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Best Digital Marketing Master’s Degree Programs, Jobs, and Salaries

Mercy Ugonna Njoku - June 06, 2022


Digital marketing is a growing career field that involves using digital media to create awareness and educate individuals about a product or service. If you’re interested in a career in this field, it’s probably time you started looking into Master’s Degrees in Digital Marketing.

In this guide to the best Master’s Degrees in Digital Marketing, we have found the answers to all of your digital marketing questions. We will go over what digital marketing is, top digital marketing master’s degree programs, and potential careers and salaries. If you want to get one of the best digital marketing master’s degrees, you have come to the right place.

What Is Digital Marketing?

Digital marketing is the process of creating digital awareness about a product or service through online and social platforms. This concentration of marketing promotes products or services to the prospective user through tools and models that facilitate easy contact with the sole purpose of making a sale.

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Social media marketing is also part of digital marketing because most contemporary marketing efforts take place on social media platforms. This result-oriented marketing strategy takes advantage of the interests of its targeted audience. It uses marketing analytics and marketing campaigns to conduct comprehensive research.

This research is used to find information about prospective clients and customers to promote products that suit their interests. Digital marketing is rapidly growing in popularity due to the increase of businesses using social and digital media.

Where Can I Get a Master’s Degree in Digital Marketing?

The best colleges where you can get a Master’s Degree in Digital Marketing are located all over the country, as well as online. When trying to decide where to get a digital marketing master’s degree, take into account your learning style to determine if you are suited best for an in-person or online program. Then, begin considering specific program factors.

What Schools Offer the Best Digital Marketing Master’s Degrees?

  • Bellevue University
  • Full Sail University
  • Michigan State University
  • Rutgers University
  • University of Florida

What Are the Admission Requirements for a Master’s Degree in Digital Marketing?

The admission requirements for a Master’s Degree in Digital Marketing include an undergraduate degree, preferably in business management or marketing. There is typically a minimum cumulative GPA you need to meet, which is usually around a 3.0 or higher.

You need to be willing to think creatively, intuitively, and analytically. Skills in business communication, critical thinking, and market analysis will help you easily articulate consumer behavior and define marketing objectives.

Digital Marketing Master’s Degree Admission Requirements

  • Undergraduate degree in same or similar field of study
  • Cumulative GPA of 3.0+
  • GRE test scores
  • Letters of recommendation
  • Resume

How to Get a Master’s Degree in Digital Marketing

You can get a digital marketing master’s degree by first earning a digital marketing bachelor’s degree. Earning a bachelor’s degree in a similar field such as business, marketing, or even English will work. After earning this degree, you will need to enroll in a master’s program and meet all of the degree requirements.

The best way to get a digital marketing master’s degree is to study hard in both undergraduate and graduate school. This degree does not contain as much complex material as many other degrees, but you will need to study hard and fully apply yourself in all of your courses.

How Many Credits Do You Need for a Master’s Degree in Digital Marketing?

You need 36 to 40 credits for a Master’s in Digital Marketing. Typically, you can earn these credits and complete your degree in just a year or two, as long as you have completed all required prerequisites in your bachelor’s program.

Digital Marketing Degree Requirements

  • 36 to 40 core education credits
  • Lower-level course such as Digital Storytelling and Branding
  • Higher-level courses such as Digital Marketing and the Law
  • Thesis or capstone project
  • 3.0+ GPA

Best Digital Marketing Master’s Degree Programs and Schools: Overview

School Program Accreditation
Bellarmine University Master of Science in Digital Media Southern Association of Colleges and Schools Commission on Colleges
Bellevue University Master of Science in Strategic Marketing Higher Learning Commission
Full Sail University Master of Science in Digital Marketing Accrediting Commission of Career Schools and Colleges
Georgetown University Master of Professional Studies in Integrated Marketing Communications Middle States Commission on Higher Education
Marist College Master of Arts in Integrated Marketing Communications Middle States Commission on Higher Education
New York University at Stern Master of Business Administration: Digital Marketing Specialization Association to Advance Collegiate Schools of Business
University of Connecticut Master of Business Administration: Digital Marketing Strategy Concentration New England Commission on Higher Education
University of Southern California at Annenberg Master of Science in Digital Social Media Western Association of Schools and Colleges
University of South Florida Master of Science in Marketing Southern Association of Colleges and Schools Commission on Colleges
Yeshiva University Master of Sciece in Digital Marketing and Media Association to Advance Collegiate Schools of Business

Best Schools for Digital Marketing: Top Digital Marketing Master’s Degree Programs

The best schools for digital marketing master’s degrees are accredited, have affordable tuition, and provide excellent course curricula. Many schools offer digital marketing programs, but you’ll want to enroll in one of the best digital marketing master’s programs if you want to go far in your career. Below, we dive into the top digital marketing master’s programs.

1

Bellarmine University

Louisville, KY

Bellarmine University is a Catholic university located in Louisville, Kentucky. It was founded in 1950 and offers a wide array of both undergraduate and graduate degrees.

Master of Science in Digital Media

The Master’s Degree in Digital Media offered at Bellarmine University exposes students to the dynamic world of digital communication by teaching them the innovative tools and modern concepts used in business. Students in this program take core courses like media studies and ethical issues in communication.

Master of Science in Digital Media Overview

  • Accreditation: Southern Association of Colleges and Schools Commission on Colleges
  • Tuition: $795/credit
  • Required Credits: 30 credits
  • Program Length: 2 years
  • Learning Format: In person
  • NCES School Graduation Rate: 64%

Master of Science in Digital Media Admission Requirements

  • GPA: No minimum GPA
  • Standardized Tests: No tests required
  • Application Fee: No fee
  • Minimum Education: Bachelor’s degree in same or similar field
  • Other Requirements: Personal statement, two references, resume

Applying to Bellarmine University

  1. Complete the free online application
  2. Submit your personal statement
  3. Submit contact information for two references
  4. Submit official transcripts
  5. Submit your resume
2

Bellevue University

Bellevue, NE

Opened in 1966, Bellevue University became one of the private universities in Nebraska. It is well-known for offering flexible programs, both in-person and online, and currently offers over 80 different degrees.

