If you want to increase your chances of getting the copywriting position you are aiming for, you will have to impress your future employer during the hiring process. To show that you are the ideal candidate, you’ll need to be well prepared and deliver answers that demonstrate your expertise.
This guide includes common copywriter interview questions and answers so you can practice to secure that coveted role. We also introduce you to some essential interview tips and show what skills to include in your resume and where to find the best copywriting jobs.
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What Is a Copywriter?
A copywriter is a professional writer who creates on-brand content designed to advertise and market a product or service and prompt consumers to take action. They write copy for websites, email funnels, social media posts, banner ads, and all sorts of print advertising.
Aside from writing, the duties of these writers also include research, collaborating with design and marketing teams, managing projects, running marketing campaigns, crafting tone guides, and creating buyer personas and brand voices.
Answers to the Most Common Copywriter Interview Questions
The best way to answer confidently during your job interview and stand out as the perfect candidate is to rehearse potential copywriter interview questions. A well-rounded candidate will successfully answer standard interview questions, technical questions, behavioral questions, situational questions, and role-specific questions. We have listed some of the top copywriter questions and how to answer them below.
Top Five Technical Copywriter Interview Questions and Answers
Employers typically ask technical questions to gauge a candidate’s technical knowledge, skills, and abilities. Sometimes, these copywriter interview questions include a writing assignment to assess how you approach a problem, what your thought process is, and how well you communicate. Agencies will use these questions and tests to confirm that you have the required skills for the position.
What type of copy have you crafted before?
There are different types of media that require different types of copy. An email newsletter, for instance, requires much more copy than a simple banner ad, where you have to keep the copy to a minimum.
When approaching this question, be specific about the types of copy you have created for different brands or in different formats. For example, you can tell them about your experience writing for websites, landing pages, or social media ads. It’s vital to showcase your versatility and your ability to apply basic copywriting principles in different scenarios.
What is your copywriting process? Tell us about your writing styles and how you craft a compelling piece of content
The writing process for each professional writer may vary. However, employers look for candidates with a consistent and defined writing process and format. A possible answer for this may look like this:
“First, I make sure I have a clear understanding of the brand voice, target audience, and the action that we want the audience to take. I gather information through research, interviews, and by studying examples of copy that the brand has used successfully in the past. I create a draft and submit it for review, so the team can give feedback and I can incorporate it into a final version.”
What copywriting systems, software, or platforms have you used in the past?
Companies and businesses in various sectors, including the copywriting industry, are now using different software and programs to make work easier and more efficient. When an interviewer asks you this question, you should highlight your experience and skill in using modern tools like design software, content management systems, or writing programs. You should also assure them that you are a fast learner and will master any system they use.
What are some of the ways you optimize your online content for SEO?
Most companies look for a copywriter candidate with SEO experience since they typically publish the material online. A sample answer to this question could be, “I look at the articles currently listed on the top pages of Google to see what I can optimize. The content should be tailored for the specific audience of your company using your brand voice, so I consider these things too.
“When I’m ready to write, I make sure I include meta descriptions, attention-grabbing details, target keywords, reputable links, and alt text. I use some SEO tools like SEMrush and Answer the Public to make things easier.”
How would you approach copywriting on a topic that is new to you?
Whether it’s a new product, brand voice, or topic, you must not be intimidated by the learning process. An interviewer will look for someone with a systemic process in exploring a new subject matter.
You can say: “I try to gather as much information as I can from successful brands and campaigns in that field or related fields. I also make sure to study past copy from a brand to see what works and what doesn’t.”
Top Five Behavioral Copywriter Interview Questions and Answers
Behavioral interview questions help agencies determine the personality of a candidate and predict their future behavior. They reveal a candidate’s ability to adapt to a new company and be a team player. When answering these questions, remember to offer context, describe the challenge you faced, list the actions you took, and explain the outcome.
Tell me about a time when you received more revisions or negative feedback on your content than you expected. What happened and how did you respond?
One of the most challenging things in copywriting is seeing your favorite piece of writing filled with unfavorable comments. An interviewer will use this question to assess how you react to constructive feedback.
