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Best Digital Marketing Schools: The Top Colleges and Universities for Digital Marketing Programs

Oluwaniyi Raji - June 19, 2022


Digital marketing is an in-demand skill because of the Internet’s scope. Companies use online forms of communication to promote products and brands to, as reported by Statista, five billion Internet users worldwide . This article will give you insight into the best schools for digital marketing, so you can find the right digital marketing degree for you.

If you want to become a digital marketer , learning about the best digital marketing schools is a good place to start. In this article, we’ll explain in detail the different degrees offered by the best digital marketing universities and colleges, as well as share information about common digital marketing jobs and salaries.

Best Digital Marketing College and University Rankings: Top 10 Digital Marketing Schools at a Glance

School State Formats Available US News Ranking
Bryant University RI In-person #7 in Regional Universities North
Cambridge College MA Online #131 – #171 in Regional Universities North
Midland University NE In-person #119 – #157 in Regional Universities Midwest
New York University NY In-person #28 in National Universities
Northern Illinois University IL In-person, online #299 – #391 in National Universities
Southern New Hampshire University NH Online #131- #171 in Regional Universities North
University of Jamestown ND Online #35 in Regional Colleges Midwest
University of Michigan – Dearborn MI In-person, hybrid #31 in Regional Universities Midwest
University of Wisconsin – Stout WI In-person, online #69 in Regional Universities Midwest
Yeshiva University NY In-person #68 in National Universities

Digital Marketing School Rankings: Best Digital Marketing Colleges and Universities

In the section below, we’ll look at 10 of the best schools that offer digital marketing programs. This list will include public and private colleges and universities , and we’ll cover each school’s ranking, types of degrees offered, and graduation rates.

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1

Bryant University

Graduation Rate: 84%

Founded in 1863, Bryant University has a long tradition of teaching business, science, and liberal arts through its College of Business, School of Health Sciences, and College of Arts and Sciences. The Bryant Scholars program supports graduate and undergraduate students who want to pursue prestigious scholarship programs like Fulbright and Marshall scholarships.

Bryant University Overview

  • School Type: Private
  • Acceptance Rate: 74%
  • Accreditation: New England Commission of Higher Education
  • Degrees Offered: Bachelor’s, Certificates, Master’s
  • US News Ranking: #7 in Regional Universities North
  • Times Higher Education Ranking: #227 in US College Rankings

Best Bryant University Digital Marketing Programs

  • Bachelor of Science in Business Administration with Digital Marketing Concentration. In this program, you’ll take courses such as consumer behavior, operation management, and financial accounting to cover key topics in digital marketing and business administration. You need to complete 122 credits to graduate, which takes four years for full-time students.
  • Undergraduate International Business Major with Digital Marketing Concentration. This program starts with foundational courses like global leadership and global business before you move further into marketing and business courses. This degree requires 122 credits to graduate and it is designed to take four years to complete.

Bryant University Digital Marketing Key Takeaway

Bryant University’s digital marketing programs include liberal arts courses to expose students to the psychological theories behind marketing and business.

2

Cambridge College

Graduation Rate: 42%

Cambridge College was established over 45 years ago to provide education to adult learners. Cambridge College offers both online and in-person programs through its online platform and physical campuses in Massachusetts, California, and Puerto Rico. Programs include graduate and undergraduate certificates, bachelor’s degrees, master’s degrees, and PhDs.

Cambridge College Overview

  • School Type: Private
  • Acceptance Rate: Open Admissions
  • Accreditation: New England Commission of Higher Education
  • Degrees Offered: Associate, Bachelor’s, Certificates, Master’s, PhD
  • US News Ranking: #131 - #171 in Regional Universities North
  • Times Higher Education Ranking: N/A

Best Cambridge College Digital Marketing Programs

  • Bachelor of Science in Digital Marketing. This 125-credit degree program in digital marketing teaches students to leverage the power of the Internet to build brands in the digital world. Students in this online bachelor’s degree program can transfer up to 90 credit hours from a previous program and graduate in one year.
  • Digital Marketing Certificate. This online certificate program teaches students how to understand a client’s demands and deliver a thorough digital marketing strategy. Students have to complete one required digital marketing class and six electives in subjects like search engine optimation, web design, and mobile marketing.

