Digital marketing is extremely relevant to today’s economy. From social media ads to everything else you see on the Internet, the digital marketing industry has a hand in what you see on a daily basis. Want to get in on the action? If so, get started with amazing digital marketing courses in NYC.
As the heart of the media and advertising industries in the US, New York is a great place to learn about the digital marketing universe. To succeed in the industry, you’ll need to learn digital marketing tools, digital marketing strategies, and how to launch a truly effective digital marketing campaign.
Read on to learn where you can take digital marketing courses in NYC.
New York University
New York City’s iconic East Village campus, NYU, has all kinds of course offerings for continuing education in its School of Professional Studies. Their course catalog includes an entire digital marketing category with 17 classes that will help you gain some hard digital marketing skills. Below is a peek at a few of the classes. All are being offered online.
Digital Marketing
This is the catalog’s core course, where you will learn the fundamentals of digital marketing. The class is an introduction to inbound digital marketing. Students learn how to identify, use, and implement the latest tools in digital marketing.
One of the major goals is to teach students how digital marketing functions in relation to business and communications. It also teaches students how to assess the strengths and weaknesses of any digital marketing plan.
The course is an eight-session, weekly live course. It is useful for professionals already working in marketing as well as those brand new to the field.
Content Development Strategies for Digital Marketing
The main goal of this course is to make sure students learn the tools for creating a successful marketing content strategy. Students also learn how to create different kinds of digital marketing content and the best strategies for using social media marketing on different platforms.
This six-week, 18-hour course will take students deep into the world of content development. They learn how to best use different formats like video, audio, text, photography, and design to meet their strategic digital marketing goals.
The course is great for professionals looking to improve their understanding of content development and digital marketing strategy. It’s also good for anyone who wants to gain an academic understanding of content development strategies.
Digital Marketing Intensive
This is a more in-depth dive into digital marketing, going much further than the introductory digital marketing course listed above.
Digital Marketing Intensive is all about teaching students how to apply digital marketing to manage a business and increase a brand’s visibility. The class is intended for professionals who want to build a very strong foundation in digital marketing.
Fordham University
Fordham University also offers digital marketing courses within its School of Professional and Continuing Studies.
Digital and Social Media Professional Certificate
Similar to a digital marketing certificate program, this certificate program also focuses on social media. The program is based in Fordham’s branch campuses at Lincoln Center in the heart of Manhattan and in Westchester County in West Harrison.
This is a non-credit, non-degree professional certificate program for continuing education. The program encompasses six courses, but you may take individual courses without registering for the full program. Here are the required courses:
- Social Media Marketing I: An Introduction to Platforms, Tactics, and Tools
- Social Media Marketing II: Advanced Strategy, Execution, and Measurement
- Paid Advertising on Social Media: Everything You Need to Know and Want to Know About Advertising on Facebook, Instagram, Twitter, Pinterest, and LinkedIn
- Search Engine Marketing: An Overview of Google AdWords, Paid Search Advertising, and Search Engine Optimization (SEO)
- Social Media Marketing: Creating Campaigns to Acquire and Retain Customers
- Digital Marketing Analytics: This is all about developing digital marketing strategies driven by data analysis
Whether you’re a seasoned professional or a recent college grad, this course may be a good fit. The goal of the course is to teach students to use digital marketing and social media to retain customers, increase revenue, and improve online traffic.
The New School at Parsons
Digital Marketing Certificate Program
One of New York City’s premier art and design schools, Parsons has its own offering in digital marketing. The Parsons Digital Marketing Certificate Program is a five-course, non-degree certificate for aspiring digital marketing professionals. The program promises to teach industry-leading skills that can be deployed across platforms.
The five courses are:
- Digital Marketing Ecosystem: An Introduction
- Getting Creative: Digital Marketing Strategy
- Social Media Marketing
- Programmatic, Mobile, and Native Marketing
- Digital Marketing Campaigns
You can think of this program as a crash course in digital marketing that provides an excellent overview of the field. By the end, students should understand brand strategies across the top digital platforms. They should be able to design and implement digital marketing plans and campaigns.
General Assembly
General Assembly is a premier adult and professional education institution. According to its website, the demand for digital marketing skills has grown by 92 percent in just five years. Its Digital Marketing Course is intended for busy professionals who want to expand their skills for professional development.
General Assembly offers the class in two different formats to accommodate different schedules. Students can take the course in the evening over a period of 10 weeks, or they can opt for an intensive one-week format.
Because it is designed for busy working professionals, General Assembly says some employers may consider covering the cost of the course. In fact, 45 percent of students in the course are able to get their employers to pay for the class as a professional development expense. GA even offers to send employers a sponsorship package to convince them that the program is a worthy investment.
