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Best Digital Marketing Bachelor’s Degree Programs, Jobs, and Salaries

David Torrealba - May 23, 2022


Modern businesses need a team of marketing experts, but the traditional techniques of promoting products and services are no longer the focus of marketing. In today’s tech-driven society, earning a digital marketing bachelor’s degree is a worthwhile investment. Popular companies have learned that their marketing strategy must lean heavily on digital ads to appeal to their target market.

There are various schools to attend to get one of the best digital marketing bachelor’s degrees. Investing in a digital marketing bachelor’s degree program will guarantee you a promising future in the digital marketing job market. Keep reading for the best Bachelor’s Degrees in Digital Marketing.

What Is Digital Marketing?

Digital marketing is a way of appealing to potential customers through the Internet, electronic devices, and visual media such as film and television. It consists of using information technologies and marketing analytics as a vehicle to promote, sell, and expand the scope of certain products or services in a potentially profitable market.

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Where Can I Get a Bachelor’s Degree in Digital Marketing?

You can get a Bachelor’s Degree in Digital Marketing at some of the best colleges located all over the country. Our list of the best in-person and online programs only include accredited colleges, meaning your education is guaranteed to meet industry standards.

The best digital marketing schools also offer programs with flexible schedules. Keep reading to see our list of the top digital marketing degree programs you can earn both on-campus and online.

What Schools Offer the Best Digital Marketing Bachelor’s Degrees?

  • Liberty University
  • Southern New Hampshire University
  • Colorado State University
  • Portland University
  • Full Sail University

What Are the Admission Requirements for a Bachelor’s Degree in Digital Marketing?

The admissions requirements for a Bachelor’s Degree in Digital Marketing include a high school diploma or equivalency such as a GED, standardized test scores, and often a minimum GPA. Depending on the school, you may also need to provide a written application, school transcripts, letters of recommendation, and an admissions essay. Some schools also require an application fee.

Digital Marketing Bachelor’s Degree Admission Requirements

  • 2.0+ GPA
  • Application form and fee
  • ACT and/or SAT scores
  • Letters of recommendation and/or personal essay
  • High school and/or college transcripts, and GED scores (if applicable)

How to Get a Bachelor’s Degree in Digital Marketing

You can get a digital marketing bachelor’s degree by enrolling in one of the best digital marketing schools and completing all of the credit hours required for the entire program. Prior to enrolling, determine if you are better suited for earning a digital marketing degree in-person or in an online environment. This is key to your success in getting a Bachelor’s Degree in Digital Marketing.

The best way to get a digital marketing bachelor’s degree is to study the field of marketing a bit prior to enrolling in a digital marketing degree program. Learning basic digital marketing skills beforehand is not required, but can be useful knowledge to have prior to your education.

How Many Credits Do You Need for a Bachelor’s Degree in Digital Marketing?

You need 120 to 180 credits to earn a Bachelor’s in Digital Marketing. Typically, about 40 to 60 of these credit hours are fulfilled by general education courses, while the remaining credit hours are electives and digital marketing core courses.

Digital Marketing Degree Requirements

  • 40 – 60 general education credits
  • 60 – 120 core education credits
  • Lower-level courses such as Intro to Business Information Systems and Business Writing
  • Upper-level courses such as Principles of Marketing and Consumer Behavior
  • Capstone project

Best Digital Marketing Bachelor’s Degree Programs and Schools: Overview

School Program Accreditation
Colorado State University Bachelor of Science in Business Administration: Marketing Concentration Higher Learning Commission
Full Sail University Bachelor of Science in Digital Marketing Accrediting Commission of Career Schools and Colleges
Kansas State University Bachelor of Science in Marketing Higher Learning Commission
North Park University Bachelor of Science in Marketing: Business Concentration Higher Learning Commission
Pace University Bachelor of Business Administration in Marketing, Advertising, and Integrated Marketing Communications Middle States Commission on Higher Education
Portland State University Bachelor of Arts or Bachelor of Science in Business Administration: Advertising and Marketing Concentration Northwest Commission on Colleges and Universities
University of Arizona Bachelor of Science in Business Administration: Marketing Concentration Higher Learning Commission
University of Texas at Arlington Bachelor of Business Administration in Marketing Southern Association of Colleges and Schools Commission on Colleges
University of Louisiana at Monroe Bachelor of Business Administration in Marketing Southern Association of Colleges and Schools Commission on Colleges
Washington State University Bachelor’s Degree in Advertising Northwest Commission on Colleges and Universities

Best Schools for Digital Marketing: Top Digital Marketing Bachelor’s Degree Programs

The best schools for a digital marketing bachelor’s degree are listed below. These schools all offer in-person learning to digital marketing students in some of the best digital marketing bachelor’s programs available. Upon completion of a bachelor’s program in digital marketing, students will have the digital marketing skills necessary for a successful marketing career.

Many schools offer programs where you can learn how to become a digital marketer . The following are 10 that offer the top digital marketing bachelor’s degree programs. Their curricula focus on marketing in areas from business management to communication strategies for customers.

1

Colorado State University

Fort Collins, CO

Colorado State University is often considered one of the top public institutions for research in the country. This institution offers many undergraduate and graduate programs, as well as certificates, with opportunities to partake in and even lead research studies.

Bachelor of Science in Business Administration: Marketing Concentration

This digital marketing degree program provides its students with the tools they'll need to succeed in digital marketing. Students learn digital marketing skills like how to understand what your target audience wants, why consumers buy certain things, and how to competitively price products.

Bachelor of Science in Business Administration: Marketing Concentration Overview

  • Accreditation: Higher Learning Commission
  • Tuition: $4,854.60/term (in state); $14,495.50/term (out of state)
  • Required Credits: 120 credits
  • Program Length: 4 years
  • Learning Format: In person
  • NCES School Graduation Rate: 70%

Bachelor of Science in Business Administration: Marketing Concentration Admission Requirements

  • GPA: No minimum GPA
  • Standardized Tests: ACT or SAT scores (for placement purposes only)
  • Application Fee: $50
  • Minimum Education: High school or equivalent
  • Other Requirements: Proof of MMR vaccines

Applying to Colorado State University

  1. Complete online application
  2. Pay $50 application fee or submit application fee waiver request
  3. Submit official high school and/or college transcripts
  4. Submit ACT/SAT scores (optional; only necessary in place of typical placement tests)
  5. Submit proof of MMR vaccines

2

Full Sail University

Winter Park, FL

Full Sail University was founded in Ohio in 1979 and moved to its current location in Winter Park, Florida in 1989. This school offers project-based education in its wide variety of associate, bachelor’s, and master’s degrees.

Bachelor of Science in Digital Marketing

This digital marketing degree program teaches classes on the core principles of digital marketing, branding, and storytelling. Students learn about marketing analytics, marketing plans, and how to build a digital strategy. You will use these and other digital marketing skills to create marketing campaigns.

