Best Online Digital Marketing Bachelor’s Degree Programs, Jobs, and Salaries

Arizona State University is an online bachelor's degree provider on a mission to make quality education accessible to all. Founded in March 1885, the school has over 40,000 undergraduate students and 10,000 graduate students enrolled in up-to-date courses, inclusive online classes, and different degrees across various programs.

Online Bachelor of Science in Marketing

The Online Bachelor of Science in Marketing degree program helps students develop the primary competencies that are needed to navigate the marketing industry, such as critical thinking, effective communication, and sales management and analysis. Some fundamental classes are Marketing Research, Consumer Behavior, Applied Marketing Management, and Digital Strategies.

This undergraduate degree program has 120 credit hours with a concentration in online marketing. At the end of the program, graduated marketing students can work as marketing managers, public relations specialists, sales associates, or sales managers.

Online Bachelor of Science in Marketing Overview

• Accreditation : Higher Learning Commission.
• Tuition : $561/credit (in state); $661/credit (out of state)
• Required Credits : 120 credits
• Program Length : 8 semesters of 15 credits
• Learning Format : Online
  
• NCES School Graduation Rate: 24%

Online Bachelor of Science in Marketing Admission Requirements

• GPA : 3.0
• Standardized Tests : ACT/SAT
• Application Fee: $70
• Minimum Education : High school diploma or equivalent
• Other Requirements : Official school transcripts

Applying to Arizona State University

• Go to the school's website and complete the online application steps
• Submit school transcripts from high school, college, or both
• Pay a $70 non-refundable application fee
• Submit ACT/SAT scores
• Fill out a FAFSA form

Arkansas State University is a four-year public educational institution founded in 1909 and known for its contribution to Arkansas's cultural and academic advancements. It also has over 10,000 students pursuing online and in-person bachelor's degrees, associate degrees, master's degrees, and doctorate degrees.

Bachelor of Science in Business Administration – Online Marketing Concentration

In this program, students learn about the fundamental concepts of advertising, its applications, and how to initiate, plan, and promote marketing campaigns from start to finish by integrating industry-related ideas. Some of the core classes in this program include Foundation of Business Analytics , Communication, and Business Finance.

Furthermore, the program has a concentration option for online marketing, and students must complete 120 credit hours, with a minimum of 90 transfer credit hours, to graduate. At the end of the program, successful students can become digital marketing specialists, marketing managers, or any other professional in the marketing field.

Bachelor of Science in Business Administration – Online Marketing Concentration Overview

• Accreditation : Higher Learning Commission
• Tuition : $258/credit
• Required Credits : 120 credits
• Program Length : 8 semesters at 15 credits
• Learning Format : Online
• NCES School Graduation Rate: 53%

Bachelor of Science in Business Administration – Online Marketing Concentration Admission Requirements

• GPA : 2.0
• Standardized Tests : ACT/SAT scores
• Application Fee : $30
• Minimum Education : High school diploma or equivalent
• Other Requirements : Official school transcripts

Applying to Arkansas State University

• Go to the school's website, select "100% Online Student", and complete the application steps
• Submit all necessary school transcripts from high school, college, or both.
• Pay the $30.00 non-refundable application fee
• Submit ACT/SAT scores
• Submit the online application before the deadline and wait for further information from the school

Colorado Technical University is a four-year, private, for-profit institution, founded in 1965. The school offers more than 80 undergraduate and graduate in-person and online degree programs and concentrations. In addition, it is a strong contender in various school rankings, both locally and internationally. It currently has over 20,000 students pursuing different career options.

Bachelor of Science in Business Administration – Digital Marketing Concentration

In this program, students learn how to balance traditional marketing strategies with the latest practices in a digital world. Students also learn about search engine optimization (SEO), branding, digital strategy, customer relationships, visual marketing, email, and social media marketing, among other topics that will prepare them for a digital marketing career.

Furthermore, the program has a concentration option for digital marketing with 180 credit hours. The academic calendar allows students to build their schedules without limitations. At the end of the program, successful students can work as digital marketing specialists, marketing managers, or any other professional in the marketing field.

