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Best Online Social Media Marketing Associate Degree Programs, Jobs, and Salaries

Astrid Longi - May 17, 2022


Online social media marketing associate degrees are two-year distance-learning programs. Their goal is to teach students the necessary skill set to pursue marketing career opportunities on a variety of social media platforms. The best online social media marketing associate degree programs are a great option because they let you pursue high-quality education at a lower cost and with more flexibility.

There’s a wide variety of social media marketing associate degree jobs you can get with an online degree in this field, from entry-level jobs to higher-level marketing positions. In this article, you’ll learn everything to know about the best online social media marketing associate degrees.

Where Can I Get a Social Media Marketing Associate Degree Online?

Some of the best schools to get a social media marketing associate degree online are Chippewa Valley Technical College, Rhodes State College, and Southern New Hampshire University. These schools offer well-rounded social media marketing associate programs that will teach you the basic principles of marketing and social media management.

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What Schools Offer the Best Social Media Marketing Associate Degrees?

  • Chippewa Valley Technical College
  • Northeast Lakeview College
  • Rhodes State College
  • Seminole State College of Florida
  • Southern New Hampshire University

What Are the Admission Requirements for an Online Social Media Marketing Associate Degree?

The usual admission requirements for an online Associate Degree in Social Media Marketing include submitting an online admission application, paying an application fee, submitting your official transcripts, and meeting with an admissions representative for an interview.

Some schools also require you to submit your scores for standardized tests, such as the ACT or SAT. However, many of the colleges that offer online social media marketing associate degrees have open admissions policies, which means that any student with a high school diploma or an equivalency certificate can attend.

Online Social Media Marketing Associate Degree Admission Requirements

  • Submit an online application
  • Pay application fee
  • Submit official education transcripts
  • Meet with an admissions representative counselor

How to Get a Social Media Marketing Associate Degree Online

You can get a social media marketing associate degree online by fulfilling all of the program requirements. In general, it takes approximately 60 credits to graduate from an associate degree program. Other graduation requirements include achieving a minimum GPA, completing internships, and completing the required course load.

Social Media Marketing Degree Requirements

  • Complete the credit requirements. Usually, you need 60 credits to graduate with an associate degree. Over 60 percent of this credit load consists of courses related to social media marketing, while 10 percent of the credit load is made up of elective options, and the remaining percentage is made up of general education courses outside the major.
  • Complete the required course load. Most schools require you to take and pass required core courses. Some may be related to social media marketing, but others might be general education courses outside your major—for instance, an English, mathematics, or history requirement.
  • Meet the academic requirements. Some schools require a minimum final cumulative GPA.
  • Complete an internship . Some schools, like Rhodes State College, ask their students to complete an internship related to their major as a requirement for graduating.

Best Online Social Media Marketing Associate Degree Programs and Schools: Overview

School Program Accreditation
Bryant and Stratton College Digital Marketing Associate Degree Middle States Commission of Higher Education
Chippewa Valley Technical College Associate Degree in Digital Marketing Higher Learning Commission
Ensign College Social Media Marketing Associate of Applied Science Northwest Commission on Colleges and Universities
Northcentral Technical College Digital Marketing Associate Degree Higher Learning Commission
Northeast Lakeview College Associate of Applied Science in Social Media and Digital Marketing Southern Association of Colleges and Schools, Commission on Colleges
Point University Online Associate of Arts in Social Media Marketing Southern Association of Colleges and Schools, Commission on Colleges
Rhodes State College Digital Marketing and Media Associate’s Degree Higher Learning Commission
Seminole State College of Florida Social Media and Marketing Associate in Science Degree Southern Association of Colleges and Schools, Commission on Colleges
Southern New Hampshire University Associate of Science Degree in Marketing Online New England Commission of Higher Education
Ventura College Social Media Marketing Associate in Science Degree Western Association of Schools and Colleges, Accrediting Commission for Community and Junior Colleges

Best Schools for Social Media Marketing: Top Online Social Media Marketing Associate Degree Programs

There are many schools that offer online social media marketing associate degrees. In order to choose the right program, you must take into consideration the different characteristics of each school. Some important aspects to consider before applying for a social media marketing associate degree include tuition, graduation rate, location, admission requirements, and accreditation.

Bryant & Stratton College | Orchard Park, NY

Bryant & Stratton College was founded in 1854. It offers a variety of degrees in business, design, education, healthcare, hospitality, law, and technology. With the Career LifePrep program, this school offers students plenty of opportunities that help them prepare better for both their careers and their lives outside the classroom.

