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Best Doctorates in Digital Marketing: Top PhD Programs, Career Paths, and Salaries

Astrid Longi - June 19, 2022


There is a wide range of digital marketing jobs you can get if you have a doctorate. You can be a professor or researcher in academia or pursue roles in different industries. In this article, we show you the best PhDs in Digital Marketing that you can earn to advance your career. We also provide information on the best digital marketing jobs and salaries for professionals with PhDs in Digital Marketing.

What Is a PhD in Digital Marketing?

A PhD in Digital Marketing is the highest-level academic degree students can get in the field of digital marketing. This program entails more research work than coursework. Typically, doctoral programs take four to five years to complete.

How to Get Into a Digital Marketing PhD Program: Admission Requirements

The admission requirements for a typical PhD in Digital Marketing are an online application for the program and official transcripts from your undergraduate or graduate education. Some schools also require standardized test scores, such as GMAT or GRE. You also need to submit your resume, letters of recommendation, and a statement of purpose.

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PhD in Digital Marketing Admission Requirements

  • Official academic transcripts
  • Test scores (GRE or GMAT)
  • Letters of recommendation
  • Resume
  • Statement of purpose

Digital Marketing PhD Acceptance Rates: How Hard Is It to Get Into a PhD Program in Digital Marketing?

It’s hard to get into a PhD in Digital Marketing program. Acceptance rates for doctorate programs in the marketing field are low. On average, less than 10 percent of prospective students who apply to doctoral programs in digital marketing are admitted because schools only admit a low number of students to these programs every year.

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Best PhDs in Digital Marketing: In Brief

School Program Online Option
Arizona State University PhD in Marketing No
Drexel University PhD in Business with a Marketing Specialization No
Duke University PhD in Marketing No
Georgia State University PhD in Marketing No
Harvard University PhD in Marketing No
Northwestern University PhD in Marketing No
Penn State University PhD in Marketing No
Stanford University PhD in Marketing No
Syracuse University PhD in Business Administration With a Marketing Major No
University of Arizona PhD in Marketing No
University of California, Berkeley PhD in Marketing No
University of Pennsylvania PhD in Marketing No
The University of Texas at San Antonio PhD in Marketing No

Best Universities for Digital Marketing PhDs: Where to Get a PhD in Digital Marketing

Some of the best universities for getting a digital marketing PhD are Arizona State University, Duke University, Stanford University, The University of Texas, and University of Pennsylvania. If you’re wondering where to get the best PhDs in Digital Marketing, the following list will help you learn more about the accredited schools that offer doctoral degree programs in marketing.

1

Arizona State University

Tempe, AZ

Arizona State University (ASU) was first founded in 1885 as the Territorial Normal School in Tempe. Offering over 450 graduate degrees in fields such as arts, computing and mathematics, entrepreneurship, and healthcare, ASU welcomes more than 70,000 students every year. It has been recognized by US News & World Report as the most innovative national university .

PhD in Marketing

ASU’s W. P. Carey School of Business offers a full-time residential Doctoral Degree in Marketing. It’s designed for graduate students who want to pursue research and teaching positions in marketing. Students can choose between consumer behavior, service strategy, and quantitative marketing models specializations to concentrate their digital marketing knowledge.

PhD in Marketing Overview

  • Program Length: 5 years
  • Acceptance Rate: 5-10%
  • Tuition and Fees: $11,720 (in-state base tuition); $23,544 (out-of-state base tuition)
  • PhD Funding Opportunities: Teaching or research assistantships, loans and other financing options, Free Application for Federal Student Aid (FAFSA)

PhD in Marketing Admission Requirements

  • Bachelor’s degree or higher
  • 3.0 GPA
  • GRE or GMAT test scores
  • Letters of recommendation
  • Undergraduate education transcripts
  • Proof of English language proficiency (for international students)
2

Drexel University

Philadelphia, PA

Drexel University is a private research university that was founded in 1891. Its LeBow College of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB) International. This college offers PhD programs in economics and business, as well as an executive doctorate program in business administration.

