\/ul>\n<ul>\n<li><b>Cost:<\/b><span style=\"font-weight: 400\"> Free<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Requirements:<\/b><span style=\"font-weight: 400\"> Google Skillshop account<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Valid For:<\/b><span style=\"font-weight: 400\"> One year<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Exam Length:<\/b><span style=\"font-weight: 400\"> 75 minutes<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400\"><b>Best Suited For:<\/b><span style=\"font-weight: 400\"> Entry-level marketers looking to expand their knowledge about Google Ads<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400\">Potential Careers With Google Ads Marketing Certification<\/span><\/h4>\n<ul>\n<li><b>Search Engine Marketing (SEM) Manager: <\/b><a href=\"https:\/\/www.payscale.com\/research\/US\/Job=Search_Engine_Marketing_(SEM)_Manager\/Salary\/615003ae\/Google-Ad-Words\"><span style=\"font-weight: 400\">$68,435<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/li>\n<li><b>Search Engine Marketing (SEM) Specialist: <\/b><a href=\"https:\/\/www.payscale.com\/research\/US\/Job=Search_Engine_Marketing_(SEM)_Specialist\/Salary\/2cee5868\/Google-Ad-Words\"><span style=\"font-weight: 400\">$50,963<\/span><\/a><span style=\"font-weight: 400\">\u00a0\u00a0<\/span><\/li>\n<li><b>Digital Marketing Analyst: <\/b><a href=\"https:\/\/www.payscale.com\/research\/US\/Job=Digital_Marketing_Analyst\/Salary\/c5af0cbf\/Google-Ad-Words\"><span style=\"font-weight: 400\">$49,465 <\/span><\/a><\/li>\n<\/ul>\n            <\/div>\r\n    \r\n            <div post_id=\"117506\" itemcount=\"5\"  header_id=\"header-1658074991995\" id=\"header-1658074991995\" style=\"\" class=\"accordions-head head1658074991995 border-none\" toggle-text=\"\" main-text=\"Google Analytics Individual Qualification Certification | Skillshop\">\r\n                                    <span id=\"accordion-icons-1658074991995\" class=\"accordion-icons\">\r\n                        <span class=\"accordion-icon-active accordion-plus\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\r\n                        <span class=\"accordion-icon-inactive accordion-minus\"><i class=\"fas fa-chevron-right\"><\/i><\/span>\r\n                    <\/span>\r\n                    <span id=\"header-text-1658074991995\" class=\"accordions-head-title\">Google Analytics Individual Qualification Certification | Skillshop<\/span>\r\n                            <\/div>\r\n            <div class=\"accordion-content content1658074991995 \">\r\n                <p><span style=\"font-weight: 400\">The Google Analytics Individual Qualification digital marketing certification program features online courses that cover both basic and advanced Google Analytics concepts. The program trains students in in-demand digital marketing trends, such as social media advertising and implementation.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">Since Google is the largest search engine, successful completion of this online marketing certification is essential. Google Analytics Academy is a useful resource to help students obtain this Google digital marketing certificate.<\/span><\/p>\n<h4><span style=\"font-weight: 400\">Google Analytics IQ Certification Overview<\/span><\/h4>\n<ul>\n<li><b>Average Salary:<\/b> <a href=\"https:\/\/www.payscale.com\/research\/US\/Certification=Google_Analytics_Certification\/Salary\"><span style=\"font-weight: 400\">$58,000<\/span><\/a><\/li>\n<\/ul>\n<ul>\n<li><b>Cost:<\/b><span style=\"font-weight: 400\"> Free<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Requirements:<\/b><span style=\"font-weight: 400\"> Advanced Google Analytics and Google Analytics for Beginners courses (optional)<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Valid For:<\/b><span style=\"font-weight: 400\"> One year<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Exam Length:<\/b><span style=\"font-weight: 400\"> 90 minutes<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400\"><b>Best Suited For:<\/b><span style=\"font-weight: 400\"> Beginners and entry-level digital marketers looking to understand the foundation of Google Analytics<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400\">Potential Careers With Google Analytics IQ Certification<\/span><\/h4>\n<ul>\n<li><b>Data Analyst: <\/b><a href=\"https:\/\/www.payscale.com\/research\/US\/Job=Data_Analyst\/Salary\"><span style=\"font-weight: 400\">$63,299<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/li>\n<li><b>Digital Strategist: <\/b><a href=\"https:\/\/www.payscale.com\/research\/US\/Job=Digital_Strategist\/Salary\"><span style=\"font-weight: 400\">$62,684<\/span><\/a><\/li>\n<li><b>Marketing Analyst: <\/b><a href=\"https:\/\/www.payscale.com\/research\/US\/Job=Marketing_Analyst\/Salary\"><span style=\"font-weight: 400\">$58,360<\/span><\/a><\/li>\n<\/ul>\n            <\/div>\r\n    \r\n            <div post_id=\"117506\" itemcount=\"6\"  header_id=\"header-1658075021809\" id=\"header-1658075021809\" style=\"\" class=\"accordions-head head1658075021809 border-none\" toggle-text=\"\" main-text=\"HubSpot Inbound Marketing Certification | HubSpot Academy\">\r\n                                    <span id=\"accordion-icons-1658075021809\" class=\"accordion-icons\">\r\n                        <span class=\"accordion-icon-active accordion-plus\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\r\n                        <span class=\"accordion-icon-inactive accordion-minus\"><i class=\"fas fa-chevron-right\"><\/i><\/span>\r\n                    <\/span>\r\n                    <span id=\"header-text-1658075021809\" class=\"accordions-head-title\">HubSpot Inbound Marketing Certification | HubSpot Academy<\/span>\r\n                            <\/div>\r\n            <div class=\"accordion-content content1658075021809 \">\r\n                <p><span style=\"font-weight: 400\">Inbound marketing is a business strategy used to engage customers by providing them with material and real hands-on experiences that are personalized to their needs. Through its inbound-centered online courses, this professional certificate will prepare you to become an efficient online marketer and make you stand out from traditional marketers.<\/span><\/p>\n<h4><span style=\"font-weight: 400\">HubSpot Inbound Marketing Certification Overview<\/span><\/h4>\n<ul>\n<li><b>Average Salary: <\/b><a href=\"https:\/\/www.payscale.com\/research\/US\/Certification=HubSpot_Inbound_Certification\/Salary\"><span style=\"font-weight: 400\">$54,000<\/span><\/a><\/li>\n<\/ul>\n<ul>\n<li><b>Cost:<\/b><span style=\"font-weight: 400\"> Free<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Requirements:<\/b><span style=\"font-weight: 400\"> Complete the Hubspot Inbound Marketing Certification course<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Valid For:<\/b><span style=\"font-weight: 400\"> Two years<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Exam Length:<\/b><span style=\"font-weight: 400\"> N\/A<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400\"><b>Best Suited For:<\/b><span style=\"font-weight: 400\"> Students, marketing managers, and content marketers looking to upskill<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400\">Potential Careers With HubSpot Inbound Marketing Certification<\/span><\/h4>\n<ul>\n<li><b>Market Research Analyst: <\/b><a href=\"https:\/\/www.bls.gov\/ooh\/business-and-financial\/market-research-analysts.htm#tab-5\"><span style=\"font-weight: 400\">$63,920<\/span><\/a><span style=\"font-weight: 400\">\u00a0\u00a0<\/span><\/li>\n<li><b>Digital Strategist: <\/b><a href=\"https:\/\/www.payscale.com\/research\/US\/Job=Digital_Strategist\/Salary\"><span style=\"font-weight: 