Digital Marketing Associate Degree

Bryant & Stratton College’s online digital marketing associate degree program prepares students to pursue marketing career opportunities on a variety of platforms. The credit requirements for this associate degree in marketing are lower than those of other schools, at 39 credits. Some core courses are Marketing Principles, Content and Social Media Marketing, and Search Engine Marketing and Optimization.

Digital Marketing Associate Degree Overview

  • Accreditation: Middle States Commission of Higher Education
  • Tuition: $611/credit
  • Required Credits: 39 credits
  • Program Length: 3 semesters at 13 credits per semester
  • Learning Format: 100% online
  • NCES School Graduation Rate: 32.2%

Digital Marketing Associate Degree Admission Requirements

  • GPA: No minimum requirement
  • Standardized Tests: None
  • Application Fee: None
  • Minimum Education: High school diploma or equivalent
  • Other Requirements: Official transcripts, immunization records

Applying to Bryant and Stratton College

  1. Apply online
  2. Schedule a campus visit or phone call
  3. Have an interview with an admissions representative
  4. Apply for financial aid (if needed)
  5. Submit required paperwork

2

Chippewa Valley Technical College

Eau Claire, WI

Chippewa Valley Technical College was founded in 1912, as a part of the Wisconsin Technical College System. With more than 100 programs in a wide variety of fields, this school is known for offering flexible associate degree programs designed to teach the skills and knowledge needed by graduates in order to achieve their career goals.

Associate Degree in Digital Marketing

CVTC’s digital marketing associate degree offers students the flexibility of choosing to attend classes in person or online. In this two-year associate program, students will learn the basics of digital marketing, such as social media analytics, SEO, development of marketing strategies, and promotional design.

Associate Degree in Digital Marketing Overview

  • Accreditation: Higher Learning Commission
  • Tuition: $143.45/credit (in state); $215.18/credit (out of state)
  • Required Credits: 60 credits
  • Program Length: 2 semesters at 15 credits per semester
  • Learning Format: 100% online, in person, or hybrid
  • NCES School Graduation Rate: 47%

Associate Degree in Digital Marketing Admission Requirements

  • GPA: No minimum requirement
  • Standardized Tests: None
  • Application Fee: $30
  • Minimum Education: High school diploma or equivalent
  • Other Requirements: Official transcripts

Applying to Chippewa Valley Technical College

  1. Submit an online admission application
  2. Pay the $30 application fee
  3. Submit academic requirements documentation
  4. Wait for college’s consideration

3

Ensign College

Salt Lake City, UT

Since its foundation in 1886, Ensign College is a Mormon religious institution known for its high-quality undergraduate studies. It offers a range of learning opportunities, including five Associate of Applied Science degrees, more than 20 Associate of Science degree programs, and certificates in a variety of fields.

Social Media Marketing Associate of Applied Science

Ensign College’s Associate Degree in Social Media Marketing is designed to teach students the skills, strategies, and tactics necessary to launch marketing campaigns on social media, through real-life projects. With this degree, you’ll be able to tackle courses such as Fundamentals of Content Creation, Social Media Marketing Strategy, and Public Speaking.

Social Media Marketing Associate of Applied Science Overview

  • Accreditation: Northwest Commission on Colleges and Universities
  • Tuition: $306/credit (on-campus students); $163.75/credit (online students)
  • Required Credits: 66 credits
  • Program Length: 5 semesters at 12 - 18 credits per semester
  • Learning Format: 100% online
  • NCES School Graduation Rate: 32%

Social Media Marketing Associate of Applied Science Admission Requirements

  • GPA: No minimum requirement
  • Standardized Tests: None
  • Application Fee: $35
  • Minimum Education: High school diploma or equivalent
  • Other Requirements: Ecclesiastical endorsement, official transcripts

Applying to Ensign College

  1. Start your application online
  2. Provide documentation of educational history and other required paperwork
  3. Pay a one-time $35 application fee
  4. Submit your application

4

Northcentral Technical College

Wausau, WI

Northcentral Technical College (NTC) is a public community college that was founded in 1912. It is a member of the Wisconsin Technical College System and offers more than 190 associate degree programs.

Digital Marketing Associate Degree

NTC’s online program provides students with essential knowledge for pursuing a career in marketing. It integrates both traditional marketing and social media marketing strategies. NTC offers pathway programs that enable students to complete courses related to this program that can help them advance over time to better job opportunities.

