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Best Online Marketing Analytics Bachelor’s Degree Programs, Jobs, and Salaries

David Munyaka - May 17, 2022


If you’re looking for the best online marketing analytics bachelor’s degrees, you’ll find many of them offered by universities across America. Getting an online Bachelor’s Degree in Marketing Analytics is a great way to gain an advantage over other professionals in this highly competitive field.

In this article, we’ll look at the best online bachelor’s degrees in marketing analytics so that you can make the ideal program choice. We’ll also go over some of the best marketing analytics bachelor’s degree jobs worth considering after graduation.

Where Can I Get a Marketing Analytics Bachelor’s Degree Online?

Some of the best universities and colleges to get an online marketing analytics bachelor’s degree include Arizona State University, Drexel University, Indiana State University, University of Maryland Global Campus (UMGC), and Oregon State University.

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What Schools Offer the Best Marketing Analytics Bachelor’s Degrees?

  • Arizona State University
  • Indiana State University
  • University of Maryland Global Campus (UMGC)
  • Oregon State University
  • Liberty University

What Are the Admission Requirements for an Online Marketing Analytics Bachelor’s Degree?

The admission requirements for an online marketing analytics bachelor’s degree include completing an accredited high school curriculum, ACT/SAT scores, and providing high school transcripts, letters of recommendation, and personal statements or essays.

Grade point average (GPA) scores might vary from university to university, but most institutions offering this program require students to have a minimum GPA of 2.0 and 2.75. ACT/SAT scores are optional for most universities.

Online Marketing Analytics Bachelor’s Degree Admission Requirements

  • Completion of a high school curriculum from an accredited institution
  • Provision of high school transcripts
  • Paying the application fee
  • Documentation including personal statements or application essays, and letters of recommendation from counselors or teachers.

How to Get a Marketing Analytics Bachelor’s Degree Online

You can get a marketing analytics bachelor’s degree online by meeting or satisfying all of the degree requirements. These requirements vary with each university. However, most universities require students to fulfill all course requirements for a 120-credit program.

Marketing Analytics Degree Requirements

  • General Education or foundational skills requirements (39 to 42 credit hours)
  • Major foundational courses (0 to 9 credit hours)
  • Major or core courses (42 hours)
  • Free electives (15 to 27 hours)
  • 2.0 overall grade point average
  • Minimum grade of C required for all upper-level courses in the major

Best Online Marketing Analytics Bachelor’s Degree Programs and Schools: Overview

School Program Accreditation
Arizona State University (ASU Online) Online Bachelor of Science in Marketing Higher Learning Commission
Drexel University Bachelor of Science in Business Administration – Marketing and Business Administration The Middle States Commission on Higher Education.
Florida Atlantic University College of Business Online Bachelor of Business Administration AACSB International (The Association to Advance Collegiate Schools of Business)
Indiana State Online Bachelor of Science in Marketing Higher Learning Commission
Liberty University Online Bachelor of Science in Marketing Analytics The Southern Association of Colleges and Schools Commission on Colleges
Nebraska Wesleyan University Bachelor of Arts or Bachelor of Science in Digital Marketing Higher Learning Institution
Oregon State University Bachelor of Science in Business Administration – Marketing Focus The Northwest Commission on Colleges and Universities (NWCCU)
Southern New Hampshire University Bachelor of Science Digital Marketing Degree Online The New England Commission of Higher Education
University of Maryland Global Campus (UMGC) Bachelor of Science Marketing The Middle States Commission on Higher Education
University of Texas Permian Basin Online Bachelor of Business Administration in Marketing The Commission on Colleges of the Southern Association of Colleges and Schools

Best Schools for Marketing Analytics: Top Online Marketing Analytics Bachelor’s Degree Programs

The following section will cover some of the best online marketing analytics bachelor’s degrees and the top schools that offer these undergraduate degree programs. We’ll also dive deeper into the online Bachelor’s Degree in Marketing Analytics program details and cover important topics such as tuition, admission requirements, and how to apply to these schools.

1

Arizona State University (ASU Online)

Scottsdale, Arizona

Arizona State University (ASU) is a public institution founded in 1885. ASU offers more than 400 undergraduate programs and 590 graduate degree programs. With a student enrollment of approximately 135,729 students across its campuses, ASU is undeniably one of the largest public institutions in America.

