Imperial College London

Imperial Machine Learning for Decision Making is an online programme brought to you by Executive Education at Imperial College Business School. This immersive and interactive programme will expand your understanding of machine learning (ML) and teach you the tools and techniques used for applying machine learning to business scenarios. You will have the opportunity to apply your learning to real life business problems, using analytical techniques such as clustering, classification and regression. This programme will enable you to communicate credibly with those who have deep technical knowledge in the field, having a greater impact within your organisation. Throughout the programme, you will draw on expertise from Imperial College Business School faculty, industry experts, case studies and your peers. The 10-week online programme combines live online teaching sessions and video lectures with interactive activities and assignments to enable high-impact learning. You will receive personal support throughout the programme from a dedicated Learning Team and finish the programme prepared to implement what you’ve learnt. On completion you will receive a verified Digital Certificate from Imperial College Business School Executive Education

In today's rapidly evolving digital space, brands must constantly strive to rise above the clutter and attract user attention. Professional marketers therefore need to stay one step ahead by finding new ways to convert website traffic. into sales and maximise returns on their digital marketing investments. This is where search marketing comes into play as an invaluable skill set in the field of digital marketing. Imperial College Business School Executive Education have designed the Search Engine and Content Marketing programme to equip marketers with the essential knowledge strategies required to successfully optimize their search marketing efforts.