Digital Marketing Associate Degree Overview

  • Accreditation: Higher Learning Commission
  • Tuition: $141.00/credit
  • Required Credits: 63 credits
  • Program Length: 4 semesters at 15 - 16 credits per semester
  • Learning Format: 100% online
  • NCES School Graduation Rate: 36%

Digital Marketing Associate Degree Admission Requirements

  • GPA: 2.0
  • Standardized Tests: Not required
  • Application Fee: $30 (currently waived)
  • Minimum Education: High school diploma or equivalent
  • Other Requirements: None

Applying to Northcentral Technical College

  1. Fill out the online application and pay the application fee
  2. Submit necessary documents
  3. Pay enrollment fee upon acceptance

5

Northeast Lakeview College

Universal City, TX

Northeast Lakeview College was founded in 2007 as the newest addition to the system of Alamo Colleges. It offers associate degree programs in a variety of fields, such as arts, sciences, cyber defense, and marketing. Currently, NLC has over 6,000 students from small surrounding communities and northeast San Antonio.

Social Media and Digital Marketing, AAS

NLC’s social media and digital marketing Associate of Applied Science degree program is designed to teach students the necessary skills for communicating business messages to consumers through social media and other online platforms. In this four-semester program, students will learn a variety of topics, from design to effective storytelling.

Social Media and Digital Marketing, AAS Overview

  • Accreditation: Southern Association of Colleges and Schools, Commission on Colleges
  • Tuition: $99/credit (in district); $170/credit (out of district or out of state)
  • Required Credits: 60 credits
  • Program Length: 4 semesters at 15 credits per semester
  • Learning Format: 100% online
  • NCES School Graduation Rate: 33%

Social Media and Digital Marketing, AAS Admission Requirements

  • GPA: No minimum requirement
  • Standardized Tests: Not required
  • Application Fee: $100 (only for international students)
  • Minimum Education: High school diploma or equivalent
  • Other Requirements: Official transcripts and proof of bacterial meningitis vaccination

Applying to Northeast Lakeview College

  1. Apply for admission online
  2. Apply for financial aid
  3. Submit transcripts and documents
  4. Wait for a “Next Steps” email

6

Point University

West Point, GA

Founded in 1937, Point University is a small private liberal arts college, with an enrollment of over 1,100 undergraduate students. Prospective students should be aware that this school is selective, with an acceptance rate of 35 percent. Point University offers accredited associate, bachelor’s, and master’s degrees in fields such as business, psychology, and healthcare.

Online Associate of Arts in Social Media Marketing

With Point University’s online Associate Degree in Social Media Marketing, students can engage in asynchronous learning through an online platform that lets them interact with instructors and classmates. This program is designed to prepare undergraduate students for entry-level positions in the marketing field.

Online Associate of Arts in Social Media Marketing Overview

  • Accreditation: Southern Association of Colleges and Schools, Commission on Colleges
  • Tuition: $410/credit hour
  • Required Credits: 60 credits
  • Program Length: 4 semesters at 15 credits per semester
  • Learning Format: 100% online
  • NCES School Graduation Rate: 33%

Online Associate of Arts in Social Media Marketing Admission Requirements

  • GPA: 2.0
  • Standardized Tests: Not required
  • Application Fee: None
  • Minimum Education: High school diploma or equivalent
  • Other Requirements: Official transcripts

Applying to Point University

  1. Apply for admission online
  2. Wait for an enrollment specialist to reach out to you to complete your admission files
  3. Submit requested documentation

7

Rhodes State College

Lima, OH

Rhodes State College (formerly known as Lima Technical College and then James A. Rhodes State College) was created in 1971 as an associate degree-granting community college. With its 90 online associate degrees, majors, and certificate programs, this school has become West Central Ohio’s largest two-year college, with over 5,000 students .

Digital Marketing and Media Associate’s Degree

Rhodes State College’s online digital marketing and media associate degree is designed to provide students with a hands-on learning experience. Students will learn the principles of marketing and digital media and work with industry-standard software like Adobe Creative Cloud, to design and create digital media productions.