Bachelor of Science in Digital Marketing Overview

  • Accreditation: Accrediting Commission of Career Schools and Colleges
  • Tuition: $517/credit hour
  • Required Credits: 120 credits
  • Program Length: 20 - 29 months
  • Learning Format: Hybrid, Online
  • NCES School Graduation Rate: 44%

Bachelor of Science in Digital Marketing Admission Requirements

  • GPA: 2.0
  • Standardized Tests: No tests required
  • Application Fee: $75
  • Minimum Education: High school or equivalent
  • Other Requirements: Admissions Interview

Applying to Full Sail University

  1. Complete the admissions interview
  2. Submit government photo ID
  3. Complete online application
  4. Pay $75 application fee
  5. Submit high school transcripts or equivalent

3

Kansas State University

Manhattan, KS

Kansas State University was founded in 1886, and has since grown to four different locations. Since, the school has seen over 20,000 students pass through its more than 250 undergraduate degree programs and 150 graduate programs.

Bachelor of Science in Marketing

The focus of this digital marketing degree is to prepare students for careers in marketing with skills in professional speaking, sales management, and public relations. You will study topics such as consumer behavior and how to create a marketing campaign.

Bachelor of Science in Marketing Overview

  • Accreditation: Higher Learning Commission
  • Tuition: $9,632/academic year (in state); $25,944/academic year (out of state)
  • Required Credits: 120 credits
  • Program Length: 4 years
  • Learning Format: In person
  • NCES School Graduation Rate: 68%

Bachelor of Science in Marketing Admission Requirements

  • GPA: 3.25+
  • Standardized Tests: ACT (21+) or SAT ERW+M (1060+)
  • Application Fee: $65
  • Minimum Education: High school or equivalent
  • Other Requirements: 2.0+ GPA on all college courses taken prior (if applicable)

Applying to Kansas State University

  1. Complete online application
  2. Pay $65 application fee
  3. Submit high school transcripts with 3.25+ GPA or ACT/SAT scores of 21+/1060+
  4. Submit transcripts of any college courses taken prior with 2.0+ GPA
  5. Apply for financial aid (optional)

4

North Park University

Chicago, IL

North Park University began in a church basement in 1891 by teaching English to Swedish immigrants. Now, the university has four locations, nearly 3,000 students each year, and 42 different undergraduate degree majors to choose from.

Bachelor of Science in Marketing: Business Concentration

The digital marketing degree program at North Park University teaches a wide range of subjects related to digital marketing. Students will study brand management, market research, customer relations, and sales. Students will also have the opportunity to complete an internship before graduating.

Bachelor of Science in Marketing: Business Concentration Overview

  • Accreditation: Higher Learning Commission
  • Tuition: $16,675/semester
  • Required Credits: 120 credits
  • Program Length: 4 years
  • Learning Format: In person
  • NCES School Graduation Rate: 59%

Bachelor of Science in Marketing: Business Concentration Admission Requirements

  • GPA: 2.75
  • Standardized Tests: ACT/SAT (19/990)
  • Application Fee: $40
  • Minimum Education: High school or equivalent
  • Other Requirements: High school attendance record, personal essay, letters of recommendation

Applying to North Park University

  1. Complete online application
  2. Pay $40 application fee
  3. Submit high school transcripts with 2.75+ GPA or equivalent
  4. Submit ACT/SAT scores of 19+ and 990+, respectively
  5. Submit high school attendance record, personal essay of 500 or less words, and letters of recommendation

5

Pace University

New York, NY

Pace University was founded as a one-room accounting school in 1906 and has since grown to a six-school college. It currently offers over 130 undergraduate degree programs and nearly 100 graduate programs to more than 12,000 students each year.

Bachelor of Business Administration in Marketing, Advertising, and Integrated Marketing Communications

In this digital marketing degree program, students learn to combine marketing and communication strategies to reach a high-profit target audience for a company. This institution has the support of some of the biggest agencies and advertising firms in the world, making it the perfect place to kick off you career in marketing.

Bachelor of Business Administration in Marketing, Advertising, and Integrated Marketing Communications Overview

  • Accreditation: Middle States Commission on Higher Education
  • Tuition (and Fees): $46,978/year
  • Required Credits: 128 credits
  • Program Length: 4 years
  • Learning Format: In person
  • NCES School Graduation Rate: 59%

Bachelor of Business Administration in Marketing, Advertising, and Integrated Marketing Communications Admission Requirements

  • GPA: No minimum GPA
  • Standardized Tests: ACT or SAT (optional)
  • Application Fee: $50
  • Minimum Education: High school or equivalent
  • Other Requirements: Personal essay, two letters of recommendation

Applying to Pace University

  1. Comple online application
  2. Pay $50 application fee
  3. Submit ACT and/or SAT scores (optional)
  4. Submit high school transcripts or equivalent
  5. Submit a 250-650 word personal essay and two letters of recommendation

6

Portland State University

Portland, OR

Portland State University was founded in 1946 and currently serves over 23,000 students each academic year. This institution offers over 200 bachelor’s, master’s, and doctoral programs.

Bachelor of Arts or Bachelor of Science in Business: Advertising Management Major

The objective of this digital marketing degree program is to train professionals to create effective marketing campaigns on digital platforms. Students also get the chance to get hands-on experience in digital marketing so they’re prepared for work as digital marketing specialists after graduating.

Bachelor of Arts or Bachelor of Science in Business: Advertising Management Major Overview

  • Accreditation: Northwest Commission on Colleges and Universities
  • Tuition (and Fees): $10,386/academic year (in state); $29,286/academic year (out of state)
  • Required Credits: 178 - 182 credits
  • Program Length: 4 years
  • Learning Format: In person
  • NCES School Graduation Rate: 49%

Bachelor of Arts or Bachelor of Science in Business: Advertising Management Major Admission Requirements

  • GPA: 2.5+
  • Standardized Tests: ACT or SAT (optional)
  • Application Fee: $60
  • Minimum Education: High school or equivalent
  • Other Requirements: Earn a C- or better in the following: English (4 courses), Math (up to Algebra II), Science (3 courses), Social Studies (3 courses), and Second Language (2 courses, Oregon residents only)

Applying to Portland University

  1. Complete online application
  2. Submit $60 application fee
  3. Submit high school transcripts wth 2.5+ GPA or equivalent
  4. Submit ACT and/or SAT scores (optional)
  5. Apply for financial aid (optional)

7

University of Arizona

Tucson, AZ

The University of Arizona was founded in 1885, 27 years before Arizona even became a state. Since then, this university has grown to accommodate over 40,000 students each year in its more than 300 majors and degree programs.

Bachelor of Science in Business Administration: Marketing Major

This Bachelor of Science in Business Administration offers a marketing major with a special focus on the understanding and analysis of the digital marketing industry. It explores the development of ideas for building a solid marketing strategy, efficiently preparing students for a successful career in marketing.

Bachelor of Science in Business Administration: Marketing Major Overview

  • Accreditation: Higher Learning Commission
  • Tuition: $12,700/academic year (in state); $37,200/academic year (out of state)
  • Required Credits: 162 credits
  • Program Length: 4 years
  • Learning Format: In person
  • NCES School Graduation Rate: 65%

Bachelor of Science in Business Administration: Marketing Major Admission Requirements

  • GPA: No minimum GPA
  • Standardized Tests: ACT or SAT (optional)
  • Application Fee: $50
  • Minimum Education: High school or equivalent
  • Other Requirements: Personal statement (optional)

Applying to The University of Arizona

  1. Complete online application
  2. Pay $50 application fee
  3. Submit ACT or SAT scores (optional)
  4. Submit 500-word personal statement (optional)
  5. Report your current high school grades (no transcripts needed until after you are admitted)

8

University of Texas at Arlington

Arlington, TX

The University of Texas at Arlington was founded in 1895 and is currently the largest university in North Texas. Its student body is comprised of 60,000 students enrolled in over 180 degree programs offered on the 420-acre campus or online.

