Getting a Bachelor’s Degree in Marketing Analytics can open many doors in the highly lucrative but competitive marketing field. The best marketing analytics bachelor’s degrees prepare students to be leaders in the industry and tap into market research and analysis benefits.
This article looks at some of the best Bachelor’s Degrees in Marketing Analytics to start your career, and the tuition costs and steps to apply for each program. We’ll also explore the types of marketing analytic bachelor’s degree jobs and careers available for graduates.
Where Can I Get a Bachelor’s Degree in Marketing Analytics?
Some of the best schools to get a Bachelor’s Degree in Marketing Analytics include Liberty University and New York University. Other schools offering marketing analytics-related programs include Arizona State University, Drexel University, Regent University, Southern New Hampshire University, and the University of Texas at San Antonio.
What Schools Offer the Best Marketing Analytics Bachelor’s Degrees?
- Arizona State University
- Drexel University
- Liberty University
- New York University
- Syracuse University
What Are the Admission Requirements for a Bachelor’s Degree in Marketing Analytics?
The primary admission requirement for a Bachelor’s Degree in Marketing Analytics is a high school diploma or GED. Many universities may also require SAT or ACT scores, an application essay or personal statement, letters of recommendation, and official high school transcripts.
Most institutions require international students with English as a second language (ESL) to submit proof of English proficiency documents such as the Test of English as a Foreign Language exam (TOEFL), Cambridge English Test, iTEP Academic, Cambridge C1 Advanced, or PTE Academic test results.
Marketing Analytics Bachelor’s Degree Admission Requirements
- Official high school transcripts
- Official ACT or SAT scores (optional dependent on school)
- Letters of recommendation
- An application essay or personal statement
- Proof of English (ESL and international students)
How to Get a Bachelor’s Degree in Marketing Analytics
You can get a marketing analytics bachelor’s degree by fulfilling all of the graduation requirements. Most programs require students to complete at least 120 credit hours and maintain a minimum GPA of 2.0 throughout their studies. Some programs may also require a senior capstone project.
How Many Credits Do You Need for a Bachelor’s Degree in Marketing Analytics?
You’ll need 120 credits on average for a Bachelor’s Degree in Marketing Analytics. Some universities may require you to satisfy up to 225 credit hours to graduate with a marketing analytics-related degree. The credits are broken down into core courses, general education courses, electives, and capstone projects.
Marketing Analytics Degree Requirements
- Core courses (30 – 50 credits)
- Upper-level courses (30 credits)
- General education courses (33 credits)
- Elective courses (30 credits)
- Capstone project (4 credits)
Best Marketing Analytics Bachelor’s Degree Programs and Schools: Overview
| School | Program | Accreditation |
|---|---|---|
| Arizona State University | Bachelor of Science in Marketing | Higher Learning Commission |
| Drexel University | BSBA in Marketing / MS in Strategic and Digital Communication | Middle States Commission on Higher Education |
| Liberty University | Bachelor of Science in Business Administration: Marketing Analytics | Southern Association of Colleges and Schools, Commission on Colleges |
| Maryville University | Bachelor’s in Marketing | Higher Learning Commission |
| New York University | Bachelor of Science in Marketing Analytics | Middle States Commission on Higher Education |
| Regent University | Bachelor of Science in Marketing | Southern Association of Colleges and Schools, Commission on Colleges |
| Southern New Hampshire University | Bachelor of Science in Marketing | New England Commission of Higher Education |
| Syracuse University | Bachelor of Science in Marketing Management | Middle States Commission on Higher Education |
| University of Florida | The Bachelor of Science in Business Administration-Marketing | Southern Association of Colleges and Schools, Commission on Colleges |
| University of Texas at San Antonio | Bachelor of Business Administration in Marketing | Southern Association of Colleges and Schools, Commission on Colleges |
Best Schools for Marketing Analytics: Top Marketing Analytics Bachelor’s Degree Programs
The following list comprises the best marketing analytics bachelor’s degree programs. These undergraduate degrees are designed to equip students with the analytical tools, technical skills, and critical thinking skills necessary for a career in marketing analytics. Most of the best schools for marketing analytics on our list are ranked among the top institutions for innovation by the U.S. News & World Report.
