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Best Online Doctorates in Digital Marketing: Top PhD Programs, Career Paths, and Salary

Danel Redelinghuys - June 05, 2022


Are you looking for the best online PhD in Digital Marketing to help you advance your digital marketing career and earn a higher salary? This in-depth article will dive into the essential details on everything you will need to complete a digital marketing PhD online.

You will learn about schools, tuition costs, degree requirements, and program length. We have also provided information on digital marketing jobs, which include average salary, possible positions, highest-paying states, and job outlooks. Read on to learn about digital marketing trends and other vital skills that will equip you for a more successful career path.

Can You Get a PhD in Digital Marketing Online?

Yes, you can get a PhD in Digital Marketing online, although these programs may be difficult to find. Not many universities and colleges have online PhDs in Digital Marketing, but a Doctor of Business Administration in Digital Marketing is a more common marketing doctoral degree .

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An online PhD is a graduate degree at the highest level you can pursue. During your PhD you will need to complete the required coursework, a qualifying exam, and a defense of your dissertation. Online PhDs in Digital Marketing often have online videos to watch and live lectures that allow you to complete your degree from anywhere and at any time.

Is an Online PhD Respected?

Yes, an online PhD is respected when it is completed through an accredited institution. Accreditation means that a college or university delivers good quality education and meets industry standards and a specific educational standard.

It’s important to be aware of possible online degrees being scams. If you are unsure whether a school is a scam, you can look at their website. Usually, a college or university will include alumni success stories, and it will state whether or not the university is accredited. You can also look for reviews on the specific program you applied to.

What Is the Best Online PhD Program in Digital Marketing?

The best online PhD program in Digital Marketing is the PhD in Digital Marketing offered at Bircham International University. There are many excellent digital marketing PhDs online, and it can be hard to choose the best one for you. When deciding on the best online digital marketing PhD you should consider courses taught, program length, and tuition costs.

Why Bircham International University Has the Best Online PhD Program in Digital Marketing

Bircham International University has the best digital marketing PhD program because it has a short duration and a fairly low tuition cost. This digital marketing PhD is two years in length. Two years is brief compared to other programs that can take between four and eight years.

Another factor that makes this the best PhD program in digital marketing is that it only costs $170 per credit hour. Bircham International University is also accredited by the Council for Higher Education Accreditation. The low tuition cost, short duration, and good accreditation make the online PhD in Digital Marketing at Bircham the best offered.

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Online PhD in Digital Marketing Admission Requirements

The admission requirements for an online PhD in Digital Marketing can be quite specific. Typical PhD admission requirements are an application form, standardized test scores, academic transcripts, and a master’s degree. Every school has specific requirements you can find either on the program web page or the university’s website. Be sure to check these requirements during your school search.

Your application should include standardized test scores like the Graduate Record Examination (GRE), Graduate Management Admission Test (GMAT), and proof of English proficiency if you are an international student. Most PhD programs require students to have a master’s degree in a topic related to the field and a good GPA between 2.8 and 3.5.

Online PhD in Digital Marketing Admission Requirements

  • GPA of 2.5 to 3.5
  • Application form
  • Standardized test scores; GRE, GMAT, proof of English proficiency
  • Prerequisite courses
  • Academic transcripts
  • Master’s degree or equivalent
  • Recommendation letters
  • Personal statement
  • Writing samples
  • Resume
  • Admission interview

Best Online PhDs in Digital Marketing: Top Degree Program Details

School Program Estimated Length
Alfred Nobel Open Business School DBA in Mobile & Digital Marketing 1 year
Alliant International University Doctor of Business Administration in Marketing 3 years
Bircham International University PhD in Digital Marketing 2 years
Clemson University PhD in Rhetorics, Communication, and Information Design 8 years (on average)
Grand Canyon University DBA in Marketing 3.5 years (on average)
Liberty University Doctor of Business Administration in Marketing 3 years
LIGS University DBA in Marketing 2 to 3 years
Trident University International Online PhD in Business Administration Degree 9 years (on average)
University of North Dakota PhD in Communications 3 to 5 years
Walden University DBA in Marketing 8 years (on average)

Best Online PhDs in Digital Marketing: Top University Programs to Get a PhD in Digital Marketing Online

The top university programs to get a PhD in Digital Marketing online are Alliant International University, Trident University International, and Clemson University. If you want to broaden your knowledge and opportunities in the marketing industry, read the detailed list of schools below that includes the best online PhDs in Digital Marketing.