Online Bachelor of Science in Marketing

This 120-credit program helps students build a wide range of technical and soft skills profitable in market analysis, marketing strategies, pricing, and product and service development. With this degree, you can become a business professor, market research analyst, marketing manager, and sales manager.

Online Bachelor of Science in Marketing Overview

  • Accreditation: Higher Learning Commission
  • Tuition: $561 - $661 per credit hour
  • Required Credits: 120 credits
  • Program Length: 8 semesters at 15 credits per semester
  • Learning Format: 100% online
  • NCES School Graduation Rate: 24%

Online Bachelor of Science in Marketing Admission Requirements

  • GPA: High School GPA of 3.4
  • Standardized Tests: A SAT Reasoning score of 1230, An ACT composite score of 25
  • Application Fee: $70
  • Minimum Education: High school diploma
  • Other Requirements: High school transcripts

Applying to Arizona State University (ASU Online)

  1. Head over to ASU Online’s official page for this program
  2. Press the Apply Now button
  3. Start the application process by creating an account
  4. Follow the steps to complete your application
  5. Pay the application fee
  6. Submit your official transcripts and other necessary documents
  7. Check your application status

2

Drexel University

Philadelphia, Pennsylvania

Drexel University is a private institution that offers more than 80 majors and minors to prospective students and its 14,522 enrolled students. Founded in 1891, Drexel University is one of the oldest institutions in Pennsylvania.

Bachelor of Science in Business Administration - Marketing and Business Administration

This online marketing degree offers career paths in fields such as customer analytics and market research. Some courses you’ll study include market insights, consumer behavior strategy, and consumer behavior.

Bachelor of Science in Business Administration - Marketing and Business Administration Overview

  • Accreditation: The Middle States Commission on Higher Education
  • Tuition: $452 per credit
  • Required Credits: 180 credits
  • Program Length: 12 semesters at 15 credits per semester
  • Learning Format: 100% online
  • NCES School Graduation Rate: 71%

Bachelor of Science in Business Administration - Marketing and Business Administration Admission Requirements

  • GPA: Not specified
  • Standardized Tests: SAT or ACT (optional)
  • Application Fee: $50
  • Minimum Education: High school diploma/GED
  • Other Requirements: High school transcripts, application essay, letters of recommendation

Applying to Drexel University

  1. Confirm the admission requirements and application deadlines
  2. Complete your application online through the Common Application or the Coalition Application
  3. Submit supplemental documents, including high school transcripts and application essays
  4. Check your application status via the Discover Drexel Portal

3

Florida Atlantic University

Boca Raton, Florida

Florida Atlantic University (FAU) is a public institution established in 1961. This academic institution offers over 170 degree programs to over 30,000 students. FAU is home to nationally-ranked degree programs in nursing, business, computer science, and online education.

Online Bachelor of Business Administration

This 120-credit program features courses that give you the necessary skills to work in various occupations, including marketing manager, brand manager, and public relations manager. You'll study marketing analytics courses on consumer behavior, marketing strategies, marketing research, and information systems.

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Online Bachelor of Business Administration Overview

  • Accreditation: AACSB International
  • Tuition: $203 per credit hour (in state); $722 per credit hour (out of state)
  • Required Credits: 120 credits
  • Program Length: 8 semesters at 15 credits per semester
  • Learning Format: 100% online
  • NCES School Graduation Rate: 56%

Online Bachelor of Business Administration Admission Requirements

  • GPA: 2.5 minimum
  • Standardized Tests: ACT and SAT scores are optional
  • Application Fee: $30
  • Minimum Education: High school diploma
  • Other Requirements: Self-reported Student Academic Record (SSAR)

Applying to Florida Atlantic University

  1. Apply through the Common Application or the FAU Online Application portal
  2. Pay the $30 application fee
  3. Create and submit your SARR scores
  4. Complete your Free Application for Federal Student Aid (FAFSA)
  5. Check your application status

4

Indiana State Online

Terre Haute, Indiana

Indiana State University (ISU) is a public institution that offers more than 100 majors and 70 online programs to over 8,000 students. ISU is known for its academic and research opportunities, especially in business, management, social sciences, and engineering.

Bachelor of Science in Online Marketing

Consider this program if you're interested in advertising, promotions, research, and creative fields. You'll gain a wide range of skills that will prepare you for entry-level positions in advertising, digital marketing, marketing research, franchise management, and international marketing. Some marketing analytics courses include marketing research, buyer behavior, product, and pricing strategy.

