Facebook has grown from a mere social networking site into a major income platform for creators. With built-in monetization tools and cross-platform reach through Meta, Facebook offers content creators multiple ways to earn money.
But, if you don’t have a marketing team or access to marketing insights, how do you get paid on Facebook? This guide explains how to make money on Facebook, how many followers you need to get paid, and the main monetization programs currently available.
How Much Do Content Creators Get Paid?
Content creators on Facebook can earn anywhere from a few hundred dollars to thousands per month, depending on views, engagement, and monetization tools. However, it’s definitely a game of quality. Instead of making as many videos or posts as possible, your focus should be on creating high-quality content that your followers will fondly watch and share with friends. Warm audiences mean more views on videos, which means better chances of sourcing video ads. This is how most creators and influencers base their incomes.
With that in mind, according to Meta, creators who consistently use in-stream ads, fan subscriptions, and Reels bonuses can earn between $1,000 and $10,000 monthly.¹ Top Reels creators used to qualify for huge bonus payouts, but that program was discontinued in 2024.
How Many Followers Do You Need to Get Paid on Facebook?
You need at least 10,000 followers and 600,000 total minutes of viewed content over the past 60 days to qualify for monetization on Facebook.2 Your videos must also be at least one minute long and comply with Meta’s Partner Monetization Policies.
While 10,000 followers may seem like a lofty goal, one way to do this is to share your page with your friends. Then, curate content that you and this target audience will like, so that they, in turn, will share your posts. Once you’ve got a fair following built up, maintaining it with post engagements on a regular basis is also extremely important. Frequent engagement is a common requirement for growing a following throughout the entire industry.
How to Make Money on Facebook
Facebook offers multiple ways to earn, from ads and subscriptions to live interactions and affiliate sales. That means that, fortunately, you don’t need to be one of the most popular content creators in the online world to get noticed so you can earn some money. Here are some of the most common monetization methods available:
1. Sell on Facebook Marketplace
Facebook Marketplace is an excellent feature of Facebook where different businesses and individual sellers come together to hawk either a digital product or a physical one. Skills like item flipping, especially when dealing with a physical product, can earn you quite a lot of money.
The Facebook Marketplace is also a great platform to advertise your space for rent, whether that’s a room or a condominium. All you need is a picture of the item for sale, a product description, and a purchase price. Some people are even able to find regular clients.
2. Join Buy and Sell Groups
Another viable option to start earning on Facebook is to join buy and sell groups wherein you can create a post and have a larger reach. You can find the buy and sell groups in your area through either the Explore menu on Facebook or by directly searching for these groups and filtering out the ones that sound good to you.
Each Facebook group has its guidelines, so make sure to follow them before posting anything. If you don’t see a group for the product you want to sell, you can just create your own. Facebook is a cool platform because it has a wide enough user base that you can find a group in almost any area.
3. Make Facebook Ads
There are a lot of Facebook pages, and most of them are filled with Facebook Ads to help companies sell their products. Helping individuals and businesses create an ad-focused strategy to reach their target audience and business objectives is currently a very in-demand skill. If you’re creative and know how advertising on Facebook works, this can become a very successful side hustle.
4. Include Ads in Your Videos
“In-stream” video ads help active users earn money by including short ads, before, during, or after videos. You have the option to let Facebook identify the breaks where they’ll play the ads, or you can place it yourself.
The earnings depend on the video views and the advertisers, so developing a strong viewing community and good brand relations is crucial. Revenue from ads is also particularly high if you tend to post longer videos. However, it is essential to note that there are certain eligibility requirements for ads you need to meet to be qualified.
5. Become a Social Media Manager
Managing social media for companies includes creating social media posts, scheduling, responding to comments, creating social media graphics, and building the audience size. Familiarity with the algorithm is important but Facebook provides multiple content tools like Creator Studio, a dashboard for social media marketers and content creators.
These tools help social media managers schedule posts and make sure that the company’s Facebook page publishes posts on a regular basis. If you are interested but unsure of how to become a Facebook affiliate marketer, attending social media marketing bootcamps is a great way to get started on this career path.
6. Use Facebook Live and Earn through Stars
Active users can do a Facebook Live and earn during the live video via Stars. As you stream, viewers can buy Stars and send them to you in the comment section to support you and make their comments stand out. According to Meta, you are paid one cent for every Star you receive,3 which gives your fans, clients, and followers a new way to directly support your work.
7. Earn Referral Bonuses
There may be products and online services that you deeply relate to and can’t help but share with others. If you have any such relevant products, you can take advantage of your online presence and earn by sharing them on social media platforms such as Facebook. The actual earning happens when these companies make online sales through the referral links you post.