What Is a Marketing Analytics Bachelor’s Degree?
A marketing analytics bachelor’s degree is a four-year undergraduate program that equips students with solid foundational knowledge for tracking and analyzing marketing efforts. This degree program prepares students for entry-level jobs or more advanced roles in marketing.
How Important Is a Bachelor’s Degree in Marketing Analytics?
A Bachelor’s Degree in Marketing Analytics is very important if you are considering pursuing a career in marketing analytics or a marketing-related career. A degree increases your credibility and enhances your career options.
A Bachelor’s Degree in Marketing Analytics will help you become a more analytical marketer by determining which efforts have the best return on investment and using this analysis to develop better marketing strategies in the future.
What Types of Bachelor’s Degree Can You Get in Marketing Analytics?
The most common types of bachelor’s degrees you can get in marketing analytics include a Bachelor of Science, Bachelor of Science in Business Administration, and Bachelor of Business Administration.
Is It Better to Get a Bachelor of Science or Bachelor of Science in Business Administration in Marketing Analytics?
It is better to get a Bachelor of Science than a Bachelor of Science in Business Administration in marketing. Bachelor of Science degree holders are generally more employable and have higher salaries than their counterparts. According to ZipRecruiter, the average annual salary for a Bachelor of Science holder is $67,256, while that of a Bachelor of Science in Business Administration holder is $51,826.
However, both of these degree paths have their own benefits. It is best to research the core curricula of both to see which degree path fits your interests and goals.
What Is the Difference Between a Marketing Analytics Bachelor’s Degree and a Marketing Analytics Certificate?
The difference between a marketing analytics bachelor’s degree and a certificate in marketing analytics involves the graduation requirements and topics covered. A marketing analytics bachelor’s degree usually requires 120 credits throughout four academic years. The program covers core courses, general education courses, electives, and a capstone project.
A marketing analytics certificate can take as little as two weeks to complete and is not as comprehensive as a bachelor’s degree. A certificate is meant for professionals that wish to expand on or upskill in a certain area, and they are typically more affordable than a degree.
How Much Does It Cost to Get a Bachelor’s Degree in Marketing Analytics?
A marketing analytics bachelor’s degree costs between $14,920 and $53,217 on average to get a Bachelor’s Degree in Marketing Analytics. The total cost depends on a wide range of factors, such as living arrangements and the type of institution. It is generally cheaper to live with family and attend a public institution.
Getting a Bachelor’s Degree in Marketing Analytics from a public institution costs between $14,920 to $25,487 while attending a private institution costs between $42,163 to $53,217, according to the National Center for Education Statistics (NCES).
How Long Does It Take to Get a Marketing Analytics Bachelor’s Degree?
It typically takes four years to get a Bachelor’s Degree in Marketing Anayltics. Some schools, such as Arizona State University, offer an accelerated program, allowing you to complete the degree in three years. Other schools, such as Drexel University, offer students the chance to complete their marketing analytics bachelor’s degree with a dual master’s degree in five years.
The credits required to graduate may vary depending on the school and type of program. Students need to complete at least 120 credit hours to get this degree. To graduate in four academic years, students will have to take at least 15 credits per semester and attend school full-time.
How Hard Is It to Get a Bachelor’s Degree in Marketing Analytics?
It is not very hard to get a Bachelor’s Degree in Marketing Analytics. Most of the programs on our list of the best marketing analytics bachelor’s degrees are relatively easy to join, as they do not have strict entry requirements. The high graduation rates of most of these programs suggest that prospective students are very likely to graduate and earn a Bachelor’s Degree in Marketing Analytics.
Why Should You Get a Marketing Analytics Bachelor’s Degree?
