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Best Online Advertising Master’s Degree Programs, Jobs, and Salaries

Oluwaniyi Raji - May 22, 2022


Advertising has become technology-fused and intensely competitive. Achieving a peak career in the sector might be difficult for those that do not have the necessary expertise. If you lack the luxury of time to pursue an advanced qualification in person, you can consider any of the best online advertising master’s degrees.

Online advertising master’s degrees can help develop valuable professional and soft skills in this field. Master’s Degrees in Advertising can also provide consistent career advancement. This article will aid your research by providing information about the best online Master’s Degrees in Advertising and the best advertising master’s degree jobs.

Where Can I Get an Advertising Master’s Degree Online?

You can get an advertising master’s degree online from a university that offers remote learning options for its degree programs. Some of the best universities that provide an online advertising master’s degree include Arizona State University and Southern New Hampshire University. You can also get this degree at Oregon State University or Regent University.

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What Schools Offer the Best Advertising Master’s Degrees?

  • Arizona State University
  • Oregon State University
  • Regent University
  • Southern New Hampshire University
  • The University of Texas at San Dalla

What Are the Admission Requirements for an Online Advertising Master’s Degree?

The admission requirements for an online Master’s Degree in Advertising include a bachelor’s degree in a related field. You will also be required to complete an online application and pay any required fees. Admission requirements also often include a resume, letters of recommendation, statement of purpose, and test scores. Admission requirements will vary depending on the school or program.

Online Advertising Master’s Degree Admission Requirements

  • Bachelor’s degree in a related field
  • Online application form
  • Payment of application fee if required
  • Standardized test scores
  • Official transcript
  • Recommendation letters
  • Resume
  • Statement of purpose or personal essay

How to Get an Advertising Master’s Degree Online

You can get an online advertising master’s degree after meeting your institution’s graduation requirements. Online students will attend their classes virtually, complete the required courses, and attain the requisite pass score for all examinations. They may also need to complete some projects or capstone courses.

The requirements to obtain this advanced degree will vary depending on the institution and whether a student enrolls part-time or full-time. Below are some general conditions that students must satisfy to be eligible for an online advertising master’s degree.

Advertising Degree Requirements

  • Complete 35-40 required credit hours
  • Pass all examinations
  • Take and complete all the necessary compulsory and elective courses
  • Fulfill final program requirements such as internship, research, or projects
  • Satisfy any additional requirement that the school specifies

Best Online Advertising Master’s Degree Programs and Schools: Overview

School Program Accreditation
Arizona State University Communication, MA Higher Learning Commission
Drexel University Online MS in Strategic & Digital Communications Middle States Commission on Higher Education
Franklin University MS Marketing and Communications Higher Learning Commission
Oregon State University MBA in Marketing Northwest Commission on Colleges and Universities
Penn State World Campus Master’s in Marketing Analytics and Insights Middle States Commission on Higher Education
Regent University MA in Communication Southern Association of Colleges and Schools Commissions on Colleges
Southern New Hampshire University Master’s in Marketing Online New England Commission on Higher Education
Syracuse University Master’s in Communication Middle States Commission on Higher Education
University of Maryland Global Campus Online Marketing Management Master’s Degree Middle States Commission on Higher Education
The University of Texas at Dallas Online Degree-MS in Marketing Southern Association of Colleges and Schools Commission on Colleges

Best Schools for Advertising: Top Online Advertising Master’s Degree Programs

Online and hybrid colleges and institutions are some of the best schools where you can get an online advertising master’s degree. These institutions provide thorough and well-structured programs to help their students pursue high-paying careers in advertising. We’ve provided our list of the best online advertising master’s degrees below.

1

Arizona State University

Tempe, AZ

The 11th Arizona territorial legislature established Arizona State University (ASU) in 1885. It has since then become one of the largest public universities in the US. ASU offers 350 degree options across its four regional centers and five campuses throughout Arizona, as well as online.

Communication, MA

Master of Arts in Marketing students will take courses in marketing statistics, relationship marketing, and marketing management. In this program, the students will explore areas involving marketing research, product strategy, and international marketing. They will also have to complete at least 30 credit hours to be eligible for their graduate degrees.