400\">$62,684 <\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/li>\n<li><b>Marketing Strategist: <\/b><a href=\"https:\/\/www.payscale.com\/research\/US\/Job=Marketing_Strategist\/Salary\"><span style=\"font-weight: 400\">$62,038<\/span><\/a><\/li>\n<\/ul>\n            <\/div>\r\n    \r\n            <div post_id=\"117506\" itemcount=\"7\"  header_id=\"header-1658075039158\" id=\"header-1658075039158\" style=\"\" class=\"accordions-head head1658075039158 border-none\" toggle-text=\"\" main-text=\"HubSpot Content Marketing Certification | HubSpot Academy\">\r\n                                    <span id=\"accordion-icons-1658075039158\" class=\"accordion-icons\">\r\n                        <span class=\"accordion-icon-active accordion-plus\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\r\n                        <span class=\"accordion-icon-inactive accordion-minus\"><i class=\"fas fa-chevron-right\"><\/i><\/span>\r\n                    <\/span>\r\n                    <span id=\"header-text-1658075039158\" class=\"accordions-head-title\">HubSpot Content Marketing Certification | HubSpot Academy<\/span>\r\n                            <\/div>\r\n            <div class=\"accordion-content content1658075039158 \">\r\n                <p><span style=\"font-weight: 400\">This professional certificate will teach you how to become a successful content marketer. It focuses on how to develop, implement, and repurpose content that will appeal to both humans and search engines. Students of this online marketing certification will improve their experience in marketing and learn how to become more strategic in the field of digital and mobile marketing.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400\">Hubspot Content Marketing Certification Overview<\/span><\/h4>\n<ul>\n<li><b>Average Salary:<\/b> <a href=\"https:\/\/www.payscale.com\/research\/US\/Certification=HubSpot_Content_Marketing\/Salary\"><span style=\"font-weight: 400\">$53,000<\/span><\/a><\/li>\n<\/ul>\n<ul>\n<li><b>Cost:<\/b><span style=\"font-weight: 400\"> Free<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Requirements:<\/b><span style=\"font-weight: 400\"> Complete the Hubspot Content Marketing Certification course<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Valid For:<\/b><span style=\"font-weight: 400\"> Two years<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Exam Length:<\/b><span style=\"font-weight: 400\"> N\/A<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400\"><b>Best Suited For:<\/b><span style=\"font-weight: 400\"> Experienced marketers and business professionals looking to implement the latest digital marketing practices<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400\">Potential Careers With Hubspot Content Marketing Certification<\/span><\/h4>\n<ul>\n<li><b>Content Strategist: <\/b><a href=\"https:\/\/www.payscale.com\/research\/US\/Job=Content_Strategist\/Salary\"><span style=\"font-weight: 400\">$63,864\u00a0\u00a0<\/span><\/a><\/li>\n<li><b>Marketing Communications Specialist: <\/b><a href=\"https:\/\/www.payscale.com\/research\/US\/Job=Marketing_Communications_Specialist\/Salary\"><span style=\"font-weight: 400\">$53,696<\/span><\/a><\/li>\n<li><b>Copywriter: <\/b><a href=\"https:\/\/www.payscale.com\/research\/US\/Job=Copywriter\/Salary\"><span style=\"font-weight: 400\">$54,374<\/span><\/a><\/li>\n<\/ul>\n            <\/div>\r\n    \r\n            <div post_id=\"117506\" itemcount=\"8\"  header_id=\"header-1658075062129\" id=\"header-1658075062129\" style=\"\" class=\"accordions-head head1658075062129 border-none\" toggle-text=\"\" main-text=\"Hootsuite Social Marketing Certification | Hootsuite\">\r\n                                    <span id=\"accordion-icons-1658075062129\" class=\"accordion-icons\">\r\n                        <span class=\"accordion-icon-active accordion-plus\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\r\n                        <span class=\"accordion-icon-inactive accordion-minus\"><i class=\"fas fa-chevron-right\"><\/i><\/span>\r\n                    <\/span>\r\n                    <span id=\"header-text-1658075062129\" class=\"accordions-head-title\">Hootsuite Social Marketing Certification | Hootsuite<\/span>\r\n                            <\/div>\r\n            <div class=\"accordion-content content1658075062129 \">\r\n                <p><span style=\"font-weight: 400\">Hootsuite is one of the most popular social media management platforms among marketers. It offers online training courses in social media marketing for people of all skill levels, allowing candidates to quickly move from a beginner course to a certification in advanced social media strategy. The Social Marketing Certification assesses your understanding of essential social media marketing, social selling, and mobile marketing principles.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400\">Hootsuite Social Media Marketing Certification<\/span><\/h4>\n<ul>\n<li><b>Average Salary:<\/b> <a href=\"https:\/\/www.payscale.com\/research\/US\/Skill=Social_Media_Marketing\/Salary\"><span style=\"font-weight: 400\">$52,000<\/span><\/a><\/li>\n<\/ul>\n<ul>\n<li><b>Cost:<\/b><span style=\"font-weight: 400\"> $199<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Requirements:<\/b><span style=\"font-weight: 400\"> No additional requirements<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Valid For:<\/b><span style=\"font-weight: 400\"> No expiry date<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Exam Length:<\/b><span style=\"font-weight: 400\"> 60 minutes<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400\"><b>Best Suited For:<\/b><span style=\"font-weight: 400\"> Entry-level marketers with a passion for social media marketing<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400\">Potential Careers With Hootsuite Social Media Marketing Certification<\/span><\/h4>\n<ul>\n<li><b>Marketing Manager: <\/b><a href=\"https:\/\/www.payscale.com\/research\/US\/Job=Marketing_Manager\/Salary\/8cfc8f2e\/Social-Media-Marketing\"><span style=\"font-weight: 400\">$59,124<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/li>\n<li><b>Social Media Manager: <\/b><a href=\"https:\/\/www.payscale.com\/research\/US\/Job=Social_Media_Manager\/Salary\/89cf176c\/Social-Media-Marketing\"><span style=\"font-weight: 400\">$53,628<\/span><\/a><\/li>\n<li><b>Marketing Specialist: <\/b><a href=\"https:\/\/www.payscale.com\/research\/US\/Job=Marketing_Specialist\/Salary\/375d3b76\/Social-Media-Marketing\"><span style=\"font-weight: 400\">$49,354<\/span><\/a><\/li>\n<\/ul>\n            <\/div>\r\n    \r\n            <div post_id=\"117506\" itemcount=\"9\"  header_id=\"header-1658075121286\" id=\"header-1658075121286\" style=\"\" class=\"accordions-head head1658075121286 border-none\" toggle-text=\"\" main-text=\"OMCP Digital Marketing Certification | Online Marketing Certified Professional Organization\">\r\n                                    <span id=\"accordion-icons-1658075121286\" class=\"accordion-icons\">\r\n                        <span class=\"accordion-icon-active accordion-plus\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\r\n                        <span class=\"accordion-icon-inactive accordion-minus\"><i class=\"fas fa-chevron-right\"><\/i><\/span>\r\n                    <\/span>\r\n                    <span id=\"header-text-1658075121286\" class=\"accordions-head-title\">OMCP Digital Marketing Certification | Online Marketing Certified Professional Organization<\/span>\r\n                            <\/div>\r\n            <div class=\"accordion-content content1658075121286 \">\r\n                <p><span style=\"font-weight: 400\">This OMCP digital marketing certification program is intended for professionals with confirmed experience in marketing to master online marketing disciplines across a wide range of fields. OMCP standards are taught at over 900 colleges and training programs. Consequently, professionals with OMCA and OMCP professional certifications have an advantage in the job market.