Throughout these excellent programs, you will learn from industry experts who will help you gain the skills necessary to land a high-paying job in digital marketing. You will also acquire the hands-on experience to have a career in many other fields related to digital marketing.

1

Alfred Nobel Open Business School

Zurich, Switzerland

Alfred Nobel Open Business School is a Zurich-based university in Switzerland that offers many excellent online degrees to international students. It offers master’s and doctoral degrees and certificate programs in tourism, law, healthcare, and cyber security.

DBA in Mobile & Digital Marketing

The online DBA in Mobile & Digital Marketing is entirely online and enables learning through online lectures, videos, and consultations. Students will learn about tools and techniques for effective communication with customers to create targeted digital marketing campaigns during this program.

It also teaches students about strategic marketing concepts and tools that aid in making informed decisions. During this 60 credit-hour program, students will complete online digital marketing courses , including Introduction to Digital Marketing, Search Engine Optimization (SEO) , and Marketing Analytics.

DBA in Mobile & Digital Marketing Overview

  • Accreditation: World Certification Institute
  • Program Length: 2 semesters
  • Acceptance Rate: 65%
  • Tuition and Fees: €5,000 per semester (approx. $5,258)

DBA in Mobile & Digital Marketing Admission Requirements

  • Application form
  • Copy of qualifications
  • Resume

2

Alliant International University

San Diego, CA

This highly reputable university traces its roots back to 1909. Alliant International University prides itself on its excellent research institutes that focus on mental health and LGBTQ+ psychology. It boasts hands-on training, small class sizes, and students' immersion in their interested industry.

Students work closely with faculty to work on presentations to showcase at industry conferences. Alliant International University helps students gain real-world experience to prepare them to join the workforce after graduation.

Doctor of Business Administration in Marketing

Alliant International University offers students a Doctor of Business Administration (DBA), which allows them to choose a marketing concentration. Students need to complete 60 credit hours by the end of this program.

In the program, 42 of the 60 credit hours consist of coursework, including survey and qualitative research methods, advanced statistics, and dissertation research. After completing all the required core courses, students will start a research project to prepare for their dissertation. During their dissertation, students will complete their specialization courses in marketing.

Doctor of Business Administration in Marketing Overview

  • Accreditation: Accreditation Council for Business Schools and Programs
  • Program Length: 3 years
  • Acceptance Rate: 67%
  • Tuition and Fees: $950 per unit

Doctor of Business Administration in Marketing Admission Requirements

  • Application form
  • Application fee of $65
  • GPA of 3.0 or more
  • Master’s degree transcripts
  • Personal statement
  • Two letters of recommendation
  • Resume
  • Admission interview
  • Faculty interview

3

Bircham International University

Delaware

Bircham International University was founded in 1992 to help more adults reach their academic goals. It offers online associate degrees , in addition to bachelor's, master’s, and doctoral programs to students. It provides over 200 online majors to its students and is a well-known distance learning university.

PhD in Digital Marketing

The PhD in Digital Marketing at Bircham International University is entirely online and consists of 45 to 72 credit hours. Students will learn about top new trends in digital marketing and digital marketing strategies. There are classes on how to learn search engine marketing (SEM) , search engine optimization, and social media marketing throughout the program.

Courses included in this degree program are Social Media Management, Digital Marketing, and Promotional Strategies. Students need to complete the required coursework and finish a thesis. The thesis portion makes up approximately 30 percent of the degree program.