Bachelor of Science in Online Marketing Overview

  • Accreditation: Higher Learning Commission
  • Tuition: $337 per credit hour (in state); $727 per credit hour (out of state)
  • Required Credits: 120 credits
  • Program Length: 8 semesters at 15 credits per semester
  • Learning Format: 100% online
  • NCES School Graduation Rate: 41%

Bachelor of Science in Online Marketing Admission Requirements

  • GPA: Completion of the Indiana Core 40 high school curriculum with a grade point (GPA) of 2.5 on a 4.0 scale.
  • Standardized Tests: Must have passed both mathematics and English sections of ISTEP, SAT, and ACT are optional
  • Application Fee: $25
  • Minimum Education: High school diploma
  • Other Requirements: None

Applying to Indiana State Online

  1. Head over to ISU’s Bachelor of Science in Marketing page and click the Apply Now button
  2. Create an account with ISU
  3. Follow the instructions to complete your application
  4. Attach the necessary documentation
  5. Pay the application fee

5

Liberty University Online

Lynchburg, Virginia

Liberty University is a private academic institution offering over 700 unique programs of study, including 450 online programs. Founded in 1971, Liberty University is one of the largest academic institutions in Virginia as it has over 100,000 enrolled students.

Bachelor of Science in Marketing Analytics

This program provides students with proficiency in marketing analytics. Courses you’ll be covering include marketing research, consumer behavior, digital marketing analytics, applied marketing analytics, and organizational ethics.

Bachelor of Science in Marketing Analytics Overview

  • Accreditation: The Southern Association of Colleges and Schools Commission on Colleges
  • Tuition: $390 per credit hour
  • Required Credits: 120 credits
  • Program Length: 8 semesters at 15 credits per semester
  • Learning Format: 100% online
  • NCES School Graduation Rate: 54%

Bachelor of Science in Marketing Analytics Admission Requirements

  • GPA: 2.0 minimum cumulative GPA
  • Standardized Tests: ACT, SAT, CLT scores (optional)
  • Application Fee: $50
  • Minimum Education: High school diploma
  • Other Requirements: Official high school transcripts, personal essay

Applying to Liberty University Online

  1. Find the application portal on Liberty University's official page for this program
  2. Pay the $50 application fee
  3. Submit the required documents, including high school transcripts and a personal essay
  4. Apply for financial aid
  5. Complete your financial check-in

6

Nebraska Wesleyan University

Lincoln, Nebraska

Nebraska Wesleyan University (NWU) is known for its liberal arts offerings. Founded in 1887, NWU enrolls approximately 2,100 students from multiple states and countries. There are over 106 majors, minors, and professional programs offered at NWU.

Bachelor of Arts or Bachelor of Science in Digital Marketing

NWU offers this interdisciplinary program designed to prepare you for a wide range of careers in marketing. Marketing analytics courses in this program include digital marketing analytics, consumer behavior, financial management, and promotional strategy

Bachelor of Arts or Bachelor of Science in Digital Marketing Overview

  • Accreditation: The Higher Learning Institution
  • Tuition: $424 per credit hour
  • Required Credits: 57 hours
  • Program Length: Contact admissions
  • Learning Format: 100% online
  • NCES School Graduation Rate: 63%

Bachelor of Arts or Bachelor of Science in Digital Marketing Admission Requirements

  • GPA: 3.0 minimum cumulative GPA
  • Standardized Tests: Score 20 or higher on the ACT (optional), or score a total of 1040 or higher on the SAT Critical Reading and Math sections (optional)
  • Application Fee: $45
  • Minimum Education: High school diploma or GED
  • Other Requirements: Unofficial transcripts

Applying to Nebraska Wesleyan University

  1. Visit Nebraska Wesleyan University’s official page for this degree program to apply
  2. Create an account
  3. Follow the steps to complete your application
  4. Complete your scholarship application by submitting a scholarship statement (essay)
  5. Complete a FAFSA application
  6. Register for new student enrollment

7

Oregon State University

Corvallis, Oregon

Oregon State University (OSU) is one of Oregon’s largest academic and research institutions. Founded in 1868, OSU enrolls 28,886 students including 3,884 international students. This accredited institution offers over 200 bachelor’s degrees and over 80 graduate degrees.

