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Best Marketing Analytics Bachelor’s Degree Programs, Jobs, and Salaries

David Njue - May 16, 2022


Getting a Bachelor’s Degree in Marketing Analytics can open many doors in the highly lucrative but competitive marketing field. The best marketing analytics bachelor’s degrees prepare students to be leaders in the industry and tap into market research and analysis benefits.

This article looks at some of the best Bachelor’s Degrees in Marketing Analytics to start your career, and the tuition costs and steps to apply for each program. We’ll also explore the types of marketing analytic bachelor’s degree jobs and careers available for graduates.

Where Can I Get a Bachelor’s Degree in Marketing Analytics?

Some of the best schools to get a Bachelor’s Degree in Marketing Analytics include Liberty University and New York University. Other schools offering marketing analytics-related programs include Arizona State University, Drexel University, Regent University, Southern New Hampshire University, and the University of Texas at San Antonio.

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What Schools Offer the Best Marketing Analytics Bachelor’s Degrees?

  • Arizona State University
  • Drexel University
  • Liberty University
  • New York University
  • Syracuse University

What Are the Admission Requirements for a Bachelor’s Degree in Marketing Analytics?

The primary admission requirement for a Bachelor’s Degree in Marketing Analytics is a high school diploma or GED. Many universities may also require SAT or ACT scores, an application essay or personal statement, letters of recommendation, and official high school transcripts.

Most institutions require international students with English as a second language (ESL) to submit proof of English proficiency documents such as the Test of English as a Foreign Language exam (TOEFL), Cambridge English Test, iTEP Academic, Cambridge C1 Advanced, or PTE Academic test results.

Marketing Analytics Bachelor’s Degree Admission Requirements

  • Official high school transcripts
  • Official ACT or SAT scores (optional dependent on school)
  • Letters of recommendation
  • An application essay or personal statement
  • Proof of English (ESL and international students)

How to Get a Bachelor’s Degree in Marketing Analytics

You can get a marketing analytics bachelor’s degree by fulfilling all of the graduation requirements. Most programs require students to complete at least 120 credit hours and maintain a minimum GPA of 2.0 throughout their studies. Some programs may also require a senior capstone project.

How Many Credits Do You Need for a Bachelor’s Degree in Marketing Analytics?

You’ll need 120 credits on average for a Bachelor’s Degree in Marketing Analytics. Some universities may require you to satisfy up to 225 credit hours to graduate with a marketing analytics-related degree. The credits are broken down into core courses, general education courses, electives, and capstone projects.

Marketing Analytics Degree Requirements

  • Core courses (30 – 50 credits)
  • Upper-level courses (30 credits)
  • General education courses (33 credits)
  • Elective courses (30 credits)
  • Capstone project (4 credits)

Best Marketing Analytics Bachelor’s Degree Programs and Schools: Overview

School Program Accreditation
Arizona State University Bachelor of Science in Marketing Higher Learning Commission
Drexel University BSBA in Marketing / MS in Strategic and Digital Communication Middle States Commission on Higher Education
Liberty University Bachelor of Science in Business Administration: Marketing Analytics Southern Association of Colleges and Schools, Commission on Colleges
Maryville University Bachelor’s in Marketing Higher Learning Commission
New York University Bachelor of Science in Marketing Analytics Middle States Commission on Higher Education
Regent University Bachelor of Science in Marketing Southern Association of Colleges and Schools, Commission on Colleges
Southern New Hampshire University Bachelor of Science in Marketing New England Commission of Higher Education
Syracuse University Bachelor of Science in Marketing Management Middle States Commission on Higher Education
University of Florida The Bachelor of Science in Business Administration-Marketing Southern Association of Colleges and Schools, Commission on Colleges
University of Texas at San Antonio Bachelor of Business Administration in Marketing Southern Association of Colleges and Schools, Commission on Colleges

Best Schools for Marketing Analytics: Top Marketing Analytics Bachelor’s Degree Programs

The following list comprises the best marketing analytics bachelor’s degree programs. These undergraduate degrees are designed to equip students with the analytical tools, technical skills, and critical thinking skills necessary for a career in marketing analytics. Most of the best schools for marketing analytics on our list are ranked among the top institutions for innovation by the U.S. News & World Report.

