Using Shopify for your business is an effective way to reach customers to sell your product. As the world becomes increasingly digitized, Shopify makes it easier for you to process transactions, monitor your sales, and perform other business-related tasks. Online Shopify courses are a great way to make sure you’re getting the most out of this ecommerce platform.
An online Shopify course will help you learn more about how to maintain your own Shopify website, what content to share, where to advertise, and how to utilize your data to optimize sales. In this article, you’ll learn about some of the best Shopify courses, classes, and training programs available online.
What Is Shopify?
Shopify is an all-in-one marketing platform where you can sell your products online. You can think of it as setting up your own blog or website, through a process similar to building a WordPress site. Shopify allows you to customize your site so that it aligns with your business vision, and helps to grow your customer base by generating traffic.
Why Online Shopify Courses Are Important for Professional Development
Online Shopify courses provide you with all of the tools and skills needed in order to stay up-to-date on the latest developments in ecommerce. Additionally, they teach you effective marketing techniques and methods that will help your business do well.
Should You Attend a Coding Bootcamp to Learn Shopify?
A coding bootcamp is an excellent way to learn Shopify. Bootcamp courses are typically short, affordable, and provide hands-on training. With an online Shopify bootcamp, you’ll quickly learn essential skills that will directly benefit your Shopify website.
Overview: The Best Online Shopify Courses, Classes, or Training
The table below outlines some of the best online Shopify courses that can help you start your own online business. When deciding which program is best for you, it’s helpful to make sure the price, length of time, and certificate options align with your career goals, needs, and preferences.
| Provider | Course | Price | Length | Certificate |
|---|---|---|---|---|
| Coursera | Create Your E-Commerce Store with Shopify | N/A | 1 Hour | No |
| LinkedIn Learning | Shopify Essential Training | $39.99 | 3 Hours and 13 minutes | Yes |
| Shopify Learn | Ecommerce Email Marketing 101 | $29 per month | 2 Hours | No |
| Shopify Lean | Facebook Ads for Beginners: Retention and Loyalty | $29 per month | 1 Hour and 43 minutes | No |
| Shopify Learn | Google Ads for Ecommerce | $29 per month | 1 Hour and 13 minutes | No |
| Shopify Learn | Grow Your Business with Instagram | $29 per month | 2 Hours | No |
| Shopify Learn | How to Design Your Online Store (with Zero Design Experience) | $29 per month | 2 Hours | No |
| Shopify Academy | SEO Training for Beginners | $29 per month | 1 Hour | No |
| Skillshare | Build Your Shopify ECommerce Store Step by Step (0 Coding) | $8.15 per month | 5 Hours and 31 minutes | No |
| Skillshare | Facebook Advertising Masterclass for Shopify | $8.15 per month | 4 Hours | No |
| Skillshare | Shopify Theme Development: Build and Customize Your Own Online Store | $8.15 per month | 3 Hours and 48 minutes | No |
| Skillshare | Shopify Theme Programming: Liquid, JSON, and JavaScript | $8.15 per month | 4 Hours and 10 minutes | No |
| Skillshare | The Complete Shopify eCommerce Masterclass | $8.15 per month | 8 Hours | No |
| Udemy | How to Become a Shopify Expert (From Zero to Hero!) | $84.99 | 5 Hours and 10 minutes | Yes |
| Udemy | Shopify Power: Build An Ecommerce Website Using Shopify | $84.99 | 4 Hours and 30 minutes | Yes |
In Detail: The Best Online Shopify Classes, Courses, or Training
Create Your E-Commerce Store with Shopify | Coursera
- Learning Format: Full course
- Level: Beginner
- Subjects Covered: Shopify, business, marketing, ecommerce
The beginner-friendly course teaches you how to set up your account, add products to your website, manage your inventory, and create gift cards. It also covers the technical aspects, including how to edit your web interface, manage orders and customers, and understand the analytics for optimal success.
Key Takeaway: This course is beginner-friendly and provides students with a step-by-step guide for setting up a Shopify store. To learn about the pricing options, you can contact representatives through Coursera’s website.
Shopify Essential Training | LinkedIn Learning
- Learning Format: Class
- Level: Beginner
- Subjects Covered: Introduction to Shopify, setting up products, Shopify images, customizing themes, setting up payments, managing orders
LinkedIn Learning provides detailed instruction on setting up your Shopify store, along with many tips for managing your business. The 1-hour long project-based class starts with the basics of understanding how Shopify works, transitions to SEO strategies, and progresses to shipping and payments, optimizing visuals, and utilizing social media for advertisement.
Key Takeaway: This is an excellent all-in-one class for students who aspire to or currently own businesses. It covers everything you’ll need to know to successfully extend or transition your business to Shopify.