Master of Science in Strategic Marketing

This program prepares students to face business challenges. They’ll learn to compile and analyze complex market data for business decision-making. This is especially important for determining market demands, market opportunities, and structuring digital marketing and advertising campaigns.

Master of Science in Strategic Marketing Overview

  • Accreditation: Higher Learning Commission
  • Tuition: $630/credit
  • Required Credits: 36 credits
  • Program Length: 1 to 2 years
  • Learning Format: In person, online
  • NCES School Graduation Rate: 23%

Master of Science in Strategic Marketing Admission Requirements

  • GPA: 2.5+
  • Standardized Tests: No tests required
  • Application Fee: $75
  • Minimum Education: Bachelor’s or master’s degree
  • Other Requirements: No other requirements

Applying to Bellevue University

  1. Complete the online application
  2. Pay $75 application fee
  3. Submit official transcripts with 2.5+ GPA
  4. Submit proof of bachelor’s or master’s degree
  5. Submit transfer credits (if applicable)
3

Full Sail University

Winter Park, FL

Located in Winter Park, Florida is Full Sail University , a private, for-profit university founded in Ohio in 1979. Today, the university offers a wide variety of degree programs, both in-person and online.

Master of Science in Digital Marketing

This advanced degree teaches graduate students to capitalize on multi-channel marketing strategies. Students learn about search engine optimization (SEO) and how to use it to achieve marketing goals. They also learn to construct and implement marketing strategies like affiliate marketing and social media marketing.

Master of Science in Digital Marketing Overview

  • Accreditation: Accrediting Commission of Career Schools and Colleges
  • Tuition: $865/credit
  • Required Credits: 37 credits
  • Program Length: 1 year
  • Learning Format: In person, online
  • NCES School Graduation Rate: 44%

Master of Science in Digital Marketing Admission Requirements

  • GPA: 2.0+
  • Standardized Tests: No tests required
  • Application Fee: $75
  • Minimum Education: Bachelor’s degree in same or similar field
  • Other Requirements: Letter of intent, resume (if you do not meet GPA requirement)

Applying to Full Sail University

  1. Complete the online application
  2. Pay $75 application fee
  3. Submit official transcripts with 2.0 or higher GPA
  4. Submit letter of intent and resume (if applicable)
  5. Apply for financial aid (optional)
4

Georgetown University

Washington, DC

Georgetown University is a private, Catholic research institution in Washington, DC. It was founded in 1792, and continues to serve thousands of students each year in its various degree programs.

Master of Professional Studies in Integrated Marketing Communications

This master’s program equips students with skills in strategy and creativity. It ensures they can apply their conceptual knowledge of marketing communication, advertising, personal selling, social media, and word-of-mouth to develop actionable strategies and solve real-world projects.

Master of Professional Studies in Integrated Marketing Communications Overview

  • Accreditation: Middle States Commission on Higher Education
  • Tuition: $1,527/credit hour
  • Required Credits: 33 credits
  • Program Length: 2 to 5 years
  • Learning Format: In person, online
  • NCES School Graduation Rate: 94%

Master of Professional Studies in Integrated Marketing Communications Admission Requirements

  • GPA: No minimum GPA
  • Standardized Tests: No tests required
  • Application Fee: $50
  • Minimum Education: Bachelor’s degree
  • Other Requirements: Statement of purpose, resume, letters of recommendation, portfolio

Applying to Georgetown University

  1. Complete online application
  2. Pay $50 application fee
  3. Submit official transcripts
  4. Submit statement of purpose and two letters of recommendation
  5. Submit resume (no more than two pages) and portfolio
5

Marist College

Poughkeepsie, NY

Marist College was founded in Poughkeepsie, New York in 1905. It has since grown to offer nearly 60 different degree programs to almost 6,000 students each year. Programs are available both online and on campus.

Master of Arts in Integrated Marketing Communications

This advanced degree program enables students to achieve their career aspirations by expanding their horizons in the digital marketing industry. Students learn how to use technological and digital media to design promotional campaigns across digital channels to achieve substantial business outcomes.

Master of Arts in Integrated Marketing Communications Overview

  • Accreditation: Middle States Commission on Higher Education
  • Tuition (and Fees): $890/credit
  • Required Credits: 30 credits
  • Program Length: 1 to 2 years
  • Learning Format: Hybrid, online
  • NCES School Graduation Rate: 85%

Master of Arts in Integrated Marketing Communications Admission Requirements

  • GPA: No minimum GPA
  • Standardized Tests: No tests required
  • Application Fee: $50
  • Minimum Education: Bachelor’s degree
  • Other Requirements: Resume, personal statement, letters of recommendation

Applying to Marist College

  1. Complete the online application
  2. Pay $50 application fee
  3. Submit official transcripts
  4. Submit resume and personal statement
  5. Submit two letters of recommendation
6

New York University Stern

New York, NY

New York University Stern is the business school component of the New York University. It was opened in 1900, making it one of the oldest business schools in the country. It offers a variety of online and on-campus programs.

Master of Business Administration: Digital Marketing Specialization

The master’s program at New York University equips students with the analytical and strategic skills needed to capitalize on advancements in digitization, the internet, and social networking. Graduate students are taught subjects such as advertising management, media marketing, digital marketing, social media for brand management, and web design.

Master of Business Administration: Digital Marketing Specialization Overview

  • Accreditation: Middle States Commission on Higher Education
  • Tuition: $78,700/year
  • Required Credits: 30 credits
  • Program Length: 2 years
  • Learning Format: In person
  • NCES School Graduation Rate: 88%

Master of Business Administration: Digital Marketing Specialization Admission Requirements

  • GPA: No minimum GPA
  • Standardized Tests: GMAT or GRE
  • Application Fee: $250
  • Minimum Education: Four-year undergraduate degree
  • Other Requirements: Academic and professional resume, essay, interview

Applying to New York University at Stern

  1. Complete the online application
  2. Pay $250 application fee
  3. Submit official transcripts
  4. Submit academic resume, professional resume, and entrance essay
  5. Wait to be contacted to schedule interview
7

University of Connecticut

Storrs, CT

The University of Connecticut is a private research institution located in Storrs, Connecticut, about an hour and a half outside of Boston. The university sees nearly 25,000 students each year across its four campuses.

