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Best Advertising Bachelor’s Degree Programs, Jobs, and Salaries

Oluwaniyi Raji - May 15, 2022


The emergence of new products and services increases the need for advertising. This need leads to numerous job openings and offers of lucrative pay for marketing personnel. However, the field of marketing is highly competitive, so knowing the best advertising bachelor’s degrees can give those interested in entering the field an excellent start.

Prospective students have many good schools and programs from which to choose for their advertising bachelor’s degree. This article provides a detailed summary of where to get a Bachelor’s Degree in Advertising, salary information, and options for securing the best advertising bachelor’s degree jobs.

Where Can I Get a Bachelor’s Degree in Advertising?

You can get a Bachelor’s Degree in Advertising in person or remotely from universities such as University of Texas at San Antonio, Regent University, Syracuse University, and Husson University. These are all four-year institutions that offer traditional in-person, hybrid, or online programs.

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What Schools Offer the Best Advertising Bachelor’s Degrees?

  • Arizona State University
  • Drexel University
  • Regent University
  • Oregon State University
  • University of Texas at San Antonio

What Are the Admission Requirements for a Bachelor’s Degree in Advertising?

The admission requirements for a Bachelor’s Degree in Advertising include filling out the application form online, paying the application fee, and providing high school transcripts or an equivalent. Prospective students will also need to submit standardized test scores and letters of recommendation.

The admission requirements may vary depending on the school and whether your degree is online or in-person. Schools often make the application process less daunting by providing the contact information of admissions assistants on their official websites.

Advertising Bachelor’s Degree Admission Requirements

  • Online application
  • Application fee
  • Official transcripts
  • Recommendation letters
  • Standardized test scores/essays

How to Get an Advertising Bachelor’s Degree

You can get an advertising bachelor’s degree when you complete your institution’s graduation requirements, which is generally completing a minimum number of credits, and passing the relevant examinations. Some schools might require you to complete capstone courses or fulfill other requirements to graduate with a bachelor’s degree . Students will have the opportunity to take many of these classes online or in person.

How Many Credits Do You Need for a Bachelor’s Degree in Advertising?

You need 120 credits to obtain a Bachelor’s Degree in Advertising. These credits can vary depending on the particular program. Typically, almost half of the credits will focus on general education courses such as English, math, and the sciences. The remaining 60 credits will be specific to marketing courses , including business, finance, and other electives.

Advertising Degree Requirements

  • Maintain a minimum grade point average of at least 2.0
  • Complete the required 160 (or more) credit hours
  • Complete the required number of credits in advertising courses and elective courses
  • Fulfill the final program requirements, such as a capstone course
  • Meet any other requirements specified by the school

Best Advertising Bachelor’s Degree Programs and Schools: Overview

School Program Accreditation
Arizona State University (ASU) Bachelor of Science (BS) in Marketing Higher Learning Commission
Drexel University Bachelor of Science in Business Administration-Marketing Major Middle States Commission on Higher Education
Husson University Bachelor of Science in Mass Communications-Marketing Communications New England Commission of Higher Education
Oregon State University Bachelor of Science in Business Administration-Marketing Northwest Commission on Colleges and Universities
Pennsylvania State University Bachelor of Arts (BA) in Advertising/Public Relations Middle States Commission on Higher Education
Regent University Bachelor of Arts in Communication Studies-Advertising-Public Relations Southern Association of Colleges and Schools Commission on Colleges
Southern New Hampshire University (SNHU) Bachelor of Science in Marketing New England Commission of Higher Education
Syracuse University Bachelor of Science in Advertising Middle States Commission on Higher Education
University of Florida Bachelor of Science in Advertising Southern Association of Colleges and Schools Commission on Colleges
University of Texas at San Antonio (UTSA) Bachelor of Business Administration (BBA) in Marketing Southern Association of Colleges and Schools Commission on Colleges

Best Schools for Advertising: Top Advertising Bachelor’s Degree Programs

These in-person colleges and universities are some of the best schools and they offer some of the top advertising bachelor’s degree programs. These institutions provide excellent programs and other services to qualify their students for a career in advertising. Below are the top schools that offer Bachelor’s Degrees in Advertising.