Bachelor of Business Administration in Marketing

This digital marketing degree program teaches its students what it means to be customer-centric marketing professionals. Students learn how to create a good marketing strategy, how to keep customers happy, and how to develop mutually beneficial networking relationships.

Bachelor of Business Administration in Marketing Overview

  • Accreditation: Southern Association of Colleges and Schools Commission on Colleges
  • Tuition (and Fees): $12,208/academic year
  • Required Credits: 120 credits
  • Program Length: 4 years
  • Learning Format: In person
  • NCES School Graduation Rate: 52%

Bachelor of Business Administration in Marketing Admission Requirements

  • GPA: No minimum GPA
  • Standardized Tests: ACT (22+) or SAT (1130+) if ranked in second quarter of graduating class
  • Application Fee: $75
  • Minimum Education: High school or equivalent
  • Other Requirements: Texas Success Initiative (TSI) assessment

Applying to The University of Texas at Arlington

  1. Complete online application and pay $75 application fee
  2. Submit high school transcripts or equivalent
  3. If ranked in top quarter of high school graduating class, there are no other requirements
  4. If ranked in second quarter of high school graduating class, submit ACT or SAT scores; if ranked lower, submit test scores and await results of individual review
  5. Complete TSI assessment prior to enrolling in courses

9

University of Louisiana at Monroe

Monroe, LA

The University of Louisiana at Monroe was founded in 1931 as a part of the University of Louisian university system. This campus currently offers over 40 different majors, 26 minors, and 16 online programs.

Bachelor of Business Administration in Marketing

If you enroll in this digital marketing degree program at University of Louisiana at Monroe, you will have the opportunity to choose which specialization of digital marketing to focus on. You’ll learn about search engine optimization (SEO) and how to make products appeal to the audience you’re targeting.

Bachelor of Business Administration in Marketing Overview

  • Accreditation: Southern Association of Colleges and Schools Commission on Colleges
  • Tuition: $9,551/academic year
  • Required Credits: 120 credits
  • Program Length: 4 years
  • Learning Format: In person, online
  • NCES School Graduation Rate: 57%

Bachelor of Business Administration in Marketing Admission Requirements

  • GPA: 2.35+
  • Standardized Tests: ACT (20+)
  • Application Fee: $20
  • Minimum Education: High school or equivalent
  • Other Requirements: Meet placement requirement for both math and English

Applying to The University of Louisiana at Monroe

  1. Complete online application and pay $20 application fee
  2. Submit high school transcripts with 2.35+ GPA or equivalent
  3. Submit ACT scores of 20+
  4. For math requirement: submit ACT/SAT score (19/510) or Accuplcaer score (25) or college-level credit
  5. For English requirement: submit ACT/SAT score (18/500) or Accuplacer score (250) or college-level credit

10

Washington State University

Pullman, WA

Founded in 1890, Washington State University is a university focused on research and hands-on learning. The school currently offers over 100 undergraduate programs and nearly 150 graduate programs.

Bachelor’s Degree in Advertising

This Bachelor’s Degree in Advertising program focuses on teaching its students to effectively generate engagement with consumers. It teaches the design and evaluation of strategies with the use of social media, as well as topics like marketing strategy and consumer studies.

Bachelor’s Degree in Advertising Overview

  • Accreditation: Northwest Commission on Colleges and Universities
  • Tuition: $10,996/academic year (in state); $26,312/academic year (out of state)
  • Required Credits: 120 credits
  • Program Length: 4 years
  • Learning Format: In person
  • NCES School Graduation Rate: 59%

Bachelor’s Degree in Advertising Admission Requirements

  • GPA: No minimum GPA
  • Standardized Tests: No tests required
  • Application Fee: $70
  • Minimum Education: High school or equivalent
  • Other Requirements: None

Applying to Washington State University

  1. Complete online application
  2. Pay $70 application fee
  3. Submit high school transcripts or equivalent
  4. Send college credit or dual credit transcripts (if applicable)
  5. Apple for financial aid (optional)

Best Online Digital Marketing Bachelor’s Degree Programs and Schools: Overview

School Program Accreditation
Arkansas State University Bachelor of Science in Business Administration: Marketing Concentration Higher Learning Commission
Capella University Bachelor of Science in Business: Marketing Concentration Higher Learning Commission
Colorado Technical University Bachelor of Science in Business Administration: Digital Marketing Concentration Higher Learning Commission
Columbia Southern University Bachelor of Science in Business Administration: Marketing Concentration Distance Education Accrediting Commission
Husson University Bachelor of Science in Business Administration: Marketing Management Concentration New England Commission of Higher Education
Liberty University Bachelor of Science in Business Administration: Digital Marketing and Advertising Concentration Southern Association of Colleges and Schools Commission on Colleges
Old Dominion University Bachelor of Science in Business Analytics: Marketing Major Southern Association of Colleges and Schools Commission on Colleges
Oregon State University Bachelor of Art or Bachelor of Science in Marketing: Marketing and Digital Communications Specialization Northwest Commission on Colleges and Universities
PennState World Campus Bachelor of Science in Marketing Middle States Commission on Higher Education
Point University Bachelor of Science in Social Media Marketing Southern Association of Colleges and Schools Commission on Colleges
Simmons University Bachelor of Science in Business Administration: Marketing Major New England Commission of Higher Education
Southern New Hampshire University Bachelor of Science in Marketing: Digital Marketing Concentration New England Commission of Higher Education
University of Maryland Global Campus Bachelor of Science in Marketing Middle States Commission on Higher Education
Walden University Bachelor of Science in Business Administration: Marketing Specialization Higher Learning Commission
Western Governors University Bachelor of Science in Business Administration: Marketing Major Northwest Commission on Colleges and Universities

Best Colleges for Digital Marketing: Top Online Digital Marketing Bachelor’s Degree Programs

An online bachelor’s degree provides students with flexibility and convenience. Online and in-person degree programs have the same quality of education, but online programs allow students to pursue their studies alongside personal commitments like employment or family.

Many of these schools also offer digital marketing students an online Master’s Degree in Digital Marketing. If you want to get hands-on experience in an online environment from home, check out the best colleges and universities for an online Bachelor’s in Marketing degree below.

1

Arkansas State University

Jonesboro, AR

Arkansas State University was founded in 1910, as a small school offering only a handful of classes. The university quickly grew and now offers well over 100 degree and certificate programs to over 14,000 students every year.

Bachelor of Science in Business Administration: Marketing Concentration

One of the objectives of this online marketing degree is to teach students how to manage and use social networking to their advantage. The classes at this institution offer communication and social media management strategies to get your foot in the door of the marketing job market.

