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Best Marketing Analytics Master’s Degree Programs, Jobs, and Salaries

Elvis Gwaro - May 18, 2022


Businesses today handle a large amount of data, as they use digital platforms to conduct their business. In a bid to take advantage of consumer and market data, they employ marketing research analysts. As a result, these professionals have become highly in demand. If you’re interested in becoming one, consider taking one of the best marketing analytics master’s degrees .

This guide will show you the best Master’s Degrees in Marketing Analytics programs offered by various schools. We’ll discover what these programs are all about, the main courses taught, academic progression options, and marketing analytics master’s degree jobs available for successful graduates.

Where Can I Get a Master’s Degree in Marketing Analytics?

Some of the best schools to get a Master’s Degree in Marketing Analytics are Arizona State University, Columbia University, and Southern New Hampshire University. All these institutions are accredited by top American professional organizations in charge of transforming business education for educators, businesses, and learners.

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What Schools Offer the Best Marketing Analytics Master’s Degrees?

  • Arizona State University W.P. Carey School of Business
  • Columbia University – Columbia Business School
  • Southern New Hampshire University
  • University of Maryland Robert H. Smith School of Business
  • University of Rochester Simon School of Business

What Are the Admission Requirements for a Master’s Degree in Marketing Analytics?

The admission requirements for a marketing analytics master’s degree include a bachelor’s degree with prerequisite courses in statistics or math. You must also meet your preferred school’s minimum satisfactory grade point average (GPA).

Some schools also require a Graduate Management Admission Test (GMAT) or Graduate Record Examination (GRE). Other requirements include official transcripts, professional resume, essay, or statement of purpose, and letters of recommendation.

Marketing Analytics Master’s Degree Admission Requirements

  • Bachelor’s Degree in Marketing, Business, Economics, Statistics, Management, Engineering, or Computer Science
  • A minimum GPA
  • Official transcripts
  • GMAT or GRE
  • Professional resume
  • Essay or statement of purpose
  • Letters of recommendation
  • Proof of English language proficiency for international students

How to Get a Master’s Degree in Marketing Analytics

You can get a marketing analytics master’s degree by fulfilling all the graduation requirements of the program and school you’re attending. This master’s degree program requires 30 credits, including 21 units of required coursework and at least nine units of electives. You also need a cumulative GPA of at least 3.0 and must complete a capstone project, internship, or thesis.

How Many Credits Do You Need for a Master’s Degree in Marketing Analytics?

You need at least 30 credits for a Master’s Degree in Marketing Analytics. This includes 21 credits of coursework and at least nine credits of electives. You can complete your program on a part-time or full-time basis.

Marketing Analytics Degree Requirements

  • Minimum 3.0 GPA
  • Completion of 30 to 40 credits
  • Capstone project, internship, or thesis

Best Marketing Analytics Master’s Degree Programs and Schools: Overview

School Program Accreditation
American University Kogod School of Business Master of Science in Analytics Association to Advance Collegiate Schools of Business
Middle States Commission on Higher Education
Arizona State University W.P. Carey School of Business Master of Science in Business Analytics Association to Advance Collegiate Schools of Business
Higher Learning Commission
Bentley University Graduate School of Business Master of Science in Marketing Analytics Association to Advance Collegiate Schools of Business
New England Commission of Higher Education
Columbia University – Columbia Business School Master of Science in Marketing Science Association to Advance Collegiate Schools of Business
Middle States Commission on Higher Education
Drexel University Lebow College of Business Master of Science in Marketing Association to Advance Collegiate Schools of Business
Middle States Commission on Higher Education
Illinois Institute of Technology Stuart School of Business Master of Science in Marketing Analytics Association to Advance Collegiate Schools of Business
Higher Learning Commission
Syracuse University Whitman School of Management Master of Science in Marketing Association to Advance Collegiate Schools of Business
Middle States Commission on Higher Education
Southern New Hampshire University Master of Business Administration with Concentration in Marketing or Business Analytics Accreditation Council for Business Schools and Programs
New England Commission of Higher Education
University of Maryland Robert H. Smith School of Business Master of Science in Marketing Analytics Association to Advance Collegiate Schools of Business
Middle States Commission on Higher Education
University of Rochester Simon School of Business Master of Science in Marketing Analytics Association to Advance Collegiate Schools of Business
Middle States Commission on Higher Education

Best Schools for Marketing Analytics: Top Marketing Analytics Master’s Degree Programs

The best schools for master’s in marketing Analytics focus on imparting students with the technical skills to thrive in the marketing industry. These programs and schools have accreditation from top marketing standardization organizations. Let’s learn more about the top marketing analytics master’s degree programs.