You should get a marketing analytics bachelor’s degree because it will prepare you for a lucrative career in marketing analytics and marketing research. Some of the skills you’ll acquire during this course include an excellent grasp of statistical analysis, predictive modeling, customer and business analysis, and advanced marketing analysis.
Having these skills will prepare you for a wide range of marketing analytics jobs, such as marketing manager, business analyst, and marketing analytics manager. They also benefit you by providing a gateway to succeed in other professional roles in marketing, including digital marketing, marketing management, international marketing, and marketing communications.
What Courses Do You Need to Take in a Bachelor’s Degree Program in Marketing Analytics?
Some of the courses in a bachelor’s degree program in marketing analytics you will study include Consumer Behavior, Marketing Analysis, Marketing Communication, Market Research, and Product/Brand Management.
Consumer Behavior
This course will help you better understand how and why consumers purchase products and services for personal consumption. It covers topics such as consumer types, models and roles of consumer behavior, steps of the decision-making process, and the factors influencing consumer behavior.
Marketing Analysis
Heavy on qualitative and quantitative data, this data-driven course helps you better understand the variables at play in any given industry. You’ll learn how to conduct an industry SWOT analysis and become more adept at formulating strategies to make businesses more successful.
Marketing Communication
Taking a course in marketing communication will help you learn the important techniques businesses and individuals use to convey promotional messages about their products and services. You’ll become skilled at communicating messages by creating a preference in the minds of the target consumers, thereby shortening the sales cycle.
Market Research
This course teaches you how to collect, analyze, and interpret data. As a result, you’ll be able to determine the feasibility of new businesses and spot new markets and trends early to optimize product placement and promotional campaigns.
Product/Brand Management
A course in product/brand management teaches you how to maintain and improve a company’s goods, services, and brand perception. You’ll learn how to increase customer loyalty, establish brand awareness, and cost leverage to make a brand thrive.
Continuing Education Paths for Marketing Analytics Bachelor’s Degree Graduates
Two of the most common continuing education paths to take after earning a marketing analytics bachelor’s degree include studying for a master’s degree or a professional certificate. A professional marketing analytics certificate or master’s degree in a field such as marketing analytics, statistics and marketing, marketing research, or an MBA in a related field can increase your skills and prepare you for leadership positions.
Related Marketing Analytics Degrees
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What to Look For in the Best Marketing Analytics Bachelor’s Degree Programs
The key things to look for in the best marketing analytics bachelor’s degree programs include accelerated degree options, continuing education/dual degree options, cost, and graduation rate. These options will help you narrow your school search for the program that works best for you.
Accelerated Degree Options
An accelerated degree option allows you to complete your degree in less time than normal. For example, Arizona State University’s accelerated degree option allows students to complete their Bachelor of Science in three years instead of four. If you would like to have a more immersive experience and complete your degree in a shorter period, you should look for a school that offers accelerated degree options.
Accreditation
Accreditation offers a quality guarantee and ensures that the program you wish to attend meets acceptable standards of quality. Attending an accredited institution qualifies you to apply for and receive federal student aid, as well as boosting your resume and academic certifications.
Continuing Education/Dual Degree Options
Dual degree options such as Drexel University’s BSBA in Marketing and MS in Strategic and Digital Communication are excellent paths that allow students to get more education and certifications in less time. They allow you to pursue two degrees simultaneously and are a great option for students looking to complete an intensive academic journey and save time.
Cost
The best marketing analytics bachelor’s degree programs have different costs, and some are more affordable than others. However, a lower cost doesn’t necessarily equate to lower quality. It’s important to factor in the cost to select an option that best suits your budget. Many universities also offer forms of financial aid, such as grants, scholarships, or federal or state aid.
Graduation Rate
An institution’s graduation rate estimates how likely students are to graduate based on data from previous students. As a rule, you should always give preference to schools with a higher graduation rate.
What Is the Most Affordable Marketing Analytics Bachelor’s Degree?
The most affordable marketing analytics bachelor’s degree program is the University of Florida’s Bachelor of Science in Business Administration-Marketing. The total tuition cost for this program is $25,520 for Florida residents.
