Skip to main content
X

Explore your training options in 10 minutes

Best Online Digital Marketing Bachelor’s Degree Programs, Jobs, and Salaries

Joshua Adegoke - May 27, 2022


The digital marketing field is growing exponentially, which has significantly increased the demand for digital marketers. One way to take advantage of this opportunity is by acquiring an online bachelor’s degree in digital marketing. The best online digital marketing bachelor’s degree programs are of high quality and provide flexibility for students who wish to attend to other obligations simultaneously.

In this guide, we will reveal educational institutions that offer the best online bachelor’s degrees in digital marketing programs, along with information on how to get into each of them. Additionally, we’ve included a list of the best digital marketing bachelor’s degree jobs.

Where Can I Get a Digital Marketing Bachelor’s Degree Online?

You can get a digital marketing bachelor’s degree online in any reputable school, such as Southern New Hampshire University (SNHU), Arizona State University (ASU), Arkansas State University, or Oregon State University. Liberty University, Penn State World Campus, Colorado Technical University, and the University of Maryland Global Campus (UMGC) are also top schools for getting an online bachelor’s degree in digital marketing.

Get offers and scholarships from top coding schools illustration

Find Your Bootcamp Match

  • Career Karma matches you with top tech bootcamps
  • Access exclusive scholarships and prep courses










By continuing you agree to our Terms of Service and Privacy Policy , and you consent to receive offers and opportunities from Career Karma by telephone, text message, and email.

What Schools Offer the Best Digital Marketing Bachelor’s Degrees?

  • Arizona State University
  • Southern New Hampshire University
  • Penn State World Campus
  • Oregon State University
  • Colorado Technical University

What Are the Admission Requirements for an Online Digital Marketing Bachelor’s Degree?

The admission requirements for an online digital marketing bachelor’s degree are tech-savviness, English language proficiency, a minimum GPA of 2.5 in any previous degree, a high-school diploma or GED, 1230 SAT score or 25 ACT score, and an online application with verifiable information and supporting documents.

Nevertheless, admission requirements vary based on school structure, program description and duration, acceptance rate, and whether you’re a new, continuing, or transfer student. Because of these variables, it’d be best to thoroughly check the online bachelor’s degree in digital marketing program requirements for your desired school and assess your chances before applying.

Online Digital Marketing Bachelor’s Degree Admission Requirements

  • English language proficiency
  • Minimum GPA of 2.5 in a previous degree (if applicable)
  • Tech-savviness
  • High school diploma or GED
  • 1230 SAT score or 25 ACT score

How to Get a Digital Marketing Bachelor’s Degree Online

You get an online bachelor’s degree in digital marketing when you fulfill all the school’s graduation requirements. Such conditions include completing 120 credit hours of coursework, having an overall grade point average of 2.5 or above, and finishing your program within the stipulated duration. However, it’s worth noting that how you get a bachelor’s degree in digital marketing online will ultimately depend on the school you’re studying at.

Digital Marketing Degree Requirements

  • Have an overall grade point average (GPA) of at least 2.5 in the course of study
  • Complete the program within the specified duration
  • Have no outstanding school debts or sign an agreement to pay in installments
  • Complete 120 college credits
  • Have a pass mark in all required courses outlined by the school

Best Online {Subject} {xxx} Degree Programs and Schools: Overview

School Program Accreditation
Arizona State University Online Bachelor of Science in Marketing Higher Learning Commission
Arkansas State University Bachelor of Science in Business Administration – Online Marketing Concentration Higher Learning Commission
Colorado Technical University Bachelor of Science in Business Administration – Digital Marketing Concentration Higher Learning Commission
Columbia Southern University Online Bachelor of Science in Business Administration – Marketing Concentration Distance Education Accrediting Commission (DEAC)
Drexel University Bachelor of Science in Business Administration – Marketing Middle States Commission on Higher Education
Liberty University Bachelor of Science in Business Administration – Digital Marketing and Advertising Southern Association of Colleges and Schools, Commission on Colleges (SACSCOC)
Oregon State University Bachelor of Science or Arts in Marketing Northwest Commission on Colleges and Universities (NWCCU)
Penn State World Campus Bachelor of Science in Marketing Middle States Commission on Higher Education
Southern New Hampshire University (SNHU) Bachelor of Science in Marketing New England Commission of Higher Education (NECHE)
University of Maryland Global Campus (UMGC) Bachelor of Science in Marketing Middle States Commission on Higher Education

Best Schools for Digital Marketing: Top Online Digital Marketing Bachelor’s Degree Programs

The number of top schools for online bachelor’s degree in digital marketing programs can make it challenging to make an informed choice. Hence, we have compiled the best online schools for a bachelor’s degree in digital marketing to help you narrow down your options.

1

Arizona State University

Scottsdale, Arizona

Arizona State University is an online bachelor's degree provider on a mission to make quality education accessible to all. Founded in March 1885, the school has over 40,000 undergraduate students and 10,000 graduate students enrolled in up-to-date courses, inclusive online classes, and different degrees across various programs.

Online Bachelor of Science in Marketing

The Online Bachelor of Science in Marketing degree program helps students develop the primary competencies that are needed to navigate the marketing industry, such as critical thinking, effective communication, and sales management and analysis. Some fundamental classes are Marketing Research, Consumer Behavior, Applied Marketing Management, and Digital Strategies.