Digital Marketing and Media Associate’s Degree Overview

  • Accreditation: Higher Learning Commission
  • Tuition: $180.19/credit hour (in state); $360.38/credit hour (out of state)
  • Required Credits: 62 - 65 credit hours
  • Program Length: 4 semesters at 15 - 17 credit hours per semester
  • Learning Format: 100% online
  • NCES School Graduation Rate: 33%

Digital Marketing and Media Associate’s Degree Admission Requirements

  • GPA: No minimum requirement
  • Standardized Tests: ACT, SAT, or Accuplacer
  • Application Fee: None
  • Minimum Education: High school diploma or equivalent
  • Other Requirements: Official transcripts

Applying to Rhodes State College

  1. Apply for admission online
  2. Connect with a “Success Navigator” who will guide you through the next steps of the enrollment process
  3. Learn about the cost of tuition and fees and apply for financial aid
  4. Submit the requested documentation
  5. Attend the new student orientation program

8

Seminole State College of Florida

Sanford, FL

In 1966, when it was founded, Seminole State College of Florida opened its doors to 700 students at a former citrus grove. Today, the school has expanded to over six sites in Seminole County and has an enrollment of approximately 30,000 students. In 2021, it was ranked the 17th best public higher education institution. It offers a variety of in-person, hybrid, and online degrees.

Social Media and Marketing Associate in Science Degree

Seminole State College’s Associate in Marketing degree teaches students the fundamental marketing principles needed to excel in marketing management jobs in advertising or public relations. This program offers a social media specialization that offers the skills needed to prepare and manage social media strategies and campaigns.

Social Media and Marketing Associate in Science Degree Overview

  • Accreditation: Southern Association of Colleges and Schools, Commission on Colleges
  • Tuition: $104.38/credit (in state); $381.87/credit (out of state)
  • Required Credits: 60 credits
  • Program Length: 4 semesters at 15 credits per term
  • Learning Format: 100% online or hybrid
  • NCES School Graduation Rate: 47%

Social Media and Marketing Associate in Science Degree Admission Requirements

  • GPA: No minimum requirement
  • Standardized Tests: Not required
  • Application Fee: None
  • Minimum Education: High school diploma or equivalent
  • Other Requirements: Proof of residency

Applying to Seminole State College of Florida

  1. Apply for admission online
  2. Verify your residency status to determine whether you’re eligible for in-state tuition rates
  3. Provide high school transcripts or equivalent credentials

9

Southern New Hampshire University

Manchester, NH

Southern New Hampshire University was founded in 1932 and began as a two-room business school above a storefront. Today, SNHU offers more than 200 degree programs in a wide variety of fields such as business, marketing, engineering, psychology, biological and biomedical sciences, social sciences, healthcare, and communications.

Associate of Science Degree in Marketing Online

With SNHU’s Associate in Marketing degree, you’ll learn fundamental marketing principles and develop critical thinking skills that will help you kickstart a career in marketing. This program’s courses cover fundamental topics such as business communication, promotion, social media management, and branding.

Associate of Science Degree in Marketing Online Overview

  • Accreditation: New England Commission of Higher Education
  • Tuition: $320/credit
  • Required Credits: 60 credits
  • Program Length: 4 semesters at 15 credits per semester
  • Learning Format: 100% online
  • NCES School Graduation Rate: 37%

Associate of Science Degree in Marketing Online Admission Requirements

  • GPA: No minimum requirement
  • Standardized Tests: Not required
  • Application Fee: None
  • Minimum Education: High school diploma or equivalent
  • Other Requirements: Official transcripts

Applying to Southern New Hampshire University

  1. Complete the online application
  2. Submit official transcripts
  3. Contact an SNHU admission counselor to learn about the next steps in the enrollment process

10

Ventura College

Ventura, CA

Ventura College was established as the first community college in Ventura County in 1925. Since then, the Ventura County Community College District has grown and now includes two other colleges, Moorpark College and Oxnard College. Collectively, these schools offer a wide variety of associate degrees and serve over 30,000 students each semester.

Social Media Marketing Associate in Science Degree

Ventura College’s social media marketing associate degree program is designed to help students develop the skills needed to incorporate social media management into integrated marketing plans. Required courses for the completion of this program include Introduction to Business, Introduction to Social Media Marketing, and Public Relations.

Social Media Marketing Associate in Science Degree Overview

  • Accreditation: Western Association of Schools and Colleges, Accrediting Commission for Community and Junior Colleges
  • Tuition: $46/unit (in state and online students)
  • Required Credits: 60 units
  • Program Length: 4 semesters at 15 credits per semester
  • Learning Format: 100% online
  • NCES School Graduation Rate: 38%

Social Media Marketing Associate in Science Degree Admission Requirements

  • GPA: No minimum requirement
  • Standardized Tests: Not required
  • Application Fee: None
  • Minimum Education: High school diploma or equivalent
  • Other Requirements: Official transcripts

Applying to Ventura College

  1. Apply for admission online
  2. Apply for student aid or tuition assistance
  3. Submit official transcripts

What Is an Online Social Media Marketing Associate Degree?