Cambridge College Digital Marketing Key Takeaway

Cambridge College specializes in helping students complete a degree they have already started somewhere else. They have a very flexible transfer credit program for digital marketing so students don’t have to waste time re-taking courses.

3

Midland University

Graduation Rate: 45%

Midland University was established in 1883 as a Lutheran-affiliated school, and today it is the ninth fastest-growing private, non-profit institution in the US, according to the Chronicle of Higher Education . Midland University guarantees that undergraduate students will graduate in four years or the school will pay full tuition for any additional semesters.

Midland University Overview

  • School Type: Private
  • Acceptance Rate: 64%
  • Accreditation: Higher Learning Commission
  • Degrees Offered: Bachelor’s, Certificates, Master’s
  • US News Ranking: #119 - #157 in Regional Universities Midwest
  • Times Higher Education Ranking: #>800 in US College Rankings

Best Midland University Digital Marketing Programs

  • Bachelor of Science in Business Administration with Digital Marketing Major. While you earn your BSBA at the Dunklau School of Business, you will also earn industry certifications in Google Ads, Google Analytics, and Hubspot Inbound Marketing. This degree prepares you to work as an SEO specialist, social media manager, or advertising associate.

Midland University Digital Marketing Key Takeaway

This school is an easy choice for students because of its four-year graduation guarantee.

4

New York University

Graduation Rate: 87%

Established in 1831, the vision for New York University (NYU) was to train and nurture future leaders. Today, NYU has 53,578 students enrolled, making it the largest private university in the US. NYU faculty members are at the top of their field and collectively have earned five Nobel Prizes, five Pulitzer Prizes, and nine MacArthur Genius Grants.

New York University Overview

  • School Type: Private
  • Acceptance Rate: 13%
  • Accreditation: Middle States Commission on Higher Education
  • Degrees Offered: Associate, Bachelor’s, Certificates, Master’s, PhD
  • US News Ranking: #28 in National Universities
  • Times Higher Education Ranking: #26 in World University Rankings

Best New York University Digital Marketing Programs

  • Master of Business Administration with Digital Marketing Specialization. This MBA program with a specialization in digital marketing equips students with the analytical skills to direct diverse marketing campaigns in a digital world. Courses include Advertising Management and Social Media for Brand Management. This degree takes two years to complete.

New York University Digital Marketing Key Takeaway

Graduates of NYU's MBA program get to network with distinguished alumni with successful careers that span a wide variety of professions.

5

Northern Illinois University

Graduation Rate: 51%

Northern Illinois University (NIU) is a public research university that was founded in 1895. The school offers over 100 undergraduate programs in addition to 69 graduate programs. NIU strives to make college affordable, and its students received more than 19 million dollars in scholarships in the 2019 to 2020 school year.

Northern Illinois Overview

  • School Type: Public
  • Acceptance Rate: 70%
  • Accreditation: Higher Learning Commission
  • Degrees Offered: Bachelor’s, Master’s, Certificates, PhD
  • US News Ranking: #299 - #391 in National Universities
  • Times Higher Education Ranking: #400 - #500 in US College Rankings

Best Northern Illinois University Digital Marketing Programs

  • Undergraduate Certificate in Digital Marketing. This certificate program is only available to undergraduate students at NIU. Students will learn how to use specialized digital tools in marketing, from developing strategies to analyzing outcomes. At the end of this 15-credit program, you’ll also be ready to take the Google Digital Marketing Certification test.
  • Online Master of Science in Digital Marketing. This program teaches students about content creation, strategy, and management. The final course is a capstone project where students can gain hands-on experience in digital marketing. This 34-credit online degree can be completed in as little as 12 months.

Northern Illinois University Digital Marketing Key Takeaway

NIU’s digital marketing programs are offered through the College of Business and are accredited by the Association to Advance Collegiate Schools of Business.

6

Southern New Hampshire University

Graduation Rate: 39%

At almost 100 years old, Southern New Hampshire University (SNHU) offers 200 degree programs including associate, bachelor’s, master's, and doctorate degrees. SNHU is also one of the most affordable schools in the country and it has not increased tuition since 2012.

