Much like caveman paintings some 40,000 years ago, digital marketing tells a story that connects people with information. However, digital marketing courses teach far more advanced concepts than images finger-painted on stone. You’ll learn how to combine digital images, videos, social media text, blogs, SEO, SEM, and advertising to help a company tell its customers a story.
You may wonder why you should take a digital marketing course online. But the answer is in the name as your course materials will already be on the Internet, which is the nature of digital marketing.
So, if you are interested in discovering the strategies used by digital marketers and the best courses out there, read on for Career Karma to help illuminate your path.
Different Digital Marketing Strategies
Digital marketing professionals use many strategies and tools to create a brand’s story and connect with customers. The goal is to raise awareness and build bonds with potential customers. Below are some of the most common strategies.
Emails are an excellent tool for digital marketing because they allow companies to keep customers informed. Email marketing content is used to inform customers of new promotions and company news.
Social Media Marketing
Social media marketing has become a vital strategy. Creating content to post on Facebook, Instagram, Linkedin, and other social media pages can strengthen the bond between customer and company. Social media is a great way to share images, videos, written content, and paid advertising while increasing brand awareness and customer interaction.
Another essential part of digital marketing is Google Analytics and Search Engine Optimization (SEO) practices. SEO increases the footfall (or click-fall) of customers through useful backlinks and analyzes search queries of potential customers to increase a company’s content rank on Google.
Online advertising can come in many forms, such as video, image, and text ads. These can show up on search engine results as Google ads or as ads on websites.
The Best Online Digital Marketing Courses
Does creating digital marketing campaigns and learning about effective business strategies sound exciting to you? Whether you are a complete beginner or professional digital marketer, there is a course out there for you.
If you are ready to begin your marketing training, below are some recommended online marketing courses.
Course: Become a Digital Marketer
This three-month online course will help beginners grasp the basics of digital marketing. Students learn digital marketing fundamentals, content strategy, social media marketing, social media advertising, SEO, Google Ads, and email marketing. They also participate in real-world marketing projects.
Google/The Open University
This extensive course by Google Digital Garage and The Open University teaches all of the foundations of digital marketing. The course comprises 40 hours of video content covering data analytics, business strategy, content marketing, display advertising, email marketing, mobile, SEM, SEO, social media, web optimization, and much more. What makes this course even better is that it’s free.
The University of Illinois at Urbana-Champaign/Coursera
Course: Digital Marketing Specialization
Price: $40-$80 per month (email for details)
This eight-month course by Coursera will provide students an area of specialization in one of several aspects of the developing digital marketing environment. Students will learn marketing, data collection, data analytics, data visualization, marketing performance, pricing strategies, and more.
Course: Digital Marketing
Price: $3,600 or $950 per month
Cornell’s two-month online course provides an overview of the digital marketing landscape, preparing students to implement a marketing framework within an organization. Students will learn about the customer funnel, paid digital media, owned digital media, creating a digital marketing plan, and more.
The University of Vermont
Course: Advanced SEO
This online course at the University of Vermont is a four-week in-depth look at digital marketing strategies. Students will learn about creating SEO-friendly websites, search engine foundations, online competitor research, search engine ranking factors, keyword research, HTML, and more.
Course: Inbound Marketing
HubSpot has many digital marketing courses, ranging from complete beginner to advanced specializations, such as this course. In this 48-hour free course by Hubspot, students will develop an understanding of inbound marketing by leveraging social media, content marketing, blogging, conversion optimization, lead nurturing, landing pages, conversational marketing, sales enablement, and customer marketing.
Price: $905 (self-paced) or $1,293 (online Bootcamp)
Simplilearn has digital marketing courses for beginners to advanced learners, including this PPC training certification. Students will become PPC specialists by studying Google Ads, Google Analytics, conversion tracking, search psychology, keyword research, remarketing, and more.
This online course through Northwestern’s Kellogg School of Management is for business managers and leaders who want to better understand modern digital marketing. Over two months, participants will learn about social data mining, artificial intelligence applications, customer experience mapping, behavioral marketing, marketing attribution, content management, brand storytelling, and more.
Should I Take an Online Digital Marketing Course?
Over $330 billion was spent globally on digital marketing in 2019, meaning there are plenty of marketing career options. According to the Bureau of Labor Statistics, a marketing manager earns a median salary of $135,900 per year. Thus, enrolling in a digital marketing course is a worthy investment.
Consider whether you are interested in learning about how marketing and advertising techniques can help a business grow and connect with customers. If you are, an online digital marketing course will help you achieve your career dreams. If you are really committed, you could also pursue a master’s degree in digital marketing.