Bachelor of Science in Business Administration: Marketing Concentration Overview

  • Accreditation: Higher Learning Commission
  • Tuition: $258/credit hour
  • Required Credits: 120 credits
  • Program Length: 8 semesters at 15 credits per semester
  • Learning Format: Online
  • NCES School Graduation Rate: 53%

Bachelor of Science in Business Administration: Marketing Concentration Admission Requirements

  • GPA: 3.0
  • Standardized Tests: Act (19+) or SAT (990+) (conditional requirement)
  • Application Fee: $30
  • Minimum Education: High school or equivalent
  • Other Requirements: Graduated in top 20% of your class (conditional requirement)

Applying to Arkansas State University

  1. Complete online application
  2. Pay $30 application fee
  3. Submit high school transcripts with 3.0+ GPA or equivalent
  4. Submit ACT scores of 19+ or SAT scores of 990+ (or follow step 5)
  5. Submit proof you graduated in top 20% of your class (or submit ACT/SAT scores)

2

Capella University

Minneapolis, MN

Capella University is an online university founded in 1993 as a way to help adults pursue a higher education while also still being a part of the workforce. Currently, the university offers 53 degree programs in two different online learning formats.

Bachelor of Science in Business: Concentration in Marketing

In this digital marketing degree program, you can follow the Guided Path program and follow a premade coursework schedule. You also have the choice to follow a Flex Path program, where you set your schedule and complete as many classes as you’d like in 12 weeks for a flat tuition rate. Both options share useful digital marketing strategies to prepare you for a successful career.

Bachelor of Science in Business: Concentration in Marketing Overview

  • Accreditation: Higher Learning Commission
  • Tuition: $357/credit (1000 - 2000 level credit); $411/credit (3000 - 4000 level credit)
  • Required Credits: 180 credits
  • Program Length: 12 quarters at 15 credits per quarter
  • Learning Format: Online
  • NCES School Graduation Rate: 16%

Bachelor of Science in Business: Concentration in Marketing Admission Requirements

  • GPA: No minimum GPA
  • Standardized Tests: Placement test required if you have no previous college credits
  • Application Fee: $50
  • Minimum Education: High school or equivalent
  • Other Requirements: Must be 24 or older (waived for military members and those with 24+ transfer credits)

Applying to Capella University

  1. Complete online application
  2. Submit government ID
  3. Pay $50 application fee
  4. Submit high school diploma or GED certificate
  5. If you have no college creditsto transfer, take placement test

3

Colorado Technical University

Colorado Springs, CO

Colorado Technical University was founded in 1965 and established its online school option in 2000. The school currently offers 85 different degree programs, 80 of which can be completely entirely online.

Bachelor of Science in Business Administration: Digital Marketing Concentration

This digital marketing concentration prepares students for their future career in marketing by teaching them about big data, social media networking, and search engine optimization (SEO). It also covers broad subjects such as consumer behavior, market research, and general marketing principles.

Bachelor of Science in Business Administration: Digital Marketing Concentration Overview

  • Accreditation: Higher Learning Commission
  • Tuition: $340/credit hour
  • Required Credits: 180 credits
  • Program Length: 3 years
  • Learning Format: Online
  • NCES School Graduation Rate: 23%

Bachelor of Science in Business Administration: Digital Marketing Concentration Admission Requirements

  • GPA: No minimum GPA
  • Standardized Tests: No tests required
  • Application Fee: No fee
  • Minimum Education: High school or equivalent
  • Other Requirements: None

Applying to Colorado Technical University

  1. Schedule a meeting with an admissions advisor
  2. Complete the free, online application
  3. Submit proof of high school graduation or equiva;ent
  4. Apply for financial aid (optional)
  5. Meet with an advisor again to schedule courses

4

Columbia Southern University

Orange Beach, AL

Columbia Southern University was founded in 1993 offering two online degree programs. Today it now offers over 40 degree programs. The school typically has over 17,000 students enrolled during an academic year.

Bachelor of Science in Business Administration: Marketing Concentration

The Bachelor of Science in Business Administration with a marketing concentration is offered in an innovative online environment with the goal of helping you become a digital marketing expert. You’ll learn how consumers’ behavior affects what they buy and how to tailor your services accordingly.

Bachelor of Science in Business Administration: Marketing Concentration Overview

  • Accreditation: Distance Education Accrediting Commission
  • Tuition: $235/credit hour
  • Required Credits: 120 credits
  • Program Length: 8 semesters at 15 credits per semester
  • Learning Format: Online
  • NCES School Graduation Rate: 30%

Bachelor of Science in Business Administration: Marketing Concentration Admission Requirements

  • GPA: No minimum GPA
  • Standardized Tests: No tests required
  • Application Fee: No fee
  • Minimum Education: High school or equivalent
  • Other Requirements: None

Applying to Columbia Southern University

  1. Virtually meet with staff admissions
  2. Complete the online application
  3. Submit all transcripts
  4. Receive your evaluation
  5. Register for classes

5

Husson University

Bangor, ME

Husson University was founded in Bangor, Maine in 1898 and has since become a well-established university. Currently, the university serves nearly 4,000 students per year across its 70 different undergraduate and graduate programs.

Bachelor of Science in Business Administration: Marketing Management Concentration

While studying this digital marketing degree, you will learn all of the digital marketing skills needed for a successful career in marketing. You will study fundamental concepts such as accounting and business finance, and how to effectively engage customers and manage marketing campaigns.

Bachelor of Science in Business Administration: Marketing Management Concentration Overview

  • Accreditation: New England Commission of Higher Education
  • Tuition: $398/credit hour
  • Required Credits: 121 - 122 credits
  • Program Length: 3 - 4 years
  • Learning Format: Online, hybrid
  • NCES School Graduation Rate: 58%

Bachelor of Science in Business Administration: Marketing Management Concentration Admission Requirements

  • GPA: No minimum GPA
  • Standardized Tests: No tests required
  • Application Fee: $40
  • Minimum Education: High school or equivalent
  • Other Requirements: No other requirements

Applying to Husson University

  1. Complete online application
  2. Pay $40 application fee
  3. Submit unofficial high school transcripts
  4. Submit GED certificate or equivalent (if not a high school graduate)
  5. Submit official college transcripts (if applicable)

6

Liberty University

Lynchburg, VA

Liberty University is a religious institution that incorporates biblical teaching into its coursework. The university was founded in 1971 and specializes in online programs, currently offering over 450 undergraduate, graduate, post-graduate, and doctoral programs in its online environment.

Bachelor of Science in Business Administration: Digital Marketing and Advertising Concentration

While completing your digital marketing degree at this college, you’ll learn how to effectively compete in the mobile marketing realm. You’ll also learn how to grab the attention of potential customers by conducting marketing research to learn which marketing strategy is the most popular.

Bachelor of Science in Business Administration: Digital Marketing and Advertising Concentration Overview

  • Accreditation: Southern Association of Colleges and Schools Commission on Colleges
  • Tuition: $390/credit hour
  • Required Credits: 120 credits
  • Program Length: 3.5 years
  • Learning Format: Online
  • NCES School Graduation Rate: 54%

Bachelor of Science in Business Administration: Digital Marketing and Advertising Concentration Admission Requirements

  • GPA: No minimum GPA
  • Standardized Tests: No tests required
  • Application Fee: $50
  • Minimum Education: High school or equivalent
  • Other Requirements: Self-certification form stating you have completed a high school education

Applying to Liberty University

  1. Complete the online application
  2. Pay $50 application fee
  3. Complete self-certification form
  4. Submit unofficial transcripts and request official transcripts to be sent
  5. Apply for financial aid (optional)

7

Old Dominion University

Norfolk, VA

Old Dominion University was established in 1930 and has since grown to become one of the largest colleges in the state of Virginia. The school typically sees close to 25,000 students each year in its nearly 200 programs, over 100 of which are offered in an online environment.

