You finished your coding bootcamp, and you’re ready to take your new programming talents to start a company and work for yourself. It’s a fabulous dream, but you’ll need to reach your customers to stay competitive. Knowing the most useful digital marketing types will help you get where you need to go. Having a solid digital marketing strategy is essential and is what separates good businesses from successful ones.
Never fear, though, because we’re here with a torch held aloft, ready to guide you through the fog of uncertainty to the shore of business success. We’ve put together the most useful digital marketing strategy types and are itching to share them with you. In this guide, you’ll get information on the digital marketing approaches that work best to grow your business and expand your client base. It’s a must-have approach for modern business development.
Search Engine Approaches
Your tech skills can get your business started, but your site will have to show up in your customers’ searches if you want to succeed. Much of modern digital marketing involves understanding how to snag the search engines’ attention and land a coveted spot at the top of a keyword search. If you can manipulate searches to improve your chances of being seen, your business will be competitive.
- Search engine optimization (SEO) is the primary means of targeting customers through their searches. SEO includes specific words and phrases in your website’s text so that folks who search for those phrases get linked to your page.
- Search engine marketing (SEM) is the other prong of search engine strategy. SEM covers the paid results that you see at the top of any search. It’s how Google and other search engines make their money, and it’s a great way to get your business noticed.
Use Email Marketing
When you start on remote tech work, you discover how valuable remote messaging is to modern companies. Emails are the lifeblood of communication, and a well-crafted message to your customers can be like gold. If you want your company to succeed and land the fat contracts, you’ll need to make sure that you have a dynamic and enthusiastic email marketing campaign.
If you want your email campaign to really knock it out of the park, you’ll want to target existing customers rather than leads you purchased. Existing customers are already informed and appreciate your products, and your campaign is much more likely to land with them. You can use email to notify your customers of changes to your company, new products they might like, or to promote loyalty.
That’s the whole ball o’ wax, compatriots. When you finish your tech training and are ready to start your new company, you need to have a coherent digital marketing strategy to succeed. Our guide is here to help and provides you with some key digital marketing types. With our help, your customer base will grow, and your company will thrive.