Every successful business has an effective marketing department to identify customers in need of their product and drive sales. If you’re looking to move into the lucrative marketing management profession, you will need to have a strong marketing manager portfolio to land such a key position.
Marketing is not only about sales, it covers the entire business. When hiring for a marketing manager, top companies look for a candidate they trust to handle their business. In this guide, we show you marketing manager portfolio examples and project ideas to help you build your portfolio. Read on to learn how to make a marketing manager portfolio that demonstrates your skills.
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What Is a Marketing Manager?
A marketing manager works with top management to supervise and coordinate business activities, identify potential markets for products, evaluate and launch new products, and select the channels of distribution. According to Glassdoor, the average base salary of a marketing manager is $104,295 per year.
A marketing manager is responsible for managing the marketing department to drive a company’s marketing efforts. They develop digital marketing strategies and explore different marketing channels that will facilitate business growth. They also perform data analysis to identify which strategies best suit a particular product and its target consumers.
Do You Need a Marketing Manager Portfolio?
Yes. During the recruiting process, companies seek a marketing expert with relevant experience and strong analytical skills. Your online portfolio is your chance to prove yourself as a creative marketer and demonstrate the innovative solutions you’ve developed for other clients. If you believe marketing management is for you, you will need to invest in your portfolio.
During your job search, a portfolio will help introduce yourself and your skills to potential employers and prove why you would be a valuable asset to their sales team. With a detailed description of your creative marketing campaigns and achievements, you can prove that you are an exceptional communicator and highlight your presentation skills through your portfolio.
Elements of a Strong Marketing Manager Portfolio
Think of your marketing manager portfolio as the main course of a meal and each element is an ingredient needed to create this meal. Here are some elements of a strong marketing manager portfolio.
- An about page with a short bio. One of the reasons to create a good portfolio is to introduce yourself and state what you have to offer your clients. You must have a clear, precise, and interesting bio. Your bio should briefly highlight your key achievements and how you have helped your clients or other companies solve their marketing problems.
- An organized collection of your work. This is where you get to show your prospects what you have to offer them. Present your extensive marketing experience in an organized and concise manner. Recruiters value real stories presented with high-quality images and results presented in monetary value.
- Testimonials or feedback. Establish credibility with your previous clients and companies that you have worked with, then ask them for feedback or reviews of your services. Having another company testify to the effectiveness of your service will impress potential employers.
- Awards and certifications. If you received an award for your marketing research projects, creative marketing campaigns, or the effectiveness of service while working with a client or company, include this in your portfolio. If you took a course that enhanced your marketing management skills, it should also be included.
- Contact details. Include your full name, phone number, email address, professional social media accounts, and your LinkedIn profile. This makes it easy for prospective employers to reach out to you.
- Home page. Your home page must also appeal to the aesthetic mind of your prospective clients and employers. It should have a beautiful design which states what you have to offer in an engaging headline. Your home page should contain relevant content that resonates with people who might hire you.
How to Make a Marketing Manager Portfolio
Now that you know why you need to have a marketing manager portfolio and the elements required, it is time to find out the steps to creating your own marketing manager portfolio. Below is a step-by-step process.
1. Choose a platform for your marketing manager portfolio
There are many website makers that you can use. Squarespace, Cargo, and WordPress are all popular hosting websites. You could try out their free options to get a feel of their templates before opting for a paid version to complete your portfolio.
2. Get the layout right
Demonstrate your understanding of visual communication through clean design and proper structure and organization of your work. Get this right and you are one step closer to creating that amazing marketing manager portfolio.
3. Create a home page
This is the first page seen by recruiters once they click on your portfolio. Here, your table of contents and navigation come into view. Your home page should not be hard to understand. Each lead should be straightforward enough to get your clients circling your portfolio within a click or two.
4. Take it deeper with your “About Me” page
This is the place where you share your story. You could write about how you started as a marketing professional. Include anecdotes about the challenges you’ve faced, how you dealt with them, and what insights you gained from that experience.
5. Showcase your past projects and successes
Now you have outlined the services you have to offer and the strategies you use to accomplish them. Now you want to convince potential employers to hire you by displaying evidence of your previous work. Do not flood your portfolio with all your work. Rather, pick the recent projects that yielded the best results and the ones that used innovative strategies.
6. Include testimonials and reviews
Gather testimonials from satisfied clients, awards received, and certificates obtained during your journey as a marketing expert and add them to your portfolio. Include things like receiving a recommendation from a top manager in marketing or a positive customer review. This will give you an edge over other marketing managers.
