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Best Online Marketing Analytics Master’s Degree Programs, Jobs, and Salaries

Yen Cantiga - June 01, 2022


The best online marketing analytics master’s degrees can up your game in the complex and in-demand field of marketing. Marketing analytics combines marketing, data science, and business analytics to create data-driven solutions to problems that a business faces. If you like solving problems, marketing analytics master’s degree jobs are challenging and fulfilling.

Many universities across the US offer online marketing analytics master’s degrees, so you can earn your degree and become an online marketing master at your own pace without going to campus. Online degrees have flexible schedules and are less than the national average cost of traditional in-person master’s programs. This article will help you choose which online Master’s Degree in Marketing Analytics is the right fit for you.

Where Can I Get a Marketing Analytics Master’s Degree Online?

You can get a marketing analytics master’s degree online at top schools like American University, Michigan State University, and Penn State World Campus. More of the best schools for a Master’s Degree in Marketing Analytics include Southern New Hampshire University and the University of Maryland Global Campus.

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What Schools Offer the Best Marketing Analytics Master’s Degrees?

  • American University
  • Michigan State University
  • Penn State World Campus
  • Southern New Hampshire University
  • University of Maryland Global Campus

What Are the Admission Requirements for an Online Marketing Analytics Master’s Degree?

The admission requirements for an online marketing analytics master’s degree are a bachelor’s degree from an accredited college or university with a minimum cumulative GPA of 3.0. Some programs require you to take introductory courses in marketing if your bachelor’s degree isn’t in marketing or a related subject.

Most schools require GMAT or GRE test scores to be submitted during the admissions process. If your program doesn’t require GMAT or GRE test scores, you should still submit them, especially if your bachelor’s degree GPA is below the school’s minimum GPA requirement. If you are an international student, you must provide English language proficiency test scores.

Some schools also require students to have professional work experience related to the marketing program. You’ll also have to provide letters of recommendation from supervisors or provide their contact details for professional references.

Online Marketing Analytics Master’s Degree Admission Requirements

  • Bachelor’s degree from an accredited college or university with a minimum GPA of 3.0
  • GMAT or GRE scores
  • Official transcripts
  • Resume or CV describing education and professional experience
  • Letters of recommendation or references
  • English language proficiency test (for international students)

How to Get a Marketing Analytics Master’s Degree Online

You can get a marketing analytics master’s degree online by fulfilling all the degree requirements for graduation. This includes completing 30 to 45 required credit hours in core courses and electives, maintaining a 3.0 GPA, and completing a capstone project or doing a marketing analytics internship.

Marketing Analytics Degree Requirements

  • Maintain a 3.0 GPA
  • Complete 30 to 45 total credits
  • 18 to 33 marketing and analytics core course credits
  • 3 to 12 elective credits
  • Complete a capstone project or do an internship

Best Online Marketing Analytics Master’s Degree Programs and Schools: Overview

School Program Accreditation
American University Master of Science in Marketing Analytics Middle States Commission on Higher Education
Michigan State University Master of Science in Marketing Research Higher Learning Commission
North Carolina State University Master of Management with a Marketing Analytics Concentration Southern Association of Colleges and Schools Commission on Colleges
Oregon State University Master of Science in Business, Marketing Insights, and Analytics Northwest Commission on Colleges and Universities
Penn State World Campus Master of Science in Marketing Analytics and Insights Middle States Commission on Higher Education
Southern New Hampshire University Master of Science in Marketing-Marketing Research and Analytics New England Commission of Higher Education
Texas Tech University Master of Science in Marketing Research and Analytics Southern Association of Colleges and Schools Commission on Colleges
The University of Alabama Master of Science in Marketing with a Concentration in Marketing Analytics Southern Association of Colleges and Schools Commission on Colleges
University of Maryland Global Campus Master of Science in Management-Marketing Middle States Commission on Higher Education
Wright State University Master of Science in Marketing Analytics and Insights Higher Learning Commission

Best Schools for Marketing Analytics: Top Online Marketing Analytics Master’s Degree Programs

Below, we’ll explain more about the best school for marketing analytics with the top online marketing analytics master’s degree programs. Online Master’s Degrees in Marketing Analytics are growing in popularity. We’ve done the research to find the best online marketing analytics master’s degree programs to make sure the degree is worth your time and money. Below is a list of the top schools offering some of the best online Master’s Degrees in Marketing Analytics.

1

American University

Washington, DC

American University is a research university located in Washington, DC that was founded in 1893. It has a population of more than 14,000 students in law, undergraduate, and graduate studies. American University is made up of eight schools that offer 245 degrees and certificates.

