What is Digital Marketing?

What is Digital Marketing? Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. What are the responsibilities? -Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns. -Develop and monitor campaign budgets. -Plan and manage our social media platforms. -Prepare accurate reports on our marketing campaign’s overall performance. -Coordinate with advertising and media experts to improve marketing results. -Identify the latest trends and technologies affecting our industry. -Evaluate important metrics that affect our website traffic, service quotas, and target audience. -Work with your team to brainstorm new and innovative growth strategies. -Oversee and manage all contests, giveaways, and other digital projects. What are some examples of Digital Marketing? -Content Marketing -Search Engine Optimization (SEO) -Search Engine Marketing (SEM) -Social Media Marketing (SMM) -Pay-Per-Click Advertising (PPC) -Affiliate Marketing -Email Marketing -Television Advertising Which bootcamp offers this, and how long is the course? Thinkful Immersion(Full Time) 50-60 hours per week Six week course Flex(SelfPaced) 15-20 hrs a week 3 months