Communication, MA Overview

  • Accreditation: Higher Learning Commission
  • Tuition: $5,969/semester
  • Required Credits: 30
  • Program Length: 2 semesters at 15 credits per semester
  • Learning Format: Online
  • NCES School Graduation Rate: 66%

Communication, MA Admission Requirements

  • GPA: 3.0
  • Standardized Tests: GMAT or GRE
  • Application Fee: $70
  • Minimum Education: Bachelor's Degree in Marketing or any related field
  • Other Requirements: Official transcripts, resume

Applying to Arizona State University

  1. Complete the online application form
  2. Pay the application fee
  3. Program policies acknowledgment
  4. Submit your curriculum vitae or resume
  5. Submit proof of English proficiency (for applicants whose native language is not English)

2

Drexel University

Philadelphia, PA

Drexel University was founded in 1891. The financier and philanthropist Anthony J. Drexel established it as a private university to promote research and education. Today, it offers in-person and online programs to over 15,000 undergraduates and 8,000 graduate students across different fields.

Online MS in Strategic and Digital Communication

Online MS in Strategic and Digital Communication is an interdisciplinary degree that sharpens its students' communication skills to keep them in line with the evolving digitization of the field. With its mandatory six-month internship, this graduate program specializes in social media and strategic communication to give students a strong foundation in the digitized marketing field.

Online MS in Strategic and Digital Communication Overview

  • Accreditation: Middle States Commission on Higher Education
  • Tuition: $750/credit
  • Required Credits: 45 credits
  • Program Length: 3 semesters at 15 credits per semester
  • Learning Format: Online
  • NCES School Graduation Rate: 71%

Online MS in Strategic and Digital Communication Admission Requirements

  • GPA: 3.0
  • Standardized Tests: GMAT or GRE
  • Application Fee: No application fee is required
  • Minimum Education: A bachelor's degree from a regionally accredited college or university in marketing or a related field
  • Other Requirements: Unofficial transcript, university essay, and recommendation letter

Applying to Drexel University

  1. Complete and submit the online application form
  2. Submit a letter of recommendation, either professional or academic
  3. Upload an unofficial transcript to the admission portal
  4. Meet the required pass score for the standardized tests

3

Franklin University

Columbus, OH

Franklin University is a private university that was founded in 1902. It offers associate degrees , bachelor’s degrees, master’s degrees, and postgraduate degrees. The school is popular for its coaching program that allows its coaches to mentor students towards achieving specific academic, personal, and professional goals in their career paths.

MS Marketing and Communication

This dual-disciplined course integrates marketing with the communications discipline. It uses hands-on assignments and case studies to strengthen students’ core marketing strategizing, brand management, digital marketing, and creative production skills. This program employs a six-week course format to reward students with this degree in just 14 months.

MS Marketing and Communications Overview

  • Accreditation: Higher Learning Commission
  • Tuition: $670/credit
  • Required Credits: 36 credits
  • Program Length: 14 months
  • Learning Format: Online
  • NCES School Graduation Rate: 42%

MS Marketing and Communications Admission Requirements

  • GPA: 2.75
  • Standardized Tests: Not required
  • Application Fee: $30
  • Minimum Education: A baccalaureate degree from an institutionally accredited college or university in the US or its equivalent from a foreign institution
  • Other Requirements: Proficiency in the English language

Applying to Franklin University

  1. Create an account
  2. Provide your basic information
  3. Pay the application fee
  4. Submit your application
  5. Wait for a response from Franklin’s admissions office

4

Oregon State University

Corvallis, OR

For over 50 years Oregon State University has provided easy access to quality education. The institution offers over 200 undergraduate, graduate, and doctoral degrees and teaches its students advanced communication and problem-solving skills. With an average of 32,000 on-campus students, it is easily the largest university in the state.

MBA in Marketing

MBA students at Oregon State University must complete 60 total credits to graduate. They will learn to develop communication and social media marketing strategies by incorporating customer insights and innovative problem-solving. Students will also be able to apply marketing principles and techniques to overcome marketing challenges and sustain successful careers.

MBA in Marketing Overview

  • Accreditation: Northwest Commission on Colleges and Universities
  • Tuition: $52,080 for the whole program
  • Required Credits: 60 credits
  • Program Length: 4 semesters at 15 credits per semester
  • Learning Format: Online
  • NCES School Graduation Rate: 69%

MBA in Marketing Admission Requirements

  • GPA: 3.0
  • Standardized Tests: GMAT or GRE (waiver is available)
  • Application Fee: $75 for domestic applicants, $85 for international applicants
  • Minimum Education: Bachelor's degree in a related field
  • Other Requirements: Complete an informational interview, resume, short essay questions, online reference system

Applying to Oregon State University

  1. Submit the online application form
  2. Complete the short essay questions available within the online application form
  3. Pay the required fee
  4. Upload fully updated resume to the admission application portal
  5. Send official transcripts to the institution's email address
  6. Submit two professional or academic references

5

Penn State World Campus

University Park, PA

Pennsylvania State University was established in 1855 and launched Penn State World Campus in 1998. For over 20 years, the online school has maintained a standard of excellence and convenience. This standard allows their students to earn their degrees entirely online. Its 175 programs provide students with the necessary academic support services to excel in their career paths.