Master of Science in Marketing Analytics

The Master of Science in Marketing Analytics at American University is offered at the Kogod School of Business. Students learn about brand strategy, integrated marketing strategy, and marketing analytics, and they practice applying their analytical skills to make data-driven decisions. This degree prepares students for a career in digital marketing.

Master of Science in Marketing Analytics Overview

  • Accreditation: Middle States Commission on Higher Education
  • Tuition: $1,759/credit (July Term), $1,812/credit (all other terms)
  • Required Credits: 33 credits
  • Program Length: 15 months
  • Learning Format: Online with one required in-person practicum
  • NCES School Graduation Rate: 79%

Master of Science in Marketing Analytics Admission Requirements

  • GPA: 3.3
  • Standardized Tests: Not required
  • Application Fee: $100
  • Minimum Education: Bachelor’s degree or equivalent
  • Other Requirements: Resume, 2 personal statement essays, 2 letters of recommendation, English language proficiency assessment scores for international students

Applying to American University

  1. Submit an online application.
  2. Pay the application fee.
  3. Submit a resume, two personal statement essays, and two letters of recommendation.
  4. Have previous schools send official transcripts to American University.
  5. Submit standardized test scores (not required).

2

Michigan State University

East Lansing, MI

Michigan State University (MSU) is a public research university with more than 200 academic programs. It is home to 49,695 students, 80 percent of whom are from Michigan. Around 78 percent of master’s degree graduates are employed full-time after graduation, and 14 percent of master’s degree graduates go on to earn a second master’s degree or a PhD.

Master of Science in Marketing Research

MSU’s Master of Science in Marketing Research is a top-ranked marketing research program. Students can take the entire program online either full-time for a 12-month program or part-time for a 20-month program. To graduate, students complete a marketing internship for real-world experience, a research project, and fulfill 34 credits in marketing, research, and analytics courses.

Master of Science in Marketing Research Overview

  • Accreditation: Middle States Commission on Higher Education
  • Tuition: $840/credit (in state); $1,102.94/credit (out of state)
  • Required Credits: 34 credits
  • Program Length: 12 months (full-time); 20 months (part-time)
  • Learning Format: Online or in-person
  • NCES School Graduation Rate: 81%

Master of Science in Marketing Research Admission Requirements

  • GPA: No minimum requirement for admission, but with a GPA of at least 3.5 for a bachelor’s degree you don’t need to submit standardized test scores
  • Standardized Tests: GMAT or GRE (waivers available)
  • Application Fee: $65 (domestic); $75 (international)
  • Minimum Education: Bachelor’s degree
  • Other Requirements: Previous work experience, resume, academic statement of purpose, two recommendations, English language proficiency exam for international students

Applying to Michigan State University

  1. Submit an online application.
  2. Submit your English language proficiency test scores (international applicants only).
  3. Submit your GMAT or GRE scores.
  4. Request official transcripts from all previous institutions attended.

3

North Carolina State University

Raleigh, NC

North Carolina State University (NCSU) is a public research university that was founded in 1887 and today is known for its STEM programs. NCSU has 12 colleges with 68 departments that house more than 37,500 students. Over 100 of NCSU’s academic programs are offered fully online.

Master of Management with Marketing Analytics Concentration

The Master of Management with a concentration in Marketing Analytics is offered by the Poole College of Management. This program trains working professionals in using current data analytics techniques to drive growth in their respective fields through marketing strategies and modeling techniques. This program is only offered on a part-time schedule.

Master of Management with Marketing Analytics Concentration Overview

  • Accreditation: Southern Association of Colleges and Schools Commission on Colleges
  • Tuition: $505.28/credit hour (in state); $1,572.28/credit hour (out of state)
  • Required Credits: 30 credits
  • Program Length: 2 years
  • Learning Format: Online
  • NCES School Graduation Rate: 84%

Master of Management with Marketing Analytics Concentration Admission Requirements

  • GPA: 3.0
  • Standardized Tests: Not required
  • Application Fee: $75 (US residents); $85 (international applicants)
  • Minimum Education: Bachelor’s degree
  • Other Requirements: Personal statement, resume, transcripts, 2 recommendations (at least 1 must be a professional reference), proof of English proficiency for non-US residents

Applying to North Carolina State University

  1. Review the application deadlines.
  2. Complete an online application.
  3. Upload personal statement, resume, transcripts, and two recommendations to the online application.
  4. Send in official standardized test scores (optional).

4

Oregon State University

Corvallis, OR

Oregon State University is a public research university with more than 200 academic programs. The university has two campuses with 11 colleges and 12 research experiment stations. OSU offers both on-campus and online programs to 34,108 undergraduate and graduate students all over the world.

