Best Advertising Bachelor’s Degree Programs, Jobs, and Salaries

The 13th Arizona territorial legislature established Arizona State University (ASU) in 1885, and the school has expanded to become one of the largest public universities by enrollment in the US. The public research university received an R1 “Very High Research Activity” ranking from Carnegie R1 and R2 Research Classifications. ASU offers 350 degree options across its four regional centers and five campuses throughout Arizona. 

Bachelor of Science in Marketing

Bachelor of Science in Marketing students at ASU gain insight into the critical role that marketing plays in organizations. They employ their understanding of the science behind consumer behavior to excel in career paths such as sales management, international marketing, and marketing communications.

To be accepted into this program, students must have a minimum SAT score of 1230, or a minimum ACT score of 25. The program requires students to complete at least 120 credit hours. Courses include subjects such as social and behavioral studies, mathematics, sciences, and global awareness. Students can pursue concurrent degrees as long as they maintain a minimum GPA of 2.0.

Bachelor of Science in Marketing Overview

• Accreditation: Higher Learning Commission
• Tuition (and Fees): $765/unit (in state), $1,200/unit (out of state)
• Required Credits: 120 credits
• Program Length: Four years
• Learning Format: Hybrid
• NCES School Graduation Rate: 66%

Bachelor of Science in Marketing Admission Requirements

• GPA: 3.40 or high school class ranking in top 8 percent or minimum ACT/SAT score
• Standardized Tests: SAT/ACT
• Application Fee: $50 for residents, $70 for domestic non-residents, $85 for international 
• Minimum Education: High school diploma or equivalent
• Other Requirements: Freshmen must select an additional major when applying for admission.

Applying to Arizona State University

1. Complete the undergraduate admission application.
2. Pay the application fee.
3. Submit an official transcript.
4. Submit ACT or SAT scores (optional).
5. Check your application status.

The financier and philanthropist Anthony J. Drexel established this private research university in 1891. Drexel University provides research and educational facilities to over 15,000 undergraduates and over 8,000 graduate students. Drexel is a world-class comprehensive R1 research institution and leads in experiential education. 

Bachelor of Science in Business Administration-Marketing Major

BusinessWeek ranked Drexel’s undergraduate marketing program as 20th in the US in the area of marketing management. The programs combine technical, theoretical, and hands-on experience to give students a practical advantage in the real world.

In addition to business consulting, fine arts, and management simulation, students interested in marketing majors also take classes in communication, culture, and finance. These courses prepare them for career opportunities in research, branding, advertising, and related fields.

Bachelor of Science in Business Administration-Marketing Major Overview

• Accreditation: Middle States Commission on Higher Education
• Tuition: $17,956-$18,405/term
• Required Credits: 180 credits
• Program Length: Four years
• Learning Format: Hybrid
• NCES School Graduation Rate: 71%

Bachelor of Science in Business Administration-Marketing Major Admission Requirements

• GPA: 3.73
• Standardized Tests: ACT/SAT
• Application Fee: $50
• Minimum Education: High school diploma or equivalent
• Other Requirements: Transcript of academic records, university essay, recommendation letters

Applying to Drexel University

1. Review admission prerequisites and application deadline. 
2. Read the application instructions. 
3. Complete your application.
4. Submit all supplementary materials.
5. Check your application status.

Originally named Shaw School of Business, Husson University was founded in 1898. It offers more than 110 professionally focused undergraduate and graduate degrees. The institution encompasses a supportive and close-knit campus community.

Bachelor of Science in Mass Communications-Marketing Communications

The mass communications degree with a concentration in marketing teaches students how to create and manage corporate images and brands. This program requires the completion of marketing, public relations, market research, and graphic design courses. Students can expand their knowledge through web design elective courses.

After their bachelor’s degree, marketing communications graduates can earn an advanced degree in mass communications via Husson’s Master’s in Business Administration program. This master’s degree will prepare them even more for a career in advertising, public relations, social media, and marketing.

