Businesses today handle a large amount of data, as they use digital platforms to conduct their business. In a bid to take advantage of consumer and market data, they employ marketing research analysts. As a result, these professionals have become highly in demand. If you’re interested in becoming one, consider taking one of the best marketing analytics master’s degrees.
This guide will show you the best Master’s Degrees in Marketing Analytics programs offered by various schools. We’ll discover what these programs are all about, the main courses taught, academic progression options, and marketing analytics master’s degree jobs available for successful graduates.
Where Can I Get a Master’s Degree in Marketing Analytics?
Some of the best schools to get a Master’s Degree in Marketing Analytics are Arizona State University, Columbia University, and Southern New Hampshire University. All these institutions are accredited by top American professional organizations in charge of transforming business education for educators, businesses, and learners.
What Schools Offer the Best Marketing Analytics Master’s Degrees?
- Arizona State University W.P. Carey School of Business
- Columbia University – Columbia Business School
- Southern New Hampshire University
- University of Maryland Robert H. Smith School of Business
- University of Rochester Simon School of Business
What Are the Admission Requirements for a Master’s Degree in Marketing Analytics?
The admission requirements for a marketing analytics master’s degree include a bachelor’s degree with prerequisite courses in statistics or math. You must also meet your preferred school’s minimum satisfactory grade point average (GPA).
Some schools also require a Graduate Management Admission Test (GMAT) or Graduate Record Examination (GRE). Other requirements include official transcripts, professional resume, essay, or statement of purpose, and letters of recommendation.
Marketing Analytics Master’s Degree Admission Requirements
- Bachelor’s Degree in Marketing, Business, Economics, Statistics, Management, Engineering, or Computer Science
- A minimum GPA
- Official transcripts
- GMAT or GRE
- Professional resume
- Essay or statement of purpose
- Letters of recommendation
- Proof of English language proficiency for international students
How to Get a Master’s Degree in Marketing Analytics
You can get a marketing analytics master’s degree by fulfilling all the graduation requirements of the program and school you’re attending. This master’s degree program requires 30 credits, including 21 units of required coursework and at least nine units of electives. You also need a cumulative GPA of at least 3.0 and must complete a capstone project, internship, or thesis.
How Many Credits Do You Need for a Master’s Degree in Marketing Analytics?
You need at least 30 credits for a Master’s Degree in Marketing Analytics. This includes 21 credits of coursework and at least nine credits of electives. You can complete your program on a part-time or full-time basis.
Marketing Analytics Degree Requirements
- Minimum 3.0 GPA
- Completion of 30 to 40 credits
- Capstone project, internship, or thesis
Best Marketing Analytics Master’s Degree Programs and Schools: Overview
| School | Program | Accreditation |
|---|---|---|
| American University Kogod School of Business | Master of Science in Analytics | Association to Advance Collegiate Schools of Business Middle States Commission on Higher Education |
| Arizona State University W.P. Carey School of Business | Master of Science in Business Analytics | Association to Advance Collegiate Schools of Business Higher Learning Commission |
| Bentley University Graduate School of Business | Master of Science in Marketing Analytics | Association to Advance Collegiate Schools of Business New England Commission of Higher Education |
| Columbia University – Columbia Business School | Master of Science in Marketing Science | Association to Advance Collegiate Schools of Business Middle States Commission on Higher Education |
| Drexel University Lebow College of Business | Master of Science in Marketing | Association to Advance Collegiate Schools of Business Middle States Commission on Higher Education |
| Illinois Institute of Technology Stuart School of Business | Master of Science in Marketing Analytics | Association to Advance Collegiate Schools of Business Higher Learning Commission |
| Syracuse University Whitman School of Management | Master of Science in Marketing | Association to Advance Collegiate Schools of Business Middle States Commission on Higher Education |
| Southern New Hampshire University | Master of Business Administration with Concentration in Marketing or Business Analytics | Accreditation Council for Business Schools and Programs New England Commission of Higher Education |
| University of Maryland Robert H. Smith School of Business | Master of Science in Marketing Analytics | Association to Advance Collegiate Schools of Business Middle States Commission on Higher Education |
| University of Rochester Simon School of Business | Master of Science in Marketing Analytics | Association to Advance Collegiate Schools of Business Middle States Commission on Higher Education |
Best Schools for Marketing Analytics: Top Marketing Analytics Master’s Degree Programs
The best schools for master’s in marketing Analytics focus on imparting students with the technical skills to thrive in the marketing industry. These programs and schools have accreditation from top marketing standardization organizations. Let’s learn more about the top marketing analytics master’s degree programs.
What Is a Marketing Analytics Master’s Degree?
