Businesses have always evolved to meet people where they are. When radio became the dominant medium, advertisers found the best partnerships to boost their products. When television took over, so did commercials. And now, as cell phone ownership and social media continue to boost humanity’s digital footprint, organizations are future-proofing their online presence.
We now have access to more customer data than ever before, and Northwestern’s Kellogg School of Management has partnered with Emeritus to ensure everyone knows how to harness it. These educators have partnered on a suite of programs to educate workers on must-have techniques for the new digital landscape.
These courses are split into four categories: digital transformation, project management, sales, and digital marketing. If you’re looking to boost your business acumen, you have plenty of options in these courses.
Emeritus partners with Northwestern’s Kellogg School of Management to offer a variety of courses to help you improve your business strategy and acumen.Browse the course catalog here.
Northwestern’s Kellogg Digital Transformation Courses
Each course category at Kellogg is split into short courses that can help anyone regardless of discipline, and longer courses that can help prepare students for careers in their field of choice. In this section, we dive deep into Kellogg’s courses in digital transformation, a relatively new discipline in the business world where organizations incorporate digital solutions to increase their workflow.
The digital transformation program at Kellogg only has one short course, a business analytics program to help businesses achieve more precise outcomes.
This nine-week course is built to train workers how to work more closely with a data science department. Students form a deeper understanding of analytics that helps them solve business problems. Whether they use this understanding to commission data analytics projects or to make better sense of analytics presentations to increase productivity, data gives hard numbers that drive better decisions.
The course costs $2,600, and the next cohort begins on February 10, 2022.
The Chief Digital Officer program is the sole long-form digital transformation course at Northwestern Kellogg. This CXO program is designed for those who want to help businesses make deep overhauls of legacy systems while maintaining an eye towards the future of cutting-edge technology.
As one of only two CXO programs at the school, this course comes at a higher cost than other courses. Despite the fees, students gain an in-depth executive-level education with a more expansive course catalog.
This year-long course starts with 16 weeks of core modules, where students begin by learning the fundamentals of leadership and identifying opportunities with customers. Following that, a shared vision is created with a team via roadmaps, communications with executives, digital storytelling, and by developing a case for digital strategy.
Then, students learn about leading a team with today’s tech, and complete their core studies by learning how to nurture an innovative culture that keeps their team on top of the market for years.
Once the core modules are complete, students undergo 18 weeks of elective courses either online or in-person format. Online electives include data visualization, design thinking, customer analytics, and more. Live electives consist of business marketing strategy, driving organizational change, leading with advanced analytics and AI, and others.
When the core modules and electives have ended, students are given the opportunity to participate in three days of networking. During this time, students look for jobs that allow them to use their newfound skills.
This course costs $28,000, and the next cohort begins on March 31, 2022.
How Can I Use This Program?
The short program is good for people currently working for companies that may want to learn how to better use the analytics coming across their desks. The longer course is designed for career changers who enjoy the idea of innovation and leadership.
Regardless of your choice, you’ll complete your digital transformation course with a deeper understanding of the ways data and business intersect. As more businesses awaken to the benefits of data science, this job market is only set to expand.
Northwestern’s Kellogg Product Management Programs
Product management is another growing discipline in the business world. While companies once expected general managers to lead the development and maintenance of new products without training, the business world has refined the process to an exact teachable science.
Each of the shorter product management courses at Northwestern Kellogg helps students grasp one of the key facets of product development. Product management has evolved, incorporating several disciplines. Each of these disciplines may prove useful to people even outside the product management discipline.
This six-week program teaches students to unlock their creativity and apply it across the business spectrum. Students will learn how to apply design thinking to team-building, brainstorming, communication, competition, and more. If you want a course that teaches you how to bring your ideas to reality, this may be the one you’ve been looking for.
The course costs $1,950, and the next cohort begins on February 23, 2022.
This eight-week design thinking course offers an exploration of design thinking that’s a bit more in-depth than the previous course. The previous course we mentioned was more of a general exploration of the ways that innovation can be cultivated across your life. But this one is for working professionals who want a better understanding of how design thinking can help them in the business world.
The course costs $2,600, and the next cohort begins on March 3, 2022.
This two-month product strategy course sits somewhere between a short course and a bootcamp. It’s one of the most in-depth short courses at the school, and it covers quite a bit of strategy. Students in this course learn how to look at every angle of a product before and after it’s released to give it the best chance of success.
