Having useful digital marketing tools and skills is one of the best investments you can make for your future. How do you receive an in-depth, specialized education in digital marketing? The answer lies in the digital marketing classes Chicago offers to determined individuals.
We see advertisements on social media, local news, and websites that remind us about the products we could be interested in. Want that new guitar? What about a digital copy of that new video game? While companies aim to get the most positive outreach in the real world, digital marketing does the same kind of leg-work online.
Digital marketing is about customer outreach, and that’s why digital marketing strategies are valuable skills to learn. With the exponential growth and meteoric rise of e-commerce and social media marketing, learning digital marketing skills is a lifetime skill. Digital marketers engage in case studies and key performance.
So, where do you find the best digital marketing classes in Chicago? Let’s go over the only digital marketing courses you need in the Chicago area.
What Is Digital Marketing?
Digital marketing is the practice of promoting brands online to deliver messages and highlight products to potential audiences. Mobile marketing, search engine optimization (SEO), and social media advertising are just a few key examples of consumer outreach initiatives in digital marketing.
Digital marketing has become increasingly beneficial to products and services. Print media and physical marketing are forces to reckon with, but they don’t have the immediate and lasting impact of digital marketing.
Why Is Digital Marketing Important?
Digital marketing plays a massive role in the success of large and small companies.
You monitor user and consumer behavior to observe trends in web traffic and website activity. What works? What doesn’t? This is the challenge of the digital marketing niche.
Companies and businesses can reach out directly to customers to identify what their preferences are. In the Internet Age, it has never been easier to launch an online marketing campaign. People in charge of these campaigns cater to people through social media posts and messages.
Digital marketing uses a unique combination of various fields. There’s a bit of data analytics, along with data science, and web design. There are a few ways to become a fully-fledged digital marketer. Your potential customers are online? Are you?
Top Digital Marketing Courses in Chicago
There are truly great options for digital marketing classes in Chicago for new and seasoned digital marketers. You can earn your digital marketing certificate for specific areas like Google Analytics and Facebook or Twitter. These courses can net you a digital marketing certification.
As a result of the COVID-19 pandemic, some of these Chicago locations opted to offer remote learning. However, universities and institutions still aim to return to in-person part-time and full-time courses soon.
Let’s see what someone interested in honing digital marketing skills can find in Chicago. Make sure you work on reserving your seat, as these courses can fill up quickly.
University of Chicago – Digital Marketing and Integrated Communications Certificate
Length: 6 weeks
The University of Chicago’s Graham School of Continuing Liberal and Professional Studies offers this digital marketing course. This certificate program is perfect for anyone curious about digital marketing.
Over six weeks, students receive a solid education in the basics of digital marketing. Students take four core courses and two electives.
The core courses are:
- Inclusive Brand Marketing
- Integrated Marketing Communications
- Marketing Strategy and Implementation
- Marketing Analytics and Optimization
This digital marketing class at the University of Chicago is entirely self-paced and asynchronous, aside from one required synchronous course a week.
General Assembly Chicago – Intro to Digital Marketing
General Assembly is a notable digital bootcamp offering a ton of different tech-based subjects. They have many locations and provide an intro for digital marketing in their Chicago location.
There are no prerequisites whatsoever for you to attend the course. The instructors go over the rudimentary aspects of digital marketing, all the way to more complex search engine optimization strategies and sales techniques.
This digital marketing class prepares students for the 10-week long online digital marketing course or digital marketing circuit.
Harold Washington College – Digital Marketing Boot Camp
Length: 24 weeks
This is an accelerated digital marketing bootcamp where students learn from one of the City Colleges of Chicago.
Through Harold Washington College, students learn the basics of digital marketing. To meet the demands of growing online business, the curriculum focuses on the foundations of digital marketing, industry standards, and job training.
This bootcamp instills valuable lessons in Google Ads, understanding consumer behavior, and specialized search engine optimization.
The curriculum, divided into six units, is as follows:
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- Foundations and Strategy of Marketing
- Marketing Content Strategy and Branding
- Marketing Analytics and Performance Optimization
- Social Media Marketing
- Search and Display Advertising
- Email Marketing
There are no prerequisites required for the digital marketing class, so make sure to reserve your seat.
Zeolearn’s Digital Marketing Training
Length: 30 hours
Featured in the Chicago Tribune and Forbes, Zeolearn is an extensive medium to learn technical and practical skills.
In its digital marketing training, students learn some of the best material that rivals a university curriculum.
The class, divided into nine modules, has students learn the basics by completing more advanced projects. Zeolearn offers digital marketing experts to assist students in these modules.
By the end of the ninth module, students will have a firm grasp of digital marketing principles. They even complete an in-depth project dealing with email marketing, search engine optimization, Facebook advertising, data, and paid-search.
What Can Digital Marketing Courses Do for You in the Real World?
So, you’re thinking of taking one of the many impressive digital marketing classes in Chicago. But what’s the endgame? When a training course or video lesson ends, where do you go?
Who Should Take Digital Marketing Classes in Chicago?
First off, who is the perfect candidate for different digital marketing courses in Chicago?
- Those who have a bachelor’s degree from a university in marketing. More specifically, those who want to increase the chances of learning new things and finding better jobs.
- Anyone curious about the core components of digital marketing tools and their effect on advertising and social media.
- Marketing managers that need to learn the most current benefits of Facebook advertising or Google Analytics
- Current undergraduate students who have the time and want to augment their degree program with a digital marketing certification.
- Those who have hectic schedules. Many classes offer asynchronous coursework if remote. This means you can work on the material on weekends and holidays.
Digital Marketing Job Outlook and Salary
Advertising and marketing are broad and profitable business pursuits. The Bureau of Labor Statistics reported in 2019, the average salary for advertisers, promoters, and marketing managers was $135,900 per year.
The top 10 percent of marketers and advertising professionals earned upwards of $208,000. The lowest 10 percent of positions earned an average of $61,930. While the higher-level positions are in management, digital marketer entry-level salaries are good enough to attract even the most hesitant student.
The states and areas that show the most promise for marketing professionals are states like Illinois, California, and New York.
Some of the best metropolitan areas to look for digital marketing jobs in the United States are the Chicago-Naperville-Elgin, San Francisco-Oakland-Hayward, and the New York-Newark-Jersey City metro areas.
This is a fantastic ROI, as you can earn a healthy salary, as well as move up in the ranks.
Many marketing agencies and companies prefer bachelor’s degrees. You can further enhance your resume with digital marketing certificates from any of the above classes. This helps you stand out in a crowd of other applicants.
Those with a slew of digital marketing certificates can expect the entire job field to grow by six percent over the next decade.
Should You Take Digital Marketing Classes in Chicago?
If you are a natural at coming up with practical and evergreen digital marketing campaigns, it’s a great idea to explore these classes. You don’t have to spend astronomically expensive tuition in marketing classes in Chicago. You earn a solid digital marketing certificate in a specific medium without dropping a ton of money over a few years.
No longer do you have to depend solely on a university for being the way you educate yourself. Instead, there are many localized digital marketing courses in Chicago to choose from.
Just enroll in any of these classes Chicago has on offer to earn a certificate. After that, go for a job interview with the hiring manager and break into the world of digital marketing. Ensure you reserve your seat to avoid missing out on these great classes.
Once again, your customers are online, are you?
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