Cover letters express your interest to work as a marketing manager for an organization. They offer you a chance to expand on your skills and job experience in a way that your resume cannot. A cover letter can increase your chances of proceeding to the next stages of an interview with a potential employer.
Professionals often experience challenges when writing a cover letter. Job applicants may find themselves asking what types of experiences to include in this document. We’ve come up with a few tips to guide you as you write your cover letter for marketing manager positions.
Marketing Manager Cover Letter Guide
This article highlights a few tips that will transform your resume to persuade the hiring manager to see you as a great fit for the position in question. If you still have doubts about the importance of this document, here are a few reasons why your marketing manager cover letter is important.
Why Does Your Marketing Manager Cover Letter Matter?
Cover letters still matter in 2021. Technology might have changed the way we send out applications, but cover letters remain fairly important to the job application process. This is because a cover letter accompanies your resume. They are used to provide further details about your skills, experiences, and what you can bring to the organization.
Cover letters matter because they allow hiring managers to develop a better sense of your capabilities and whether you would be a good fit for the position you are applying for. You should put a great amount of effort and detail into preparing these documents.
Essential Components of Your Marketing Manager Cover Letter
Cover letters vary with each job application. Listed below are the main components that every marketing manager’s cover letter should have.
- Contact information. At the top of your letter, you should include contact details including your phone number and email address. You can also include links to your professional profiles.
- An introduction. All cover letters have an introduction that informs the reader of the position you are applying for and how you learned of it. You can also use this section to explain why you are interested in the position. Include something specific about the company to demonstrate a genuine interest in the position you are applying for.
- A few paragraphs to ‘sell yourself.’ You should inform the reader that you understand the job description and that you possess the skills necessary to work in that role. Your cover letter should include character traits, specific experiences, qualifications, and skills that prove you are the ideal candidate for the position.
- A conclusion. All cover letters have a short closing paragraph that summarizes your qualifications. You should repeat why you are a good fit for the organization. Remember to thank the hiring managers before closing your cover letter.
5 Tips for Writing a Strong Marketing Manager Cover Letter
You’ll need a strong cover letter to persuade the hiring manager that you are the ideal candidate for the position. Below are a few writing tips to help you write an effective cover letter.
- Use a new cover letter for each job. While it’s okay to recycle a few sentences from your previous cover letters, try not to send generic letters. You should read the job description and find keywords to use for your cover letter. Many organizations use special software to scan their applications for certain keywords.
- Highlight relevant experiences and skills. Try to relate the skills and experiences in your cover letter to those listed in the job description. Organizations tend to put the most important requirements first in the job description.
- Do not simply repeat what is already in your resume. You should go beyond your resume and provide a more detailed description of your skills, accomplishments, and experiences.
- Write in the company’s tone/voice. If you aren’t sure of what tone to use when writing your cover letter, go back to the job listing and match the tone of the description. Doing so will also show that you understand the company culture.
- Proofread your cover letter once you’re finished. Go through your cover letter after you are done to look for any mistakes like typos. When editing, make sure your sentences are short, brief, and written in the active voice.
Marketing Manager Cover Letter Example
It can be challenging to start your cover letter from scratch. Below is an example of a marketing manager cover letter to help you get started if you’re having issues.
Marketing Manager Cover Letter Sample
[Your Name]
[Your Phone Number]
[Your Email]
To [Hiring Manager’s Name],
I am writing to express my interest in the marketing manager position at [Company]. I am currently the head of a digital marketing team at [Current Employer]. [What Drew You to This Position].
I have been the marketing manager of [Current Employer] for [Number of Years]. During this time, I’ve developed strong communication and interpersonal skills. Additionally, I have experience in developing strong marketing strategies for different marketing campaigns. I am a detail-oriented person with exceptional marketing skills, which are required for this position.
I have experience with directing different phases of product development starting with the initial conception to product launch. I help my team remain focused, determined, and motivated to meet all deadlines during marketing campaigns. My experience with both private and public corporations has helped me develop management skills that allow me to excel in such positions.
Please find my resume attached. I am available for an interview at your convenience. Thank you for your consideration.
Sincerely,
[Your Name]
Marketing Manager Resume Guide
A resume is an important tool in the job application process. It helps you create a lasting first impression while persuading the hiring employers to see that you are an ideal fit for the position.
The US Bureau of Labor Statistics estimates a 10 percent increase in the employment of advertising, promotion, and marketing managers in the next decade. Competition for well-paying jobs remains fairly high. Below are some tips to help you create a strong resume that will allow you to stand apart from the competition.
Why Does Your Marketing Manager Resume Matter?
Finding employment can be challenging. Your resume matters because it significantly increases your chances of getting a job in a field or industry that you are interested in. Your resume should highlight your skills and relevant work experiences.
Essential Components of Your Marketing Manager Resume
There are essential components that are needed in all resumes. The experience and skills you highlight may vary depending on the position you’re applying for, but the elements below should all be included.
- Contact details and personal information. A resume should include all relevant personal information including your phone number, email address, and links to your professional profiles. Including your residential address is optional.
- Work experience. A resume should highlight all of your relevant work experience. These experiences can include internships and volunteer programs.