Bachelor of Science in Mass Communications-Marketing Communications Overview

• Accreditation: New England Commission of Higher Education
• Tuition (and Fees): $650/credit or $20,150/full load (31 credits)
• Required Credits: 120-127
• Program Length: Four years
• Learning Format: Hybrid
• NCES School Graduation Rate: 58%

Bachelor of Science in Mass Communications-Marketing Communications Admission Requirements

• GPA: No minimum
• Standardized Tests: Not required
• Application Fee: $40
• Minimum Education: High school diploma or equivalent 
• Other Requirements: Personal essay, letter of recommendation

Applying to Husson University

1. Create an account to start a new application.
2. Submit official high school transcript or GED scores.
3. Pay the application fee.
4. Submit recommendation letter.
5. Submit application essay.

Oregon State University is a four-year, public, land-grant research university. OSU offers over 200 undergraduate, graduate, and doctoral degrees, with its 420-acre main campus as the centerpiece of Corvallis, Oregon. It has an average on-campus student enrollment of 32,000, making it the largest university in the state.

Bachelor of Science in Business Administration-Marketing

This program requires students to complete 180 credits in core marketing and elective classes.

Courses include subjects in marketing management, digital communications, consumer insights, and precessional sales. The knowledge from these courses prepares graduates to work for all types of businesses requiring marketing strategies and techniques.

Bachelor of Science in Business Administration-Marketing Overview

• Accreditation: Northwest Commission on Colleges and Universities
• Tuition (and Fees): $354/credit
• Required Credits: 180 credits
• Program Length: Four years
• Learning Format: Hybrid
• NCES School Graduation Rate: 69%

Bachelor of Science in Business Administration-Marketing Admission Requirements

• GPA: 2.5
• Standardized Tests: Not required
• Application Fee: $75 
• Minimum Education: High school diploma or equivalent
• Other Requirements: Essay of 650 words

Applying to Oregon State University

1. Choose your application.
2. Complete the application requirements.
3. Pay the application fee.
4. Check your application status.
5. Apply for federal student aid (FAFSA).

Pennsylvania State University was founded in 1855 as the Farmer’s High School of Pennsylvania. It emerged to become the state’s only land-grant university in 1863. Penn State offers accredited programs to over 90,000 students across its 24 campuses. The institution is publicly funded and considered to be providing quality education to those of the Ivy League.

Bachelor of Arts in Advertising/Public Relations

Penn State’s advertising/public relations bachelor’s degree balances theory, research, and practice. It merges professional skill-based courses with required evaluative courses and applied theory to private students for a wide range of career opportunities in research, media planning, and client services. 

Penn State students can specialize in the advertising or public relations options. Students will learn the art of persuasive storytelling through various media. Students will also understand brand building, research, and how to make an impact with a message. While the program thrives on collaboration, it also gives room for the success of self-directed studies.

Bachelor of Arts in Advertising/Public Relations Overview

• Accreditation: Middle States Commission on Higher Education
• Tuition (and Fees): $18,898/year (in state), $36,476/year (out of state) 
• Required Credits: 120 credits
• Program Length: Four years
• Learning Format: Hybrid
• NCES School Graduation Rate: 73%

Bachelor of Arts in Advertising/Public Relations Admission Requirements

• GPA: No minimum
• Standardized Tests: SAT/ACT
• Application Fee: $65 (domestic students), $75 (international students)
• Minimum Education: High school diploma or equivalent
• Other Requirements: Personal statement

Applying to Pennsylvania State University

1. Select the applicant type.
2. Pay the application fee.
3. Submit required applicant materials.
4. Submit your application.

Regent University is a four-year private Christian university. Pat Robertson established the institution in 1977 as Christian Broadcasting Network University, and in 1990 it was renamed Regent University. Regent offers distance education as well as traditional on-campus programs. The school provides science and technology-oriented education to over 10,000 students.

Bachelor of Arts in Communication Studies-Advertising-Public Relations

This program teaches students to understand marketing communication campaigns and media analysis. It requires students to complete 120 total credit hours. The program also requires media communications, marketing, and public relations courses.

At the end of the program, students will be eligible for career opportunities as marketing coordinators, account managers, and media relations specialists. Regent’s BA in Communication Studies combines the theories and practices of branding and marketing to give students an edge in the competitive marketing industry.