PhD in Business with a Marketing Specialization

In this full-time PhD program, students can choose between an economics-oriented track and a behaviorally-oriented research track. Development of marketing channel systems is one of the courses where digital marketing can be covered. To graduate, students must complete 45 credits and write and defend a doctoral thesis.

PhD in Business with a Marketing Specialization Overview

  • Program Length: 4 years
  • Acceptance Rate: 10%
  • Tuition and Fees: $0 - All admitted students are considered for research and teaching assistantships which include a full tuition waiver
  • PhD Funding Opportunities: Fellowships, teaching and research assistantships, research awards

PhD in Business with a Marketing Specialization Admission Requirements

  • Bachelor’s degree or higher
  • Minimum of 3.0 GPA in undergraduate programs and 3.3 GPA in graduate programs
  • Transcripts
  • GMAT or GRE scores
  • Personal statement
  • 2 letters of recommendation
3

Duke University

Durham, NC

Duke University is a private research university that was founded in 1838 in Trinity, North Carolina. The school has more than 80 Graduate School Departments, and over 3,000 graduate students are enrolled in its graduate programs. Duke University’s main goal is to give students the analytical and critical skills they need to succeed in their chosen field of study.

PhD in Marketing

The PhD in Marketing at Duke University’s Fuqua School of Business aims to prepare students for successful careers in research and teaching. This program covers digital marketing through the effects of Internet search agents on consumer choice. To graduate from this program, students are required to write and defend a dissertation.

PhD in Marketing Overview

  • Program Length: 5 years
  • Acceptance Rate: 11%
  • Tuition and Fees: $28,950/semester (years 1-3); $4,000/semester (years 4+)
  • PhD Funding Opportunities: Tuition grants, research and teaching assistantships

PhD in Marketing Admission Requirements

  • $95 application fee
  • Academic transcripts
  • Provide undergraduate GPA
  • Letters of recommendation
  • Statement of purpose essay
  • Resume
  • GRE scores
  • English language proficiency test scores (for non-native speakers)
4

Georgia State University

Atlanta, GA

Georgia State University (GSU) is a public research institution founded in 1913. The university offers more than 150 graduate degree programs across nine different colleges. Innovation is central in GSU’s Graduate Schools, as the US News & World Report named it the second most innovative school in the country .

PhD in Marketing

GSU’s J. Mack Robinson College of Business prepares students for successful careers inside and outside academia. In this program, students learn to apply combined research and marketing methods to digital marketing. Its curriculum includes 15 hours of research courses, 18 hours of marketing courses, and nine hours of courses in the student’s area of interest.

PhD in Marketing Overview

  • Program Length: 5 years
  • Acceptance Rate: N/A
  • Tuition and Fees: $4,776/semester (in state); $15,108/semester (out of state)
  • PhD Funding Opportunities: Teaching and research assistantships, doctoral fellowships

PhD in Marketing Admission Requirements

  • Online application and $50 application fee
  • GMAT scores
  • College transcripts
  • Statement of purpose
  • Resume
  • 3 letters of recommendation
  • Interview
  • Immunization records
5

Harvard Business School

Boston, MA

Harvard University was the first college founded in America in 1636. Its Harvard Business School (HBS) was later established in 1908. HBS is now considered one of the best business schools in the world. It offers doctoral programs in a wide variety of fields, such as accounting, management, economics, organizational behavior, and marketing.

PhD in Marketing

HBS offers a full-time Doctoral Degree in Marketing, which requires a minimum of 13 courses, including economics and psychology. Its machine learning, computer science, and statistics courses are useful for digital marketing analysis and application. To graduate, students need to complete a teaching engagement, pass the special exam, and write and defend a dissertation.

