Best Online Marketing Analytics Master’s Degree Programs, Jobs, and Salaries

American University is a research university located in Washington, DC that was founded in 1893. It has a population of more than 14,000 students in law, undergraduate, and graduate studies. American University is made up of eight schools that offer 245 degrees and certificates.

Master of Science in Marketing Analytics

The Master of Science in Marketing Analytics at American University is offered at the Kogod School of Business. Students learn about brand strategy, integrated marketing strategy, and marketing analytics, and they practice applying their analytical skills to make data-driven decisions. This degree prepares students for a career in digital marketing.

Master of Science in Marketing Analytics Overview

• Accreditation: Middle States Commission on Higher Education
• Tuition: $1,759/credit (July Term), $1,812/credit (all other terms)
• Required Credits: 33 credits
• Program Length: 15 months
• Learning Format: Online with one required in-person practicum
• NCES School Graduation Rate: 79%

Master of Science in Marketing Analytics Admission Requirements

• GPA: 3.3
• Standardized Tests: Not required
• Application Fee: $100
• Minimum Education: Bachelor’s degree or equivalent
• Other Requirements: Resume, 2 personal statement essays, 2 letters of recommendation, English language proficiency assessment scores for international students

Applying to American University

1. Submit an online application.
2. Pay the application fee.
3. Submit a resume, two personal statement essays, and two letters of recommendation.
4. Have previous schools send official transcripts to American University.
5. Submit standardized test scores (not required).

Michigan State University (MSU) is a public research university with more than 200 academic programs. It is home to 49,695 students, 80 percent of whom are from Michigan. Around 78 percent of master’s degree graduates are employed full-time after graduation, and 14 percent of master’s degree graduates go on to earn a second master’s degree or a PhD.

Master of Science in Marketing Research

MSU’s Master of Science in Marketing Research is a top-ranked marketing research program. Students can take the entire program online either full-time for a 12-month program or part-time for a 20-month program. To graduate, students complete a marketing internship for real-world experience, a research project, and fulfill 34 credits in marketing, research, and analytics courses.

Master of Science in Marketing Research Overview

• Accreditation: Middle States Commission on Higher Education
• Tuition: $840/credit (in state); $1,102.94/credit (out of state)
• Required Credits: 34 credits
• Program Length: 12 months (full-time); 20 months (part-time)
• Learning Format: Online or in-person
• NCES School Graduation Rate: 81%

Master of Science in Marketing Research Admission Requirements

• GPA: No minimum requirement for admission, but with a GPA of at least 3.5 for a bachelor’s degree you don’t need to submit standardized test scores
• Standardized Tests: GMAT or GRE (waivers available)
• Application Fee: $65 (domestic); $75 (international)
• Minimum Education: Bachelor’s degree
• Other Requirements: Previous work experience, resume, academic statement of purpose, two recommendations, English language proficiency exam for international students

Applying to Michigan State University

1. Submit an online application.
2. Submit your English language proficiency test scores (international applicants only).
3. Submit your GMAT or GRE scores.
4. Request official transcripts from all previous institutions attended.

North Carolina State University (NCSU) is a public research university that was founded in 1887 and today is known for its STEM programs. NCSU has 12 colleges with 68 departments that house more than 37,500 students. Over 100 of NCSU’s academic programs are offered fully online.

Master of Management with Marketing Analytics Concentration

The Master of Management with a concentration in Marketing Analytics is offered by the Poole College of Management. This program trains working professionals in using current data analytics techniques to drive growth in their respective fields through marketing strategies and modeling techniques. This program is only offered on a part-time schedule.

Master of Management with Marketing Analytics Concentration Overview

• Accreditation: Southern Association of Colleges and Schools Commission on Colleges
• Tuition: $505.28/credit hour (in state); $1,572.28/credit hour (out of state)
• Required Credits: 30 credits
• Program Length: 2 years
• Learning Format: Online
• NCES School Graduation Rate: 84%

Master of Management with Marketing Analytics Concentration Admission Requirements

• GPA: 3.0
• Standardized Tests: Not required
• Application Fee: $75 (US residents); $85 (international applicants)
• Minimum Education: Bachelor’s degree
• Other Requirements: Personal statement, resume, transcripts, 2 recommendations (at least 1 must be a professional reference), proof of English proficiency for non-US residents

Applying to North Carolina State University

1. Review the application deadlines.
2. Complete an online application.
3. Upload personal statement, resume, transcripts, and two recommendations to the online application.
4. Send in official standardized test scores (optional).