1

Arizona State University

Tempe, AZ

Founded in 1885, Arizona State University is a world-renowned institution and one of the largest in the United States. The university offers 87 academic programs with a total enrollment of 54,866 students, as of Fall 2021, and over 89 percent of students receive some form of financial aid.

Bachelor of Science in Marketing

ASU’s Bachelor of Science in Marketing program offers students various courses to enhance their market analytics skills, such as data-driven marketing, advanced selling, using data and technology, and business statistics. The program prepares students to take on market research and information management roles in areas like customer relationship management, business development, and international marketing.

Bachelor of Science in Marketing Overview

  • Accreditation: Higher Learning Commission
  • Tuition: $10,710/year (in state); $28,000/year (out of state)
  • Required Credits: 120 credits
  • Program Length: 3 - 4 years
  • Learning Format: In person or online
  • NCES School Graduation Rate: 66%

Bachelor of Science in Marketing Admission Requirements

  • GPA: 3.4 in competency courses
  • Standardized Tests: ACT or SAT optional
  • Application Fee: $50 (Arizona residents), $70 (domestic non-residents), $85 (international non-residents)
  • Minimum Education: High school diploma or equivalent
  • Other Requirements: Top 25 percent in high school graduation class

Applying to Arizona State University

  1. Fill out the undergraduate admission application form or Common Application
  2. Pay the application fee
  3. Submit your high school transcripts
  4. Submit your SAT or ACT scores, if desired
  5. Check your application status
  6. Fill out the Free Application for Federal Student Aid (FAFSA) form

2

Drexel University

Philadelphia, PA

Founded in 1891, Drexel University is a world-class research institution renowned for its experiential education. The institution offers various certificate, undergraduate, graduate, and doctorate programs through a blend of in-person and online learning, with over 23,000 students enrolled in its programs.

BSBA in Marketing / MS in Strategic and Digital Communication

Drexel’s accelerated program allows students to earn a bachelor’s and master’s degree by completing 225 credit hours. The bachelor's degree focuses on promotional and advertising campaigns, pricing strategies, product development, and market research. The master's degree equips students with digital communication skills to help them become leaders in the industry.

BSBA in Marketing / MS in Strategic and Digital Communication Overview

  • Accreditation: Middle States Commission on Higher Education
  • Tuition and Fees: $19,195/term
  • Required Credits: 225 credits
  • Program Length: 5 years
  • Learning Format: In person
  • NCES School Graduation Rate: 71%

BSBA in Marketing / MS in Strategic and Digital Communication Admission Requirements

  • GPA: 3.0
  • Standardized Tests: Not required
  • Application Fee: $50
  • Minimum Education: High school
  • Other Requirements: 500-word essay, two letters of recommendation, high school transcripts

Applying to Drexel University

  1. Review application requirements, instructions, and deadlines
  2. Fill out your application
  3. Submit the required materials
  4. Pay the application fee
  5. Check your application status

3

Liberty University

Lynchburg, VA

Liberty University was founded in 1971 and is best known as a Christian academic institution. It offers over 300 residential undergraduate and graduate degrees in its 15 schools and colleges and has a total enrollment of more than 100,000 students.

B.S. in Business Administration: Marketing Analytics

Liberty’s marketing analytics program requires students to complete 120 credit hours and master core areas including marketing analysis, survey design, marketing research, and consumer behavior. The program prepares students for various career opportunities in marketing analytics, such as content manager, marketing executive, digital marketer, brand manager, and marketing research analyst.