An online social media marketing associate degree is a two-year undergraduate academic program. These online programs aim to give students the basic technical skills and knowledge needed to pursue a career in the marketing industry or to continue their education with a bachelor’s degree in this field.

Online associate degrees in social media programs cover foundational marketing principles, such as social media strategies, market research, business law, and statistics for marketing. The format of these programs offers many advantages over traditional in-person learning.

Online vs In-Person Social Media Marketing Degrees

Distance education has become more accessible than ever before, and many colleges and universities now offer hybrid and fully online social media marketing associate degrees. Some benefits of an online Associate Degree in Social Media Marketing include flexible scheduling, lower cost, and career advancement opportunities.

However, despite its benefits, online education isn’t necessarily the right choice for everyone. Some students prefer an on-campus setting, which also has many advantages, such as a more traditional college experience. Some of the benefits of an in-person social media marketing degree include fewer distractions, more networking opportunities, and the opportunity to participate in student life.

Top 5 Benefits of an Online Associate Degree in Social Media Marketing

  • Flexible scheduling. Online social media marketing associate degrees allow you to learn and complete your work at your own pace. Being able to set your own schedule will let you manage your time better.
  • Lower costs. The tuition for online associate programs is generally cheaper than the cost of in-person programs. Also, by getting an online associate degree, you won’t have to pay for housing, commuting costs, or on-campus meals.
  • Development of time management skills. Getting an online Associate Degree in Social Media Marketing will help you learn how to manage your time efficiently. In order to keep up with the workload, you’ll need to set specific times during the week to focus entirely on your studies.
  • More free time. Not having to commute to and from campus for classes and being able to set your own schedule will give you more free time. This is great for students who want to work while studying or have other personal commitments.
  • Career advancement. The flexibility offered by online associate programs makes it easy to work while getting a degree. This is excellent if you want to go back to school while working or if you just want to gain professional experience while you’re still attending school.

Top 5 Benefits of an In-Person Associate Degree in Social Media Marketing

  • Less distractions. Getting an in-person social media marketing degree will allow you to study in distraction-free learning environments, such as classrooms, laboratories, and lecture halls. In these spaces, you’ll be able to focus entirely during class time without annoying distractions like car alarms or barking dogs in the background.
  • Hands-on learning. In-person associate degrees offer the opportunity to gain knowledge and skills with hands-on learning experiences.
  • Networking opportunities. In an in-person program, you’ll be able to interact with other students from different backgrounds and with different interests. In the future, these connections could lead to professional opportunities.
  • Participate in student life. Students who attend classes on campus get full access to all the programs and events their university offers, such as support services, clubs, tutoring, and academic events.
  • Connecting with peers and faculty. Attending an in-person program will let you meet other students with similar interests, which can be helpful for making new friends or creating study groups. Additionally, you’ll have the opportunity to talk with teachers in person rather than through email.

What Types of Online Associate Degrees Can You Get in Social Media Marketing?

The three types of online social media marketing associate degrees are an Associate of Arts, an Associate of Science, or an Associate of Applied Science.

Associate of Arts and Associate of Science degrees are considered foundational degrees, and Associate of Applied Science degrees are designed to prepare graduates to enter a career in marketing immediately after graduation.

Is It Better to Get an Associate of Applied Science Degree or Associate of Science Degree in Social Media Marketing?

It is better to get an Associate of Applied Science degree in Social Media Marketing if you want to start looking for career opportunities in marketing as soon as possible. an Associate of Applied Science degree is a terminal degree, designed for those looking to join the job market after graduation.

If earning an associate degree is a step along the pathway to further education, such as a bachelor’s degree, then an Associate of Science degree is the better option. It is a transfer degree designed to provide an academic foundation for a future bachelor’s degree.

How Much Does a Social Media Marketing Associate Degree Cost?

The average annual cost of an associate degree is $3,621 , according to the National Center for Education Statistics (NCES). This includes the cost of tuition and other additional fees students have to pay. Associate degrees usually last two years, which means that the total cost of an associate degree totals a little over $7,000.

The cost of tuition for an online Associate Degree in Social Media Marketing depends on the cost per credit each institution sets. This means you can pay as little as $1,398 per semester in some schools, like Ventura College, or as much as $21,850 per semester at institutions like Point University.

How Long Does It Take to Get a Social Media Marketing Associate Degree Online?