Master’s in Marketing Analytics and Insights

This program broadens students' knowledge in digital marketing communications, consumer insights, brand management, and customer experience and satisfaction. It also empowers the students to embrace technology to maximize their marketing experiences. Students have the option to participate in the global immersion experience and learn about international marketing.

Master’s in Marketing Analytics and Insights Overview

  • Accreditation: Middle States Commission on Higher Education
  • Tuition: $1,046/credit (11 or fewer courses); $12,552/semester (12 or more courses)
  • Required Credits: 30 credits
  • Program Length: 2 semesters at 15 credits per semester
  • Learning Format: Online
  • NCES School Graduation Rate: 73%

Master’s in Marketing Analytics and Insights Admission Requirements

  • GPA: 3.0
  • Standardized Tests: Not required
  • Application Fee: $65
  • Minimum Education: Bachelor's degree in a related field
  • Other Requirements: At least two years experience in marketing or any business-related field, two references, statement of purpose, resume

Applying to Penn State World Campus

  1. Fill out and submit the online application form
  2. Send in official transcripts from each institution attended
  3. Submit two references
  4. Submit your statement of purpose essay
  5. Submit proof of English proficiency for international students

6

Regent University

Virginia Beach, VA

Regent University is a prominent Christian college. It was founded by Pat Robertson in 1997 as a Christian Broadcasting Network university but changed its name to Regent University in 1990. The institution is regionally accredited and offers associate, bachelor's, and doctoral degrees in over 70 fields.

MA in Communication

This program focuses on equipping students with the essential technical knowledge to have an edge in the competitive field of media and communication. The aim is to enable students to expand their career paths and increase their earning potential. By the end of the program, students will be able to appeal to their target audiences using practical communicative skills.

MA in Communication Overview

  • Accreditation: Southern Association of Colleges and Schools Commissions on Colleges
  • Tuition: $595/credit
  • Required Credits: 33 credits
  • Program Length: 2 semesters at 16 credits per semester
  • Learning Format: Online
  • NCES School Graduation Rate: 61%

MA in Communication Admission Requirements

  • GPA: 3.0
  • Standardized Tests: Not required
  • Application Fee: $50
  • Minimum Education: Bachelor's degree
  • Other Requirements: Admissions questionnaire, government-issued ID

Applying to Regent University

  1. Fill out and submit the online application form
  2. Upload unofficial transcripts to the school portal
  3. Complete the admission questionnaire
  4. Submit a copy of your government-issued ID
  5. Regent University will obtain your official transcripts upon acceptance

7

Southern New Hampshire University

Manchester, NH

Southern New Hampshire University is a 90-year-old non-profit institution standing as one of the fastest-growing universities worldwide. It boasts of a staggering 135,000 online students with over 200 programs available to its student community. In addition to bachelor’s degrees, the school offers master’s degree programs online.

Master’s in Marketing Online

The Master’s Degree in Marketing program at Southern New Hampshire University prioritizes the students' knowledge of brand planning, campaign analysis, and critical thinking. This knowledge is relevant to engaging and attracting the target audience. The curriculum prepares you to take on a variety of roles, including product developer and sales manager.

Master’s in Marketing Online Overview

  • Accreditation: New England Commission on Higher Education
  • Tuition: $627/credit
  • Required Credits: 36 credits
  • Program Length: 2 semesters at 18 credits per semester
  • Learning Format: Online
  • NCES School Graduation Rate: 37%

Master’s in Marketing Online Admission Requirements

  • GPA: 2.75
  • Standardized Tests: Not required
  • Application Fee: No application fee is required
  • Minimum Education: Bachelor's degree
  • Other Requirements: Electronic attestation form

Applying to Southern New Hampshire University

  1. Complete and submit online application form
  2. Submit transcript release form
  3. Submit the graduate attestation form with your undergraduate GPA
  4. Mark important application deadlines
  5. Explore financial aid options

8

Syracuse University

Syracuse, NY

The Methodist Episcopal church established Syracuse University in 1870 as a private research university. It offers over 200 degrees across its nine schools and colleges and believes in championing an innovative spirit for future impact. Syracuse University is a beneficiary of various financial aid programs.

