DevelopMe_

Course Overview Design is the name we give to the task of creating something useful and beautiful. It relies on a multi-disciplinary approach that includes: user research and testing; interface design & brand. Design for digital – ‘Useful, Beautiful, Digital’. Day 1: Research & discovery Intro Business & brand User research methods Communicating the User Experience Day 2: Design & testing Intro Concept & prototyping Graphic design & interaction design Testing designs Instructors Jointly run by digital designer Matt French and UX consultant Stuart Church. They have worked together for over a decade for clients including Sky, The NHS, The office for National Statistics and Bristol University. Matt French specialises in graphic and interaction design, and is Head of Design at the award winning agency 3Sixty. Stuart Church is a UX consultant specialising in UX research & design prototyping and is a founder of The Bristol Usability Group and UX Bristol Conference. With these complimentary skillsets, their aim is provide a course that demonstrates a holistic approach to User Experience design. Workshop Curriculum Day 1 – Research & discovery Introduction to User Experience We explore the foundations of User Experience. It’s history, terminology and some of the key concepts that frame how we approach design problems. We also discuss the use (and mis-use) of different design processes from waterfall to agile. Business & brand We explore what success means and how we capture an ‘experience vision’ for how the design should benefit customers and users. Often a political process, it involves research and exploration of internal business goals and strategies, and aligning these views towards a common design goal. User research techniques Capturing requirements is vital for establishing a clear vision for the design of a website or application. However, knowing when to do research and what types of methods to use can be a minefield. In this session, we explore practical methods for gaining insights into user goals, attitudes and behaviours. These include online surveys, web analytics and contextual research. Communicating UX The translation of research findings into actionable insights is one of the great challenges of design. In this session, we explore the importance of communication and collaboration, and consider different methods and techniques for effectively communicating research insights (e.g. personas, task models, user journeys) Day 2 – Design & testing Intro Why design & test? Internet, web standards, mobile web 1st, apps. Interaction design: utility & beauty Design principles Brand archetypes The brief Concept & Prototyping High level workflow: (Brief to HTML templates). Familiarisation with key tools such as UX Pin and InVision Review UX research (activity) Sketch user journey(s) (activity) Prototyping & testing (activity) Art direction & Style tiles (activity) Type specs & grids. Designing for personas. Writing content for the web. Interaction design / animation Graphic & Interaction design Trends in design. (Material design) Modular design (components). HTML style guide Responsive design. Hierarchy & visual tension. Type on the web. Buttons, links & CTA’s Forms & validation Testing What to measure? Planning & recruitment Moderated testing Remote moderated testing Unmoderated testing AB & MV testing Satisfactions metrics Semantic differentials Eyetracking

Our part-time User Experience Design (UXD) course will teach you all the key skills required to research, define, design and develop digital services based upon user-centred design principles. The programme’s industry informed curriculum will teach you how to approach problems creatively in order to design the next generation of great apps, websites, and digital products whilst preparing you to pursue opportunities to work as a User Experience Designer. Course overview: 10 week part-time curriculum Thursday evenings + 2 full Saturdays Additional homework & project work Content ratio 30% theory > 70% practical Classroom based with expert instructors Students will be taught the fundamentals of User Centred Design and learn to validate ideas by looping through the design process starting with User Research, Rapid Prototyping, User Testing and Iteration. You will also be introduced to industry standard creative software tools and working processes whilst working on a real ‘live’ client brief. Alongside this practical application of learned skills and techniques – you will be able to demonstrate your ability to successfully manage a project from concept to launch; combining commercially sought after skill-sets – through the application of research, design and technical development. Students will finish the course competent in: Research & Analysis methods Understanding of UX best practice UX processes – Research & analysis methods User/Human-centred design processes Information architecture Creative software tools Visual design principles User Interface (UI) components & design patterns Wireframing, low-fidelity mockups & rapid prototyping Identifying front-end web technologies (Note: This course is not a web development course) Project management, workflow & handover processes Usability testing & validation