Master of Business Administration: Digital Marketing Strategy Concentration

This advanced degree in digital marketing strategy prepares graduate students for executive careers in the business and technological industries. Students participate in real-life cases, competitions, internships, and projects as part of the academic requirements. They learn to analyze consumer behavior and take advantage of market opportunities.

Master of Business Administration: Digital Marketing Strategy Concentration Overview

  • Accreditation: New England Commission of Higher Education
  • Tuition (and Fees): $15,000/term
  • Required Credits: 48 credits
  • Program Length: 2 years
  • Learning Format: In person, online
  • NCES School Graduation Rate: 83%

Master of Business Administration: Digital Marketing Strategy Concentration Admission Requirements

  • GPA: No minimum GPA
  • Standardized Tests: GMAT (preferred, not required)
  • Application Fee: $75
  • Minimum Education: Bachelor’s degree
  • Other Requirements: Resume, letter of recommendation, essay, interview

Applying to University of Connecticut

  1. Complete the online application
  2. Pay $75 application fee
  3. Submit official transcripts
  4. Submit resume, one letter of recommendation, and personal essay
  5. Complete admission interview
8

University of Southern California at Annenberg

Los Angeles, CA

Founded in 1880, the University of Southern California is the oldest private research institution in California. While thousands of dollars worth of research continues here each year, nearly 50,000 students enroll in various in-person and online degree programs.

Master of Science in Digital Social Media

Through this graduate program, students gain the skills, mindset, and knowledge necessary to identify, analyze, and devise marketing strategies for social media platforms and digital media. This STEM-designated degree program will equip you with the skills to drive positive changes in business and communication.

Master of Science in Digital Social Media Overview

  • Accreditation: WASC Senior College and University Commission
  • Tuition: $2,035/unit
  • Required Credits: 32 credits
  • Program Length: 1.5 to 3 years
  • Learning Format: In person, online
  • NCES School Graduation Rate: 92%

Master of Science in Digital Social Media Admission Requirements

  • GPA: No minimum GPA
  • Standardized Tests: No tests required
  • Application Fee: $90
  • Minimum Education: Bachelor’s degree in same or similar field
  • Other Requirements: Resume or CV, personal statement, 2 letters of recommendation

Applying to University of Southern California at Annenberg

  1. Complete the online application
  2. Pay $90 application fee
  3. Submit all official transcripts
  4. Submit resume or CV
  5. Submit personal statement and one to two letters of recommendation
9

University of South Florida

Tampa, FL

Consistently ranked in the top 50 public universities in the US is the University of South Florida . This university offers a wide variety of programs to nearly 50,000 students from over 100 different countries each year.

Master of Science in Marketing

This industry-focused degree program trains both part-time and full-time students on how to design effective digital marketing plans including social media and SEO strategies and campaigns. Students learn topics in consumer behavior theory, promotional management, and data mining as part of their credit requirements.

Master of Science in Marketing Overview

  • Accreditation: Southern Association of Colleges and Schools Commission on Colleges
  • Tuition: $347.91/credit
  • Required Credits: 30 credits
  • Program Length: 2 years
  • Learning Format: In person
  • NCES School Graduation Rate: 74%

Master of Science in Marketing Admission Requirements

  • GPA: 3.0+
  • Standardized Tests: GMAT (650+) or GRE (231+)
  • Application Fee: $30
  • Minimum Education: Bachelor’s degree
  • Other Requirements: 2 letters of recommendation, statement of purpose, relevant work experience

Applying to University of South Florida

  1. Complete the online application
  2. Pay $30 application fee
  3. Submit official transcripts
  4. Submit two letters of recommendation
  5. Submit a statement of purpose and proof of relevant work experience
10

Yeshiva University

New York, NY

Yeshiva University is a Jewish private research university located in New York, New York. It operates on four campuses, offering a wide variety of undergraduate and graduate degree programs both in-person and online.

Master of Science in Digital Marketing and Media

This is a flexible program that accommodates different classes of students, including international students. The faculty at Yeshiva encourages automatic scholarship applications and focuses on industry-led laboratory projects. Core classes for this program include marketing analytics, digital and social strategies, and creating effective online campaigns.

Master of Science in Digital Marketing and Media Overview

  • Accreditation: Middle States Commission on Higher Education
  • Tuition (and Fees): $25,000/entire degree
  • Required Credits: 30 credits
  • Program Length: 1 to 2 years
  • Learning Format: In person
  • NCES School Graduation Rate: 77%

Master of Science in Digital Marketing and Media Admission Requirements

  • GPA: 3.0+
  • Standardized Tests: No tests required
  • Application Fee: $50
  • Minimum Education: Bachelor’s degree
  • Other Requirements: Resume, personal statement

Applying to Yeshiva University

  1. Complete the online application
  2. Pay $50 application fee
  3. Submit official transcripts
  4. Submit resume
  5. Submit personal statement

Best Online Digital Marketing Master’s Degree Programs and Schools: Overview

School Program Accreditation
Aurora University Master of Science in Digital Marketing and Design Higher Learning Commission
Brandeis University Master of Science in Digital Marketing and Design New England Commission on Higher Education
Concordia University at Chicago Master of Business Administration: Digital Marketing Specialization Higher Learning Commission
Fort Hays State University Master of Business Administration: Digital Marketing Concentration Higher Learning Commission
Michigan State University Master of Science in Marketing Research Higher Learning Commission
Montclair State University Master of Business Administration: Digital Marketing Specialization Middle States Commission on Higher Education
Northern Illinois University Master of Science in Digital Marketing Higher Learning Commission
Rutgers University Master of Science in Digital Marketing Association to Advance Collegiate Schools of Business
University of Florida Master of Mass Communication: Digital Strategy Concentration Southern Association of Colleges and Schools Commission on Colleges
West Virginia University Master of Science in Digital Marketing Communications Higher Learning Commission

Best Colleges for Digital Marketing: Top Online Digital Marketing Master’s Degree Programs

Online programs are a great option if you are looking for a flexible and more self-controlled learning environment. Below is the list of advanced online courses in digital marketing whose concentration courses educate online students on the procedures involved in drafting an actionable digital strategy.

