Whether you’re already a digital marketing expert or are looking for a job in digital marketing, make sure your digital marketing portfolio is up to date. It’s important that the portfolio shows who you are and contains strong examples of your work. It’s also a place where you can show your growth and explain the path your career has taken to future employers.
If you want to learn how to make a digital marketing portfolio that will land you your dream job, then read on. We’ll take a look at what you should include in your portfolio and some digital marketing portfolio examples.
What Is Digital Marketing?
Digital marketing is the process of promoting a brand, service, or product online to connect with potential customers. Digital marketing can take place via social media, email, text message, web advertisement, or multimedia message. Simply put, any marketing campaign that involves a digital form of communication is digital marketing.
Many companies use a combination of digital marketing and traditional forms of marketing like television ads and billboards to create a successful campaign. According to the Bureau of Labor Statistics, the job growth for marketing managers is 10 percent between 2020 and 2030, which means this field will have many new opportunities.
Do You Need a Digital Marketing Portfolio?
Yes, if you offer digital marketing services, a professional portfolio is a valuable way to highlight your skills and achievements. A portfolio is more useful than a resume because it can contain examples of your work instead of just listing your marketing experience and skills. Prospective clients or recruiters will be more inclined to hire you if they see what you can do.
By looking at your professional online marketing portfolio, a potential employer will be able to envision the kinds of projects they can expect from you. Plus, a strong online presence can help boost your credibility and make it easier for people who need your professional services to find you.
Elements of a Strong Digital Marketing Portfolio
- A proper introduction. Introduce yourself and what you do. Be sure to highlight your personal qualities and interests, your relevant soft skills, your educational background, and the experience you’ve gained during your career in marketing.
- A concise resume. You should write a functional resume that highlights your work experience in greater detail than your introduction. Ensure you add all of the important information a CV should contain about your work, education, internships, and skills.
- Contact details. You must add your contact information to your digital marketing portfolio so that potential clients or employers can easily reach you. This section should include your phone number, email address, and links to your accounts on the social media platforms you use professionally.
- Examples of your work. This section of your portfolio should showcase your best work. Share examples of the most successful marketing projects you’ve worked on. Explain your thought process and the methods you employed to carry out each of the projects. You can also display the data that proves they were successful marketing campaigns.
- Client testimonials. Testimonials from clients, colleagues, and managers will show that you’re skilled and that you know how to make a good impression. These legitimate reviews will show that you are credible and reliable.
How to Make a Digital Marketing Portfolio
Making a digital marketing portfolio can be challenging. You will need to pay attention to even the smallest details to ensure that your portfolio is perfect and will give viewers the right impression. Below are the best steps to follow to create the best digital marketing portfolio you can.
1. Create a Website
You should create your own website where you will display your portfolio so that the public can see your work. Be sure to buy the right domain name so that it will be easy for anyone searching your name to find your site. You might want to use a website builder that has free templates to make the design part easier.
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2. Design an Appealing Homepage
As you design your homepage, you should consider that this will be the first impression a visitor will have of you. To create an appealing homepage, you will need to have a clear and simple design in catchy colors. The site should also be very easy to navigate and include calls to action that prompt the visitor to contact you.
3. Create an About Page
An about page can set you apart from your competitors because it’s a space where you can explain to prospective clients why they need your services. You should highlight your innovative ideas and the achievements you’ve experienced in your career so far. You can also include testimonials in this section.
4. Showcase Your Work
You do not need to include every single project that you’ve worked on. It’s best to carefully select those that you think were the most impressive and that achieved the best results. You can include three to five examples. Remember that putting too many projects in your portfolio can cause visitors to lose interest.
5. Make Room for Your Contact Information
Place your contact details in strategic positions on your site so that visitors won’t have to search around for your email or phone number. Consider the usual places such as the footer, about page, and contact page. Another cool tip is to create a contact form on your website that visitors can use to send you their own information and requests.
Digital Marketing Portfolio Examples
We’ve already discussed some steps you need to take to create a strong digital marketing portfolio. However, it’s also a good idea to check out examples so you can see what you’re aiming for and come up with your own ideas. Below are some online portfolio examples that might inspire you.
Murad is a digital consultant and freelance marketer who focuses on social media and content marketing. He is also proficient in web design and SEO. The colors on Murad’s homepage are bright and attractive, and the contrast between the yellow and black is pleasing to the eye. There is also a custom wordmark, which helps him assert his individuality.
Best Parts of Murad Murad’s Digital Marketing Portfolio
- The downloadable PDF portfolio contains different project samples arranged in an organized manner that makes them easy to view.