Southern New Hampshire University Overview

  • School Type: Private
  • Acceptance Rate: 92%
  • Accreditation: New England Commission of Higher Education
  • Degrees Offered: Associate, Bachelor’s, Certificates, Master’s, PhD
  • US News Ranking: #131 - #171 in Regional Universities North
  • Times Higher Education Ranking: N/A

Best Southern New Hampshire University Digital Marketing Programs

  • Online Bachelor of Science in Marketing with a Digital Marketing Concentration. In this 120-credit program, you’ll learn how to target a specific audience and analyze metrics to design better campaigns. This program is only offered online and students take one to two classes in eight-week sessions.
  • Online Master of Science in Digital Marketing. This program teaches you how to be an effective marketer by forming personal connections in the online environment. The degree requires 36 credits of coursework, and it will take you about 15 months. At the end of this program, students are prepared to take both Hootsuite and HubSpot certifications.

Southern New Hampshire University Digital Marketing Key Takeaway

SNHU is nationally recognized for its innovative and affordable programs.

7

University of Jamestown

Graduation Rate: 56%

The University of Jamestown (UJ) is a private, Christian school that was founded 138 years ago. It offers engaging and practical curricula to individual students or to entire workplaces that offer a UJ program as a benefit. The average class size is only 19 students and 100 percent of students receive some scholarship funding.

University of Jamestown Overview

  • School Type: Private
  • Acceptance Rate: 76%
  • Accreditation: Higher Learning Commission
  • Degrees Offered: Bachelor’s, Certificates, Master’s, PhD
  • US News Ranking: #35 in Regional Colleges Midwest
  • Times Higher Education Ranking: #>800 in US College Rankings (2018)

Best University of Jamestown Digital Marketing Programs

  • Digital Marketing and Analytics Certificate. During this online program, students will take 12 credit hours of coursework that can be applied to a future bachelor’s degree. As part of this four to eight-month program, students take professional certification exams in HubSpot Marketing, Google Analytics, and Google and Facebook Ads.

University of Jamestown Digital Marketing Key Takeaway

Students in UJ’s Digital Marketing and Analytics Certificate program create blueprints and templates for marketing campaigns that they can use in their next job.

8

University of Michigan - Dearborn

Graduation Rate: 56%

Established in 1959, the University of Michigan - Dearborn is a more recent addition to the University of Michigan system. It offers 100 major programs and 70 minor programs to undergraduate students, as well as 60 graduate programs and certificates. Dearborn graduates go on to earn the second-highest median salary for Michigan public universities .

University of Michigan-Dearborn Overview

  • School Type: Public
  • Acceptance Rate: 69%
  • Accreditation: Higher Learning Commission
  • Degrees Offered: Bachelor’s, Certificates, Master’s, PhD
  • US News Ranking: #31 in Regional Universities Midwest
  • Times Higher Education Ranking: #401 - #500 in US College Rankings 2022

Best University of Michigan-Dearborn Digital Marketing Programs

  • Bachelor of Business Administration with Digital Marketing Major. This 21-credit program teaches marketing strategies for social media and email marketing. It is part of a BBA degree, where students learn about the fundamentals of business.
  • Bachelor of Business Administration with Marketing Major. This program teaches students to create marketing techniques that attract and connect with customers. While it isn’t focused on digital marketing, students will learn about key marketing theories that work in both traditional and Internet-based marketing.
  • Master of Science in Marketing. Students in this program will learn a strong foundation in marketing with data-driven campaigns. This degree can be completed in less than a year and some courses are available online.

University of Michigan - Dearborn Digital Marketing Key Takeaway

University of Michigan - Dearborn College of Business students can participate in a robust internship program.

9

University of Wisconsin - Stout

Graduation Rate: 56%

The University of Wisconsin - Stout (UW Stout), also known as Wisconsin’s Polytechnic University, was established in 1891. UW Stout trains students for careers through practical learning and research in 45 undergraduate and 20 graduate programs.