Bachelor of Science in Business Analytics: Marketing Major

Marketing majors in this digital marketing degree program will experience live, online meetings and be able to complete their work at their own pace. You can learn new, creative digital marketing strategies with other online students. This college teaches in-demand skills such as adaptive communication, how consumer personality affects purchases, and persuasion skills.

Bachelor of Science in Business Analytics: Marketing Major Overview

  • Accreditation: Southern Association of Colleges and Schools Commission on Colleges
  • Tuition: $360/credit (in state); $407/credit (out of state)
  • Required Credits: 120 credits
  • Program Length: 4 years
  • Learning Format: Online, in person
  • NCES School Graduation Rate: 53%

Bachelor of Science in Business Analytics: Marketing Major Admission Requirements

  • GPA: No minimum GPA
  • Standardized Tests: ACT or SAT (optional)
  • Application Fee: $50
  • Minimum Education: High school or equivalent
  • Other Requirements: Activity resume, letter(s) of recommendation, personal statement (optional)

Applying to Old Dominion University

  1. Complete online application
  2. Pay $50 application fee
  3. Submit high school transcripts or equivalent
  4. Submit ACT/SAT scores or self-report scores, or select “Test Optional” if you have no scores
  5. Submit activity resume, letter(s) of recommendation, and personal statement (optional but recommended)

8

Oregon State University

Corvallis, OR

Oregon State University was founded 150 years ago. It is a public land-grant research university that currently offers over 200 programs to its 32,000 strong student body each year in both on-campus and online environments.

Bachelor of Art or Bachelor of Science in Marketing: Marketing and Digital Communications Specialization

In this digital marketing degree program, you will learn to become a digital marketing professional. By studying topics such as consumer behavior, integrated marketing communications, brand loyalty, and marketing strategy, you will be fully prepared for a successful career in marketing.

Bachelor of Art or Bachelor of Science in Marketing: Marketing and Digital Communications Specialization Overview

  • Accreditation: Northwest Commission on Colleges and Universities
  • Tuition: $354/credit
  • Required Credits: 180 credits
  • Program Length: 4 years
  • Learning Format: Online, hybrid
  • NCES School Graduation Rate: 69%

Bachelor of Art or Bachelor of Science in Marketing” Marketing and Digital Communications Specialization Admission Requirements

  • GPA: 3.0+ (preferred)
  • Standardized Tests: No tests required
  • Application Fee: $30
  • Minimum Education: High school or equivalent
  • Other Requirements: AP, IB, or college coursework completed or in-progress

Applying to Oregon State University

  1. Complete online application
  2. Complete application essay question and personal statement
  3. Pay $30 application fee
  4. Submit high school transcripts with 3.0+ GPA or equivalent
  5. Submit proof of AP, IB, or college coursework, if not shown on transcripts

9

PennState World Campus

University Park, PA

PennState World Campus was founded in 1998 as a part of renowned Pennsylvania State University, which began educating students back in 1892. In the online World Campus, around 14,000 students enroll in their choice of over 175 degree programs each year.

Bachelor of Science in Marketing

This Bachelor of Science in Marketing degree wwill prepare you for life as a digital marketing specialist. You will take courses such as International Business and Society, Principles of Marketing, and Supply Chain Management for a well-rounded education.

Bachelor of Science in Marketing Overview

  • Accreditation: Middle States Commission on Higher Education
  • Tuition: $7,169/semester (less than 60 transfer credits); $7,738/semester (60+ transfer credits)
  • Required Credits: 120 credits
  • Program Length: 4 years
  • Learning Format: Online
  • NCES School Graduation Rate: 71%

Bachelor of Science in Marketing Admission Requirements

  • GPA: 2.0+
  • Standardized Tests: No tests required
  • Application Fee: $65
  • Minimum Education: High school or equivalent
  • Other Requirements: Completion of 8 entry-to-major courses or completion of 27.1 college transfer credits

Applying to PennState World Campus

  1. Complete online application
  2. Pay $65 application fee
  3. Submit high school transcripts with 2.0+ GPA or equivalent
  4. Submit proof of completion of 8 entry-major courses (offered by PennState) or complete step 5
  5. Submit college transcripts with 27.1+ credits completed or complete step 4

10

Point University

West Point, GA

Point University is a private evangelical Christian university that was founded in 1937. The university currently offers over 80 different programs to over 2,000 students from many different states and countries each year.

Bachelor of Science in Social Media Marketing

This degree program provides skills in social media marketing for its online students, including how to create content marketing and how to manage social media platforms and digital media. An internship is part of the curriculum and will help provide professional experience needed to succeed in your career.

Bachelor of Science in Social Media Marketing Overview

  • Accreditation: Southern Association of Colleges and Schools Commission on Colleges
  • Tuition: $410/credit
  • Required Credits: 120 credits
  • Program Length: 4 years
  • Learning Format: Online
  • NCES School Graduation Rate: 33%

Bachelor of Science in Social Media Marketing Admission Requirements

  • GPA: 2.0
  • Standardized Tests: No tests required
  • Application Fee: No fee
  • Minimum Education: High school or equivalent
  • Other Requirements: No other requirements

Applying to Point University

  1. Complete free, online application
  2. Mail or email high school transcripts with 2.0+ GPA or equivalent
  3. Mail or email official college transcripts for transfer credits (if applicable)
  4. Apply for financial aid (optional)
  5. Meet with an academic advisor

11

Simmons University

Boston, MA

Simmons University has been educating thousands of students for over 100 years. The school currently offers over 100 undergraduate degree programs, 17 of which are available completely online.

Bachelor of Science in Business Administration: Marketing Concentration

In this digital marketing degree program, students learn about microeconomics, business statistics, and digital marketing. Students will also complete a capstone project on strategic management. To make sure you have a strong understanding of different types of business strategy, it also offers a course on managerial accounting.

Bachelor of Science in Business Administration: Marketing Concentration Overview

  • Accreditation: New England Commission of Higher Education
  • Tuition: $500/credit
  • Required Credits: 182 credits
  • Program Length: 4 years
  • Learning Format: Online
  • NCES School Graduation Rate: 79%

Bachelor of Science in Business Administration: Marketing Concentration Admission Requirements

  • GPA: No minimum GPA
  • Standardized Tests: No tests required
  • Application Fee: $55
  • Minimum Education: High school or equivalent and 17+ college credits
  • Other Requirements: Personal statement, letter of recommendation, resumes

Applying to Simmons University

  1. Complete online application and pay $55 application fee
  2. Submit transcripts with 17+ college credits completed
  3. Submit college essay/personal statement (2 to 4 pages, double-spaced)
  4. Submit one letter of recommendation, preferably from a teacher/instructor/professor
  5. Submit an up-to-date resume or CV (preferred, not required)

12

Southern New Hampshire University

Manchester, NH

Southern New Hampshire University , also known as SNHU, is a private, non-profit university that has been offering a wide variety of degree programs to students since 1932. Currently, the school has over 100,000 online students and over 3,000 in-person attendees in its over 200 programs.

Bachelor of Science in Marketing: Digital Marketing Concentration

This online degree will turn you into a digital marketing professional in as little as one year. You can enroll in this program or the accelerated online Bachelor of Science to online Master of Science degree program to save time. Both forms of the program will teach in-depth studies of consumer behavior, legal and ethical marketing principles, and internal and external marketing strategies.