B.S. in Business Administration: Marketing Analytics Overview

  • Accreditation: Southern Association of Colleges and Schools, Commission on Colleges
  • Tuition: $23,800/year
  • Required Credits: 120 credits
  • Program Length: 4 years
  • Learning Format: In person
  • NCES School Graduation Rate: 54%

B.S. in Business Administration: Marketing Analytics Admission Requirements

  • GPA: 3.1 - 3.8 recommended
  • Standardized Tests: SAT, ACT, or CLT
  • Application Fee: $50
  • Minimum Education: High school
  • Other Requirements: Essay, consistency of grades

Applying to Liberty University

  1. Fill out and submit the admission application form
  2. Submit the required documents
  3. Apply for financial aid
  4. Pay the application fee and complete financial check-in
  5. Begin course registration

4

Maryville University

Saint Louis, MO

Founded in 1872, Maryville University is one of the oldest private universities in the United States. It offers over 90 degree programs, with a total enrollment of more than 10,000 students from 56 countries. The average class size at Maryville is 14 students, and over 93 percent of students receive financial aid to help pay for tuition costs.

Bachelor’s in Marketing

To graduate from this program, students will complete 128 credit hours, including 39 credits in business core courses, 24 credits in marketing, and 30-33 credits in general education courses. Key course topics explored in this program include marketing analytics, marketing and digital media, social media campaigns, computer applications, business communications, principles of marketing, microeconomics, macroeconomics, and consumer behavior.

Bachelor’s in Marketing Overview

  • Accreditation: Higher Learning Commission
  • Tuition: $24,766/year
  • Required Credits: 128 credits
  • Program Length: 4 years
  • Learning Format: In person
  • NCES School Graduation Rate: 75%

Bachelor’s in Marketing Admission Requirements

  • GPA: 2.5
  • Standardized Tests: SAT or ACT optional
  • Application Fee: None
  • Minimum Education: High school diploma or equivalent
  • Other Requirements: Official high school transcripts

Applying to Maryville University

  1. Review admission requirements and deadlines
  2. Fill out and submit the application for admission
  3. Submit all the required documents, including official transcripts
  4. Check your application status

5

New York University

New York, NY

New York University’s School of Professional Studies was established in 1934 to offer career-focused programs that prepare students for careers as leaders in their industry of choice. The school offers over 100 degree and certificate programs and has a total enrollment of 3,634 students.

BS in Marketing Analytics

NYU’s marketing analytics program requires students to complete 128 credits, including a senior capstone project. The program equips students with a solid grasp of social media marketing and analytics, web analytics, data visualization, CRM, data mining, data warehousing, and other critical marketing analytics skills.

BS in Marketing Analytics Overview

  • Accreditation: Middle States Commission on Higher Education
  • Tuition and Fees: $27,440/semester
  • Required Credits: 128 credits
  • Program Length: 4 years
  • Learning Format: In person
  • NCES School Graduation Rate: 88%

BS in Marketing Analytics Admission Requirements

  • GPA: 3.3
  • Standardized Tests: ACT or SAT optional
  • Application Fee: $80
  • Minimum Education: High school diploma or equivalent
  • Other Requirements: Personal statement, letter of recommendation, official transcripts

Applying to New York University

  1. Fill out and submit the Common Application form
  2. Submit the required documents
  3. Check your application status

6

Regent University

Virginia Beach, VA

Regent University was founded by Dr. M.G. Robertson in 1977 and has evolved to become of the top Christian universities in the US. The school offers more than 150 academic programs, with 2,271 degrees awarded to students in the 2020 - 2021 academic year.

B.S. in Marketing

Regent University’s marketing program covers core areas in marketing analytics such as social media marketing, market research, consumer behavior, promotions, and advertising. The program prepares students for various lucrative career paths in brand management, social media and e-commerce strategy, retail management, and advertising.

