Are you interested in a career in social media marketing? We have put together detailed information on the best social media marketing associate degrees to give you a head start in landing your dream job. We have included the types of social media marketing associate degrees, admission requirements, tuition, and core courses. We will also discuss the best social media marketing associate degree jobs, salaries, and job outlooks.
Today’s age of digital marketing features some exciting trends for the future. Social media marketing in general aims to increase the brand awareness of a company, thereby increasing its market share and overall revenue, among other valuable ways social media helps businesses grow. Let’s take a look at the details and benefits of an Associate Degree in Social Media Marketing.
Where Can I Get an Associate Degree in Social Media Marketing?
You can get an Associate Degree in Social Media Marketing from many reputed schools across the country. Some of the best schools offering social media marketing associate degrees include Augusta Technical College, Chippewa Valley Technical College, and East Los Angeles College. We will take a close look at all the benefits of the top programs later in this guide.
What Schools Offer the Best Social Media Marketing Associate Degrees?
- Augusta Technical College
- Chippewa Technical College
- North Shore Community College
- Point University
- East Los Angeles College
What Are the Admission Requirements for an Associate Degree in Social Media Marketing?
The admission requirements for a social media marketing associate degree may include an interview with the admissions counselor. Other standard requirements include submitting an application and paying application fees. Most require high school transcripts and any other applicable education transcripts, and some schools require placement tests.
Some schools may have academic requirements, such as completing specific courses in high school and attaining a GPA between 2.0 and 2.75. Standardized tests, like the SAT and ACT, may also be required. Additionally, some schools may require you to sign an honor code or submit letters of recommendation.
Social Media Marketing Associate Degree Admission Requirements
- Complete an interview with an admissions counselor
- Complete and submit an application and pay the application fee
- Submit GPA, SAT, ACT, placement tests, or other academic achievements
- Send high school transcripts and other applicable education records
- Submit a letter of recommendation or statement of purpose
How to Get a Social Media Marketing Associate Degree
You get a social media marketing associate degree by fulfilling all the graduation requirements. This includes completing the appropriate courses to fulfill the credit requirements. Earning an associate degree typically requires the completion of 60 credits, which generally takes two years to achieve. Schools also require a minimum GPA for all courses completed and sometimes an internship or capstone project.
How Many Credits Do You Need for an Associate Degree in Social Media Marketing?
You need between 60 and 62 credits for an Associate Degree in Social Media Marketing. Credits are the points or hours assigned to courses on topics that form part of your degree requirements. A course will have, for example, three credit hours, counting as three credits. Core topics and degree-required credit hours are combined to make up the 60 to 62 credits.
Social Media Marketing Degree Requirements
- Degree-focused social media marketing courses accounting for between 15 and 39 credits
- Elective social media marketing courses accounting for between three and 12 credits
- General education courses accounting for between 15 and 31 credits
- An internship or capstone project
- A minimum GPA
Best Social Media Marketing Associate Degree Programs and Schools: Overview
| School | Program | Accreditation |
|---|---|---|
| Aims Community College | Associate of Applied Science in Marketing Management | Higher Learning Commission |
| Augusta Technical College | Associate of Applied Science in Marketing Management | Southern Association of Colleges and Schools, Commission on Colleges |
| Chippewa Valley Technical College | Associate Degree in Marketing | Higher Learning Commission |
| East Los Angeles College | Associate of Arts in Marketing | Western Association of Schools and Colleges, Accrediting Commission for Community and Junior Colleges |
| Ensign College | Associate of Science in Social Media Marketing | Northwest Commission on Colleges and Universities |
| Fox Valley Technical College | Associate of Arts in Marketing | Higher Learning Commission |
| Madison Area Technical College | Associate Degree in Marketing | Higher Learning Commission |
| North Shore Community College | Associate of Science in Digital and Social Marketing | New England Commission of Higher Education |
| Seminole State College | Associate of Science in Social Media and Marketing | Higher Learning Commission |
| Ventura College | Associate in Science in Social Media Marketing | Western Association of Schools and Colleges, Accrediting Commission for Community and Junior Colleges |
Best Schools for Social Media Marketing: Top Social Media Marketing Associate Degree Programs
The social media marketing associate degree programs listed below will help provide access to high-paying jobs through skills in marketing research, sales strategies, digital marketing strategies, social media campaigns, and search engine optimization. These high-ranking programs require 60 to 63 credits for degree completion.