Oregon State University is a public research university with more than 200 academic programs. The university has two campuses with 11 colleges and 12 research experiment stations. OSU offers both on-campus and online programs to 34,108 undergraduate and graduate students all over the world.

Master of Science in Business, Marketing Insights, and Analytics

This 45-credit degree combines marketing communications with business analytics. Students will learn how to develop marketing campaigns using analytics skills. Projects include analyzing consumer behavior to provide solutions to real-world problems.

Master of Science in Business, Marketing Insights, and Analytics Overview

• Accreditation: Northwest Commission on Colleges and Universities
• Tuition: $868/credit
• Required Credits: 45 quarter credits (equivalent to 30 semester credits)
• Program Length: 9 months (full-time); 21 months (part-time)
• Learning Format: Online
• NCES School Graduation Rate: 69%

Master of Science in Business, Marketing Insights, and Analytics Admission Requirements

• GPA: 3.0
• Standardized Tests: Not required unless the applicant doesn’t meet minimum GPA
• Application Fee: $75 (domestic students); $85 (international students)
• Minimum Education: Bachelor’s degree
• Other Requirements: Resume, two professional or academic references, official transcripts

Applying to Oregon State University

1. Complete an online application.
2. Upload and attach transcripts, resume, and letters of reference to the online application.
3. Pay the application fee via credit card.
4. Submit official transcripts after admission.

Penn State World Campus has over 20,000 students and is the second-largest campus in the Pennsylvania State University system. Penn State World Campus started offering online education in 1998, and today it has more than 175 fully-online degree and certificate programs.

Master of Science in Marketing Analytics and Insights

Penn State World Campus’ Master of Science in Marketing Analytics and Insights is a specialized program for marketing professionals who want to enhance their current marketing careers or who are looking for a career change. This program includes an optional global immersion trip where students will spend one week visiting a key international business city with other students from the Smeal College of Business.

Master of Science in Marketing Analytics and Insights Overview

• Accreditation: Middle States Commission on Higher Education
• Tuition: $1,046/credit
• Required Credits: 30 credits
• Program Length: 4 semesters at 9 credits/semester
• Learning Format: Online
• NCES School Graduation Rate: 73%

Master of Science in Marketing Analytics and Insights Admission Requirements

• GPA: 3.0
• Standardized Tests: Not required
• Application Fee: $65
• Minimum Education: Bachelor’s degree or equivalent
• Other Requirements: Contact information for 2 references, resume, statement of purpose essay, official transcripts, English language proficiency test score for international applicants

Applying to PennState World Campus

1. Complete an online application.
2. Upload and attach reference contact information, resume, and statement of purpose essay to the online application.
3. Submit official transcripts.
4. Apply for financial aid.

Founded in 1932, Southern New Hampshire University (SNHU) offers over 250 programs with flexible learning options to more than 135,000 traditional college students and working professionals. US News & World Report ranks SNHU as the most innovative school in the northern US .

Master of Science in Marketing-Marketing Research and Analytics

The Master of Science in Marketing-Marketing Research and Analytics program will train students to develop data-driven marketing plans. It covers coursework in analytics, critical thinking, communication, and decision-making skills. You can become a marketing analyst, brand director, or other related positions in digital marketing or marketing management after graduation.