This undergraduate degree program has 120 credit hours with a concentration in online marketing. At the end of the program, graduated marketing students can work as marketing managers, public relations specialists, sales associates, or sales managers.

Online Bachelor of Science in Marketing Overview

  • Accreditation : Higher Learning Commission.
  • Tuition : $561/credit (in state); $661/credit (out of state)
  • Required Credits : 120 credits
  • Program Length : 8 semesters of 15 credits
  • Learning Format : Online
  • NCES School Graduation Rate: 24%

Online Bachelor of Science in Marketing Admission Requirements

  • GPA : 3.0
  • Standardized Tests : ACT/SAT
  • Application Fee: $70
  • Minimum Education : High school diploma or equivalent
  • Other Requirements : Official school transcripts

Applying to Arizona State University

  • Go to the school's website and complete the online application steps
  • Submit school transcripts from high school, college, or both
  • Pay a $70 non-refundable application fee
  • Submit ACT/SAT scores
  • Fill out a FAFSA form

2

Arkansas State University

Jonesboro, Arkansas

Arkansas State University is a four-year public educational institution founded in 1909 and known for its contribution to Arkansas's cultural and academic advancements. It also has over 10,000 students pursuing online and in-person bachelor's degrees, associate degrees, master's degrees, and doctorate degrees.

Bachelor of Science in Business Administration – Online Marketing Concentration

In this program, students learn about the fundamental concepts of advertising, its applications, and how to initiate, plan, and promote marketing campaigns from start to finish by integrating industry-related ideas. Some of the core classes in this program include Foundation of Business Analytics , Communication, and Business Finance.

Furthermore, the program has a concentration option for online marketing, and students must complete 120 credit hours, with a minimum of 90 transfer credit hours, to graduate. At the end of the program, successful students can become digital marketing specialists, marketing managers, or any other professional in the marketing field.

Bachelor of Science in Business Administration – Online Marketing Concentration Overview

  • Accreditation : Higher Learning Commission
  • Tuition : $258/credit
  • Required Credits : 120 credits
  • Program Length : 8 semesters at 15 credits
  • Learning Format : Online
  • NCES School Graduation Rate: 53%

Bachelor of Science in Business Administration – Online Marketing Concentration Admission Requirements

  • GPA : 2.0
  • Standardized Tests : ACT/SAT scores
  • Application Fee : $30
  • Minimum Education : High school diploma or equivalent
  • Other Requirements : Official school transcripts

Applying to Arkansas State University

  • Go to the school's website, select "100% Online Student", and complete the application steps
  • Submit all necessary school transcripts from high school, college, or both.
  • Pay the $30.00 non-refundable application fee
  • Submit ACT/SAT scores
  • Submit the online application before the deadline and wait for further information from the school

3

Colorado Technical University

Colorado Springs, Colorado

Colorado Technical University is a four-year, private, for-profit institution, founded in 1965. The school offers more than 80 undergraduate and graduate in-person and online degree programs and concentrations. In addition, it is a strong contender in various school rankings, both locally and internationally. It currently has over 20,000 students pursuing different career options.

Bachelor of Science in Business Administration – Digital Marketing Concentration

In this program, students learn how to balance traditional marketing strategies with the latest practices in a digital world. Students also learn about search engine optimization (SEO), branding, digital strategy, customer relationships, visual marketing, email, and social media marketing, among other topics that will prepare them for a digital marketing career.

Furthermore, the program has a concentration option for digital marketing with 180 credit hours. The academic calendar allows students to build their schedules without limitations. At the end of the program, successful students can work as digital marketing specialists, marketing managers, or any other professional in the marketing field.

Bachelor of Science in Business Administration – Digital Marketing Concentration Overview

  • Accreditation : Higher Learning Commission
  • Tuition : $340/credit
  • Required Credits : 180 credit hours
  • Program Length : 12 semesters of 15 credits
  • Learning Format : Online
  • NCES School Graduation Rate: 23%

Bachelor of Science in Business Administration – Digital Marketing Concentration Admission Requirements

  • GPA : No minimum requirement
  • Standardized Tests : Not required
  • Application Fee : None
  • Minimum Education : High school diploma or equivalent
  • Other Requirements : Official school transcripts and a possible interview

Applying to Colorado Technical University

  • Go to the school’s website and select the digital marketing bachelor’s program
  • Schedule a virtual meeting with an admission officer
  • Complete an online application
  • Submit all necessary school transcripts from high school, college, or both
  • Wait for further instructions from the school

4

Columbia Southern University

Orange Beach, Alabama

Columbia Southern University is a private, for-profit, four-year institution that was founded in 1993. The school offers affordable full-time and part-time distance undergraduate and graduate programs and has over 15,000 students. In addition to that, it has weekly, biweekly, monthly, and upfront payment plan options to make sure education is accessible to all prospective students.

Online Bachelor of Science in Business Administration – Marketing Concentration

The Bachelor of Science in Business Administration with a Concentration in Marketing degree program is strictly an online program that provides students with in-depth knowledge about developing marketing campaigns and fulfilling them. Students also have access to quality resource guides and practical sessions to boost their professional experience in marketing.

In addition to that, the degree program covers relevant marketing courses, such as content marketing, consumer behavior, Internet and mobile marketing, and human resource management. At the end of the program, students can confidently take on any career path in marketing, such as public relations specialist, social media manager, and digital marketer.