- Education. Educational background should be a major component of any resume. It helps a hiring manager gauge your technical skills and determine whether you are a good fit for the position.
- Professional skills. Resumes should highlight both soft and hard skills that help candidates achieve their tasks.
- Honors, accomplishments, and awards. Your resume should include any accomplishments and honors that you feel will help demonstrate your skills and capabilities to potential employers.
5 Tips for Writing a Strong Marketing Manager Resume
The tips listed below will help you create a strong resume that can increase your chances of landing a job.
- Approach your resume the way an employer would. Looking at your resume in the same way an employer will help you cut out any unnecessary information. Employers don’t spend a lot of time reviewing each resume. Make sure you only include relevant information. Keep your resume clear, concise, and to the point.
- Consider a simple layout and format. You should consider using a simple layout that doesn’t distract from the actual content. Ensure the layout strikes a balance between professionalism and visually appealing graphics.
- Tailor your resume for each job application. Avoid using generic resumes for all your job applications. It’s okay to borrow a few strong lines from your previous resumes, but make sure the bulk of the document is tailored to meet the current position requirements.
- Speak the same language. You should match the tone used in the position advertisements or the job description to signal that you understand the company.
- Keep it brief and to the point. Remember to keep it short and straight to the point. Remember, hiring employers take a short time to go through your document. Only include information that will persuade them to hire or shortlist you for an interview.
Marketing Manager Resume Examples
Below are some examples that will give you a rough idea of what a strong marketing manager resume should look like.
Marketing Manager Resume Sample: The Employment/Work History Section
Here is an example of how you should document your marketing-related job experiences in your resume.
[Current Title]
[Current Employer]
"Career Karma entered my life when I needed it most and quickly helped me match with a bootcamp. Two months after graduating, I found my dream job that aligned with my values and goals in life!"
Venus, Software Engineer at Rockbot
[Timeline, eg. February 2020-Present]
- Increased online local lead generation by 29.5 percent while spearheading department functions including branding and marketing campaign strategies.
- Supervised marketing programs to ensure the company distributed effective and appropriate messages.
- Increased landing page conversions by 11 percent in the first month by introducing an incentive-based marketing strategy.
Sample Marketing Manager Resume Template
Section 1: Personal Details
[Your Name]
[Your Phone Number]
[Your Email Address]
[Links to LinkedIn Profile or Professional Portfolio]
Section 2: Education
[Institution]
[Major/Concentration]
[Related Certificates, Certifications, or Accolades]
Section 3: Relevant Experiences
[Current Position]
[Current Employer]
[Timeline]
[Responsibilities/Job Duties]
[Current Position]
[Current Employer]
[Timeline]
[Responsibilities/Job Duties]
[Current Position]
[Current Employer]
[Timeline]
[Responsibilities/Job Duties]
Section 4: Marketing Project Experience
[Project Title]
[Skills Developed/Used]
[Project Title]
[Skills Developed/Used]
Section 5: Professional Skills
List any relevant skills in order of relevance. They can be soft skills such as interpersonal and communication skills or technical skills such as search engine optimization.
Section 6: Awards and Accomplishments
[Award]
[Date Awarded]
[Reason for Receiving Award]
[Accomplishment]
[Reason for Accomplishing It]
Marketing Manager Resume Template Resources
- Zety- Marketing Manager Resume Examples (Template & Guide). This site contains marketing manager resume examples to guide you as you write your resume. You’ll also find tips on how to approach various sections of your resume.
- ResumeGenius- Marketing Manager Resume Example. You’ll find a ton of marketing manager resumes coupled with unique real-life situations to guide you as you work on your resume.
- Beam Jobs- 8 Marketing Manager Resume Examples for 2021. This website features a couple of marketing manager resume examples including a few real-life situations to guide you.
Importance of a Marketing Manager Cover Letter and Resume
As a marketing manager, a cover letter is an important tool that introduces a potential employer to your resume. It allows you to expand on the information in your resume. It enables you to make a lasting first impression which can help you stand out from other job candidates if it is well-written and organized.
A marketing manager resume highlights all your relevant experiences, skills, educational background, and accomplishments. As a marketing manager, you need a carefully crafted resume that outlines your job experiences and skills for potential employers to determine the value you’ll add to the company.
You need to read the job description to highlight the required skills and keywords to guide your resume and cover letter. You should also be brief and include relevant experiences to show the employer that you have the capacity for this position.
Marketing Manager Cover Letter and Resume FAQ
You should start by reading the job description to determine the position requirements. When writing a marketing manager’s cover letter, you should focus on bringing out your marketing skills and experiences to show competence.
Your marketing manager resume should include information relevant to the position you are applying for. The resume should include contact details including your cell phone number and email address. It should also include your educational background, relevant employment history, professional skills, and accomplishments.
You should start your marketing cover letter by introducing yourself and identifying the position you are applying for. You can also show your enthusiasm about the chance to work with the company. Remember to address the letter directly to the hiring manager by including their name. Be as sincere and straightforward as possible.
Include your contact information and relevant experience work experience. You should include your education and other academic achievements. Include a section for your skills and certifications. You can list references in your resume as well. If you’re having trouble with the overall format, you can use a resume builder or template.
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