Bachelor of Science in Marketing: Digital Marketing Concentration Overview

  • Accreditation: New England Commission of Higher Education
  • Tuition: $320/credit
  • Required Credits: 120 credits
  • Program Length: 1 - 4 years, depending on how many transferable credits you have
  • Learning Format: Online
  • NCES School Graduation Rate: 37%

Bachelor of Science in Marketing: Digital Marketing Concentration Admission Requirements

  • GPA: 3.0+ (for accelerated BS-to-MS program)
  • Standardized Tests: No tests required
  • Application Fee: No fee
  • Minimum Education: High school or equivalent
  • Other Requirements: 90+ transfer credits (for accelerated BS-to-MS program only)

Applying to Southern New Hampshire University

  1. Complete free online application
  2. Meet with an SNHU admissions officer
  3. Submit the Transcript Release Form for any schools you have attended
  4. Complete and sign the Electronic Attestation Form stating you have graduated high school or equivalent
  5. Apply for financial aid (optional)

13

University of Maryland Global Campus

Adelphi, MD

The University of Maryland Global Campus was founded in 1947 with the express goal of making quality education more readily available to working adults and military service members. On average, this university sees nearly 60,000 students enroll in its 90 online and in-person programs.

Bachelor of Science in Marketing

This online or hybrid digital marketing degree focuses on teaching students modern industry skills to help prepare them for successful careers. Course topics include integrated marketing communications, strategic marketing management, and digital marketing.

Bachelor of Science in Marketing Overview

  • Accreditation: Middle States Commission on Higher Education
  • Tuition: $312/credit (in state); $499/credit (out of state)
  • Required Credits: 120 credits
  • Program Length: 4 years
  • Learning Format: Online, hybrid
  • NCES School Graduation Rate: 18%

Bachelor of Science in Marketing Admission Requirements

  • GPA: No minimum GPA
  • Standardized Tests: No tests required
  • Application Fee: $50
  • Minimum Education: High school or equivalent
  • Other Requirements: No other requirements

Applying to University of Maryland Global Campus

  1. Complete the online application
  2. Pay $50 application fee
  3. Submit high school transcripts or equivalent
  4. Submit all college transcripts for transfer credits (if applicable)
  5. Apply for financial aid (optional)

14

Walden University

Minneapolis, MN

Walden University is a private university that operates entirely online. This school has been educating students for over 25 years, and currently offers over 70 degree programs with more than 250 concentrations to choose from.

Bachelor of Science in Business Administration: Marketing Specialization

Walden University offers its online students an opportunity to learn international marketing skills from experienced professors. A course in accounting is also offered and is an important part of a marketing plan because you need to know your budget for each digital marketing campaign.

Bachelor of Science in Business Administration: Marketing Specialization Overview

  • Accreditation: Higher Learning Commission
  • Tuition: $333/quarter hour
  • Required Credits: 181 credits
  • Program Length: 4 years
  • Learning Format: Online
  • NCES School Graduation Rate: 33%

Bachelor of Science in Business Administration: Marketing Specialization Admission Requirements

  • GPA: No minimum GPA
  • Standardized Tests: No tests required
  • Application Fee: No fee
  • Minimum Education: High school or equivalent
  • Other Requirements: Must be 21 or older, younger than 21 with 12+ college credits, or an active duty military member or veteran

Applying to Walden University

  1. Complete online application
  2. Submit transcripts from high school and college (if applicable)
  3. If younger than 21, submit proof of 12+ college credits completed or skip to step 4
  4. If younger than 21 and/or do not have 12+ college credits, submit proof of your active duty or veteran status
  5. Meet with an enrollment specialist

15

Western Governors University

Salt Lake City, UT

Western Governors University is an online university with an innovative form of education. Rather than measuring a student’s learning based on class time, Western Governors University uses a competency-based education scale. This means your success is measured by skills and learning rather than the hours you are in class.

Bachelor of Science in Business Administration: Marketing Concentration

The innovative study program of this institution includes marketing and communication classes.  Core curriculum covers leadership, quantitative analysis, business management, and content strategy.

Bachelor of Science in Business Administration: Marketing Concentration Overview

  • Accreditation: Northwest Commission on Colleges and Universities
  • Tuition: $3,575/six months
  • Required Credits: 40 courses
  • Program Length: 40 months
  • Learning Format: Online
  • NCES School Graduation Rate: 47%

Bachelor of Science in Business Administration: Marketing Concentration Admission Requirements

  • GPA: No minimum GPA
  • Standardized Tests: No tests required
  • Application Fee: $65
  • Minimum Education: High school or equivalent
  • Other Requirements: No other requirements

Applying to Western Governors University

  1. Complete online application
  2. Pay $65 application fee
  3. Send in official transcripts
  4. Apply for financial aid (optional)
  5. Complete admissions interview

What Is a Digital Marketing Bachelor’s Degree?

A digital marketing bachelor’s degree is an educational program with a marketing specialization that provides the knowledge and tools necessary to carry out effective marketing management. Often, a Bachelor’s Degree in Digital Marketing is followed by an online master of marketing degree.

This career covers several very useful components to use in your professional life. You’ll learn about data analysis, marketing communication, consumer behavior, customer engagement strategies, advertising fundamentals, campaign planning, research methodology, and search engine optimization (SEO).

How Important Is a Bachelor’s Degree in Digital Marketing?

It is important to have a Bachelor’s Degree in Digital Marketing because this degree will provide you with the knowledge and experience needed to start a career in marketing.

The main reasons why a digital marketing bachelor’s degree is important include:

  • Prepares you for a career in digital marketing
  • Provides fundamental knowledge and skills
  • Increases employability
  • Increases potential base salary
  • Prepares you for further education in digital marketing

What Types of Bachelor’s Degree Can You Get in Digital Marketing?

You can get the following types of Bachelor’s Degrees in Digital Marketing:

  • Bachelor of Arts
  • Bachelor of Science
  • Bachelor of Business Administration

All of these are great digital marketing degrees to earn, and each serve a slightly different purpose. While a Bachelor of Arts (BA) will focus more on preparing you for higher education, a Bachelor of Science (BS) or Bachelor of Business Administration (BBA) will focus more on preparing you for a successful career after graduation.

Is It Better to Get a Bachelor of Arts or Bachelor of Business Administration in Digital Marketing?

It is better to get a Bachelor of Business Administration in Digital Marketing if your plan is to immediately jump into the field of marketing and begin working. However, if you want to pursue a graduate-level degree, a Bachelor of Arts may be the better choice.

The difference between a Bachelor of Arts in Digital Marketing and a Bachelor of Business Administration is primarily in the curricula. A BA will focus more on theoretical studies while a BBA focuses more on modern industry skills.

What Is the Difference Between a Digital Marketing Bachelor’s Degree and a Digital Marketing Certificate?

The main difference between a digital marketing bachelor’s degree and a certificate in digital marketing is the duration of the programs. While a bachelor’s degree typically takes around four years to complete, certificate programs can be finished in a matter of months.

You should get a digital marketing bachelor’s degree instead of a certificate because it will increase your employability and potential pay. You will also learn a lot more than the basics in a degree program. While a certificate is great and can certainly get you a job, pursuing a degree allows you to feel more secure in your career, salary, and education.