Master’s in Communication

This Master's Degree in Communication aims to help students incorporate new trends and advanced technology into marketing and traditional media. The curriculum includes advertising, public relations, and media management courses. Students will also complete two on-campus immersions and one final independent project focusing on digital communication innovations.

Master’s in Communication Overview

  • Accreditation: Middle States Commission on Higher Education
  • Tuition: $1,802/credit
  • Required Credits: 33 credits
  • Program Length: 15 months
  • Learning Format: Online
  • NCES School Graduation Rate: 83%

Master’s in Communication Admission Requirements

  • GPA: 3.67
  • Standardized Tests: SAT if your GPA is below 3.67
  • Application Fee: $75 (Students may qualify for a waiver)
  • Minimum Education: A bachelor's degree from an accredited institution
  • Other Requirements: Resume, 500-word personal statement, three letters of recommendation, online video interview

Applying to Syracuse University

  1. Complete and submit an online application form
  2. Submit three letters of recommendation
  3. Submit your resume and a 500-word personal statement
  4. Submit transcripts from your previous schools
  5. Attend the online video interview

9

University of Maryland Global Campus

Adelphi, MD

University of Maryland Global Campus is known for offering a wide range of affordable online programs. This institution was founded in 1947. It has upheld its prevalent standard of making affordable and quality education accessible to its students for 75 years. With over 20 programs available, the school designs flexible programs to allow students to learn at their own pace.

Online Marketing Management Master's Degree

This program helps its students become skilled professionals with valuable skills such as search engine optimization who can create awareness of new products in the markets. The program will require students to complete at least 36 credits. These credits will include courses in business management, marketing ethics, Google Analytics, and digital and strategic marketing.

Online Marketing Management Master's Degree Overview

  • Accreditation: Middle States Commission on Higher Education
  • Tuition: $514/credit (in state); 659/credit (out of state)
  • Required Credits: 36 credits
  • Program Length: 2 semesters at 18 credits per semester
  • Learning Format: Online
  • NCES School Graduation Rate: 18%

Online Marketing Management Master's Degree Admission Requirements

  • GPA: No minimum requirement
  • Standardized Tests: Not required
  • Application Fee: $50
  • Minimum Education: Bachelor's Degree in Marketing or a related field
  • Other Requirements: Online application

Applying to University of Maryland Global Campus

  1. Complete the online application form
  2. Pay the application fee
  3. Submit transcripts from schools previously attended
  4. Explore financial aid options
  5. Submit the application form

10

The University of Texas at Dallas

Richardson, TX

The University of Texas at Dallas was founded in 1961 and was formerly a private research arm of Texas instruments. UT Dallas has become one of the largest public universities in Dallas, offering more than 140 academic programs across its eight campuses. It hosts over 50 research institutes and is famous for its competitive undergraduate admission policies.

Online Degree-MS in Marketing

The Online Degree-MS in Marketing provides various specialty tracks, such as a marketing management track. It consists of pre-recorded sessions that students can access anywhere at any time. The program encourages the students to embrace a new perspective on advertising while improving their creative thinking, decision-making, and communication skills.

Online Degree-Ms in Marketing Overview

  • Accreditation: Southern Association of Colleges and Schools Commission on Colleges
  • Tuition: $1,866/credit (residents, fall/spring 2022); $2,765/credit (non-residents, fall/spring 2022)
  • Required Credits: 36 credits
  • Program Length: 2 semesters at 18 credits per semester
  • Learning Format: Online
  • NCES School Graduation Rate: 69%

Online Degree-MS in Marketing Admission Requirements

  • GPA: 3.3
  • Standardized Tests: GRE or GMAT (can be waived on qualification of waiver policies)
  • Application Fee: $50
  • Minimum Education: A bachelor's degree from a regionally accredited college or university in the US or equivalent training from a foreign institution
  • Other Requirements: Resume, letters of recommendation, personal objective statement

Applying to The University of Texas at Dallas

  1. Complete and submit the online application form
  2. Submit your letter of recommendation
  3. Submit official transcripts from previous institutions attended
  4. Submit a detailed resume of all work history
  5. Submit a personal objective statement

What Is an Online Advertising Master’s Degree?

An online advertising master’s degree is an advanced virtual advertising program. The degree equips graduate students with the knowledge of the methods, concepts, and relevant marketing tools used to promote a brand or company’s product and services. Irrespective of the workload of this degree, you can complete it within one or two years.

Advertising master’s degrees formerly focused on traditional advertising methods . Nowadays, these programs focus on digital marketing techniques, such as employing social media and international marketing standards to satisfy customer needs and optimize profits. Unlike an in-person degree, you can obtain this degree from the comfort of your home.