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400\">OMCP Digital Marketing Certification Overview<\/span><\/h4>\n<ul>\n<li><b>Average Salary:<\/b> <a href=\"https:\/\/www.payscale.com\/research\/US\/Job=Digital_Marketing_Specialist\/Salary\"><span style=\"font-weight: 400\">$51,073<\/span><\/a><\/li>\n<\/ul>\n<ul>\n<li><b>Cost:<\/b><span style=\"font-weight: 400\"> $395 for the online exam<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Requirements:<\/b><span style=\"font-weight: 400\"> OMCP certification exam must be passed, and candidates must possess either 5,000 hours of experience, 2,000 hours of experience with a post-secondary degree, or 1,000 hours of experience plus an <\/span><a href=\"https:\/\/omcp.org\/approved-omcp-certification-courses\/\"><span style=\"font-weight: 400\">approved digital marketing course<\/span><\/a><span style=\"font-weight: 400\"> completed within six months of application<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Valid For:<\/b><span style=\"font-weight: 400\"> Two years<\/span><\/li>\n<\/ul>\n<ul>\n<li><b>Exam Length:<\/b><span style=\"font-weight: 400\"> 75 minutes<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400\"><b>Best Suited For:<\/b><span style=\"font-weight: 400\"> Experienced marketers looking to pivot into digital marketing<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400\">Potential Careers With OMCP Digital Marketing Certification<\/span><\/h4>\n<ul>\n<li><b>Marketing Manager: <\/b><a href=\"https:\/\/www.bls.gov\/oes\/current\/oes112021.htm\"><span style=\"font-weight: 400\">$153,440<\/span><\/a><span style=\"font-weight: 400\">\u00a0<\/span><\/li>\n<li><b>Media Research Analyst: <\/b><a href=\"https:\/\/www.bls.gov\/ooh\/business-and-financial\/market-research-analysts.htm#tab-5\"><span style=\"font-weight: 400\">$63,920<\/span><\/a><\/li>\n<li><b>Social Media Specialist: <\/b><a href=\"https:\/\/www.bls.gov\/careeroutlook\/2016\/youre-a-what\/social-media-specialist.htm\"><span style=\"font-weight: 400\">$56,770<\/span><\/a><span style=\"font-weight: 400\">\u00a0\u00a0<\/span><\/li>\n<\/ul>\n            <\/div>\r\n    <\/div>\r\n\r\n\r\n\r\n            <\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-choose-the-best-digital-marketing-certification-for-your-career\">How to Choose the Best Digital Marketing Certification for Your Career<\/h2>\n\n\n\n<p>If you want to know <a href=\"https:\/\/careerkarma.com\/careers\/digital-marketing\/\">how to become a digital marketer in 2022<\/a>, choosing an adequate certification program is crucial. This process can be quite challenging. However, with the right evaluation criteria, you will easily find the best digital marketing certifications for your needs. Below are some of the most important factors to consider:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-define-your-career-goals\">Define Your Career Goals<\/h3>\n\n\n\n<p>Before you start looking for a digital marketing certification program, you should make a list of reasons as to why you want to master it and how it ties into your long-term goals. This will give you insight into what you want to learn and help you decide which course is best for you. A range of certifications may be the best way to gain a wide-range of real hands-on experience and impress future employers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-learning-format\">Learning Format<\/h3>\n\n\n\n<p>Learning format can either be a self-taught or mentor-led structure. A self-paced online learning platform allows you to study at your own pace, while a mentor-led course allows collaborative learning with like-minded people. With a deeper understanding of your preferred learning format, you can figure out your time commitment and which format works best for you.<\/p>\n\n\n\n<p>If you are unsure what learning format suits you best, try enrolling in a <a href=\"https:\/\/careerkarma.com\/blog\/free-digital-marketing-bootcamp\/\">free digital marketing bootcamp<\/a>. You&#8217;ll discover if self-paced learning is for you without having to shell out hundreds of dollars.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-available-networking-opportunities\">Available Networking Opportunities<\/h3>\n\n\n\n<p>You should look for a digital marketing program that provides professional counseling, <a href=\"https:\/\/careerkarma.com\/blog\/types-of-skills\/\">essential soft skills<\/a>, and job prospects. These often come from ample networking opportunities, where you can connect with experts in the digital marketing industry. You can also consider some of the <a href=\"https:\/\/careerkarma.com\/subjects\/best-digital-marketing-bootcamps\/\">best digital marketing bootcamps <\/a>to get hands-on experience.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-which-digital-marketing-certifications-pay-the-most\">Which Digital Marketing Certifications Pay the Most?<\/h2>\n\n\n\n<p>The digital marketing certifications that pay the most are PCM Digital Marketing certification, YouTube Music certification, and Meta\/Facebook Blueprint certification. These online certifications teach in-demand skills like channel optimization and advanced search engine optimization that are relevant to the field of marketing and are directly connected to world-leading organizations in the digital marketing industry.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-highest-paying-digital-marketing-certifications\">Highest-Paying Digital Marketing Certifications<\/h3>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>YouTube Music Certification:<\/strong> <a href=\"https:\/\/www.payscale.com\/research\/US\/Industry=Digital_Rights_Management_(DRM)\/Salary\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">$73,000<\/a><\/li><li><strong>Meta Blueprint Certification:<\/strong> <a href=\"https:\/\/www.payscale.com\/research\/US\/Certification=Facebook_Certified_Marketing_Science_Professional_Certification\/Salary\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">$68,000<\/a>&nbsp;<\/li><li><strong>PCM Digital Marketing Certification<\/strong><strong>:<\/strong> <a href=\"https:\/\/www.payscale.com\/research\/US\/Certification=Certified_Professional_Marketer\/Salary\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">$61,000<\/a><\/li><li><strong>Digital Marketing Pro Certification<\/strong><strong>:<\/strong> <a href=\"https:\/\/www.payscale.com\/research\/US\/Certification=Marketing_Certification\/Salary\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">$60,000<\/a>&nbsp;<\/li><li><strong>Google Ads Marketing Certification<\/strong><strong>:<\/strong> <a href=\"https:\/\/www.payscale.com\/research\/US\/Certification=Google_Ads_Search_Certification\/Salary\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">$60,000<\/a><\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-which-digital-marketing-certifications-are-the-best-for-beginners\">Which Digital Marketing Certifications Are the Best for Beginners?<\/h2>\n\n\n\n<p>The digital marketing certifications that are best for beginners are the PCM Digital Marketing Certification and the Google Analytics Individual Qualification Certification. These certifications provide the right mix of beginner-friendliness and in-depth marketing knowledge.