1

Aurora University

Aurora, IL

Aurora University is a private university located in Aurora, Illinois. This university has four locations around Illinois and offers over 50 different undergraduate and graduate degree programs.

Master of Science in Digital Marketing and Design

The online Master’s Degree in Digital Marketing offered by Aurora University combines coursework on digital strategy and graphic design. Graduate students in this program develop an in-depth understanding of brand communication in design and marketing aspects. They learn topics like marketing management and media strategy.

Master of Science in Digital Marketing and Design Overview

  • Accreditation: Higher Learning Commission
  • Tuition: $580/credit
  • Required Credits: 36 credits
  • Program Length: 1 to 2 years
  • Learning Format: Online
  • NCES School Graduation Rate: 58%

Master of Science in Digital Marketing and Design Admission Requirements

  • GPA: 3.0+
  • Standardized Tests: No tests required
  • Application Fee: No fee
  • Minimum Education: Bachelor’s degree
  • Other Requirements: Resume, letters of recommendation, interview

Applying to Aurora University

  1. Complete the free online application
  2. Submit official transcripts with 3.0+ GPA
  3. Submit resume
  4. Send in letters of recommendation
  5. Complete entrance interview
2

Brandeis University

Waltham, MA

Brandeis University is a privately-owned research university founded in Waltham, Massachusetts. The university offers nearly 50 different majors to almost 5,000 students each year.

Master of Science in Digital Marketing and Design

This online Master of Science in Digital Marketing combines both the technical and creative aspects of designing marketing campaigns. Students learn how to use search engines, social media, and emails to market products and services. They also learn how to synchronize fields such as public relations, graphic design, product management, and communications.

Master of Science in Digital Marketing and Design Overview

  • Accreditation: New England Commission of Higher Education
  • Tuition: $2,928/course
  • Required Credits: 30 credits
  • Program Length: 1 to 3 years
  • Learning Format: Online
  • NCES School Graduation Rate: 89%

Master of Science in Digital Marketing and Design Admission Requirements

  • GPA: No minimum GPA
  • Standardized Tests: No tests required
  • Application Fee: $80
  • Minimum Education: Bachelor’s degree
  • Other Requirements: Resume, statement of goals, letter(s) of recommendation

Applying to Brandeis University

  1. Complete the online application
  2. Pay $80 application fee
  3. Submit resume
  4. Submit statement of goals
  5. Submit at least one letter of recommendation
3

Concordia University at Chicago

River Forest, IL

Concordia University at Chicago is one of the many Concordia university locations around the US. This university offers over 100 different undergraduate and graduate degree programs to over 5,000 students per year.

Master of Business Administration: Digital Marketing Specialization

As part of this online degree program, students hone their skills in market analysis and strategy to create effective campaigns for an online audience. They learn how to leverage data to achieve marketing objectives. Students learn the different marketing channels and how to use them when conducting digital business.

Master of Business Administration: Digital Marketing Specialization Overview

  • Accreditation: Higher Learning Commission
  • Tuition: $726/credit
  • Required Credits: 45 to 60 credits
  • Program Length: 1 to 2 years
  • Learning Format: Online, in person
  • NCES School Graduation Rate: 51%

Master of Business Administration: Digital Marketing Specialization Admission Requirements

  • GPA: 3.85+ (students with GPA lower than 3.85 are encouraged to still apply)
  • Standardized Tests: No tests required
  • Application Fee: No fee
  • Minimum Education: Bachelor’s degree
  • Other Requirements: Objective statement, resume, letters of recommendation

Applying to Concordia University at Chicago

  1. Complete the free online application
  2. Submit official transcripts
  3. Write and submit an objective statement
  4. Submit your current resume
  5. Submit two letters of recommendation
4

Fort Hays State University

Hays, KS

Fort Hays State University is one of the largest public learning institutions in the state of Kansas. It enrolls an average of about 15,000 students per year in its various in-person and online degree programs.

Master of Business Administration: Digital Marketing Concentration

The online program offered by Fort Hays State University provides students with the chance to specialize in digital marketing. They can take courses on topics like integrated marketing communications, strategic electronic marketing, social media content and analytics, and social media marketing.

Master of Business Administration: Digital Marketing Concentration Overview

  • Accreditation: Higher Learning Commission
  • Tuition: $350/credit
  • Required Credits: 33 credits
  • Program Length: 1 to 2 years
  • Learning Format: Online, in person
  • NCES School Graduation Rate: 46%

Master of Business Administration: Digital Marketing Concentration Admission Requirements

  • GPA: 2.5+
  • Standardized Tests: No tests required
  • Application Fee: $40
  • Minimum Education: Bachelor’s degree
  • Other Requirements: Resume, personal statement, letters of recommendation

Applying to Fort Hays State University

  1. Complete the online application
  2. Pay $40 application fee
  3. Submit official transcripts with 2.5 or higher GPA
  4. Submit resume and personal statement
  5. Submit three letters of recommendation
5

Michigan State University

East Lansing, MI

Michigan State University is a public research university that was founded in 1885 in East Lansing, Michigan. It serves nearly 50,000 students each year in its over 200 different programs available both on campus and online.

Master of Science in Marketing Research

This online master’s degree prepares students for successful roles in the market research industry. They’ll gain technical skills in data collection, sampling, and experimental design and analysis. They participate in real-world consulting, publication, and market research projects as part of their course curriculum.