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Bachelor of Arts in Communication Studies-Advertising-Public Relations Overview

• Accreditation: Southern Association of Colleges and Schools Commissions on Colleges
• Tuition: $603/credit
• Required Credits: 120 credits
• Program Length: Four years
• Learning Format: Hybrid
• NCES School Graduation Rate: 61%

Bachelor of Arts in Communication Studies-Advertising-Public Relations Admission Requirements

• GPA: No minimum
• Standardized Tests: ACT/SAT
• Application Fee: $50 
• Minimum Education: High school diploma or equivalent
• Other Requirements: Signed Community Life form, essay

Applying to Regent University

1. Complete online admission questionnaire.
2. Submit official transcripts.
3. Submit government-issued ID, if applicable.
4. Submit a Signed Community Life form.
5. Write and submit a personal essay.

Southern New Hampshire University is a private non-profit four-year institution established in 1932. It is among the fastest-growing institutions worldwide, with 3,000 students on campus and 135,000 online students. SNHU has a three-year custom-designed honors program that grants undergraduate business degrees in three years instead of four.

Bachelor of Science in Marketing

SNHU’s undergrad major in marketing provides insight into marketing campaigns, brand building, planning, and analysis. The program requires the study of career-oriented subjects such as general management, organizational behavior, finance, and information technology. 

Marketing majors emerge at the end of the program with a professional portfolio and a solid understanding of market research, strategic management, and customer relationship building. Top companies such as Fidelity Investments, Lindt Chocolate, and Procter & Gamble hire SNHU interns and graduates.

Bachelor of Science in Marketing Overview

• Accreditation: New England Commission of Higher Education
• Tuition: $7,500/semester (full-time), $625/credit (part-time)
• Required Credits: 120 credits
• Program Length: Four years
• Learning Format: Hybrid
• NCES School Graduation Rate: 37%

Bachelor of Science in Marketing Admission Requirements

• GPA: No minimum
• Standardized Tests: Not required
• Application Fee: None 
• Minimum Education: High school diploma or equivalent
• Other Requirements: Letter of recommendation, international students need to prove proficiency in the English language

Applying to Southern New Hampshire University

1. Complete online application.
2. Submit required documents, such as high school transcript.
3. Explore financial aid options.

The Methodist Episcopal Church in Lima founded this private research university in 1831. Syracuse University offers over 200 undergraduate degrees across its 13 schools and colleges. The most popular majors are journalism, communications, and related programs. Syracuse maintains a religious affiliation with the United Methodist Church.

Bachelor of Science in Advertising

This program educates students on advertising management and production for mass media and other public communication areas. Advertising majors participate in hands-on internships at Syracuse and across the country. They also have access to over 40 student-run media organizations, including radio stations, magazines, and public relations and advertising agencies.

Advertising degree holders can explore careers such as market research analyst, advertising account manager, copywriter, and media planner. Students and alumni also get career support services. Over 80 percent of graduates secure employment within six months of graduation.

Bachelor of Science in Advertising Overview

• Accreditation: Middle States Commission on Higher Education
• Tuition (and Fees): $55,920/year
• Required Credits: 122 credits
• Program Length: Four years
• Learning Format: Hybrid
• NCES School Graduation Rate: 83%

Bachelor of Science in Advertising Admission Requirements

• GPA: No minimum
• Standardized Tests: SAT/ACT (temporarily waived)
• Application Fee: $85 
• Minimum Education: High school diploma or equivalent
• Other Requirements: Record of good citizenship, high school counselor evaluation, two academic recommendations

Applying to Syracuse University

1. Review enrollment options and application deadlines.
2. Complete the application and pay the fee.
3. Submit your high school transcript or equivalent.
4. Submit your high school counselor evaluation and two recommendations.

The University of Florida is a public land-grant research institution that traces its origins to 1853. The school is the only member in Florida of the Association of American Universities and is the fifth-largest single-campus university in the US. The four-year public institution serves over 60,000 students worldwide in its 16 academic colleges and online. 

Bachelor of Science in Advertising

This program equips students with the foundational knowledge for problem-solving, audience-centered marketplace communications, strategic thinking, and persuasive techniques. The program tailors its curriculum to equip students with these valuable skills to help them compete in the culturally diverse and technologically evolving marketing field. 

The University of Florida’s advertising major requires students to complete 124 credit hours. The students will also choose their specialization in either advertising agency or persuasive messaging. The specializations will introduce them to concepts and skills that they need to excel in careers such as media planning, art direction, advertising sales, and brand storytelling.