PhD in Marketing Overview

  • Program Length: 5 years
  • Acceptance Rate: 4%
  • Tuition and Fees: $0 (fully funded for 5 years)
  • PhD Funding Opportunities: Financial aid program, research support

PhD in Marketing Admission Requirements

  • Online application and $105 application fee
  • Bachelor’s degree or higher
  • Official academic transcripts
  • GRE or GMAT scores
  • Statement of purpose
  • Letters of recommendation
6

Northwestern University

Evanston IL

Northwestern University is a private research institution founded in 1851. US News & World Report considers it one of the top 10 national universities in the country . It’s home to over 50 research centers and receives over $890 million annually in sponsored research awards. More than 13,000 students are currently enrolled in its 90 graduate degree programs.

PhD in Marketing

This PhD in Marketing is offered through the Kellogg School of Management. It offers two concentrations in consumer behavior and quantitative marketing. It teaches students to become successful marketing researchers in various areas of marketing, including digital marketing. To earn a doctorate, students must complete 18 courses and maintain a GPA of 3.0.

PhD in Marketing Overview

  • Program Length: 4+ years
  • Acceptance Rate: 7%
  • Tuition and Fees: $18,689/quarter (8 or fewer quarters); $4,672/quarter (more than 8 quarters)
  • PhD Funding Opportunities: Fellowship stipend, teaching and research assistantships, tuition scholarships

PhD in Marketing Admission Requirements

  • $95 application fee
  • Bachelor’s degree or higher
  • Official academic transcripts
  • Statement of purpose
  • Courses taken form
  • Resume
  • 3 recommendation letters
  • GRE or GMAT scores
  • Proof of English proficiency (for international students)
  • Optional writing sample
7

Penn State University

University Park, PA

Founded in 1855, Penn State University is a public land-grant research university with 24 campuses catering to graduate and undergraduate students. The university offers more than 190 graduate degree programs and around 100 graduate certificate programs. Penn State stays on top of the research field with over $1 billion in annual research expenditures.

PhD in Marketing

Penn State’s Smeal College of Business offers PhD in Marketing in three specializations in consumer behavior, marketing management, and marketing models. All three of them provide valuable learnings applicable to digital marketing. The program’s graduation requirements entail the completion of all coursework, a qualifying exam, and a thesis dissertation.

PhD in Marketing Overview

  • Program Length: 3+ years
  • Acceptance Rate: 15%
  • Tuition and Fees: $0 - Admitted students receive a tuition waiver and a monthly stipend guaranteed for five years
  • PhD Funding Opportunities: Tuition waiver, monthly stipends, research assistantships, research funding options

PhD in Marketing Admission Requirements

  • $65 application fee
  • Official academic transcripts
  • Bachelor’s degree or higher
  • GPA and coursework
  • GMAT, GRE or TOEFL scores
  • Resume
  • Letters of recommendation
  • Statement of purpose
  • Work sample, such as research papers or essays
8

Stanford University

Stanford, CA

Stanford University was founded in 1885, but it didn’t open its doors to students until 1891. In 1925, the Stanford Graduate School of Business was created. Its three full-time graduate degree programs are all accredited by the AACSB. Among this school’s faculty, there are five Nobel Prize laureates and five recipients of the John Bates Clark Medal in Economics.

PhD in Marketing

Students enrolled in this PhD in Marketing degree can choose between two areas of study in behavioral marketing or quantitative marketing. Its coursework for digital marketing include deep learning, machine learning, and consumer behavior. To graduate, students must pass a field exam, submit academic papers, and complete apprenticeships and a dissertation.

PhD in Marketing Overview

  • Program Length: 2-3 years
  • Acceptance Rate: 3.5%
  • Tuition and Fees: $56,487/three quarters (if 11-18 units per quarter); $36,720/three quarters (if 8-10 units per quarter).
  • PhD Funding Opportunities: Fellowships, research and teaching assistantships, professional development grants. All incoming doctoral students in the Marketing PhD program are provided with financial aid for five years.