Online Bachelor of Science in Business Administration – Marketing Concentration Overview

  • Accreditation : Distance Education Accrediting Commission (DEAC).
  • Tuition : $235/credit
  • Required Credits : 120 credits
  • Program Length : 8 semesters at 15 credits
  • Learning Format : Online
  • NCES School Graduation Rate: 30%

Bachelor of Science in Business Administration – Marketing Concentration Admission Requirements

  • GPA: No minimum requirement
  • Standardized Tests: Not required
  • Application Fee: None
  • Minimum Education: High school diploma or equivalent
  • Other Requirements: Official school transcripts and a color image of a valid government-issued photo ID, such as a state driver’s license, state identification card, or US passport

Applying to Columbia Southern University

  • Complete an online application and meet all admission documentation requirements
  • Upload your transcripts alongside verifiable details
  • Receive your academic evaluation report
  • Enroll in your desired program with the help of the admissions staff

5

Drexel University

Philadelphia, Pennsylvania

Founded in 1891, Drexel University is a four-year, private, non-profit institution. The school is known for its resolve to redefine the online learning system, providing nothing short of quality. With over 20,000 students, Drexel University covers programs for officially recognized degrees, such as associate, bachelor's, master's, and doctorate degrees.

Bachelor of Science in Business Administration – Marketing

Drexel University's Bachelor of Science in Business Administration with a Marketing Major program helps students build a strong marketing background through its robust curriculum. It provides coursework in different areas, such as business communication, marketing strategy, consumer behavior, and professional personal selling.

Moreover, industry experts and academic professors curate these courses and provide library resources to maintain a high standard of education. Besides earning a bachelor's degree in marketing, you will also be proficient in industry best practices and skills, such as operations management, sales strategy, and branding, thanks to your academic experience.

Bachelor of Science in Business Administration – Marketing Overview

  • Accreditation : Middle States Commission on Higher Education.
  • Tuition : $452/credit
  • Required Credits : 180 credits
  • Program Length : 12 semesters of 15 credits
  • Learning Format : Online
  • NCES School Graduation Rate: 71%

Bachelor of Science in Business Administration – Marketing Admission Requirements

  • GPA : 2.5 or above
  • Standardized Tests : Not required
  • Application Fee : None
  • Minimum Education : High school diploma or equivalent
  • Other Requirements : Official school transcripts and a personal essay

Applying to Drexel University

  • Select a program and submit an online application
  • Upload your transcripts alongside verifiable details
  • Wait for a message from the admissions team
  • Accept admission, if granted, by confirming enrollment and paying your deposit
  • Begin online classes

6

Liberty University

Lynchburg, Virginia

Liberty University is a Christian, four-year, private, non-profit institution, founded in 1971. With over 15,000 students, the school offers several online and traditional bachelor's, master's, and doctorate degree programs using the semester-based system. The most popular majors are Business Management, Marketing, Journalism, and Visual and Performing Arts.

Bachelor of Science in Business Administration – Digital Marketing and Advertising

This online marketing degree program nurtures students to become valuable members of any organization by teaching them the industry's best practices to drive sales and increase customer retention. Students also learn fundamental marketing principles, conversion strategies, and sales techniques that are paramount to today's digital economy.

Some courses for students pursuing the BSBA program include Marketing Research, Conversion and Optimization, and Consumer Behavior and Retention. Besides earning a bachelor's degree in marketing, you will also be proficient in other soft skills after attending digital marketing classes, such as negotiation, critical thinking, and human relations.

Bachelor of Science in Business Administration – Digital Marketing and Advertising Overview

  • Accreditation : Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) and Accreditation Council for Business Schools and Programs (ACBSP)
  • Tuition : $815/credit
  • Required Credits : 120 credits
  • Program Length : 8 semesters of 15 credits
  • Learning Format : Online
  • NCES School Graduation Rate: 54%

Bachelor of Science in Business Administration – Digital Marketing and Advertising Admission Requirements

  • GPA : 3.15 to 3.83 is standard, but applications outside of this score range are considered
  • Standardized Tests : SAT, ACT, or CLT scores
  • Application Fee : $50
  • Minimum Education : High school diploma or equivalent
  • Other Requirements : Official school transcripts and essay submission

Applying to Liberty University

  • Select a program and submit an online application
  • Submit admission documents, such as transcripts, a personal essay, enrollment deposit, and SAT, ACT, or CLT scores
  • Apply for financial aid
  • Accept admission and begin online classes

7

Oregon State University

Corvallis, Oregon

Oregon State University (OSU) is a highly-rated public institution, founded in 1868. It offers more than 20 online programs for different degrees and has about 25,000 active students. The school is versatile, offering career development courses in technology, forestry, business, and marine sciences. Some majors offered are Computer Science, Business Administration, Marketing, Finance, and Kinesiology.

Bachelor of Science or Arts in Marketing

OSU’s Bachelor of Science or Arts in Marketing is an immersive program that equips students with the skill-set to thrive in the marketing industry. US News and World Report also names this program as the fourth Best Online Bachelor’s Degree in Business. This further validates its relevance in the job market.

You can customize your bachelor’s degree at OSU by selecting any of the school’s major marketing specializations, such as marketing and digital communications, consumer insights, professional sales and personal selling, and marketing management. Before graduating, you must complete 180 credit hours, including electives and significant subjects.