1

Arizona State University

Tempe, AZ

The 13th Arizona territorial legislature established Arizona State University (ASU) in 1885, and the school has expanded to become one of the largest public universities by enrollment in the US. The public research university received an R1 “Very High Research Activity” ranking from Carnegie R1 and R2 Research Classifications. ASU offers 350 degree options across its four regional centers and five campuses throughout Arizona.

Bachelor of Science in Marketing

Bachelor of Science in Marketing students at ASU gain insight into the critical role that marketing plays in organizations. They employ their understanding of the science behind consumer behavior to excel in career paths such as sales management, international marketing, and marketing communications.

To be accepted into this program, students must have a minimum SAT score of 1230, or a minimum ACT score of 25. The program requires students to complete at least 120 credit hours. Courses include subjects such as social and behavioral studies, mathematics, sciences, and global awareness. Students can pursue concurrent degrees as long as they maintain a minimum GPA of 2.0.

Bachelor of Science in Marketing Overview

  • Accreditation: Higher Learning Commission
  • Tuition (and Fees): $765/unit (in state), $1,200/unit (out of state)
  • Required Credits: 120 credits
  • Program Length: Four years
  • Learning Format: Hybrid
  • NCES School Graduation Rate: 66%

Bachelor of Science in Marketing Admission Requirements

  • GPA: 3.40 or high school class ranking in top 8 percent or minimum ACT/SAT score
  • Standardized Tests: SAT/ACT
  • Application Fee: $50 for residents, $70 for domestic non-residents, $85 for international
  • Minimum Education: High school diploma or equivalent
  • Other Requirements: Freshmen must select an additional major when applying for admission.

Applying to Arizona State University

  1. Complete the undergraduate admission application.
  2. Pay the application fee.
  3. Submit an official transcript.
  4. Submit ACT or SAT scores (optional).
  5. Check your application status.

2

Drexel University

Philadelphia, PA

The financier and philanthropist Anthony J. Drexel established this private research university in 1891. Drexel University provides research and educational facilities to over 15,000 undergraduates and over 8,000 graduate students. Drexel is a world-class comprehensive R1 research institution and leads in experiential education.

Bachelor of Science in Business Administration-Marketing Major

BusinessWeek ranked Drexel’s undergraduate marketing program as 20th in the US in the area of marketing management. The programs combine technical, theoretical, and hands-on experience to give students a practical advantage in the real world.

In addition to business consulting, fine arts, and management simulation, students interested in marketing majors also take classes in communication, culture, and finance. These courses prepare them for career opportunities in research, branding, advertising, and related fields.

Bachelor of Science in Business Administration-Marketing Major Overview

  • Accreditation: Middle States Commission on Higher Education
  • Tuition: $17,956-$18,405/term
  • Required Credits: 180 credits
  • Program Length: Four years
  • Learning Format: Hybrid
  • NCES School Graduation Rate: 71%

Bachelor of Science in Business Administration-Marketing Major Admission Requirements

  • GPA: 3.73
  • Standardized Tests: ACT/SAT
  • Application Fee: $50
  • Minimum Education: High school diploma or equivalent
  • Other Requirements: Transcript of academic records, university essay, recommendation letters

Applying to Drexel University

  1. Review admission prerequisites and application deadline.
  2. Read the application instructions.
  3. Complete your application.
  4. Submit all supplementary materials.
  5. Check your application status.

3

Husson University

Bangor, ME

Originally named Shaw School of Business, Husson University was founded in 1898. It offers more than 110 professionally focused undergraduate and graduate degrees. The institution encompasses a supportive and close-knit campus community.

Bachelor of Science in Mass Communications-Marketing Communications

The mass communications degree with a concentration in marketing teaches students how to create and manage corporate images and brands. This program requires the completion of marketing, public relations, market research, and graphic design courses. Students can expand their knowledge through web design elective courses.

After their bachelor’s degree, marketing communications graduates can earn an advanced degree in mass communications via Husson’s Master’s in Business Administration program. This master’s degree will prepare them even more for a career in advertising, public relations, social media, and marketing.