Master of Science in Marketing Research Overview

  • Accreditation: Higher Learning Commission
  • Tuition (and Fees): $840/credit
  • Required Credits: 34 credits
  • Program Length: 1 year
  • Learning Format: Online
  • NCES School Graduation Rate: 81%

Master of Science in Marketing Research Admission Requirements

  • GPA: 3.5+ (not required, but will waive test requirements)
  • Standardized Tests: GRE or GMAT
  • Application Fee: $65
  • Minimum Education: Bachelor’s degree, relevant work experience
  • Other Requirements: Resume, letters of recommendation, statement of purpose, personal essay

Applying to Michigan State University

  1. Complete online application
  2. Pay $65 application fee
  3. Submit official transcripts
  4. Submit resume, statement of purpose, and personal essay
  5. Submit three letters of recommendation
6

Montclair State University

Montclair, NJ

Montclair State University is a public research university in Montclair, New Jersey. As of 2018, this was considered the second-largest public university in the state of New Jersey. It offers a wide array of programs for thousands of students each year.

Master of Business Administration: Digital Marketing Specialization

The online program offered by Montclair State University equips students with the knowledge needed to expertly combine their business knowledge and creativity to achieve results in the digital advertising space. This degree ensures that they have the skills needed to land high-paying jobs in the industry.

Master of Business Administration: Digital Marketing Specialization Overview

  • Accreditation: Middle States Commission on Higher Education
  • Tuition (and Fees): $891.67/credit
  • Required Credits: 39 credits
  • Program Length: 1.5 years
  • Learning Format: Online
  • NCES School Graduation Rate: 68%

Master of Business Administration: Digital Marketing Specialization Admission Requirements

  • GPA: 3.0+ (not required but will waive test requirement)
  • Standardized Tests: GMAT or GRE
  • Application Fee: $138
  • Minimum Education: Bachelor’s degree
  • Other Requirements: Personal essay, resume, letters of recommendation

Applying to Montclair State University

  1. Complete online application fee
  2. Pay $138 application fee
  3. Submit official transcripts
  4. Submit personal essay and resume
  5. Submit two letters of recommendation
7

Northern Illinois University

Dekalb, IL

Northern Illinois University was founded in 1895 as a public research institution in Dekalb, Illinois. Now, it offers over 100 different degree programs to thousands of students each year.

Master of Science in Digital Marketing

This online Master’s Degree in Digital Marketing combines foundational and featured knowledge. Students take courses on topics such as marketing analytics, social media marketing, content marketing, database marketing, mobile marketing, email marketing, and marketing research.

Master of Science in Digital Marketing Overview

  • Accreditation: Higher Learning Commission
  • Tuition (and Fees): $903.60/credit
  • Required Credits: 30 credits
  • Program Length: 1 to 2 years
  • Learning Format: Online
  • NCES School Graduation Rate: 48%

Master of Science in Digital Marketing Admission Requirements

  • GPA: No minimum GPA
  • Standardized Tests: No tests required (GMAT can be used if GPA is low)
  • Application Fee: $60
  • Minimum Education: Bachelor’s degree
  • Other Requirements: Statement of purpose, letters of recommendation, resume/CV (optional)

Applying to Northern Illinois University

  1. Complete the online application
  2. Pay $60 application fee
  3. Submit official transcripts
  4. Submit statement of purpose (required) and resume or CV (optional)
  5. Submit two letters of recommendation
8

Rutgers University

New Brunswick, NJ

In New Brunswick, New Jersey, Rutgers University was founded as part of the Rutgers University college system dating back to 1766. This location is one of four and serves nearly 70,000 students each year.

Master of Science in Digital Marketing

This program provides in-depth knowledge of industry trends and practices. Students study a fundamental marketing curriculum that covers analytics, consumer behavior, marketing research, digital marketing laws, ethics, and law. Some of the electives include digital innovation in marketing and digital advertising and promotion.

Master of Science in Digital Marketing Overview

  • Accreditation: Middle States Commission on Higher Education
  • Tuition: $11,076/semester
  • Required Credits: 36 credits
  • Program Length: 1 to 2 years
  • Learning Format: Online
  • NCES School Graduation Rate: 84%

Master of Science in Digital Marketing Admission Requirements

  • GPA: No minimum GPA
  • Standardized Tests: GMAT or GRE
  • Application Fee: $70
  • Minimum Education: Bachelor’s degree
  • Other Requirements: Letters of recommendation, personal statement

Applying to Rutgers University

  1. Complete online application
  2. Pay $70 application fee
  3. Submit official transcripts
  4. Submit three letters of recommendation
  5. Submit a personal statement
9

University of Florida

Gainesville, FL

The University of Florida is a university operating from multiple campuses, including an online campus. This school offers numerous completely online programs for both undergraduate and graduate degrees.

Master of Mass Communication: Digital Strategy Concentration

The online program in digital marketing and strategy is an excellent option if you’re interested in a career as a digital marketer or promotional manager. You can also start specializing in lead generation, social media strategy, media engagement, or customer conversion. You’ll learn through hands-on assignments and flexible online classes.

Master of Mass Communication: Digital Strategy Concentration Overview

  • Accreditation: Southern Association of Colleges and Schools Commission on Colleges
  • Tuition (and Fees): $484.48/credit
  • Required Credits: 36 credits
  • Program Length: 1.5 to 2 years
  • Learning Format: Online
  • NCES School Graduation Rate: 89%

Master of Mass Communication: Digital Strategy Concentration Admission Requirements

  • GPA: 3.0+
  • Standardized Tests: No tests required
  • Application Fee: $30
  • Minimum Education: Bachelor’s degree
  • Other Requirements: Statement of purpose, resume, letters of recommendation

Applying to University of Florida

  1. Complete the online application
  2. Pay $30 application fee
  3. Submit official transcripts
  4. Submit statement of purpose and resume
  5. Submit three letters of recommendation
10

West Virginia University

Morgantown, WV

West Virginia University is a public university in Morgantown, West Virginia that offers both in-person and online degree programs. Currently, this university offers over 40 different online degree programs alone.

Master of Science in Digital Marketing Communications

The online graduate program in digital marketing communication offered by West Virginia University covers skills in SEO, display marketing, marketing automation, social media marketing, content marketing, and analytics. You’ll learn to use analytics in deciphering individual social media patterns and the purpose of the media in marketing communication.