Ecommerce Email Marketing 101 | Shopify Learn
- Learning Format: Full course with hands-on training
- Level: Beginner
- Subjects Covered: Email marketing, copywriting, email analytics, email strategy
Email marketing is one of the best marketing efforts for generating traffic to your online store. This course includes 38 lessons that are focused on utilizing email marketing for optimal sales. It covers everything from creating highly engaging marketing content to email analytics and everything in between.
Key Takeaway: This Shopify course is especially ideal for students who are interested in utilizing email marketing for their online stores.
Facebook Ads for Beginners: Retention and Loyalty | Shopify Learn
- Learning Format: Full course with hands-on training
- Level: Beginner
- Subjects Covered: Facebook ads, collection and homepage retargeting, product page targeting, cart retargeting with dynamic product ads
This course is focused on using Instagram and Facebook Ads to retarget your customer base. It teaches students how to set up Facebook marketing, create engaging ads, build campaigns, utilize effective retargeting strategies, and set up dynamic product ads (DPA) for cart retargeting.
Key Takeaway: This course covers a variety of concepts and strategies related to retargeting your current customers through Facebook ads.
Google Ads for Ecommerce | Shopify Learn
- Learning Format: Full course with hands-on training
- Level: Beginner
- Subjects Covered: Google Ads, Google Analytics, marketing campaign, search ads, display ads, shopping ads
In this course, students learn how to invest in Google Ads to grow their online businesses. You’ll learn about why Google Ads are one of, if not the most effective digital marketing resource available, while specifically focusing on search ads, display ads, and shopping ads.
Key Takeaway: This course covers everything you’ll need to know about utilizing Google Ads to increase your customer base and sales.
Grow Your Business with Instagram | Shopify Learn
- Learning Format: Full course with hands-on training
- Level: Beginner
- Subjects Covered: Instagram ads, marketing campaigns, Instagram sales funnel, influencer marketing, content marketing strategies
Instagram is a big player in content marketing due to its volume of users and interconnectivity. This course teaches you how to take advantage of hashtag strategies and the Instagram sales funnel. It also introduces you to the benefits of partnering with Instagram influencers who have a large fan base. By the end, you’ll be able to confidently use Instagram for marketing.
Key Takeaway: This course teaches students about all of the benefits and ways of using Instagram for marketing.
How to Design Your Online Store (with Zero Design Experience) | Shopify Learn
- Learning Format: Full course with hands-on training
- Level: Beginner
- Subjects Covered: Web design, branding, customized themes
This course takes you step-by-step through the process of designing an attractive ecommerce website for your target audience. You’ll learn about brand identity and what strategies enhance your brand’s popularity. You’ll also learn about selecting themes and customizing every aspect of your Shopify store.
Key Takeaway: This course covers branding and design, which are two essential components of creating an engaging and beautiful Shopify store.
SEO Training for Beginners | Shopify Learn
- Learning Format: Full course with hands-on training
- Level: Beginner
- Subjects Covered: Search engine optimization (SEO), keyword search
This SEO course introduces you to writing strategies that increase your likelihood of being found by customers through a search engine. It includes the benefits of SEO, setting up Google Search Console and Google Analytics, conducting keyword research, and utilizing on-site and off-site SEO.
Key Takeaway: This course teaches you how to use SEO for optimal discoverability by consumers.
Build Your Shopify Ecommerce Store Step by Step (0 Coding) | Skillshare
- Learning Format: Full course
- Level: Beginner
- Subjects Covered: How to use Shopify, customize theme, Shopify analytics, marketing strategies
This course provides detailed instruction on how to navigate Shopify, modify your store theme, and maintain it. It also covers analytics and how to use data to better understand and reach your target audience. At the end of the course, you’ll learn about Klaviyo which is a software for email marketing that can optimize your advertising efforts.
Key Takeaway: This complete guide walks you through the process of setting up your Shopify store through follow-along videos.
Facebook Advertising Masterclass for Shopify | Skillshare
- Learning Format: Full course with hands-on training
- Level: Beginner
- Subjects Covered: Facebook ads, Facebook marketing, ads budgeting
This course is focused on helping you curate the right ads for your Shopify store using Facebook Ads as your primary marketing strategy. Additionally, it guides you through campaign budgeting so you know how much is reasonable to spend on ads. By the end of the course, you’ll be able to create strong Facebook advertisements that can withstand competition.
Key Takeaway: This course teaches you how to create Facebook ads to build your customer base and gives you practical tips for campaign budgeting.