1

American University Kogod School of Business

Washington, DC

American University (AU) is a private research university founded in 1893 by an act of Congress. It currently offers over 170 programs in various degree levels. As of 2021, AU had an enrollment of almost 15,000 students, including around 8,000 undergraduates and nearly 5,000 graduate students. The university has been a top producer of Fulbright scholars since 2017.

Master of Science in Analytics

This online program prepares students to apply analytics foundations and competencies in making data-driven decisions. To graduate, you need 33 credits from a mix of analytics courses, marketing specialization courses, and analytics practicum. It takes one to two years to complete and prepares you for a career in marketing research, analysis, and strategies.

Online Master of Science in Marketing Analytics Overview

  • Accreditation: Association to Advance Collegiate Schools of Business, Middle States Commission on Higher Education
  • Tuition: $1,866/credit hour
  • Required Credits: 33 credits
  • Program Length: 12 - 24 months
  • Learning Format: In person
  • NCES School Graduation Rate: 79%

Online Master of Science in Marketing Analytics Admission Requirements

  • GPA: 3.3
  • Standardized Tests: Not required
  • Application Fee: $100
  • Minimum Education: Bachelor’s degree
  • Other Requirements: Transcripts, resume, personal statement, letters of recommendation, proof of English proficiency for non-native speakers

Applying to American University

  1. Complete your online application.
  2. Pay the application fee.
  3. Submit responses to essays.
  4. Upload a current resume in the online application.
  5. Submit professional or academic recommendations.
  6. Submit official transcripts from all institutions you have attended.
  7. Wait for the admissions team to contact you for the next steps.

2

Arizona State University W.P. Carey School of Business

Tempe, AZ

Arizona State University (ASU) was established in 1886 and is currently one of the largest public universities in the US. It has an enrollment of nearly 150,000 students, 20,000 of which are postgraduates. It offers around 300-degree options, and its most popular study areas include business and related courses, biological sciences, and psychology.

Master of Science in Business Analytics

ASU offers a Master of Science in Business Analytics through its W.P. Carey School of Business. This degree program trains you to extract value from data and modeling and conduct data-based analyses to achieve business advantage. You’ll also learn data modeling, mining and visualization, marketing and predictive analytics, and machine learning.

To graduate, you will need 30 credits hours from attending classes spread across one year. You can apply your learnings from this program, as you take roles in marketing management, strategic brand management, or digital marketing.

Master of Science in Business Analytics Overview

  • Accreditation: Association to Advance Collegiate Schools of Business, Higher Learning Commission
  • Tuition: $33,608/two-semester format (resident), $53,288/two-semester format (non-resident)
  • Required Credits: 30 credits
  • Program Length: 9 months
  • Learning Format: In person or online
  • NCES School Graduation Rate: 66%

Online Master of Science in Business Analytics Admission Requirements

  • GPA: 3.0
  • Standardized Tests: GMAT or GRE
  • Application Fee: $70 for local students, $115 for international students
  • Minimum Education: Bachelor’s degree
  • Other Requirements: Official transcripts, resume, essay, letter of recommendation, proof of English proficiency for non-native speakers

Applying to Arizona State University

  1. Review the requirements to ensure that you meet them.
  2. Fill out the online application.
  3. Pay the application fee.
  4. Submit the required documents.

3

Bentley University Graduate School of Business

Waltham, MA

Bentley University is a private business-focus university founded in 1917 as a school of accounting and finance. It currently has 4,200 undergraduates and 1,000 postgraduate students. The university's graduate school focuses on how technology impacts business.

Master of Science in Marketing Analytics

Bentley University's Master of Science in Marketing Analytics is a comprehensive program honing students’ qualitative and quantitative analytical skill. These skills are critical for handling marketing data. To graduate, you must earn 30 credits, with 21 marketing analytics core courses and nine electives.

Master of Science in Marketing Analytics Overview

  • Accreditation: Association to Advance Collegiate Schools of Business, New England Commission of Higher Education
  • Tuition: $5,430/course
  • Required Credits: 30 credits
  • Program Length: 2 semesters at 15 credits per semester
  • Learning Format: In person
  • NCES School Graduation Rate: 90%

Master of Science in Marketing Analytics Admission Requirements

  • GPA: 3.0
  • Standardized Tests: GMAT or GRE
  • Application Fee: $75
  • Minimum Education: Bachelor's degree
  • Other Requirements: Official transcripts, resume, two essays, two letters of recommendation, TOEFL/IELTS scores for international students

Applying to Bentley University School of Business

  1. Sign up or log in to the university’s online application form.
  2. Fill out the online application.
  3. Pay the application fee.
  4. Submit all the required admission documents.
  5. Wait for an interview invitation, as applicable.