Bachelor of Science in Business Administration – Digital Marketing Concentration Overview

• Accreditation : Higher Learning Commission
• Tuition : $340/credit
• Required Credits : 180 credit hours
• Program Length : 12 semesters of 15 credits
• Learning Format : Online
• NCES School Graduation Rate: 23%

Bachelor of Science in Business Administration – Digital Marketing Concentration Admission Requirements

• GPA : No minimum requirement
• Standardized Tests : Not required
• Application Fee : None
• Minimum Education : High school diploma or equivalent
• Other Requirements : Official school transcripts and a possible interview

Applying to Colorado Technical University

• Go to the school’s website and select the digital marketing bachelor’s program
• Schedule a virtual meeting with an admission officer
• Complete an online application
• Submit all necessary school transcripts from high school, college, or both
• Wait for further instructions from the school

Columbia Southern University is a private, for-profit, four-year institution that was founded in 1993. The school offers affordable full-time and part-time distance undergraduate and graduate programs and has over 15,000 students. In addition to that, it has weekly, biweekly, monthly, and upfront payment plan options to make sure education is accessible to all prospective students.

Online Bachelor of Science in Business Administration – Marketing Concentration

The Bachelor of Science in Business Administration with a Concentration in Marketing degree program is strictly an online program that provides students with in-depth knowledge about developing marketing campaigns and fulfilling them. Students also have access to quality resource guides and practical sessions to boost their professional experience in marketing.

In addition to that, the degree program covers relevant marketing courses, such as content marketing, consumer behavior, Internet and mobile marketing, and human resource management. At the end of the program, students can confidently take on any career path in marketing, such as public relations specialist, social media manager, and digital marketer.

Online Bachelor of Science in Business Administration – Marketing Concentration Overview

• Accreditation : Distance Education Accrediting Commission (DEAC).
• Tuition : $235/credit
• Required Credits : 120 credits
• Program Length : 8 semesters at 15 credits
• Learning Format : Online
• NCES School Graduation Rate: 30%

Bachelor of Science in Business Administration – Marketing Concentration Admission Requirements

• GPA: No minimum requirement
• Standardized Tests: Not required
• Application Fee: None
• Minimum Education: High school diploma or equivalent
• Other Requirements: Official school transcripts and a color image of a valid government-issued photo ID, such as a state driver’s license, state identification card, or US passport

Applying to Columbia Southern University

• Complete an online application and meet all admission documentation requirements
• Upload your transcripts alongside verifiable details
• Receive your academic evaluation report
• Enroll in your desired program with the help of the admissions staff

Founded in 1891, Drexel University is a four-year, private, non-profit institution. The school is known for its resolve to redefine the online learning system, providing nothing short of quality. With over 20,000 students, Drexel University covers programs for officially recognized degrees, such as associate, bachelor's, master's, and doctorate degrees.

Bachelor of Science in Business Administration – Marketing

Drexel University's Bachelor of Science in Business Administration with a Marketing Major program helps students build a strong marketing background through its robust curriculum. It provides coursework in different areas, such as business communication, marketing strategy, consumer behavior, and professional personal selling.

Moreover, industry experts and academic professors curate these courses and provide library resources to maintain a high standard of education. Besides earning a bachelor's degree in marketing, you will also be proficient in industry best practices and skills, such as operations management, sales strategy, and branding, thanks to your academic experience.

Bachelor of Science in Business Administration – Marketing Overview

• Accreditation : Middle States Commission on Higher Education.
• Tuition : $452/credit
• Required Credits : 180 credits
• Program Length : 12 semesters of 15 credits
• Learning Format : Online
• NCES School Graduation Rate: 71%

Bachelor of Science in Business Administration – Marketing Admission Requirements

• GPA : 2.5 or above
• Standardized Tests : Not required
• Application Fee : None
• Minimum Education : High school diploma or equivalent
• Other Requirements : Official school transcripts and a personal essay

Applying to Drexel University

• Select a program and submit an online application
• Upload your transcripts alongside verifiable details
• Wait for a message from the admissions team
• Accept admission, if granted, by confirming enrollment and paying your deposit
• Begin online classes

Liberty University is a Christian, four-year, private, non-profit institution, founded in 1971. With over 15,000 students, the school offers several online and traditional bachelor's, master's, and doctorate degree programs using the semester-based system. The most popular majors are Business Management, Marketing, Journalism, and Visual and Performing Arts.

Bachelor of Science in Business Administration – Digital Marketing and Advertising

This online marketing degree program nurtures students to become valuable members of any organization by teaching them the industry's best practices to drive sales and increase customer retention. Students also learn fundamental marketing principles, conversion strategies, and sales techniques that are paramount to today's digital economy.

Some courses for students pursuing the BSBA program include Marketing Research, Conversion and Optimization, and Consumer Behavior and Retention. Besides earning a bachelor's degree in marketing, you will also be proficient in other soft skills after attending digital marketing classes, such as negotiation, critical thinking, and human relations.