Bachelor of Science in Advertising Overview

• Accreditation: Southern Association of Colleges and Schools, Commission on Colleges
• Tuition (and Fees): $212.71/credit (in state), $955.28/credit (out of state)
• Required Credits: 124 credits
• Program Length: Four years
• Learning Format: Hybrid
• NCES School Graduation Rate: 89%

Bachelor of Science in Advertising Admission Requirements

• GPA: 2.0
• Standardized Tests: SAT/ACT
• Application Fee: $30
• Minimum Education: High school diploma or equivalent
• Other Requirements: Students must submit proof of immunization before registering for classes

Applying to the University of Florida

1. Complete the online application.
2. Pay the application fee.
3. Submit transcript and other documents.

The University of Texas at San Antonio is a multicultural public research university established in 1969. It offers 71 undergraduate programs and 96 graduate programs through its eight colleges. The institution is committed to higher learning through community engagement and research. UTSA is currently the third-largest institution within the University of Texas system by enrollment.

Bachelor of Business Administration in Marketing

The Bachelor of Business Administration in Marketing program prepares students to deploy marketplace advertising strategies and decision-making skills. UTSA requires students to complete a core curriculum in communications, mathematics, humanities, and social and behavioral sciences.

Students must complete 21 upper-division semester credit hours in the major, nine additional hours of marketing electives, and three semester credit hours of support work. Courses are offered during the summer term to reduce the workload during long semesters.

Bachelor of Business Administration in Marketing Overview

• Accreditation: Southern Association of Colleges and Schools Commission on Colleges
• Tuition (and Fees): $247.95/unit (in state), $760.80/unit (out of state)
• Required Credits: 120 credits
• Program Length: Four years
• Learning Format: Hybrid
• NCES School Graduation Rate: 46%

Bachelor of Business Administration in Marketing Admission Requirements

• GPA: No minimum
• Standardized Tests: SAT/ACT
• Application Fee: $70
• Minimum Education: High school diploma or equivalent
• Other Requirements: None

Applying to University of Texas at San Antonio

1. Submit an application.
2. Pay the application fee.
3. Submit official transcripts.
4. Submit test scores.
5. Check your admission status.

Advertising managers stir the interest of potential buyers of goods or users of services. They liaise with sales staff to generate campaign and advertising ideas. They can also serve as intermediaries between clients and the advertising agency to place or promote an ad for the client while ensuring that the clients are credit-worthy.

• Average Salary: $133,380
• Job Outlook: 10% job growth from 2020 to 2030
• Number of Jobs: 316,800
• Highest-Paying States: New Jersey, New York, Colorado, Texas, Florida, Massachusetts

Sales managers lead teams of sales personnel execute marketing campaigns and reach sales goals. An advertising degree helps these professionals combine effective marketing strategies with their knowledge of customer psychology to excel in sales manager roles.

• Average Salary: $127,490
• Job Outlook: 7% job growth from 2020 to 2030
• Number of Jobs: 397,900
• Highest-Paying States: New York, Delaware, New Jersey, Colorado, Virginia

Copywriters are tasked with writing compelling pieces that convert prospective clients into regular patrons. Advertising copywriters are the brains behind famous creative slogans such as “It’s in you” and “Just do it”. To increase sales, they write persuasive texts for advertisements, websites, videos, and jingles.

• Average Salary: $69,510
• Job Outlook: 9% job growth from 2020 to 2030
• Number of Jobs: 143,200
• Highest-Paying States: California, New York, Washington DC, Massachusetts, Connecticut

A market analyst identifies the potential market for a product or service and estimates the demand for such a product in contrast to what the competitors offer. Digital market analysts focus on search engine optimization while creating social media content to improve digital advertising.

• Average Salary: $63,920
• Job Outlook: 22% job growth from 2020 to 2030
• Number of Jobs: 740,900
• Highest-Paying States: Washington, Delaware, New York, New Jersey, Washington DC

An advertising major can become a graphic designer to create visual concepts manually or with computer software. They employ these visual communication skills with business knowledge to design websites, advertisements, newsletters, and other graphic content. The job might require extra training and professional experience alongside a Bachelor’s Degree in Advertising.

• Average Salary: $50,710
• Job Outlook: 3% job growth from 2020 to 2030
• Number of Jobs: 254,100
• Highest-Paying States: Washington DC, Washington, New York, Massachussets, California