The device you’re using to read this article was completely unthinkable 20 years ago. Over the same period, tech innovations have heavily influenced other aspects of our lives including the way we engage with products and services. People are shopping online more than ever, spending $4.28 trillion solely on e-commerce last year and with that number only projected to rise.
As more transactions take place online, so does advertising. There are 4.66 billion active Internet users, almost 60 percent of the world’s population. Companies collectively spent $378.16 billion on digital marketing alone in 2020 to reach this expanding market.
Whether you run your own business or you want to explore job opportunities in a thriving field, digital marketing is a great avenue to reach a sizable audience. Thinkful, one of the industry’s most trusted coding bootcamps, offers a strong Digital Marketing program to help you achieve three things: build an audience, create a brand, and drive sales.
Learn how to create effective campaigns across popular platforms in just 3 months with Thinkful’s part-time Digital Marketing program.Speak to the Thinkful Admissions team today.
What Is Digital Marketing?
Digital marketing is a collection of actions that brands take to increase consumer engagement. These actions include placing ads on social networks with social media marketing (SMM), using search engine optimization (SEO) techniques to rank higher on Google searches, sending emails to past buyers, and more.
With digital marketing, the goal is to bring users into an organization’s funnel, which organically filters out people who are least likely to perform the desired action. From there, consumers perform a measurable action that leads to the expected result, which is known as a conversion.
Companies study their conversions that have resulted from a specific marketing campaign to decide how well it’s performing. Unlike their traditional counterparts, digital marketers use modern tools to work more efficiently and boost their conversion rate.
Take Google, for example. The tech giant plays a huge role in this discipline. As an Internet user, you’re probably already familiar with Google Ads that you see on the top of your searches every day.
The keywords that you’ll find via Google Trends to help your site rank near the top of organic searches is just one of the topics that Thinkful’s comprehensive training model covers. Several advertising platforms will require hands-on training to master. This makes Thinkful’s project-based learning model perfect for newcomers and upskillers alike.
We’ve mentioned that the industry already attracts significant money from organizations of all sizes, and much of that money goes to salaried workers. If you’re looking to work for established companies, you can enter the field making solid pay in common entry-level positions like $41,142 as a digital marketing specialist or $48,181 as a content strategist, according to PayScale.
According to Thinkful, their digital marketing grads see an average salary increase of $17,000 within a year of graduating. This increase can be attributed to the successful campaigns they learn to run thanks to the course and the career services they receive to give them a strong start to their job hunt.
What to Expect from Thinkful’s Digital Marketing Course
Thinkful’s Digital Marketing program covers everything you need to know about digital marketing to suit your goals. If you’re an entrepreneur that runs your own business, you can learn how to make your product stand out from the crowd online. If you’re looking to work in the digital marketing field for an established organization, you can learn every facet of digital marketing and then take a more specialized job like those mentioned above.
Their comprehensive curriculum includes experiential learning opportunities on industry terminology, customer behavior, customer relationships, and crafting a multifaceted digital advertising campaign that takes advantage of the industry’s most cutting-edge tools.
Thinkful’s Digital Marketing Curriculum
Thinkful’s Digital Marketing curriculum opens with an overview of the digital marketing field and your responsibilities as a new member of this community. This overview includes a history of the discipline and how it’s evolved. You’ll learn about the different roles in the field and how they build a brand presence before advancing to building your own trackable ad campaigns based on your audience and sales targets.
Next, you’ll learn to use data from your website, ad campaigns, and social platforms to better understand the customers your brand is trying to reach. You’ll learn how to create buyer personas and empathy maps, before mapping out the buyer’s journey to perfect a content strategy that accounts for all customer behavior. Then you’ll dive deeper into branding concepts with style guides that encourage efficacy and consistency.
Next, you’ll study four different forms of marketing across different advertising platforms:
The content marketing instruction focuses on writing compelling copy and adapting it to its best form across all platforms, including a search engine optimized blog post on WordPress.
With email marketing, you’ll learn to craft and automate eye-catching emails for strong customer engagement using Mailchimp. You’ll also learn how to analyze the reports to measure performance. The content optimization process continues through the rest of the modules in the program as you craft your portfolio.
3. Social Media
In the social media marketing module, you’ll learn the advertising features of every major social platform including Facebook, Instagram, TikTok, and YouTube. You’ll also learn how the demographics differ between each platform to best craft your content, before creating Facebook and Instagram business profiles.
4. Search Engine
You’ll learn to take advantage of the best free marketing tool at your disposal with search engine marketing. You’ll study SEO and learn how Google ranks content before learning how to create ranking keywords. You’ll then learn how to create Google Ads and fine-tune your strategy to make your search engine optimization a reliable part of effective campaigns.
Lastly, you’ll learn to set up a Google Analytics profile to track traffic and conversions to a website, then use dashboards and automated reports to capture the most relevant data possible. In the analytics module, you’ll also study A/B testing content and layouts on your audience to find what works best, before assembling a portfolio and receiving career coaching, interview training, as part of the final portfolio module.
You’ll have the opportunity to hone your skills or switch to a new career on an accommodating part-time schedule that fits your needs. You can run your business during the day and work on making it even more profitable during the evening. You’ll learn how optimization makes your ads more efficient, which gives you more time to focus on your life outside of work.
Though you might be able to learn digital marketing concepts on your own without paying the upfront price of $4,900 at Thinkful, you’d miss out on some key advantages.
For one, Thinkful has done thorough research on industry best practices and what really works. You won’t have to study multiple courses and hope that you’re getting the best information. It’s all presented in a central location with real projects to help you truly comprehend the material instead of just learning it by memorizing.
In addition to the upfront payment option, there are two other payment plans you can take advantage of to afford the Thinkful price. You can make monthly payments for the length of the program, or you can defer your tuition until the end of the part-time curriculum when you’ve been hired into a position making at least $40,000 per year.
Thinkful Digital Marketing Training Outcomes
Another perk of enrolling in Thinkful’s Digital Marketing program is the opportunity to network with your cohort and receive invaluable career support. We’ve already given you a picture of how highly employers and alumni value this school’s impressive career services and this program is no different.
Your classes, along with career prep sessions, will take place on Thinkful’s remote learning platform. You’ll build on the basic knowledge you already have of the job hunt with help from Thinkful’s career coaches. These coaches will help you refine your interview skills and more with mock interviews, while also reviewing your job hunt materials.
The job placement assistance at Thinkful is responsible for the school’s success in all fields, as it has a vast network of high-quality hiring partners. You’ll receive several networking opportunities with your classmates, as well as these established companies with great pre-existing relationships with customers.
Open a New Job Market with Thinkful
Digital marketing skills are universal. You’ll not only learn how to better market your business or land a solid job at some of the best companies; you’ll also learn how to communicate effectively, form a picture of your target audience, and use free and paid tools like Google Trends, Facebook Business Manager, and more to your advantage.
The online training at Thinkful is designed to help any aspiring digital marketer develop the practical skills they need to win with social media platforms, automation software, and the theoretical knowledge to predict customer behavior across platforms. Instruction on these key concepts comes at an accessible price in a part-time curriculum, which will allow you to keep your schedule while learning in agency-style projects.
If you’d like to learn more about this program and what it has to offer, contact a Thinkful Admissions Rep today.
About us: Career Karma is a platform designed to help job seekers find, research, and connect with job training programs to advance their careers. Learn about the CK publication.