Bachelor of Science in Business Administration - Marketing Focus

We’ve included this degree program because it offers a digital marketing analytics major. This program equips students with the skills to apply sophisticated methods to analyze big data. It also helps students find solutions to marketing problems involving consumer analysis and consumer segmentation.

Bachelor of Science in Business Administration - Marketing Focus Overview

  • Accreditation: The Northwest Commission on Colleges and Universities (NWCCU)
  • Tuition: $354/credit
  • Required Credits: 180 credit hours
  • Program Length: 12 semesters at 15 credits per semester
  • Learning Format: 100% online, or on-campus
  • NCES School Graduation Rate: 69%

Bachelor of Science in Business Administration - Marketing Focus Admission Requirements

  • GPA: Cumulative grade point average of 3.0
  • Standardized Tests: ACT or SAT (optional)
  • Application Fee: $65
  • Minimum Education: High school diploma
  • Other Requirements: None

Applying to Oregon State University

  1. Fill out your online application on the school’s program page on their official website
  2. Pay the $65 application fee
  3. Submit unofficial high school transcripts

8

Southern New Hampshire University

Manchester, New Hampshire

Founded in 1932, Southern New Hampshire University (SNHU) is an academic institution that has established itself as one of the largest online schools in the world with over 135,00 enrolled students.

Bachelor of Science Digital Marketing Degree Online

This program equips online students with the tools necessary to specialize in marketing campaigns while evaluating metrics that lead to strong results. You’ll learn a wide range of marketing topics, including marketing analytics covered in courses such as marketing research.

The course also includes consumer behavior, strategic brand management, and marketing communication. Students will also work on capstone projects in strategic marketing planning to satisfy course requirements.

Bachelor of Science Digital Marketing Degree Online Overview

  • Accreditation: The New England Commission of Higher Education
  • Tuition: $320/credit
  • Required Credits: 120 credits
  • Program Length: 8 semesters at 15 credits per semester
  • Learning Format: 100% online
  • NCES School Graduation Rate: 37%

Bachelor of Science Digital Marketing Degree Online Admission Requirements

  • GPA: 2.75 minimum
  • Standardized Tests: ACT or SAT
  • Application Fee: None
  • Minimum Education: High school diploma
  • Other Requirements: High school transcripts

Applying to Southern New Hampshire University

  1. Visit SNHU’s admissions page on its official website and follow the instructions
  2. A representative will talk you through the process
  3. Attach your official high school transcripts and any other required documentation
  4. Complete your application

9

University of Maryland Global Campus

Adelphi, Maryland

According to its official page, the University of Maryland Global Campus (UMGC) enrolled more students worldwide than any other four-year degree-granting public university. The number of students enrolled in this institution's online programs is a true testament to UMGC’s excellent online offerings.

Bachelor of Science Marketing

This degree program equips students with a wide range of skills in marketing. Some courses in marketing analytics covered in this program include consumer behavior, strategic marketing management, and marketing research.

Bachelor of Science Marketing Overview

  • Accreditation: The Middle States Commission on Higher Education
  • Tuition: $312/credit (in state); $499/credit (out of state)
  • Required Credits: 120 credits
  • Program Length: 8 semesters at 15 credits per semester
  • Learning Format: 100% online
  • NCES School Graduation Rate: 18%

Bachelor of Science Marketing Admission Requirements

  • GPA: Not specified
  • Standardized Tests: Not required
  • Application Fee: $50
  • Minimum Education: High school diploma/ GED or an associates degree
  • Other Requirements: High school transcripts

Applying to University of Maryland Global Campus (UMGC)

  1. Visit UMGC’s Bachelor of Science Marketing official web page to apply
  2. Follow the steps to complete application
  3. Submit transcripts
  4. Pay application fee
  5. Submit application

10

University of Texas Permian Basin

Odessa, Texas

The University of Texas Permian Basin (UT) is a higher education institution that offers over 50 undergraduate and graduate degrees in a wide range of fields. According to the school’s fact sheet, the University of Texas Permian Basin ranks seventh among the most affordable colleges in Texas.

Online Bachelor of Business Administration in Marketing

This program gives you the skills to lead a given organization's marketing campaigns successfully. Some marketing analytics courses include consumer behavior, marketing research, and marketing management.