What Is a Social Media Marketing Associate Degree?
A social media marketing associate degree provides the knowledge and skills to promote goods and services on a company’s social media platforms to drive traffic and stimulate both engagement and sales from its users or consumers. It typically takes two years to complete associate degree programs at 15 credits per each of the four semesters, for a total of 60 credits.
Upon successful completion of your social media marketing associate degree, you will know how to perform marketing research, develop marketing strategies, and analyze marketing data. You will understand email marketing campaigns, search engine optimization, and the development of marketing and sales strategies. Because social media is so widely used by both private organizations, the job market is wide open for graduates.
How Important Is an Associate Degree in Social Media Marketing?
An Associate Degree in Social Media Marketing is very important if you want to enter the world of business and marketing. Most employers expect a degree as an eligibility prerequisite, so having one puts you at an advantage over other candidates without a degree.
Getting this associate degree prepares you for planning, developing, maintaining, and increasing user traffic and patronage of the company’s goods and services. An Associate Degree in Social Media Marketing will give you access to entry-level positions in social media and other marketing, public relations, retail sales, research, and account management fields.
What Types of Associate Degree Can You Get in Social Media Marketing?
There are four types of associate degrees. The two most common in the social media marketing education world are the Associate of Arts and Associate of Applied Science. The type you will want to pursue will depend on your education and career goals. After successful completion of your associate degree, you may be able to enhance your degree by continuing your education and securing a bachelor’s or master’s degree.
Is It Better to Get an Associate of Arts or Associate of Applied Science in Social Media Marketing?
If you want to transfer to a college or four-year university once you have graduated, an Associate of Arts is the preferred option. If you’re going to start working right after graduating with your associate degree, then an Associate of Applied Science in Social Media Marketing is likely the better choice.
Associate of Arts degrees feature the traditional liberal arts curriculum and are usually pursued with the intention to continue education for a bachelor’s degree. An Associate of Applied Science focuses more on the practical application of mathematical and scientific concepts in social media marketing.
Although you will likely be able to secure employment with either of these associate degrees, the more appropriate one for getting a job in social media marketing right away is the Associate of Applied Science.
What Is the Difference Between a Social Media Marketing Associate Degree and a Social Media Marketing Certificate?
The difference between a social media marketing associate degree and a social media marketing certificate is that a social media marketing certificate requires the completion of fewer credits. These credits can usually be transferred to help make up the total course requirements for an associate degree.
A social media marketing associate degree involves more courses, worth approximately 60 credits. The credits from an Associate Degree in Social Media Marketing can be transferred to a bachelor’s degree program in a related field. Although securing either one may qualify you for entry-level positions, an associate degree is a higher qualification, which is preferable to employers.
How Much Does It Cost to Get an Associate Degree in Social Media Marketing?
According to the National Center for Education Statistics (NCES), an Associate Degree in Social Media Marketing will cost about $11,391. This includes the costs of tuition, fees, and room and board. This value may fluctuate depending on the applicable rates for in-state and out-of-state criteria. Ensure you check the school’s website for the appropriate costs relevant to you.
How Long Does It Take to Get a Social Media Marketing Associate Degree?
It takes about two years to get a social media marketing associate degree, with each year made up of two semesters. A full-time student will typically take 15 credits per semester to reach the required 60 total credit hours. Studying part-time or at a self-paced rate may extend the length of the program.
How Hard Is It to Get an Associate Degree in Social Media Marketing?
It is somewhat hard to get an Associate Degree in Social Media Marketing. Aside from the time you need to allocate to your studies, which can be a challenge depending on your circumstances, there are also some technical subjects that you will need to master.
Subjects may include digital marketing and digital marketing strategies, business communication, business law, marketing principles, marketing analytics, search engine marketing, strategic planning, and others.
Why Should You Get a Social Media Marketing Associate Degree?