- The custom avatar on the about page and the icons for education and qualifications are innovative and fun to look at.
- The visual icons for industries and services are a standout feature.
Emma Jane’s portfolio shows how well a social media portfolio like Behance can work. Creating a portfolio using Behance’s template options is easy and works well if you include a lot of visuals. The social media platform doesn’t allow for many customizations, but that means your work examples will shine.
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Best Parts of Emma Jane’s Digital Marketing Portfolio
- Emma Jane’s portfolio highlights a mix of mock projects and real-world projects.
- She has also included a wide range of project types and formats.
- The custom-made banner display at the top of the page showing a compilation of the project she has worked on is also outstanding.
Elizabeth Harmon works as a social media marketer and also offers training and consultancy. Her website is more of a functioning portfolio, including details about the services she sells as well as in-depth information about her work experience. You can recreate the client testimonials feature yourself by asking former colleagues, clients, and mentors for brief reviews.
Best Parts of Elizabeth Harmon’s Digital Marketing Portfolio
- The introduction is simple and visually appealing.
- Her portfolio has an active blog section that contains highly relatable content.
- The home page features a “learn more about me” button, which takes you to a separate “about me” page. This extended section includes more details on how Harmon got started in social media marketing and why she’s good at her job.
Garrett Ramos is a photographer, videographer, and social media and content marketer. His portfolio is a very simple design with black text on a white background, with large photos to highlight his visual content creation skills.
Best Parts of Garrett Ramos’s Digital Marketing Portfolio
- The fact that the homepage is also the portfolio project page shows he’s confident in his work. It also saves the viewer from having to click around to try to find his work samples.
- The timeline-style resume gives the page a very unique and professional look.
- The pictures of Ramos on the about and contact pages gives them a personable look.
Victoria Nikolaeva is a digital marketing manager in the video game industry. Nikolaeva’s portfolio is proof that a portfolio doesn’t need to be too fancy or loaded with information to make a good impression. The simplicity and blunt writing make this portfolio perfect for her niche.
Best Parts of Victoria Nikolaeva’s Digital Marketing Portfolio
- The portfolio is arranged in a unique way, with videos, projects, and collateral materials separate into their own categories. The text descriptions accompanying each project are short and to the point.
- The homepage photo is simple and eye-catching.
- The use of bolded fonts in headlines and text is unique and draws the visitor’s attention.
Best Digital Marketing Portfolio Project Ideas
Every skill requires practical experience to sharpen it. Since digital marketing is an in-demand skill, there are plenty of job opportunities out there. If you want to land a marketing job, you will need to show that you have enough experience to handle projects. Below are some digital marketing projects you can try to add to your portfolio.
- Social media campaign analysis. Approach digital agencies and ask to assist them in analyzing their campaigns. Many agencies have an in-house analyst, but they may also welcome some pro-bono help. You’ll pick up new skills by seeing how different types of companies assess their campaigns, which can add your insight to your portfolio.
- Blogging. Blogging is an important digital media strategy that can draw in new consumers. High-quality blog content can build trust in customers by providing them with more detailed information about a product or service. If you have good writing skills and enjoy creating written content, you can start your own blog or offer to freelance for other well-established blogs.
- Customer satisfaction for a digital marketing agency. The main goal of any company is to satisfy its customers to boost sales. One way to gauge satisfaction is through surveys. By helping an agency create and conduct a survey, you will learn which marketing strategies work best in different circumstances.
- Developing a website. Building and designing a website can be fun and educational. In the process, you will get to implement digital marketing strategies. For example, it’s important to have an appealing and easy-to-navigate interface. With this in mind, create a website for yourself using techniques that you know will drive web traffic.
- Study SEO. If you don’t know the basics of SEO, you should take an online course to get familiar with the concepts. Then, search through a few websites and start applying your knowledge. Give suggestions on what keywords can work better or if more backlinks should be used. Prepare a report on your findings and add it to your resume.
Digital Marketing Portfolio FAQ
A digital marketing portfolio is where a marketing professional compiles their best work. They also use it to show growth throughout their career and showcase the most successful advertisements and marketing campaigns they have worked on.
If you want to become a digital marketer, you should start by learning digital marketing fundamentals and social media skills. Then, get into the details of email marketing and SEO. Working on your communication and management skills won’t hurt either.
Yes, digital marketers should have portfolios because when you apply for jobs, potential employers will ask to see samples of your work. Your portfolio could determine whether you get a callback for an interview.
If you have no experience, you should create your own projects or do some marketing projects for others for a low rate or for free. Remember to understand your audience and tell a story. Then, once you have some work to show, choose what you want to highlight.
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