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-best-college-certificate-programs\">Best College Certificate Programs<\/h2>\n\n\n\n<p>[query_class_embed]&nbsp;*subject-grad-undergrad-certificate<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-prepare-for-your-digital-marketing-certification-exam\">How to Prepare for Your Digital Marketing Certification Exam<\/h2>\n\n\n\n<p>When considering digital marketing exam prep, the task can appear quite daunting. However, knowing the best resources that you can utilize will set you on the path to exam success for beginner and advanced certifications. The following section will cover the best courses to prepare you for your digital marketing certification exams.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-best-courses-to-prepare-for-digital-marketing-certification-exams\">Best Courses to Prepare for Digital Marketing Certification Exams<\/h2>\n\n\n\n<p>For a field as vast and diverse as digital marketing, you must consider an even wider range of topics if you want to grasp the full scope of the field. Luckily, the next section goes over some of the best digital marketing advanced courses that will ensure you achieve a passing score on your certification exams.&nbsp;<\/p>\n\n\n<div id=\"accordions-117507\" class=\"accordions-117507 accordions\" data-accordions={&quot;lazyLoad&quot;:true,&quot;id&quot;:&quot;117507&quot;,&quot;event&quot;:&quot;click&quot;,&quot;collapsible&quot;:&quot;true&quot;,&quot;heightStyle&quot;:&quot;content&quot;,&quot;animateStyle&quot;:&quot;swing&quot;,&quot;animateDelay&quot;:1000,&quot;navigation&quot;:true,&quot;active&quot;:999,&quot;expandedOther&quot;:&quot;no&quot;}>\r\n                <div id=\"accordions-lazy-117507\" class=\"accordions-lazy\" accordionsId=\"117507\">\r\n                    <\/div>\r\n\r\n    <div class=\"items\"  style=\"display:none\" >\r\n    \r\n            <div post_id=\"117507\" itemcount=\"0\"  header_id=\"header-1658075234688\" id=\"header-1658075234688\" style=\"\" class=\"accordions-head head1658075234688 border-none\" toggle-text=\"\" main-text=\"Email Marketing Mastery Course | Digital Marketer\">\r\n                                    <span id=\"accordion-icons-1658075234688\" class=\"accordion-icons\">\r\n                        <span class=\"accordion-icon-active accordion-plus\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\r\n                        <span class=\"accordion-icon-inactive accordion-minus\"><i class=\"fas fa-chevron-right\"><\/i><\/span>\r\n                    <\/span>\r\n                    <span id=\"header-text-1658075234688\" class=\"accordions-head-title\">Email Marketing Mastery Course | Digital Marketer<\/span>\r\n                            <\/div>\r\n            <div class=\"accordion-content content1658075234688 \">\r\n                <ul>\n<li style=\"font-weight: 400\"><b>Cost:<\/b><span style=\"font-weight: 400\"> $495<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Duration:<\/b><span style=\"font-weight: 400\"> Six hours\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Best Suited For:<\/b><span style=\"font-weight: 400\"> Email Marketing Mastery Certification, Inbound Marketing Certification<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">This course provides you with the knowledge and confidence to utilize email marketing strategies to build your business. Its learning path is structured with a variety of online courses that will equip you with the skills needed to become an expert in the field, such as advanced communication skills.<\/span><\/p>\n            <\/div>\r\n    \r\n            <div post_id=\"117507\" itemcount=\"1\"  header_id=\"header-1658075254799\" id=\"header-1658075254799\" style=\"\" class=\"accordions-head head1658075254799 border-none\" toggle-text=\"\" main-text=\"Duke Digital Media and Marketing Certificate Program| Duke University and Simplilearn\">\r\n                                    <span id=\"accordion-icons-1658075254799\" class=\"accordion-icons\">\r\n                        <span class=\"accordion-icon-active accordion-plus\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\r\n                        <span class=\"accordion-icon-inactive accordion-minus\"><i class=\"fas fa-chevron-right\"><\/i><\/span>\r\n                    <\/span>\r\n                    <span id=\"header-text-1658075254799\" class=\"accordions-head-title\">Duke Digital Media and Marketing Certificate Program| Duke University and Simplilearn<\/span>\r\n                            <\/div>\r\n            <div class=\"accordion-content content1658075254799 \">\r\n                <ul>\n<li style=\"font-weight: 400\"><b>Cost:<\/b><span style=\"font-weight: 400\"> $3,195<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Duration:<\/b><span style=\"font-weight: 400\"> 350 hours\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Best Suited For: <\/b><span style=\"font-weight: 400\">OMCP Digital Marketing Certification<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">This online program is a self-paced course for anyone who wants to improve their digital marketing skills or start a new profession in this fast-growing field. Duke Continuing Studies has teamed with Simplilearn, an online training provider, to give students advanced knowledge about digital marketing. This advanced course features real-world projects and virtual simulations for practical experience.<\/span><\/p>\n            <\/div>\r\n    \r\n            <div post_id=\"117507\" itemcount=\"2\"  header_id=\"header-1658075270220\" id=\"header-1658075270220\" style=\"\" class=\"accordions-head head1658075270220 border-none\" toggle-text=\"\" main-text=\"Post Graduate Program in Digital Marketing | Purdue University and Simplilearn\">\r\n                                    <span id=\"accordion-icons-1658075270220\" class=\"accordion-icons\">\r\n                        <span class=\"accordion-icon-active accordion-plus\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\r\n                        <span class=\"accordion-icon-inactive accordion-minus\"><i class=\"fas fa-chevron-right\"><\/i><\/span>\r\n                    <\/span>\r\n                    <span id=\"header-text-1658075270220\" class=\"accordions-head-title\">Post Graduate Program in Digital Marketing | Purdue University and Simplilearn<\/span>\r\n                            <\/div>\r\n            <div class=\"accordion-content content1658075270220 \">\r\n                <ul>\n<li style=\"font-weight: 400\"><b>Cost:<\/b><span style=\"font-weight: 400\"> Approximately $2,260<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Duration:<\/b><span style=\"font-weight: 400\"> Six months<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Best Suited For:<\/b><span style=\"font-weight: 400\"> Meta Blueprint Certification<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">This online, postgraduate marketing course by Purdue University is open to anyone interested in advanced SEO, social media marketing, and conversion optimization. Students also work with leading experts in the field of digital marketing, which provides an opportunity to network and advance their knowledge even further.