{"id":15933,"date":"2020-05-13T21:35:36","date_gmt":"2020-05-14T04:35:36","guid":{"rendered":"https:\/\/careerkarma.com\/blog\/?p=15933"},"modified":"2021-01-04T05:52:27","modified_gmt":"2021-01-04T13:52:27","slug":"steps-to-create-company-culture-that-attracts-top-talent","status":"publish","type":"post","link":"https:\/\/careerkarma.com\/blog\/steps-to-create-company-culture-that-attracts-top-talent\/","title":{"rendered":"5 Steps to Create a Company Culture that Attracts Top Talent"},"content":{"rendered":"\n<p>Today\u2019s top candidates demand more from their employers than a generous salary and benefits package. They want to be part of a great company culture that cultivates the sense that their work is much more than just a job.<br><\/p>\n\n\n\n<p>When you consider the fact that the <a href=\"https:\/\/www.gettysburg.edu\/news\/stories?id=79db7b34-630c-4f49-ad32-4ab9ea48e72b&amp;pageTitle=1%2F3+of+your+life+is+spent+at+work\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">average person spends 90,000 hours<\/a>\u2014or a third of their life\u2014at work, it makes sense that employees want to love not just their work, but the company they work for.<br><\/p>\n\n\n\n<p>As such, if you want to attract qualified talent\u2014and keep it\u2014you can\u2019t skimp when it comes to creating your company culture. Consider the five steps below that\u2019ll help you build a company culture that will attract and retain the top talent in your industry.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Step #1: Build a Foundation<\/h2>\n\n\n\n<p>The driving force behind any company culture is its people. But although they\u2019re the ones who are living your culture day-in and day-out, it\u2019s up to you to develop the clear vision, mission, and set of values that\u2019ll set the tone of the company culture your employees will then build on.&nbsp;<br><\/p>\n\n\n\n<p>Consider the following questions:<br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Why does your organization exist?<\/li><li>What does it want to achieve?<\/li><li>What are your company\u2019s core values?<\/li><li>How do you want your employees to feel while they\u2019re at work?<\/li><li>What standards will you and your employees hold each other to?<\/li><\/ul>\n\n\n\n<p>The answers to these questions will help you determine the shared ideologies that your team can rally around, and that will subsequently form the basis of your company culture.<br><\/p>\n\n\n\n<p>As Dann Albright, Staff Writer at <a href=\"https:\/\/recruitment.com\/\" target=\"_blank\" rel=\"noopener\" rel=\"nofollow\">Recruitment explains<\/a>, &#8220;Some people say that company culture is the &#8220;personality&#8221; of your organization. That it is sort of like your internal company brand. It might be called the core of your company, your company&#8217;s soul, the glue that holds employees together, and all sorts of other things. In the end, you have to define it for yourself\u2014because it&#8217;s absolutely crucial for recruiting and retaining great talent.&#8221;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Many companies make the mistake of letting their company culture develop entirely organically. This can work, but it\u2019s risky\u2014especially as your company grows and changes. A solid foundation helps maintain a positive company culture during periods of significant change (or more difficult times).&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Step #2: Include Everyone<\/h2>\n\n\n\n<p>Tribal mentality is a common problem faced by growing organizations. As teams expand, friendship groups naturally form. While this isn\u2019t inherently a problem, if you&#8217;re not careful, this&nbsp; mindset can lead to a toxic environment in which one or more team members feel excluded.&nbsp;<br><\/p>\n\n\n\n<p>This, in turn, increases staff turnover and can create a negative atmosphere that\u2019s <a href=\"https:\/\/www.chamberofcommerce.com\/business-advice\/how-to-recruit-top-talent-as-a-growing-business\" target=\"_blank\" rel=\"noopener\">detectable by potential new talent<\/a>. To prevent this from happening, take steps to ensure everyone feels equally valued, regardless of their alliances within the team.&nbsp;<br><\/p>\n\n\n\n<p>Make sure the culture you&#8217;re creating includes everyone. Consider holding regular events internally to engage employees and make them feel more connected to the company and each other.