Online vs In-Person Advertising Degrees

The significant difference between online and in-person advertising master’s degrees is that online students can attend their classes from anywhere virtually while in-person students must be physically present on campus to take their classes. While online degrees seem more convenient, choosing one over the other depends on your personal preferences.

Numerous benefits accompany both in-person and online degrees. You will have the opportunity to advance your knowledge, accelerate your access to marketing job opportunities, and reach your career goal. Below are other benefits of online and in-person master’s degrees.

Top 5 Benefits of an Online Master’s Degree in Advertising

  • Improved technology. An online advertising master’s degree exposes students to modern and improved technology. Since the school does not require students to be physically present on campus, they have to use sophisticated digital tools to carry out tasks and projects.
  • Personalized attention. Online students enjoy one-on-one interactions with their professors. Online learning also allows timid students to anonymously share their thoughts, opinions, and questions.
  • Fewer expenses. An online advertising master’s degree is generally less expensive. Students do not have to worry about the cost of accommodation as they can obtain this degree from home.
  • Study from anywhere. You can attend your online classes from anywhere in the world. International students who cannot afford the cost of relocation can obtain their master’s degree from their native residence.
  • Time convenience. Completing your advertising master’s degree online is convenient. With a flexible schedule, you can carry on the other activities in your plan. You can even maintain your employment while attending your online classes.

Top 5 Benefits of an In-Person Master’s Degree in Advertising

  • Hands-on experience. In-person Master’s Degrees in Advertising use practical methods to impart knowledge. Since students are physically present, they gain hands-on experience from their projects, assignments, and group work.
  • More course concentration options. Due to the longer time commitment, more concentration options are available to students. Students can also supplement their study requirements with various elective courses.
  • Fewer distractions. Since in-person degrees require students to show up physically, they can avoid the distractions that may plague online students. They can also give accountability regarding any daily or periodic tasks their professors assign to them.
  • It takes less time to complete. A primary benefit of attending an in-person degree as a full-time student is that you will complete your degree in a shorter amount of time. The institution compresses the course load into a shorter time and students dedicate a stipulated period to obtain their degrees.
  • Active participation: In-person students can interact directly with peers and teachers, leading to active participation. Professors can also engage these students and note other subtle attributes such as demeanor and countenance in response to issues. These attributes are more difficult to detect virtually.

What Types of Online Master’s Degrees Can You Get in Advertising?

A Master of Science and a Master of Business Administration are the most common types of master’s degrees that you can get in advertising. Four-year public or private institutions with virtual campuses will award this degree once a student has completed their online classes and fulfilled other relevant requirements.

Is It Better to Get a Master of Science or a Master of Business Administration in Advertising?

It is better to get a Master of Business Administration than a Master of Science because advertising is a highly creative course that involves human interaction and influence. A Master of Business Administration degree teaches the soft skills necessary to thrive in digital marketing and advertising.

A Master of Science in Advertising focuses on the practical components of marketing. This degree attempts to employ measurable, objective, and scientific concepts to understand and influence human behavior. A Master of Business Administration emphasizes managerial, technical, and leadership skills.

How Much Does an Advertising Master’s Degree Cost?

An advertising master’s degree costs $19,314 per year on average, according to the National Center for Education Statistics. The cost of an advertising master’s degree will vary based on the school and the student’s residency status. It may also vary depending on whether you are a part-time or full-time student. Students can take advantage of financial aid options to reduce the burden of tuition costs.

How Long Does It Take to Get an Advertising Master’s Degree Online?

It takes between one and two years to get an advertising master’s degree online. This online marketing degree will require students to complete about 30 to 45 credit units before graduating. This duration will vary based on the institution and whether a student is enrolled full-time or part-time.

Are Online Advertising Degrees Respected?

Yes, online advertising degrees are respected. In the past, only a few institutions offered online classes and even fewer companies hired online degree graduates, but now the best schools offer completely remote degrees. Digital marketing and advertising agencies sometimes prefer an online degree due to the practical skills that the programs offer.

Is Advertising Hard to Learn Online?

No, advertising is not hard to learn online. As long as you have completed an undergraduate degree in advertising, the basic knowledge that you already possess will serve as a foundation to build the advanced skills that this online degree program offers. There are also some valuable resources online to help you get ready for your online classes.

Advertising Bootcamp vs Online Advertising Master’s Degree: Which Is Better?