Salary and Job Outlook for Marketing Analytics Bachelor’s Degree Graduates
The job outlook for marketing analytics bachelor’s degree holders is promising. Some of the jobs you can apply for with this degree include market research analyst, marketing analyst, and digital strategist. Continue reading for an overview of some of the highest-paying career opportunities in the field of marketing.
How Hard Is It to Get a Job With a Marketing Analytics Bachelor’s Degree?
It is not very hard to get a job with a marketing analytics bachelor’s degree. According to the Bureau of Labor and Statistics, roles such as market research analyst and marketing specialist are projected to create the most new jobs in the market, signifying that there are plenty of job opportunities for someone with a marketing analytics bachelor’s degree.
What’s the Average Marketing Analytics Bachelor’s Degree Salary?
The average salary for someone with a marketing analytics Bachelor of Science degree is $66,000 per year, according to PayScale. The average salary of someone with a Bachelor of Business Administration degree in marketing is $65,000 per year.
What Types of Jobs Can You Get With a Marketing Analytics Bachelor’s Degree?
The jobs you can do with a marketing analytics degree include marketing research analyst, market analyst, brand manager, digital marketer, and marketing consultant. The field of marketing is very broad, and a Bachelor’s Degree in Marketing can open doors to many different career opportunities.
Marketing Analytics Degree Jobs
- Marketing research analyst
- Market analyst
- Brand manager
- Digital strategist
- Marketing consultant
Potential Careers With a Marketing Analytics Degree
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How Much Money Can You Make With a Bachelor’s Degree in Marketing Analytics?
You can make between $65,810 and $142,170 with a marketing analytics bachelor’s degree. Some entry-level jobs in marketing analytics pay less than $60,000, but you can earn over $100,000 once you gain experience for leadership positions.
Some of the highest paying marketing analytics bachelor’s degree jobs include Market Research Analyst, Operations Research Analyst, Sales Manager, Advertising and Promotions Manager, and Marketing Manager.
Highest-Paying Marketing Analytics Bachelor’s Degree Jobs and Salaries: Overview
| Marketing Analytics Bachelor’s Degree Jobs | Average Salary |
|---|---|
| Marketing Manager | $135,030 |
| Advertising and Promotions Manager | $133,380 |
| Sales Manager | $127,490 |
| Operations Research Analyst | $82,360 |
| Market Research Analyst | $63,920 |
Best Jobs for Marketing Analytics Bachelor’s Degree Grads
The best marketing analytics bachelor’s degree jobs with the highest salaries pay more than $60,000 on average. Below you’ll find an overview of some of the top-paying roles available.
Best Jobs According to Your Major
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Is a Bachelor’s Degree in Marketing Analytics Worth It?
Yes, a Bachelor’s Degree in Marketing Analytics is worth it if you’re considering a career in marketing analytics or marketing-related roles. With a cost of $14,920 to $53,908 and average annual salaries of $65,810 to $142,170, marketing analytics graduates can expect a high return on their investment.
Additional Reading About Marketing Analytics
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Marketing Analytics Bachelor’s Degree FAQ
No, you don’t need a master’s degree for a career in marketing analytics. A bachelor’s degree is sufficient for most marketing analytics roles. However, getting a master’s degree can make you stand out when applying to high-paying roles such as management positions.
Yes, you can take a marketing analytics bachelor’s degree online. Some of the schools with the best online marketing analytics bachelor’s degree programs include the University of Maryland Global Campus and PennState World Campus.
No, online and in-person marketing analytics bachelor’s degrees are not the same. The model of learning and cost of tuition for these programs are different. However, the programs have similar courses and requirements for graduation, and both are valuable and respected forms of education.
Yes, you can switch careers with a Bachelor’s Degree in Marketing Analytics due to its flexibility. The analytical skills acquired through these programs are easily transferable to other careers, such as statistician and data analyst roles.
About us: Career Karma is a platform designed to help job seekers find, research, and connect with job training programs to advance their careers. Learn about the CK publication.