You should get a social media marketing associate degree because employers value degrees. The knowledge and experience gained during the degree program in the use of social media, strategic planning, business digital marketing, and marketing analytics are vital to a successful career in marketing.
Jobs that require this degree include digital marketing positions, marketing assistants, social media associates, and content creators. After accumulating some experience or furthering your education, you may gain access to higher-level marketing positions like those in marketing management.
What Courses Do You Need to Take in an Associate Degree Program in Social Media Marketing?
The college courses you need to take in an associate degree program in social media marketing are social media marketing strategies, principles of marketing, business management, and social media and marketing communications.
Check your school’s pathways to the associate degree you desire. There are many options, including online and on-campus formats, as well as degrees that fall under different names but provide a similar education, such as journalism or mass communications. Pick the program with the courses and format you prefer.
Social Media Marketing Strategies
The college courses in social media marketing strategies will give you hands-on experience in engaging with existing users or customers and attracting new ones via social media. You will learn how to do this while also promoting the company’s culture, mission, and desired tone. Social media marketing strategies will also teach you how to track the success of your efforts with data analytics.
Principles of Marketing
Typically, this course teaches the “4Ps” strategy. These are product, place, promotion, and price. Some will focus on the “7Ps” strategy, which also includes process, people, and physical evidence. Regardless, you will learn the core principles that affect marketing success and how to use them in your daily application of social media marketing.
Business Management
Business management fundamentals are vital for social media marketing professionals, as they involve coordinating and organizing business activities. An understanding and practical application in overseeing operations, helping employees achieve optimal productivity, and monitoring and coaching new employees can provide you with advancement opportunities.
Social Media and Marketing Communications
Social media and marketing communications take place on Twitter, Instagram, Facebook, and other social media platforms. In this course, you will learn about the fundamentals of social media marketing, like spreading the word about brands, products, and services. Using words, images, and videos on social media to communicate with peers, customers, and potential consumers is crucial in the social media marketing field.
Digital Marketing
College courses in digital marketing will focus specifically on marketing strategies for online technologies and digital channels to promote a company’s products and services. Having knowledge and practical skills in this area will undoubtedly aid your efforts in our fast-developing digital world.
Continuing Education Paths for Social Media Marketing Associate Degree Graduates
Associate degree holders can attend a four-year university to continue their education in social media marketing. Education paths include marketing, journalism, and social media marketing bachelor’s, master’s, and even doctorate degrees.
Related Social Media Marketing Degrees
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What to Look For in the Best Social Media Marketing Associate Degree Programs
The things to look for in the best social media marketing associate degree programs are accreditation, cost, format, curriculum content, and career services. Let’s take a closer look at each of these below.
Accreditation
A degree is a big investment of time and money. Make sure that your selected school is accredited, known, and recognized by employers in the marketing industry. Accreditation is important because it means that the school and program meet a certain standard set by widely-accepted accreditation bodies.
Cost
In addition to the cost of tuition, remember to consider the additional fees associated with the program you’re considering. Check the fees for your specific degree program on the school’s website or by calling the admissions office. Also consider the costs associated with where you will be living, in addition to transportation and food.
Format
Depending on your current commitments and the time you have to dedicate to your studies, the program format will probably be important. If you have to work while you earn your degree, for example, be sure that the class times fit your schedule. Some programs offer hybrid formats, meaning that you can complete some of the course requirements online, on your own schedule.
Curriculum Content
Curriculum content for associate programs in social media marketing will vary. Ensure that the program includes everything you want to learn so that you’ll have clearer paths to employment after graduation. Be sure to check the electives available, too, as these will inevitably be a part of your education.
Career Services
Many schools and universities provide associate degree holders with career services to help them find a job after graduating. Career services may involve a career coach and include portfolio-building, resume-writing, and interviewing tips. Some schools also help place students in valuable internships.
What Is the Most Affordable Social Media Marketing Associate Degree?
The most affordable social media marketing associate degree is from East Los Angeles College, with a tuition of $1,238 for in-state residents. The most affordable out-of-state Associate Degree in Social Media Marketing is from Ensign College, at $3,656. Be sure to check your in-state options, as those are almost always more affordable.