PhD in Digital Marketing Overview

  • Accreditation: Council for Higher Education Accreditation
  • Program Length: 2 years
  • Acceptance Rate: N/A
  • Tuition and Fees: $170 per credit

PhD in Digital Marketing Admission Requirements

  • Application form
  • Registration fee
  • Resume
  • Master’s degree diploma
  • College transcripts and certificates

4

Clemson University

Clemson, SC

This outstanding university was established in 1889 in Clemson, South Carolina. It is known for its high-quality research and expertise in human resilience, sustainable environment, and advanced materials. Clemson University offers over 130 graduate degrees, including many excellent online master’s and doctoral degrees. Currently, it has 27,341 students enrolled.

PhD in Rhetorics, Communication, and Information Design

The PhD in Rhetorics, Communication, and Information Design is an online degree program that prepares students to work at universities and organizations in the public and private sector. The focus of the program is on new media, social media, technology, communication, and advertising.

Students must complete required courses, write a qualifying exam and complete a defense of their dissertation. Courses that students need to complete are cultural research, communication studies, and professional communication.

PhD in Rhetorics, Communication, and Information Design Overview

  • Accreditation: Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)
  • Program Length: 8 years (on average)
  • Acceptance Rate: 62%
  • Tuition and Fees: $15,558 per year (resident); $38,550 per year (non-resident)

PhD in Rhetorics, Communication, and Information Design Admission Requirements

  • Application form
  • Minimum GPA of 3.5
  • Transcripts of graduate and undergraduate studies
  • Portfolio including writing samples
  • Personal statement
  • GRE test scores
  • Three recommendation letters

5

Grand Canyon University

Phoenix, AZ

This university was established in 1949 and offers both in-person and online associate and bachelor’s degrees , and master's and doctorate programs to its students. Grand Canyon University has various degree programs in liberal arts, education, business, and nursing. This university also conducts research in psychology, counseling, and other areas of social science.

DBA in Marketing

Grand Canyon University's DBA in Marketing consists of 60 credits. It helps students understand the influence of digital technology in marketing, learn to evaluate data-driven marketing strategies, and use qualitative methodologies. This degree includes courses and a final dissertation.

Students will complete courses in the Complexity of Marketing, Data-Driven Marketing Management, and Digital Technology and Consumer Behavior. After graduating, students will be prepared for a job as market research analysts and chief marketing officers.

DBA in Marketing Overview

  • Accreditation: Higher Learning Commission
  • Program Length: 3.5 years (on average)
  • Acceptance Rate: 73%
  • Tuition and Fees: $715 per credit

DBA in Marketing Admission Requirements

  • Admission form
  • Undergraduate degree with a GPA of 2.8 or a master’s degree
  • GMAT or GRE scores
  • College transcripts

6

Liberty University

Lynchburg, VA

Liberty University is an excellent university founded in 1971 and offers over 450 programs. It has over 100,000 students, and 75 of its online degrees are doctoral programs. This university is known for its liberal arts education and excellent research in medicine, chemistry, graphic design, and biology.

Doctor of Business Administration in Marketing

The Doctor of Business Administration in Marketing is an excellent online program offered to graduate students at Liberty University. This course teaches students how to create and manage marketing campaigns using the digital marketing skills learned throughout the program.

Courses required during this program include supply chain management, strategic marketing management, and quantitative research methods. Students must achieve 60 credit hours of coursework over three years and complete an applied research project.

Doctor of Business Administration in Marketing Overview

  • Accreditation: Accreditation Council for Business Schools and Programs
  • Program Length: 3 years
  • Acceptance Rate: N/A
  • Tuition and Fees: $595 per credit

Doctor of Business Administration in Marketing Admission Requirements

  • Application form
  • Application fee of $50
  • Official college transcripts or master’s degree
  • English proficiency test scores for international students

7

LIGS University

Honolulu, HI

LIGS University is an international online private university located in Honolulu. This university offers master’s and doctoral degrees to its students with specializations in marketing, financial management, and marketing. There are 28 specializations that students can choose from at various educational levels.

DBA in Marketing

LIGS University’s DBA in Marketing is a doctoral degree aimed at managers and business people. It teaches students how to use management tools to assess a business' advantages, challenges, and limitations. Students will gain critical thinking skills, investigate concepts of scientific research, and learn how to put these into practice.