Northwestern Kellogg built this class to accommodate business leaders, strategists, professionals who use tech, and professionals looking to upskill in the product management lifecycle. These individuals learn to properly analyze market opportunities, assess the pros and cons of multiple business models and switch directions when a model isn’t working, and develop a marketing strategy.
Throughout the course, you’ll be learning about product strategy from real-world case studies based on highly successful companies, such as Apple, Microsoft, Uber, and Samsung. Students also have applied learning opportunities that enable them to put the theory they’re learning into practice.
This course costs $2,600, and the next cohort begins on February 9, 2022.
The Chief Product Officer course Northwestern Kellogg’s is another CXO offering, along with the aforementioned Chief Digital Officer Course. Much like the other course, it may present more of a challenge, but the rewards can be the boost that your career needs.
This year-long program follows the same structure as the other course, with 16 weeks of core study, then up to 18 weeks of electives before three days of in-person networking. The core curriculum covers product strategy, market insights, leadership and communication acumen, business acumen, and more.
In one of the sections of the course, students learn how to think like designers, place customers in the center of all decisions, track finances, watch their market, and more. There are several electives covering this topic with additional facets of the discipline, so you can develop a well-rounded executive skillset.
The course costs $28,000, and the next cohort begins on March 14.
How Can I Use This Program?
The product management courses at Northwestern Kellogg are designed to help students develop and maintain an advantage in the product ecosystem. You can apply these skills to physical products, apps, software, or anything else. If you’re looking to join the management ranks at your company, or just to gain a deeper understanding of what your organization does, these courses can help.
Northwestern’s Kellogg Sales Programs
As the tech industry continues its rapid growth, there’s a growing demand for sales professionals who can help SaaS companies make lucrative deals. But even outside of tech, the sales industry provides stable work opportunities and the ability to earn more money based on your performance.
The short sales courses at Northwestern Kellogg run longer than those in the previously mentioned disciplines. The business world relies on sales to keep money flowing in, and these courses teach students at least the basics of the discipline so they can think like salespeople.
This 10-week program is a crash course in proven sales techniques that anyone can use. Students learn over 30 different sales tools during the program, from each step of the sales process.
Students start by learning persuasion skills before learning how to determine their place in the market. After that, students pick up skills with lead generation, including cold calling and introductory emails. Next, students learn to nurture prospects during the sales process, followed by how to successfully engage the audience.
All of this information builds up to the last few weeks of the course, when students learn how to assemble a winning sales team that delights clients. This program is built to make true leaders out of sales managers, executives, entrepreneurs, and aspiring salespeople. If you’d like to add sales skills to your tool belt, this is the course for you.
The course costs $1,950, and the next cohort begins on February 24, 2022.
In this six-week program, students learn how to understand customer value, and how to target valuable customers. The course teaches students how to select customers that offer the most opportunity for growth, and how to build a strategy to attract more of those customers to their business.
The course costs $2,600, and the next cohort begins on March 3, 2022.
This two-month course covers one of the most cutting-edge ways that businesses can find growth opportunities – artificial intelligence (AI). It’s a great first step to decide if you want your business to use AI to achieve better outcomes. The course breaks down each step in great detail.
Students learn about the evolution of AI and its current state before learning multiple applications that AI can have across several sectors of a business. From customer experience management to operations management and business support functions, AI offers numerous opportunities to streamline business processes.
Through AI, you can transform your business by looking for sales opportunities in different industries. By the end, you will see the benefits of the course on your business.
This course costs $2,600, and the next cohort starts on February 9, 2022.
Although the course that Kellogg offers for this program isn’t as intensive as the CXO programs, you still have an opportunity to learn about sales techniques in an in-depth setting. As such, Kellogg Sales School is the deep sales learning program that you’ve been looking for.
This five-month program is designed to take entry-level sales professionals, career changers, and entrepreneurs from novices to competent salespeople in just a few months. Students create a roadmap to sales success, and then learn every tool they need along the way to achieve it.
By the end of the roadmap, students gain a 50-tool Personal Sales Toolkit, which includes skills in networking, branding, storytelling, planning, and more. After finishing the course, students earn a certificate that shows they’ve passed a course that meets Northwestern’s high standards of success. Though this certificate isn’t the same as a degree, it can still convince potential employers that you’ve obtained college-level sales material, and that you’re ready to take on any sales task they can throw at you.
The course costs $6,500, and the next cohort begins March 9, 2022.
How Can I Use This Program?