Bachelor of Science or Arts in Marketing Overview

  • Accreditation : Northwest Commission on Colleges and Universities (NWCCU)
  • Tuition : $354/credit
  • Required Credits : 180 credits
  • Program Length : 12 semesters of 15 credits
  • Learning Format : Online
  • NCES School Graduation Rate: 69%

Bachelor of Science or Arts in Marketing Admission Requirements

  • GPA : 3.0 is preferred
  • Standardized Tests : SAT/ACT scores
  • Application Fee : $30
  • Minimum Education : High school diploma or equivalent
  • Other Requirements : Official school transcripts

Applying to Oregon State University

  • Select a program and submit an online application
  • Submit admission documents, such as transcripts, SAT or ACT scores, and other legit details
  • Apply for financial aid (if applicable)
  • Check admission status, accept admission, and begin online classes

8

Penn State World Campus

University Park, Pennsylvania

Penn State World Campus is a public institution founded in 1998 and is one of the top performers in online bachelor’s degrees, according to US News & World Report. The school has over 10,000 students and offers innovative learning experiences in various programs. Penn State World Campus is also known for its indelible research practices locally and internationally.

Bachelor of Science in Marketing

The Bachelor of Science in Marketing program prepares students for the complex business world by integrating traditional advertising with digital marketing strategies. It also provides students with the technical know-how for developing Internet and physical marketing campaigns.

The program contains preliminary courses in general business studies and other major and elective courses. This coursework includes consumer behavior, international marketing, sales promotions, and business-to-business (B2B) marketing. The final capstone project allows students to practice learned skills and gain hands-on experience.

Bachelor of Science in Marketing

  • Accreditation : Middle States Commission on Higher Education (MSCHE) and Association to Advance Collegiate Schools of Business (AACSB)
  • Tuition : $590/credit (in state); $632/credit (out of state)
  • Required Credits : 120 credits
  • Program Length : Eight semesters of 15 credits
  • Learning Format : Online
  • NCES School Graduation Rate: N/A

Bachelor of Science in Marketing Admission Requirements

  • GPA : 2.0 or above
  • Standardized Tests : SAT/ACT (if still in high school)
  • Application Fee : $65
  • Minimum Education : High school diploma or equivalent
  • Other Requirements : Official school transcripts and self-reported academic records

Applying to Penn State World Campus

  • Select a program and review the application instructions
  • Complete the online application, ensuring you select “WORLD CAMPUS” as your campus location, and submit all official documents
  • Pay the application fee before submitting the online application
  • Check admission status periodically through the MyPennState portal
  • Accept admission and begin online classes

9

Southern New Hampshire University

Manchester, New Hampshire

Southern New Hampshire University is a private institution that dates back to 1932, with over 50,000 online students. The school is known for promoting remote learning via its numerous online degree programs in business, STEM, and finance. The Online Learning Consortium also recognizes SNHU as a digital learning provider.

Bachelor of Science in Marketing

The online marketing program arms students with the necessary skills for various careers in the ever-evolving digital marketing industry. Students learn the dynamics of marketing, consumer behavior, international marketing ethics, brand communications, and sales management.

You can also leverage any available concentration options, such as the social media and digital marketing concentrations. In either specialty, you’ll gain experience in mobile marketing, digital analytics, customer relations, and digital advertising. Within the digital marketing concentration, you’ll also learn about search engine marketing (SEM) and search engine optimization (SEO).

Bachelor of Science in Marketing

  • Accreditation : New England Commission of Higher Education (NECHE)
  • Tuition : $320/credit
  • Required Credits : 120 credits
  • Program Length : 8 semesters of 15 credits
  • Learning Format : Online
  • NCES School Graduation Rate: 37%

Bachelor of Science in Marketing Admission Requirements

  • GPA : 2.0 or above
  • Standardized Tests : Not required
  • Application Fee : None
  • Minimum Education : High school diploma or equivalent
  • Other Requirements : Official school transcripts and electronic attestation form

Applying to Southern New Hampshire University

  • Select a program and complete the free online application
  • Speak with an SNHU admissions officer
  • Check admission status periodically
  • Accept admission and begin online classes

10

University of Maryland Global Campus

Adelphi, Maryland

The last item on our list of schools providing the best online digital marketing bachelor’s degrees is the University of Maryland Global Campus (UMGC), which was founded in 1947 as a public institution. It offers worldwide distance learning programs for students, such as Bachelor’s in Business Administration, Marketing, and Data Science. UMGC caters to over 10,000 students and is among the most comprehensive online institutions in the US.

Bachelor of Science in Marketing

The Bachelor of Science in Marketing program prepares students for in-demand careers in the business world. Students learn to integrate traditional advertising with digital marketing strategies to reach a broader audience. It also provides students with the technical know-how for running a private marketing agency.

The program contains major and supporting courses in general business studies and marketing. Some of the coursework includes Introduction to Business Management, Business Ethics, Digital Marketing, and Consumer Behavior. To qualify for the degree, you must complete 120 credit units before the end of your program.

Bachelor of Science in Marketing

  • Accreditation : Middle States Commission on Higher Education
  • Tuition : $312/credit (in-state); $499/credit (out-of-state)
  • Required Credits : 120 credits
  • Program Length : 8 semesters of 15 credits
  • Learning Format : Online
  • NCES School Graduation Rate: 18%

Bachelor of Science in Marketing Admission Requirements

  • GPA : 2.0 or above
  • Standardized Tests : Not required
  • Application Fee : $50
  • Minimum Education : High school diploma or equivalent
  • Other Requirements : Official school transcripts

Applying to the University of Maryland Global Campus

  • Select a program and review application instructions
  • Complete the online application, pay the $50 application fee, and explore financial options
  • Check admission status periodically
  • Accept admission and register for your online classes

What Is an Online Digital Marketing Bachelor’s Degree?