Bachelor of Science in Business Administration – Digital Marketing and Advertising Overview

• Accreditation : Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) and Accreditation Council for Business Schools and Programs (ACBSP)
• Tuition : $815/credit
• Required Credits : 120 credits
• Program Length : 8 semesters of 15 credits
• Learning Format : Online
• NCES School Graduation Rate: 54%

Bachelor of Science in Business Administration – Digital Marketing and Advertising Admission Requirements

• GPA : 3.15 to 3.83 is standard, but applications outside of this score range are considered
• Standardized Tests : SAT, ACT, or CLT scores
• Application Fee : $50
• Minimum Education : High school diploma or equivalent
• Other Requirements : Official school transcripts and essay submission

Applying to Liberty University

• Select a program and submit an online application
• Submit admission documents, such as transcripts, a personal essay, enrollment deposit, and SAT, ACT, or CLT scores
• Apply for financial aid
• Accept admission and begin online classes

Oregon State University (OSU) is a highly-rated public institution, founded in 1868. It offers more than 20 online programs for different degrees and has about 25,000 active students. The school is versatile, offering career development courses in technology, forestry, business, and marine sciences. Some majors offered are Computer Science, Business Administration, Marketing, Finance, and Kinesiology.

Bachelor of Science or Arts in Marketing

OSU’s Bachelor of Science or Arts in Marketing is an immersive program that equips students with the skill-set to thrive in the marketing industry. US News and World Report also names this program as the fourth Best Online Bachelor’s Degree in Business. This further validates its relevance in the job market.

You can customize your bachelor’s degree at OSU by selecting any of the school’s major marketing specializations, such as marketing and digital communications, consumer insights, professional sales and personal selling, and marketing management. Before graduating, you must complete 180 credit hours, including electives and significant subjects.

Bachelor of Science or Arts in Marketing Overview

• Accreditation : Northwest Commission on Colleges and Universities (NWCCU)
• Tuition : $354/credit
• Required Credits : 180 credits
• Program Length : 12 semesters of 15 credits
• Learning Format : Online
• NCES School Graduation Rate: 69%

Bachelor of Science or Arts in Marketing Admission Requirements

• GPA : 3.0 is preferred
• Standardized Tests : SAT/ACT scores
• Application Fee : $30
• Minimum Education : High school diploma or equivalent
• Other Requirements : Official school transcripts

Applying to Oregon State University

• Select a program and submit an online application
• Submit admission documents, such as transcripts, SAT or ACT scores, and other legit details
• Apply for financial aid (if applicable)
• Check admission status, accept admission, and begin online classes

Penn State World Campus is a public institution founded in 1998 and is one of the top performers in online bachelor’s degrees, according to US News & World Report. The school has over 10,000 students and offers innovative learning experiences in various programs. Penn State World Campus is also known for its indelible research practices locally and internationally.

Bachelor of Science in Marketing

The Bachelor of Science in Marketing program prepares students for the complex business world by integrating traditional advertising with digital marketing strategies. It also provides students with the technical know-how for developing Internet and physical marketing campaigns.

The program contains preliminary courses in general business studies and other major and elective courses. This coursework includes consumer behavior, international marketing, sales promotions, and business-to-business (B2B) marketing. The final capstone project allows students to practice learned skills and gain hands-on experience.

Bachelor of Science in Marketing

• Accreditation : Middle States Commission on Higher Education (MSCHE) and Association to Advance Collegiate Schools of Business (AACSB)
• Tuition : $590/credit (in state); $632/credit (out of state)
• Required Credits : 120 credits
• Program Length : Eight semesters of 15 credits
• Learning Format : Online
• NCES School Graduation Rate: N/A

Bachelor of Science in Marketing Admission Requirements

• GPA : 2.0 or above
• Standardized Tests : SAT/ACT (if still in high school)
• Application Fee : $65
• Minimum Education : High school diploma or equivalent
• Other Requirements : Official school transcripts and self-reported academic records

Applying to Penn State World Campus

• Select a program and review the application instructions
• Complete the online application, ensuring you select “WORLD CAMPUS” as your campus location, and submit all official documents
• Pay the application fee before submitting the online application
• Check admission status periodically through the MyPennState portal
• Accept admission and begin online classes

Southern New Hampshire University is a private institution that dates back to 1932, with over 50,000 online students. The school is known for promoting remote learning via its numerous online degree programs in business, STEM, and finance. The Online Learning Consortium also recognizes SNHU as a digital learning provider.

Bachelor of Science in Marketing

The online marketing program arms students with the necessary skills for various careers in the ever-evolving digital marketing industry. Students learn the dynamics of marketing, consumer behavior, international marketing ethics, brand communications, and sales management.