Master of Science in Business, Marketing Insights, and Analytics

This 45-credit degree combines marketing communications with business analytics. Students will learn how to develop marketing campaigns using analytics skills. Projects include analyzing consumer behavior to provide solutions to real-world problems.

Master of Science in Business, Marketing Insights, and Analytics Overview

  • Accreditation: Northwest Commission on Colleges and Universities
  • Tuition: $868/credit
  • Required Credits: 45 quarter credits (equivalent to 30 semester credits)
  • Program Length: 9 months (full-time); 21 months (part-time)
  • Learning Format: Online
  • NCES School Graduation Rate: 69%

Master of Science in Business, Marketing Insights, and Analytics Admission Requirements

  • GPA: 3.0
  • Standardized Tests: Not required unless the applicant doesn’t meet minimum GPA
  • Application Fee: $75 (domestic students); $85 (international students)
  • Minimum Education: Bachelor’s degree
  • Other Requirements: Resume, two professional or academic references, official transcripts

Applying to Oregon State University

  1. Complete an online application.
  2. Upload and attach transcripts, resume, and letters of reference to the online application.
  3. Pay the application fee via credit card.
  4. Submit official transcripts after admission.

5

Penn State World Campus

University Park, PA

Penn State World Campus has over 20,000 students and is the second-largest campus in the Pennsylvania State University system. Penn State World Campus started offering online education in 1998, and today it has more than 175 fully-online degree and certificate programs.

Master of Science in Marketing Analytics and Insights

Penn State World Campus’ Master of Science in Marketing Analytics and Insights is a specialized program for marketing professionals who want to enhance their current marketing careers or who are looking for a career change. This program includes an optional global immersion trip where students will spend one week visiting a key international business city with other students from the Smeal College of Business.

Master of Science in Marketing Analytics and Insights Overview

  • Accreditation: Middle States Commission on Higher Education
  • Tuition: $1,046/credit
  • Required Credits: 30 credits
  • Program Length: 4 semesters at 9 credits/semester
  • Learning Format: Online
  • NCES School Graduation Rate: 73%

Master of Science in Marketing Analytics and Insights Admission Requirements

  • GPA: 3.0
  • Standardized Tests: Not required
  • Application Fee: $65
  • Minimum Education: Bachelor’s degree or equivalent
  • Other Requirements: Contact information for 2 references, resume, statement of purpose essay, official transcripts, English language proficiency test score for international applicants

Applying to PennState World Campus

  1. Complete an online application.
  2. Upload and attach reference contact information, resume, and statement of purpose essay to the online application.
  3. Submit official transcripts.
  4. Apply for financial aid.

6

Southern New Hampshire University

Manchester, NH

Founded in 1932, Southern New Hampshire University (SNHU) offers over 250 programs with flexible learning options to more than 135,000 traditional college students and working professionals. US News & World Report ranks SNHU as the most innovative school in the northern US .

Master of Science in Marketing-Marketing Research and Analytics

The Master of Science in Marketing-Marketing Research and Analytics program will train students to develop data-driven marketing plans. It covers coursework in analytics, critical thinking, communication, and decision-making skills. You can become a marketing analyst, brand director, or other related positions in digital marketing or marketing management after graduation.

Master of Science in Marketing-Marketing Research and Analytics Overview

  • Accreditation: New England Commission of Higher Education
  • Tuition: $627/credit
  • Required Credits: 36 credits
  • Program Length: 16 months
  • Learning Format: Online
  • NCES School Graduation Rate: 37%

Master of Science in Marketing-Marketing Research and Analytics Admission Requirements

  • GPA: 2.75
  • Standardized Tests: Not required
  • Application Fee: None
  • Minimum Education: Bachelor’s degree
  • Other Requirements: Official transcripts, Electronic Attestation Form to show that you have a high school diploma or GED

Applying to Southern New Hampshire University

  1. Complete an online application form.
  2. Submit official transcripts.
  3. Submit Electronic Attestation Form.
  4. Speak with an admissions counselor.
  5. Apply for financial aid.

7

Texas Tech University

Lubbock, TX

Texas Tech University is a public research university that was founded in 1923. Today, it is the largest university in western Texas. In 2021, Texas Tech had 40,466 students enrolled in its 200 degree programs. Texas Tech is designated as a Hispanic-Serving Institution by the Department of Education.

Master of Science in Marketing Research and Analytics

The Master of Science in Marketing Research and Analytics at Texas Tech University focuses on both quantitative and qualitative methods in marketing. Students will be trained to use statistical analysis techniques and critical thinking skills to support marketing decisions.