An online digital marketing bachelor’s degree is a bachelor’s degree earned via electronic learning or distance education. It signifies preliminary knowledge about social media marketing, consumer behavior, digital marketing, sales promotion, and customer engagement. Fortunately, it is acceptable in various types of organizations.

Moreover, earning your digital marketing bachelor’s degree online typically takes four to five years to earn. During the study duration, you’ll gain the necessary expertise for your career path. Plus, the learning format is also via the Internet, making it easy to implement digital marketing strategies as you learn.

Online vs. In-person Digital Marketing Degrees

An online vs in-person digital marketing degree holder possesses the same knowledge and insights about the digital marketing field. However, the difference lies in the structure of the school, tuition, academic calendar, learning platforms, and courses offered.

While they have distinguishing features and benefits, one isn’t superior to the other, as they are seen as equivalent learning paths to most employers. Therefore, selecting an option will depend mainly on your preference, financial capacity, proximity, and other factors peculiar to you.

Top 5 Benefits of an Online Bachelor’s Degree in Digital Marketing

  • Cost : One of the many reasons people opt for digital marketing online degrees is because they are more affordable to acquire than traditional in-person degrees. Studying online removes transport costs and usually requires a lower tuition fee than in-person courses.
  • Range of options : Numerous universities and accredited online education providers offer an online bachelor’s degree in digital marketing. This means you have a range of options to choose from, without being limited to your location alone.
  • Proficiency in other skills : By acquiring an online bachelor’s degree, you’ll likely gain experience in digital literacy, identifying market trends, and other skills applicable in today’s digital marketing field.
  • Freelancing opportunities : As the world goes digital, remote jobs are increasing. With your online bachelor’s degree in digital marketing, you can land different freelancing gigs from the comfort of your home. This, in turn, equates to more money.
  • Flexibility and convenience : Studying to earn an online bachelor’s degree in digital marketing is flexible and convenient, irrespective of your location. However, you’ll need an Internet-enabled smartphone or PC to have better learning outcomes.

Top 5 Benefits of an In-person Bachelor’s Degree in Digital Marketing

  • Hands-on experience : An in-person bachelor’s degree in digital marketing gives you hands-on experience navigating the industry and may provide you with in-person work experience.
  • Career-related connections : By earning your in-person bachelor’s degree, you can build solid relationships with like-minded people to facilitate career growth and form a professional network to increase your career opportunities.
  • Diverse job opportunities : With an in-person digital marketing bachelor’s degree, you can work in other fields beyond traditional marketing and business shores. For example, you can handle product management and data analytics, amongst others.
  • Highly recognized : An in-person bachelor’s degree in digital marketing is of great value in different parts of the world. It also gives you an edge in the industry, especially when faced with a job that requires a physical degree.
  • Job market training : An in-person bachelor’s degree in digital marketing proves that you are knowledgeable in labor market practices and can navigate your way in the industry.

What Types of Online Bachelor’s Degree Can You Get In Digital Marketing

You can get different types of online bachelor’s degrees in digital marketing, but the degree you’ll earn depends explicitly on the award your school of choice offers. The most common online bachelor’s degrees in digital marketing are Bachelor of Science and Bachelor of Arts.

Is It Better to Get a Bachelor of Science or a Bachelor of Arts in Digital Marketing?

Whether a bachelor of science is better than a bachelor of arts in marketing depends on your interests. The Bachelor of Science and Bachelor of Arts degrees in digital marketing have similar recognition and value after graduation and can also usher you into a master’s degree . However, there are some key differences to note while making a choice.

A bachelor of arts degree in digital marketing focuses on developing communication, analytical, writing, and other theoretical skills. On the other hand, a BS degree in digital marketing helps you learn research skills and see things from a practical and analytical perspective. So, before you choose, evaluate your preferences and ensure they align with what your school has to offer.

How Much Does a Digital Marketing Bachelor’s Degree Cost?

According to the National Center of Education Statistics (NCES), the current total cost for tuition, fees, board, and room for a four-year bachelor’s degree program in all institutions is $28,775, using the current dollar value. However, the cost of a digital marketing bachelor’s degree may vary depending on your school of choice and learning format. We have listed private, public, and non-profit academic institutions within this guide.

Additionally, choosing an online degree program will remove the boarding cost and likely involve cheaper tuition fees. Therefore, it’s best to determine your study mode and the total tuition for a four-year bachelor’s program before sending your application. Luckily, you can apply for Federal Student Aid (FSA) or any other scholarship program before or during your study.

How Long Does It Take to Get a Digital Marketing Bachelor’s Degree Online?

It takes approximately four years to get a digital marketing bachelor’s degree online for full-time programs. However, it may differ according to schools for part-time, accelerated learning, or self-paced learning programs. This applies to both the different types of bachelor’s degrees and private, public, and non-profit online institutions.

Furthermore, students need to complete 120 credit hours with 15 credit hours per semester to graduate in four years. You’ll be obliged to take on both primary and elective online courses during these semesters, according to your school’s academic requirements. Ultimately, the time it takes to earn your online bachelor’s degree in digital marketing depends on the pace you choose to pursue your degree.

