Now that you’ve finished your training, you’re ready to start your first tech job. If you opt to go off on your own and start your own tech business, you’ll need to give yourself every chance to succeed, and that means marketing. Having some solid digital marketing examples are just what you need to create your own strategy. When you know which digital marketing works and produces results, you can set your own business up for success.
We’re here to help you realize your dreams and get your digital marketing strategy in place. In this guide, you’ll get some examples of the most productive digital marketing strategies and learn how you can use them to craft your own digital marketing approach. Before long, your company will be thriving, and you’ll have a digital footprint the size of Sasquatch’s.
As a techie, you’ll have the chance to work with design, development, and production. Once your company produces the tech service, device, or application, though, you’ll need to get the word to your customers. Search engine optimization (SEO) is one of the most common forms of digital marketing you’ll see today. It’s a complicated strategy that often seems as much an art as a science, and it can make or break your company’s digital presence.
Good SEO includes keywords in web articles that search engines like Google catch and report. When you have a well-crafted SEO strategy, the results are invisible but ensure that your product pages land at the top of the search list. HubSpot’s product page is an example of top-notch SEO. It includes concise product descriptions, well-placed headers of different sizes, and good writing that includes keywords without appearing awkward. It’s just the sort of landing page you’d want for your company.
- Career Karma matches you with top tech bootcamps
- Get exclusive scholarships and prep courses
Social Media Marketing Example
Because you’re breathing air in 2019, you’re already aware of how vital social media is to business. Companies with strong social media presences are the ones who get attention and customers, and it’s incumbent on any company who wants to succeed to step up their social media engagement. For start-up tech businesses, social media marketing isn’t an option; it’s a must.
Good social media strategy combines key customer information with a breezy tone that doesn’t take itself too seriously. It’s tough to nail, but the businesses that get the formula right have an edge on other companies and a line to a younger and more affluent demographic. Lots of unlikely companies have mastered social media marketing. For instance, Moon Pie’s Twitter feed is a textbook case of primo social media advertising. It’s clever, funny, and perfect for promoting their products.
And that’s the story, y’all. When you want to get your tech company off the ground, you need to have a digital marketing strategy that can help you reach your customers. Our guide shows you digital marketing examples that you can use as inspiration to set up your own campaigns. Soon, you’ll be an SEO-writing, social media blitzing fool.
About us: Career Karma is a platform designed to help job seekers find, research, and connect with job training programs to advance their careers. Learn about the CK publication.