Bachelor of Science in Mass Communications-Marketing Communications Overview

  • Accreditation: New England Commission of Higher Education
  • Tuition (and Fees): $650/credit or $20,150/full load (31 credits)
  • Required Credits: 120-127
  • Program Length: Four years
  • Learning Format: Hybrid
  • NCES School Graduation Rate: 58%

Bachelor of Science in Mass Communications-Marketing Communications Admission Requirements

  • GPA: No minimum
  • Standardized Tests: Not required
  • Application Fee: $40
  • Minimum Education: High school diploma or equivalent
  • Other Requirements: Personal essay, letter of recommendation

Applying to Husson University

  1. Create an account to start a new application.
  2. Submit official high school transcript or GED scores.
  3. Pay the application fee.
  4. Submit recommendation letter.
  5. Submit application essay.

4

Oregon State University

Corvallis, OR

Oregon State University is a four-year, public, land-grant research university. OSU offers over 200 undergraduate, graduate, and doctoral degrees , with its 420-acre main campus as the centerpiece of Corvallis, Oregon. It has an average on-campus student enrollment of 32,000, making it the largest university in the state.

Bachelor of Science in Business Administration-Marketing

This program requires students to complete 180 credits in core marketing and elective classes.

Courses include subjects in marketing management, digital communications, consumer insights, and precessional sales. The knowledge from these courses prepares graduates to work for all types of businesses requiring marketing strategies and techniques.

Bachelor of Science in Business Administration-Marketing Overview

  • Accreditation: Northwest Commission on Colleges and Universities
  • Tuition (and Fees): $354/credit
  • Required Credits: 180 credits
  • Program Length: Four years
  • Learning Format: Hybrid
  • NCES School Graduation Rate: 69%

Bachelor of Science in Business Administration-Marketing Admission Requirements

  • GPA: 2.5
  • Standardized Tests: Not required
  • Application Fee: $75
  • Minimum Education: High school diploma or equivalent
  • Other Requirements: Essay of 650 words

Applying to Oregon State University

  1. Choose your application.
  2. Complete the application requirements.
  3. Pay the application fee.
  4. Check your application status.
  5. Apply for federal student aid (FAFSA).

5

Pennsylvania State University

University Park, PA

Pennsylvania State University was founded in 1855 as the Farmer’s High School of Pennsylvania. It emerged to become the state’s only land-grant university in 1863. Penn State offers accredited programs to over 90,000 students across its 24 campuses. The institution is publicly funded and considered to be providing quality education to those of the Ivy League.

Bachelor of Arts in Advertising/Public Relations

Penn State’s advertising/public relations bachelor’s degree balances theory, research, and practice. It merges professional skill-based courses with required evaluative courses and applied theory to private students for a wide range of career opportunities in research, media planning, and client services.

Penn State students can specialize in the advertising or public relations options. Students will learn the art of persuasive storytelling through various media. Students will also understand brand building, research, and how to make an impact with a message. While the program thrives on collaboration, it also gives room for the success of self-directed studies.

Bachelor of Arts in Advertising/Public Relations Overview

  • Accreditation: Middle States Commission on Higher Education
  • Tuition (and Fees): $18,898/year (in state), $36,476/year (out of state)
  • Required Credits: 120 credits
  • Program Length: Four years
  • Learning Format: Hybrid
  • NCES School Graduation Rate: 73%

Bachelor of Arts in Advertising/Public Relations Admission Requirements

  • GPA: No minimum
  • Standardized Tests: SAT/ACT
  • Application Fee: $65 (domestic students), $75 (international students)
  • Minimum Education: High school diploma or equivalent
  • Other Requirements: Personal statement

Applying to Pennsylvania State University

  1. Select the applicant type.
  2. Pay the application fee.
  3. Submit required applicant materials.
  4. Submit your application.

6

Regent University

Virginia Beach, VA

Regent University is a four-year private Christian university. Pat Robertson established the institution in 1977 as Christian Broadcasting Network University, and in 1990 it was renamed Regent University. Regent offers distance education as well as traditional on-campus programs. The school provides science and technology-oriented education to over 10,000 students.

Bachelor of Arts in Communication Studies-Advertising-Public Relations

This program teaches students to understand marketing communication campaigns and media analysis. It requires students to complete 120 total credit hours. The program also requires media communications, marketing, and public relations courses.