Salary and Job Outlook for Social Media Marketing Associate Degree Graduates
Social media marketing associate degree graduates have access to a variety of entry-level positions with good salaries. These positions include social media associate, content creator, marketing analyst, sales representative, and email marketing associate. Marketing management jobs may also become available once the professional experience is gained and skills are developed.
How Hard Is It to Get a Job With a Social Media Marketing Associate Degree?
It is not very hard to get a job with a social media marketing associate degree, especially given the increased use of devices, the Internet, and other technologies. There are many social media platforms and channels available today, making social media marketing in high demand.
An Associate Degree in Social Media Marketing will prepare students to be job-ready once they finish school. Many schools provide internships as part of the degree requirement. These internships provide excellent opportunities for degree holders to network and gain hands-on experience. Schools also typically offer additional career services, like help with preparing for interviews and building a solid resume.
What’s the Average Social Media Marketing Associate Degree Salary?
The average salary for social media marketing associate degree holders is about $46,000, according to PayScale. This will likely increase once you have accumulated experience and developed your skills. Jobs in management roles may also open to you during your career, which has a higher average salary of about $68,000.
What Types of Jobs Can You Get With a Social Media Marketing Associate Degree?
The jobs you have access to with a social media marketing associate degree are copywriter, digital marketing manager, content manager, and web designer, to name a few. Higher-level marketing positions with increased salaries are public relations manager, vice president of communications, and social media marketing manager. With your Associate Degree in Social Media Marketing, you will be able to choose from nearly any industry to work in, as most companies have and value a social media presence today.
Social Media Marketing Degree Jobs
- Marketing Assistants
- Digital Marketing Managers
- Social Media Marketing Managers
- Content Managers
- Search Engine Optimization (SEO) Specialists
Potential Careers With a Social Media Marketing Degree
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How Much Money Can You Make With an Associate Degree in Social Media Marketing?
You can make a salary of between $45,000 and $150,000 with a social media marketing associate degree. High-paying careers in the field include social media manager, search engine optimization specialist, public relations manager, and marketing communication manager. An Associate Degree in Social Media Marketing will provide you with the knowledge and skills to unlock excellent opportunities in marketing as you build your career.
Highest-Paying Social Media Marketing Associate Degree Jobs and Salaries: Overview
| Social Media Marketing Associate Degree Jobs | Average Salary |
|---|---|
| Vice President of Communications | $149,843 |
| Marketing Communications Manager | $133,380 |
| Social Media Manager | $133,380 |
| Public Relations Manager | $119,860 |
| Search Engine Optimization (SEO) Specialist | $76,080 |
Best Jobs for Social Media Marketing Associate Degree Grads
The best social media marketing associate degree jobs may include your dream career in marketing, and they have excellent salaries. Earning an Associate Degree in Marketing can provide a pathway to these positions, including entry-level marketing management jobs.
Best Jobs According to Your Major
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Is an Associate Degree in Social Media Marketing Worth It?
Yes, an Associate Degree in Social Media Marketing is worth it. An Associate Degree in Social Media Marketing is achievable, with affordable options at some excellent, reputable schools. Scholarships, grants, and financial aid are available from the federal government and the schools, themselves.
This field of marketing offers a variety of excellent job options for using your creative, strategic, and measurable social media marketing skills. Social media marketers tend to be happy with their career choice, especially with the potential for professional growth.
Additional Reading About Social Media Marketing
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Social Media Marketing Associate Degree FAQ
Yes, you can get a job in social media marketing without an associate degree, although it may be more difficult. Everyone claims to be a social media expert, so having the education to back your career goals is beneficial and will be viewed favorably by employers.
Yes, a bootcamp can help you get a social media marketing job. Bootcamp graduates have landed jobs at some of the top global companies like Amazon, Google, Facebook, Microsoft, and JPMorgan Chase.
Facebook is most used in social media marketing. According to Statista, most consumers prefer the use of Facebook for marketing purposes. Instagram, LinkedIn, YouTube, and Twitter are also among the most popular social media platforms.
Yes, you can learn social media marketing for free through any of the various free resources available online. Some of these free resources include certificates or certifications.
About us: Career Karma is a platform designed to help job seekers find, research, and connect with job training programs to advance their careers. Learn about the CK publication.