Students will need to complete the self-guided coursework and submit a dissertation thesis. Courses included in this degree are Marketing Communications, Digital Marketing, Media Communication, Strategic Communication, and PR.

DBA in Marketing Overview

  • Accreditation: Accreditation Service for International Schools, Colleges, and Universities
  • Program Length: 2 to 3 years
  • Acceptance Rate: N/A
  • Tuition and Fees: $9,660 per year

DBA in Marketing Admission Requirements

  • Enrollment agreement
  • Master’s degree
  • Five years of experience as a manager
  • English proficiency test scores
  • College transcripts
  • Resume
  • Identity documents
  • Dissertation proposal and draft

8

Trident University International

Chandler, AZ

Trident University International is a highly reputable online school known for its high-quality online master’s, bachelor’s, associate, and doctoral degrees. It was established in 1998 to help adults continue their education while working. This online university has around 25 programs available for distance learners.

Online PhD in Business Administration Degree

The Online PhD in Business Administration Degree is entirely online and has many concentrations. The marketing specialization helps students contribute to research on topics, including social media marketing, online promotions, and consumer behavior.

Students must complete core courses, dissertation courses, and marketing concentration courses. These courses include Strategic Marketing Management, Strategic Management, and Introductory Data Analysis. Students need to complete all coursework, write a qualifying exam, and complete all the dissertation preparation to submit their final dissertation.

Online PhD in Business Administration Degree Overview

  • Accreditation: Accreditation Council for Business Schools and Programs
  • Program Length: 9 years (on average)
  • Acceptance Rate: N/A
  • Tuition and Fees: $990 per credit

Online PhD in Business Administration Degree Admission Requirements

  • Application form
  • 3.0 GPA
  • Official master’s degree transcripts
  • Resume
  • Writing sample
  • Three recommendation letters
  • Cover letter

9

University of North Dakota

Grand Forks, ND

The University of North Dakota was launched in Grand Forks in 1883 and has become a high activity research university. This public institution's online university offers 190 degree programs. It encourages students to conduct research during their degree and has research centers conducting biomedical research, STEM research, and computational research.

PhD in Communications

The PhD in Communications at the University of North Dakota ensures that students learn about how we communicate with each other across different systems and diverse cultures. This 90-credit-hour program consists of coursework, research projects, a comprehensive exam, and a dissertation.

The research faculty are known for their excellent work in new media and cyber culture as well as strategic communication in digital and social media environments. Students will get to work closely with these faculty members and attend classes in international media, information communication technologies, and concepts in quantitative communication research.

PhD in Communications Overview

  • Accreditation: Higher Learning Commission
  • Program Length: 3 to 5 years
  • Acceptance Rate: 76.61%
  • Tuition and Fees: $569.88 per credit

PhD in Communications Admission Requirements

  • Application form
  • Application fee of $35
  • Academic transcripts
  • Statement of goals
  • Three professional or academic reference letters
  • MA in Communication or average undergraduate GPA of 3.0
  • Academic writing sample of 10 to 15 pages
  • GRE test scores
  • Proof of English proficiency for international students

10

Walden University

Minneapolis, MN

Walden University is a fully online university founded in 1970. This online university has over 100 degrees and certificates with more than 260 concentrations. It offers degrees in social work, education, and science.

Its excellent online courses and degrees will prepare students for their education, psychology, marketing, or social work career. It also prides itself on being a certified B corporation, meaning that it is recognized for its high environmental and social impact standards.

DBA in Marketing

The DBA In Marketing at Walden University helps students learn all about marketing challenges, marketing channels, and how to use marketing strategies in global marketing. This program has 37 credit hours, and students can choose from 11 specializations taught by trained and supportive faculty.

Coursework that students will cover includes business essentials, marketing research, and business-to-business (B2B) marketing. Students must complete core courses, research courses, specialization courses, and a doctoral dissertation.