<\/span><\/p>\n            <\/div>\r\n    \r\n            <div post_id=\"117507\" itemcount=\"3\"  header_id=\"header-1658075285918\" id=\"header-1658075285918\" style=\"\" class=\"accordions-head head1658075285918 border-none\" toggle-text=\"\" main-text=\"OMCA Certification for Digital Marketers Test Prep | LinkedIn Learning\">\r\n                                    <span id=\"accordion-icons-1658075285918\" class=\"accordion-icons\">\r\n                        <span class=\"accordion-icon-active accordion-plus\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\r\n                        <span class=\"accordion-icon-inactive accordion-minus\"><i class=\"fas fa-chevron-right\"><\/i><\/span>\r\n                    <\/span>\r\n                    <span id=\"header-text-1658075285918\" class=\"accordions-head-title\">OMCA Certification for Digital Marketers Test Prep | LinkedIn Learning<\/span>\r\n                            <\/div>\r\n            <div class=\"accordion-content content1658075285918 \">\r\n                <ul>\n<li style=\"font-weight: 400\"><b>Cost: <\/b><span style=\"font-weight: 400\">N\/A<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Duration:<\/b><span style=\"font-weight: 400\"> Four hours<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Best Suited For:<\/b><span style=\"font-weight: 400\"> OMCA certification, OMCP Digital Marketing Certification<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">LinkedIn Learning, an online education platform, offers this training course that features comprehensive test preparation for the OMCA certification exam. It covers a range of topics that will be on the exam, such as mobile marketing optimization and conversion rate optimization. LinkedIn Learning has also created nine quizzes to test students\u2019 knowledge and prepare them for the practical examination. <\/span><\/p>\n            <\/div>\r\n    \r\n            <div post_id=\"117507\" itemcount=\"4\"  header_id=\"header-1658075303032\" id=\"header-1658075303032\" style=\"\" class=\"accordions-head head1658075303032 border-none\" toggle-text=\"\" main-text=\"Meta Marketing Science Certification Exam Prep Course | Meta and Coursera\">\r\n                                    <span id=\"accordion-icons-1658075303032\" class=\"accordion-icons\">\r\n                        <span class=\"accordion-icon-active accordion-plus\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\r\n                        <span class=\"accordion-icon-inactive accordion-minus\"><i class=\"fas fa-chevron-right\"><\/i><\/span>\r\n                    <\/span>\r\n                    <span id=\"header-text-1658075303032\" class=\"accordions-head-title\">Meta Marketing Science Certification Exam Prep Course | Meta and Coursera<\/span>\r\n                            <\/div>\r\n            <div class=\"accordion-content content1658075303032 \">\r\n                <ul>\n<li style=\"font-weight: 400\"><b>Cost:<\/b><span style=\"font-weight: 400\"> Free<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Duration:<\/b><span style=\"font-weight: 400\"> One hour<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Best Suited For:<\/b><span style=\"font-weight: 400\"> Meta Blueprint Certification<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">This Coursera digital marketing specialization class is a free online training course that will adequately prepare you for the Meta Blueprint certification exam. The Blueprint online marketing certification is a high-demand training program that enables digital marketers to effectively utilize Facebook and its wide array of tools. <\/span><\/p>\n            <\/div>\r\n    <\/div>\r\n\r\n\r\n\r\n            <\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-other-resources-to-prepare-for-your-digital-marketing-certification-exams\">Other Resources to Prepare for Your Digital Marketing Certification Exams<\/h2>\n\n\n\n<p>When considering digital marketing certification exam prep, there are endless resources that can help your learning experience in marketing and solidify your path to success. These resources can be in the form of books, websites, blog posts, podcasts, or events that will keep you up-to-date on the latest digital marketing trends.&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-ultimate-guide-to-digital-marketing\">The Ultimate Guide To Digital Marketing<\/h3>\n\n\n\n<p>The Ultimate Guide to Digital Marketing is a fantastic quick-start guide for anyone looking to improve their marketing skills by getting up to date with the latest digital trends. The book contains a slew of effective marketing strategies for entry-level marketers, business owners, and students.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-the-ultimate-guide-to-digital-marketing-overview\">The Ultimate Guide To Digital Marketing Overview<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Type of Resource<\/strong>: Book\/PDF<\/li><li><strong>Cost<\/strong>: Free<\/li><li><strong>Ideal For: <\/strong>People who want a definitive guide to the digital marketing field<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-search-engine-land\">Search Engine Land<\/h3>\n\n\n\n<p>Search Engine Land&#8217;s regular newsletter gives marketers up-to-date search engine marketing news, analysis, and practical knowledge on a wide range of topics. Every workday, the email is sent out to customers, informing them of crucial business materials and updates. It focuses on search engine optimization, advanced Google analytics, and content marketing strategies.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-search-engine-land-overview\">Search Engine Land Overview<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Type of Resource<\/strong>: Newsletter<\/li><li><strong>Cost<\/strong>: Free<\/li><li><strong>Ideal For: <\/strong>People who want to learn about advanced search engine optimization and how it can be applied to digital marketing<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-digital-marketing-for-dummies\">Digital Marketing for Dummies<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>This book by Ryan Deiss provides you with the tools you need to enter the digital world and modernize your experience in marketing. The book shows you how online tools can help you grow your brand&#8217;s reach and attract potential customers. It also includes methods for channel optimization, social selling, and mobile marketing to effectively engage customers.<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-digital-marketing-for-dummies-overview\">Digital Marketing for Dummies Overview<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Type of Resource<\/strong>: Book<\/li><li><strong>Cost<\/strong>: $20<\/li><li><strong>Ideal For: <\/strong>People who want to learn the ins and outs of digital marketing trends<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-marketing-o-clock\">Marketing O\u2019Clock<\/h3>\n\n\n\n<p>Marketing O\u2019Clock is a weekly podcast by digital marketing experts aimed at teaching SEO practices and spotlighting advanced social media marketing subjects and online marketing campaigns. They also host Marketing O&#8217;Talk panels with other digital marketing experts to discuss new digital marketing trends and tactics you can use to get actual results.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-marketing-o-clock-overview\">Marketing O\u2019Clock Overview<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Type of Resource<\/strong>: Podcast<\/li><li><strong>Cost<\/strong>: Free<\/li><li><strong>Ideal For: <\/strong>Business owners who want to say up-to-date on digital marketing trends and updates<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-jab-jab-jab-right-hook-how-to-tell-your-story-in-a-noisy-social-world\">Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World<\/h3>\n\n\n\n<p>Jab, Jab, Jab, Right Hook, by Gary Vaynerchuk, is a learning plan for effective social media marketing methods. It aids professionals in determining the best \u2018hook\u2019 for their next sale or campaign, allowing them to outperform the competition. It also provides the appropriate tools for dealing with clients to establish relationships for successful marketing campaigns.