Master of Science in Marketing-Marketing Research and Analytics Overview

• Accreditation: New England Commission of Higher Education
• Tuition: $627/credit
• Required Credits: 36 credits
• Program Length: 16 months
• Learning Format: Online
• NCES School Graduation Rate: 37%

Master of Science in Marketing-Marketing Research and Analytics Admission Requirements

• GPA: 2.75
• Standardized Tests: Not required
• Application Fee: None
• Minimum Education: Bachelor’s degree
• Other Requirements: Official transcripts, Electronic Attestation Form to show that you have a high school diploma or GED

Applying to Southern New Hampshire University

1. Complete an online application form.
2. Submit official transcripts.
3. Submit Electronic Attestation Form.
4. Speak with an admissions counselor.
5. Apply for financial aid.

Texas Tech University is a public research university that was founded in 1923. Today, it is the largest university in western Texas. In 2021, Texas Tech had 40,466 students enrolled in its 200 degree programs. Texas Tech is designated as a Hispanic-Serving Institution by the Department of Education.

Master of Science in Marketing Research and Analytics

The Master of Science in Marketing Research and Analytics at Texas Tech University focuses on both quantitative and qualitative methods in marketing. Students will be trained to use statistical analysis techniques and critical thinking skills to support marketing decisions.

Master of Science in Marketing Research and Analytics Overview

• Accreditation: Southern Association of Colleges and Schools Commission on Colleges
• Tuition: $2,997/semester for 9 credits (all online students)
• Required Credits: 30 credits
• Program Length: 4 semesters at 9 credits/semester
• Learning Format: Online
• NCES School Graduation Rate: 63%

Master of Science in Marketing Research and Analytics Admission Requirements

• GPA: No minimum requirement
• Standardized Tests: Not required
• Application Fee: $75
• Minimum Education: Bachelor’s degree
• Other Requirements: Unofficial transcripts, resume, 3 letters of recommendation, short essays, English proficiency scores for international students

Applying to Texas Tech University

1. Complete an online application form.
2. Submit transcripts, resume, three letters of recommendation, and short essays.
3. Pay the application fee.
4. Check with your graduate advisor for additional documents and the next steps for admission.

Founded in 1831, the University of Alabama is Alabama’s oldest public university and is affectionately called “The Capstone” by alumni. The University of Alabama is a large school, with 38,320 first-year students enrolled in 2021. It has 13 colleges and schools, including the Culverhouse College of Business and a graduate school.

Master of Science in Marketing with a Concentration in Marketing Analytics

This specialized master’s degree program in marketing teaches students what they need to know about marketing analytics to achieve their career goals. This program includes a capstone project to apply core concepts to real-world problems. Graduates of this program can work in marketing management, integrated marketing communications, or, with additional experience in marketing, as a chief marketing officer.

Master of Science in Marketing with a Concentration in Marketing Analytics Overview

• Accreditation: Southern Association of Colleges and Schools Commission on Colleges
• Tuition: $440/credit
• Required Credits: 33 credits
• Program Length: 4 semesters at 9 credits/semester
• Learning Format: Online
• NCES School Graduation Rate: 72%

Master of Science in Marketing with a Concentration in Marketing Analytics Admission Requirements

• GPA: 3.3
• Standardized Tests: GMAT with a minimum score of 580 or GRE with a minimum score of 308
• Application Fee: $65 (domestic applicants) $80 (international applicants)
• Minimum Education: Bachelor’s degree
• Other Requirements: Statement of purpose, resume, 3 letters of recommendation

Applying to the University of Alabama

1. Review and gather required documents.
2. Submit an online application form.
3. Upload your statement of purpose, resume, and three letters of recommendation.
4. Check your online application status on the website to see if you need to submit any additional materials.

University of Maryland Global Campus (UMGC) specializes in education for working adults and members of the military, and it offers fully online courses that are accessible anywhere, anytime. It has over 90 degrees and certificates for online students. UMGC also offers career services to its graduates after program completion.

Master of Science in Management-Marketing

This 36-credit online Master’s Degree in Management with a Marketing specialization will teach effective marketing strategies and hone your digital marketing expertise. This advanced degree also focuses on management and leadership skills so that you’ll be prepared for a mid- or senior-level position after graduation.

