{"id":28003,"date":"2021-01-05T16:04:18","date_gmt":"2021-01-06T00:04:18","guid":{"rendered":"https:\/\/careerkarma.com\/blog\/?p=28003"},"modified":"2021-01-12T03:14:09","modified_gmt":"2021-01-12T11:14:09","slug":"digital-marketing-vs-traditional-marketing","status":"publish","type":"post","link":"https:\/\/careerkarma.com\/blog\/digital-marketing-vs-traditional-marketing\/","title":{"rendered":"Digital Marketing vs Traditional Marketing"},"content":{"rendered":"\n

Can a product sell itself? A product must be able to stand on its own once it\u2019s in the market. Still, one of the reasons it\u2019s worth going to the trouble of taking marketing courses<\/a> and getting a marketing degree<\/a> is that marketing plays a proven role in helping your target audience find your product. <\/p>\n\n\n\n

From word-of-mouth advertising, to print media, to TV, marketers have evolved with the times to learn ever more sophisticated marketing strategies<\/a> for selling products to all types of people. Digital marketing is just the latest in a long line of innovations. <\/p>\n\n\n\n

But does digital marketing work any better than traditional marketing in today\u2019s media landscape? If you were to begin a career in marketing, which one would you specialize in? To answer these questions, let\u2019s compare and contrast the two approaches in greater detail. <\/p>\n\n\n\n

What Is Digital Marketing?<\/h2>\n\n\n\n

Digital marketing gained traction because of the Internet. Most digital marketing started with emails and ads on websites but has grown because of social media. To become a digital marketer<\/a>, you need to know the latest trends and strategies for reaching people over the web. <\/p>\n\n\n\n

Businesses now do a ton of advertising on platforms like Facebook<\/a> or Twitter to capitalize on the amount of time people spend there. YouTube also allows monetization of content through ads played in the breaks between videos. And marketers pay search engines like Google to show advertisements for their products on search engine results pages (SERPs).<\/p>\n\n\n\n

Digital Marketing Salaries and Job Outlook<\/h3>\n\n\n\n

According to the US Bureau of Labor Statistics<\/a>, digital marketers are under the same category as Marketing Managers. On average, people in the marketing industry earn about $135,900 per year. In the next ten years, marketing jobs are expected to grow by 7 percent.<\/p>\n\n\n\n

What Is Traditional Marketing?<\/h2>\n\n\n\n

In traditional marketing<\/a>, marketers make more use of print and broadcast. Newspapers and magazines sell space on their pages for businesses to advertise their products or services. Television and radio reserve airtime for commercials to be played between shows. Traditional marketers also use direct mail to send letters and print fliers to potential clients.<\/p>\n\n\n\n

Traditional Marketing Salaries and Job Outlook<\/h3>\n\n\n\n

Traditional marketing also appears under the Marketing Managers heading in the US Bureau of Labor Statistics<\/a>. In 2019, the median pay for marketing managers was $135,900. In recent years, however, traditional marketing has lost ground to digital marketing, leaving fewer opportunities for marketers to make a career in print, TV, radio, and direct mail.\u00a0<\/p>\n\n\n\n

Digital Marketing vs Traditional Marketing: Important Differences and Similarities<\/h2>\n\n\n\n

Though digital marketing and traditional marketing are similar approaches in many ways, the difference in medium is the basis for several features that distinguish one from the other. Let\u2019s take a look at what these are. <\/p>\n\n\n\n

Difference in Platforms Used<\/h3>\n\n\n\n

Traditional marketing goes by word-of-mouth, print ads in newspapers and magazines, and commercial spots on TV and radio. Meanwhile, digital marketing makes use of social media ads, email, and websites.<\/p>\n\n\n\n

Difference in Audiences Reached<\/h3>\n\n\n\n

Digital marketing reaches the younger demographic<\/a> more effectively, mostly because 82 to 90 percent of people between the ages of 18 and 29 use social media. Traditional marketing reaches people in higher age brackets, who tend to prefer print and broadcast. In the US, about 44 percent of adults still read newspapers.<\/p>\n\n\n\n

Difference in Engagement Analysis<\/h3>\n\n\n\n

With traditional marketing, it takes a while to figure out how many people are engaging with your ads. You may have to, for example, conduct a survey to determine whether a particular advertising strategy was effective. In digital marketing, especially in Internet marketing<\/a>, ad impressions are easily collected and readily available.<\/p>\n\n\n\n

Similarity in Types of Ads<\/h3>\n\n\n\n

Both traditional marketing and digital marketing use similar types of ads. On both TV and YouTube, for example, video commercials are the go-to. And in both newspaper ads and in digital advertising on websites, marketers with careers oriented to graphic design<\/a> target their audiences in similar ways. <\/p>\n\n\n\n

Similarity in Goals<\/h3>\n\n\n\n

The main purpose of both traditional and digital marketing is to reach as many people as possible. They both direct their marketing campaigns towards specific target demographics.<\/p>\n\n\n\n

Similarity in Following Consumer Behavior<\/h3>\n\n\n\n

Traditional and digital marketing are both concerned with consumer behavior. In their own ways, they follow marketing trends to know whether a product is viable for the target market. Being attuned to consumer behavior helps improve a product.<\/p>\n\n\n\n

Digital Marketing vs Traditional Marketing: Pros and Cons<\/h2>\n\n\n\n
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To decide between traditional marketing and digital marketing, you need to understand different marketing trends. 
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No matter which type of marketing you choose, there will always be both advantages and disadvantages. Understanding the pros and cons will help you cater your marketing strategy to a given situation and maximize your return on investment. <\/p>\n\n\n\n

Digital Marketing Pros<\/h3>\n\n\n\n