Do you ever wonder what makes people tick when it comes to purchasing things or interacting with different aspects of marketing? If so, you probably have the mind of a marketer.
Marketing professionals have their hands in many different aspects of the internet landscape and their qualifications allow them to tap into multiple occupations and career paths. Having certification in marketing can open doors for careers in social media management, advertising, and valuable user interface and user experience design.
Let’s explore which colleges, universities, and other educational institutions offer the best master’s degrees in marketing so you can get your journey to marketing success started.
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Best Schools to Earn Your Marketing Master’s Degree
Don’t think because you may not have a bachelor’s degree in marketing that you’re automatically excluded from earning a master’s marketing degree. There is a wide array of different programs, including those that welcome students with no prior knowledge in marketing.
These programs allow students with no prior background in marketing to take more classes to pad their degree and make sure they know everything there is to know about the field. Students with a bachelor’s degree in marketing can take advantage of a lighter class schedule because they won’t have to learn as much as their lesser experienced schoolmates.
With that caveat out of the way, let’s examine where students can choose to receive an impressive degree in marketing.
1. University of Southern California
The University of Southern California (USC) is an impressive school to learn design, cinema, and art. But that doesn’t necessarily mean that the other areas of study are slouches. On the contrary, USC’s hub of marketing, the USC Marshall School of Business, is one of the leading research institutions for marketing and business.
Students interested in marketing and other related fields learn at the USC Marshall School of Business, where they take part in an interview process with the director of the program to tailor their schedules in accordance with their marketing curriculum, as well as certain concentrations to make the most out of their learning experience.
The USC Marshall School of Business Marketing Master’s Deprogram offers core courses like Consumer Insights and Analysis, Marketing Management, Marketing Strategy, Internet Marketing, and Communication for Management. This program offers valuable insight into international marketing, allowing students to immerse themselves in scenarios and case studies to become a marketing professional.
2. Northwestern University
Northwestern University offers options for marketing master’s degrees. One is the IMC Full-Time master’s program, which deals with integrated marketing communications. This is offered through Northwestern University’s Medill School of Journalism, Media, and Integrated Marketing Communications.
Located in Evanston, Illinois, this university program takes about 15 months to complete, with students partaking in classes that illustrate the staples of marketing. Here, students learn to understand and execute marketing concepts like:
- Analysis of consumer data
- Messages and content, strategies and marketing in regard to brands
- Media channels and product management
Learners take core courses over five quarters of schooling, each dedicated to one main basic tenet of marketing: Core Foundations, Depth Foundations, Execution, Immersive Application, and Mastery, Leadership, and Decision Making. Eighteen grad-level courses are required for the major and broken down into 15 core courses, and five are elective classes.
3. Texas A&M University
The master of science degree in marketing program at Texas A&M is taught via its Mays Business School. If you worry about having minimum requirements for the major, don’t fret, as the school does not limit those applying. Of course, it is recommended that students have a decent GRE and GMAT scores and a recommendation letter, but they aren’t mandatory. There are also no prerequisites, so if you have a bachelor’s degree in something not related to marketing, you’re covered.
Completing a Texas A&M master of science degree in marketing takes a student 10 months to complete, with the brunt of the 36 credit hours taking place in fall and spring. Students start off with three credit hours during the summer, starting a boot camp in the major, taking classes like Data-driven Marketing, Research for Marketing Decisions, and Marketing Metrics and Accountability. These prime the student for a full fall semester, culminating in a capstone course during the spring.
Texas A&M has abundant resources for business partnerships and has students work intimately alongside professionals in the field, as well as exploring companies with their corporate mentor program and company-sponsored projects.
These practicums allow students to immerse themselves in the corporate marketing structure of companies like AT&T, Southwest Airlines, FedEx, Apple, General Motors, Honda, and Adidas from the inside. These experiences are fantastic additions to any resume and will impress hiring managers country-wide.
4. University of Massachusetts Lowell
This 45-credit long online degree program in business with a concentration in marketing submerges dedicated students in corporate marketing work. The University of Massachusetts Lowell (UML) offers the most welcoming prerequisites other than places like Texas A&M. UML accepts undergrad students, regardless of their major, with at least a B average. While you still need to have been a good student, this adds a lot of flexibility in applying.