An online Master’s Degree in Advertising is better than an advertising bootcamp because the creative and analytical skills that an advertising master’s degree teaches suit the social media and digital marketing world. However, an advertising or digital marketing bootcamp can provide you with up-to-date, hands-on experience relevant to international marketing.

When deciding between an advertising bootcamp and an online advertising master’s degree, you may have to consider factors such as cost, curricular content, and flexibility. Comparing these factors will help you determine which options will be more suitable for your budget and schedule. We’ve compiled below a list of benefits of both master’s degrees and bootcamps.

Top 5 Benefits of an Online Advertising Master’s Degree

  • Eligibility for senior-level roles. The online environment provides students with the independent experience to thrive in senior-level roles. This experience is more advantageous when the job is remote, as senior positions require little or no supervision.
  • Flexibility. Online marketing degrees are highly flexible. This flexibility enables students to maintain their regular schedule while completing their degrees. Students are also able to take their classes from any location.
  • Learn at your pace. Most online programs are self-paced. The method does not compel students to learn and assimilate simultaneously. They can comfortably repeat a concept they do not understand or replay a tutorial recording at their leisure.
  • Global Networking. Online classes make it possible for individuals across the globe to enroll and learn together. This possibility breaches the distance between the students and allows them to interact, thereby expanding their network.
  • Accreditation. Due to the resources that institutions require to create ecampuses, many accredited schools offer online degrees. This accreditation displays the authenticity of your graduate degree and makes employers associate it with the prestige that it deserves.

Top 5 Benefits of an Advertising Bootcamp

  • Relevant skills. Bootcamps often connect with industries to get information on relevant and in-demand skills. Since the market trends are ever-evolving, bootcamps equip their students with the professional skills needed to compete in the advertising job market.
  • Less time commitment. Bootcamps generally do not require much time commitment. Their curriculum is usually intense and compressed into a few weeks to give only the relevant knowledge that students need to thrive in their career paths.
  • Updated curriculum. Bootcamp curricula are always up-to-date. Since they are privy to information about emerging market trends and in-demand skills, they can upgrade and tailor their curriculum to impart relevant knowledge to meet employers’ needs.
  • Job placement. Bootcamps usually have direct affiliations with some firms and employers. They can often guarantee students a job placement within a period after completing their program. Bootcamps also provide many career services such as mock interviews to prepare students to land their dream jobs.
  • Practical experience. Bootcamps have a reputation for imparting knowledge through experiential hands-on training. These real-life simulations give students a feel of the tasks that prospective employers will require them to carry out after their degree programs.

Why You Should Get an Advertising Master’s Degree Online

You should get an advertising master’s degree to increase your chances of career advancement in the digital marketing and advertising field. The online environment provides a flexible schedule while completing your online degree program and prepares you to become a digital marketer .

This business program offers online classes that can benefit a marketing professional. Online marketing master’s degrees’ educational programs and professional skills will help even a chief marketing officer enhance a team’s productivity.

What Courses Do You Take in an Online Master’s Degree Program in Advertising?

Online Master’s Degree in Advertising courses teach advanced skills in marketing strategy, statistical analysis, and consumer insight to help you become a marketing professional. Online Master’s Degrees in Marketing concentrate on digital marketing specialization to increase your opportunity for career advancement. Below are some of these courses.

Integrated Marketing Communications

This marketing course analyzes the influence of marketing communication on the attitudes and behaviors of industrial buyers and consumers. Integrated marketing communications will teach you to identify, examine and implement the significant decisions that the advertising/marketing management has made in the promotional mix.

Digital Marketing

Digital marketing explores how firms, companies, and organizations can maximize the valuable resources available on digital and social media platforms. This course enhances the understanding of strategic communication within the international marketing context. Digital marketing equips students to understand media and content management.

Supply Chain Management

Supply chain management encompasses the concepts and marketing tools that a marketing professional requires to effectively manage the entire supply chain. Some of the topics that supply chain management covers include negotiations, purchasing, logistics operations, and the application of ebusiness tools.

Integrated Marketing Communications Management

Integrated marketing communications employs the marketing manager’s point of view to investigate the management and coordination of all marketing communications to stakeholders and consumers. This course discusses a wide range of marketing tool kits and concepts such as market research, consumer insight, public relations, and sales promotion.

Marketing Management

This course provides marketing degree students with the knowledge of how a market enables organizations to deliver valuable resources to their target audience. A course in marketing management teaches students to utilize statistical analysis to study complex challenges and deploy advanced marketing strategies based on established marketing management principles.