DBA in Marketing Overview

  • Accreditation: Accreditation Council for Business Schools and Programs
  • Program Length: 8 years (on average)
  • Acceptance Rate: N/A
  • Tuition and Fees: $1,015 per credit

DBA in Marketing Admission Requirements

  • Online application form
  • Master’s degree or higher
  • Employment history
  • Official college transcripts

Online Digital Marketing PhD Graduation Rates: How Hard Is It to Complete an Online PhD Program in Digital Marketing?

It is extremely hard to complete an online PhD in Digital Marketing. A digital marketing PhD online requires a lot of independent work and research, unlike a bachelor’s degree, where students have much more guidance. Many students do not fully understand what a PhD entails when they enroll and eventually drop out of their PhD program.

According to a paper that reviewed the doctoral student retention rate, between 50 and 70 percent of doctoral students drop out before graduation . When enrolling in a PhD, read all the PhD requirements carefully and ensure you understand what is expected. If you are dedicated to earning a PhD and are a highly motivated person, you will succeed.

How Long Does It Take to Get a PhD in Digital Marketing Online?

It takes approximately three and five years to get a PhD in Digital Marketing online. The length of a PhD varies depending on the subjects, school, dissertation topic, and specific graduation requirements. According to Statista, the average time to complete a PhD is seven and a half years.

Many schools specify that a PhD can be completed in three to five years. However, it may also take much longer. Universities usually have a policy on the maximum time limit for students to meet all PhD requirements. This maximum time limit for completing a PhD is about eight to nine years. Choose a pace that works best for you and set yourself a timeframe for completion.

How Hard Is an Online Doctorate in Digital Marketing?

An online Doctorate in Digital Marketing is very hard. A PhD is the highest degree level you can achieve at a university. During a PhD you will need to complete several courses to earn credit hours and do a large amount of independent study and research.

Students completing a PhD will conduct a research project before starting their dissertation.  Students will need to attend compulsory research courses and pass a qualifying exam that tests knowledge and assesses the ability to complete a dissertation. Afterward, they will begin to write a thesis or dissertation on a particular marketing topic.

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What Courses Are in an Online Digital Marketing PhD Program?

The courses in an online digital marketing PhD cover marketing topics such as digital marketing, social media marketing, and promotional strategies. There are required core courses, elective courses, and research courses in a PhD program.

There are many intriguing elective courses to choose from that will help you learn more about the digital marketing field. The research courses will prepare you for your research project and dissertation.

Main Areas of Study in a Digital Marketing PhD Program

  1. Digital marketing
  2. Promotional strategies
  3. Quantitative research methods
  4. Social media marketing
  5. Search engine optimization

How Much Does Getting an Online Digital Marketing PhD Cost?

An online digital marketing PhD costs an average of $19,314 per year , according to The National Center for Education Statistics (NCES). The cost of your digital marketing PhD online will differ depending on specific factors like the school, the location of the school, and whether it is a private or public institution.

The average cost of a PhD program at a public institution is $12,171 per year, while it costs $25,929 to get a PhD from a private institution. According to Statista, the most common reason students pursue an online degree is the program’s affordability. Online degrees usually cost less than in-person degrees.

How to Pay for an Online PhD Program in Digital Marketing

You can pay for an online PhD program in digital marketing by applying for financial aid such as grants, scholarships, fellowships, or work-study programs. There are many excellent financial aid options at most universities.

Federal student aid is offered to accredited institutions by The US Department of Education.

You may also seek out a work-study program that allows you to work, gain experience in your field, and lighten your financial burden. Additionally, applying for grants and fellowships can be beneficial for paying for books, tuition, and funding for PhD research.

How to Get an Online PhD for Free

You can’t get an online PhD for free, and you won’t find any free in-person PhDs either. Some universities have financial awards and aid that can cover the cost of a PhD, and students usually have to apply for these financing options. You can reach out to your university or college to find out whether they have aid options that cover the total cost of your PhD.

What Is the Most Affordable Online PhD in Digital Marketing Degree Program?