A marketing analytics master’s degree is a one to two-year graduate program that imparts practical knowledge and skills in data analytics from a marketing perspective. It helps marketers learn how to take data and extract the information they can use to boost marketing performance. It usually takes between one to two years, depending on whether the program is being studied part-time or full-time.
A Master’s Degree in Marketing Analytics is different from other analytics degree programs based on the desired outcomes. For instance, marketing analytics identifies past market trends and measures the results and impact of marketing efforts. In contrast, data analytics focuses on understanding how organizational data can be meaningful to a company.
How Important Is a Master’s Degree in Marketing Analytics?
A Master’s Degree in Marketing Analytics is very important because it develops experts who can leverage data-driven models to understand the market. It helps marketing professionals have a comprehensive understanding of consumer behavior to solve marketing challenges and drive business growth. Marketing analytics bridges the gap between data, marketing communications, and decision-making.
Expert market analysts can be instrumental as key players in major strategy conversations. More companies these days struggle to translate an infinite amount of data into valuable information. This is where market analysts can provide the much-needed technical know-how to help them achieve their goals and establish a competitive advantage.
What Types of Master’s Degrees Can You Get in Marketing Analytics?
There are two types of marketing analytics master’s degree, including a Master of Science (MS) and a Master of Business Administration (MBA). An MS is the most popular marketing analytics master’s degree. It has more robust research components and is known to hold more weight in science courses than art courses.
Meanwhile, an MBA gives students the knowledge and skills for enhanced career progression in the business. With a specialization in marketing, a graduate student gains a professional advantage in the marketing field. An MBA in Marketing Analytics enhances a market analyst’s role at the decision-making table of a business or organization.
Is It Better to Get a Master of Science or Master of Business Administration in Marketing Analytics?
It’s better to get a Master of Science in Marketing Analytics if you want a more research-oriented study or to specialize in a particular area of interest without taking an intensive MBA program. For example, an MS enables a graduate student to specialize in data analysis and insight generation. Therefore, it’s best for aspiring marketing research analysts.
Meanwhile, an MBA is intended for students pursuing managerial and leadership careers. It thus sets a great foundation in the principles of leadership, management, and business. In the first year, students will learn to develop a business and operate in today’s business environment. In the second year, students specialize in marketing analytics to master their core work.
What Is the Difference Between a Marketing Analytics Master’s Degree and a Marketing Analytics Certificate?
A marketing analytics master’s degree is a higher academic award than a marketing analytics graduate certificate. While a graduate certificate allows you to complete courses as a non-degree-seeking student, a master’s degree leads to the award of an academic degree. In addition, a graduate certificate offers professional development training in only less than a year.
A master’s degree focuses on strategic skill development in a specific field, giving you the freedom to customize your experience. It takes longer, normally two years, to complete. It’s more intensive but ultimately leads to industry-recognized credentials.
How Much Does It Cost to Get a Master’s Degree in Marketing Analytics?
A Master’s Degree in Marketing Analytics costs, on average, $12,171 for public institutions and $25,929 for private institutions, according to the National Center for Education Statistics. Universities charge tuition fees based on credit hours, which range between $700 and $3,000, as noted in our list of best marketing analytics master’s degree programs above.
Besides tuition fees, you must allot funds for accommodation, exams, and other miscellaneous fees. Some institutions will award scholarships on a merit or need basis. As an additional consideration, online master’s degrees cost significantly less than earning an in-person Master’s Degree in Marketing Analytics.
How Long Does It Take to Get a Marketing Analytics Master’s Degree?
It takes around two years to complete a Master’s Degree in Marketing Analytics. However, there are many options if you want to earn a degree faster and need more flexibility. For instance, the University of Maryland’s marketing analytics master’s degree can be completed in one year.
Meanwhile, if you want a less intensive schedule while studying, take note that there are universities that only require you to complete your master’s program within five years. Such a program allows you to attend to other responsibilities as you pursue advanced education. It boils down to your availability and how long you want to pursue a program.
How Hard Is It to Get a Master’s Degree in Marketing Analytics?
It’s not hard to get a Master’s Degree in Marketing Analytics if you have a solid foundation in statistical analysis. A master’s degree will only add more knowledge and skills, allowing you to dive deep into areas of marketing analysis that you find enjoyable.
Without such a background, it can be more challenging to get a Master’s in Marketing Analytics. To graduate, you’ll have to study, conduct research, and earn the minimum credit and GPA scores. Because of this, it should only be pursued when you can set aside enough time to study.
Why Should You Get a Marketing Analytics Master’s Degree?