4

Columbia University - Columbia Business School

New York City, NY

Founded as King's College in 1754, Columbia University is currently the oldest tertiary institution in New York. It has over 30,000 students, with more than 18,000 enrolled at postgraduate levels. Its Columbia Business School is one of the finest institutions in the world, with a roster of internationally acclaimed faculty members and 15 Nobel Prizes in Economics .

Master of Science in Marketing Science

Columbia Business School offers a STEM-designated program in marketing science that trains marketing researchers on how to work with various organizations. After graduating from this program, students can offer marketing management services for consumer products, financial solutions, and advertising. This program prepares students for success in any marketing career.

This master’s degree has a pre-term core class in statistical modeling and decision making. Most of its courses are skewed to marketing analytics with core classes in multivariate statistics, market intelligence, and strategic consumer insights, useful for evaluating a company’s marketing efforts. To graduate, you need to earn 10 full-term graduate-level courses that amount to 30 credits.

Master of Science in Marketing Science Overview

  • Accreditation: Association to Advance Collegiate Schools of Business, Middle States Commission on Higher Education
  • Tuition: $67,612/two-semester format
  • Required Credits: 30 credits
  • Program Length: 1 year
  • Learning Format: In person
  • NCES School Graduation Rate: 96%

Master of Science in Marketing Science Admission Requirements

  • GPA: No minimum required
  • Standardized Tests: GRE or GMAT
  • Application Fee: $100
  • Minimum Education: Bachelor's degree
  • Other Requirements: Probability and statistics as prerequisite undergraduate courses, transcripts from schools attended, two short essays, a resume with details of your academic background and credentials, two letters of recommendation, TOEFL/IELTS scores for international students

Applying to Columbia Business School

  1. Log in or sign up to the university’s online application portal.
  2. Fill out the online application.
  3. Submit your admission documents.
  4. Pay the application fee.

5

Drexel University Lebow College of Business

Philadelphia, PA

Drexel University is a private research institution founded in 1891 by Anthony Drexel to provide educational opportunities in practical arts and sciences. As of 2020, it has around 8,800 postgraduate students. Drexel is known for its cooperative education program that offers students up to 18 months of paid work experience to test if their chosen career is fit for them.

Master of Science in Marketing

This Master’s Degree in Marketing is a flexible program offering training in marketing strategies, emphasizing analysis and critical thinking about complex marketing problems. It has a marketing analytics track, where students learn to process big data into actionable insights. Students also get to improve their communication and data presentation skills.

To graduate, you must earn 30 credits from core courses, electives, and experiential courses. This program prepares students for careers in marketing analytics, such as marketing research analyst, digital marketing analyst, and manager of strategy and insights.

Masters of Science in Marketing Overview

  • Accreditation: Association to Advance Collegiate Schools of Business, Middle States Commission on Higher Education
  • Tuition (and Fees): $1,139/credit hour
  • Required Credits: 45 credits
  • Program Length: 18 months for full-time students, 2 years for part-time students
  • Learning Format: In person
  • NCES School Graduation Rate: 71%

Master of Science in Marketing Admission Requirements

  • GPA: No minimum required
  • Standardized Tests: GRE or GMAT
  • Application Fee: $65
  • Minimum Education: Bachelor's degree
  • Other Requirements: Transcript from each institution attended, one letter of recommendation, professional resume, personal statement, international students need transcripts, visa, and proof of English proficiency

Applying to Drexel University

  1. Check the application requirements and deadlines.
  2. Read the application instructions.
  3. Fill out your online application.
  4. Upload your supplemental documents.
  5. Apply for financial aid.
  6. Monitor your admission status.

6

Illinois Institute of Technology Stuart School of Business

Chicago, IL

Illinois Institute of Technology is a private research university founded in 1940. It has a student population of about 6,500, with around 3,000 postgraduate students. It's known as the only technology-focused institute in the Chicago metropolis. Its Stuart School of Business’ marketing analytics master’s degree ranks 22nd in TFE Times’ best Master of Marketing programs.

Master of Science in Marketing Analytics

This marketing analytics master’s degree teaches students the latest techniques and tools for gathering and analyzing data. This STEM-designated program covers predictive analytics, artificial intelligence, and analytics for decision-making. Thus, students learn to develop insights and marketing strategies for growing a company’s customer base and market share.

To complete the degree, you must earn 33 credits, consisting of 24 credits from core courses and 9 credits from electives. Graduates of this program can build their careers in branding, marketing services, or corporate marketing.