It takes two years to get an online Associate Degree in Social Media Marketing. This is the average time to graduation for a typical associate degree, but in some cases, it can take more time to earn an Associate Degree in Social Media Marketing online.

In general, students need approximately 60 credits to get an online Associate Degree in Social Media Marketing. In the case of a full-time student, it would take 15 credits per semester to complete an associate degree program of this kind in two years.

Are Online Social Media Marketing Degrees Respected?

Yes, online social media marketing associate degrees are respected. According to NCES, 37 percent of universities now offer distance education courses . Because of this, hiring managers consider online degrees to be as credible as degrees earned through traditional on-campus education.

Is Social Media Marketing Hard to Learn Online?

It is not hard to learn social media marketing online. The basic elements of this career can easily be learned through a distance-learning program. And given that this is a career that thrives in a digital environment, learning how to apply everything you learn in real-life projects is something that doesn’t require an in-person learning environment.

Social Media Marketing Bootcamp vs Online Social Media Marketing Associate Degree: Which Is Better?

Online social media marketing associate degrees are the better option. While social media marketing bootcamps can teach you the fundamentals of social media marketing, an associate degree will help you gain a more in-depth knowledge of this field that will prove beneficial in your future career.

Top 5 Benefits of an Online Social Media Marketing Associate Degree

  • Financial aid. Associate degrees can be more expensive than bootcamps, but you can apply for scholarships or financial aid to help cover costs.
  • Program focus: Associate degrees tend to explore social media marketing in more depth than bootcamps. This will let you learn important aspects of the social media marketing discipline, such as business administration or sales strategies, that may be overlooked in shorter programs like bootcamps.
  • Career opportunities: Earning an associate degree will typically open a greater number of career opportunities than completing a bootcamp. Most companies will likely choose an associate degree holder over someone who only took a social media marketing bootcamp.
  • Networking opportunities. With an online Associate Degree in Social Media Marketing, you’ll be able to interact with other students who want to work in this field. The connections you make with your peers could lead to professional opportunities in the future.
  • Flexible scheduling. Online social media marketing associate degrees allow you to learn at any time and place. This flexibility will let you incorporate your studies into your daily life in a way that suits you best.

Top 5 Benefits of a Social Media Marketing Bootcamp

  • Fewer expenses. Tuition costs and additional fees make degree programs more expensive. Social media marketing bootcamps don’t have as many expenses and, because of their length, are cheaper.
  • Shorter time frame. Social media marketing bootcamps can last from a couple of days to several months. These programs are designed to teach you the basics or specific aspects of social media marketing in short periods of time.
  • Hands-on experience. Bootcamps try to focus on teaching important elements of social media marketing through hands-on experiences, such as projects and campaigns. This is a great way of building your portfolio while learning about social media marketing.
  • Small classes. Usually, social media marketing bootcamps take groups of only a few people. This is a great advantage because instructors can focus on each student’s needs throughout the course.
  • Career support. Bootcamps provide students with career services. This means you’ll not only learn the fundamentals of social media marketing but will also receive career coaching from industry professionals.

Why You Should Get a Social Media Marketing Associate Degree Online

You should get an Associate Degree in Social Media Marketing because it will give you the freedom and flexibility to take courses at your own pace without having to commute to campus every day. This flexibility will come in handy if you want to work while attending classes.

Online associate programs are also a great option if you are looking to gain a degree in social media marketing at a more affordable price. Tuition fees for online students tend to be cheaper. In addition, as an online student, you won’t have to pay for relocation or commuting expenses that come with attending classes in person.

What Courses Do You Take in an Online Associate Degree Program in Social Media Marketing?

In order to get an online Associate Degree in Social Media Marketing, students have to learn and understand fundamental marketing principles. That’s why most online social media marketing associate degree programs include college courses such as Marketing Principles, Social Media Marketing, Business Law, and Marketing Statistics.

Marketing Principles

In this course, students learn important marketing skills and concepts, such as target market selection, marketing analytics, marketing research, search engine optimization, and the importance of marketing from a business perspective. This course is often taken early in the program to ensure students have a strong foundation for later marketing classes.

Social Media Marketing

This course covers the fundamentals of social media marketing. Students will gain the skills needed to create a personal brand, use different social media tools, and learn how to execute digital marketing strategies on social media.

Business Law

This course is designed to teach students the legal aspects that business managers and owners should know. By taking this course, students will have a better understanding of the laws that affect important aspects of business management, such as hiring new personnel, creating contracts, and protecting their intellectual property.