At the end of the program, students will be eligible for career opportunities as marketing coordinators, account managers, and media relations specialists. Regent’s BA in Communication Studies combines the theories and practices of branding and marketing to give students an edge in the competitive marketing industry.

Bachelor of Arts in Communication Studies-Advertising-Public Relations Overview

  • Accreditation: Southern Association of Colleges and Schools Commissions on Colleges
  • Tuition: $603/credit
  • Required Credits: 120 credits
  • Program Length: Four years
  • Learning Format: Hybrid
  • NCES School Graduation Rate: 61%

Bachelor of Arts in Communication Studies-Advertising-Public Relations Admission Requirements

  • GPA: No minimum
  • Standardized Tests: ACT/SAT
  • Application Fee: $50
  • Minimum Education: High school diploma or equivalent
  • Other Requirements: Signed Community Life form, essay

Applying to Regent University

  1. Complete online admission questionnaire.
  2. Submit official transcripts.
  3. Submit government-issued ID, if applicable.
  4. Submit a Signed Community Life form.
  5. Write and submit a personal essay.

7

Southern New Hampshire University

Manchester, NH

Southern New Hampshire University is a private non-profit four-year institution established in 1932. It is among the fastest-growing institutions worldwide, with 3,000 students on campus and 135,000 online students. SNHU has a three-year custom-designed honors program that grants undergraduate business degrees in three years instead of four.

Bachelor of Science in Marketing

SNHU’s undergrad major in marketing provides insight into marketing campaigns, brand building, planning, and analysis. The program requires the study of career-oriented subjects such as general management, organizational behavior, finance, and information technology.

Marketing majors emerge at the end of the program with a professional portfolio and a solid understanding of market research, strategic management, and customer relationship building. Top companies such as Fidelity Investments, Lindt Chocolate, and Procter & Gamble hire SNHU interns and graduates.

Bachelor of Science in Marketing Overview

  • Accreditation: New England Commission of Higher Education
  • Tuition: $7,500/semester (full-time), $625/credit (part-time)
  • Required Credits: 120 credits
  • Program Length: Four years
  • Learning Format: Hybrid
  • NCES School Graduation Rate: 37%

Bachelor of Science in Marketing Admission Requirements

  • GPA: No minimum
  • Standardized Tests: Not required
  • Application Fee: None
  • Minimum Education: High school diploma or equivalent
  • Other Requirements: Letter of recommendation, international students need to prove proficiency in the English language

Applying to Southern New Hampshire University

  1. Complete online application.
  2. Submit required documents, such as high school transcript.
  3. Explore financial aid options.

8

Syracuse University

Syracuse, NY

The Methodist Episcopal Church in Lima founded this private research university in 1831. Syracuse University offers over 200 undergraduate degrees across its 13 schools and colleges. The most popular majors are journalism, communications, and related programs. Syracuse maintains a religious affiliation with the United Methodist Church.

Bachelor of Science in Advertising

This program educates students on advertising management and production for mass media and other public communication areas. Advertising majors participate in hands-on internships at Syracuse and across the country. They also have access to over 40 student-run media organizations, including radio stations, magazines, and public relations and advertising agencies.

Advertising degree holders can explore careers such as market research analyst, advertising account manager, copywriter, and media planner. Students and alumni also get career support services. Over 80 percent of graduates secure employment within six months of graduation.

Bachelor of Science in Advertising Overview

  • Accreditation: Middle States Commission on Higher Education
  • Tuition (and Fees): $55,920/year
  • Required Credits: 122 credits
  • Program Length: Four years
  • Learning Format: Hybrid
  • NCES School Graduation Rate: 83%

Bachelor of Science in Advertising Admission Requirements

  • GPA: No minimum
  • Standardized Tests: SAT/ACT (temporarily waived)
  • Application Fee: $85
  • Minimum Education: High school diploma or equivalent
  • Other Requirements: Record of good citizenship, high school counselor evaluation, two academic recommendations

Applying to Syracuse University

  1. Review enrollment options and application deadlines.
  2. Complete the application and pay the fee.
  3. Submit your high school transcript or equivalent.
  4. Submit your high school counselor evaluation and two recommendations.