Master of Science in Marketing Analytics Overview

  • Accreditation: Association to Advance Collegiate Schools of Business, Higher Learning Commission
  • Tuition (and Fees): $1,614/credit hour
  • Required Credits: 33 credits
  • Program Length: 2 years
  • Learning Format: In person
  • NCES School Graduation Rate: 72%

Master of Science in Marketing Analytics Admission Requirements

  • GPA: 3.0
  • Standardized Tests: Not required
  • Application Fee: $200
  • Minimum Education: Bachelor's degree
  • Other Requirements: Official transcript, professional statement of goals and objectives, one letter of recommendation, TOEFL and IELTS scores for international students

Applying to Illinois Institute of Technology

  1. Log in or sign up at the institute’s online application portal.
  2. Complete the online application and submit all the admission requirements.
  3. Wait for the admissions team’s confirmation of your application. They might also request for submission of additional documents.
  4. Check your application status in the application portal.

7

Syracuse University Whitman School of Management

Syracuse, NY

Founded in 1870, Syracuse University (SU) is a private university known for its investment in research and innovation. Currently, it offers around 500 minors, majors, and advanced degree programs. It has more than 6,500 postgraduate students out of the over 21,000-strong student population.

Master of Science in Marketing

SU offers it marketing master’s degree through the Whitman School of Management. This 30-credit program covers subjects like marketing research, marketing analytics, and data analysis for decision-making. These marketing analytics-focused courses teach students to leverage data to generate meaningful insights for any organization in different industries.

Master of Science in Marketing Overview

  • Accreditation: Association to Advance Collegiate Schools of Business, Middle States Commission on Higher Education
  • Tuition (and Fees): $1,734/credit hour
  • Required Credits: 30 credits
  • Program Length: 21 months
  • Learning Format: In person
  • NCES School Graduation Rate: 83%

Master of Science in Marketing Admission Requirements

  • GPA: 3.0
  • Standardized Tests: Not required
  • Application Fee: $75
  • Minimum Education: Bachelor's degree
  • Other Requirements: Transcripts of academic credentials, two letters of recommendation, resume, essay, five-minute video, IELTS or TOEFL scores for international students

Applying to Syracuse University

  1. Fill out the online application.
  2. Submit the admission documents and video file required.
  3. Pay the application fee.
  4. Wait for the admissions decision.

8

Southern New Hampshire University

Manchester, NH

Southern New Hampshire University (SNHU) is a private institution with national accreditation in health, hospitality, business, and education degrees. It’s currently one of the fastest-growing universities with over 135,000 online students. US News & World Report ranked SNHU as the top innovative school in the north region for 2022.

Master of Business Administration with Concentration in Marketing or Business Analytics

SNHU's Master of Business Administration (MBA) has different concentrations, with two of them relating to marketing analytics. You can take either the marketing track or the business analytics track, depending on where you want to specialize. For business analytics , descriptive analytics, predictive analytics, and prescriptive analytics are your learning focus.

The marketing track topics include data-driven marketing and brand, advertising, and marketing strategies. Either way, you need 36 credits to graduate from the program. With this graduate degree, you can be an esteemed marketing professional in the marketing arm of any industry.

Master of Business Administration with Concentration in Marketing or Business Analytics Overview

  • Accreditation: Accreditation Council for Business Schools and Programs, New England Commission of Higher Education
  • Tuition (and Fees): $700/credit hour
  • Required Credits: 36 credits
  • Program Length: 1 year
  • Learning Format: Online
  • NCES School Graduation Rate: 36%

Master of Business Administration with Concentration in Marketing or Business Analytics Admission Requirements

  • GPA: 2.75
  • Standardized Tests: Not required
  • Application Fee: None
  • Minimum Education: Bachelor’s degree
  • Other Requirements: None

Applying to Southern New Hampshire University

  1. Complete the online application.
  2. Submit transcripts from the institutions you attended.
  3. Submit your Free Application for Federal Student Aid (FAFSA) application.

9

University of Maryland Robert H. Smith School of Business

College Park, MD

University of Maryland was founded in 1856 as the flagship institution of the university system of Maryland. It's currently one of the largest universities in the US, with over 40,000 enrolled students, nearly 31,000 of which are undergraduates and about 10,000 are postgraduates. It has a highly ranked graduate program in education and a well-regarded engineering school.

Master of Science in Marketing Analytics

This marketing analytics master’s degree is a comprehensive program that teaches you how to interpret massive amounts of consumer data for business insights. This enables you to launch effective campaigns and engage with the right audiences.