8. Start Facebook Reels
Facebook has recently launched Facebook Reels, creating more opportunities for creators to earn. Reels opens doors for creators to be discovered as they share interesting content with a potential audience.
Beyond add overlays, Reels creators can make money by joining the Level Up Program, which pays gamers who live stream for 4+ hours over fourteen days.4
9. Promote your Product on Your Personal Profile
Aside from using the Facebook marketplace to sell products, use your own profile to advertise your product. If you already have many friends, use that to your advantage by posting an image and sharing information about the product you want to sell. You never know, a friend of yours might be trying to find the exact same product you’re selling.
10. Create Branded Content
Another way to earn on Facebook is to partner with brands that your audience likes. If you have a large following on Facebook, you can use that to spread the word about a product or service and earn affiliate commissions.
Since your audience trusts you, they’re more likely to buy or get the service you endorse. You can take courses to learn marketing strategy and discover ways to advertise brands with your Facebook posts organically.
How Do You Get Paid on Facebook?
Facebook pays creators through ad revenue, subscriptions, Stars, and brand partnerships. Earnings are deposited directly into your linked bank account once you meet the minimum payout threshold of $100.5
How to Make Extra Money on Facebook
Beyond monetization programs, you can also earn extra by joining Facebook contests, crowdfunding causes, live selling, or driving traffic to your business website. Some creators also cross-promote content across Instagram and WhatsApp to maximize reach.
- Invest in Facebook: This one might not have an immediate outcome, but Facebook belongs to a well-established corporation. Meta is an industry leader. Its revenue is majorly unaffected in the face of most economic events, which makes it a great company to invest in.
- Join contests: There are a lot of contests you can find on Facebook that give out free products or vouchers to the winners. Join as many as you can to increase the chances of winning. From there, you can even sell whatever products you’ve won.
- Crowdfunding: The goal of crowdfunding might not be for your own personal gain, but it can help you raise money for a very good cause.
- Live selling: This works similar to a garage sale, except it’s digital. Going live while selling might be uncomfortable for some, especially if you don’t know how many people will show up. But that aside, live selling is an invaluable tool when it comes to targeting a widespread market and can help you earn more commissions or sell more products.
- Drive traffic towards your website: If your business has a website and you publish a blog post regularly, share that on Facebook so that people can go to your website often. This is an effective means to earn extra as people that see your products and services frequently are more likely to become online sales for your business.
How to Make Money Fast on Facebook
The fastest way to earn on Facebook is through in-stream ads, provided you meet eligibility requirements. Once approved, ad placements in long-form videos can generate steady income based on viewer engagement.
How to Make Extra Money From Home
Freelancing remains one of the best ways to make money from home while also leveraging Facebook for networking. You can either find work and job opportunities within your own network or search the best websites for remote freelance jobs like Upwork and Fiverr.
"Career Karma entered my life when I needed it most and quickly helped me match with a bootcamp. Two months after graduating, I found my dream job that aligned with my values and goals in life!"
Venus, Software Engineer at Rockbot
In-demand skills like graphic design, writing, and web development can bring freelancers average annual earnings of around $99,000 in the U.S.6
Is Facebook a Good Way to Make Extra Money?
Yes. With Marketplace, Reels, in-stream ads, and Stars, Facebook is one of the most versatile social platforms for creators to monetize their audience.
If you have a full-time job and you have a lot of followers on your Facebook page, you can work towards developing a personal brand. You can produce content that your audience will like. From that, you’ll be able to gain sponsors and even monetize the videos that you publish. You can also utilize this to earn product placements since your audience will come to trust you through your work.
How to Make Money on Facebook FAQ
You need at least 600,000 minutes of watch time on videos in the past 60 days and 10,000 followers to qualify.2
No. Facebook does not directly pay for likes, but likes can improve visibility and engagement, indirectly boosting ad revenue.
No. Followers alone do not generate income, but they increase reach, which helps with monetization opportunities.
You cannot add more friends after reaching 5,000. Instead, you can convert your profile into a Page, which supports unlimited followers.
Sources
1 https://www.businessinsider.com/meta-facebook-creators-earnings
2 https://www.facebook.com/business/help/1693864524274373
3 https://creators.facebook.com/tools/stars/?locale=en_US
4 https://www.facebook.com/fbgaminghome/creators/levelup
5 https://www.facebook.com/business/help/1702743033214771
6 https://www.ziprecruiter.com/Salaries/Freelance-Salary#Yearly
About us: Career Karma is a platform designed to help job seekers find, research, and connect with job training programs to advance their careers. Learn about the CK publication.