Online Bachelor of Business Administration in Marketing Overview

  • Accreditation: The Commission on Colleges of the Southern Association of Colleges and Schools
  • Tuition: $219 per credit hour (in state); $627 per credit (out of state)
  • Required Credits: 120 credits
  • Program Length: 8 semesters at 15 credits per semester
  • Learning Format: 100% online
  • NCES School Graduation Rate: 41%

Online Bachelor of Business Administration in Marketing Admission Requirements

  • GPA: Not specified
  • Standardized Tests: SAT, ACT, or other standardized test results
  • Application Fee: $40
  • Minimum Education: High school diploma/GED
  • Other Requirements: Essay submitted as part of the application, official high school transcript from an accredited school

Applying to University of Texas Permian Basin

  1. Visit ApplyTexas.org
  2. Create an account and follow the steps to complete your application
  3. Submit your official high school transcripts and other documents, including essays and letters of recommendation
  4. Pay the application fee and submit your application

What Is an Online Marketing Analytics Bachelor’s Degree?

An online marketing analytics bachelor’s degree is a four-year online program that provides students with a wide variety of skills in relevant business and marketing programs such as data warehousing, web analytics, social media analytics, and marketing analytics.

This program allows students to combine their interests in marketing with data and analytics. The coursework combines statistical analysis with technology to help influence successful marketing campaigns.

Online vs In-Person Marketing Analytics Degrees

The major difference between online and in-person marketing analytics is the delivery of programs. Online marketing analytics degrees allow students to learn from anywhere as the coursework is usually available online.

In-person marketing analytics degrees have classes delivered on campus grounds meaning you have to be physically present. Below are the top benefits of an online Bachelor’s Degree in Marketing Analytics compared to in-person degree programs.

Top 5 Benefits of an Online Bachelor’s Degree in Marketing Analytics

  • You can learn remotely. The main benefit of enrolling in an online marketing analytics degree is that you can learn anywhere as the coursework is available online. All you need is a computer and an Internet connection.
  • Flexible learning schedules. Online learning programs typically offer students the chance to study at their own pace. As a result, this enhances the education experience as students tailor programs to their learning capabilities.
  • Effective curriculum. Multiple studies have shown that online programs are as effective as in-person programs. This means that you won’t have to worry about the quality of the curriculum or education.
  • Cheaper than in-person programs. Most online programs tend to be cheaper than in-person programs because you don’t have to worry about transportation costs and campus meals.
  • Ideal for working professionals. Online programs are ideal for professionals with full-time jobs as they can still enroll in degree programs without worrying about compromising their careers.

Top 5 Benefits of an In-Person Bachelor’s Degree in Marketing Analytics

  • Access to school facilities and resources. In-person marketing analytics programs allow students access to school facilities including libraries. These facilities enhance the quality of education.
  • Numerous networking opportunities. You’ll meet many more people on campus than in an online class. This gives you the chance to expand your network with your peers.
  • Face-to-face time with your instructors. One convenient benefit of enrolling in an in-person program is having access to your instructors or lecturers. If you have an issue or a query you’d like to discuss, you can resolve it better in person than online.
  • Support from other students. Support from your friends can enhance the overall learning experience as you can get plenty of help with your coursework and preparation for exams and projects.
  • Hands-on learning . Students learn in different ways. Some respond better to visual learning methods, while some prefer detailed notes. If you learn better through a direct hands-on approach, enrolling in an in-person program would be in your best interest.

What Types of Online Bachelor’s Degrees Can You Get in Marketing Analytics?

You can get a Bachelor of Arts (BA) degree or a Bachelor of Science (BS) degree in Marketing Analytics. These two types of degrees differ in coursework and career paths. The bachelor’s degree you choose will depend on the career you wish to pursue and the skills you want.

Is It Better to Get a Bachelor of Arts Degree or a Bachelor of Science in Marketing Analytics?

It is better to get a Bachelor of Science degree if you want to work in the technical field of marketing analytics as the coursework features math, data mining, data analytics, database management, and accounting.

However, if you wish to work in the management field of marketing analytics, you should consider the Bachelor of Arts option. The coursework for this type of degree focuses on social sciences and humanities with courses in consumer behavior and project management.

How Much Does a Marketing Analytics Bachelor’s Degree Cost?

A marketing analytics bachelor’s degree costs $16,647 , according to the National Center for Education Statistics. The average tuition fee across both public and private academic institutions for undergraduate programs like this is approximately $16,647 per academic year. Expect tuition costs for this program to range anywhere from $250 to $450 per credit.

How Long Does It Take to Get a Marketing Analytics Bachelor’s Degree Online?