In this program, you’ll learn about consumer analysis, data science, and statistical analysis and programming. To graduate, you must obtain an average GPA of 3.4 across a minimum of 30 credits completed within two or three semesters.

Master of Science in Marketing Analytics Overview

  • Accreditation: Association to Advance Collegiate Schools of Business, Middle States Commission on Higher Education
  • Tuition (and Fees): $768/credit hour (in state) and $1,706 per credit (out of state)
  • Required Credits: 30 credits
  • Program Length: 2 or 3 Semesters
  • Learning Format: In person
  • NCES School Graduation Rate: 87%

Master of Science in Marketing Analytics Admission Requirements

  • GPA: None
  • Standardized Tests: GMAT or GRE
  • Application Fee: $75
  • Minimum Education: Bachelor's Degree
  • Other Requirements: Essay, updated professional resume, letter of recommendation, official school transcripts, statistics as a prerequisite course with a grade of B or higher, TOEFL or IELTS scores for international students.

Applying to University of Maryland

  1. Complete the online application.
  2. Identify and contact references for letters of recommendation.
  3. Submit transcripts, test scores, and other supporting documents.
  4. Pay the application fee.
  5. Monitor your application status.
  6. Apply for financial aid.

10

University of Rochester Simon School of Business

Rochester, NY

University of Rochester was founded in 1850 as a private research institution. It currently enrolls over 6,500 undergraduates and 5,500 postgraduate students. The University of Rochester is best known for its biomedical and engineering courses. It offers a master's degree in Marketing Analytics through its Simon School of Business.

Master of Science in Marketing Analytics

This master’s degree is a STEM-designated program that provides every student with a good foundation in comprehensive marketing and analytics education. It’s a full-time course with options between internship and non-internship tracks to accommodate your career goals. To graduate, you must complete 37 credits, consisting of mandatory courses and electives.

Master of Science in Marketing Analytics Overview

  • Accreditation: Association to Advance Collegiate Schools of Business, Middle States Commission on Higher Education
  • Tuition (and Fees): $71,000/year
  • Required Credits: 37 credits
  • Program Length: 2 to 3 semesters
  • Learning Format: In person
  • NCES School Graduation Rate: 86%

Master of Science in Marketing Analytics Admission Requirements

  • GPA: No minimum requirement
  • Standardized Tests: GMAT or GRE
  • Application Fee: $90
  • Minimum Education: Bachelor's degree
  • Other Requirements: College transcripts, resume and work history, two required essays, contact information for two references, optional video introduction, TOEFL, IELTS, or Duolingo English Test scores for international applicants

Applying to University of Rochester

  1. Fill out the online application form.
  2. Submit the required documents.
  3. Pay the application fee.
  4. Track your application status.

What Is a Marketing Analytics Master’s Degree?

A marketing analytics master’s degree is a one to two-year graduate program that imparts practical knowledge and skills in data analytics from a marketing perspective. It helps marketers learn how to take data and extract the information they can use to boost marketing performance. It usually takes between one to two years, depending on whether the program is being studied part-time or full-time.

A Master’s Degree in Marketing Analytics is different from other analytics degree programs based on the desired outcomes. For instance, marketing analytics identifies past market trends and measures the results and impact of marketing efforts. In contrast, data analytics focuses on understanding how organizational data can be meaningful to a company.

How Important Is a Master’s Degree in Marketing Analytics?

A Master’s Degree in Marketing Analytics is very important because it develops experts who can leverage data-driven models to understand the market. It helps marketing professionals have a comprehensive understanding of consumer behavior to solve marketing challenges and drive business growth. Marketing analytics bridges the gap between data, marketing communications, and decision-making.

Expert market analysts can be instrumental as key players in major strategy conversations. More companies these days struggle to translate an infinite amount of data into valuable information. This is where market analysts can provide the much-needed technical know-how to help them achieve their goals and establish a competitive advantage.

What Types of Master’s Degrees Can You Get in Marketing Analytics?

There are two types of marketing analytics master’s degree, including a Master of Science (MS) and a Master of Business Administration (MBA). An MS is the most popular marketing analytics master’s degree. It has more robust research components and is known to hold more weight in science courses than art courses.

Meanwhile, an MBA gives students the knowledge and skills for enhanced career progression in the business. With a specialization in marketing, a graduate student gains a professional advantage in the marketing field. An MBA in Marketing Analytics enhances a market analyst’s role at the decision-making table of a business or organization.

Is It Better to Get a Master of Science or Master of Business Administration in Marketing Analytics?