B.S. in Marketing Overview

  • Accreditation: Southern Association of Colleges and Schools, Commission on Colleges
  • Tuition: $9,040/semester
  • Required Credits: 120 credits
  • Program Length: 4 years
  • Learning Format: In person or online
  • NCES School Graduation Rate: 61%

B.S. in Marketing Admission Requirements

  • GPA: No minimum requirement
  • Standardized Tests: Not required
  • Application Fee: N/A
  • Minimum Education: High school diploma or equivalent
  • Other Requirements: Unofficial transcripts

Applying to Regent University

  1. Fill out the online application
  2. Submit your transcripts
  3. Submit your identification documents
  4. Submit your Free Application for Federal Student Aid (FAFSA)
  5. Await an admissions decision

7

Southern New Hampshire University

Manchester, NH

Founded in 1932, Southern New Hampshire University is best known for its affordability, innovative programs, accessible faculty, supportive community, and campus experience. The private, non-profit school’s 200 programs are offered to over 60,000 undergraduate and graduate students in online and on-campus learning formats.

Bachelor of Science in Marketing

Students of this program will graduate with a solid background in marketing and have knowledge in areas like professional selling, retail management, strategic management, product purchasing and distribution, customer relationship building, and social media communication. The program is known to produce graduates with excellent critical thinking, communication, decision-making, and business skills necessary to succeed in the marketing industry.

Bachelor of Science in Marketing Overview

  • Accreditation: New England Commission of Higher Education
  • Tuition: $15,000/year
  • Required Credits: 120 credits
  • Program Length: 4 years
  • Learning Format: In person
  • NCES School Graduation Rate: 37%

Bachelor of Science in Marketing Admission Requirements

  • GPA: No minimum requirement
  • Standardized Tests: Not required
  • Application Fee: None
  • Minimum Education: High school diploma or equivalent
  • Other Requirements: Official transcripts, one letter of recommendation

Applying to Southern New Hampshire University

  1. Fill out and submit a Common Application
  2. Submit the required application materials
  3. Apply for financial aid
  4. Await an admissions decision

8

Syracuse University

Syracuse, NY

Founded in 1870, Syracuse University is a private top-tier research institution offering one of the best marketing analytics bachelor's degree programs. It has a student population of over 22,000 enrolled in nearly 600 academic programs.

Bachelor of Science in Marketing Management

The fundamental courses of this program include sales management in B2B markets, brand management, global marketing strategy, marketing research and analytics, new product management, and consumer behavior. Graduates of the Bachelor of Science in Marketing Management program take on various marketing roles after graduation, such as marketing directors, marketing coordinators, and media planners.

Bachelor of Science in Marketing Management Overview

  • Accreditation: Middle States Commission on Higher Education
  • Tuition: $58,440/year
  • Required Credits: 122 credits
  • Program Length: 4 years
  • Learning Format: In person
  • NCES School Graduation Rate: 83%

Bachelor of Science in Marketing Management Admission Requirements

  • GPA: No minimum requirement
  • Standardized Tests: SAT or ACT optional
  • Application Fee: $85
  • Minimum Education: High school diploma or equivalent
  • Other Requirements: Two academic recommendations, secondary school counselor evaluation, and official high school transcripts

Applying to Syracuse University

  1. Review the application deadlines, enrollment options, and application checklist
  2. Fill out and submit the Common Application
  3. Pay the application fee
  4. Submit all the required documents
  5. Check your application status

9

University of Florida

Gainesville, FL

Founded in 1853, the University of Florida is a world-class public institution known for its affordability and cutting-edge research. It offers over 300 programs from 16 colleges and has a total enrollment of more than 50,000 students.

Bachelor of Science in Business Administration-Marketing

To graduate from this program, students must fulfill 120 credits and maintain a 2.0 GPA. The wide range of topics covered in this degree track include principles of marketing, foundation of business analytics and artificial intelligence, statistics for business decisions, consumer behavior, marketing management, and real estate analysis.