Master of Science in Marketing Research and Analytics Overview

  • Accreditation: Southern Association of Colleges and Schools Commission on Colleges
  • Tuition: $2,997/semester for 9 credits (all online students)
  • Required Credits: 30 credits
  • Program Length: 4 semesters at 9 credits/semester
  • Learning Format: Online
  • NCES School Graduation Rate: 63%

Master of Science in Marketing Research and Analytics Admission Requirements

  • GPA: No minimum requirement
  • Standardized Tests: Not required
  • Application Fee: $75
  • Minimum Education: Bachelor’s degree
  • Other Requirements: Unofficial transcripts, resume, 3 letters of recommendation, short essays, English proficiency scores for international students

Applying to Texas Tech University

  1. Complete an online application form.
  2. Submit transcripts, resume, three letters of recommendation, and short essays.
  3. Pay the application fee.
  4. Check with your graduate advisor for additional documents and the next steps for admission.

8

The University of Alabama

Tuscaloosa, AL

Founded in 1831, the University of Alabama is Alabama’s oldest public university and is affectionately called “The Capstone” by alumni. The University of Alabama is a large school, with 38,320 first-year students enrolled in 2021. It has 13 colleges and schools, including the Culverhouse College of Business and a graduate school.

Master of Science in Marketing with a Concentration in Marketing Analytics

This specialized master’s degree program in marketing teaches students what they need to know about marketing analytics to achieve their career goals. This program includes a capstone project to apply core concepts to real-world problems. Graduates of this program can work in marketing management, integrated marketing communications, or, with additional experience in marketing, as a chief marketing officer.

Master of Science in Marketing with a Concentration in Marketing Analytics Overview

  • Accreditation: Southern Association of Colleges and Schools Commission on Colleges
  • Tuition: $440/credit
  • Required Credits: 33 credits
  • Program Length: 4 semesters at 9 credits/semester
  • Learning Format: Online
  • NCES School Graduation Rate: 72%

Master of Science in Marketing with a Concentration in Marketing Analytics Admission Requirements

  • GPA: 3.3
  • Standardized Tests: GMAT with a minimum score of 580 or GRE with a minimum score of 308
  • Application Fee: $65 (domestic applicants) $80 (international applicants)
  • Minimum Education: Bachelor’s degree
  • Other Requirements: Statement of purpose, resume, 3 letters of recommendation

Applying to the University of Alabama

  1. Review and gather required documents.
  2. Submit an online application form.
  3. Upload your statement of purpose, resume, and three letters of recommendation.
  4. Check your online application status on the website to see if you need to submit any additional materials.

9

University of Maryland Global Campus

Adelphi, MD

University of Maryland Global Campus (UMGC) specializes in education for working adults and members of the military, and it offers fully online courses that are accessible anywhere, anytime. It has over 90 degrees and certificates for online students. UMGC also offers career services to its graduates after program completion.

Master of Science in Management-Marketing

This 36-credit online Master’s Degree in Management with a Marketing specialization will teach effective marketing strategies and hone your digital marketing expertise. This advanced degree also focuses on management and leadership skills so that you’ll be prepared for a mid- or senior-level position after graduation.

Master of Science in Management-Marketing Overview

  • Accreditation: Middle States Commission on Higher Education
  • Tuition: $514/credit (in state); $659/ credit (out of state); $480/ credit (military)
  • Required Credits: 36 credits
  • Program Length: 6 semesters at 6 credits/semester
  • Learning Format: Online
  • NCES School Graduation Rate: 18%

Master of Science in Management-Marketing Admission Requirements

  • GPA: No minimum requirement
  • Standardized Tests: Not required
  • Application Fee: $50
  • Minimum Education: Bachelor’s degree
  • Other Requirements: Official transcripts

Applying to University of Maryland Global Campus

  1. Complete an online application.
  2. Pay the application fee.
  3. Submit your official transcripts.
  4. Apply for financial aid.

10

Wright State University

Dayton, OH

Wright State University is a public university that was founded in 1964, and it has two campus locations in Ohio. It was named after Orville and Wilbur Wright, who built and flew the first successful airplane. Wright State University has over 11,000 students enrolled in its 315 degree programs from associate degrees to doctoral degrees .

Master of Science in Marketing Analytics and Insights

Wright State University’s Master of Science in Marketing Analytics and Insights degree program equips its online students with the analytical and technical skills needed to work in roles such as digital marketing analyst or business operations specialist. Students generally complete between 11 and 18 credits per semester. In core courses and electives, students practice interpreting marketing data using case studies in a business environment.