Are Online Digital Marketing Degrees Respected?

Yes, online digital marketing degrees are respected. Thankfully, this respect is not limited to the business world alone. Both profit and non-profit organizations need digital marketers to build or rebuild their online presence. Recent data from NCES also shows the prevalence of distance learning in 2019 and 2020.

According to NCES, in the fall of 2019, over seven million students enrolled in various distance education courses for their undergraduate degrees. This shows that online degrees, such as digital marketing, are in high demand and are highly respected in today’s job market and valued by both in-person, full-time employers, and remote employers. As long as you have an accredited online bachelor’s degree, most employers don’t care about the learning format you chose.

Is Digital Marketing Hard to Learn Online?

No, digital marketing is not hard to learn online, since digital marketing is an online-oriented career. The flexibility and specificity of online courses make it easy to navigate distance learning. However, you’ll also need a stable Internet connection, a functional learning device, and the necessary learning materials. To further simplify studying this program online, you can practice as you progress.

Digital Marketing Bootcamp vs. Online Digital Marketing Bachelor’s Degree: Which is Better?

A digital marketing bootcamp will work better for you if you’re looking to earn your certificate quickly, whereas an online digital marketing bachelor’s degree is better if you want to advance further in digital marketing. Each of these programs has different teaching methods and a wide variety of tools. Below, we’ve listed the benefits of coding bootcamps vs online digital marketing bachelor’s degrees.

Top 5 Benefits of an Online Digital Marketing Bachelor’s Degree

  • More career options : With this study program, you can become an expert in advertising, SEO positioning, sales management, and data analytics. Plus, you’ll gain a network of digital marketing professionals through your university’s career services.
  • High salaries : As a digital marketing professional with a bachelor’s degree, you can earn between $70,000 and $140,000 annually, according to the US Bureau of Labor Statistics (BLS).
  • Good resume outlook : Distance learning degrees fit into the modern-day job market. So, an online bachelor’s degree will boost your resume.
  • Leading roles : Bachelor’s degrees are ideal for taking on important challenges and positions within a company.
  • Better creativity : Online degrees give you the Internet experience you’ll need to create competitive marketing campaigns to boost a company’s online presence on different online platforms.

Top 5 Benefits of a Digital Marketing Bootcamp

  • Online strategies : At a digital marketing bootcamp, you have the advantage of learning about technologies applied to digital marketing. You’ll graduate knowing how to market effectively and use technology better.
  • Quality education delivery : Bootcamps have special programs and experienced industry professionals to help students gain mastery in the field.
  • Labor market training : Bootcamps provide hands-on projects and portfolio-building strategies that students can demonstrate to employers or recruiters after completion.
  • Less expensive : The tuition cost of bootcamps for digital marketing is much more affordable than traditional education or online bachelor’s degrees.
  • Shorter duration : Digital marketing bootcamps are online education providers with more specific academic calendars to enable students to finish quickly and start earning almost immediately.

Why You Should Get a Digital Marketing Bachelor’s Degree Online

You should get a digital marketing bachelor’s degree online because it equips you with the necessary skills and tools for a lucrative career if you want to enter the digital marketing field. Additionally, you should get your bachelor’s degree online if you prefer a flexible, remote learning schedule.

There are many benefits of digital marketing bachelor’s degree online programs. Primarily, they allow students to pursue higher education without having to sacrifice their current obligations. Furthermore, you’ll be eligible for a wide range of digital marketing bachelor’s degree jobs, both in-person and virtually.

What Courses Do You Take in an Online Bachelor’s Degree Program in Digital Marketing?

The courses you take in an online bachelor’s degree program in digital marketing vary based on the school you’re studying at. However, we have listed the primary online digital marketing courses you’ll likely encounter during your study. These include social media marketing, search engine optimization, marketing research, consumer behavior, and a digital marketing capstone project.

Social Media Marketing

Social media marketing courses teach students about marketing fundamentals for different online platforms and how to identify and apply relevant social media trends, build a brand’s online presence, and perform analytics. Students will also learn how to outline and utilize marketing strategies to enhance brand experience and sustain customer-product relationships.

Marketing Research

This is one of the core bachelor’s of digital marketing online courses that you’ll likely encounter in digital marketing programs. The course teaches students to employ qualitative and quantitative research methods to ensure fact-based decision-making. It also focuses on helping students learn how to conduct market research for products and consumers across different geographic settings.

Consumer Behavior

This course teaches students how to investigate consumer behavior towards products and services and the main determinants of their choices. Students learn to analyze consumption activities from a multicultural, personal, and professional standpoint without prejudice. They also learn about the relevance of a product or service to their target market.

Search Engine Optimization

Students typically focus on content optimization and search engine marketing in the best online bachelor’s of digital marketing classes. They also learn to use data to determine a brand’s online strength, make marketing decisions, and, ultimately understand how to drive organic and paid traffic.

Strategic Marketing Planning

The marketing capstone course allows students to apply the knowledge gained from previous classes in real-time. In other words, this course helps learners gain a strong understanding and hands-on experience with marketing principles, sales campaigns, and implementations. Students may also prepare term papers, individually or collectively, at the end of the course.

Continuing Education Paths for Online Digital Marketing Bachelor’s Degree Graduates

After acquiring your online digital marketing bachelor’s degree, there are online continuing professional education in digital marketing paths you should consider. You can decide to get a master’s degree in digital marketing or a Master of Business Administration (MBA). If you want to run a marketing agency, you may also need to pursue a licensing route for government approval.

