Over the years, more and more businesses have been adopting strategies learned through SEO courses to best optimize content for their websites. Did you know that 67,000 searches are performed on Google every second and 93 percent of online traffic starts with a browsing routine through a search engine? Also, 39 percent of all global e-commerce traffic comes from searches.
The implementation of SEO strategies is important for a business now more than ever before. A great way to get started is by gaining knowledge and experience in this field through online SEO courses.
There are many online SEO courses you can sign up for. In this article, we’ll list the best online SEO courses you can enroll in as a beginner or an intermediate in the field.
What Is SEO?
SEO is an acronym for search engine optimization. In layman terms, it is the practice of improving the quality and quantity of traffic to your website. This is done by improving organic and relevant search engine results pages (SERPs).
The idea is to gather better visibility of the pages of your website so more people can visit your content and you can increase sales.
SEO is a subcategory of Search Engine Marketing (SEM), which is a kind of digital marketing. It involves the promotion of a website to bring the results higher in SERPs. The goal of both SEO and SEM is to increase the visibility of content.
There are two components of SEO: On-page SEO and Off-page SEO.
On-page SEO refers to the content that is in your control. It can be both the content on the website and HTML source code of a page. For example, blog posts, case studies, and well-researched articles. This content pertains to anything created for the purpose of informing and engaging people.
Off-page SEO focuses on increasing the authority of your domain through the optimization of external via backlinks. Backlinks are links added from another website, usually a relevant and trusted website.
What Are SEO Courses?
SEO courses are designed to teach you optimization techniques. For example, rapid growth in organic traffic, building new skills, optimizing for targeted and suggested keywords, and also making sure you have incorporated the right headings.
Enrolling in these courses will help you get hands-on experience with SEO practices and techniques which will come in handy when writing content for websites.
Why Should You Enroll in an SEO Course?
SEO courses allow you to study and dive into one or many aspects of search engine optimization. The courses provide insight into off-page and on-page SEO. They also teach you how to craft a good keyword research strategy to increase your audience.
Some SEO courses also provide certification. These certifications give access to advanced SEO learning. This can be a great benefit for those who want additional educational experience.
The certificate courses teach you how to improve search engine rankings, optimize for targeted and suggested keywords, and increase the overall traffic to your website.
That being said, learning SEO and practicing SEO is not an easy task. This is because it involves a complex set of techniques that are judged by Google based on various factors. In addition, things at Google change pretty fast, and they are always releasing new algorithms and rules for SEO.
Hence, to stay on top of the game, you need to equip yourself with the ever-changing aspects of the SEO world by always continuing your education through some top SEO courses.
The Best SEO Courses: Learn the Ways of Optimization
Some of the top names in SEO like SEMrush, SEO Playbook, Ahrefs, and Moz offer various online courses. In addition, you can find SEO related courses on Coursera, Udemy, and LinkedIn as well. Let’s explore some of the best online SEO classes in more detail below.
This is a free course offered by SEMrush Academy. SEMrush is one of the leading SEO tool providers in the market. The company also has a learning center for SEO specialists called SEMrush Academy.
The center offers courses in SEO, SMM, PPC and Content Marketing. These courses are prepared by some of the best experts in the field, Greg Gifford and Bastian Grimm.
Their SEO Fundamentals and Technical SEO courses are highly inclusive and offer a guide to SEO with all the tools to become an SEO expert.
The SEO Toolkit course allows you to dive deep into all the best and need-to-know features of SEO to help you drive better results. It offers three modules: Learn, Build, and Measure, which take you from learning to practical implementation of SEO tools.
The SEO Playbook creates in-depth and actionable SEO training courses. The SEO Playbook course has a one-time cost of $497.
The SEO Playbook was created by Robbie Richards. His course is not for beginners and newbies in the SEO world. It is designed for both intermediate to advanced SEO practitioners.
The course takes students through a step-by-step process of proven techniques to increase organic traffic, grow their business, and add more leads and sales.
The training is proven to land new clients immediately after signing up. You can quickly build new skill sets that will make you a more valuable employee at your workplace. This course is also great for an agency that wants step-by-step SOPs and training to get new employees billable faster.
Other great benefits include organic search skills, building new skills, access to a private Slack community, and a behind-the-scenes look at Robbie’s process of analyzing real-world businesses.
Moz is also one of the big names in SEO. It is a reliable and trusted source and provides one of the best training courses. The cost of each course depends on the type of course and can range from somewhere between $99 to $595.
The classes teach topics ranging from keyword research, SEO site audits, on-page SEO, link building, and reporting on SEO.
The Moz SEO Certificate provides foundational knowledge needed for SEO projects. The certificate course covers five hours of visual content, quizzes and a final exam. Upon completion, students will receive a printable certificate and a LinkedIn badge.
There is also an option to take customized SEO training. This involves working with a selected SEO team that will receive customized training from Moz. Also included are multi-day training events delivered as webinars from Moz’s headquarters.
SEO that works may not be for every one as it is pretty costly. It is, however, a great platform to build SEO skills. The course is taught by Brian Dean who was recently featured on Inc as “One of the world’s most sought-after SEO experts.” He has also been featured on major media outlets like Forbes, Entrepreneur, and The Huffington Post.
In SEO that works, Brian teachers advanced link building and SEO friendly content promotion strategies. Students can also watch real-life case studies of people achieving first-page rankings.The course materials also include a proven step-by-step SEO system that will help individuals and businesses get on their feet fast.
This course is offered on Coursera. Like any other courses on the site, you can enroll in this one for $49/month.
The SEO Specialization course offers competitive analysis of a webpage. You will learn to develop a solid approach for achieving a productive and successful relationship with your client.
In addition, businesses can create influencer relationships and collaborations and analyze data to see which content gets the most shares. You can also create a final report of your SEO findings and recommendations and present them to your client.
This specialization course will teach you the theories behind Google analytics and search engine algorithms. You will learn ways to optimize your website content for the best possible search engine ranking.
Each course is intended to build on the skills from the previous course, so it is recommended to take the courses in the order they are listed.
Udemy is offering this course at $94.99. It includes SEO training to rank number one on the Google search engine. The course will teach you why SEO factors matter in real-time.
It also covers ranking for WordPress – the do’s and don’ts. You will learn all of the eight technical SEO factors that garner wholesome results for your websites.
Through this training, businesses will see great increases in traffic and sales on their websites. Apart from theGoogle search engine, the course will also teach essential skills to optimize your website for the Bing and Yandex search engines.
Students need to have basic knowledge of SEO to take this course. You may need a WordPress website to use the website plugins.
Conclusion: SEO Courses Are the Key to Online Marketing Success
With SEO courses, you can learn all the necessary skills needed to successfully optimize your website content. These courses are designed to provide the essential skills for individuals and businesses alike.
Like any other courses, enrolling in an SEO course will be a great investment for your business. Many are joining this bandwagon, and it is a good time for you to hop in too.