Master of Science in Marketing Analytics and Insights Overview

  • Accreditation: Higher Learning Commission
  • Tuition: $7,956/semester (in state); $12,950/semester (out of state)
  • Required Credits: 30 credits
  • Program Length: 3 semesters at 10 credits/semester
  • Learning Format: Online
  • NCES School Graduation Rate: 43%

Master of Science in Marketing Analytics and Insights Admission Requirements

  • GPA: 3.0 (a GPA of 2.7-2.99 is eligible for conditional admission)
  • Standardized Tests: Not required with at least a 2.7 GPA
  • Application Fee: $40
  • Minimum Education: Bachelor’s degree with 6 credits in statistics
  • Other Requirements: 2 years of work experience, official transcripts

Applying to Wright State University

  1. Submit an online application.
  2. Pay the application fee.
  3. Submit your official transcripts from previous schools.
  4. Apply for financial aid.

What Is an Online Marketing Analytics Master’s Degree?

An online marketing analytics master’s degree is a degree program for business professionals to learn how to analyze marketing data to make strategic business decisions. As an online student in a marketing analytics master’s degree program, you will study business analytics theories and practice applying those theories to real-world experiences, either through a capstone project or internship.

This degree gives you a solid foundation in business analytics, strategic marketing management, and project management to prepare you for a wide variety of career opportunities in digital marketing communication, marketing management, and business analytics. A Master’s Degree in Marketing Analytics leads to high-paying jobs with a quick return on investment.

Online vs In-Person Marketing Analytics Degrees

If you’re thinking about pursuing a degree in marketing analytics, you may be wondering what the differences are between an online vs an in-person degree program and which experience is right for you. Both learning formats have unique benefits and the right choice for you depends on your individual situation. Below are the top five benefits of online and traditional in-person marketing analytics degrees so you can decide which is best for you.

Top 5 Benefits of an Online Master’s Degree in Marketing Analytics

  • Accessible from anywhere. Online marketing degrees are more accessible because you can attend classes from any location with an Internet connection. The online format of these programs is extremely convenient.
  • Flexible schedule. Most online programs are self-paced, so you have the flexibility to accomplish personal life goals while working on your degree whether you’re a part-time or a full-time student.
  • More control of your education. Most online programs follow an asynchronous format and hand you all the course materials at once. You can review any section as often as you want.
  • More program options. Since you don’t have to consider the location when choosing an online business school, you have way more options. Some schools even offer the same tuition for in-state and out-of-state students in their online programs.
  • Less expensive. Online programs usually cost less than traditional marketing analytics master’s programs. You also don’t need to budget for transportation or moving costs.

Top 5 Benefits of an In-Person Master’s Degree in Marketing Analytics

  • Distraction-free environment. Some students concentrate better in in-person classes because there are fewer distractions in a physical classroom than at home.
  • Hands-on learning. In-person learning gives students a more hands-on experience of the topics that are taught by expert faculty as you discuss and work through examples in class.
  • Access to school facilities. An in-person Master’s Degree in Marketing Analytics enables students to access a wide range of school facilities, including libraries and computer labs.
  • Networking opportunities. Since on-campus master’s degree programs are done live with students physically present, it’s easy to network with other experts and marketing professionals before and after class or at special business school lectures and events. The main goal of a marketer is usually to market themselves to get better job opportunities.
  • Regular schedule. An in-person Master’s Degree in Marketing Analytics follows a regular weekly schedule of classes. This structure can be helpful if you struggle with procrastination.

What Types of Online Master’s Degrees Can You Get in Marketing Analytics?

The types of online master’s degrees that you can get in marketing analytics are a Master of Science (MS), Master of Arts (MA), Master of Management (MM), or Master of Business Administration (MBA). These different types of online marketing analytics master’s degrees are usually offered through a university’s business school. Each degree follows the same core curriculum, but they focus on different aspects of marketing analytics.

Is It Better to Get a Master of Arts or Master of Science in Marketing Analytics?

It is better to get a Master of Science in Marketing Analytics because an MS degree focuses more on using statistical analysis tools to solve problems related to marketing analytics, such as analyzing market trends. Most MS programs require students to complete a capstone project where they apply their knowledge and analytical skills through projects with a company or organization, which prepare students for jobs in business analytics.

An MA degree teaches you about the theories behind marketing analytics and consumer behavior. This graduate program includes fewer courses in statistics and more courses that focus on qualitative research methods. This type of graduate program prepares you for jobs that focus on customer experiences.

Both the Master of Arts (MA) and Master of Science (MS) degrees in marketing analytics provide students with the knowledge they need to advance their careers in marketing research. The degree that is better for you depends on the exact type of job you want after graduation.

How Much Does a Marketing Analytics Master’s Degree Cost?