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Shopify Theme Development: Build and Customize Your Own Online Store | Skillshare
- Learning Format: Full course with hands-on training
- Level: Intermediate
- Subjects Covered: Shopify theme development, coding, digital product
This course teaches students how to build and customize their Shopify stores. It covers snippets, themes, layouts, templates, and sections. You’ll also learn how to modify your code to access additional customization tools and techniques to create powerful and engaging themes.
Key Takeaway: This course teaches students how to design and develop themes for Shopify stores.
Shopify Theme Programming: Liquid, JSON, and JavaScript | Skillshare
- Learning Format: Full course with hands-on training
- Level: Intermediate
- Subjects Covered: Shopify theme programming, JavaScript, APIs
This course focuses on theme codes and how themes are programmed. It teaches you about Shopify Liquid and how to use JSON to add your own customizations. You’ll also learn how APIs allow you to easily access data from your store.
Key Takeaway: This course focuses on the technical ways to customize Shopify themes using Shopify Liquid and JSON.
The Complete Shopify eCommerce Masterclass | Skillshare
- Learning Format: Full course with hands-on training
- Level: Beginner/Intermediate
- Subjects Covered: Sales funnel, ecommerce marketing, social media marketing
This course focuses on finding your business model through understanding ecommerce marketing. You’ll also learn about sales funnels and how to utilize them to convert customer leads into loyal consumers. It includes a variety of marketing, designing, branding, and customer-retention tips.
Key Takeaway: This course is ideal for anyone new to Shopify or ecommerce. It guides you through every step, tip, and strategy you could possibly need to set up your Shopify store.
How to Become a Shopify Expert (From Hero to Zero!) | Udemy
- Learning Format: Full course with hands-on training
- Level: Beginner
- Subjects Covered: How to build an online store using Shopify, inventories and collections, fulfilling orders, analytics, marketing
Udemy offers this beginner-friendly course to teach students about all of the practical aspects of starting, running, and maintaining a store on Shopify. It includes five hours of on-demand video, four articles, lifetime access, and a certificate of completion. It also provides tips on monitoring your inventory, fulfilling orders, and providing discounts.
Key Takeaway: This course is an excellent beginner’s guide to starting, running, and successfully maintaining a store on Shopify.
Shopify Power: Build An Ecommerce Website Using Shopify | Udemy
- Learning Format: Full course with hands-on training
- Level: Beginner
- Subjects Covered: Understanding the Shopify platform, social media marketing, setting up products, analytics
This course guides business owners through the process of setting up and running their Shopify stores. It covers the logistics of ecommerce, including collecting money through Shopify, email marketing, extensions to other ecommerce sites, adding features, and using analytics to increase sales.
Key Takeaway: This course includes almost five hours of on-demand video, three articles, and six downloadable resources covering Shopify logistics.
Online Shopify Classes, Training, or Courses: Which Is the Right Option?
While there aren’t any wrong course options, some programs meet your career goals and preferences better than others. Generally, classes tend to be less time-consuming and more affordable than courses and training programs. However, online courses and training programs provide more in-depth and hands-on training and usually include more perks than classes.
How to Choose the Right Online Shopify Course, Class, or Training Program
Topics
There are a variety of online courses for Shopify available, many of which differ in their focus. If you’re pursuing a Shopify course to create your own store, you’ll want to make sure the courses you’re considering include topics that guide you through the process. If you’re enrolling in a course to learn about ecommerce, you should look for a course that includes relevant topics.
Cost
Online Shopify courses vary in terms of cost. Some programs are free, while others can cost as much as college tuition. Many online courses and training programs offer financial aid, scholarships, discounts, and payment plans. So, if the course you’re interested in is out of your budget, you can contact the provider through their website to learn about their payment options.
Certificates
Many online Shopify programs include certificates of completion upon graduating from the program. These certificates are especially valuable if you decide to use your Shopify education for a related career or field. They prove to employers that you have successfully completed the associated program.
Shopify Course Certificates vs Certifications
Shopify course certificates are awarded to students after successfully completing the associated course. They can be added to their LinkedIn profiles or resumes to showcase their Shopify education. Shopify certifications are earned through passing an associated exam. They function as proof of eligibility for the associated position or field.
Importance of Shopify Certifications
If you intend to use your Shopify education to work within ecommerce or a related field, Shopify certifications are an excellent way to prove to employers that you’re fully qualified and prepared for the demands of the position. Certifications are reputable and acceptable throughout a variety of industries, which helps to increase their value.
Why You Should Take Online Shopify Courses or Classes
Enrolling in an online Shopify course or class prepares you to create your own store, work in ecommerce, and other business opportunities. There is a wide range of options that offer flexible schedules, financial aid, and a hands-on learning experience. If you aren’t sure that you’re ready to financially commit, you can always enroll in a free online Shopify course.
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