PhD in Marketing Admission Requirements

  • Online application
  • $125 application fee
  • Official transcripts
  • GMAT or GRE scores
  • Statement of purpose
  • Resume
  • 3 letters of reference
  • TOEFL score (for international students)
9

Syracuse University

Syracuse, NY

Syracuse University (SU) is a private research university established in 1870. It’s accredited by the Middle State Commission on Higher Education. SU’s graduate school offers more than 193 master’s degrees and 50 doctoral degrees across 13 schools and colleges. Over 1,400 doctoral students are currently enrolled in SU’s PhD programs.

PhD in Business Administration with a Marketing Major

SU offers a PhD in Business Administration with a Marketing Major through the Whitman School of Management. It has two areas of specialization, analytical modeling and empirical analysis, for quantitative marketing. Students need to earn 72 credits to complete this program. Other graduation requirements include submitting three research papers and a thesis.

PhD in Business Administration with a Marketing Major Overview

  • Program Length: 3+ years
  • Acceptance Rate: N/A
  • Tuition and Fees: $1,802/credit hour
  • PhD Funding Opportunities: Tuition waivers, yearly stipends, grants, fellowships, awards, teaching and research assistantships

PhD in Business Administration with a Marketing Major Admission Requirements

  • Online application
  • Official academic transcripts
  • GMAT or GRE scores
  • Recommendation letters
  • Personal statement
10

University of Arizona

Tucson, AZ

University of Arizona is a public land-grant research university founded in 1885. It offers more than 150 master’s degree programs and over 100 doctoral programs in a wide variety of fields. The university is known for its heavy investments in research and development, spending over $700 million in recent years.

PhD in Marketing

The university’s Eller College of Management offers a full-time PhD in Marketing that prepares students for research-heavy and academic roles. Strategy, marketing models, and consumer psychology are some of the courses useful for a digital marketing career. The program’s coursework has 36 units in marketing, nine units in a minor subject, and 18 units of dissertation credits.

PhD in Marketing Overview

  • Program Length: 4-5 years
  • Acceptance Rate: N/A
  • Tuition and Fees: $14,600/academic year (in state); $34,800/academic year (out of state)
  • PhD Funding Opportunities: Teaching or research associateship

PhD in Marketing Admission Requirements

  • Online application
  • $90 application fee
  • Resume
  • Official transcripts
  • GMAT or GRE scores
  • Statement of purpose
  • 3 letters of recommendation
  • TOEFL or IELTS scores (for international students)
11

University of California-Berkeley

Berkeley, CA

University of California-Berkeley (UC Berkeley) was founded in 1868. At present, more than 5,000 graduate students are enrolled at UC Berkeley’s wide variety of doctoral degrees. The US News & World Report named UC Berkeley as the fourth-best global university in the country.

PhD in Marketing

UC Berkeley’s Haas School of Business offers an interdisciplinary doctoral marketing program with two areas of research in consumer behavior and quantitative marketing. Both tracks require taking courses in buyer behavior and choice modeling or marketing strategy. To get this degree, students need to pass an oral qualification exam and write and defend a dissertation.

PhD in Marketing Overview

  • Program Length: 4+ years
  • Acceptance Rate: 9%
  • Tuition and Fees: $14,442/academic year (in state); $29,238/academic year (out of state)
  • PhD Funding Opportunities: Financial aid, scholarships, fellowships

PhD in Marketing Admission Requirements

  • Bachelor’s degree or equivalent
  • Academic transcripts
  • Minimum GPA of 3.0 on a 4.0 scale
  • $120 application fee
  • GMAT or GRE test scores
  • 3 letters of recommendation
  • Statement of purpose
  • Personal statement
  • Proof of English proficiency (for international students)
12

University of Pennsylvania

Philadelphia, PA

University of Pennsylvania (UPenn) is an Ivy League research university founded in 1740. The Wharton School was established as UPenn’s first business school in 1881. The Wharton School offers nine graduate programs of study in various areas, including finance, management, and marketing. Currently, around 13,000 graduate students are enrolled in UPenn.