You should get a Master’s Degree in Marketing Analytics because it improves your qualitative and quantitative skills and your knack for drawing valuable marketing insights. It helps bridge the gap between customer analytics data, marketing communications, and business decisions. Thus, as a marketing analyst, you play a significant role in a company’s decision-making table.
Marketing analysts are also in high demand in the job market as companies struggle to employ research, data modeling, and consumer insights to grow. To become a senior business analyst for these organizations, you need one of the best marketing analytics master’s degrees or any related program.
What Courses Do You Need to Take in a Master’s Degree Program in Marketing Analytics?
The courses you need in a Master’s Degree in Marketing Analytics include brand strategy, business intelligence, marketing analytics, marketing management, and social analytics. We give a brief overview of each course below.
Brand Strategy
This course will dive into the intricacies of creating and managing brands. You’ll learn the principles of brand market analysis, equity, and portfolio leverage. You’ll also learn how to position a brand for strategic advantage. It comes with a mix of studies and discussions with clients to improve students’ communication and negotiation skills.
Business Intelligence
This course will train you to connect data from a wide range of sources, produce meaningful information, and identify trends and patterns. You’ll learn data mining, data warehousing, business analytics, and predictive statistics. You’ll also practice visual data presentation, which will help you provide powerful business insights to inform business decisions.
Marketing Analytics
In this course, you’ll learn how to use scientific approaches, analytics tools, and customer data analysis techniques. The course teaches practical analytics applications to real-world problems. You’ll use data to discover market trends, customer preferences, and other business insights necessary for effective marketing, customer relationships, and improved investment return.
Marketing Management
This course introduces marketing management techniques and analytical tools. Some of the topics you’ll cover include fundamentals of marketing and global perspectives of marketing. You’ll use techniques, such as financial analyses, management strategies, behavioral theories, and quantitative analyses.
Social Media Analytics
In a Social Media Analytics course, you will learn how to analyze marketing data on social media platforms to uncover trends and customer preferences. These analytical findings will help you make data-driven decisions and create marketing strategies that enhance customer relationships and communications. You’ll also delve into privacy and other ethical issues in analyzing and using social media data during this course.
Continuing Education Paths for Marketing Analytics Master’s Degree Graduates
The continuing education path after acquiring a Master’s Degree in Marketing analytics is either to acquire an additional related master’s degree, doctorate degree, or acquire a graduate certificate. All these degrees and certificates have different completion times and learning outcomes. Depending on your educational goals and career prospects, you can choose what works for you.
In addition, you can also seek registration and licensing from the top USA and international marketing associations, such as the Association of National Advertisers and Internet Marketing Association. You can add them to your credentials to get more opportunities in the marketing industry.
Related Marketing Analytics Degrees
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What to Look For in the Best Marketing Analytics Master’s Degree Programs
The things to look for in the best marketing analytics master’s degree programs include accreditation, length of program, and program tuition. Every prospective marketing analytics student comes from a unique background, so they should look for factors that favor their view of an optimum learning environment. Here are a few things you can look into for a good master’s program.
Accreditation
It’s essential for an institution to have an appropriate accreditation. If you take a master’s program in a school that’s not approved by accreditation bodies, it may jeopardize your eligibility for specific licenses, employment, or business opportunities. All institutions in this guide are accredited by the Association to Advance Collegiate Schools of Business.
Length and Structure of Program
If you need to balance work, school, and life, full-time enrollment would be unmanageable. In this case, you should consider programs with part-time enrollment offerings. Also, depending on how long you can take a master’s degree, you might have to select between an accelerated program or one that allows you up to five years to complete.
Program Delivery
Universities nowadays offer three major course delivery options: in-person, online, or a hybrid of both. When selecting a master’s degree, assess whether you can travel to attend in-person lectures. If you’re unavailable most of the time, consider a hybrid format. If you reside in a different state or country, an online course might be your best option.
Program Specializations
Different marketing analytics master’s degree programs offer different specializations. For instance, a program could be inclined toward business analytics while other focuses on social media marketing analytics. Depending on your area of interest, you should select a course that allows you to specialize in learnings necessary for your career prospects.
Tuition, Fees, and Financial Aid
When looking for a master’s program, it’s important to consider what falls within your budget. Check the tuition and fees section of the program and select the program that matches your financial condition. Also, check whether the institution has financial aid options such as grants and scholarships that you qualify for and apply. These options can significantly lighten your education costs and expenses.
What Is the Most Affordable Marketing Analytics Master’s Degree?
The most affordable marketing analytics master’s degree is Southern New Hampshire University Master’s in marketing online costs $700/credit. With 36 required credits in a one-year program, the tuition cost amounts to $22,200 for the entire degree. This is lower than the average cost of the program offered by other private institutions.