The most affordable online PhD degree program is the online PhD in Digital Marketing at Bircham International University. This digital marketing PhD costs $170 per credit. This degree consists of between 45 and 72 credit hours, meaning the degree will cost you between $7,650 and $12,240.

A degree that costs between $7,650 and $12,240 is much more affordable than the PhD in Communications at the University of North Dakota, which costs $569.88 per credit and has 90 credit hours. The PhD in Communications will cost approximately $51,289 in total.

Most Affordable Online PhD Programs in Digital Marketing: In Brief

School Program Tuition
Bircham International University PhD in Digital Marketing $170 per credit
Alfred Nobel Open Business School DBA in Mobile & Digital Marketing $175.26 per credit
University of North Dakota PhD in Communications $569.88 per credit
Liberty University Doctor of Business Administration in Marketing $595 per credit
Grand Canyon University DBA in Marketing $715 per credit

Why You Should Get an Online PhD in Digital Marketing

You should get an online PhD in Digital Marketing because it will help you expand your marketing industry knowledge and become a marketing expert. It will broaden your career opportunities and increase your potential salary. You’ll have hands-on experience and be able to advance your digital marketing career.

Top Reasons for Getting a PhD in Digital Marketing

  • Gain access to more job opportunities. Earning a PhD in Digital Marketing will increase the number of job opportunities and higher job positions, such as senior digital marketing roles. A doctoral degree is the highest level of university education and shows employers your level of commitment and hard work.
  • Learn valuable specialized skills. Pursuing a PhD in Digital Marketing online will help you learn skills specific to the digital marketing field and will help you become a digital marketing expert. You will gain vital skills such as SEO and SEM.
  • Contribute to the marketing industry. A huge part of completing a PhD is the independent research and thesis or dissertation. Conducting in-depth research in the marketing world will give you insight into several marketing issues, and writing a dissertation will add a lot of insight and value to the marketing field.
  • Earn a higher salary. Once you have completed your online PhD in Digital Marketing, you will start earning a higher salary because of your educational qualifications. According to a report on Statista, doctoral degree graduates earn the highest salary among college graduates.
  • Get a competitive edge. While completing an online digital marketing PhD students need to complete a large amount of research to write their dissertation. Having good research methods will give you a competitive edge in the digital marketing field.

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What Is the Difference Between an On-Campus Digital Marketing PhD and an Online PhD in Digital Marketing?

The difference between an on-campus digital marketing PhD and an online PhD in Digital Marketing is the location of the classes and schedule flexibility. In-person classes are held at the university and have a fixed schedule. In contrast, online programs have live sessions, videos, and a flexible schedule. Below we’ve outlined some key differences to help you make the best choice for your degree in marketing.

Online PhD vs On-Campus PhD: Key Differences

  • Method of delivery. Students completing an online PhD in Digital Marketing attend live classes and can watch videos of lectures. On-campus PhD classes require students to participate in classes on campus.
  • Contact with faculty. While pursuing a PhD in Digital Marketing, you will work closely with faculty members, which will be simple when studying on campus. Communication with faculty during an online PhD may be more difficult.
  • Affordability. Doing an online PhD is a lot more affordable because there are fewer expenses for the school, such as books and other overhead costs. However, it is essential to remember that a degree is a costly investment regardless of the format.
  • Flexibility. Online PhDs in Digital Marketing usually don’t have set class times and can be done at any time and anywhere. It is a perfect alternative for students who are working while they study.

How to Get a PhD in Digital Marketing Online: A Step-by-Step Guide

Digital marketing students working on their PhD in Marketing online with a laptop. 
A PhD in Digital Marketing program will help you learn all the necessary skills for successful career options in the field of marketing.

To get a PhD in Digital Marketing online, you need to meet specific requirements set by your university. Let’s break it down step by step and look at how to get a PhD in Digital Marketing online, from submitting your application to completing your dissertation.

1

Step 1: Submit Your Online Application

The first step in this process is applying for your online digital marketing degree by submitting an online application. The application includes personal details, an application fee, and supporting documents. Typical documents for a PhD application are a resume, college transcripts, and a statement of purpose. You may also need to attend a college interview before being accepted.