It’s better to get a Master of Science in Marketing Analytics if you want a more research-oriented study or to specialize in a particular area of interest without taking an intensive MBA program. For example, an MS enables a graduate student to specialize in data analysis and insight generation. Therefore, it’s best for aspiring marketing research analysts.

Meanwhile, an MBA is intended for students pursuing managerial and leadership careers. It thus sets a great foundation in the principles of leadership, management, and business. In the first year, students will learn to develop a business and operate in today’s business environment. In the second year, students specialize in marketing analytics to master their core work.

What Is the Difference Between a Marketing Analytics Master’s Degree and a Marketing Analytics Certificate?

A marketing analytics master’s degree is a higher academic award than a marketing analytics graduate certificate. While a graduate certificate allows you to complete courses as a non-degree-seeking student, a master’s degree leads to the award of an academic degree. In addition, a graduate certificate offers professional development training in only less than a year.

A master’s degree focuses on strategic skill development in a specific field, giving you the freedom to customize your experience. It takes longer, normally two years, to complete. It’s more intensive but ultimately leads to industry-recognized credentials.

How Much Does It Cost to Get a Master’s Degree in Marketing Analytics?

A Master’s Degree in Marketing Analytics costs, on average, $12,171 for public institutions and $25,929 for private institutions , according to the National Center for Education Statistics. Universities charge tuition fees based on credit hours, which range between $700 and $3,000, as noted in our list of best marketing analytics master’s degree programs above.

Besides tuition fees, you must allot funds for accommodation, exams, and other miscellaneous fees. Some institutions will award scholarships on a merit or need basis. As an additional consideration, online master’s degrees cost significantly less than earning an in-person Master’s Degree in Marketing Analytics.

How Long Does It Take to Get a Marketing Analytics Master’s Degree?

It takes around two years to complete a Master’s Degree in Marketing Analytics. However, there are many options if you want to earn a degree faster and need more flexibility. For instance, the University of Maryland’s marketing analytics master’s degree can be completed in one year.

Meanwhile, if you want a less intensive schedule while studying, take note that there are universities that only require you to complete your master’s program within five years. Such a program allows you to attend to other responsibilities as you pursue advanced education. It boils down to your availability and how long you want to pursue a program.

How Hard Is It to Get a Master’s Degree in Marketing Analytics?

It’s not hard to get a Master’s Degree in Marketing Analytics if you have a solid foundation in statistical analysis. A master’s degree will only add more knowledge and skills, allowing you to dive deep into areas of marketing analysis that you find enjoyable.

Without such a background, it can be more challenging to get a Master’s in Marketing Analytics. To graduate, you’ll have to study, conduct research, and earn the minimum credit and GPA scores. Because of this, it should only be pursued when you can set aside enough time to study.

Why Should You Get a Marketing Analytics Master’s Degree?

You should get a Master’s Degree in Marketing Analytics because it improves your qualitative and quantitative skills and your knack for drawing valuable marketing insights. It helps bridge the gap between customer analytics data, marketing communications, and business decisions. Thus, as a marketing analyst, you play a significant role in a company’s decision-making table.

Marketing analysts are also in high demand in the job market as companies struggle to employ research, data modeling, and consumer insights to grow. To become a senior business analyst for these organizations, you need one of the best marketing analytics master’s degrees or any related program.

What Courses Do You Need to Take in a Master’s Degree Program in Marketing Analytics?

The courses you need in a Master’s Degree in Marketing Analytics include brand strategy, business intelligence, marketing analytics, marketing management, and social analytics. We give a brief overview of each course below.

Brand Strategy

This course will dive into the intricacies of creating and managing brands. You’ll learn the principles of brand market analysis, equity, and portfolio leverage. You’ll also learn how to position a brand for strategic advantage. It comes with a mix of studies and discussions with clients to improve students’ communication and negotiation skills.

Business Intelligence

This course will train you to connect data from a wide range of sources, produce meaningful information, and identify trends and patterns. You’ll learn data mining, data warehousing, business analytics, and predictive statistics. You’ll also practice visual data presentation, which will help you provide powerful business insights to inform business decisions.

Marketing Analytics

In this course, you’ll learn how to use scientific approaches, analytics tools, and customer data analysis techniques. The course teaches practical analytics applications to real-world problems. You’ll use data to discover market trends, customer preferences, and other business insights necessary for effective marketing, customer relationships, and improved investment return.

Marketing Management

This course introduces marketing management techniques and analytical tools. Some of the topics you’ll cover include fundamentals of marketing and global perspectives of marketing. You’ll use techniques, such as financial analyses, management strategies, behavioral theories, and quantitative analyses.