9

University of Florida

Gainesville, FL

The University of Florida is a public land-grant research institution that traces its origins to 1853. The school is the only member in Florida of the Association of American Universities and is the fifth-largest single-campus university in the US. The four-year public institution serves over 60,000 students worldwide in its 16 academic colleges and online.

Bachelor of Science in Advertising

This program equips students with the foundational knowledge for problem-solving, audience-centered marketplace communications, strategic thinking, and persuasive techniques. The program tailors its curriculum to equip students with these valuable skills to help them compete in the culturally diverse and technologically evolving marketing field.

The University of Florida’s advertising major requires students to complete 124 credit hours. The students will also choose their specialization in either advertising agency or persuasive messaging. The specializations will introduce them to concepts and skills that they need to excel in careers such as media planning, art direction, advertising sales, and brand storytelling.

Bachelor of Science in Advertising Overview

  • Accreditation: Southern Association of Colleges and Schools, Commission on Colleges
  • Tuition (and Fees): $212.71/credit (in state), $ 955.28 /credit (out of state)
  • Required Credits: 124 credits
  • Program Length: Four years
  • Learning Format: Hybrid
  • NCES School Graduation Rate: 89%

Bachelor of Science in Advertising Admission Requirements

  • GPA: 2.0
  • Standardized Tests: SAT/ACT
  • Application Fee: $30
  • Minimum Education: High school diploma or equivalent
  • Other Requirements: Students must submit proof of immunization before registering for classes

Applying to the University of Florida

  1. Complete the online application.
  2. Pay the application fee.
  3. Submit transcript and other documents.

10

University of Texas at San Antonio

San Antonio, TX

The University of Texas at San Antonio is a multicultural public research university established in 1969. It offers 71 undergraduate programs and 96 graduate programs through its eight colleges. The institution is committed to higher learning through community engagement and research. UTSA is currently the third-largest institution within the University of Texas system by enrollment.

Bachelor of Business Administration in Marketing

The Bachelor of Business Administration in Marketing program prepares students to deploy marketplace advertising strategies and decision-making skills. UTSA requires students to complete a core curriculum in communications, mathematics, humanities, and social and behavioral sciences.

Students must complete 21 upper-division semester credit hours in the major, nine additional hours of marketing electives, and three semester credit hours of support work. Courses are offered during the summer term to reduce the workload during long semesters.

Bachelor of Business Administration in Marketing Overview

  • Accreditation: Southern Association of Colleges and Schools Commission on Colleges
  • Tuition (and Fees): $247.95/unit (in state), $760.80/unit (out of state)
  • Required Credits: 120 credits
  • Program Length: Four years
  • Learning Format: Hybrid
  • NCES School Graduation Rate: 46%

Bachelor of Business Administration in Marketing Admission Requirements

  • GPA: No minimum
  • Standardized Tests: SAT/ACT
  • Application Fee: $70
  • Minimum Education: High school diploma or equivalent
  • Other Requirements: None

Applying to University of Texas at San Antonio

  1. Submit an application.
  2. Pay the application fee.
  3. Submit official transcripts.
  4. Submit test scores.
  5. Check your admission status.

What Is an Advertising Bachelor’s Degree?

An advertising bachelor’s degree is a degree rewarded when students complete a program that teaches them about all the facets of the business and communications field. It merges creative careers such as copywriting, graphic design, and art direction with business careers in planning, advertising, media buying, and sales.

The degree also teaches advertising and marketing majors how communication, design, consumer culture, ethics, and social media influence consumer choices and how they can be used to promote products and services.

How Important Is a Bachelor’s Degree in Advertising?

A Bachelor’s Degree in Advertising is very important to succeed in the marketing world because  this degree gives advertising professionals the skills needed to affect behavioral changes in consumers and promote brand awareness. The degree is an essential step to a flourishing career as a digital marketer, marketing manager, public relations specialist, and other roles in advertising.

What Types of Bachelor’s Degree Can You Get in Advertising?

The types of bachelor’s degrees you can get in advertising are the Bachelor of Arts and the Bachelor of Science. Four-year public and private institutions offer this degree online or in-person to students who complete the required credit hours successfully.

Is It Better to Get a Bachelor of Science or Bachelor of Arts Degree in Advertising?

It’s better to get a Bachelor of Arts in Advertising if you want to explore more in-depth the creative side of marketing. It equips students with the skills necessary to become influential creators and provide helpful content to the business world.