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-jab-jab-jab-right-hook-how-to-tell-your-story-in-a-noisy-social-world-overview\">Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Overview<\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Type of Resource<\/strong>: Book<\/li><li><strong>Cost<\/strong>: $25 (Hardcover), $18 (Kindle)<\/li><li><strong>Ideal For:<\/strong> Marketing team members or business owners looking to sell their products and increase their brand\u2019s visibility<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-best-online-courses\">Best Online Courses<\/h2>\n\n\n\n<p>[query_class_embed]&nbsp;online-*subject-courses<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-digital-marketing-job-outlook-and-average-salary\">Digital Marketing Job Outlook and Average Salary<\/h2>\n\n\n\n<p>Digital marketing is a fast-growing industry that encompasses several specializations with a wide range of occupations. As such, the field\u2019s job outlook is quite encouraging. According to the U.S. Bureau of Labor Statistics, the field of marketing has a <a href=\"https:\/\/www.bls.gov\/ooh\/management\/advertising-promotions-and-marketing-managers.htm#tab-6:~:text=Overall%20employment%20of%20advertising%2C%20promotions%2C%20and%20marketing%20managers%20is%20projected%20to%20grow%2010%20percent%20from%202020%20to%202030%2C%20about%20as%20fast%20as%20the%20average%20for%20all%20occupations\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">job outlook of 10 percent from 2020 to 2030<\/a>.&nbsp;<\/p>\n\n\n\n<p>Furthermore, digital marketers are respectable earners in their own right. PayScale reports that the <a href=\"https:\/\/www.payscale.com\/research\/US\/Skill=Digital_Marketing\/Salary\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">average salary of a skilled digital marketer is $72,000<\/a> per year. This figure is subject to change based on skill level, experience, location, and the company you work for.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-best-digital-marketing-jobs-after-certification\">Best Digital Marketing Jobs After Certification<\/h2>\n\n\n\n<p>As a rapidly growing industry, digital marketing has a wide range of jobs in line with online marketing plans and ecommerce marketing. As such, one of the most significant benefits of a digital marketing certification is that it can assist you in preparing for a career across multiple industries. The next section will go over some of the best digital marketing jobs available with a certification.&nbsp;<\/p>\n\n\n<div id=\"accordions-117508\" class=\"accordions-117508 accordions\" data-accordions={&quot;lazyLoad&quot;:true,&quot;id&quot;:&quot;117508&quot;,&quot;event&quot;:&quot;click&quot;,&quot;collapsible&quot;:&quot;true&quot;,&quot;heightStyle&quot;:&quot;content&quot;,&quot;animateStyle&quot;:&quot;swing&quot;,&quot;animateDelay&quot;:1000,&quot;navigation&quot;:true,&quot;active&quot;:999,&quot;expandedOther&quot;:&quot;no&quot;}>\r\n                <div id=\"accordions-lazy-117508\" class=\"accordions-lazy\" accordionsId=\"117508\">\r\n                    <\/div>\r\n\r\n    <div class=\"items\"  style=\"display:none\" >\r\n    \r\n            <div post_id=\"117508\" itemcount=\"0\"  header_id=\"header-1658075803787\" id=\"header-1658075803787\" style=\"\" class=\"accordions-head head1658075803787 border-none\" toggle-text=\"\" main-text=\"Marketing Managers | Average Salary: $133,380\">\r\n                                    <span id=\"accordion-icons-1658075803787\" class=\"accordion-icons\">\r\n                        <span class=\"accordion-icon-active accordion-plus\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\r\n                        <span class=\"accordion-icon-inactive accordion-minus\"><i class=\"fas fa-chevron-right\"><\/i><\/span>\r\n                    <\/span>\r\n                    <span id=\"header-text-1658075803787\" class=\"accordions-head-title\">Marketing Managers | Average Salary: $133,380<\/span>\r\n                            <\/div>\r\n            <div class=\"accordion-content content1658075803787 \">\r\n                <p><span style=\"font-weight: 400\">Marketing managers are in charge of marketing and advertising teams and have a wide range of duties, such as providing marketing advice to clients, approving or creating promotional content, and negotiating contracts. They are responsible for the marketing department of a company and work to engage customers as much as possible with the content they oversee.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400\">Best Certification for the Job Role<\/span><\/h4>\n<p><b>PCM Digital Marketing Certification. <\/b><span style=\"font-weight: 400\">The PCM Digital Marketing Certification is a certification that will grant you an entry-level digital marketing job, but the same skills gained from the program are shared by senior-level professionals. <\/span><\/p>\n            <\/div>\r\n    \r\n            <div post_id=\"117508\" itemcount=\"1\"  header_id=\"header-1658075817911\" id=\"header-1658075817911\" style=\"\" class=\"accordions-head head1658075817911 border-none\" toggle-text=\"\" main-text=\"Data Scientists | Average Salary: $108,660\">\r\n                                    <span id=\"accordion-icons-1658075817911\" class=\"accordion-icons\">\r\n                        <span class=\"accordion-icon-active accordion-plus\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\r\n                        <span class=\"accordion-icon-inactive accordion-minus\"><i class=\"fas fa-chevron-right\"><\/i><\/span>\r\n                    <\/span>\r\n                    <span id=\"header-text-1658075817911\" class=\"accordions-head-title\">Data Scientists | Average Salary: $108,660<\/span>\r\n                            <\/div>\r\n            <div class=\"accordion-content content1658075817911 \">\r\n                <p><span style=\"font-weight: 400\">Data scientists are important in the digital marketing industry because they are responsible for making sense of user and search engine data. These professionals use raw data and create visuals that are easy to understand and help explain their findings to business owners and clients.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400\">Best Certification for the Job Role<\/span><\/h4>\n<p><b>Meta Blueprint Certification.<\/b><span style=\"font-weight: 400\"> Meta\u2019s digital marketing training program focuses on the analytical science behind marketing rather than content creation or social media strategy, making it a great certification for data scientists. <\/span><\/p>\n            <\/div>\r\n    \r\n            <div post_id=\"117508\" itemcount=\"2\"  header_id=\"header-1658075832781\" id=\"header-1658075832781\" style=\"\" class=\"accordions-head head1658075832781 border-none\" toggle-text=\"\" main-text=\"Email Marketing Specialists | Average Salary: $55,503\">\r\n                                    <span id=\"accordion-icons-1658075832781\" class=\"accordion-icons\">\r\n                        <span class=\"accordion-icon-active accordion-plus\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\r\n                        <span class=\"accordion-icon-inactive accordion-minus\"><i class=\"fas fa-chevron-right\"><\/i><\/span>\r\n                    <\/span>\r\n                    <span id=\"header-text-1658075832781\" class=\"accordions-head-title\">Email Marketing Specialists | Average Salary: $55,503<\/span>\r\n                            <\/div>\r\n            <div class=\"accordion-content content1658075832781 \">\r\n                <p><span style=\"font-weight: 400\">Email marketing specialists specialize in using emails to communicate with current or potential consumers. They are responsible for writing emails that are engaging enough for recipients to open and act on. Required skills include social media analysis, ecommerce, copywriting, and interpersonal skills.