Salary and Job Outlook for Marketing Analytics Master’s Degree Graduates
With a Master’s in Marketing Analytics degree in hand, you can seek better employment opportunities in the job market. In the next section, we cover the annual salary and job outlook for marketing analytics master’s degree graduates to help you decide on your career path.
How Hard Is It to Get a Job With a Marketing Analytics Master’s Degree?
It’s not very hard to get a marketing analytics master’s degree job. The Bureau of Labor Statistics projects a 22 percent growth in employment of marketing research analysts from 2020 to 2030. This is more than twice the average growth rate for all occupations, at eight percent.
As more businesses contend with big data to extract customer insights and improve their decision-making processes, marketing analysts will continue to be in high demand. To help students kickstart their marketing analyst careers, many institutions offering marketing degrees also have career services, such as internship opportunities and industry partnerships.
What’s the Average Marketing Analytics Master’s Degree Salary?
The average salary for someone with a marketing master’s degree is $95,000, according to PayScale. Typically, this degree lands you a marketing analyst role. However, a marketing master’s degree also enables you to be a marketing director earning an average annual salary of around $104,00 or a senior product manager making nearly $125,000 annually.
What Types of Jobs Can You Get with a Marketing Analytics Master’s Degree?
The types of jobs you can get with a marketing analytics master’s degree include brand manager, digital manager, marketing director, marketing manager, and market analyst. These jobs cut across multiple industries.
Marketing Analytics Degree Jobs
- Brand manager
- Marketing director
- Marketing manager
- Market research analyst
- Product marketing manager
Potential Careers with a Marketing Analytics Degree
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How Much Money Can You Make with a Master’s Degree in Marketing Analytics?
With a Master’s Degree in Marketing Analytics, you can make between $63,000 and $153,000. The highest paying job attainable by a Master’s in Marketing Analytics is the advertising, promotions, and marketing manager role, which earns $153,440 annually, on average. On the lower end of the salary spectrum is the market research analyst role earning an average annual salary of $63,920.
Highest-Paying Marketing Analytics Master’s Degree Jobs and Salaries: Overview
| Marketing Analytics Master’s Degree Jobs | Average Salary |
|---|---|
| Marketing Manager | $153,440 |
| Product Marketing Manager | $93,866 |
| Operations Research Analyst | $82,360 |
| Brand Manager | $72,365 |
| Market Research Analyst | $63,920 |
Best Jobs for Marketing Analytics Master’s Degree Grads
Having listed some of the best marketing analytics master’s degree jobs and their salaries, lets go into more detail about each of these jobs. In the coming section, you learn about the general job outlook, the number of jobs available, and the highest-paying states in the country to help you make informed decisions.
Best Jobs According to Your Major
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Is a Master’s Degree in Marketing Analytics Worth It?
Yes, a Master’s Degree in Marketing Analytics is worth it. It helps to accelerate your career in the rapidly growing marketing field. Companies across a wide range of industries need marketing strategists and analysts in their marketing campaigns, guaranteeing a demand now and in the future.
Nevertheless, having a Master’s Degree in Marketing Analytics does not guarantee a job offer. Yes, your job application may stand out with a master’s degree. However, considering other professionals also take similar and related programs, you’ll need an outstanding combination of analytical skills, creativity, and communication to beat your competition.
Additional Reading About Marketing Analytics
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Marketing Analytics Master’s Degree FAQ
Yes, a Master of Science in Marketing Analytics is a STEM-designated program that trains students to develop an advanced understanding of critical marketing principles and functions. It involves the application of concepts from science, technology, arts, and math to solve the complex challenges of big data and generate effective business insights.
Yes, marketing analytics skills are in high demand. There’s tremendous growth in the marketing industry due to the increased dependence of businesses on marketing and customer data. According to insights from the Bureau of Labor Statistics, there is a 22 percent job demand growth rate over the next 10 years, higher than the national average.
Yes, a marketing analyst’s role is complex and demanding because of the wide range of skills needed to draw insights from data and make marketing strategies effective. Businesses depend on their campaign efforts to grow, which puts a great responsibility on their marketing analysts. Nevertheless, marketing analysts have a good work-life balance and adequate job security.
Yes, marketing research analysts occasionally travel, especially if they provide their services to international brands and organizations. Since many businesses’ success is predicated on effective marketing campaigns, marketing research analysts might be required to visit different locations to conduct comprehensive customer research.
About us: Career Karma is a platform designed to help job seekers find, research, and connect with job training programs to advance their careers. Learn about the CK publication.