Bachelor of Science in Business Administration-Marketing Overview

  • Accreditation: Southern Association of Colleges and Schools, Commission on Colleges
  • Tuition and Fees: $6,380/year (in state); $28,658/year (out of state)
  • Required Credits: 120 credits
  • Program Length: 4 years
  • Learning Format: In person
  • NCES School Graduation Rate: 89%

Bachelor of Science in Business Administration-Marketing Admission Requirements

  • GPA: 2.0
  • Standardized Tests: SAT or ACT
  • Application Fee: $30
  • Minimum Education: High school diploma or equivalent
  • Other Requirements: Official high school transcripts

Applying to University of Florida

  1. Fill out the application for admission online
  2. Submit the required documents
  3. Pay the application fee
  4. Send your ACT or SAT scores and transcripts to the university
  5. Check your application status

10

University of Texas at San Antonio

San Antonio, TX

The University of Texas at San Antonio was founded in 1969 and is one of the top tier-one research institutions in the US. The school prides itself on serving the Latino community and offers over 150 academic programs to more than 34,000 students.

BBA in Marketing

This Bachelor of Business Administration in Marketing degree program equips students with superior analytical skills to become leading marketing professionals and experts in market trends, predictive analytics, digital marketing, and content marketing.

BBA in Marketing Overview

  • Accreditation: Southern Association of Colleges and Schools, Commission on Colleges
  • Tuition: $10,966/year (in state); $26,352/year (out of state)
  • Required Credits: 120 credits
  • Program Length: 4 years
  • Learning Format: In person
  • NCES School Graduation Rate: 46%

BBA in Marketing Admission Requirements

  • GPA: 2.5
  • Standardized Tests: SAT or ACT optional until 2023
  • Application Fee: $70
  • Minimum Education: High school diploma or equivalent
  • Other Requirements: Official high school transcripts, one personal essay, one letter of recommendation; top 25% of graduating class or ACT score of 27 or higher

Applying to the University of Texas at San Antonio

  1. Fill out and submit an online application
  2. Pay the application fee
  3. Submit all required documents
  4. Check your application status and await an admissions decision

What Is a Marketing Analytics Bachelor’s Degree?

A marketing analytics bachelor’s degree is a four-year undergraduate program that equips students with solid foundational knowledge for tracking and analyzing marketing efforts. This degree program prepares students for entry-level jobs or more advanced roles in marketing.

How Important Is a Bachelor’s Degree in Marketing Analytics?

A Bachelor’s Degree in Marketing Analytics is very important if you are considering pursuing a career in marketing analytics or a marketing-related career. A degree increases your credibility and enhances your career options.

A Bachelor’s Degree in Marketing Analytics will help you become a more analytical marketer by determining which efforts have the best return on investment and using this analysis to develop better marketing strategies in the future.

What Types of Bachelor’s Degree Can You Get in Marketing Analytics?

The most common types of bachelor’s degrees you can get in marketing analytics include a Bachelor of Science, Bachelor of Science in Business Administration, and Bachelor of Business Administration.

Is It Better to Get a Bachelor of Science or Bachelor of Science in Business Administration in Marketing Analytics?

It is better to get a Bachelor of Science than a Bachelor of Science in Business Administration in marketing. Bachelor of Science degree holders are generally more employable and have higher salaries than their counterparts. According to ZipRecruiter, the average annual salary for a Bachelor of Science holder is $67,256, while that of a Bachelor of Science in Business Administration holder is $51,826 .

However, both of these degree paths have their own benefits. It is best to research the core curricula of both to see which degree path fits your interests and goals.

What Is the Difference Between a Marketing Analytics Bachelor’s Degree and a Marketing Analytics Certificate?

The difference between a marketing analytics bachelor’s degree and a certificate in marketing analytics involves the graduation requirements and topics covered. A marketing analytics bachelor’s degree usually requires 120 credits throughout four academic years. The program covers core courses, general education courses, electives, and a capstone project.

A marketing analytics certificate can take as little as two weeks to complete and is not as comprehensive as a bachelor’s degree. A certificate is meant for professionals that wish to expand on or upskill in a certain area, and they are typically more affordable than a degree.