<\/span><\/p>\n<h4><span style=\"font-weight: 400\">Best Certification for the Job Role<\/span><\/h4>\n<p><b>Email Marketing Mastery.<\/b><span style=\"font-weight: 400\"> This certification provides the critical skills needed to become an email marketing expert while providing a solid, stepwise process for planning and implementing successful email marketing campaigns. <\/span><\/p>\n            <\/div>\r\n    \r\n            <div post_id=\"117508\" itemcount=\"3\"  header_id=\"header-1658075847200\" id=\"header-1658075847200\" style=\"\" class=\"accordions-head head1658075847200 border-none\" toggle-text=\"\" main-text=\"Digital Marketing Specialists | Average Salary: $50,911\">\r\n                                    <span id=\"accordion-icons-1658075847200\" class=\"accordion-icons\">\r\n                        <span class=\"accordion-icon-active accordion-plus\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\r\n                        <span class=\"accordion-icon-inactive accordion-minus\"><i class=\"fas fa-chevron-right\"><\/i><\/span>\r\n                    <\/span>\r\n                    <span id=\"header-text-1658075847200\" class=\"accordions-head-title\">Digital Marketing Specialists | Average Salary: $50,911<\/span>\r\n                            <\/div>\r\n            <div class=\"accordion-content content1658075847200 \">\r\n                <p><span style=\"font-weight: 400\">Digital marketing specialists are in charge of promoting a company or product through all accessible digital marketing channels. Their responsibilities include developing, implementing, and monitoring SEO campaigns and the management of digital marketing channels. This job requires skills like people management and strategic project management.<\/span><\/p>\n<h4><span style=\"font-weight: 400\">Best Certification for the Job Role<\/span><\/h4>\n<p><b>PCM Digital Marketing Certification.<\/b><span style=\"font-weight: 400\"> This certification equips professionals with a compact learning path that teaches in-demand skills and gives hands-on experience in the digital marketing field.<\/span><\/p>\n            <\/div>\r\n    \r\n            <div post_id=\"117508\" itemcount=\"4\"  header_id=\"header-1658075863883\" id=\"header-1658075863883\" style=\"\" class=\"accordions-head head1658075863883 border-none\" toggle-text=\"\" main-text=\"Web Content Specialists | Average Salary: $48,967\">\r\n                                    <span id=\"accordion-icons-1658075863883\" class=\"accordion-icons\">\r\n                        <span class=\"accordion-icon-active accordion-plus\"><i class=\"fas fa-chevron-up\"><\/i><\/span>\r\n                        <span class=\"accordion-icon-inactive accordion-minus\"><i class=\"fas fa-chevron-right\"><\/i><\/span>\r\n                    <\/span>\r\n                    <span id=\"header-text-1658075863883\" class=\"accordions-head-title\">Web Content Specialists | Average Salary: $48,967<\/span>\r\n                            <\/div>\r\n            <div class=\"accordion-content content1658075863883 \">\r\n                <p><span style=\"font-weight: 400\">Web content specialists create content for a website. Their responsibilities include conducting research, writing, and editing content. This role requires strong writing skills, online marketing skills, search engine optimization proficiency, and social media management skills.<\/span><\/p>\n<h4><span style=\"font-weight: 400\">Best Certification for the Job Role<\/span><\/h4>\n<p><b>HubSpot Content Marketing Certification.<\/b><span style=\"font-weight: 400\"> This free certification, provided by HubSpot Academy, provides learners with hands-on experience in content marketing.<\/span><\/p>\n            <\/div>\r\n    <\/div>\r\n\r\n\r\n\r\n            <\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-best-digital-marketing-associations\">Best Digital Marketing Associations<\/h2>\n\n\n\n<p>The digital marketing industry is always advancing. Therefore, digital marketing professionals should consider joining relevant associations to keep up with the <a href=\"https:\/\/careerkarma.com\/blog\/trends-in-digital-marketing\/\">top new trends in digital marketing<\/a>. These digital marketing associations also give you access to the pooled knowledge of other industry experts, as well as opportunities to expand your career.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-american-marketing-association\">American Marketing Association<\/h3>\n\n\n\n<p>The American Marketing Association hosts intensive conversations on marketing excellence, making it a valuable community for marketing professionals. They also publish marketing research publications, public policy and marketing journals, and worldwide marketing news.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-digital-marketing-association\">Digital Marketing Association<\/h3>\n\n\n\n<p>This global marketing association aims to educate both entry-level marketers and experienced professionals in the digital marketing sphere. The Digital Marketing Association also provides a forum for multi-faceted industry collaboration, while encouraging education and research.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-sales-and-marketing-executives-international\">Sales and Marketing Executives International<\/h3>\n\n\n\n<p>This is one of the few international marketing professional organizations that host conferences for its members, such as the Sales &amp; Marketing Leadership Conference. Additionally, members gain access to educational video lectures. They also offer a variety of online marketing courses with discount options.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-are-digital-marketing-certifications-worth-it\">Are Digital Marketing Certifications Worth It?<\/h2>\n\n\n\n<p>Yes, digital marketing certifications are worth it because they indicate a high level of knowledge and marketing skills. In addition, a certification indicates your level of advancement and experience in marketing, making you more attractive to potential employers.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-additional-reading-about-digital-marketing\">Additional Reading About Digital Marketing<\/h2>\n\n\n\n<p>[query_class_embed] <a href=\"https:\/\/careerkarma.com\/blog\/best-major-for-digital-marketing\/\">https:\/\/careerkarma.com\/blog\/best-major-for-digital-marketing\/<\/a> <a href=\"https:\/\/careerkarma.com\/blog\/trends-in-digital-marketing\/\">https:\/\/careerkarma.com\/blog\/trends-in-digital-marketing\/<\/a> https:\/\/careerkarma.com\/blog\/free-digital-marketing-bootcamp\/<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-digital-marketing-certifications-faq\">Digital Marketing Certifications FAQ<\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1658075526416\"><strong class=\"schema-faq-question\"><meta charset=\"utf-8\"\/>What\u2019s the biggest mistake digital marketers make?<\/strong> <p class=\"schema-faq-answer\"><meta charset=\"utf-8\"\/>The biggest mistake digital marketers make is focusing too much on brand recognition. Although the basic purpose of marketing is to generate leads as you engage customers, a brand-centric sales strategy deflects interest from your firm. It is best to make your online marketing strategy engage customers with a consistent stream of relevant and engaging content to the channels you use.<br\/><br\/><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1658075533499\"><strong class=\"schema-faq-question\"><meta charset=\"utf-8\"\/>How do I create a digital marketing strategy to meet my business goals?