Additionally, the Sales and Marketing Professional Association and American Marketing Association offer professional certifications. Although it is not compulsory to get a license, it helps to have a certificate from one of these reputable marketing organizations to validate your knowledge and experience in the field.

Related Online Digital Marketing Degrees

Game design is an exciting career field for individuals interested in arts and technology. The best game design bachelor's degrees provide graduates with the required ...

Read more

A Bachelor’s Degree in English will allow you to expand your world through literature and improve your communication skills on paper and interpersonally. In this ...

Read more

If you love finance, business, statistics, and data, then a Bachelor’s Degree in Economics might be a great educational option for you. Read our article ...

Read more

What to Look For in the Best Digital Marketing Bachelor’s Degree Programs

What to look for in the best digital marketing bachelor’s degree programs includes accreditation, career goals, learning format, real-time reviews, and certifications. Below, we examine these aspects in detail.

Alignment with Career Goals

Before choosing any of the best digital marketing bachelor’s degree programs, ensure that the program aligns with your career goals. The degree program you pursue should align with your personal and professional interests. Taking a step back will help you reassess your career goals and the best available options for your career development before committing to a degree program.

Certifications

Professional certification is essential for your career. So, look out for available certifications in the best digital marketing bachelor’s degree programs. Determine how reputable the program certificate is in the industry, which body offers the credentials, and how much value it adds to your resume.

Learning Format

While checking out the best digital marketing bachelor’s degree programs, examine their learning formats and decide which is best for you. Digital marketing bachelor’s degree programs can be delivered through online, in-person, and hybrid learning modes. Furthermore, assess the structure of courses and how easy they are to assimilate for both beginners and veterans of the subject.

Accreditation Status

This is one of the most important factors to consider when assessing the best digital marketing bachelor’s degree programs. The accreditation status tells you if the school is registered and approved by the appropriate agencies. In other words, ensure the program you’re vying for meets the standards of operation according to set rules by the government and other agencies.

School Reputation

Some of the best digital marketing bachelor’s degree programs have invested in quality branding to have a good standing in the industry. That’s why it is necessary to look out for real-time testimonials before signing up. This will help you assess the school’s reputation and know how to deal with challenges.

What Is the Most Affordable Online Digital Marketing Bachelor’s Degree?

The most affordable online digital marketing bachelor’s degree is Columbia Southern University’s Bachelor’s Degree in Business Administration with a Major in Marketing. This institution charges $5,775 for undergraduate programs.

Can I Get a Digital Marketing Bachelor’s Degree Online for Free?

No, you cannot get a digital marketing bachelor’s degree online for free. However, other free options are available for students who want to study digital marketing. You can consider free standalone massive open online courses (MOOCs) like those offered on Coursera or Udemy, but you may have to pay for the certificate or forfeit having one.

Furthermore, you can apply for scholarships or grants from government or non-profit organizations. If successful, you’ll most likely get a digital marketing bachelor’s degree online without paying a dime for tuition. You can enquire at your school’s financial aid office or research scholarship opportunities.

Salary and Job Outlook for Online Digital Marketing Bachelor’s Degree Graduates

A man standing in front of a white board that says “Start Up” with sticky notes and charts.
Digital Marketing Bachelor’s Degree graduates enjoy job security and a high median salary.

Online digital marketing bachelor’s degree graduates’ salaries and job growth projections are better than those within many other professions. Apart from earning high salaries, online digital marketing bachelor’s degree graduates are among the most versatile, mobile professionals, transferable among industries and locations.

Many employers are also discarding their biases against online degrees and simplifying the employment steps. All you need to begin your career in marketing is a well-tailored resume, the necessary soft and hard skills, and previous experience or education in the field.

How Hard Is It to Get a Job With a Digital Marketing Bachelor’s Degree?

It is not very hard to get a job with a digital marketing bachelor’s degree. Online degree programs prepare graduates for the job market after graduation by offering career services, such as networking and counseling, to increase their chances of employment. Moreover, an online digital marketing bachelor’s degree is no less valuable than an in-person bachelor’s degree.

The US Bureau of Labor Statistics (BLS) also projects a 10 percent increase in job demand from 2020 to 2030 in the broad field of marketing. Consequently, many graduates with a digital marketing bachelor’s degree will occupy job positions relevant to their careers in the coming years.

What’s the Average Online Digital Marketing Bachelor’s Degree Salary?

According to PayScale, the average online bachelor’s degree in digital marketing salary is $71,000. However, this figure may vary depending on your job position, level of experience, location, the company you’re working for, and several other factors. The endpoint is that you’ll earn well with an online digital marketing bachelor’s degree.

What Jobs Can You Get With an Online Digital Marketing Bachelor’s Degree?

The jobs you can get with an online Digital Marketing Bachelor’s Degree are marketing manager, sales manager, marketing coordinator, email marketing specialist, and market research analyst. You can also become a social media manager and expand your expertise.

Digital Marketing Degree Jobs

  • Sales Manager
  • Marketing Manager
  • Email Marketing Specialist
  • Market Research Analyst
  • Marketing Coordinator

Potential Careers With an Online Digital Marketing Degree

Data architects work with database systems, management systems, SQL, machine learning, and data visualization. If you want to become a data architect, you're in the ...

Read more

The product design industry is growing, and so is the UX researcher profession. If you have an analytical mind and an interest in design, then ...

