Craigslist Redesign

The craigslist brand is acclaimed by many for its purely functional interface design. However, over the years the site has developed a reputation among many users for being untrustworthy and frequented by scammers. I was tasked with finding a balance between updating the website’s aesthetics to make it comparable with reputable websites while still maintaining the brand’s authenticity. I created colourful illustrations and a simple, straightforward layout to maintain the site’s approachability. To preserve brand authenticity, I kept the craigslist blue and purple colour palette and used the original word mark and signature peace sign motif throughout the site.