How Much Does It Cost to Get a Bachelor’s Degree in Digital Marketing?

A digital marketing bachelor’s degree costs an average of $16,647 per year in tuition and fees, according to the National Center for Education Statistics (NCES). Four years is the standard time of completion for a bachelor’s degree.

Some universities offer scholarships that cover up to $25,000 per year in financial aid. Sometimes methods such as tuition payment plans may be available. A tuition payment plan divides monthly or annual tuition into several payments that you can comfortably pay within a given period, usually about one year.

How Long Does It Take to Get a Digital Marketing Bachelor’s Degree?

It takes four years to get a Bachelor’s Degree in Digital Marketing. Most bachelor’s programs require the completion of 120 to 180 credit hours. At approximately 30 to 45 credit hours per year, you will complete the program in four years.

Some Bachelor’s Degrees in Digital Marketing may take longer to complete. These are often in-person programs that are completed part-time. If you want to complete it faster, there are many options for accelerated programs, typically online, that can have you done in as little as one to two years.

How Hard Is It to Get a Bachelor’s Degree in Digital Marketing?

A Bachelor’s Degree in Digital Marketing is hard to get for many. The reasons a digital marketing bachelor’s degree is hard to get are because it is time-consuming, requires a lot of studying, and requires you to learn complex aspects of both marketing and business.

Why Should You Get a Digital Marketing Bachelor’s Degree?

The benefits of getting a Bachelor’s Degree in Digital Marketing are:

  • Increases your employability
  • Prepares you for higher education
  • Teaches you invaluable business and marketing skills
  • Prepares you for a wide range of successful careers

Some people choose to earn a second bachelor’s degree in Digital Marketing. The main reason for getting a second Bachelor’s Degree in Digital Marketing is that it can better prepare you for work or further education.

For example, someone with a Bachelor of Arts (BA) may pursue a Bachelor of Business Administration (BBA) to increase their employability and potential salary. Or, a person with a BBA may earn a BA so that they can eventuallly pursue an online Master of Marketing.

What Courses Do You Need to Take in an Bachelor’s Degree Program in Digital Marketing?

The required courses for a digital marketing bachelor’s degree are typically a variety of marketing and business related courses. You will take a combination of general education courses and core courses to complete the degree. Below are common courses you could find on any Bachelor’s in Digital Marketing course list.

Foundations of Marketing

Foundations of Marketing is a common digital marketing course for a bachelor’s degree. This is one of the first courses you will take, It teaches basic marketing skills, a brief history of digital marketing, and how to navigate the field of marketing once you graduate.

Marketing Research

In this course, you will study different research methods and tactics for marketing purposes. By the end, you should be able to determine which methods are best for different situations.

Digital Media Planning and Design

Digital Media Planning and Design is a digital marketing bachelor’s degree course you will likely take in your second or third year. This is one of the more fun courses, as it focuses on planning and designing your online persona. This area of marketing requires a lot of creativity.

Buyer Behavior

Another one of the courses required for a digital marketing bachelor’s degree is Buyer Behavior or Consumer Behavior. This course teaches how to interpret, monitor, and gather data on buyer and consumer behavior. This aids in creating effective marketing strategies.

International and Multicultural Marketing

An International and Multicultureal Marketing course is important because it teaches you have to effectively reach a wide range of audiences, including those in other countries.

Continuing Education Paths for Digital Marketing Bachelor’s Degree Graduates

The continuing education path available for people with a digital marketing bachelor’s degree is into a master’s degree program or a earning an industry certificate or certification .

A master’s degree will allow you to pursue further study in the field and can establish you as an expert, opening up more job opportunities at a more senior level, or the knowledge to pursue a doctorate degree . Earning a certificate or certification is a good option for those eager to join the workforce after earning their bachelor’s degree, but still want to enhance their credentials.

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What to Look For in the Best Digital Marketing Bachelor’s Degree Programs

The best digital marketing bachelor’s degree programs have experienced faculty, affordable tuition options, and flexible learning options. When looking for the best programs, the following list at options you should consider.

Faculty Credentials

Since digital marketing is a rapidly expanding and changing field, learning from experienced instructors is crucial to your success. Anyone can teach a class, but someone with field experience and credentials will ensure you learn the most up-to-date and valuable skills to make you a knowledgeable digital marketing professional.

Cost

Cost is often the deciding factor for students when comparing programs. That’s why finding programs that are either affordable, offer good financial aid and payment options, or both is so important. Look for universities that are affordable to you, or find ones with plenty of scholarship and financial aid opportunities.

Flexibility/Format

For many, especially working adults, earning a degree can be too time-consuming, so finding a program with flexible schedule options is important. You can enroll in many online programs that allow you to complete coursework completely on your schedule, with no regular meeting times.

Career Services

With such a rapidly expanding a changing field, attending a school that offers post-graduation career services is huge. These services help graduates network with employers, score internships, and even receive job offers from well-known companies in the industry.

Curricular Content

Find a program with the most up-to-date curriculum possible. With new social media apps being introduced to the market constantly, it is important to study relevant, modern marketing strategies and skills. Digital marketing is a field that will be continuously changing, which is why examining your program’s curricular content prior to enrolling is so important.

What Is the Most Affordable Digital Marketing Bachelor’s Degree?

The most affordable Bachelor’s Degree in Digital Marketing on our list is the Bachelor of Business Administration in Marketing at the University of Louisiana at Monroe. This program costs $9,551 per year, which works out to be $318 per credit for a full-time course load of 30 credits a year for four years.

The most affordable online Bachelor’s Degree in Digitial Marketing is the Bachelor of Science in Business Administration: Marketing Concentration program at Columbia Southern University. This program costs $235 per credit and takes 120 credits to complete. This makes the program around $7,050 per year or $28,200 for the full degree amount.

Salary and Job Outlook for Digital Marketing Bachelor’s Degree Graduates

A person holding a smartphone up to the sky, surrounded by skyscrapers, with a social media app open
A Bachelor’s in Digital Marketing open doors to pursue master’s studies in the field, or land a job with a high salary and lots of room for professional growth.

There are many digital marketing bachelor’s degree jobs available once you graduate. And, a Bachelor’s in Digital Marketing salary is a good one for the job market. Read on to find out how hard it is to get a digital marketing job with a bachelor’s degree, what jobs you can get, and what the average salary is.

How Hard Is It to Get a Job With a Digital Marketing Bachelor’s Degree?

It is easy to get a job with a digital marketing bachelor’s degree. In fact, you can likely get a job even without a degree at all. This is because you can learn everything you need to know about digital marketing from online courses and bootcamps. However, since it is such a competitive field, you will have a much easier time finding a job after getting a Bachelor’s Degree in Digital Marketing.

What’s the Average Digital Marketing Bachelor’s Degree Salary?

The average salary for someone with a Bachelor’s Degree in Digital Marketing is $66,000 per year. You can earn as much as $73,000 per year with this degree, or as little as $42,000 per year. The salary you earn is primarily dependent on your job title and location.

What Types of Jobs Can You Get With a Digital Marketing Bachelor’s Degree?

The jobs you can get with a digital marketing bachelor’s degree are primarily entry- and mid-level positions. It is possible to get higher-level positions, but you will typically need some work experience, such as an internship. The highest-paying digital marketing jobs for bachelor’s degree holders include promotions managers, advertising managers, and marketing managers.