Read more

The rise of information technology in the modern workplace makes learning how to become a solutions architect worth it in 2021. There are various ways ...

Read more

How Much Money Can You Make With an Online Digital Marketing Bachelor’s Degree?

You can make between $45,000 and $80,000 per year with an online digital marketing bachelor’s degree, either by working as a freelancer or doing a traditional nine-to-five job. As mentioned earlier, making money with an online digital marketing degree mainly depends on your level of experience, location, and other factors. Nonetheless, in the table below, we have listed the highest-paying online digital marketing bachelor’s degree jobs and their salaries to simplify your job selection process.

Highest-Paying Online Digital Marketing Bachelor’s Degree Jobs and Salaries: Overview

Digital Marketing Bachelor’s Degree Jobs Average Salary
Marketing Manager $67,696
Sales Manager $62,900
Market Research Analyst $55,742
Email Marketing Specialist $55,134
Marketing Coordinator $46,021

Best Jobs for Online Digital Marketing Degree Grads

The best jobs for online bachelor’s degree holders in digital marketing include marketing management, market research analysis, and sales management, and they are fit for people with the core skills needed to thrive in the industry. These jobs are some of the most in-demand digital marketing jobs and are suitable for entry-level, mid-level, or senior-level bachelor’s degree graduates.

1

Marketing Manager

Average Salary: $133,380

Marketing managers oversee the execution of marketing strategies, policies, and programs. They work hand-in-hand with the production team to ensure products and services reach the final consumers. A marketing manager can work in the technology, finance, education, or healthcare sectors.

2

Sales Manager

Average Salary: $127,490

A sales manager analyzes sales statistics to determine the focus of marketing strategies. In other words, sales managers work closely with marketing managers to prepare budgets, set prices, monitor marketing campaigns, and resolve customer complaints. They also evaluate sales and estimate the profitability of products and services.

3

Market Research Analyst

Average Salary: $63,920

As the name implies, market research analysts employ different research techniques to compile information about products and services and their market conditions locally, internationally, and online. They do the paperwork and fieldwork to facilitate informed marketing decisions and identify potential needs.

4

Email Marketing Specialist

Average Salary: $133,380

Email marketing specialists develop effective communication channels and email marketing campaigns to reach the company's target market. Aside from curating engaging, SEO-friendly email copies, they also generate marketing strategies applicable to other social media platforms.

5

Marketing Coordinator

Average Salary: $133,380

A marketing coordinator plans digital marketing campaigns, leads the marketing team, and monitors marketing activities in an organization. Additionally, marketing coordinators conduct market research on products, services, and end-users, then relay their findings to the marketing manager and team members.

Best Jobs According to Your Major

English graduates often wonder what they can do with their degree. Are there other options besides careers in writing or editing? We’ve listed some of ...

Read more

A degree in physics can open up many career paths in science and technology. While some go on to pursue academic careers, as a physics ...

Read more

Sociology is a social science that looks at the way humans behave in their everyday life and how it transcends to society at large. As ...

Read more

Is an Online Digital Marketing Bachelor’s Degree Worth It?

Yes, an online digital marketing bachelor’s degree is worth it if you’re looking to diversify or launch into online marketing, advertising, and promotions. Acquiring an online digital marketing bachelor’s degree could be your first step to stardom in your digital marketing career. There is also a growing demand for digital marketing professionals in different spheres of life.

Furthermore, you’ll have a wide range of career options. You can choose to work from the comfort of your home as a freelancer, do a nine-to-five job in a physical organization, or even build your own digital marketing agency and employ others.

Additional Reading About Digital Marketing

[query_class_embed] https://careerkarma.com/blog/digital-marketing-best-practices/ https://careerkarma.com/blog/online-digital-marketing-courses/ https://careerkarma.com/blog/how-to-get-a-job-in-digital-marketing/

Online Digital Marketing Bachelor’s Degree FAQ

What age is appropriate to acquire a bachelor’s degree in digital marketing?

There is no appropriate age to acquire a bachelor’s degree in digital marketing since there is no age limit for learning. Once you have acquired a high school diploma, you can enroll to get your bachelor’s degree in digital marketing. In addition, many institutions allow students in middle and high school to enroll concurrently with the dean’s permission.

Do you need a bachelor’s degree to be a digital marketer?

No, you do not need a bachelor’s degree to be a digital marketer. You can get profound knowledge about digital marketing from a digital marketing bootcamp. However, most job postings require a bachelor’s degree to be eligible for employment. So, to increase your career options, it’s advisable to get a bachelor’s degree.

What skills are required to land a digital marketing job?

The skills required to land a digital marketing job usually include effective communication, teamwork, Microsoft Office proficiency, sales management, digital literacy, search engine marketing, and search engine optimization.

What are the online digital marketing tools?

The most common online digital marketing tools are Google Analytics, MailChimp, Trello, Semrush, Asana, Canva, and Slack. These tools increase your productivity and promote teamwork in business environments.

About us: Career Karma is a platform designed to help job seekers find, research, and connect with job training programs to advance their careers. Learn about the CK publication.

What's Next?

Joshua Adegoke

About the author: Joshua is an expert in project management, copywriting, and ArchiCAD. His experience includes leadership roles and writing technical reports, and he is interested in pursuing UI design. Joshua is working on his Bachelor of Science in Metallurgical and Materials Engineering.

Skip to main content