Continuing Education Paths for Online Advertising Master’s Degree Graduates

Online advertising master’s degree graduates can continue their education by taking additional programs in marketing from business schools to obtain doctoral degrees . These programs will equip you with advanced marketing analysis knowledge and market trends. You can become a senior marketing professional and increase your chances of career advancement.

Related Online Advertising Degrees

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What to Look For in the Best Advertising Master’s Degree Programs

The things to look out for in the best advertising master’s degree include the institution’s reputation, the curriculum composition, and the program’s flexibility. Getting a master’s degree is an investment. If you look for the factors outlined below, you’re sure to get a decent return on investment.

Institution’s Reputation

An institution’s graduation rate, accreditation status, and quality of education are some of the factors that constitute its reputation. Knowledge of various institutions’ reputations will enable you to make favorable comparisons and pick the best. You can research how a school’s alumni are faring in marketing careers to predict your prospects.

Expenses

You should determine the tuition rate, individual cost of online courses, and other expenses to ensure that it fits your budget. A Master’s Degree in Marketing can be pretty expensive, but you will find several affordable business schools with thorough research. You can also apply for available financial aid to cover your expenses.

Curriculum Composition

You should look out for the major courses and relevant elective courses in each program’s curriculum. You can also consider online classes that teach professional skills and marketing strategies to give you an advantage in the marketing and advertising world. This will also help you determine if you need to complete a capstone project or thesis in order to graduate from a specific program.

Flexibility

Getting a Master’s Degree in Marketing can be daunting due to the many factors students need to juggle. You would want to ensure that your online classes are as seamless and flexible as possible. This way, your commitment will not affect other duties in your schedule.

Job Placement

You can opt for schools that guarantee students a job placement after completing their graduate degree programs or a capstone project. The school will outline the effective marketing and professional skills that their affiliated organizations and employers require to launch students into higher-level roles in the marketing and advertising sphere.

What Is the Most Affordable Online Advertising Master’s Degree?

The most affordable online advertising master’s degree is the Online Marketing Management Master’s Degree offered by the University of Maryland Global Campus (UMGC). UMGC charges $514 per credit for in-state students and $659 per credit for out-of-state students. For a total of 36 credits, in-state students will pay $18,504 and out-of-state students will pay $23,724.

Can I Get an Advertising Master’s Degree Online for Free?

No, you cannot get an advertising master’s degree online for free. Paying for your online Master’s Degree in Advertising with scholarships and financial aid can help reduce some or all of the costs associated with attending graduate school.

Salary and Job Outlook for Online Advertising Master’s Degree Graduates

An illustration of digital marketing strategy
Understanding marketing analytics will give you an advantage over your competitors.

The Bureau of Labor Statistics predicts that about 316,800 job openings will be created each year for advertising, promotions, and marketing managers. Although the typical entry-level requirement for these jobs is a bachelor’s degree, the information below shows that an online Master’s Degree in Advertising will grant you access to better opportunities.

How Hard Is It to Get a Job With an Advertising Master’s Degree?

It is not very hard to get a job with an online advertising master’s degree. The statistics for job openings stated by the Bureau of Labor Statistics above reveal that organizations and firms will continually need advertising and marketing professionals. This demand is due to the increasing emergence of new products and services and the urgency to create awareness of them ahead of competitors.

A Master’s Degree in Advertising elevates an employee above the entry-level opportunities of a bachelor’s degree holder and expands their options. Since students pursuing advanced degrees are often fewer in number compared to their undergraduate counterparts, it is more feasible for many schools to guarantee job placements and provide career services to them.

What’s the Average Online Advertising Master’s Degree Salary?

The average Master’s Degree in Advertising salary is $73,000, according to PayScale. Factors such as your employer, the location of the employee or firm, and the specific role of employment may affect your salary.

What Jobs Can You Get With an Online Advertising Master’s Degree?

The jobs you can get with an online advertising master’s degree are market research analyst, art director, and email marketer. You can learn how to become a marketing manager with a Master’s Degree in Advertising. Post-graduate students can also work in advertising-related fields such as communications and business administration.

Advertising Degree Jobs

  • Advertising Sales Agent
  • Arts Director
  • Marketing Research Analyst
  • Public Relations Specialist
  • Sales Manager

Potential Careers With an Online Advertising Degree

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How Much Money Can You Make With an Online Advertising Master’s Degree?

You can make between $50,000 and $130,000 per year with an online advertising master’s degree. Someone with this advanced degree can earn more depending on their skill level and specific job title. Demonstrating strategic thinking and other soft skills can also land you higher-level positions such as promotions manager, guaranteeing more lucrative pay.