Digital Marketing Degree Jobs

  • Marketing Manager
  • Sales Manager
  • Advertising Manager
  • Digital Marketing Specialist
  • Fundraiser

Potential Careers With a Digital Marketing Degree

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How Much Money Can You Make With a Bachelor’s Degree in Digital Marketing?

You can make between $40,000 and $73,000 with a Bachelor’s in Digital Marketing. This is quite a range, but overall, it is very likely you will make a decent amount of money with a digital marketing bachelor’s degree.

Even if you start out on the lower end of this scale, with time and experience, you can easily increase this amount. Below, we go into some of the highest-paying Bachelor’s Degree in Digital Marketing jobs you can get.

Highest-Paying Digital Marketing Bachelor’s Degree Jobs and Salaries: Overview

Digital Marketing Bachelor’s Degree Jobs Average Salary
Brand Manager $72,405
Public Relations Manager $72,111
Digital Marketing Manager $69,458
Marketing Manager $67,787
Advertising Manager $65,354
Social Media Marketing Manager $56,204
Promotions Manager $55,622
SEO Writer $53,250
Digital Marketing Specialist $50,944
Social Media Coordinator $41,328

Best Jobs for Digital Marketing Bachelor’s Degree Grads

The best jobs for digital marketing bachelor’s degree grads are high-paying compared to other four-year degree salaries. These jobs are all satisfying for most workers, and provide a great career or the experience you need to find your perfect job. Below are descriptions and details of the top 10 Bachelor’s Degree in Digital Marketing jobs.

1

Brand Manager

Average Salary: $72,405

Brand managers analyze data to decide which markets to advertise their client’s brand. They create a signature personality for their company or client, and use tools like search engine marketing, operations management, and social media marketing to promote it.

2

Public Relations Manager

Average Salary: $72,111

Public relations managers use digital marketing strategies to promote their clients, who could be professionals or companies. They use their professional experience in this area to pitch their client to their target audience. They also ensure that the public image of the client or brand they represent is cohesive and positive.

3

Digital Marketing Manager

Average Salary: $69,458

Digital marketing managers focus on online advertising campaigns and social media strategies. In addition, they are responsible for reducing the margin of error of the digital marketing campaigns in progress.

4

Marketing Manager

Average Salary: $67,787

Marketing managers coordinate the promotion and marketing processes of a company's products, goods, and services. They are the creative epicenter of ideas for marketing campaigns on the web and social networks. They also decide who their target audience is.

5

Advertising Manager

Average Salary: $65,354

Advertising managers work to attract new customers by creating digital marketing strategies that are eye-catching. Their clients might be companies that sell air time on TV or ads on social media platforms.

6

Social Media Marketing Manager

Average Salary: $56,204

Social media marketing managers manage the content, data flow, and planning of the marketing campaigns in the company's social networks to expand its position in the market. They need to analyze which type of ads are working and what is attracting the most sales from their target audience.

7

Promotions Manager

Average Salary: $55,622

Promotions managers offer promotions to customers as an enticement to buy their products. They use social media marketing, general Internet marketing, and mobile marketing techniques. Advertising available promotions will attract customers to make purchases and help grow the business.

8

SEO Writer

Average Salary: $53,250

SEO writers create content with a suitable structure for the top position in Google search results. If you can master SEO techniques, you will be an excellent SEO writer focusing on digital marketing for large companies.

9

Digital Marketing Specialist

Average Salary: $50,944

Digital advertising specialists create advertising campaigns. They also provide advice to expand the reach of a corporate brand. Their main focus as a professional in this area should be the use of Internet marketing programs.

10

Social Media Coordinator

Average Salary: $41,238

Social media coordinators evaluate their site’s metrics to figure out which campaigns are most effective. This involves monitoring and evaluating all forms of social media a company has, and often creating new accounts on new platforms.

Best Jobs According to Your Major

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Digital Marketing Bootcamp vs Digital Marketing Bachelor’s Degree: Which Is Better?

A digital marketing bootcamp is better for you if you’re looking to earn your credentials quickly. However, a Bachelor’s Degree in Digital Marketing will be better for you if you want to learn even more in-depth subject matter. Each of these specializations has characteristics with different teaching methods and a wide variety of tools. Below are some of the benefits of each.

Benefits of a Digital Marketing Bachelor’s Degree

  • More career options . With this study program, you can become an expert in advertising, SEO positioning, and data analytics.
  • High salaries. As a digital marketing professional, you will be able to earn an annual income of between $70,000 and $140,000 a year.
  • Good job outlook . The careers in this field have positive job growth figures for the coming years, which means the number of jobs will increase.
  • Leading roles. Bachelor’s degrees are ideal for taking on important challenges and positions within a company. The marketing management experience you’ll get will open many doors in the future.
  • Better creativity . Both in-person and online degrees give you the tools you’ll need to create competitive marketing campaigns. Creativity will draw in more customers.

Benefits of a Digital Marketing Bootcamp

  • Online strategies . At a bootcamp, you have the advantage of learning about technologies applied to digital marketing. You’ll graduate not only knowing how to market effectively but also how to better use the technology to do so.
  • Top-notch content . Bootcamps have special programs to teach their students to generate and position engaging content with great sales potential.
  • Labor market training . You will obtain a certificate that proves your knowledge in areas with high demand in the industry, which will help you improve your chances of finding work.
  • Less expensive and faster education . The tuition cost of bootcamps for digital marketing is much more affordable than traditional education and offers shorter programs.
  • You can learn at a distance . The online learning method of most bootcamps allows you to learn about digital marketing from anywhere with internet access.

Is a Bachelor’s Degree in Digital Marketing Worth It?

Yes, a Bachelor’s Degree in Digital Marketing is worth it if you are looking for professional growth and quality education. Investing in these varied and innovative study programs for a digital marketing career is a good decision. The quality of the training in digital marketing guarantees a future full of opportunities with top companies.

Marketing management drives a large percentage of the world economy and its impact will be greater each year. This is the ideal time to become an expert in the field of digital marketing.

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Digital Marketing Bachelor’s Degree FAQ

What do digital marketers do?

Experts in digital marketing design marketing plans, select advertising media, negotiate advertising contracts, and create communication strategies to promote products or services. They also develop studies and market analysis to attract a specific segment of customers, among other tasks.

How can I become a digital marketing professional?

You can become a digital marketing professional by earning your high school diploma and then selecting the university or bootcamp of your choice. A digital marketing bachelor’s degree is a prerequisite for many digital marketing jobs.

How much can I earn with a digital marketing bachelor’s degree?

You can earn between $41,000 and $73,000 with a digital marketing bachelor’s degree. The amount you earn is largely dependent on your job title, experience, and location. The longer you work in this field, the more your salary will grow.

Is digital marketing a stressful job?

Yes, digital marketing can be a stressful job depending on the number of activities, the company’s demand, and the worker’s academic level. Some of the most frequent tasks are SEO diagnostics, generating ROI (return on investment) organically in social media, and improving the content of a client’s website.

About us: Career Karma is a platform designed to help job seekers find, research, and connect with job training programs to advance their careers. Learn about the CK publication.

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David Torrealba

About the author: David is an experienced content writer whose previous work experience includes social services, SEO writing, and journalism. He holds a Bachelor's Degree in Social Communication and Print Journalism from Universidad del Zulia.

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