Social Media Analytics

In a Social Media Analytics course, you will learn how to analyze marketing data on social media platforms to uncover trends and customer preferences. These analytical findings will help you make data-driven decisions and create marketing strategies that enhance customer relationships and communications. You’ll also delve into privacy and other ethical issues in analyzing and using social media data during this course.

Continuing Education Paths for Marketing Analytics Master’s Degree Graduates

The continuing education path after acquiring a Master’s Degree in Marketing analytics is either to acquire an additional related master’s degree, doctorate degree , or acquire a graduate certificate. All these degrees and certificates have different completion times and learning outcomes. Depending on your educational goals and career prospects, you can choose what works for you.

In addition, you can also seek registration and licensing from the top USA and international marketing associations , such as the Association of National Advertisers and Internet Marketing Association. You can add them to your credentials to get more opportunities in the marketing industry.

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What to Look For in the Best Marketing Analytics Master’s Degree Programs

The things to look for in the best marketing analytics master’s degree programs include accreditation, length of program, and program tuition. Every prospective marketing analytics student comes from a unique background, so they should look for factors that favor their view of an optimum learning environment. Here are a few things you can look into for a good master’s program.

Accreditation

It’s essential for an institution to have an appropriate accreditation. If you take a master’s program in a school that’s not approved by accreditation bodies, it may jeopardize your eligibility for specific licenses, employment, or business opportunities. All institutions in this guide are accredited by the Association to Advance Collegiate Schools of Business.

Length and Structure of Program

If you need to balance work, school, and life, full-time enrollment would be unmanageable. In this case, you should consider programs with part-time enrollment offerings. Also, depending on how long you can take a master’s degree, you might have to select between an accelerated program or one that allows you up to five years to complete.

Program Delivery

Universities nowadays offer three major course delivery options: in-person, online, or a hybrid of both. When selecting a master’s degree, assess whether you can travel to attend in-person lectures. If you’re unavailable most of the time, consider a hybrid format. If you reside in a different state or country, an online course might be your best option.

Program Specializations

Different marketing analytics master’s degree programs offer different specializations. For instance, a program could be inclined toward business analytics while other focuses on social media marketing analytics. Depending on your area of interest, you should select a course that allows you to specialize in learnings necessary for your career prospects.

Tuition, Fees, and Financial Aid

When looking for a master’s program, it’s important to consider what falls within your budget. Check the tuition and fees section of the program and select the program that matches your financial condition. Also, check whether the institution has financial aid options such as grants and scholarships that you qualify for and apply. These options can significantly lighten your education costs and expenses.

What Is the Most Affordable Marketing Analytics Master’s Degree?

The most affordable marketing analytics master’s degree is Southern New Hampshire University Master’s in marketing online costs $700/credit. With 36 required credits in a one-year program, the tuition cost amounts to $22,200 for the entire degree. This is lower than the average cost of the program offered by other private institutions.

Salary and Job Outlook for Marketing Analytics Master’s Degree Graduates

A board of marketing executives in a meeting.
A marketing team’s analytics session discusses market trends and customer preferences.

With a Master’s in Marketing Analytics degree in hand, you can seek better employment opportunities in the job market. In the next section, we cover the annual salary and job outlook for marketing analytics master’s degree graduates to help you decide on your career path.

How Hard Is It to Get a Job With a Marketing Analytics Master’s Degree?

It’s not very hard to get a marketing analytics master’s degree job. The Bureau of Labor Statistics projects a 22 percent growth in employment of marketing research analysts from 2020 to 2030. This is more than twice the average growth rate for all occupations, at eight percent.

As more businesses contend with big data to extract customer insights and improve their decision-making processes, marketing analysts will continue to be in high demand. To help students kickstart their marketing analyst careers, many institutions offering marketing degrees also have career services, such as internship opportunities and industry partnerships.

What’s the Average Marketing Analytics Master’s Degree Salary?

The average salary for someone with a marketing master’s degree is $95,000 , according to PayScale. Typically, this degree lands you a marketing analyst role. However, a marketing master’s degree also enables you to be a marketing director earning an average annual salary of around $104,00 or a senior product manager making nearly $125,000 annually.

What Types of Jobs Can You Get with a Marketing Analytics Master’s Degree?

The types of jobs you can get with a marketing analytics master’s degree include brand manager, digital manager, marketing director, marketing manager, and market analyst. These jobs cut across multiple industries.

Marketing Analytics Degree Jobs

  • Brand manager
  • Marketing director
  • Marketing manager
  • Market research analyst
  • Product marketing manager

Potential Careers with a Marketing Analytics Degree

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How Much Money Can You Make with a Master’s Degree in Marketing Analytics?