University of Wisconsin-Stout Overview

  • School Type: Public
  • Acceptance Rate: 91%
  • Accreditation: Higher Learning Commission
  • Degrees Offered: Bachelor’s, Certificates, Master’s, PhD
  • US News Ranking: #69 in Regional Universities Midwest
  • Times Higher Education Ranking: #>600 in US College Rankings 2022

Best University of Wisconsin-Stout Digital Marketing Programs

  • Bachelor of Science in Digital Marketing Technology. This online degree program will teach you vital marketing strategies and digital technology skills to grow audiences, sell products, and build your company's brand. It is a 120-credit degree that will take you four years.
  • Undergraduate Minor in Digital Marketing. This 24-credit minor can be added to any bachelor’s degree major in a different field. Courses include principles of marketing, social media marketing management, and basic data concepts.

University of Wisconsin-Stout Digital Marketing Key Takeaway

UW Stout online programs have Adult Student Services Coordinators and Distance Librarians to make sure all students have the support they need to graduate.

10

Yeshiva University

Graduation Rate: 80%

Yeshiva University was founded in 1886 as the first Jewish college in the US. It has a student-to-faculty ratio of eight to one, one of the lowest in higher education. Yeshiva offers over 65 undergraduate major and minor programs across three schools and colleges. The university accepts people of all religions, but Judaism is still at the center of campus life.

Yeshiva University Overview

  • School Type: Private
  • Acceptance Rate: 63%
  • Accreditation: Middle States Commission on Higher Education
  • Degrees Offered: Associate, Bachelor’s, Master’s, Certificates, PhD
  • US News Ranking: #68 in National Universities
  • Times Higher Education Ranking: #138 in US College Rankings

Best Yeshiva University Digital Marketing Programs

  • Bachelor of Science in Marketing with Digital Marketing Specialization. This degree teaches students how to analyze consumer behavior using big data analysis. It gives you a comprehensive introduction to marketing and specializes in search engine optimization. It is a 27-credit major that is part of a four-year degree.
  • Master of Science in Digital Marketing and Media. This MS degree is a project-based program that focuses on the influence of digital media on consumer behavior. It takes around 15 months to complete this 30-credit program.

Yeshiva University Digital Marketing Key Takeaway

Yeshiva University’s digital marketing degrees teach you to develop data-driven insights and key performance indicators using marketing analytics tools like Google Trends and Google Analytics.

The Best Schools for Digital Marketing: Types of College Degrees and University Programs Offered

The degrees and programs available in digital marketing range from associate degrees to doctoral degrees. For students who don’t want to commit to a full degree, there are also undergraduate and graduate certificate programs. Schools that offer degrees and certificates include Northern Illinois University, Cambridge College, and Northcentral Technical College.

1

Digital Marketing Community College Certificate

A certificate in digital marketing prepares students for entry-level positions in digital marketing. Programs vary from eight weeks to six months. Credits earned in a community college certificate program can be transferred to an associate or bachelor’s degree. You’ll take courses in search engine optimization (SEO) , social media marketing, and web analytics.

2

Digital Marketing Associate Degree

A digital marketing associate degree program introduces you to the fundamentals of marketing, market research, and marketing principles. It takes two years to complete and prepares you to work as a social media manager, SEO analyst, or email marketing coordinator.

3

Digital Marketing Bachelor’s Degree

A Bachelor's Degree in Digital Marketing is a four-year program that equips you with technical, creative, and business skills critical to understanding the needs and preferences of consumers. You will also learn how to develop dynamic content for clients and use search engine optimization to reach their target audience.

The difference between a bachelor’s degree vs an associate degree is that a bachelor’s degree offers a more in-depth education since students take about twice as many credit hours. A bachelor’s degree is often the minimum education requirement listed in job descriptions.

4

Digital Marketing Master’s Degree

A Master's Degree in Digital Marketing introduces you to a wide range of advanced techniques in this field. A master’s degree takes one to three years to complete and may include a final capstone project or thesis. Students will take classes in consumer behavior, digital communications, social media marketing, and branding.

The main difference between a graduate and undergraduate degree in digital marketing is that a master’s degree prepares you for management roles. You’ll learn key business skills, including leadership, financial management, and business ethics, so you can run or manage an organization that meets the needs of your prospective clients.