You can also leverage any available concentration options, such as the social media and digital marketing concentrations. In either specialty, you’ll gain experience in mobile marketing, digital analytics, customer relations, and digital advertising. Within the digital marketing concentration, you’ll also learn about search engine marketing (SEM) and search engine optimization (SEO).

Bachelor of Science in Marketing

• Accreditation : New England Commission of Higher Education (NECHE)
• Tuition : $320/credit
• Required Credits : 120 credits
• Program Length : 8 semesters of 15 credits
• Learning Format : Online
• NCES School Graduation Rate: 37%

Bachelor of Science in Marketing Admission Requirements

• GPA : 2.0 or above
• Standardized Tests : Not required
• Application Fee : None
• Minimum Education : High school diploma or equivalent
• Other Requirements : Official school transcripts and electronic attestation form

Applying to Southern New Hampshire University

• Select a program and complete the free online application
• Speak with an SNHU admissions officer
• Check admission status periodically
• Accept admission and begin online classes

The last item on our list of schools providing the best online digital marketing bachelor’s degrees is the University of Maryland Global Campus (UMGC), which was founded in 1947 as a public institution. It offers worldwide distance learning programs for students, such as Bachelor’s in Business Administration, Marketing, and Data Science. UMGC caters to over 10,000 students and is among the most comprehensive online institutions in the US.

Bachelor of Science in Marketing

The Bachelor of Science in Marketing program prepares students for in-demand careers in the business world. Students learn to integrate traditional advertising with digital marketing strategies to reach a broader audience. It also provides students with the technical know-how for running a private marketing agency.

The program contains major and supporting courses in general business studies and marketing. Some of the coursework includes Introduction to Business Management, Business Ethics, Digital Marketing, and Consumer Behavior. To qualify for the degree, you must complete 120 credit units before the end of your program.

Bachelor of Science in Marketing

• Accreditation : Middle States Commission on Higher Education
• Tuition : $312/credit (in-state); $499/credit (out-of-state)
• Required Credits : 120 credits
• Program Length : 8 semesters of 15 credits
• Learning Format : Online
• NCES School Graduation Rate: 18%

Bachelor of Science in Marketing Admission Requirements

• GPA : 2.0 or above
• Standardized Tests : Not required
• Application Fee : $50
• Minimum Education : High school diploma or equivalent
• Other Requirements : Official school transcripts

Applying to the University of Maryland Global Campus

• Select a program and review application instructions
• Complete the online application, pay the $50 application fee, and explore financial options
• Check admission status periodically
• Accept admission and register for your online classes

Marketing managers oversee the execution of marketing strategies, policies, and programs. They work hand-in-hand with the production team to ensure products and services reach the final consumers. A marketing manager can work in the technology, finance, education, or healthcare sectors.

• Average Salary: $133,380
• Job Outlook: 10%
• Number of Jobs: 316,800 (2020).
• Highest-Paying States: New York, New Jersey , California, Delaware, Virginia

A sales manager analyzes sales statistics to determine the focus of marketing strategies. In other words, sales managers work closely with marketing managers to prepare budgets, set prices, monitor marketing campaigns, and resolve customer complaints. They also evaluate sales and estimate the profitability of products and services.

• Average Salary: $127,490
• Job Outlook: 7%
• Number of Jobs: 397,900 (2020 )
• Highest-Paying States: New York, Delaware, New Jersey, Colorado, Virginia

As the name implies, market research analysts employ different research techniques to compile information about products and services and their market conditions locally, internationally, and online. They do the paperwork and fieldwork to facilitate informed marketing decisions and identify potential needs.

• Average Salary: $63,920
• Job Outlook: 22%
• Number of Jobs: 740,900 (2020)
• Highest-Paying States: Washington, Delaware , New York, New Jersey, Washington DC

Email marketing specialists develop effective communication channels and email marketing campaigns to reach the company's target market. Aside from curating engaging, SEO-friendly email copies, they also generate marketing strategies applicable to other social media platforms.

• Average Salary: $133,380
• Job Outlook: 10%
• Number of Jobs: 740,900 (2020).
• Highest-Paying States: Washington, Delaware, New York, New Jersey, Washington DC

A marketing coordinator plans digital marketing campaigns, leads the marketing team, and monitors marketing activities in an organization. Additionally, marketing coordinators conduct market research on products, services, and end-users, then relay their findings to the marketing manager and team members.

• Average Salary: $133,380
• Job Outlook: 10%
• Number of Jobs: 316,800 (2020)
• Highest-Paying States: New York, New Jersey, California, Delaware, Virginia