A great way to kick start your career in marketing is to get a marketing internship. Your marketing intern cover letter and resume can help you stand out in the competitive pool of eager new graduates. An effective cover letter can get an employer’s attention and help you get an internship interview to land an entry-level job in marketing.
This guide shows you how to present yourself as the best candidate for a marketing intern role. A perfect cover letter and resume are critical if you want to impress a hiring manager. To use your application documents to your advantage, we’ll give you the best tips to articulate a great cover letter and resume.
Marketing Intern Cover Letter Guide
You want your cover letter to show your passion for marketing. Hiring managers want to see more than your profile information when they receive your cover letter from the application pool. Your cover letter should articulate why you’re the best-suited candidate for the marketing role. You should make sure to mention your practical marketing skills and professional goals.
Why Does Your Marketing Intern Cover Letter Matter?
A marketing cover letter introduces you to the hiring manager or recruitment team. It allows you to show why you are excited about the marketing internship. A cover letter is your first impression to a potential employer, and you want to make it a good one. You must include how an internship in their company will help you reach your career goals.
To land your dream marketing internship, your cover letter should state how you plan to contribute to the company. You can mention any distinguishable accomplishments or even particular software skills that will invite them to read your resume. You can use your letter to show potential employers that they should hire you because of the value that you bring.
A stellar marketing intern cover letter must reflect your strong communication skills. If you can market yourself, you’ll prove that you have what it takes to become a great marketing professional. While a resume lists your credentials and technical skills, a cover letter can share your story on one page.
Essential Components of Your Marketing Intern Cover Letter
Below, we’ve detailed the essential components of your cover letter for a marketing intern. You’ll want to write these with care by double-checking the information for any errors.
- Salutation. After reading the job description and considering who you are sending it to, you must address the cover letter accordingly.
- Personal information. Add precise and up-to-date information about yourself, including your contact details.
- Skillset. Your opening should introduce your relevant skills to grab their attention to be considered for a marketing intern role.
- Capstone project. To make your case more substantial, include any projects or coursework you completed for which you performed important marketing tasks. Add the hard and soft skills that you demonstrated or a capstone project from your final year in school.
- Closing. You want to thank the hiring manager for the time they took to read your documentation. You can also briefly mention again why you are a good fit for the role. It should share your interest in proceeding to the next level of the recruitment process.
5 Tips for Writing a Strong Marketing Intern Cover Letter
No matter what position you plan on applying for, there are a few essential tips to help strengthen your cover letter and stand out from the crowd. You should always include a few crucial elements in a professional cover letter, even for an internship position.
- Professional formatting. At first glance, your cover letter should have a professional look. Templates are available online to help you draft your cover letter. You can also use a cover letter builder to ensure your cover letter has consistent formatting and gives a clean look. Each paragraph should be concise and clear.
- In-demand skills. Before you write your cover letter, look at sample cover letters and marketing intern job descriptions. Those will give you an idea of what skills are in-demand for a marketing intern role. Highlight critical skills in your cover letter to provide the hiring manager with a picture of your background.
- Focus on the job description. The job posting will tell you much about what the employer is looking for in a perfect candidate. You could lose the internship opportunity by not reading the description carefully. The skills mentioned on your cover should not only be popular, but relevant to the company’s position.
- Academic credentials. Some companies like to hire candidates from accredited universities and who have formal educational backgrounds. You can mention the academic institution you attended and what degree you earned.
- Show interest. Before you start to write your marketing cover letter, read about the company and what they do. Show your interest in their work and mission, and tell them how it resonates with you. Make sure they understand that you are willing to learn from them and would like to be part of their team.
Marketing Intern Cover Letter Example
As a marketing student, writing a marketing internship cover letter can be a daunting task. Below you will find an example to show you how the components of a marketing intern cover letter fit together.
Marketing Intern Cover Letter Sample
Dear [hiring manager’s name],
I am interested in the marketing intern position at your company. With a passion for marketing and future career goals in mind, it would be an excellent opportunity to get an internship with your company. I believe my qualifications and extracurricular experience will match perfectly with expectations for this internship role.
I am applying for this internship because your company has adopted the most modern marketing campaign methods. In my previous role, I was involved in department communications related to marketing for all types of customers. I am a strong candidate for the marketing internship position because I have an analytical mind and a willingness to learn.
Thank you for your consideration of my application. My attached resume will describe my most significant accomplishments, community work, and involvement in marketing projects. I am looking forward to hearing from you. You can reach me at my email address, [your email address].
Marketing Intern Resume Guide
Along with a cover letter, professionals have to submit a resume for job applications. You’ll want to submit a cover letter and a matching resume tailored to each marketing role. Your resume lists your credentials and highlights your professional goals.
Why Does Your Marketing Resume Matter?
Hiring managers have a pool of applications and only a few seconds to glance at your resume to decide if they want to read it in its entirety. You want to present a catchy resume tailored to each position. If you are an entry-level candidate for marketing, your resume emphasizes your skills when you don’t have very much professional experience.
A resume reflects your past experiences and skills in marketing to show you are a deserving candidate for the internship role. Many internship candidates worry about their lack of knowledge. You don’t want to undersell yourself because your resume could get you a chance at an internship that will teach you a lot more.