A marketing analytics master’s degree costs an average of $19,314 per year, according to the National Center for Education Statistics. Actual costs will vary depending on whether the school is public, non-profit, or for-profit. For private schools, the average yearly cost is $25,929, while public schools only charge an average of $12,171 per year for in-state students.

How Long Does It Take to Get a Marketing Analytics Master’s Degree Online?

It takes one to two years to get a marketing analytics master’s degree online. These graduate degree programs require students to complete around 30 to 35 credits using the semester system or 45 credits using the quarter-credit system.

Full-time students taking 12 to 15 credits per semester can complete their online graduate programs in one year or one year and a few months. Part-time students will have to add another semester or two. Some of the degrees on our list are only offered as part-time programs, so make sure a full-time program is available if you want to complete your degree in a year. You could also enroll in an accelerated program, which takes about a year as well.

Are Online Marketing Analytics Degrees Respected?

Yes, online marketing analytics master’s degrees are respected. While it is true that some employers may still prefer graduates of traditional programs to virtual programs, many businesses know that online degrees offered by accredited schools are equal to in-person programs. Plus, your degree will not say that it’s an online degree, it will just state that it’s a Master of Science in Marketing Analytics.

Online degrees are much more common than they use to be. Even before the COVID-19 pandemic, the National Center for Education Statistics reported that around 32 percent of graduate students were taking fully-online programs .

Is Marketing Analytics Hard to Learn Online?

No, marketing analytics is not hard to learn online. However, you do need more patience and self-management skills when completing a degree in a virtual classroom. Online graduate degrees can be more challenging than on-campus programs because it takes more effort to stay organized and motivated. The best way to learn marketing analytics online is to enroll in one of the best online Master’s Degrees in Marketing Analytics programs we’ve explained in this article.

Marketing Analytics Bootcamp vs Online Marketing Analytics Master’s Degree: Which Is Better?

If you’re comparing a marketing analytics bootcamp vs an online marketing analytics master’s degree, the main difference between the two is the length of the program and the depth of the core curriculum. Below we’ll explain how these differences affect students.

Top 5 Benefits of an Online Marketing Analytics Master’s Degree

  • More job opportunities . A marketing analytics master’s degree will open more job opportunities and career growth in marketing. Many mid-level jobs require a master’s degree to qualify.
  • Flexible programs. Online marketing analytics master’s degrees give you the freedom to attend full-time or part-time, depending on your schedule and work and family responsibilities.
  • Develop strong industry skills. The marketing field is changing quickly, so you will need to learn up-to-date marketing analytics skills.
  • Enhanced professional network. Graduate students have a chance to connect with a wide variety of business professionals. Your professors will be industry leaders who can provide you with real-world knowledge.
  • Increased earning potential. Earning a master’s degree can significantly increase your income. According to Glassdoor, master’s degree holders make $200 more per week than bachelor’s degree holders.

Top 5 Benefits of a Marketing Analytics Bootcamp

  • Faster. One of the reasons you should attend a bootcamp is to gain technical skills and enter the workforce after only three to nine months.
  • Less expensive. A marketing analytics bootcamp is less expensive than a Master’s Degree in Marketing Analytics.
  • Market-oriented curriculum. Bootcamps align their programs with the demands of the industry to address the skill gap. Marketing bootcamps constantly update their curriculum to give participants more advantages in the field.
  • Focus on technical skills. Since bootcamps are shorter, they focus on the real-world application of technical skills. Bootcamps don’t spend much time working on soft skills or management skills.
  • Career support. Marketing analytics bootcamps prepare students for the job market by helping them prepare for interviews and updating their resumes.

Why You Should Get a Marketing Analytics Master’s Degree Online

You should get a marketing analytics master’s degree online if you want to transition to a marketing career from a different field or if you want to advance to a higher-level position in your current marketing career.

An online Master’s Degree in Marketing Analytics will help students master a wide range of marketing analytics skills. Students will also develop critical soft skills like communication, time management, and adaptability. This specialized degree also offers the opportunity to interact with classmates from all over the world, which can improve your global cultural competence.

What Courses Do You Take in an Online Master’s Degree Program in Marketing Analytics?

If you’re looking for an online program in marketing analytics, you may wonder what courses you’ll take. The curriculum includes core courses and elective courses in marketing and analytics. Here’s an overview of some standard core courses in marketing analytics online master’s degree programs.

Digital Marketing Communications

Digital marketing communications, sometimes referred to as integrated marketing communications, teach students how to use digital platforms to communicate with customers. It focuses on how to use social media, Google Analytics, and search engine optimization to create effective marketing campaigns.

Predictive Analytics

Predictive analytics teaches students how to use data to predict future consumer behavior and market trends. Students will use algorithms to help organizations better understand their customers and anticipate their buying habits. This course also covers effective sales management and customer relationship management.