How Much Does It Cost to Get a Bachelor’s Degree in Marketing Analytics?

A marketing analytics bachelor’s degree costs between $14,920 and $53,217 on average to get a Bachelor’s Degree in Marketing Analytics. The total cost depends on a wide range of factors, such as living arrangements and the type of institution. It is generally cheaper to live with family and attend a public institution.

Getting a Bachelor’s Degree in Marketing Analytics from a public institution costs between $14,920 to $25,487 while attending a private institution costs between $42,163 to $53,217, according to the National Center for Education Statistics (NCES).

How Long Does It Take to Get a Marketing Analytics Bachelor’s Degree?

It typically takes four years to get a Bachelor’s Degree in Marketing Anayltics. Some schools, such as Arizona State University, offer an accelerated program, allowing you to complete the degree in three years. Other schools, such as Drexel University, offer students the chance to complete their marketing analytics bachelor’s degree with a dual master’s degree in five years.

The credits required to graduate may vary depending on the school and type of program. Students need to complete at least 120 credit hours to get this degree. To graduate in four academic years, students will have to take at least 15 credits per semester and attend school full-time.

How Hard Is It to Get a Bachelor’s Degree in Marketing Analytics?

It is not very hard to get a Bachelor’s Degree in Marketing Analytics. Most of the programs on our list of the best marketing analytics bachelor’s degrees are relatively easy to join, as they do not have strict entry requirements. The high graduation rates of most of these programs suggest that prospective students are very likely to graduate and earn a Bachelor’s Degree in Marketing Analytics.

Why Should You Get a Marketing Analytics Bachelor’s Degree?

You should get a marketing analytics bachelor’s degree because it will prepare you for a lucrative career in marketing analytics and marketing research. Some of the skills you’ll acquire during this course include an excellent grasp of statistical analysis, predictive modeling, customer and business analysis, and advanced marketing analysis.

Having these skills will prepare you for a wide range of marketing analytics jobs, such as marketing manager, business analyst, and marketing analytics manager. They also benefit you by providing a gateway to succeed in other professional roles in marketing, including digital marketing, marketing management, international marketing, and marketing communications.

What Courses Do You Need to Take in a Bachelor’s Degree Program in Marketing Analytics?

Some of the courses in a bachelor’s degree program in marketing analytics you will study include Consumer Behavior, Marketing Analysis, Marketing Communication, Market Research, and Product/Brand Management.

Consumer Behavior

This course will help you better understand how and why consumers purchase products and services for personal consumption. It covers topics such as consumer types, models and roles of consumer behavior, steps of the decision-making process, and the factors influencing consumer behavior.

Marketing Analysis

Heavy on qualitative and quantitative data, this data-driven course helps you better understand the variables at play in any given industry. You’ll learn how to conduct an industry SWOT analysis and become more adept at formulating strategies to make businesses more successful.

Marketing Communication

Taking a course in marketing communication will help you learn the important techniques businesses and individuals use to convey promotional messages about their products and services. You’ll become skilled at communicating messages by creating a preference in the minds of the target consumers, thereby shortening the sales cycle.

Market Research

This course teaches you how to collect, analyze, and interpret data. As a result, you’ll be able to determine the feasibility of new businesses and spot new markets and trends early to optimize product placement and promotional campaigns.

Product/Brand Management

A course in product/brand management teaches you how to maintain and improve a company’s goods, services, and brand perception. You’ll learn how to increase customer loyalty, establish brand awareness, and cost leverage to make a brand thrive.

Continuing Education Paths for Marketing Analytics Bachelor’s Degree Graduates

Two of the most common continuing education paths to take after earning a marketing analytics bachelor’s degree include studying for a master’s degree or a professional certificate . A professional marketing analytics certificate or master’s degree in a field such as marketing analytics, statistics and marketing, marketing research, or an MBA in a related field can increase your skills and prepare you for leadership positions.