A sample answer to this copywriter interview question may look like this, “I welcome constructive criticism since it allows me to grow and improve as a writer. When I receive negative feedback, I make sure to ask questions for clarification to ensure I don’t make the same mistakes in the future.”
Can you give an example of a time you failed to submit your writing assignment on time? What did you do, and what did you learn from it?
Most companies have a time-sensitive work environment, so they make sure their future employee places importance on tight deadlines. When answering this question, a great tip is to highlight your willingness to be accountable.
If you have issues with time management and perfectionism, you should tell them what you are actively doing to correct them. Everybody misses a deadline once in a while. When this happens, make sure you communicate and explain the situation so that the rest of your team can adjust as needed.
Tell me about your most successful campaign or copywriting project. What made it successful?
Unlike content writing, copywriting is designed to convince the reader to take a specific action. This means that it is easier to track actual results. Pick a piece where the copy you delivered translated into actual results, whether that was getting the reader to make a purchase or sign up for a service. Make sure to describe what made the project compelling to you personally and, if it was a team project, be sure to give credit to your team members.
Can you tell me about a time when you lost motivation during work or had writer’s block? What steps did you take to overcome it?
All copywriters experience moments when crafting new copy is difficult. An ideal candidate will show signs of self-awareness and won’t diminish the reality of writer’s block. When tackling this question, provide the interviewer with whatever strategy works best for you. Maybe you go back to basics and revisit the project brief, switch tasks for a while to clear your head, or exercise to get your blood pumping and ideas flowing.
Can you describe a time when you experienced conflict with your colleagues while working on a team project? How did you manage it?
Since a project sometimes passes through several hands before its release, companies understand the importance of hiring a team player with conflict resolution skills. Using the STAR method for your answer can be helpful in this question. You can describe the issue you faced, your role in the conflict, the action you took to manage the issue, and the results of your action.
Top 5 General Copywriter Interview Questions and Answers
An employer typically starts the interview with a general copywriting interview question to break the ice. The purpose of these questions is to get a general sense of a candidate’s character, experience, short and long-term goals, and knowledge about the company. Just like with the technical and behavioral interview, preparing your answers beforehand will help you stay relaxed and show the interviewer why you would be a great fit for the company.
Why do you want to work in a creative position like copywriting?
When tackling this question, you can describe a personal experience that inspired you to pursue a career in copywriting or enumerate the strengths and skills that make you an excellent copywriter.
For example, you can say, “I have had a passion for writing since I was young. I love researching and learning about new things, putting that information together, and unleashing my creativity to produce compelling content.”
Why do you want to work for our company?
When an interviewer asks this question, they want to know if you have given it some thought and are not just submitting your resume because of a job opening. The biggest mistake you can make is to provide a generic answer. If you want to stand out as the perfect copywriter candidate, research the company and point out something that makes them unique that appeals to you.
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A good way to answer is as follows: “After searching for copywriting jobs, I came across your company and found that your mission statements align with my values the most. I’m excited about what the company does and about the ways I can contribute to your mission.”
Can you write in someone else’s voice?
Some copywriters struggle to alter their personal styles, so interviewers often ask this question to assess if you’re able to adapt and capture a company’s brand voice. Again, it’s always a good idea to research the company, its audience, and its writing style.
A sample answer may sound like, “Yes. If the company already has an established brand voice, I would refer to its guidelines, website, social media accounts, and other company sources to understand its tone and style.”
Where do you see yourself in five years?
People often encounter this interview question no matter the industry they hope to join. It’s a way for hiring managers to know whether you have realistic career expectations, whether you plan to stay with them long-term, and whether the position aligns with your goals.
Your best bet is to provide an honest answer and be specific about your goals. A sample answer could be, “I would like to reach the position of Senior Copywriter within the next five years. I’m excited to work for a company that provides opportunities for long-term growth.”
Why do you think you are qualified for this copywriting position?
When the interviewer asks why the company should hire you or what makes you qualified for the position, this is your cue to sell yourself. The best way to do this is to discuss your passion for the job and the company, your skills, experience, achievements, and how you can help the company.