2

Step 2: Pay the Tuition and Apply for Financial Aid

Before you begin your doctoral program, you must pay for your tuition or make a payment plan and apply for financial aid. Many colleges offer scholarships, grants, and fellowships. You can apply for loans and federal student aid through your university. Each school will have specific information about financial assistance and funding options on its official website.

3

Step 3: Complete Required Courses

At the beginning of your advanced degree, you must complete several online courses before starting the dissertation process. PhD programs include core, elective, and research courses, and each course has a particular number of credit hours to be completed. Core courses are fixed and required, while elective courses are chosen from a list of optional online courses.

4

Step 4: Write a Qualifying/Comprehensive Exam

Before starting your dissertation process, you must write a qualifying exam managed by the dissertation committee. The qualifying exam tests students' knowledge of the courses in the program and their ability to conduct research. This exam typically has a written and an oral section. Before starting your dissertation, you need to choose a dissertation advisor.

5

Step 5: Submit Your Dissertation Proposal

During this crucial step, you will conduct your research and write a proposal for your dissertation to submit for approval. Once your dissertation proposal has been approved, you will move on to researching and writing your dissertation.

6

Step 6: Submit Final Dissertation

A dissertation is a quantitative research project where students will develop a theory or problem and find a solution or defend their theories. This step involves conducting research and creating data-driven hypotheses. You will research, write, and then submit your dissertation to the dissertation committee during this step.

7

Step 7: Defend Your Dissertation or Take a Final Exam

After submitting your final dissertation, you will complete the last step in the process, which is defending your dissertation. You will defend your dissertation in front of the dissertation committee. Some universities require the dissertation committee to sign forms that indicate you have passed your dissertation defense. Submit these forms to the graduate office, and you will be ready for graduation.

Online PhD in Digital Marketing Salary and Job Outlook

Completing an online PhD in Digital Marketing will help you broaden your digital marketing knowledge and open up many high-paying digital marketing jobs. You can get a job as a marketing manager with good career satisfaction and a median salary of $135,030 per year.

The average job growth for a digital marketing career is between 10 and 22 percent, which is higher than the average job growth of all professions. Below we will discuss important details about the best digital marketing jobs for PhD graduates.

What Can You Do With an Online Doctorate in Digital Marketing?

With an online doctorate in digital marketing, you can become a market research analyst, a digital marketing professor, or work on social media platforms as a social media marketing manager. An online PhD in Digital Marketing will open up endless career opportunities and land you a senior or managerial position in the digital marketing field.

Best Jobs with a PhD in Digital Marketing

  • Digital Marketing Professor
  • Digital Marketing Manager
  • Social Media Marketing Manager
  • Marketing Content Specialist
  • Market Research Analyst

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What Is the Average Salary for an Online PhD Holder in Digital Marketing?

The average salary for an online PhD holder in digital marketing is $77,000 annually , according to PayScale. That is a highly favorable salary and increases depending on factors including location, level of position, proven track record, and experience. The higher your level of experience and the more senior your post, the higher your salary will be.

For example, the average salary of a marketing director is $92,200 per year , and employees in the 90th percentile earn up to $152,000 per year, based on PayScale data. Read the list of jobs below to find out information on job outlook, average salary, number of jobs, and job responsibilities of five of the highest-paying digital marketing jobs for PhD holders.

Highest-Paying Digital Marketing Jobs for PhD Grads

Online Digital Marketing PhD Jobs Average Salary
Chief Marketing Officer $174,603
Advertising and Promotions Manager $133,380
Public Relations Manager $119,860
Digital Marketing Professor $79,640
Market Research Analyst $63,920

Best Digital Marketing Jobs for Online PhD Holders

The best digital marketing jobs for online PhD holders are chief marketing officer, advertising and promotions manager, and digital marketing professor. These excellent jobs require academic excellence, strong communication skills, and an understanding of a digital platform.

Below we have broken down the highest-paying digital marketing jobs for PhD holders in detail. We’ll discuss the job description, the salary, the job outlook, and the highest-paying states for each profession.