On the other hand, a Bachelor of Science has more of a focus on the technical skills related to advertising, fusing the artistic and the business sides of the marketing world. This could include a better understanding of statistics and other data behind marketing campaigns. Obtaining either degree is a matter of choice, and both degrees will give you an understanding of how art, communications, and business influence human behavior.

What Is the Difference Between an Advertising Bachelor’s Degree and an Advertising Certificate?

The main difference between an advertising bachelor’s degree and an advertising sub-baccalaureate certificate is mainly the duration of completion. A bachelor’s degree will require about four years of study, while certificates take just two years. This duration makes bachelor’s degree programs more intense and in-depth than a certificate program that focuses on advertising fundamentals.

Employers also prefer a bachelor’s degree to a certificate and will readily grant career advancement opportunities to degree holders. On the other hand, since bachelor’s degrees take a more extended period to complete, they are more expensive than certificates.

How Much Does It Cost to Get a Bachelor’s Degree in Advertising?

The National Center for Education Statistics reports that the annual tuition and required fees for all bachelor’s degrees is about $16,647. So an advertising bachelor’s degree can be expected to cost four times that much, or about $66,588.

The specific cost of a Bachelor’s Degree in Advertising varies based on the school, whether a student lives in state or out of state, and whether the student intends to obtain the degree online or in person.

How Long Does It Take to Get an Advertising Bachelor’s Degree?

It takes full-time students about four years to earn an advertising bachelor’s degree. Most programs will require students to complete 120-125 credit hours for their degree. This means that full-time students must take a minimum of 15 credits per semester. Students who fail to meet this requirement may extend their graduation period.

How Hard Is It to Get a Bachelor’s Degree in Advertising?

It is not very hard to get a Bachelor’s Degree in Advertising. It is even easier if you enjoy strategizing, communication, and analysis. Commit to your classes, attain the passing score for each course examination, obtain the required credit hours for graduation, and fulfill any other particular requirement from your institution to earn your degree.

Why Should You Get an Advertising Bachelor’s Degree?

You should get an advertising bachelor’s degree to accelerate your chances of securing employment in the advertising field. Even if you are already employed, this program’s skills of analysis, strategizing, and consumer persuasion will help you enjoy career advancement and progression into higher-level roles.

What Courses Do You Need to Take in a Bachelor’s Degree Program in Advertising?

In a bachelor’s degree program in advertising, you need to take Research and Analytics, Brand Management, Consumer Behavior, and Marketing Analysis courses. The section below provides a detailed overview of the subjects of focus for a bachelor’s degree program in advertising.

Introduction to Marketing Management

Marketing management studies teaches students to apply a wide variety of marketing principles and strategies to attract customers and position a brand well against competitors. This course gives an overview of defining products and services and determining pricing, distribution, and promotion.

Introduction to Media

This course explores the evolution of the communications industry. It teaches students the history of radio, print, film, television, and computer technologies. The course also encompasses the legal issues of broadcasting facilities and management, including rules, regulations, and professional responsibilities. Students learn experientially by incorporating past and present media trends into their studies.

Consumer Behavior

This course covers an overview of consumer behavior and patterns and how they relate to marketing. Students will understand the factors that influence a customer’s decision-making and preferences. Students will also learn how to maximize moral and ethical frameworks to persuade consumers.

Public Relations

This course focuses on the relationship between public opinion and the perception of a brand’s image. It investigates how advertisers use public relations and operations management as an overall marketing strategy. Students will learn how events collaborate with marketing activities to aid advertisers in creating a public image of the brand.

Advertising and Promotion

In this course, marketing students study advertising and promotion to learn about media choices, influences, analysis, and marketing communication campaigns. The academic experience emphasizes creative development and outlines the principles for developing an advertising strategy. These strategies improve sales and give a brand an advantage in the market.

Continuing Education Paths for Advertising Bachelor’s Degree Graduates

The continuing education paths for advertising bachelor’s degree graduates typically include pursuing a master’s degree. After graduation, advertising bachelor’s degree holders can pursue advanced qualifications in the form of postgraduate communication degrees . For example, graduates might consider a master’s program in marketing or a doctorate in media studies. These programs enhance students’ skills and networking opportunities for a successful long-term career.