These courses have something for everyone at any stage of their sales career. If you’re just starting out, or looking for ways to increase efficiency in an established team at a prestigious company, you can pick up the skills you need here.
Northwestern’s Kellogg Digital Marketing Programs
Digital marketing is an evolving discipline where companies use modern tools to meet their customers where they’re most comfortable. As the discipline adapts at the internet’s rapid pace, businesses old and new need the right instruction to find every opportunity.
These short courses cover must-have aspects of digital marketing for both professional marketers and general business owners.
This eight-week course helps new and established marketing professionals learn about message consistency across platforms. Students learn to create strategies for digital communication and evaluate how these strategies perform over the long term. They also learn to identify audiences and track the messages that serve them best.
This course costs $1,950 and the next cohort begins on February 24, 2022.
The rise of the influencer has been a boon for businesses in all fields. This eight-week program teaches students how to leverage on the audience that influencers bring to the table for brand success. By the end of the course, attendees have multiple methods to integrate influencer marketing into their business. They’ll also have the chance to learn how to measure and tweak their efforts to maximize success.
The course costs $3,300, and the next cohort starts on March 2, 2022.
Conducted over six weeks, this course guides students through the process of brand building that sets their company apart in a crowded marketplace. In today’s business landscape, it’s not enough to offer a good product, companies have to find new ways to engage the consumer.
You’ll learn many of the best ways to tackle this problem, first by studying why branding is important before defining your brand. After that, you’ll learn to manage your brand and keep it consistent with eye-catching design. If you’re a brand manager, or just a marketer who’s interested in boosting your chances of success, then this course is for you.
The course costs $2,600, and the next cohort begins on March 2, 2022.
This two-month course is all-encompassing with something for everyone. It is designed for business managers that want to drive innovation and growth, marketing managers, and people from any industry that need to attract clients.
The course kicks off with a framework for the way marketing works in a digital environment, before explaining how to understand customers with insights from data. Then you’ll learn about targeting customers with the data and automated behavioral marketing, before analyzing customer journey and content strategy.
This course is designed for both B2B and B2C applications, so whether you carry out marketing to businesses or individuals, everything you learn will be applicable. You will also be exposed to industry examples including AT&T, Google, and FedEx to see how companies have applied the principles you’re learning in real cases.
This in-depth course costs $2,500, and its next cohort begins on February 23, 2022.
Extended digital marketing courses are good as they build your understanding of modern marketing from the ground up. They are beneficial to those who want to advance in the marketing field or make a change in the industry.
Whether attendees are in the middle of their marketing careers or hope to boost their trajectories from the beginning, this six-month course might be what they’re looking for. Although you are expected to have a fundamental understanding of marketing principles, the course will help boost the leadership skills you might be missing.
Students also sharpen their marketing tools with units on automation and AI, identifying customers, building a product portfolio, and more. In the leadership units, students learn to implement agile marketing principles and tools, as well as skills to make the hard decisions that fall on a successful leader.
The course costs $9,500, and the next cohort begins on March 17, 2022.
Professional Certificate in Digital Marketing
This six-month online course is similar to the professional certificate in sales course, as students pursue an in-depth marketing education from top to bottom. Students gain hands-on digital marketing skills with SEO, SEM, social media, email marketing, and display ads to use a modern marketing understanding to succeed.
As students dive into the details of digital marketing, they also learn how to properly network to earn the marketing position they want or to boost their marketing careers. All of these skills are taught with hard measurable metrics that students can use in their jobs to track the performance of marketing campaigns, as well as customer acquisition strategies and more.
The course costs $6,950, and the next cohort begins on February 8, 2022
How Can I Use Digital Marketing?
Even if you’re not a marketing professional, digital marketing tools give you the chance to find your clients with real hard data instead of feelings and guesswork. Collecting and analyzing data on conversions, customer attraction, and retention makes for a more efficient marketing operation.
You’ll save time and money by building a customer profile that allows you and your company to know exactly who to target for each campaign. There will no longer be random advertisements thrown at an overly broad audience, hoping it works, as you’ll be able to take a surgical approach that converts more reliably.
Join the Future of Business From Home
These business courses can teach everyone, from entrepreneurs to business owners, and even professionals outside the industry, how to use modern tools to make their jobs more efficient. Even if you only have a tangential relationship with sales, marketing, product management, or digital transformation, Northwestern Kellogg has a program to help you
If you’d like to learn more about their programs, visit the course catalog page to find one that’s right for you.
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