PhD in Marketing

This interdisciplinary doctoral program in marketing offers a consumer behavior track and a quantitative track. Data analysis and research methods are some of the program’s courses, which can be best applied to digital marketing. To graduate, students need to complete a dissertation and at least 15 graduate-level course units.

PhD in Marketing Overview

  • Program Length: 5 years
  • Acceptance Rate: 3%
  • Tuition and Fees: $37,678/full program
  • PhD Funding Opportunities: Financial aid awards, fellowships

PhD in Marketing Admission Requirements

  • $80 application fee
  • GMAT or GRE scores
  • 3 letters of recommendation
  • Official transcripts and academic history
  • Personal statement essay
13

The University of Texas at San Antonio

San Antonio, TX

The University of Texas at San Antonio (UTSA) is a public research university founded in 1969. Over 900 students are currently enrolled in the university’s doctoral degrees. UTSA is home to 32 research centers and institutes and offers a wide range of well-funded research partnerships.

PhD in Marketing

UTSA offers its doctoral degree through Carlos Alvarez College of Business. This degree requires a minimum of 84 credits for students who previously obtained a bachelor’s degree and a minimum of 66 credits for those with a master’s degree. Its courses that are useful for digital marketing include strategy research and experimental design.

PhD in Marketing Overview

  • Program Length: 4-5 years
  • Acceptance Rate: N/A
  • Tuition and Fees: $575/credit hour (in state); $1,572/credit hour (out of state)
  • PhD Funding Opportunities: Annual stipends, research assistantships

PhD in Marketing Admission Requirements

  • Online application
  • $50 application fee
  • Bachelor’s degree or higher
  • Official transcripts
  • GMAT or GRE test scores
  • 3 letters of recommendation
  • Resume
  • Personal statement of academic goals and interests
  • TOEFL or IELTS scores (for international students)

Can You Get a PhD in Digital Marketing Online?

Yes, you can get a PhD in Digital Marketing online. Northcentral University and Atlantic International University are some of the schools that offer online doctoral marketing degrees. You can also get a Doctor of Business Administration (DBA) in Marketing online. A DBA program focuses more on practical marketing applications, while a PhD program is designed for research and academic-oriented positions.

Best Online PhD Programs in Digital Marketing

School Program Length
Atlantic International University Online PhD in Marketing Self-paced program
Liberty University Online DBA in Marketing 3 years
Northcentral University Online PhD in Business Administration with a Strategic Marketing specialization 4 years
Trident University International Online PhD in Business Administration with a Marketing Concentration 3- 5 years
Washington State University Online PhD in Business Administration with a Concentration in Marketing 4 years

How Long Does It Take to Get a PhD in Digital Marketing?

It takes four to five years to get a PhD in Digital Marketing. Typically, students dedicate the first two or three years to completing the required coursework. During their second and third years, students are expected to complete a field exam. This exam measures their depth of knowledge and comprehension of the marketing field.

During the program’s remaining years, students must focus their efforts on research activities, a dissertation, and any additional graduation requirements. Such requirements can be to complete research or teaching assistantships. They can also be to submit academic papers to accredited publications and to participate in seminars.

Is a PhD in Digital Marketing Hard?

Yes, a PhD in Digital Marketing is hard. The average completion time of a PhD in Digital Marketing is between four and five years. The majority of doctoral degrees are full-time programs. This means that working outside while pursuing your degree won’t be possible. You’ll have to rely on funding options such as research assistantships to support yourself while you are studying.

A doctorate can also be hard because of the program’s coursework and graduation requirements, which will require a lot of hard work and dedication. In general, students have to complete courses in advanced digital marketing topics, as well as courses in complex disciplines like statistics. They also have to complete the program’s dissertation requirements.

How Much Does It Cost to Get a PhD in Digital Marketing?

It costs approximately $12,171 per year to get a PhD in Digital Marketing at a public institution, according to the National Center for Education Statistics (NCES). The tuition for a doctoral degree at a private university can cost between $14,208 and $27,776 per year.