<\/strong> <p class=\"schema-faq-answer\"><meta charset=\"utf-8\"\/>To create a digital marketing strategy that meets your business goals, you need to improve or build digital marketing plans, which can be achieved by learning <a href=\"https:\/\/careerkarma.com\/blog\/smart-goals\/\">how to write SMART goals<\/a>. Your web or mobile marketing team should examine data from current and previous digital marketing campaigns and conduct channel optimization with the results.<br\/><br\/><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1658075541928\"><strong class=\"schema-faq-question\"><meta charset=\"utf-8\"\/>Is there a particular platform that works best for digital advertising?\u00a0<\/strong> <p class=\"schema-faq-answer\"><meta charset=\"utf-8\"\/>The most effective social media platform for digital advertising depends on your company&#8217;s target audience. You may not need to be on a social media platform if your target consumer isn&#8217;t. You need an effective social media strategy after analyzing the demographic data provided by the platform. This makes it easier to determine which channels your target audience prefers.<br\/><br\/><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1658075552902\"><strong class=\"schema-faq-question\"><meta charset=\"utf-8\"\/>How can I choose a good digital marketing agency?<\/strong> <p class=\"schema-faq-answer\"><meta charset=\"utf-8\"\/>You can choose a good digital marketing agency for your business by analyzing the vital factors that the company needs. This involves identifying your demands and budget, goals and objectives, and service offers. Using these parameters, you can evaluate the service provider&#8217;s technical abilities to decide whether they are the right fit for your target audience.\u00a0<\/p> <\/div> <\/div>\n","protected":false},"excerpt":{"rendered":"From advanced search engine optimization to video advertising, the digital marketing landscape is growing and reaching more potential customers online. Potential employers are now looking for applicants who are up to date with the latest industry trends, digital skills, and tools. To meet these new requirements, you should invest in the best digital marketing certifications.&hellip;","protected":false},"author":229,"featured_media":117505,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[40977],"tags":[],"class_list":{"0":"post-117504","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-certifications"},"acf":{"post_sub_title":"","sprint_id":"May 23","query_class":"*subject-certifications","school_sft":"","parent_sft":"","school_privacy_policy":"","has_review":"","is_sponser_post":"","is_guest_post":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Best Digital Marketing Certifications<\/title>\n<meta name=\"description\" content=\"Looking for the best in-demand digital marketing certifications? This article covers some of the highest paying certifications with fantastic job outlooks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/careerkarma.com\/blog\/digital-marketing-certifications\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Marketing Certifications: Highest-Paying Certification, Exam Preparation, and Job Outlook\" \/>\n<meta property=\"og:description\" content=\"Looking for the best in-demand digital marketing certifications? This article covers some of the highest paying certifications with fantastic job outlooks.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/careerkarma.com\/blog\/digital-marketing-certifications\/\" \/>\n<meta property=\"og:site_name\" content=\"Career Karma\" \/>\n<meta property=\"article:publisher\" content=\"http:\/\/facebook.com\/careerkarmaapp\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-17T16:38:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-20T04:35:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/careerkarma.com\/blog\/wp-content\/uploads\/2022\/07\/digital-marketing-certifications.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Shodipe-Dosunmu Ademilade\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@career_karma\" \/>\n<meta name=\"twitter:site\" content=\"@career_karma\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shodipe-Dosunmu Ademilade\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/careerkarma.com\/blog\/digital-marketing-certifications\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/careerkarma.com\/blog\/digital-marketing-certifications\/\"},\"author\":{\"name\":\"Shodipe-Dosunmu Ademilade\",\"@id\":\"https:\/\/careerkarma.com\/blog\/#\/schema\/person\/b84e222ade97c8ec8ede5c9d5efa7bc5\"},\"headline\":\"Digital Marketing Certifications: Highest-Paying Certification, Exam Preparation, and Job Outlook\",\"datePublished\":\"2022-07-17T16:38:26+00:00\",\"dateModified\":\"2023-02-20T04:35:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/careerkarma.com\/blog\/digital-marketing-certifications\/\"},\"wordCount\":2223,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/careerkarma.com\/blog\/digital-marketing-certifications\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/careerkarma.com\/blog\/wp-content\/uploads\/2022\/07\/digital-marketing-certifications.jpeg\",\"articleSection\":[\"Certifications\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/careerkarma.com\/blog\/digital-marketing-certifications\/#respond\"]}]},{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/careerkarma.com\/blog\/digital-marketing-certifications\/\",\"url\":\"https:\/\/careerkarma.com\/blog\/digital-marketing-certifications\/\",\"name\":\"Best Digital Marketing Certifications\",\"isPartOf\":{\"@id\":\"https:\/\/careerkarma.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/careerkarma.com\/blog\/digital-marketing-certifications\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/careerkarma.com\/blog\/digital-marketing-certifications\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/careerkarma.com\/blog\/wp-content\/uploads\/2022\/07\/digital-marketing-certifications.jpeg\",\"datePublished\":\"2022-07-17T16:38:26+00:00\",\"dateModified\":\"2023-02-20T04:35:47+00:00\",\"author\":{\"@id\":\"https:\/\/careerkarma.com\/blog\/#\/schema\/person\/b84e222ade97c8ec8ede5c9d5efa7bc5\"},\"description\":\"Looking for the best in-demand digital marketing certifications? 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It is best to make your online marketing strategy engage customers with a consistent stream of relevant and engaging content to the channels you use.<br\/><br\/>","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/careerkarma.com\/blog\/digital-marketing-certifications\/#faq-question-1658075533499","position":2,"url":"https:\/\/careerkarma.com\/blog\/digital-marketing-certifications\/#faq-question-1658075533499","name":"How do I create a digital marketing strategy to meet my business goals?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"To create a digital marketing strategy that meets your business goals, you need to improve or build digital marketing plans, which can be achieved by learning <a href=\"https:\/\/careerkarma.com\/blog\/smart-goals\/\">how to write SMART goals<\/a>. 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This makes it easier to determine which channels your target audience prefers.<br\/><br\/>","inLanguage":"en-US"},"inLanguage":"en-US"},{"@type":"Question","@id":"https:\/\/careerkarma.com\/blog\/digital-marketing-certifications\/#faq-question-1658075552902","position":4,"url":"https:\/\/careerkarma.com\/blog\/digital-marketing-certifications\/#faq-question-1658075552902","name":"How can I choose a good digital marketing agency?","answerCount":1,"acceptedAnswer":{"@type":"Answer","text":"You can choose a good digital marketing agency for your business by analyzing the vital factors that the company needs. This involves identifying your demands and budget, goals and objectives, and service offers. 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