Statistical Data Management

This course will teach you how to organize and analyze massive amounts of data generated every day by businesses. You’ll learn how to use this data to improve your company’s operations and make better decisions. This course teaches the practical applications of data management, data analysis, and marketing management in advanced marketing analysis.

Business Development

Business development is an essential aspect of marketing analytics degree programs because it prepares you for future job roles in business strategy and business analytics. It is designed to teach students how to think like entrepreneurs and how to develop and implement business strategies to promote products and services in real-world scenarios.

Statistical Modeling

Statistical modeling offers students a chance to learn how to apply statistical models to customer data and how this information can be turned into actionable recommendations. The course will cover regression, forecasting, optimization, and predictive modeling.

Continuing Education Paths for Online Marketing Analytics Master’s Degree Graduates

The most popular continuing education path for online marketing analytics master’s degree graduates is getting a PhD. An online marketing analytics master’s degree can help you land managerial positions in marketing. However, if you’re interested in becoming a top executive, you’ll need to continue your education with a PhD, Master of Business Administration, or Doctorate of Business Administration.

Acquiring another degree will take more time and money. An easier way to get more credentials for a potential pay raise is by earning a professional certification or certificate in digital marketing, social media analytics, or business analytics. A certification is a professional exam that certifies your knowledge, while a certificate is an educational program that teaches you new skills.

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What to Look For in the Best Marketing Analytics Master’s Degree Programs

The things to look for in the best marketing analytics master’s degree programs are accreditation, career services, school reputation, curriculum, and flexibility. To find the right program for you, it’s best to consider your options carefully with these characteristics in mind.

Accreditation

The first thing you should look for in a Master’s Degree in Marketing Analytics program is whether the school and the program are accredited. Before you submit your online application, ensure that the school is accredited by a reputable organization.

Flexibility

One of the key benefits of an online program is flexibility. The best marketing analytics master’s degree program for you should be flexible enough to fit into your schedule. Look for a program that allows you to balance your education and your personal life.

School Reputation

Make sure that the Master’s Degree in Marketing Analytics program you want to attend is at a respected business school. A little research on independent ranking sites, such as US News & World Report, or asking business professionals their opinion of the school will give you an idea of whether the school is respected or not.

Curriculum

Before you start the application process, you should check the curriculum of the programs you are interested in to find out if the courses align with your career goals. Read the course descriptions and make sure you can fulfill the program’s credit requirements while getting a strong foundation in the subjects that matter most to you.

Career Services

One of the reasons to get a master’s degree is to access more career options. Make sure that the online school offers career services and job search assistance. Career services departments can help you in the job market by helping you write an effective resume and connecting you with potential employers.

What Is the Most Affordable Online Marketing Analytics Master’s Degree?

The most affordable online marketing analytics master’s degree is the Master of Science in Marketing with a concentration in Marketing Analytics at the University of Alabama. Tuition is $14,520 for the 33-credit program.

Can I Get a Marketing Analytics Master’s Degree Online for Free?

No, you can’t get a marketing analytics master’s degree online for free. However, you can lower the cost by applying for federal financial aid by submitting the Free Application for Federal Student Aid (FAFSA) or applying for scholarships for graduate students .

Salary and Job Outlook for Online Marketing Analytics Master’s Degree Graduates

Business professionals in a meeting room, watching a presenter.
Marketing analytics is a growing field that focuses on understanding consumer behavior and using that knowledge to increase sales. The best online Master’s Degree in Marketing Analytics programs can help you start a fulfilling career in the field.

Now that you know what it takes to get your graduate degree, you might be wondering about how to find marketing analytics master’s degree jobs. Fortunately, with the rise of social media marketing, marketing analytics is a rapidly growing field with plenty of future careers for professionals like you with a specialized master’s degree.

How Hard Is It to Get a Job With a Marketing Analytics Master’s Degree?

It is not very hard to get a job with a marketing analytics master’s degree. An online Master’s Degree in Marketing Analytics is an in-demand qualification that will give you an advantage in your job search. Schools with a career services department can help you land the job you want and connect you with alumni at various businesses.

What’s the Average Online Marketing Analytics Master’s Degree Salary?

The average salary for a graduate with an online marketing analytics master’s degree is $67,000 per year, according to PayScale. People who earn this degree are qualified to manage marketing campaigns, identify trends, and make predictions about the future of business, as well as help companies understand how they can improve their business strategies.

What Jobs Can You Get With an Online Marketing Analytics Master’s Degree?

The jobs you can do with an online marketing analytics master’s degree are market research analyst, marketing manager, management analyst, public relations specialist, and survey research. Becoming a marketing analyst isn’t hard once you get your degree.