Many universities offer affordable graduate tuition rates. An example is Georgia State University, where in-state students pay $4,776 per semester, and out-of-state students pay $15,108 per semester. Moreover, there are plenty of funding opportunities for digital marketing PhD students.

How to Pay for a PhD in Digital Marketing: PhD Funding Options

The PhD funding options that full-time students can use to pay for a PhD in Digital Marketing are tuition waivers, fellowships, research assistantships, and teaching assistantships. Most schools also offer PhD students plenty of financial aid options to reduce their expenses. Some schools even provide stipends to help students with other living costs.

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What Is the Difference Between a Digital Marketing Master’s Degree and PhD?

The difference between a digital marketing master’s degree and a PhD is the job outlook for graduates. Master’s degree programs are great for career advancement because they teach the necessary skills for various executive positions in the marketing field. PhDs are terminal degree programs designed to prepare students mostly for careers in academia.

Doctoral degrees are a necessity in a range of job roles in the academic field, such as college professor or tenure researcher. Doctorate programs take approximately five years to complete, while master’s degrees can be completed in only two years. Because of this, getting a PhD in Digital Marketing will give you more advanced knowledge of the marketing field.

Master’s vs PhD in Digital Marketing Job Outlook

Digital marketing professionals with a PhD have advanced skills and knowledge for academic positions in postsecondary education. This field has a job outlook of 12 percent . Professionals with a master’s degree can strive for a wide variety of digital marketing jobs across different industries. For example, market research analysts have a 22 percent job outlook .

Difference in Salary for Digital Marketing Master’s vs PhD

While a digital marketer with a Master’s Degree can get a median annual income of $93,000 , the average PhD in Digital Marketing salary is $106,000 per year based on PayScale data. This pay disparity exists because of the advanced skills and knowledge that a PhD graduate can offer in digital marketing roles.

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Why You Should Get a PhD in Digital Marketing

You should get a PhD in Digital Marketing because it’ll give you a proper knowledge of advanced topics and crucial research skills needed for various digital marketing jobs. Apart from gaining expertise, PhD graduates also enjoy low unemployment rates, higher salaries, and networking opportunities. Below, we discuss in detail the reasons for getting a PhD in Digital Marketing.

Reasons for Getting a PhD in Digital Marketing

  • Lower unemployment. According to the Bureau of Labor Statistics, marketing professionals with a PhD have a lower unemployment rate at 2.5 percent than those with a master’s or bachelor’s degree. This can be partially because pursuing doctoral degrees make it easier for graduates to land digital marketing jobs in the academic field.
  • Advanced knowledge. A PhD in Digital Marketing will give you advanced skills and knowledge. With this degree, you’ll also learn quantitative and qualitative research methods that are necessary for landing higher-paying digital marketing jobs in any field.
  • Higher salary. Most companies tend to pay employees with higher education and experience more money. By earning a PhD in Digital Marketing, you’ll be able to make an annual salary of $106,000 or more, depending on your professional experience and where you work.
  • Networking opportunities. A digital marketing PhD will give you plenty of opportunities to grow your professional network. Not only will you have the opportunity to meet other students with similar interests and passions, but you can also attend conferences and seminars. These events are where you can connect with experts from all over the world.

Getting a PhD in Digital Marketing: Digital Marketing PhD Coursework

Three people sitting around a wooden table looking at printed graphs
There are plenty of career opportunities for PhD graduates in the marketing field.

Getting a PhD in Digital Marketing is a matter of completing the required course load and any other graduation requirements. The typical PhD coursework is broken down into core digital marketing courses, courses in other disciplines, and courses focused on research or how to prepare for your dissertation. Below are a few examples of the courses that students must take.

Consumer Behavior

Consumer behavior studies are the psychological and behavioral processes that influence people’s choices when buying or consuming products and services. With this course, graduate students will better understand how cultural and psychological variables tend to influence the behavior of consumers. They’ll uncover how this can be used for effective marketing strategies.