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What to Look For in the Best Marketing Analytics Bachelor’s Degree Programs

The key things to look for in the best marketing analytics bachelor’s degree programs include accelerated degree options, continuing education/dual degree options, cost, and graduation rate. These options will help you narrow your school search for the program that works best for you.

Accelerated Degree Options

An accelerated degree option allows you to complete your degree in less time than normal. For example, Arizona State University’s accelerated degree option allows students to complete their Bachelor of Science in three years instead of four. If you would like to have a more immersive experience and complete your degree in a shorter period, you should look for a school that offers accelerated degree options.

Accreditation

Accreditation offers a quality guarantee and ensures that the program you wish to attend meets acceptable standards of quality. Attending an accredited institution qualifies you to apply for and receive federal student aid, as well as boosting your resume and academic certifications.

Continuing Education/Dual Degree Options

Dual degree options such as Drexel University’s BSBA in Marketing and MS in Strategic and Digital Communication are excellent paths that allow students to get more education and certifications in less time. They allow you to pursue two degrees simultaneously and are a great option for students looking to complete an intensive academic journey and save time.

Cost

The best marketing analytics bachelor’s degree programs have different costs, and some are more affordable than others. However, a lower cost doesn’t necessarily equate to lower quality. It’s important to factor in the cost to select an option that best suits your budget. Many universities also offer forms of financial aid, such as grants, scholarships, or federal or state aid.

Graduation Rate

An institution’s graduation rate estimates how likely students are to graduate based on data from previous students. As a rule, you should always give preference to schools with a higher graduation rate.

What Is the Most Affordable Marketing Analytics Bachelor’s Degree?

The most affordable marketing analytics bachelor’s degree program is the University of Florida’s Bachelor of Science in Business Administration-Marketing. The total tuition cost for this program is $25,520 for Florida residents.

Salary and Job Outlook for Marketing Analytics Bachelor’s Degree Graduates

Two marketing professionals looking at a tablet in an office setting Best Marketing Analytics Bachelor's Degree
The field of marketing is promising, with job growth expected across most roles.

The job outlook for marketing analytics bachelor’s degree holders is promising. Some of the jobs you can apply for with this degree include market research analyst, marketing analyst, and digital strategist. Continue reading for an overview of some of the highest-paying career opportunities in the field of marketing.

How Hard Is It to Get a Job With a Marketing Analytics Bachelor’s Degree?

It is not very hard to get a job with a marketing analytics bachelor’s degree. According to the Bureau of Labor and Statistics, roles such as market research analyst and marketing specialist are projected to create the most new jobs in the market , signifying that there are plenty of job opportunities for someone with a marketing analytics bachelor’s degree.

What’s the Average Marketing Analytics Bachelor’s Degree Salary?

The average salary for someone with a marketing analytics Bachelor of Science degree is $66,000 per year, according to PayScale. The average salary of someone with a Bachelor of Business Administration degree in marketing is $65,000 per year.

What Types of Jobs Can You Get With a Marketing Analytics Bachelor’s Degree?

The jobs you can do with a marketing analytics degree include marketing research analyst, market analyst, brand manager, digital marketer, and marketing consultant. The field of marketing is very broad, and a Bachelor’s Degree in Marketing can open doors to many different career opportunities.

Marketing Analytics Degree Jobs

  • Marketing research analyst
  • Market analyst
  • Brand manager
  • Digital strategist
  • Marketing consultant

Potential Careers With a Marketing Analytics Degree

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How Much Money Can You Make With a Bachelor’s Degree in Marketing Analytics?

You can make between $65,810 and $142,170 with a marketing analytics bachelor’s degree. Some entry-level jobs in marketing analytics pay less than $60,000, but you can earn over $100,000 once you gain experience for leadership positions.

Some of the highest paying marketing analytics bachelor’s degree jobs include Market Research Analyst, Operations Research Analyst, Sales Manager, Advertising and Promotions Manager, and Marketing Manager.