A possible answer may look like this, “With five years’ experience working as a junior copywriter, I have the skillset to excel as a senior copywriter. I have written several successful content pieces, and I’m confident that I can help your company achieve its goals.”
Tips to Prepare for a Copywriter Interview
1. Research the Company and Get to Know Your Audience
Before your interview, or even before you submit your application, you should research the company as thoroughly as possible. Doing this will give show you whether you’re a good fit for the company and the job opening. You can also use the knowledge to help you understand what the company looks for in a qualified candidate and position yourself better to increase your chances of getting hired.
2. Practice Your Answers to Common Copywriter Interview Questions
No matter how clear the answer may sound in your head, delivering it confidently and convincingly is a whole different thing. The best way to make your answers sound smoother and more articulate is to rehearse them out loud. You can try practicing copywriter interview questions with a friend or record yourself answering and playing it back to see where you need to improve.
3. Pack and Dress Accordingly
Dressing appropriately, especially in business or business-casual attire, can help put you in the right frame of mind and help you make a great first impression. Before the big day, make sure you have an outfit that looks professional but feels comfortable to you.
Also, take some time to relax and pamper yourself the night before. Arriving at an interview looking tired and stressed will only hurt your chances. Make sure your portfolio is up to date and have a copy of your resume.
What Skills Should I Put on my Copywriter Resume?
To land a job as a copywriter, most companies will require you to possess a range of hard and soft skills. Below are some of the essential skills you should include and highlight on your resume to help strengthen your candidacy.
The first skill that businesses and agencies look for in a copywriter candidate is top-notch writing skills. Make sure you highlight your ability to write in different voices and for different media. Make sure your spelling, punctuation, and grammar are spot-on, and that your resume is as compelling as the copy you intend to write.
Strong research skills are a must in any copywriting position. Since you will write for different types of media and for different audiences, you need to show your ability to understand what compels people from different backgrounds to take action. Understanding basic psychology principles and being able to do market research will help you create copy that helps a company achieve its goals.
Since more companies are turning to digital marketing, especially during the pandemic, it’s a good idea to include your technical skills in your resume. Listing them will help your future employer know that you have the experience and knowledge in using modern tools.
For example, some companies require their copywriters to use content management systems, create web pages, and apply basic design and formatting. If you highlight your expertise in these tasks, you can stand out among other copywriting candidates.
How to Find Copywriter Jobs
Finding your dream copywriting job is now easier than ever, thanks to the numerous sites and communities that list openings. If you’re on the hunt for full-time positions or freelance gigs, below are some of the resources where you can find copywriting jobs.
As the name implies, GetCopywritingJobs.com is a helpful community and one-stop resource for copywriting job seekers and employers. You can find various job listings for remote copywriters, entry-level roles, and freelance opportunities across different states.
Another great way of finding freelance copywriting jobs is to join platforms like Contena. This powerful tool is built specifically for writers. It has an excellent job board and resources to help you start your copywriting career.
Another way of finding copywriting positions is to research companies you are interested in working with and checking their website and social media regularly for openings. While this may be a slower way to secure a job, it ensures that you are applying for a role that will be fulfilling. If you’re feeling confident, you can even try pitching them directly.
Copywriter Interview Questions FAQ
Before your scheduled interview, it’s a good idea to search for top copywriter interview questions and practice your answers. Make sure you rest properly and are feeling relaxed. You can also prepare your attire, documents, and other essential items beforehand to help you get your head in the game.
At the end of your interview, you’ll have a chance to ask the hiring manager your own questions or ask for clarifications if needed. Make sure you are clear on what your day-to-day responsibilities would be as a copywriter. You can also ask if there are opportunities for professional development and what these are.
The demand for copywriting is high since many companies need help creating copy to promote their products or services across different media. Although the Beaureau of Labor Statistics has no specific data for copywriters, the job outlook for writers and authors is expected to grow by 9 percent between 2020 and 2030.
A copywriter must have excellent writing, communication, interpersonal, research, and problem-solving skills. Creativity is also an important aspect of this job. You can highlight these during your interview and on your resume to impress your future employer and increase your employability.
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