Introduction to Econometrics

Econometrics is a discipline that combines mathematical and statistical methodologies in order to quantify economic phenomena. With this course, students will learn how to use regression methods, such as nonparametric and linear regressions, to quantify and interpret relevant data. This is useful for students that want to pursue careers in digital marketing research.

Qualitative Research Methods

In digital marketing, qualitative research involves collecting and analyzing non-numerical data to understand phenomena that are useful in market research. With this course, PhD students will learn how to use qualitative research methods to gather data that can help in understanding all the factors and variables that influence consumers’ decisions.

Quantitative Marketing

Qualitative research is the process of collecting and analyzing numerical data. It’s a crucial step in statistical analysis. In this course, students will learn how to quantify and analyze the data gathered from surveys and polls answered by a target audience. This will help students draw insights based on the data gathered from market research focus groups.

Statistical Inference

Statistical inference refers to the process of deducing facts about a specific group of the population based on statistical data. This course will provide digital marketing students the skills necessary for working with statistical data. The use of statistical methods, such as statistical inference, is common in the marketing field, so it’s a crucial skill for digital marketers to learn.

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How to Get a PhD in Digital Marketing: Doctoral Program Requirements

To graduate, PhD students have to complete the doctoral program requirements. Common graduation requirements include completing the required coursework, completing the necessary teaching or researching requirements, and writing and defending a dissertation. Finishing these requirements is how to get a PhD in Digital Marketing.

1

Coursework

Doctorate programs require students to complete the necessary coursework, as well as a minimum number of credits. Core courses include digital marketing courses and research methods courses. The coursework is meant to be finished in the first two years of the program. Students might be required to maintain a minimum GPA throughout their coursework.

2

Comprehensive Field Exam

Once students complete the required coursework, they are required to pass an exam meant to assess the depth of their comprehension of topics covered in the first years of the program. It’s also meant to measure the depth of advanced knowledge they learned through completing the required coursework. This examination can be a written exam or an oral examination.

3

Research Assistantships

PhD students are required to complete research requirements. These requirements include working as research assistants and completing a set number of hours or classes of teaching. You might also need to participate in research assistantships under experienced faculty members, participate in seminars and colloquia, and submit your research to academic journals.

4

Teaching Apprenticeships

Teaching apprenticeship requirements can mean working as teaching assistants (TAs) during a set time frame from the total length of the program. Alternatively, you might need to complete a teaching engagement during a semester or a full academic year. This is a great opportunity for students who want to pursue teaching careers.

5

Thesis for PhD in Digital Marketing

To get a PhD in Digital Marketing, you’ll have to write and defend a dissertation. Dissertations are where students show that they’re able to conduct independent research and present it in a well-organized manner. Dissertation requirements include writing a dissertation, presenting a dissertation proposal, choosing a doctoral dissertation committee, and defending the final dissertation.

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PhD in Digital Marketing Salary and Job Outlook

The typical salary for marketing experts with a PhD is over $100,000 per year. There are plenty of job opportunities for PhD graduates, both in business and in the academic field. On average, there are more than 200,000 job openings for digital marketers with a PhD every year. Most marketing professions are expected to grow between eight and 14 percent in the next decade.

What Can You Do With a PhD in Digital Marketing?

With a PhD in Digital Marketing, you can apply to various senior-level positions in marketing or academia. Once you get your degree, you’ll have the skills and knowledge necessary to work in positions such as marketing manager, postsecondary education teacher, market research analyst, and public relations manager.

Best Jobs with a PhD in Digital Marketing

  • College Professor
  • Marketing Manager
  • Market Research Analyst
  • Public Relations Manager
  • Postsecondary Education Administrator

What Is the Average Salary for a PhD in Digital Marketing?

The average annual salary for a PhD in Digital Marketing is $106,000. This salary varies depending on the specific digital media marketing field a professional decides to focus on. For example, digital marketers working in an academic environment earn an average of $96,910 per year. Marketing experts who work in marketing management earn $133,380 per year.