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What to Look For in the Best Advertising Bachelor’s Degree Programs

The things to look for in the best advertising bachelor’s degree programs include cost, curriculum, accreditation, and school employment outcomes and graduation rate. The programs should also contain a flexible option to balance extracurricular activities. The factors below will be helpful in your school search.

Cost of Degree

It is essential to determine the cost of your program and be sure that it fits your budget before proceeding with your application. The cost of the marketing degree may influence your choice of institutions. However, if the degree cost is above your budget, you can apply for financial aid and scholarships to help cover your expenses.

Curriculum Content

The curriculum content is a vital factor to consider. You must be sure that the school offers the major, minor, and elective courses relevant to your specific career path. For example, if you are aiming for a role in digital marketing or social media marketing, you must confirm that the school offers classes in media communications.

Accreditation

The benefits of acquiring a degree from an accredited institution cannot be overstated. Employers value these degrees and regard them to be more prestigious. Accreditation is evidence of authenticity and recognition from the relevant accreditation bodies.

Employment Outcomes

Getting information about the employment outcomes of students who graduated from your prospective school with an advertising degree gives you an idea of what you can expect as you enter the job market. If a school has good employment outcomes for graduates, this may indicate that they offer career support services to help their students land jobs after graduation.

Graduation Rate

The graduation rate is the overall percentage of students that completed their degrees and graduated within the required timeframe. Research the graduation rate for insight into the school’s academic and non-academic services.

What Is the Most Affordable Advertising Bachelor’s Degree?

The most affordable advertising bachelor’s degree is the one from the University of Florida. With a tuition of $6,381 per year, the Bachelor of Science in Advertising from the University of Florida is considerably lower than most other four-year degrees in advertising.

Salary and Job Outlook for Advertising Bachelor’s Degree Graduates

A man designing an advertisement board Best Advertising Bachelor's Degrees
An advertising degree gives students a unique range of opportunities that will guarantee experiential learning and career development prospects in both traditional and online advertising.

According to the US Bureau of Labor Statistics (BLS), there are about 31,000 job openings for advertising, promotions, and marketing managers alone annually. Obtaining a Bachelor’s Degree in Advertising is the first step to securing one of these employment positions. Below is an overview of the salary and job outlook for advertising graduates.

How Hard Is It to Get a Job With an Advertising Bachelor’s Degree?

It is not very hard to get a job with an advertising bachelor’s degree. Marketers will continually be in demand due to the need for organizations to promote their goods and services. Consequently, there will always be career options for anyone with an advertising degree to help these organizations convert their prospects into loyal customers.

Advertising bachelor’s degrees prepare students for these careers in advertising by equipping them with knowledge of marketing campaigns and effective marketing strategies. Some schools also partner with advertising industries to provide internship opportunities and other career services for their students.

What’s the Average Advertising Bachelor’s Degree Salary?

According to PayScale, the average annual salary for someone with a Bachelor’s Degree in Advertising is about $60,000. This figure can vary depending on the specific role, employer, and geographical location of the organization or employee. For example, according to PayScale, a marketing director can expect to earn a salary of about $82,085, while a marketing manager/coordinator makes an average of $44,691.

What Types of Jobs Can You Get With an Advertising Bachelor’s Degree?

The types of jobs you can get with an advertising bachelor’s degree range from advertising manager to graphic designer roles. You can become a digital marketer with this degree. Since the degrees are interdisciplinary, advertising degree graduates can work outside the field of marketing and secure employment in the design and media industry as well.

Advertising Degree Jobs

  • Advertising manager
  • Copywriter
  • Digital marketer
  • Graphic designer
  • Sales manager

Potential Careers With an Advertising Degree

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How Much Money Can You Make With a Bachelor’s Degree in Advertising?

A person with a Bachelor’s Degree in Advertising can earn a salary as high as $200,000, according to the US Bureau of Labor Statistics. This salary could be more or less depending on the particular role or level that the graduate occupies. Advertisers and sales personnel who demonstrate a high level of skill and experience can also earn more than their counterparts.

Employees enjoy lucrative pay alongside numerous benefits due to their important role in helping companies and organizations attract clients and increase sales. Below is a detailed outlook on some of the highest-paying advertising degree jobs.

