The demand for content writing services is growing. This is because content is required in almost every industry. Many companies have discovered how effective content marketing is. This is a major reason for this increase in demand. If you enjoy writing, you can turn your hobby into a source of income. Learning about the best companies for content writers is a good start.
This article covers everything you need to know about content writing opportunities, including the highest-paying companies for content writers, workplace reviews, and tips to help you land this job and excel at it.
What Is Content Writing?
Content writing involves planning, writing, and editing content for various purposes. This role can involve writing articles, blog posts, marketing copy, white papers, newsletters, keynote speeches, product descriptions, social media posts, and video and audio scripts. Content writing is the foundation of any material to be published.
Content writers offer professional content services including, technical writing, creative writing, and blog writing. They can work as a freelance writer or as part of a content team at a content writing agency or company. Writers must be creative to provide engaging and original content.
With the boom of website use, most online writing jobs available for writers are related to web content writing. A web content writer is a specialist that fulfills the relevant content and target audience requirements of websites. Some content writers also cover SEO writing as online content is expected to include keywords to improve a website’s SEO optimization.
How to Get a Content Writing Job
If you want to take content writing a step further and become a professional writer, you’ll need to consider a few things. We’ve listed and briefly explained below the steps that can help you get started as a paid content writer.
- Have writing samples. During the application process for blogs, websites, or other content platforms, you’ll be required to submit work samples. Some may even request that you provide a sample on the spot, so you should be prepared. A 500-word article will most likely be requested as a writing sample.
- Prepare for assessments. You should also expect assessments. Online assessments for writing or editing jobs provide you with an opportunity to demonstrate your skills. You can prepare by practicing your skills and style formats through available courses.
- Get a writing aid. Various writing aids are available to help you check for errors and improve your overall writing skills. Regular use of these writing aids can help you learn how to craft your work more professionally. Some writing aids include Grammarly, ProWritingAid, and Hemingway. You may have to pay to access these apps’ full features.
- Create a resume. Arrange your resume to showcase your strong passion for what you do. You’ll also need to highlight that you have the necessary skills in creating pieces of content. In your resume, it’s a must to avoid grammatical errors so that the recruiter or hiring manager won’t be thrown off.
- Work on content strategy. Experienced writers find new ways to make insightful, strategic, and constant content. Being adept at content strategy keeps you prepared for potential clients and helps them to better serve existing ones. This is also a great chance for you to enhance your skill level and carve your path toward being a content strategist.
Top 10 Highest-Paying Content Writing Companies
| Company | Salary for Content Writers |
|---|---|
| $115,995 | |
| IBM | $92,764 |
| Asana | $84,474 – $90,674 |
| Microsoft | $83,174 |
| Investopedia | $56,269 – $61,333 |
| HubSpot | $54,286 – $61,362 |
| Indeed | $54,875 |
| BuzzFeed | $50,623 |
| Freelancer.com | $53,534 |
| Brafton | $37,380 |
Google is a multinational company focused on Internet-related products and services. These include a search engine, online advertising technologies, and cloud computing, as well as software and hardware. It’s one of the largest American IT companies alongside Apple, Microsoft, Meta (Facebook), and Amazon.
What Does Google Pay Its Content Writers?
Content writers at Google earn between $96,000 to $210,000 per year. The average annual base salary is $115,995. Google also provides an average annual cash bonus of $16,256 and an average annual stock bonus of $108,370 to its content writers.
Google Reviews
Google is a great place to work and also allows you to collaborate with wonderful coworkers. On top of cash and stock bonuses, some of its perks and benefits for staff include free meals. However, the company is very corporate which can contribute to a rise in work pressure.
IBM
IBM is a tech company bringing artificial intelligence (AI) strategy and open hybrid cloud into existence for clients to enjoy. Headquartered in Armonk, New York, the company is the world’s largest technology and consulting company. IBM is committed to research that will pave the way for breakthroughs in AI, quantum computing, and blockchain.
What Does IBM Pay Its Content Writers?
According to Glassdoor, content writers at IBM earn between $87,000 and $108,000 per year. The average annual salary for content writers is $92,764.
IBM Reviews
Employees have said that the work environment is great, with fun, creative, and smart coworkers. The CEO has been described as a true pro who is brilliant, fair, and an excellent manager. However, staff have expressed dissatisfaction with the salary increases.
Asana
Asana assists teams to organize their workflow, from tactical to strategic projects. It accomplishes this by developing technology to drive positive change and work culture around the world. Asana is trusted by millions of teams globally to help them achieve their most important goals in a short period of time.
What Does Asana Pay Its Content Writers?
According to Glassdoor, the average salary for content writers at Asana ranges between $84,000 and $90,000 per year.
Asana Reviews
Asana has received positive feedback from both current and former employees. A reviewer stated that Asana’s work-life balance is the best they’ve seen in the SaaS (software as a service) world. Most reviewers had nothing but positive things to say about Asana.
Microsoft
Microsoft is a multinational tech company headquartered in Redmond, Washington. Microsoft produces electronics, computers, software, and other related services. Some of the most popular products from Microsoft are the Xbox game consoles, Microsoft touchscreen personal computers, Microsoft 365, and the Microsoft Windows line of operating systems.
What Does Microsoft Pay Its Content Writers?
Microsoft content writers earn between $26,000 to $137,000 per year. The average annual salary is $83,174. In addition to base pay, writers receive an average cash bonus of $9,977 per year.
Microsoft Reviews
In comparison to most companies, Microsoft’s financial benefits are excellent according to its employees. The company is an excellent environment for technical writers to thrive. Microsoft also has a very good work-life balance.