Master of Science in Digital Marketing Communications Overview

  • Accreditation: Higher Learning Commission
  • Tuition: $820/credit
  • Required Credits: 30 credits
  • Program Length: 1 year
  • Learning Format: Online
  • NCES School Graduation Rate: 62%

Master of Science in Digital Marketing Communications Admission Requirements

  • GPA: No minimum GPA
  • Standardized Tests: No tests required
  • Application Fee: $60
  • Minimum Education: Bachelor’s degree
  • Other Requirements: Personal statement, resume, letters of recommendation

Applying to West Virginia University

  1. Complete online application
  2. Pay $60 application fee or attend information session to waive fee
  3. Submit official transcripts
  4. Submit personal statement and resume
  5. Submit letters of recommendation (optional)

What Is a Digital Marketing Master’s Degree?

A Master’s Degree in Digital Marketing is a graduate degree that helps students efficiently connect the creative aspects of digital marketing with practical technicalities in the field. A digital marketing program will teach you how to use major marketing analytics and marketing campaign tools such as Google Analytics, email marketing, and social media marketing.

With a digital marketing master’s degree, you will become an expert at designing effective marketing strategies that stimulate interest and entice action. You’ll gain the hands-on experience necessary to transform a cold lead into a dedicated repeat customer. It will expose you to the secrets of effective content marketing and integrated marketing communications.

How Important Is a Master’s Degree in Digital Marketing?

It is important to have a Master’s Degree in Digital Marketing if you want an edge over the competition when job hunting. This is one field where a degree is not a requirement to get jobs, but having a graduate degree will make it immensely easier when you start looking. If you already work in the field, this degree will help you advance and earn a higher salary.

The main reasons why a digital marketing master’s degree is important are:

  • Increases employability
  • Gives you an edge over the competition when job hunting
  • Increases your salary
  • Provides valuable training and skills
  • Prepares you for a successful career

What Types of Master’s Degree Can You Get in Digital Marketing?

You can get the following types of master’s degrees for digital marketing:

  • Master’s Degree
  • Master of Arts (MA)
  • Master of Business Administration (MBA)
  • Master of Mass Communication (MMC)
  • Master of Professional Studies (MPS)
  • Master of Science (MS)

The best degree type for digital marketing really depends on your own career goals. If you are interested in research, a master of science may be best. However, if you want to pursue business, a master of business administration is best.

Is It Better to Get a Master of Science or Master of Business Administration in Digital Marketing?

It is better to get a Master of Business Administration in Marketing if you want to work in various aspects of the business field, including marketing. However, a Master of Science in Marketing is better if you want to focus specifically on digital marketing and gain a deeper understanding of marketing.

The difference between a Master of Science in Digital Marketing and a Master of Business Administration is the curricular content. Both teach marketing, but the MS degree focuses on a practical, applicable understanding of digital marketing while an MBA focuses on applying marketing skills to business jobs. Both are equally good for getting you a job. The better degree simply depends on your career goals.

What Is the Difference Between a Digital Marketing Master’s Degree and a Digital Marketing Certificate?

The main difference between a digital marketing master’s degree and a Certificate in Digital Marketing is the time it takes to earn one. While you will spend at least one to two years studying in a degree program, you can earn a certificate in just a few weeks or months.

You should get a digital marketing master’s degree instead of a certificate if your goals are geared toward a long-term career with higher pay. But, if your goals are to join the marketing workforce as soon as possible and to earn a decent salary, a certificate may be better. You do not necessarily need a degree if you have a certificate, but be sure to confirm this with your employer or dream job.

How Much Does It Cost to Get a Master’s Degree in Digital Marketing?

A digital marketing master’s degree costs between $9,000 and $30,000 for an on-campus or online program. According to the National Center for Education Statistics (NCES), the average cost of tuition for a master’s program was $19,314 in 2019. The average cost of a master’s program at a private institution was $25,929, and a public school cost $11,495.

Paying for college can be expensive . You can fund your digital marketing master’s degree through loans or scholarship programs. The 2015 to 2016 data from NCES shows that a large number of graduate students use financial aid when paying for their master’s program.

How Long Does It Take to Get a Digital Marketing Master’s Degree?

It takes one to two years to get a Master’s Degree in Digital Marketing. You also have the option of applying to a full-time or part-time degree program. In a full-time program, you may even be able to finish in less than a year. Part-time programs may take a bit longer, sometimes even more than two years.

You may also be able to find accelerated master’s degree programs. If you haven’t earned an undergraduate degree yet, you can even enroll in an accelerated bachelor’s-to-master’s program, which allows you to complete both degrees in just four or five years total.

How Hard Is It to Get a Master’s Degree in Digital Marketing?

A Master’s Degree in Digital Marketing is easy to get, especially if you have already studied marketing as an undergraduate. This is because the degree does not cover extremely complex topics, and digital marketers often find work even without needing a degree. While a degree is incredibly helpful in your career, everything can be learned on your own.

Why Should You Get a Digital Marketing Master’s Degree?

The benefits of getting a Master’s Degree in Digital Marketing are:

  • Makes you more valuable to employers
  • Likely to increase your pay
  • Teaches valuable skills and concepts
  • Prepares you for a wide range of careers
  • Improves your employability

What Courses Do You Need to Take in a Master’s Degree Program in Digital Marketing?

The required courses for a digital marketing master’s degree include marketing strategy, consumer analytics, and SEO. These are all tailored to deepen your understanding of the subject. You will take both lower and upper-level courses, all of which contain a curriculum that is critical to you becoming an expert in the field.

Digital Marketing Strategy

Digital marketing strategy is a common digital marketing course for a master’s degree. It covers various common digital marketing strategies, as well as their benefits and weaknesses. By the end, you will know exactly which strategies to use and when.

Search Engine Marketing and Optimization

Another one of the courses for a digital marketing master’s degree in mearch engine marketing and optimization. This is a very useful course, as it covers SEM and SEO practices and how to improve your marketing campaigns’ rankings in various search engines.