It takes about three and a half to four years to get an online marketing analytics bachelor’s degree. Online programs tend to be accelerated, which means that full-time online students could complete this program in a shorter period compared to the traditional school environment. However, part-time students might take slightly longer to complete this program.

Are Online Marketing Analytics Degrees Respected?

Yes, online marketing analytics degrees are respected. Companies of all sizes across all industries hire online marketing analytics graduates to work in their marketing and business development departments and find their skills to be comparable to those who earn their degrees in an on-campus program.

Is Marketing Analytics Hard to Learn Online?

No, marketing analytics is not hard to learn online. Although it might have a few technical topics that might require extra attention, it is a reasonably straightforward course. Most courses in a marketing analytics degree are reasonably easy to learn online.

Marketing Analytics Bootcamp vs Online Marketing Analytics Bachelor’s Degree: Which Is Better?

An online marketing analytics degree is a better option as most employers prefer hiring professionals with a bachelor’s degree in this field. According to the US Bureau of Labor Statistics (BLS), the typical entry-level education for professionals in this field is a bachelor’s degree.

However, bootcamps are highly commendable, and they have their own benefits. Below is a comparison of the benefits between an online marketing analytics bachelor’s degree and the benefits of attending a bootcamp.

Top 5 Benefits of an Online Marketing Analytics Bachelor’s Degree

  • Provides a wide variety of hard skills. An online bachelor’s degree will equip you with a wide variety of skills that will enable you to pursue several career paths within this field.
  • Employers prefer bachelor’s degrees. Most employers across the United States prefer hiring candidates with university credentials. This means that you have a better chance of getting a job if you have a bachelor’s degree.
  • Online marketing degrees are respected. The public perceives universities and colleges offering marketing analytics programs as a prestigious form of higher education.
  • Support from a faculty of experts. Online marketing analytics degrees offer support from professors and other industry experts. This improves the quality of education and the overall learning experience.
  • Networking opportunities. Universities offer excellent networking opportunities compared to education programs from other institutions.

Top 5 Benefits of a Marketing Analytics Bootcamp

  • Gain a specific set of marketing analytics skills. Coding bootcamps offering programs in marketing analytics will equip you with specific skills that will make you eligible for some jobs in the field quickly.
  • Bootcamp programs last for a few months. Unlike degree programs, bootcamps take a shorter period to complete, usually a few months. They can range anywhere from three to six months for full-time students.
  • Cheaper than most university programs. Coding bootcamps are significantly cheaper than programs offered by universities and colleges. This makes an ideal alternative to college education, especially for those on a budget.
  • Bootcamps offer career services. Career services include resume preparation, interview negotiation, and salary negotiation. Some bootcamps also include job placement as part of their career services.
  • Bootcamps offer flexible but rigorous programs. Bootcamps are known for allowing students to tailor their learning schedules. This means that you can study at your own pace.

Why You Should Get a Marketing Analytics Bachelor’s Degree Online

You should get a marketing analytics bachelor’s degree online if you aspire to join the job market and work for a given organization. Most employers and clients in marketing analytics prefer working with marketing professionals with degree credentials. Consider an online course if you are a working professional and need to add to your skillset without compromising your job.

What Courses Do You Take in an Online Bachelor’s Degree Program in Marketing Analytics?

You should take several general education courses, core courses, electives, and communication courses to satisfy the degree requirements of an online Bachelor’s Degree in Marketing Analytics program. Below is a brief guide to courses you will take during an online marketing analytics bachelor’s degree.

Marketing Research

In this course, you’ll learn about quantitative and qualitative marketing research methods. You’ll learn to identify and apply the necessary research methods to support fact-based decision-making. You’ll also learn how to design qualitative questions and techniques while providing solutions to real-world case studies and projects.

Consumer Behavior

A course in consumer behavior will build your knowledge of customer consumption, acquisition, and the overall behavior of the individual consumer. You’ll also learn the role of government and businesses in buyer behavior.

Digital Marketing Analytics

Digital marketing analytics will help you leverage the appropriate tools used in digital marketing analysis. You’ll have the tools to dive into search engine optimization (SEO), web analytics, online testing, and paid search strategies by the end of this program.

Applied Marketing Analysis

This course examines the principles used in designing, applying, and analyzing market research. Upon course completion, you’ll be ready to assess the environmental conditions that affect marketing research, interpret research findings for decision-makers and develop a market research plan for a given marketing campaign.