Investopedia
Investopedia was founded in 1999 as a financial website. It provides advice, investment dictionaries, ratings, reviews, and comparisons of financial products. The company has over 32,000 articles and gets up to 28 million unique visitors every month. Investopedia drives a company culture that’s imaginative and fun. It seeks team players who have this mentality to join their writer pool.
What Does Investopedia Pay Its Content Writers?
According to Glassdoor, the average annual salary for content writers at Investopedia ranges between $56,000 and $61,000.
Investopedia Reviews
Investopedia employees have stated that it is a great place to work. Investopedia has a fantastic work culture, with employees who are smart and goal-oriented. According to one employee, Investopedia has a family-like atmosphere. Since the digital marketing industry is so dynamic, things move quickly in this company.
HubSpot
HubSpot is a customer relationship management platform. Its headquarters are in Cambridge, Massachusetts. Hubspot was founded in 2006 and employs thousands of people worldwide. The business creates sales and manages website management products. HubSpot’s company culture encourages employees to do their best work.
What Does HubSpot Pay Its Content Writers?
According to Glassdoor, the salary for content writers at Hubspot ranges between $55,000 and $61,000.
Hubspot Reviews
The company was founded in 2006, so it’s still expanding, but at a rapid pace. Everything is going extremely well in terms of culture and business. Employees have reported that the company’s leadership is compassionate and works hard to solve problems as they arise.
Indeed
Indeed is widely regarded as the world’s most popular job search website. Every month, it receives over 250 million unique visitors. Indeed prioritizes job seekers by providing free access to post resumes, search for companies, and do company and jobseeker research. Every day, Indeed connects millions of people to new opportunities.
What Does Indeed Pay Its Content Writers?
The annual salary range for content writers at Indeed is $44,000 to $58,000. The annual salary is $54,875 on average. Indeed typically pays a cash bonus of $4,356 per year.
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Indeed Reviews
Most of Indeed’s reviews are positive. Many people have praised the company’s work culture and its concern for its employees. According to the reviews, working for Indeed provides a good work-life balance. Employees are described as collaborative, kind, and hardworking.
BuzzFeed
BuzzFeed is a digital media company that focuses on Internet media, news, and entertainment. It was founded in 2006 and is based in New York City. Tracking viral content is one of BuzzFeed’s strong points. The company’s goal is to establish a strong bond with its followers and provide premium content that people want to share with those who are important in their lives.
What Does BuzzFeed Pay Its Content Writers?
According to Glassdoor, the salary for content writers at BuzzFeed ranges from $32,000 to $82,000. BuzzFeed content writers’ annual salary is $50,263 on average.
BuzzFeed Reviews
Former and current BuzzFeed employees have lauded the company in reviews. Employees enjoy benefits such as holiday gifts and free lunch. However, some have left negative feedback, claiming that management at the company is unsatisfactory.
Freelancer.com
Going by the total number of users and projects posted, Freelancer.com is the largest source of freelance writing jobs and crowdsourcing marketplace in the world. It has more than 15 million registered users with job areas counting up to 700. Job types include content writing, data entry, website development, logo design, digital and marketing.
What Does Freelancer.com Pay Its Content Writers?
Content writers can earn anywhere from $31,000 to $161,000 per year on Freelancer.com. The average content writer’s salary on the website is $53,534.
Freelancer.com Reviews
Many writers on Freelancer.com have reported that the work there is flexible because it’s remote. This allows writers to maintain a work-life balance. However, there have been some complaints about the length of time it takes to land a successful gig.
Brafton
Brafton is an American company based in Boston, Massachusetts. It’s the country’s leading content marketing provider. Since its inception in 2008, the company has grown to become a global digital marketing icon. Brafton focuses on breaking barriers, so there’s always that desire to do more and achieve more.
What Does Brafton Pay Its Content Writers?
Brafton pays content writers between $32,000 and $56,000 yearly. The average annual salary is $37,380.
Brafton Reviews
Brafton is a great place to work according to employee reviews. Some employees have stated that the work-from-home policy is unrivaled. Brafton offers numerous opportunities to advance your career, and the people there are a pleasure to work with.
Why You Should Become a Content Writer in 2023
Anyone can become a content writer, as it doesn’t strictly require a degree, except in specific circumstances. Many people believe that writing content requires a background in English literature or a closely related field, but this is not true. People from diverse fields such as medical sciences, business management, law, and engineering have successfully entered and thrived in the field of content writing.
The job is very flexible and can help you work part-time or full-time. You can also pursue a freelance writing career or work as a regular across a wide range of industries and sectors. There are no limitations as you may not be bound to a particular topic or organization. You can also consider specializing in social media marketing or blog writing.
Another reason to pursue this profession is that writers earn a respectable $67,120 in income per year, according to the Bureau of Labor Statistics. So, if you have the skills or are willing to learn, you should look into venturing into this career.
Best Companies for Content Writers FAQ
Content writers make money in a wide variety of ways. There are tons of types of content these professionals can be hired to produce. They include writing articles, reviewing films, products, or movies, monetizing blogs, writing social media content, becoming a copywriter, selling revision notes, and entering writing competitions.
Good content is a seamless combination of diligent research, sound expertise, beautiful wordplay, and strong vocabulary and grammar. A good piece of content should be informative but also very simple to read and understand. High-quality content requires editing, tuning, and rewording to ensure every single word is accurate.
Yes, there are no predefined paths or qualifications for content writing. As long as you’re willing to learn this skill and put in the hard work, you can become a content writer. This profession provides flexibility, especially if you become a freelance writer, allowing you to begin at any point in your professional career.
Yes, content writers are in high demand. For 2020 to 2030, the Bureau of Labor Statistics puts the job outlook for content writers at nine percent, which is slightly above the average of seven percent for other occupations.
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