5

Digital Marketing Graduate Certificate

A graduate certificate is for students who already have a bachelor’s degree and want foundational knowledge in digital marketing. Depending on the institution, it takes six months to a year to complete, and these programs are usually offered online for working adults. The courses cover digital marketing strategies, public relations, and marketing analysis.

6

Digital Marketing Doctorate

A Doctorate in Digital Marketing equips students to become scholars and experts who want to do original research. A PhD degree is a research training program, and students will become experts in how to do research. Students will also learn expert data analysis skills.

A more common digital marketing doctoral degree is a Doctor of Business Administration or DBA. This program prepares students to be leaders of marketing departments in large businesses.

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Best Digital Marketing Schools: Other Digital Marketing University Rankings

Earlier we shared our top 10 overall digital marketing university rankings. In the next section, we’ll cover the best digital marketing schools for different kinds of degrees, learning formats, and special programs.

Best Online Digital Marketing Schools

  1. Colorado Technical University. CTU has a flexible online schedule with classes starting multiple times per year. It offers financial aid for students who work at certain companies through its Corporate Educational Alliances Grant program.
  2. Southern New Hampshire University. SNHU specializes in offering online degrees, and the majority of students at SNHU are enrolled in online programs. SNHU online classes are totally asynchronous, meaning students view pre-recorded content and don’t attend live lectures.
  3. University of Wisconsin – Stout. UW Stout has special student services for online students, including Distance Librarians and Adult Student Services Coordinators. This ensures remote students get the support they need to complete their degrees.

Best Community Colleges for Digital Marketing

  1. Borough of Manhattan Community College. BMCC offers an Associate of Science in Digital Marketing. This community college supports students through the job search process with their Center for Career Development and Office of Internships and Experiential Learning.
  2. Macomb Community College. In Macomb’s digital marketing classes, you learn how to make a personal or corporate brand that will appeal to your target audience. Macomb teaches digital marketing as part of a Workforce and Continuing Education program, so students don’t need to apply to the school but can sign up for any classes related to digital marketing.
  3. Northcentral Technical College. The digital marketing associate degree program at NTC teaches students how to apply the concepts of pricing, promotion, and ROI analysis to digital marketing. Students can complete this course online or at one of six campuses.

Best Undergraduate Schools for Digital Marketing

  1. Bryant University. Bryant, ranked number seven in Regional Universities North by US News & World Report, is a great school for undergraduate students. Its Bachelor in Business Administration with a Digital Marketing Concentration gives undergraduate students a unique opportunity to specialize in business and digital marketing.
  2. Millikin University. Undergraduates at Milikin University’s Tabor School of Business will graduate with professional certification and complete projects for a portfolio. These additions to your resume will help you get a job after graduation.
  3. Oregon State University. Undergraduate students at OSU can study digital marketing in person or online. Students will participate in the Microbusinesses program, where they will create and market real products.

Best Graduate Schools for Digital Marketing

  1. New York University. Pursuing an MBA in Digital Marketing at NYU lets you explore digitization and how it affects businesses, their customers, and their partners.
  2. Sacred Heart University. An MS in Digital Marketing from Sacred Heart University is a comprehensive degree that covers content marketing, social media strategy, digital advertising, user experience, and marketing analytics.
  3. Yeshiva University. Yeshiva graduate students can study in-person or online, but all classes are scheduled in the evening so students can continue working while they complete their degrees.

Best Digital Marketing Schools With Dual Degree Programs

  1. Indiana University | Master of Business Administration/Master of Science in Marketing. With an MBA/MS dual degree from Indiana University’s Kelley School of Business, you’ll learn advanced management skills and marketing expertise.
  2. University of Arizona | Master of Science in Marketing/Master of Science in Business Analytics. This program is for students who want to learn how to use data to improve marketing and business strategies. To get this dual degree , you have to enroll in each program separately. You can study digital marketing courses such as business communications, pricing, and brand strategy.
  3. Walsh College | Master of Business Administration/Master of Science in Marketing. This dual degree program is designed for students who want to create and manage brands for a business. Almost all the faculty who teach at Walsh have industry experience, so you know what you are learning will work in the world of business.

