Insead Exec Ed

Developing innovation catalysts Becoming a ‘catalyst of innovation’ requires mastering three fundamental creative skills. You need to uncover innovation opportunities by looking at problems and situations with a user-centric mindset; you need to think differently to search for novel alternatives to your existing solution paths; and you need to embrace an experimental attitude to iteratively discover what is truly useful, feasible and viable. Such creative skills are at the heart of good design and they can actually be learned and honed. Design is a transformational force that helps organisations develop products, services and experiences that connect and resonate with customers. This enables meaningful and emotional differentiation in the eyes of consumers. Not surprisingly, design has become increasingly important in business circles and organisations are increasingly trying to understand and master the competitive advantage design can offer. To help organisations address today’s business challenges in innovative ways, business leaders are seeking to develop their creative and design thinking skills. Building upon our 15 year partnership with ArtCenter College of Design in California - one of the most influential design schools in the world - INSEAD has developed a unique on-line programme to help business leaders integrate creative and design thinking with their business thinking for successful innovative problem-solving. Over five weeks, Design Thinking and Creativity for Business will take you on a hands-on learning journey that will help you develop the creative-thinking skills needed to innovate in any organisational context. By elevating your creative skills, you will return to work able to develop and support a creative culture within your organisation. A culture that is capable of confidently pushing and sustaining innovative efforts. By integrating design coaches into the programme, we will provide you with a unique opportunity to collaborate throughout your learning journey with individuals who have a strong background and training in industrial design. It will also be an opportunity to experience the value of using structured methods for creativity management. This is relevant across organisational areas in which having creative problem-solving capabilities provides a competitive advantage.