Marketing and Consumer Analytics

Marketing and consumer analytics is a commonly required digital marketing master’s degree course. This course walks you through the data analytics process when planning marketing campaigns.

Writing for Digital Environments

One of the common higher-level courses required for a digital marketing master’s degree is writing for digital environments. This course focuses on the style, tone, and formatting of writing for different digital marketing environments, such as social media and web pages.

Multichannel Marketing Campaigns

Finally, one of the last classes required for a digital marketing major focuses on multichannel marketing campaigns. This course teaches you how to market the same campaign in many different formats. For example, you can learn how to utilize the same campaign on a website, social media page, and mobile browser.

Continuing Education Paths for Digital Marketing Master’s Degree Graduates

The best path to take with a digital marketing master’s degree is to start your career when you graduate. At this point, the only higher education you can pursue is a doctoral degree, which is not common in the digital marketing world.

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What to Look For in the Best Digital Marketing Master’s Degree Programs

The best digital marketing master’s degree programs have accreditation, experienced faculty, and flexibility. You can expect an intensive but more laid-back feel from a digital marketing master’s degree program. Below, we dive into five things to look for when choosing a program.

Accreditation

Accreditation is essentially the proof that a college and/or program follows a set of predetermined education standards. Enrolling in a program that is accredited ensures you are getting a high-quality education that will be respected by both employers and other schools.

Faculty Credentials

Finding a program with good faculty credentials will help ensure the education you receive is easily applied to real-world situations. Faculty with good credentials are typically experienced professionals in the field they teach, which provides them with valuable knowledge and wisdom to impart on students.

Flexibility

Most people enrolling in a graduate program have jobs and other life responsibilities to attend to alongside their studies. A program with flexibility in scheduling, due dates, and even location can make it less stressful for those students. Online programs are typically the most flexible, but many on-campus programs offer nights and weekend courses to help students.

Cost

Cost is always something to consider, especially with a graduate degree program. College is expensive, so finding a program within your budget is crucial to your long-term success. When searching, be sure to check out all of your school’s financial aid options, including any scholarships or grants you could apply for.

Curricular Content

Curricular content across digital marketing degree programs will certainly carry a lot of the same courses and subjects. However, as programs vary, it is important to really dig into the curriculum for your desired program. You can often find programs tailored more toward different jobs than others this way, and finding the right one can help you achieve your career goals with ease.

What Is the Most Affordable Digital Marketing Master’s Degree?

The most affordable Master’s Degrees in Digital Marketing are:

  • University of South Florida’s Master of Business Administration: Digital Marketing Specialization
  • Fort Hays State University’s Master of Business Administration: Digital Marketing Concentration
  • University of Florida’s Master of Mass Communication: Digital Strategy Concentration
  • Aurora University’s Master of Science in Digital Marketing
  • Bellevue University’s Master of Science in Strategic Marketing

Salary and Job Outlook for Digital Marketing Master’s Degree Graduates

A picture displaying a laptop and desktop
You can define your working conditions and creative space with a Master’s in Digital Marketing.

Now that we have covered the best degrees you can earn, let’s dive into some digital marketing master’s degree jobs. In this section, we cover the average Master’s in Digital Marketing salary, some of the best digital marketing jobs with a master’s degree, and everything in between.

How Hard Is It to Get a Job With a Digital Marketing Master’s Degree?

It is usually easy to get a job with a digital marketing master’s degree. This is a rapidly growing field with a high demand for employees. With a master’s degree, you will appear to potential employers as an expert. You will be seen as a necessity to any team that wants to have successful digital marketing strategies.

What’s the Average Digital Marketing Master’s Degree Salary?

The average salary for someone with a Master’s Degree in Digital Marketing , according to PayScale, is $93,000. According to the Bureau of Labor Statistics (BLS), the median salary for advertising and marketing managers is $133,460. With a master’s degree, you can access higher-paying leadership positions in the field.

What Types of Jobs Can You Get With a Digital Marketing Master’s Degree?

The jobs you can get with a digital marketing master’s degree are high-paying and very satisfactory. You can work a wide array of jobs with this degree, making it very likely you will find a job you love that pays well. This is especially true if you’re passionate about digital marketing.

Digital Marketing Degree Jobs

  • Public Relations Manager
  • Digital Marketing Manager
  • Marketing Copywriter
  • Market Research Analyst
  • Social Media Manager

Potential Careers With a Digital Marketing Degree

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How Much Money Can You Make With a Master’s Degree in Digital Marketing?

You can make between $50,000 and $128,000 with a Master’s in Digital Marketing. The amount you earn will depend on a few things, including your job title, years of experience, credentials, and location.

To earn the highest salary, start by choosing the highest-paying job that you are interested in. Then, try to work or partake in an internship while in school to gain experience. If you can, earn a few certificates to show off your skills. You can also move to one of the states that pays the most for your desired job.

Highest-Paying Digital Marketing Master’s Degree Jobs and Salaries: Overview

Digital Marketing Master’s Degree Jobs Average Salary
Sales Manager $127,490
Public Relations Manager $119,860
SEO Manager $72,799
Content Marketing Manager $70,022
Digital Marketing Manager $69,534
Market Research Analyst $63,920
Business Analyst $63,170
Account Manager $56,911
Social Media Manager $52,901
Marketing Copywriter $50,787

Best Jobs for Digital Marketing Master’s Degree Grads

The best jobs for digital marketing master’s degree grads and in demand and pay well. This field helps you apply the basics of business strategy to your advantage. The digital marketing skills gained through an advanced degree will help you land your dream job.

1

Sales Manager

Average Salary: $127,490

Sales managers coordinate the efforts of a sales team to ensure the company’s products and services get to the target market. They develop sales strategies that enable them to promote their product and services to their clients.

2

Public Relations Manager

Average Salary: $119,860

Public relations managers serve as intermediaries between a business and its customers. They coordinate the external affairs of the business as regards their public image and perception. They provide management with valuable insights on how the public views their service offering and design promotional campaigns to boost the business image.