Essential Components of Your Marketing Resume
You can use a resume builder to help you make a resume for marketing internships. When you’re writing your resume, make sure it contains the essential components we’ve listed below.
- Contact information. Add accurate personal information, including your full name, address, professional email address, phone number, and professional social media accounts. It is usually present at the top of the resume.
- Company information. Address the resume to the correct person by using the hiring manager’s name. Additionally, you need to research the company’s mission and vision to find out what they strive for as an organization.
- Coursework. You want to list coursework you completed that is related to marketing strategies. Social media marketing experience is often desirable. Share course projects that you are proud of that helped you gain professional skills.
- Work experience. If you have done social media campaigns and projects on social media platforms, describe what you did. Mention any training in business marketing or relevant subjects.
- Volunteer work. Recruiters like to see volunteering jobs and community work. It shows that you have a genuine interest in learning and growing, even when there are no financial incentives.
5 Tips for Writing a Strong Marketing Resume
You want to write a resume for your internship application that will impress the hiring managers and the rest of the marketing team. It is the first introduction before they see you in an interview.
- Formatting. You want to write a well-formatted resume by carefully choosing the fonts, colors, and style. Use consistent spacings and margins in the entire resume. Keep both the PDF and Microsoft Word document versions of your resume on hand at all times in case recruiters ask for a specific type of document.
- Brief length. Don’t get carried away with elaborate details of every course, experience, or accomplishment. As hiring managers often have many documents to go through, keep your resume to one page in length.
- Clear language. Write your resume in clear and understandable language. Use simple sentences and make use of a bullet list format to separate qualifications. Be clear in your description of projects and keep them simple. A clean resume gives the reader a broad view of what you can do and how they can use your potential.
- Proofread. Sometimes candidates don’t proofread their resumes. You’ll want to read it multiple times to avoid any grammatical mistakes. When employers read those errors, they doubt your seriousness about the job.
- Awards and certifications. Mention any awards or scholarships you received during your academic career. You can also mention any training or certifications you have completed. If you have received a professional certificate or participated in a MOOC related to the marketing firm’s products or services, don’t hesitate to mention that.
Marketing Intern Resume Examples
If you have followed our step-by-step guide to writing your resume, match it with the resume template below to further personalize it for a marketing intern position. The sample section below shows how to address the section most struggle with during the application process, as well as a template for the full resume.
Marketing Intern Resume Sample: The Objective Section
Objective: Graduate with a Bachelor’s Degree in Marketing looking for an internship opportunity. I initiated and managed multiple projects during my education at the University of Marketing. Along with excellent interpersonal skills, I have technical skills in data analysis and SEO. I have a passion for marketing that I wish to develop further by working at your company.
Sample Marketing Intern Resume Template
[Professional email address]
"Career Karma entered my life when I needed it most and quickly helped me match with a bootcamp. Two months after graduating, I found my dream job that aligned with my values and goals in life!"
Venus, Software Engineer at Rockbot
[State why you’re submitting this resume]
[Job title, Company, Location, Duration of the experience]
- [Primary responsibilities]
- [Other relevant job duties]
[High school/University, location, GPA]
- [Certificate or degree]
- [Year of graduation]
[Project title, associated organization]
- [Key achievements]
[Volunteering title, company/cause, location, and duration of the experience]
- [Main contributions]
[Role, association, duration]
- [Tasks and contributions]
Marketing Intern Resume Template Resources
- CIEE: Council On International Educational Exchange. These tailored resources are ideal for internship and trainee roles. New graduates may find this helpful, especially if they’re at a loss during the overwhelming task of writing their resumes.
- Enhancv. This platform allows you to build creative and straightforward resumes for free. You will meet a virtual assistant to guide you in making a resume personalized for your career.
- University of Toronto. UTM offers resources to build cover letters and resumes. They have many valuable tips to craft a good cover letter and a toolkit to make it easier. There are many templates and samples to guide your application process.
Importance of a Marketing Intern Cover Letter and Resume
If you are a marketing graduate about to enter the marketing field, your cover letter and resume are your selling tool. A perfect cover letter and strong resume will show the hiring manager that you have great potential to work at their marketing agency. Your marketing skills and professional goals will make you an asset in their marketing firm.
Marketing Intern Cover Letter and Resume FAQ
How do I write a cover letter for an internship with no experience?
If you have no previous experience, highlight any relevant skills and educational experiences you have. Thoroughly read the job description and explain how you can be the best candidate for that role.
How long should a marketing cover letter be?
You don’t want your cover letter to be more than one page. It should be enough to reflect your personality and any skills that will be an asset for the company. Make sure any cover letter templates you use aren’t too long.
What skills to mention in your resume to get a job in digital marketing?
To get a job in digital marketing, you should have excellent communication skills, interpersonal skills, and organizational skills. Digital marketing interns will also need to know about search engine optimization (SEO), have a good grasp of CRMs, and have strong design skills.
Technical skills that you can include are things like writing marketing proposals and presentations. You can add soft skills like adaptability, creativity, and proactiveness.
How do you start a resume for a marketing internship?
First, you can write a simple, professional resume objective to show your interest in getting the internship. Give an idea of why you are the ideal candidate for the job because of your skills.
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