Marketing Statistics

Social media marketing professionals have to work with data on a daily basis, so associate degree-seeking students need to learn how to interpret data in meaningful ways. With this course, students will learn how statistics can be used for identifying market trends and evaluating the success of marketing campaigns.

Communication

With this course, students will develop oral and written communication skills needed for working in social media marketing. They learn how to communicate their ideas through different platforms and how to create campaigns and messages that target specific audiences.

Continuing Education Paths for Online Social Media Marketing Associate Degree Graduates

After graduating, some social media associate degree holders decide to transfer into a bachelor’s degree program to continue learning about important aspects of this field. Another popular option is to pursue social media marketing certificates or bootcamps, where graduates can focus on more specific subjects or areas of social media marketing.

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What to Look For in the Best Social Media Marketing Associate Degree Programs

The important aspects to look for in the best social media marketing associate degree programs are the accreditation of the school or the program, the format, the employment outcomes for graduates, the quality of the student services, and the curricular content.

Accreditation

Accreditation ensures the academic quality of a university and its programs. It means that the school has proven that it has positive outcomes for students, such as high retention and graduation rates. In the case of an online Associate Degree in Social Media Marketing, you should make sure the school or the program is accredited by a reliable institution.

Format

Many colleges now offer hybrid and online associate degree programs. If you want to get a social media marketing associate degree online, you must make sure the program you’re applying to is completely online and not a hybrid program that will require you to take some courses on campus.

Employment Outcomes

Before applying for an online Associate Degree in Social Media Marketing, take the time to learn about the school’s employment outcomes. If the graduates of a school have a high employment rate, it means the school makes sure their students have the necessary skills and experience to land good social media marketing associate degree jobs.

Student Services

The student services department offers students a wide variety of services, such as career counseling, tutoring, and networking events, that enhance student well-being and provide opportunities for professional development. Because of this, it’s important to learn what types of services are available before applying to an online associate degree program.

Curricular Content

The curriculum of online Associate Degrees in Social Media Marketing incorporates core courses approved by the school. These courses include general education courses, courses focused on social media marketing, and, in some cases, electives. Checking the curricular content of an associate degree program will give you an idea of the skills and knowledge you’ll gain.

What Is the Most Affordable Online Social Media Marketing Associate Degree?

The most affordable online associate degree in social media marketing is Ventura College’s Social Media Marketing Associate in Science degree. Online students pay an enrollment fee of $46 per unit, which totals $690 at 15 units per semester. Other expenses include an optional $2 fee for student representation, a student center fee of $1 per unit (not to exceed $10 per year), and the costs of books and other materials.

Can I Get a Social Media Marketing Associate Degree Online for Free?

No, you cannot get a social media marketing associate degree online for free. But you can apply for scholarships, grants, and financial aid packages that can help you pay for your degree. If you want to learn social media marketing online for free, you can enroll in social media marketing MOOCs, such as Meta’s Introduction to Social Media Marketing course on the learning platform Coursera.

Salary and Job Outlook for Online Social Media Marketing Associate Degree Graduates

A woman uses her laptop to visit the social media platform Facebook Best Online Social Media Marketing Associate Degrees
Social media marketing is a growing field with a lot of job opportunities.

Getting a social media marketing associate degree will give you the skills and knowledge necessary to apply to a wide variety of jobs in the marketing industry. Professionals with an Associate Degree in Social Media Marketing can work in positions such as social media director, marketing manager, and sales manager.

How Hard Is It to Get a Job With a Social Media Marketing Associate Degree?

It is not very hard to get a job with a social media marketing associate degree. The demand for social media marketing professionals has grown significantly over the past years, as more and more companies have focused on launching marketing campaigns on social media. Moreover, this field is projected to grow 14 percent in the next decade , according to the US Bureau of Labor Statistics.

What’s the Average Online Social Media Marketing Associate Degree Salary?

The average salary for a professional with a social media marketing associate degree is $46,292, according to PayScale. This salary varies depending on the specific area of social media marketing that a professional focuses on. For example, professionals with marketing communications skills make $50,244 on average per year.

What Jobs Can You Get With an Online Social Media Marketing Associate Degree?

Some jobs you can get with an online social media marketing associate degree are digital media manager, search engine optimization specialist, social media marketing associate, and social media specialist. You can also become a social media manager with an Associate Degree in Social Media Marketing.

Social Media Marketing Degree Jobs

  • Digital media manager
  • Search engine optimization specialist
  • Social media manager
  • Social media marketing associate
  • Social media specialist

Potential Careers With an Online Social Media Marketing Degree

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How Much Money Can You Make With an Online Social Media Marketing Associate Degree?