3

SEO Manager

Average Salary: $72,799

These professionals drive sales and attention towards a particular product, platform, or idea through search engine optimization (SEO) and search engine marketing (SEM). SEO managers deploy the technical services of tools like Google Analytics to process market data on consumer behavior and marketing mediums. These include email, affiliate marketing, and Google Ads.

4

Content Marketing Manager

Average Salary: $70,022

Content marketing managers are in charge of digital storytelling. They develop strategic communication campaigns to sell a particular idea, product, or service. They use a blend of content writing and social marketing because their strategies are built around educating the consumer on why the product is a necessity.

5

Digital Marketing Manager

Average Salary: $69,534

Digital marketing managers develop and promote effective digital marketing communication strategies across multiple social media platforms and devices. They engage in both mobile marketing and web marketing to generate sales traffic.

6

Market Research Analyst

Average Salary: $63,920

Marketing research analysts are professionals who conduct market research to gather useful insight into the behavior of customers towards a particular product or company. They use this research to provide useful advice and strategies to businesses to facilitate effective business decisions.

7

Business Analyst

Average Salary: $63,170

Business analysts employ their numeracy and analytical skills to conduct business research. They gather information on a business’s performance by comparing present performance with records to determine the solvency and long-term growth potential of the business. The business analyst generates the business strategy to solve the issues identified.

8

Account Manager

Average Salary: $56,911

These professionals manage client accounts for their employers. They perform customer relationship management functions to ensure continued patronage and service satisfaction. Their job requires them to monitor clients' sales patterns and make suggestions when necessary.

9

Social Media Manager

Average Salary: $52,901

These professionals perform social marketing and online media page management for clients. They update profiles using graphic designing, content writing, and digital messaging to keep the prospective customer base updated with the latest trends.

10

Marketing Copywriter

Average Salary: $50,787

These professionals write sales copy for online marketing and digital advertising across several channels and platforms. They aim to create a purchase response from clients. They need to have strong persuasion and creative writing skills.

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Digital Marketing Bootcamp vs Digital Marketing Master’s Degree: Which Is Better?

Deciding on which educational pathway is right for you depends on several factors, such as the length of the program, cost, and industry relevance. Bootcamps can prepare you for a career in digital marketing . We’ve compiled the benefits of master’s degrees and bootcamps below to help you make a decision.

Benefits of a Digital Marketing Master’s Degree

  • More career options. A digital marketing master’s degree will give you a wide range of career options. You’re not just limited to careers in sales and marketing but in any field where you can use your creative and strategic skills.
  • Industry positioning. A master’s degree shows prospective clients and employees you’re competent and educated in the digital marketing field.
  • Attractive salary potential. With a Master’s Degree in Digital Marketing, you can earn more. You can apply for and receive higher salaries because you have the degree to back up your skills.
  • Broad sales and market knowledge. A Master’s Degree in Digital Marketing broadens your scope of reasoning in business and marketing. You’ll be able to easily analyze and project industry trends and use this information to your advantage.
  • Long-term relevance. A master’s degree prepares you for changes in the field and equips you with the foundational knowledge and skills you need to stay relevant in the industry.

Benefits of a Digital Marketing Bootcamp

  • In-demand marketing skills. Digital marketing bootcamps ensure that you have the necessary skills to excel in the industry. These programs equip you with the marketing, analytical, and strategic skills that will give you effective results.
  • Opportunity to work on real-life projects. Digital marketing bootcamps emphasize hands-on training. You’ll get the chance to work on projects that are relevant to your field and gather the professional experience you need to excel.
  • Career services. Most digital marketing bootcamps offer career services to students as part of the course training. They can help you set up your profiles on social platforms so you can generate good job prospects. They can also provide you with connections to get started.
  • Flexible learning formats. You have access to remote learning and self-paced options so you don’t have to disrupt your job or current schedule.
  • Affordable training. Digital marketing bootcamps are relatively cheap compared to master’s degrees. You can save money and still get the results you desire.

Is a Master’s Degree in Digital Marketing Worth It?

Yes, a Master’s in Digital Marketing is worth it if you want the opportunity to streamline your career path. You get to pursue your passion through a wide range of career paths, without the restrictions of a traditional job. Digital marketers are trained to be self-sufficient problem-solvers.

These professionals earn a high salary compensation and can freelance, set their rates, and decide their work hours. The long-term relevance for this field is also very encouraging. Because of how integral marketing is to the success of our business, competent professionals in this field will always have job security.

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Digital Marketing Master’s Degree FAQ

What can I do with a Master’s Degree in Digital Marketing?

You can do a lot with a Master’s Degree in Digital Marketing. There are several careers you can explore with this degree. You can fit into any role that requires an analytical, strategic, and creative mindset. You can work in government, tech, finance, and healthcare industries as a marketing or promotional specialist.

What qualifications do I need for digital marketing?

To become a digital marketer , you need to be professionally trained. A Master’s Degree in Digital Marketing would require a bachelor’s degree, preferably in a business-related discipline. A bootcamp certification would require a high school diploma and some practical experience.

Is it worth pursuing a Master’s Degree in Digital Marketing?

Yes, it is worth pursuing. While a Master’s Degree in Digital Marketing is not a prerequisite to get started in the field, it can give you some advantages over other candidates in the industry. You would be able to nurture a holistic view of technicalities in marketing.

Does digital marketing pay well?

Yes, digital marketing pays well. Depending on your job function and location, you can earn high salaries as a digital marketing manager. For instance, the highest-paid state for digital marketing managers is California at $89,713, according to ZipRecruiter. This value is considerably higher than most compensations.

About us: Career Karma is a platform designed to help job seekers find, research, and connect with job training programs to advance their careers. Learn about the CK publication.

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Mercy Ugonna Njoku

About the author: Mercy, a certified Executive Coach by the International Association of Professions Career College, has a background in accounting and is a veteran content writer who holds a BSc in Business Management from Abia State University. In her writing, Mercy helps people navigate unfamiliar and complex situations in their professional lives so they can thrive. Her hobbies include drawing, working on startup projects, and engaging in discussions.

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