Highest-Paying Advertising Bachelor’s Degree Jobs and Salaries: Overview

Advertising Bachelor’s Degree Jobs Average Salary
Advertising Manager $133,380
Sales Manager $127,490
Copywriter $69,510
Market Analyst $63,920
Graphic Designer $50,710

Best Jobs for Advertising Bachelor’s Degree Grads

The best jobs for advertising bachelor’s degree grads include diverse, well-paying digital marketing and traditional advertising roles. Aside from professional experience, employers will generally require you to obtain a four-year degree to secure these positions.

1

Advertising Manager

Average Salary: $133,380

Advertising managers stir the interest of potential buyers of goods or users of services. They liaise with sales staff to generate campaign and advertising ideas. They can also serve as intermediaries between clients and the advertising agency to place or promote an ad for the client while ensuring that the clients are credit-worthy.

2

Sales Manager

Average Salary: $127,490

Sales managers lead teams of sales personnel execute marketing campaigns and reach sales goals. An advertising degree helps these professionals combine effective marketing strategies with their knowledge of customer psychology to excel in sales manager roles.

3

Copywriter

Average Salary: $69,510

Copywriters are tasked with writing compelling pieces that convert prospective clients into regular patrons. Advertising copywriters are the brains behind famous creative slogans such as “It’s in you” and “Just do it”. To increase sales, they write persuasive texts for advertisements, websites, videos, and jingles.

4

Market Analyst

Average Salary: $63,920

A market analyst identifies the potential market for a product or service and estimates the demand for such a product in contrast to what the competitors offer. Digital market analysts focus on search engine optimization while creating social media content to improve digital advertising.

5

Graphic Designer

Average Salary: $50,710

An advertising major can become a graphic designer to create visual concepts manually or with computer software. They employ these visual communication skills with business knowledge to design websites, advertisements, newsletters, and other graphic content. The job might require extra training and professional experience alongside a Bachelor’s Degree in Advertising.

Best Jobs According to Your Major

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Is a Bachelor’s Degree in Advertising Worth It?

A Bachelor’s Degree in Advertising is worth it if a marketing career interests you. Marketing professionals use the knowledge they acquire from their program to employ modern sales strategies. They also enjoy career advancement into senior roles in marketing due to the career opportunities that a Bachelor’s Degree in Advertising provides.

The US Bureau of Labor Statistics projects that the overall employment of advertising, promotions, and marketing managers is to grow 10 percent from 2020 to 2030, about as fast as the average for all occupations. This projection fuses the wide range of benefits to make a Bachelor’s Degree in Advertising worthwhile.

Additional Reading About Advertising

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Advertising Bachelor’s Degree FAQ

What skills are useful for pursuing an advertising career?

While acquiring a Bachelor’s Degree in Advertising is paramount, excellent interpersonal, creative, and analytical skills are also crucial for a successful career in advertising. Since a career in marketing involves interactions with customers, these skills will be advantageous in persuading them to make a decision that is beneficial to the company.

Can you major in advertising?

Yes, you can major in either advertising or marketing. This decision will require you to study design, communications, social media, consumer culture, ethics, and anthropology. With these studies, you’ll understand how the media influences consumers and how to use marketing to promote products and services.

What is advertising?

Advertising is a method of communicating with consumers about a product, service, or brand. Advertisements can take the form of visual, audio, text, or audio-visual messages to inform and ultimately influence the decisions of people who receive them. Companies use traditional and digital advertising methods to promote their goods and services.

Are advertising degrees in demand?

Yes, advertising degrees are in demand. Marketers with professional experience dominate the advertising sector. There is intense competition for senior-level roles, causing marketers with an undergraduate degree to enjoy the employer’s preference. You can also use your degree to advance into careers such as product development, consultancy, business management, and more.

About us: Career Karma is a platform designed to help job seekers find, research, and connect with job training programs to advance their careers. Learn about the CK publication.

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Oluwaniyi Raji

About the author: Raji is an expert content writer who specializes in B2B business sales writing and blog writing. Outside of his writing career, he is interested in learning how to code and develop websites. Raji holds a Bachelor of Science in Economics from the University of Lagos.

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