On average, you can make between $63,920 and $133,380 per year with an online social media marketing degree. The gross income varies depending on professional experience and job title.

The field of marketing offers a lot of career opportunities for social media associate degree holders. Professionals with an Associate Degree in Social Media Marketing can land higher-level marketing positions, such as director positions in marketing management or sales management.

Highest-Paying Online Social Media Marketing Associate Degree Jobs and Salaries: Overview

Social Media Marketing Associate Degree Jobs Average Salary
Marketing manager $133,380
Sales manager $127,490
Social media director $75,463
Marketing and communications director $71,872
Market research analyst $63,920

Best Jobs for Online Social Media Marketing Associate Degree Grads

Some of the best online social media marketing associate degree jobs are marketing manager, sales manager, social media director, marketing and communications director, and market research analyst.

1

Marketing Manager

Average Salary: $133,380

A marketing manager’s main role consists of planning and evaluating the promotional campaigns of businesses. To do this, these professionals have to identify potential target markets for a business’s products. They work with different departments, such as sales, public relations, and product development.

2

Sales Manager

Average Salary: $127,490

Sales managers lead teams of salespeople. They are responsible for developing training programs for sales representatives, setting sales goals, and analyzing data in order to improve the company’s sales performance. Sales managers tend to use business-to-business (B2B) or business-to-consumer (B2C) marketing strategies to improve sales performance.

3

Social Media Director

Average Salary: $75,463

Social media directors are in charge of planning, implementing, and monitoring social media strategies. To do this, they need to identify their target market and create content that engages that particular audience. Because of the nature of their role, these professionals always keep a direct line of communication with customers through social media platforms.

4

Market Research Analyst

Average Salary: $63,920

Market research analysts play a crucial role in the marketing industry. Their main role is to evaluate market conditions in order to determine the potential sales of a product. In order to do this, these professionals evaluate trending keywords, social media mentions, and survey responses so they can understand consumers better.

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5

Advertising Sales Agents

Average Salary: $52,340

Advertising sales agents’ main responsibility is selling advertising spaces to businesses. These professionals have to contact potential clients, deliver sales presentations where they show clients their advertising services, and prepare marketing promotion plans, media kits, and contracts once clients decide to pay for their services.

Best Jobs According to Your Major

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Is an Online Social Media Marketing Associate Degree Worth It?

Yes, an online social media marketing associate degree is worth it. With an online Associate Degree in Social Media Marketing, you’ll learn the basic principles of marketing and social media management. These online programs guarantee a flexible, high-quality education without having to spend money on high tuition costs or on-campus living expenses.

Social media marketing associate degrees qualify you for a variety of high-paying career opportunities in the marketing industry, such as marketing manager, sales manager, social media director, marketing and communications director, and market research analyst.

Additional Reading About Social Media Marketing

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Online Social Media Marketing Associate Degree FAQ

How long do online social media marketing associate degree programs last?

An online Associate Degree in Social Media Marketing usually lasts two years. In general, associate degrees consist of 60 credits. A full-time student who takes 15 credits per semester can complete an online social media marketing associate degree program in two years.

How hard is it to get an online Associate Degree in Social Media Marketing?

It is not hard to get an Associate Degree in Social Media Marketing. You can get a social media marketing associate degree online by fulfilling the academic requirements. Most schools have a 60-credit requirement for graduating. This is achievable as long as you develop and maintain good study habits.

What can I do with a social media marketing associate degree?

With an Associate Degree in Social Media Marketing, you’ll be able to find a variety of entry-level positions in the marketing industry, such as marketing assistant and market research assistant. Moreover, experienced associate degree holders are able to land higher-level marketing positions like director of marketing research or marketing manager.

Is social media marketing a good career choice?

Yes, social media marketing is a good career choice. This is a fulfilling and challenging career with a lot of opportunities for growth. The demand for professionals with knowledge in social media marketing has grown a great deal in recent years and is expected to keep growing in the following years.

About us: Career Karma is a platform designed to help job seekers find, research, and connect with job training programs to advance their careers. Learn about the CK publication.

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Astrid Longi

About the author: Astrid is a writer whose experience includes many interdisciplinary projects, such as a weekly podcast that discusses new topics, including tech, from different perspectives. She holds a Bachelor’s Degree in Philosophy and a Certificate in Literary Translation from Cursiva and Penguin Random House Grupo Editorial.

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