Master of Science in Management-Marketing Overview

• Accreditation: Middle States Commission on Higher Education
• Tuition: $514/credit (in state); $659/ credit (out of state); $480/ credit (military)
• Required Credits: 36 credits
• Program Length: 6 semesters at 6 credits/semester
• Learning Format: Online
• NCES School Graduation Rate: 18%

Master of Science in Management-Marketing Admission Requirements

• GPA: No minimum requirement
• Standardized Tests: Not required
• Application Fee: $50
• Minimum Education: Bachelor’s degree
• Other Requirements: Official transcripts

Applying to University of Maryland Global Campus

1. Complete an online application.
2. Pay the application fee.
3. Submit your official transcripts.
4. Apply for financial aid.

Wright State University is a public university that was founded in 1964, and it has two campus locations in Ohio. It was named after Orville and Wilbur Wright, who built and flew the first successful airplane. Wright State University has over 11,000 students enrolled in its 315 degree programs from associate degrees to doctoral degrees .

Master of Science in Marketing Analytics and Insights

Wright State University’s Master of Science in Marketing Analytics and Insights degree program equips its online students with the analytical and technical skills needed to work in roles such as digital marketing analyst or business operations specialist. Students generally complete between 11 and 18 credits per semester. In core courses and electives, students practice interpreting marketing data using case studies in a business environment.

Master of Science in Marketing Analytics and Insights Overview

• Accreditation: Higher Learning Commission
• Tuition: $7,956/semester (in state); $12,950/semester (out of state)
• Required Credits: 30 credits
• Program Length: 3 semesters at 10 credits/semester
• Learning Format: Online
• NCES School Graduation Rate: 43%

Master of Science in Marketing Analytics and Insights Admission Requirements

• GPA: 3.0 (a GPA of 2.7-2.99 is eligible for conditional admission)
• Standardized Tests: Not required with at least a 2.7 GPA
• Application Fee: $40
• Minimum Education: Bachelor’s degree with 6 credits in statistics
• Other Requirements: 2 years of work experience, official transcripts

Applying to Wright State University

1. Submit an online application.
2. Pay the application fee.
3. Submit your official transcripts from previous schools.
4. Apply for financial aid.

A marketing manager leads a team of marketers to develop viable marketing strategies to promote a product or service using advertising, trade shows, social media campaigns, and search engine optimization. The marketing manager is responsible for determining which strategies will work best to reach the target audience.

• Average Salary: $135,030
• Job Outlook: 10% job growth from 2020 to 2030
• Number of Jobs: 316,800
• Highest-Paying States: New York, New Jersey, California, Delaware, Virginia

Management analysts recommend solutions to improve the efficiency of an organization and its programs. They identify inefficient procedures, policies, and organizational structures that hinder an organization’s effectiveness. They can specialize in analyzing the marketing departments of different organizations.

• Average Salary: $93,000
• Job Outlook: 14% job growth from 2020 to 2030
• Number of Jobs: 907,600
• Highest-Paying States: Massachusetts, New Jersey, New York, Washington, Illinois

Market research analysts study markets to help their companies understand what products people want, who will buy them, and at what price. They learn about customers’ needs through surveys, focus groups, and other research methods to guide companies in making data-driven decisions for the organization.

• Average Salary: $63,920
• Job Outlook: 22% job growth from 2020 to 2030
• Number of Jobs: 740,900
• Highest-Paying States: Washington, Delaware, New York, New Jersey, Washington DC

Public relations specialists create content to enhance the image of their employer or client, as well as raise awareness of their brand. They may manage social media accounts or coordinate campaigns on radio, television, print media, or Internet campaigns. They also implement social media marketing and analyze business environments.

• Average Salary: $62,800
• Job Outlook: 11% job growth from 2020 to 2030
• Number of Jobs: 272,300
• Highest-Paying States: Washington DC, Washington, New York, Virginia, Florida

Survey researchers collect information about people’s attitudes and behavior for their clients or employers. They design surveys to assess how consumers feel about a product or service, and they use statistical analysis to predict whether new products will be successful.

• Average Salary: $59,740
• Job Outlook: 4% job growth from 2020 to 2030
• Number of Jobs: 12,700
• Highest-Paying States: Washington DC, Maryland, New York, Idaho, Iowa