Principles of Marketing

The principles of marketing course places a strong emphasis on the principles, marketing strategy, and policies of marketing and how they are used to identify and satisfy the needs of consumers. By the end of this program, you’ll have learned how the various marketing environmental forces affect strategies and long-term sustainability and success.

Continuing Education Paths for Online Marketing Analytics Bachelor’s Degree Graduates

An ideal continuing education path for an online marketing analytics bachelor’s degree is through a related graduate program. Earning a master’s degree in this field opens doors for you to work in a wide range of managerial positions. Fortunately, many highly-rated academic institutions offer online master’s degrees in marketing analytics.

However, if that is not an option, you should consider earning certifications and certificates as they also play a massive role in landing better jobs and negotiating better salaries. For instance, Cornell University offers a short marketing analytics certificate program delivered completely online.

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What to Look For in the Best Marketing Analytics Bachelor’s Degree Programs

Factors to look for in the best marketing analytics bachelor’s degree programs include the course curriculum, program flexibility, and cost. Below is a brief explanation of the factors you should consider when looking for the best marketing analytics degree program to make informed decisions in your school search.

Course Curriculum

The curriculum should satisfy degree requirements for a marketing student to graduate. However, it’s possible to meet degree requirements and fail to get a good education. For this reason, be sure to research the degree’s curriculum to determine general education courses and specialized education for a major.

Program Flexibility

It’s essential to look at program flexibility, especially when dealing with an online program. If you are a working professional, find a degree program with extended flexibility to ensure your professional life isn’t compromised. This will enable you to study at your own pace while still attending to your professional responsibilities.

Program Offerings

When looking at online degree programs, you should analyze the program offerings. Determine what the degree program offers in addition to coursework. Some programs provide unlimited support from faculty members, while others offer comprehensive career services. Find one that matches your needs to enhance the overall learning experience.

Cost

Cost is perhaps one of the most important factors to look at when choosing between online degree programs. Match the program offerings with the program’s cost to determine whether it is a good fit for you.

Accreditation

Employers prefer hiring professionals with degree credentials from accredited institutions. Be sure to look up the accreditation of the school or program before enrolling.

What Is the Most Affordable Online Marketing Analytics Bachelor’s Degree?

The most affordable online marketing analytics degree is Florida Atlantic University’s Online Bachelor of Business Administration in Marketing. This program costs $4,879 per academic year for in-state students at the time of writing. Another affordable option is the University of Maryland Global Campus’ Bachelor of Science in Marketing at $7,704 per year.

Can I Get a Marketing Analytics Bachelor’s Degree Online for Free?

No, you can’t get a marketing analytics degree for free. However, there are some free marketing analytics online courses from platforms like YouTube, Coursera , and Alison.

Salary and Job Outlook for Online Marketing Analytics Bachelor’s Degree Graduates

A marketing professional gestures with his hands while speaking and discussing market research displayed on a laptop
An online marketing analytics bachelor’s degree prepares you for a wide range of high-paying careers

An online marketing analytics bachelor’s degree prepares you for a wide range of careers in different economic sectors. If your chosen career path includes a marketing major, studying an online marketing program will give you the technical skills you need for future job prospects.

An online Bachelor’s in Marketing Analytics will set up your future career goals with skills to become marketing analysts, public relations specialists, and an expert in business communication.

The best online marketing analytics bachelor’s degrees will allow you to have a flexible schedule while learning the latest marketing concepts and gaining professional experience in customer engagement. Below are some of the best high-paying jobs to look forward to after graduation.

How Hard Is It to Get a Job With a Marketing Analytics Bachelor’s Degree?

It is not hard to get a job with a marketing analytics bachelor’s degree as this is the minimum education required to work in entry-level positions in this field. However, this is a very competitive field with many professionals competing for a few positions. You’ll need to have other academic credentials to gain a competitive advantage over other professionals.

What’s the Average Online Marketing Analytics Bachelor’s Degree Salary?

The average salary for an online marketing analytics bachelor’s degree graduate is $66,000 per year. A marketing manager’s annual salary ranges between $47,000 and $98,000, while a marketing director can earn up to $148,000 per year.

What Jobs Can You Get With an Online Marketing Analytics Bachelor’s Degree?