With a Master’s Degree in Marketing Analytics, you can make between $63,000 and $153,000. The highest paying job attainable by a Master’s in Marketing Analytics is the advertising, promotions, and marketing manager role, which earns $153,440 annually, on average. On the lower end of the salary spectrum is the market research analyst role earning an average annual salary of $63,920.

Highest-Paying Marketing Analytics Master’s Degree Jobs and Salaries: Overview

Marketing Analytics Master’s Degree Jobs Average Salary
Marketing Manager $153,440
Product Marketing Manager $93,866
Operations Research Analyst $82,360
Brand Manager $72,365
Market Research Analyst $63,920

Best Jobs for Marketing Analytics Master’s Degree Grads

Having listed some of the best marketing analytics master’s degree jobs and their salaries, lets go into more detail about each of these jobs. In the coming section, you learn about the general job outlook, the number of jobs available, and the highest-paying states in the country to help you make informed decisions.

1

Marketing Manager

Average Salary: $153,440

Marketing managers are responsible for creating interest in products or services offered by a business. They plan and direct advertising policies and programs and lead the production of collateral materials necessary for attracting customers. They also negotiate advertising contracts, initiate marketing research studies, develop pricing strategies.

2

Product Marketing Manager

Average Salary: $93,866

Product marketing managers lead the promotion of their products to the target market. They are responsible for creating go-to-market strategies for their product launches. They also assess the effectiveness of their product marketing campaigns through data and insights.

3

Operations Research Analyst

Average Salary: $82,360

Operations research analysts allocate resources, develop production schedules, and manage the supply chain. Some of their main duties include identifying and solving business problems, collecting data, and organizing information. They also use statistical analysis, predictive modeling, and other methods to analyze data.

4

Brand Manager

Average Salary: $72,365

Brand managers help customers identify and distinguish a product or a service from others. They are critical to a business because they increase brand awareness to drive business returns. They maintain a company’s image by implementing marketing initiatives, analyzing marketing trends, and building relationships with media outlets to ensure brand consistency.

5

Market Research Analyst

Average Salary: $63,920

Market research analysts study market conditions to uncover potential sales of products and services. They help companies understand what products people want to buy and at what price. Their most common functions include monitoring and predicting marketing trends, measuring marketing effectiveness, and analyzing market conditions, customers and competitors.

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Is a Master’s Degree in Marketing Analytics Worth It?

Yes, a Master’s Degree in Marketing Analytics is worth it. It helps to accelerate your career in the rapidly growing marketing field. Companies across a wide range of industries need marketing strategists and analysts in their marketing campaigns, guaranteeing a demand now and in the future.

Nevertheless, having a Master’s Degree in Marketing Analytics does not guarantee a job offer. Yes, your job application may stand out with a master’s degree. However, considering other professionals also take similar and related programs, you’ll need an outstanding combination of analytical skills, creativity, and communication to beat your competition.

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Marketing Analytics Master’s Degree FAQ

Is MS in marketing analytics a STEM degree?

Yes, a Master of Science in Marketing Analytics is a STEM-designated program that trains students to develop an advanced understanding of critical marketing principles and functions. It involves the application of concepts from science, technology, arts, and math to solve the complex challenges of big data and generate effective business insights.


Is marketing analytics in demand?

Yes, marketing analytics skills are in high demand. There’s tremendous growth in the marketing industry due to the increased dependence of businesses on marketing and customer data. According to insights from the Bureau of Labor Statistics, there is a 22 percent job demand growth rate over the next 10 years, higher than the national average.


Is a marketing analyst a hard job?

Yes, a marketing analyst’s role is complex and demanding because of the wide range of skills needed to draw insights from data and make marketing strategies effective. Businesses depend on their campaign efforts to grow, which puts a great responsibility on their marketing analysts. Nevertheless, marketing analysts have a good work-life balance and adequate job security.


Do market research analysts travel?

Yes, marketing research analysts occasionally travel, especially if they provide their services to international brands and organizations. Since many businesses’ success is predicated on effective marketing campaigns, marketing research analysts might be required to visit different locations to conduct comprehensive customer research.

About us: Career Karma is a platform designed to help job seekers find, research, and connect with job training programs to advance their careers. Learn about the CK publication.

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Elvis Gwaro

About the author: Elvis is a content writer specializing in tech and career advice. He holds a Bachelor of Science in Civil Engineering from the Jomo Kenyatta University of Agriculture and Technology. He also has certificates in content marketing, digital marketing, and SEO fundamentals from HubSpot Academy, Google Digital Garage, and SEMrush Academy, respectively.

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