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Step #3: Collect Regular Feedback<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/careerkarma.com\/blog\/wp-content\/uploads\/2020\/05\/pexels-photo-3184613-1024x684.jpeg\" alt=\"\" class=\"wp-image-15936\" srcset=\"https:\/\/careerkarma.com\/blog\/wp-content\/uploads\/2020\/05\/pexels-photo-3184613-1024x684.jpeg 1024w, https:\/\/careerkarma.com\/blog\/wp-content\/uploads\/2020\/05\/pexels-photo-3184613-768x513.jpeg 768w, https:\/\/careerkarma.com\/blog\/wp-content\/uploads\/2020\/05\/pexels-photo-3184613-770x514.jpeg 770w, https:\/\/careerkarma.com\/blog\/wp-content\/uploads\/2020\/05\/pexels-photo-3184613-20x13.jpeg 20w, https:\/\/careerkarma.com\/blog\/wp-content\/uploads\/2020\/05\/pexels-photo-3184613-385x257.jpeg 385w, https:\/\/careerkarma.com\/blog\/wp-content\/uploads\/2020\/05\/pexels-photo-3184613-1540x1028.jpeg 1540w, https:\/\/careerkarma.com\/blog\/wp-content\/uploads\/2020\/05\/pexels-photo-3184613.jpeg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Many businesses neglect to collect regular feedback from their employees, despite it being a crucial component in maintaining a happy and motivated team. Collecting feedback also helps you to define areas of the company\u2014and its culture\u2014that need improvement.&nbsp;<br><\/p>\n\n\n\n<p>While many paid tools can assist you with collecting feedback, it\u2019s just as easy to create your own feedback forms using a free option like Google Forms.&nbsp;<br><\/p>\n\n\n\n<p>But what should you ask on feedback forms? The specific questions you pose will depend on the current needs of your organization, but it\u2019s generally worth considering the following:&nbsp;<br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Do you feel like you can grow in our organization?&nbsp;<\/li><li>Does the company provide you with the tools that you need to complete your work effectively?&nbsp;<\/li><li>What can our company do to improve your work life?&nbsp;<\/li><li>Do you have the flexibility you need at work?&nbsp;<\/li><\/ul>\n\n\n\n<p>To offer genuine value, feedback needs to be collected as part of a continual cycle, and it needs to be acted upon. Don\u2019t wait for quarterly or yearly reviews to ask employees for insights. At that point, it might be too late for you to fix the issues your employees are struggling with.&nbsp;<br><\/p>\n\n\n\n<p>Most importantly, when you receive feedback, make sure you address it. Employees will quickly lose trust if they continually give feedback and things never change.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Step #4: Offer Fresh Challenges<\/h2>\n\n\n\n<p>Top talent needs constant challenge and regular opportunities for growth. If members of your team feel like they\u2019re stuck in a rut, they\u2019re likely to consider moving to a more progression-focused organization. Offering fresh challenges plays a vital role in both keeping your current talent and attracting new talent.&nbsp;<br><\/p>\n\n\n\n<p>Continuous learning is more important now than it\u2019s ever been. Ensure that professional development is an integral part of your company culture, as stagnation can lead to higher turnover rates.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Step #5: Remain Positive&nbsp;<\/h2>\n\n\n\n<p>No matter what happens in the workplace, the culture must remain positive\u2014a positive culture is often a healthy one. Positivity starts at the top and works its way through an organization.&nbsp;<br><\/p>\n\n\n\n<p>Even when times are bad, a company needs to hold its head high and look forward. It may sound trite, but a positive mental attitude can work wonders for company culture and employee satisfaction.<br><\/p>\n\n\n\n<p>If you can keep your current team happy and motivated, these and other steps will go a long way towards creating the kind of company culture that\u2019s prepared to welco<br><\/p>\n","protected":false},"excerpt":{"rendered":"Today\u2019s top candidates demand more from their employers than a generous salary and benefits package. They want to be part of a great company culture that cultivates the sense that their work is much more than just a job. When you consider the fact that the average person spends 90,000 hours\u2014or a third of their&hellip;","protected":false},"author":2,"featured_media":15934,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[17499],"tags":[20107],"class_list":{"0":"post-15933","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-career-advice","8":"tag-career-tips"},"acf":{"post_sub_title":"","sprint_id":"","query_class":"Career Advice","school_sft":"","parent_sft":"","school_privacy_policy":"","has_review":null,"is_sponser_post":"","is_guest_post":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 Steps to Create a Company Culture that Attracts Top Talent | CK<\/title>\n<meta name=\"description\" content=\"Consider 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