1

Chief Marketing Officer

PhD Salary: $174,603

Chief marketing officers are managers responsible for overseeing a company's marketing and sales vision. They use digital marketing tactics to manage sales and marketing groups and are in charge of interviewing and hiring new digital marketing professionals and staff. Sales and staff members rely on chief marketing officers to reach goals in a specific time frame. You will need some managerial experience to become a marketing manager .

2

Advertising and Promotions Manager

PhD Salary: $133,380

Advertising and promotions managers direct teams and create advertising campaigns that generate interest in a product to increase sales. They also manage programs with incentives that promote sales of a product or service. They promote products through discounts, coupons, or gifts using email marketing, mobile marketing, online advertising, and in-store displays.

3

Public Relations Manager

PhD Salary: $119,860

Public relations managers are accountable for doing interviews and conducting press releases to communicate a company's standpoint to its consumers. They analyze political, social, and economic trends and help a company keep a good image. They are in charge of maintaining a good appearance and work closely with other managers such as advertising managers.

4

Digital Marketing Professor

PhD Salary: $79,640

Digital marketing professors are teachers that work at universities and colleges. They teach digital marketing-related courses such as digital marketing and design and traditional marketing. They also conduct and publish research. You will be able to share knowledge and help guide others to reach their digital marketing career goals if you become a professor of digital marketing.

5

Market Research Analyst

PhD Salary: $63,920

Market research analysts research consumer habits and collect data about their needs and preferences. They analyze the data and help companies market their services and products to predict what is in demand, potential product prices, and possible consumer markets. To become a market research analyst, you’ll need to know about analysis programs and statistical techniques.

Is It Worth It to Do a PhD in Digital Marketing Online?

Yes, it is worth it to do a PhD in Digital Marketing online. Pursuing an online PhD in Digital Marketing will help you gain valuable marketing knowledge and skills from anywhere and at any time. You can complete your PhD while working or traveling while you study. After graduating, you will have achieved the highest degree possible and earn a high-paying salary.

Earning a PhD in Digital Marketing is perfect if you want to learn valuable skills and add value to the marketing industry. It will help you advance your digital marketing career as a digital marketing industry expert. Digital marketing PhD graduates can become digital marketing professors or land managerial positions such as a chief marketing officer.

Additional Reading About Digital Marketing

Learning digital marketing best practices will help you gain an advantage over other professionals. Read this guide for more information.

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In this article, you'll learn about some of the best online digital marketing courses that can help you get started in this career.

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Learn how to find the best major for digital marketing in this comprehensive article that will help carve your career path.

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Online PhD in Digital Marketing FAQ

What are the tech requirements for an online PhD in Digital Marketing?

The typical tech requirements for an online PhD in Digital Marketing include a laptop or computer and a stable Internet connection. There might be further requirements depending on the university and program. Reach out to the school to determine the program-specific tech requirements before enrolling.

Can I get a digital marketing job with a bootcamp certificate?

Yes, you can get a job in digital marketing with a bootcamp certificate. A digital marketing bootcamp is shorter than a degree and has a fast-paced curriculum. Students learn essential industry skills needed to start a high-paying career. A quick search on the Internet will help you find the best digital marketing bootcamps .

How can I find a digital marketing job?

You can find a digital marketing job by consulting a university’s career services. Many universities offer career services such as coaching sessions and interview prep to help you find your first job after graduation. You can also search in job boards like Indeed, ZipRecruiter, and LinkedIn.

Are there any remote jobs for digital marketers?

Yes, there are many remote digital marketing jobs available on the Internet. You can have your dream job in digital marketing and work from the comfort of your own home or simply from a coffee shop for a change of scenery.

About us: Career Karma is a platform designed to help job seekers find, research, and connect with job training programs to advance their careers. Learn about the CK publication.

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Danel Redelinghuys

About the author: Danel is a content writer and English teacher. She has completed education about teaching English as a second language and individualized learning methods. She is eager to share her love for teaching and learning by helping others find their passions and access the tech industry.

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