7. Ensure a channel for contact
You would not want to leave your potential clients high and dry, seeking adequate means to reach you after mesmerizing them with your portfolio. Include your contact details such as phone number, email address, and most importantly, your active professional social accounts where recruiters can find valuable information about what you do.
Marketing Manager Portfolio Examples
Reading about how to set up your marketing management portfolio may sound abstract, especially if it is your first time. To guide you, below are some examples of great marketing management portfolios.
Mark Progano is a web engineer who took up marketing management, with a niche in product management. He is the founder of Products School, a company that builds and markets high-quality products.
Best Parts of Mark Prograno’s Marketing Manager Portfolio
- The cover page of his website has a simple yet stimulating design with a headline that states exactly what he does.
- His “About” page gives a detailed summary of his life and the skills he has developed as a product manager.
- There are happy client reviews on every page of his portfolio.
- He established a great channel of communication by providing a link to his email and links to his social media profiles.
Maya Francis is a writer, editor, and an established marketer. She has a track record of innovating strategies that helped her clients reach their target audience and smash their sales goals.
Best Parts of Maya Francis’s Writing and Marketing Portfolio
- The introduction on her home page is clear and straightforward.
- Her website is easy to navigate.
- She separates her writing and journalism works from her marketing works and this makes it easier to understand what she offers.
- In the marketing sector, she has a client list of the organizations she has worked with and includes their logos and samples of her work underneath.
Greg Kaplan is a traveler and photographer who has gathered over 30 years of experience in marketing and advertising. He is an award-winning professional who specializes in digital marketing strategies.
Best Parts of Greg Kaplan’s Writing and Marketing Portfolio
- His website design is captivating and exposes viewers to the nature of his work.
- He divides his portfolio into two, a work portfolio and a play portfolio, where he shows off his marketing and photography works respectively.
- The cover page of his portfolio contains active links to all his social media profiles which makes it easy for potential clients to reach him.
Michael Antolak is a marketing professional with over seven years of experience in brand development and graphics design. He has a catchy portfolio that highlights his ability to create engaging designs and effectively market products.
Best Parts of Michael Antolak’s Marketing Management Portfolio
- The picture on his cover page is catchy and gives you the impression that he is a professional in marketing and graphic design.
- His bio is brief and easy to read.
- He has the last page as his contact page which contains links to his active social media profiles.
Ace Collective is a team of brand and creative designers, content marketing managers, public relations experts, and marketers. It has developed marketing plans and helped brands to connect with their target consumers for over 10 years of client success.
Best Parts of Ace Collective’s Marketing Portfolio
- The first page shows beautiful pictures of their works, showing potential clients what they’ll receive when they use their services.
- They list all the industries they serve, which allows prospective clients to go through the client list to know whether to contact them or not.
- They added a page that shows their recent updates including their new recruits to the marketing team and the latest brand tips.
- There is a page that also shows the key players on the team, which shows you the exciting minds behind their work and their respective roles.
Best Marketing Manager Portfolio Project Ideas
If you’re an ambitious person aiming for a marketing manager position, you can boost your portfolio by taking on specific projects to highlight your skills. Include concise descriptions of each project and stylish design to catch the recruiter’s attention. Below are some project examples that can help sell yourself as a skilled marketer.
- Develop an email marketing campaign. Email marketing remains one of the key aspects of digital marketing. Demonstrate your knowledge of lead generation, copywriting and the sales funnel through building an email marketing program for a company.
- Design a social media marketing strategy: Digital marketing continues to trend as one of the most cost-effective market strategies and in-demand skills. Build a digital marketing portfolio by coming up with a social media strategy and implementation plan for a company. A project like this could help you get a job as a digital marketer for a top company.
- Develop influencer marketing approaches: Look for business opportunities for a company through researching potential influencers in their target area. Develop an influencer marketing approach for a company to follow that will help them reach specific audiences.
Marketing Manager Portfolio FAQ
It depends on your level of experience and how much work you have to display already. If you’re already a sales and marketing expert, putting together the portfolio may take a few days. If you need to build out some experience first, it will take longer. Take it at your own pace. Just focus on getting the details right.
Once you’ve created your marketing manager portfolio, you’re ready to search for job opportunities in marketing. When applying for a job, include your marketing manager portfolio with your CV and other requirements of the application process. Next, you should prepare for the marketing manager interview phase.
Just long enough to introduce yourself and the services you offer. Make sure you always use concise descriptions throughout the portfolio as these are easier to read quickly and keep readers engaged.
Client testimonials hold a lot of weight during the hiring process. However, demonstrating your marketing vision with a clean design is the most important aspect.
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