Students graduate with a polished capstone project to showcase as part of their portfolio. The program’s main promise is to help students gain the versatile skills necessary to succeed in marketing’s digital age.
Finally, the project bills itself as being entirely focused on practical skills. The course is designed to teach the kinds of skills and tools that are currently in demand in the industry.
Noble Desktop
Noble Desktop is a professional studies organization offering courses in coding, design, and business. Thankfully, they also offer classes and programs in digital marketing, including a digital marketing certificate.
Digital Marketing Certificate
The digital marketing certificate targets business owners or managers who want to design and implement a successful digital marketing strategy for their business.
The course is a 60-hour intensive digital marketing bootcamp that students can expect to complete over the course of five weeks. Classes include:
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- Digital Marketing Strategy
- SEO
- Google Analytics
- Google Ads
- Social Media Marketing
Each course is a weeklong, 12-hour unit. Students can expect to learn through hands-on, small group training. In fact, Noble Desktop has a “Learn the Skills Guarantee,” a promise that includes:
- Hands-on training in small groups
- Time-tested curriculum and supported materials
- Students learn from industry experts with teaching experience
- Students can retake the course for free within one year. This means that they have access to the course for a full year after taking it so that they can review material or retake units on certain topics
Noble Desktop’s digital marketing certificate promises to teach students to:
- Design successful email marketing campaigns
- Promote businesses on social media, specifically on Facebook, Instagram, and LinkedIn
- Use Google Analytics to monitor the performance of a website
- Earn an ROI with Google Ads
Normally, the class is offered in-person (in Manhattan) and online. However, due to the pandemic, now it can only be taken remotely.
Brain Station
Brain Station is one of New York’s largest and best-established digital skills training schools. Located in the heart of Manhattan in SoHo, it is an excellent option for in-person digital marketing training (note that in-person courses are currently being offered remotely).
In addition to offering regular classes and certificates, Brain Station also works with companies to train small and large groups on any digital skill in its catalog.
You can enroll in its Digital Marketing course in New York City part-time. Upon completion of the course, you will earn a Brain Station Digital Marketing certificate to boost your resume.
By the end of the course, students will learn how to:
- Create a comprehensive digital marketing strategy
- Implement effective search and social campaigns
- Define and measure key performance indicators
The course’s final project is to develop a digital marketing strategy for an existing product or service. The strategy and plan should include all elements covered in the class, including social media marketing. Completion of this final project will earn you your digital marketing certificate.
Career Prospects in Digital Marketing
Before you decide to make an investment in a digital marketing course in New York City, consider what you might do with it. Are you interested in learning about digital marketing to make a career shift? Maybe you’re already a marketer who wants to improve your digital skills. It’s important that you understand exactly what your motivation is for taking a digital marketing course.
Digital marketers create content and strategies to help raise awareness and increase the visibility of a brand. Ultimately, it’s about increasing revenue. There are different kinds of digital marketers specializing in different areas.
Social Media Marketer
A social media marketer focuses exclusively on the role that social media plays in a company’s digital marketing strategy. That may sound like a small slice of the marketing business, but it’s actually a very large niche.
Social media marketing has expanded significantly in the last five years to include many kinds of platforms. Social media marketers have to be keenly aware of trends and generational differences in social media use and preferences.
A social media marketer should be well-versed in all areas of digital marketing, but they should be experts in social media. Normally, they work as part of a team with other digital marketers.
Content Marketer
A content marketer is a strategizer, organizer, and planner. They keep an editorial calendar on which they plan what content is being released where and when. They typically work as part of a larger digital marketing team, including social media marketers, SEO managers, and other specialists.
Career Outlook
Considering that the field of digital marketing is constantly growing, there is no doubt that job openings are also increasing. Any of these course certificates in digital marketing will give you a leg up, showing employers that you have the professional education necessary to succeed.
Conclusion: Gain an Overview of Digital Marketing With Online Courses
Now that you have learned about the different kinds of digital marketing courses and certificate programs available in New York City, it’s time to choose one and enroll.
Most places are currently accepting students for November and December courses or for the spring semester. Take some time to do your research and select the program that best matches your goals.
If you want to focus on social media, choose a program that zeros in on this area. On the other hand, if you are looking to develop a solid understanding of the whole digital marketing landscape, take an introductory course.
Then, make sure to add your certificate or course to your resume. It’s important to let potential employers know about your continuing education.
We hope this article helps you with your research and leads you to an exciting and fulfilling digital marketing course or certificate.
About us: Career Karma is a platform designed to help job seekers find, research, and connect with job training programs to advance their careers. Learn about the CK publication.