Best Schools With Accelerated Digital Marketing Programs

  1. Rochester University | Bachelor of Science in Digital Marketing. Rochester’s accelerated program in digital marketing will help you learn how to connect to a brand’s needs using tools such as search engine optimization (SEO) and paid advertising. Students can complete this Bachelor of Science program in 18 months or less.
  2. University of Jamestown | Digital Marketing and Analytics. This accelerated certificate in digital marketing will teach you how to build your audience through organic and effective strategies.
  3. Colorado State University Global | Master of Science in Marketing. You can complete this online MS degree in just one year. The curriculum will introduce you to commonly used tools and platforms such as Canva, Adobe, Mailchimp, and WordPress.

Easy Colleges to Get Into

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Is Graduate School for Digital Marketing Worth It?

Yes, graduate school for digital marketing is worth it. Graduate programs in this field are a good fit for working professionals who want to move to higher-level positions in their current digital marketing or retrain to adapt to new trends in digital marketing.

What Jobs Can You Do With a Digital Marketing Degree?

There are a lot of jobs you can do with a digital marketing degree including digital marketing analyst, email marketing specialist, and advertising manager. According to the US Bureau of Labor Statistics, marketing jobs have a 10 percent growth projection over the next decade, which is higher than the average for all occupations.

How Much Can I Earn With a Degree in Digital Marketing?

You can earn between $50,000 and $70,000 on average with a degree in digital marketing. According to PayScale, people with an MS in Marketing make $70,000 per year . Professionals with a Bachelor’s Degree in Marketing make an average of $56,000 per year, and marketing associate degree holders make an average of $50,000 per year. Your years of relevant work experience will also affect your salary.

Highest-Paying Digital Marketing Careers

Profession Minimum Education Average Salary
Marketing Director Bachelor’s degree $92,200
Brand Marketing Manager Bachelor’s degree $75,799
Email Marketing Manager Bachelor’s degree $74,091
Digital Marketing Manager Bachelor’s degree $69,534
Digital Project Manager Bachelor’s degree $68,871
Content Strategist Bachelor’s degree $63,264
Digital Strategist Bachelor’s degree $62,150
Content Manager Bachelor’s degree $61,030
Email Marketing Specialist Bachelor’s degree $55,300
Social Media Manager Bachelor’s degree $52,883

Best Jobs With a Digital Marketing Degree

The best jobs with a digital marketing degree are marketing director, brand marketing manager, email marketing manager, content strategist, and digital project manager. The section below will give the average salary of different jobs you can get with different levels of education.

Best

2

Digital Marketing Associate Degree

Jobs

It can be difficult to find jobs for associate degree holders when most positions require a bachelor’s degree. However, a digital marketing associate degree graduate can improve their chances by earning a professional certification in digital marketing or gaining professional experience through an internship.

Top Digital Marketing Careers With an Associate Degree

Best

3

Digital Marketing Bachelor’s Degree

Jobs

A Bachelor's Degree in Digital Marketing prepares you for entry-level jobs. This is the minimum education requirement for most job postings, though some of the positions listed below state that they prefer a master’s degree holder.

Top Digital Marketing Careers With a Bachelor’s Degree

Best

4

Digital Marketing Master’s Degree

Jobs

Master’s degree-level jobs require creativity, analytical thinking, problem-solving skills, and leadership skills. These professionals know their way around social media and can produce wide-reaching marketing content while also managing large, complex projects.

Top Digital Marketing Careers With a Master’s Degree

Best

6

Digital Marketing Doctorate

Jobs

A PhD or DBA in Digital Marketing makes you an expert in your field. At this level, job responsibilities include leading departments, directing independent research, and analyzing new digital marketing trends .

Top Digital Marketing Careers With a PhD

5

Best Internships for Digital Marketing Students

A digital marketing internship is a great way to gain work experience and practice your digital marketing skills. Internships also provide great networking opportunities and give you a chance to see what it’s like to work as a digital marketer.

Top Digital Marketing Internships

How Can I Pay for Digital Marketing School?

A digital marketing degree can be expensive, and thinking about how to pay for it can be overwhelming. There are many financial aid options to explore so that you can afford a degree. The section below covers some common ways to pay for your degree.