Highest-Paying Marketing Analytics Bachelor’s Degree Jobs and Salaries: Overview

Marketing Analytics Bachelor’s Degree Jobs Average Salary
Marketing Manager $135,030
Advertising and Promotions Manager $133,380
Sales Manager $127,490
Operations Research Analyst $82,360
Market Research Analyst $63,920

Best Jobs for Marketing Analytics Bachelor’s Degree Grads

The best marketing analytics bachelor’s degree jobs with the highest salaries pay more than $60,000 on average. Below you’ll find an overview of some of the top-paying roles available.

1

Marketing Manager

Average Salary: $135,030

Marketing managers examine the market demand for goods and services offered by companies and their competitors and identify new markets where these products can thrive. They also develop creative pricing strategies to help companies increase their market share and maximize their profits.

2

Advertising and Promotional Manager

Average Salary: $133,380

Advertising and promotional managers develop programs to generate interest among potential buyers of an organization’s goods and services. They work with other departments to develop the best advertising, promotional, and marketing campaigns to maximize an organization's sales and revenue.

3

Sales Manager

Average Salary: $127,490

Sales managers direct the sales activities of an organization and oversee the distribution of products and services. They develop sales objectives and train sales representatives to maximize sales, and analyze data to create better sales strategies.

4

Operations Research Analyst

Average Salary: $82,360

Operational research analysts use advanced analytical and mathematical techniques to solve problems in business, marketing, logistics, and other fields. They gather and analyze data from various sources, such as customer feedback, computer databases, and sales history to help organizations develop better strategies for growth.

5

Market Research Analyst

Average Salary: $63,920

Marketing analysts use statistical tools to analyze marketing conditions. They determine which products a company should produce as well as their target market and pricing. Market research analysts also gather and analyze data on competitors and consumers, and present their findings in an easy-to-understand format to clients, management, and other stakeholders.

Best Jobs According to Your Major

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Is a Bachelor’s Degree in Marketing Analytics Worth It?

Yes, a Bachelor’s Degree in Marketing Analytics is worth it if you’re considering a career in marketing analytics or marketing-related roles. With a cost of $14,920 to $53,908 and average annual salaries of $65,810 to $142,170, marketing analytics graduates can expect a high return on their investment.

Additional Reading About Marketing Analytics

[query_class_embed] https://careerkarma.com/blog/best-online-marketing-analytics-bachelors-degrees/ https://careerkarma.com/blog/how-to-become-a-marketing-analyst/ https://careerkarma.com/blog/marketing-analytics/

Marketing Analytics Bachelor’s Degree FAQ

Do I need a master’s degree for a career in marketing analytics?

No, you don’t need a master’s degree for a career in marketing analytics. A bachelor’s degree is sufficient for most marketing analytics roles. However, getting a master’s degree can make you stand out when applying to high-paying roles such as management positions.

Can I take a marketing analytics bachelor’s degree online?

Yes, you can take a marketing analytics bachelor’s degree online. Some of the schools with the best online marketing analytics bachelor’s degree programs include the University of Maryland Global Campus and PennState World Campus.

Are online and in-person marketing analytics bachelor’s degrees the same?

No, online and in-person marketing analytics bachelor’s degrees are not the same. The model of learning and cost of tuition for these programs are different. However, the programs have similar courses and requirements for graduation, and both are valuable and respected forms of education.

Can I switch careers with a marketing analytics bachelor’s degree?

Yes, you can switch careers with a Bachelor’s Degree in Marketing Analytics due to its flexibility. The analytical skills acquired through these programs are easily transferable to other careers, such as statistician and data analyst roles.

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David Njue

About the author: David is a content writer with over five years of experience. As a writer, he has covered a variety of topics, including IoT and network security. He has a Bachelor of Economics and Statistics from Kenyatta University and a Certificate in Chinese Language, History, Philosophy and Culture from Shandong Normal University.

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