Great news for those with a bachelor’s degree in marketing and business; the university waives 12 credit hours for a prior degree. This cuts a big chunk of time out of the degree for those who already have a firm grasp of the fundamentals of marketing.
This online program is fully accredited from the Association to Advance Collegiate Schools of Business.
5. Washington State University
Located in Pullman, Washington, Washington State University’s hybrid and online marketing master’s degree program concentrates on economics and business fundamentals more than others. This is a great pathway to a more robust career in marketing, as e-commerce and business operations are the building blocks to a successful marketing career.
This is a small, intimate major, with only a few full-time instructors and only a handful of students at a time. So, you can receive the one-on-one time you need during as you attend the program. It takes about two years to complete the Business Administration with a concentration in Marketing degree.
Washington State University doubles down on business law and international interest, giving students the opportunity to experience these concepts firsthand by granting valuable trips to China and South Korea.
This fully accredited program consistently ranks as one of the better online programs available for aspiring marketing professionals. After these valuable experiences in different countries and wrapping up the degree program, students join the next step in the process: the Doctor of Philosophy in Business Administration with a concentration in Marketing.
Washington State University’s program is recognized by the U.S. News and World Report as being in the top 5% ‘Best Online MBA Programs,’ and #13 in the ‘Best Online MBA Programs for Veterans.’
Where to Use Your Marketing Master’s Degrees
Luckily, the job field is absolutely ripe for those with these impressive credentials. According to the Bureau of Labor Statistics, the general field of advertising, promotions, and marketing managers is expected to experience an 8% growth over the next 10 years, sporting an impressive salary of $135,900 per year.
A bachelor’s degree is required for a successful career in any of these similar career paths, but having a master’s automatically gives you a valuable leg up over the competition. While marketing master’s degrees are no walk in the park to obtain, they undoubtedly pay off in the long run.
Additionally, these positions will more or less always be in high demand, as the growth of the Internet, as well as the necessity for them for any business, from a mom and pop shop to a Fortune 500 company, is absolutely essential. So don’t worry that this field will dry up in a few years!
Location wise, the states who pay these positions the most are:
- New York
- New Jersey
All of these states pay their marketers at least $170,000, with New York paying the highest amount, handing out a salary of $186,350 to experienced employees.
If you have trouble deciding where to find a solid position, a good rule of thumb is that many employers in the bigger cities pay their marketing employees a significant amount compared to more rural locations.
With that in mind, it should come as little surprise that one of the best metro areas for this field is the San Jose-Sunnyvale-Santa Clara, California. This is a hotbed of technology and advertising and is just a stone’s throw away from San Francisco and is in close proximity to Silicon Valley and companies like Google and Facebook.
The Most Famous and High-Paying Corporations for Marketing Master’s Degrees
Along with the average company needing the expertise of a marketing master, there is a wide array of corporate powerhouses, pulling in billions of dollars per year in marketing revenues.
Some of the biggest marketing companies in the world that may catch your fancy are:
- Accenture Interactive
- IBM iX
- Deloitte Digital
- TBWA Worldwide
- Young & Rubicam
A Final Word on Marketing Master’s Degrees
With these fantastic marketing degrees, students can complete robust and tested curriculums to understand commerce and consumer behavior in the world around them. This marketing degree is an investment that will become even more useful as time and technology development progress.
Through a comprehensive program and school search, prospective marketing students can tailor their master’s program at any number of these institutions.
If you fall into the category of part-time or full-time students, completing this degree won’t be easy. However, it pays off in spades if you put in the hard work, and will shed light on the way that we as a society interact with products online and off.
After graduation, expect to land a mostly objectively highly paid position at any number of companies who need assistance from a marketing expert. This is one of those degrees that just keeps on giving. If you find yourself in possession of one of these marketing master’s degrees, you can be working at a famous corporation or company in no time, with all of the impressive benefits that come with it.
About us: Career Karma is a platform designed to help job seekers find, research, and connect with job training programs to advance their careers. Learn about the CK publication.