  • Federal Student Aid. You should fill out the Free Application for Federal Student Aid (FAFSA) every year you attend a college or university. This application determines your eligibility for federal student loans and grants.
  • Scholarships. Scholarships are awarded based on academic achievement, residency, or program of study. Scholarships don’t have to be paid back and they usually have to be spent on tuition.
  • Grants. Grants are need-based programs to help you cover lots of different kinds of costs related to education, including living expenses and textbooks. Like scholarships, grants do not need to be paid back.
  • Student Loans. Student loans can come from the federal government or private lenders. Federal loans usually have lower interest rates and are easier to pay back. Private loans can be very hard to pay back and they should be avoided if possible.
  • Personal Savings. If you have personal savings you can use them to pay for some or all of your degree. Using personal savings is less risky than taking out a loan, but you should also leave yourself some cash reserves for unexpected expenses.

How to Pay for Your Chosen School Education Path

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Choosing the Best Digital Marketing School for You

Before you enroll in any digital marketing program, you should evaluate certain factors like the cost and curriculum. In the list below, we explain some of the most important characteristics to look for when deciding on a digital marketing degree or certificate program.

Curriculum

The field of digital marketing is constantly changing, so you want to make sure the program you choose covers the tools and platforms that you need to learn. Some programs cover material to prepare you to take professional certifications, while others don’t.

Student Support

Does the school have good student services, career services, and financial aid services? Visit campus or contact the school to learn more about the different support programs for students. Make sure there are services to help you finish your degree and get a job after graduation.

Internship Assistance

The best digital marketing schools help students find internships at respected companies. Your school should have industry connections or a good alumni association. Internships are an important way to get work experience and grow your professional network.

Cost

Don’t enroll in a program if you don’t know how to pay for it. Plan your budget with an estimate of the tuition and the cost of living wherever you will be studying. You want to ensure you can complete the program without any financial issues.

Graduation Rate

The percentage of students who graduate at each institution is an important factor. The higher the graduation rate, the more likely you will finish your program. The graduation rate is also a good measure of how well a college supports its students.

How to Get Into the Right School for Your Profession

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Does It Matter What College I Go to for Digital Marketing?

Yes, it does matters what college you go to for digital marketing. You should make sure the school you go to is accredited, and it’s even better if the program is accredited by the American Assembly of Collegiate Schools of Business (AACSB) or a similar organization.

Digital Marketing University Ranking Methodology: How We Ranked the Best Schools for Digital Marketing

We ranked the best digital marketing schools by consulting the university rankings conducted by US News & World Report and Times Higher Education. To further refine our digital marketing university ranking methodology, we gave special consideration to things like reputation, graduation rate, student-to-faculty ratio, and breadth and depth of digital marketing degree program offerings.

Additional Reading About {Subject}

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Best Digital Marketing Schools FAQ

Is a degree needed to be a digital marketer?

No, you don’t need a degree to become a digital marketer. A certificate in digital marketing with work experience is likely enough to get a job. However, most jobs for digital marketers will likely require at least a bachelor’s degree in a related field. Without a degree, you’ll have to find a way to stand out to employers.

Which is better, MBA or MS in Digital Marketing?

If your goal is to work in business and management, an MBA is better than an MS in Digital Marketing. An MBA prepares students to effectively manage teams of people and projects. An MS in Digital Marketing is better if you want to drive the creation of new digital marketing strategies and work with clients.

How many years of experience do you need to be a digital marketer?

You can get hired as a digital marketer with no experience as long as you have a recent degree. However, job experience makes you a more attractive candidate. A great way to get work experience while finishing your degree is by doing a digital marketing internship.

What is the future of digital marketing?

Digital marketing is an expanding field, and there is an increasing need for experts in online marketing campaigns. Digital marketers can work as consultants and freelancers for a wide range of small businesses and clients, or they can work for large businesses with a permanent marketing team.

About us: Career Karma is a platform designed to help job seekers find, research, and connect with job training programs to advance their careers. Learn about the CK publication.

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Oluwaniyi Raji

About the author: Raji is an expert content writer who specializes in B2B business sales writing and blog writing. Outside of his writing career, he is interested in learning how to code and develop websites. Raji holds a Bachelor of Science in Economics from the University of Lagos.

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