Jobs you can get with an online marketing analytics bachelor’s degree include search marketing strategists, pricing analysts, market research analysts, and advertising/marketing/promotions managers. An online marketing degree program will give marketing graduates hands-on experience with various career options in the marketing field.

Marketing Analytics Degree Jobs

  • Advertising, Marketing, or Promotions Manager
  • Operations Research Analyst
  • Search Marketing Strategists
  • Market Research Analyst
  • Pricing Analytics

Potential Careers With an Online Marketing Analytics Degree

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How Much Money Can You Make With an Online Marketing Analytics Bachelor’s Degree?

You can make between $59,000 and $133,000 with an online marketing analytics bachelor’s degree. The amount of money you can make with this certificate depends on the industry, geographical location, and experience. Managers tend to earn more than other professionals in this field.

Highest-Paying Online Marketing Analytics Bachelor’s Degree Jobs and Salaries: Overview

Marketing Analytics Bachelor’s Degree Jobs Average Salary
Advertising, Marketing, or Promotions Manager $133,380
Operations Research Analyst $82,360
Market Research Analyst $63,920
Search Marketing Strategists $61,362
Pricing Analytics $59,245

Best Jobs for Online Marketing Analytics Bachelor’s Degree Grads

An online Bachelor’s Degree in Marketing Analytics equips you with skills to work in a wide range of careers. Here are some of the best jobs for online marketing analytics bachelor’s degree grads.

1

Advertising, Marketing, or Promotions Manager

Average Salary: $133,380

Advertising, promotions, and marketing managers perform a number of tasks, including planning and overseeing promotional campaigns. They also negotiate advertising contracts and meet with clients to provide marketing-related advice.

2

Operations Research Analyst

Average Salary: $82,360

These professionals use data and statistical tools to derive actionable insights that inform decision-making and solving problems. They also collect and analyze information from databases, sales histories, and customer feedback from other sources.

3

Market Research Analyst

Average Salary: $63,920

Market research analysts use various qualitative and quantitative research methods to help determine the best promotional strategies to adopt to boost sales. They gather data using various software solutions and tools.

4

Search Marketing Strategists

Average Salary: $61,362

These professionals use a wide variety of search tactics to increase visibility and engagement with specific promotional content. They also examine search query behaviors on internet-based content.

5

Pricing Analytics

Average Salary: $59,245

Pricing analytics use various techniques to collect and analyze data relating to market trends and pricing schemes. They help companies develop competitive prices for various goods and services.

Best Jobs According to Your Major

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Is an Online Marketing Analytics Bachelor’s Degree Worth It?

Yes, an online marketing analytics bachelor’s degree is worth it, especially when most employers prefer employing candidates with bachelor’s degrees . If you plan to enter the workforce in this particular field, an online marketing analytics bachelor’s degree is worthwhile.

However, if a Bachelor’s Degree in Marketing Analytics is not an option, there are other worthwhile alternatives that you should consider. For instance, the best digital marketing bootcamps are great alternatives as they offer short and intensive programs designed to help students start their careers in various fields, including tech.

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Online Marketing Analytics Bachelor’s Degree FAQ

What degree do you need for marketing analytics?

To study marketing analytics, you will choose between a Bachelor of Science or a Bachelor of Arts degree. Although a Bachelor of Arts is popular among students in marketing, consider a Bachelor of Science if you aspire to work in data and analytics.

Which bachelor’s degree is best for marketing?

A Bachelor of Arts degree is best for marketing. Marketing is about understanding the needs and behavior of consumers to offer tailored solutions. A Bachelor of Arts in marketing encompasses courses that equip you with marketing skills.

Where can I study marketing analytics?

You can study marketing analytics online or on-campus at higher education universities such as Liberty University, Oregon State University, and the University of Maryland Global Campus. You can also enroll in online courses and marketing bootcamps offering related programs.

Is marketing analytics in demand?

Yes, there is a demand for professionals in market analytics. For instance, the US Bureau of Labor Statistics estimates the demand for market research analysts to grow by 22 percent from 2020 to 2030.

About us: Career Karma is a platform designed to help job seekers find, research, and connect with job training programs to advance their careers. Learn about the CK publication.

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David Munyaka

About the author: David is a business researcher, developer, and consultant. His writing has appeared online in various human resource and finance publications. David has over a decade of experience writing about career-related topics, and he also has a background in web development languages like HTML. He holds a Bachelor of Business in Commerce and Finance from Kenyatta University.

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