Marketing Analytics Degree Jobs

  • Market Research Analyst
  • Marketing Manager
  • Management Analyst
  • Public Relations Specialist
  • Survey Researchers

Potential Careers With an Online Marketing Analytics Degree

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How Much Money Can You Make With an Online Marketing Analytics Master’s Degree?

You can make between an average of $59,740 and $135,030 per year with an online marketing analytics master’s degree. However, earnings can vary widely by industry and location. Graduates with full-time professional experience will be able to access jobs with higher salaries than those with less work experience.

The career outlook for most jobs in marketing is very promising. Many jobs in the section below are predicted to grow faster than average, resulting in more job openings in the field of marketing analytics.

Highest-Paying Online Marketing Analytics Master’s Degree Jobs and Salaries: Overview

Marketing Analytics Master’s Degree Jobs Average Salary
Marketing Manager $135,030
Management Analyst $93,000
Market Research Analyst $63,920
Public Relations Specialist $62,800
Survey Researcher $59,740

Best Jobs for Online Marketing Analytics Master’s Degree Grads

The best jobs for online marketing analytics master’s degree grads are mid-level management positions in marketing and marketing analyst jobs. Below are the job outlook, salary, and responsibilities for the highest-paying jobs in marketing analytics for master’s degree graduates.

1

Marketing Manager

Average Salary: $135,030

A marketing manager leads a team of marketers to develop viable marketing strategies to promote a product or service using advertising, trade shows, social media campaigns, and search engine optimization. The marketing manager is responsible for determining which strategies will work best to reach the target audience.

2

Management Analyst

Average Salary: $93,000

Management analysts recommend solutions to improve the efficiency of an organization and its programs. They identify inefficient procedures, policies, and organizational structures that hinder an organization’s effectiveness. They can specialize in analyzing the marketing departments of different organizations.

3

Market Research Analyst

Average Salary: $63,920

Market research analysts study markets to help their companies understand what products people want, who will buy them, and at what price. They learn about customers’ needs through surveys, focus groups, and other research methods to guide companies in making data-driven decisions for the organization.

4

Public Relations Specialist

Average Salary: $62,800

Public relations specialists create content to enhance the image of their employer or client, as well as raise awareness of their brand. They may manage social media accounts or coordinate campaigns on radio, television, print media, or Internet campaigns. They also implement social media marketing and analyze business environments.

5

Survey Researcher

Average Salary: $59,740

Survey researchers collect information about people’s attitudes and behavior for their clients or employers. They design surveys to assess how consumers feel about a product or service, and they use statistical analysis to predict whether new products will be successful.

Best Jobs According to Your Major

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Is an Online Marketing Analytics Master’s Degree Worth It?

Yes, an online marketing analytics master’s degree is worth it. Whether you want to move up into a more senior position in your current marketing career or you want to transition to a career in marketing from a different field, an online Master’s Degree in Marketing Analytics gives you the education you need to reach your career goals.

Online degree programs are especially worth it for working professionals who want to advance their careers but can’t take time off from work or travel long distances for traditional college classes. It’s relatively easy to be an online student and maintain your current work and personal responsibilities.

Additional Reading About Marketing Analytics

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Online Marketing Analytics Master’s Degree FAQ

What undergraduate majors should I take for an online Master’s Degree in Marketing Analytics?

There is no required undergraduate major for a Master’s Degree in Marketing Analytics. However, if you are already earning a Bachelor’s Degree in Marketing Analytics or a similar field, you might be eligible for a dual degree program that will enable you to start working on your master’s degree while you are finishing your bachelor’s degree.

Can I switch to other industries besides marketing with a master’s degree?

Yes, you can start a career in business management or become a business analyst . Having a master’s degree gives you the freedom to move into related industries because master’s degree programs cover material that is relevant to many fields.

Where can I work with a marketing analytics degree?

You can work at private advertising agencies or for large corporations. If you pursue a marketing analytics career, you will analyze consumer insights and use data to solve problems with data-driven decision-making.

Are elective courses required to finish the marketing analytics master’s degree program?

Yes, elective courses are required to complete the marketing analytics master’s degree program. However, in some programs with a concentration or specialization, all of your electives are pre-determined to fulfill the concentration or specialization requirements. An academic advisor can help you plan the courses you should take to get the education you are looking for.

About us: Career Karma is a platform designed to help job seekers find, research, and connect with job training programs to advance their careers. Learn about the CK publication.

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Yen Cantiga

About the author: Yen is an expert tech writer with eight years of experience. She previously worked for a top tech and engineering school, where she began her love for helping people find jobs in tech. She also has worked in digital media and other sectors.

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