Highest-Paying Digital Marketing Jobs for PhD Grads

Digital Marketing PhD Jobs Average Salary
Marketing Manager $133,380
Public Relations Manager $119,860
Postsecondary Education Administrator $96,910
College Professor $79,640
Market Research Analyst $63,920

Best Digital Marketing Jobs with a Doctorate

The best digital marketing jobs with a doctorate are marketing manager, public relations manager, postsecondary education administrator, college professor, and market research analyst. These jobs require an advanced education degree because they need experts who know digital marketing trends very well and know how to apply research methods.

In this section, we discuss an overview of the best digital marketing jobs with a doctorate. We also provide details on the salary, job outlook, and highest-paying states.

1

Marketing Manager

PhD Salary: $133,380

Marketing managers plan effective marketing campaigns and evaluate promotional campaigns of businesses. These professionals possess leadership skills and advanced knowledge of advertising principles needed for identifying potential target markets for a specific product or service. They create promotional campaigns for target markets.

2

Public Relations Manager

PhD Salary: $119,860

Public relations managers create content, such as press releases, articles, draft speeches, and images for a company to reach its target audience. They also analyze the audience’s perspective of a business and create digital marketing strategies to shape or improve the business’s overall image.

3

Postsecondary Education Administrator

PhD Salary: $96,910

Postsecondary education administrators oversee student services, academics, and sometimes, faculty research at private and public colleges and universities. These professionals need to have interpersonal, problem-solving, organizational, and communication skills. They also need experience in administrative settings to perform their job.

4

College Professor

PhD Salary: $79,640

College professors or postsecondary teachers in the digital marketing field develop outlines and syllabi for the courses they teach. They also plan individual lessons and assess their student’s progress through various assignments.

5

Market Research Analyst

PhD Salary: $63,920

Market research analysts have a vast knowledge of quantitative and qualitative research methods that are widely used in the marketing field. They also have the analytical skills required for interpreting complex data. Their main responsibility consists of evaluating the market conditions and determining the potential sales of a product or service.

Is a PhD in Digital Marketing Worth It?

Yes, a PhD in Digital Marketing is worth it because it provides more employment opportunities and a higher annual salary. With a doctoral degree, you can apply for academic positions, such as post-secondary education teacher or researcher. You can also apply in various industries as a marketing manager, public relations manager, or market research analyst.

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PhD in Digital Marketing FAQ

Can I get a PhD in digital marketing online?

Yes, you can get a PhD in Digital Marketing online. The best PhDs in Digital Marketing with a fully online format are offered by Northcentral University, Washington State University, and Trident University International. Liberty University offers online DBA programs, which have more hands-on experience than a traditional PhD in Marketing.

Why should I get a PhD in digital marketing?

You should get a PhD in Digital Marketing because it’ll give you’ll learn in-demand skills and knowledge in marketing and research methods. Getting a PhD will not only ensure you earn a high annual income, but it’ll raise your chances of finding a good and rewarding job.

What digital marketing jobs require a PhD?

The digital marketing jobs that require a PhD are teaching and research positions in the academic field. If you want to pursue a career in academia, you must get a doctoral degree. While other digital marketing jobs might not require doctoral education, having a PhD will make you stand out from other candidates with a master’s or bachelor’s degree.

Is digital marketing a good career choice?

Yes, digital marketing is a good career choice. Digital marketers are one of the most in-demand professionals in marketing and advertising. Becoming a digital marketer will open a wide range of careers in business. The average salary of a digital marketing expert is approximately $50,000 per year, and the average PhD in Digital Marketing salary is over $100,000 per year.

About us: Career Karma is a platform designed to help job seekers find, research, and connect with job training programs to advance their careers. Learn about the CK publication.

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Astrid Longi

About the author: Astrid is a writer whose experience includes many interdisciplinary projects, such as a weekly podcast that discusses new topics, including tech, from different perspectives. She holds a Bachelor’s Degree in Philosophy and a Certificate in Literary Translation from Cursiva and Penguin Random House Grupo Editorial.

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