Besides the handsome salaries of graduates with this online degree, various benefits accompany the job, such as vacation benefits, bonus rewards, and remote work opportunities. We provide you with a detailed overview of these roles below.

Highest-Paying Online Advertising Master’s Degree Jobs and Salaries: Overview

Advertising Master’s Degree Jobs Average Salary
Sales Manager $127,490
Arts Director $100,890
Market Research Analyst $63,920
Public Relations Specialist $62,800
Advertising Sales Agent $52,340

Best Jobs for Online Advertising Master’s Degree Grads

The best jobs for an online advertising master’s degree graduate encompass lucrative advertising and chief marketing officer roles. With the requisite professional skills, a person that has completed this online degree program can work anywhere. Social media marketing also provides an avenue to employ your marketing analytics remotely.

1

Sales Manager

Average Salary: $127,490

Sales managers direct and lead the sales team of an organization. They study consumer behavior and ensure that the team provides creative, compelling, and unique concepts that can convince customers to divert their attention to the company’s goods and services. They work with marketing specialists to understand and deploy the insight gathered from marketing data.

2

Arts Director

Average Salary: $100,890

Art directors are in charge of a product's visual styles and designs. Typically, they ensure that the images in newspapers, magazines, and product packaging are aesthetically pleasing and attention-grabbing to consumers. Art directors can also be responsible for producing the quality graphics used in film and television production.

3

Market Research Analyst

Average Salary: $63,920

Market research analysts study the market conditions to determine if a new product or service has the potential for success within that market. Marketing research will require the knowledge of consumer behavior, strategic thinking, and marketing communications to recommend strategies that will make the goods or services market-worthy at the time.

4

Public Relations Specialist

Average Salary: $62,800

Public relations specialists develop and maintain a positive reputation for their clients. This group of workers concentrates on brand image and positivity. They work with market research analysts to recommend market trends to the relevant department and ensure that the brand remains favorable with its target audiences.

5

Advertising Sales Agent

Average Salary: $52,340

Advertising sales agents make up the solid foundation of every advertising team. They monitor market trends and business environments to make profitable sales to their target audiences. With an online advertising or marketing master’s degree, sales agents can employ advanced marketing analysis and tools to achieve effective marketing.

Best Jobs According to Your Major

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Is an Online Advertising Master’s Degree Worth It?

Yes, an online Master’s Degree in Advertising is worth it if you’re looking to advance your career and increase your chance of getting a high-paying job. The knowledge from this degree will give you a broader scope of the creative, aesthetic, and artistic side of advertising. You will gain insight into the technical and statistical aspects of marketing.

According to the Bureau of Labor Statistics, the overall employment for advertising and marketing managers will grow 10 percent between 2020 and 2030. This growth rate is just as fast as the average for other occupations. An online advertising master’s degree allows many of these employees to work in corporate offices, regional managing firms, and advertising agencies.

Additional Reading About Advertising

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Online Advertising Master’s Degree FAQ

Are there any online advertising master’s programs that do not require a Graduate Record Examination?

Although a Graduate Record Examination (GRE) is an essential requirement for many graduate programs, some schools are willing to waive it for their graduate students. However, these schools may require you to meet the minimum overall undergraduate GPA. They may use your previous degree, personal essay, professional experience, and letters of recommendation for assessment.

Does an online advertising master’s program require campus visits?

No, online advertising master’s programs do not have campus visit requirements. Prospective students do not need to be physically present for orientations or training exercises on the campus. You only need to be sure that your program is 100 percent online, as some hybrid programs might mandate you to visit the campus for some classes.

Are there any online advertising master’s programs that do not require a thesis?

Yes, some online advertising master’s programs do not require the students to complete a thesis to graduate. Although some schools may offer the opportunity to write a thesis, it is usually replaced by one or two more capstone choices. These capstone options may also include a project, portfolio, or internship.

Can an online advertising master’s program be completed in one year?

Yes, you can obtain an online advertising master’s degree in one year. Although the actual length of study may depend on several other factors, most schools design their programs to span between 12 to 24 months. Marketing students will typically need to enroll full-time to complete their course load every semester and graduate within a year.

About us: Career Karma is a platform designed to help job seekers find, research, and connect with job training programs to advance their careers. Learn about the CK publication.

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Oluwaniyi Raji

About the author: Raji is an expert content writer who specializes in B2B business sales writing and blog writing. Outside of his writing career, he is interested in learning how to code and develop websites. Raji holds a Bachelor of Science in Economics from the University of Lagos.

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