If you’re looking for the best online marketing analytics bachelor’s degrees, you’ll find many of them offered by universities across America. Getting an online Bachelor’s Degree in Marketing Analytics is a great way to gain an advantage over other professionals in this highly competitive field.
In this article, we’ll look at the best online bachelor’s degrees in marketing analytics so that you can make the ideal program choice. We’ll also go over some of the best marketing analytics bachelor’s degree jobs worth considering after graduation.
Where Can I Get a Marketing Analytics Bachelor’s Degree Online?
Some of the best universities and colleges to get an online marketing analytics bachelor’s degree include Arizona State University, Drexel University, Indiana State University, University of Maryland Global Campus (UMGC), and Oregon State University.
What Schools Offer the Best Marketing Analytics Bachelor’s Degrees?
- Arizona State University
- Indiana State University
- University of Maryland Global Campus (UMGC)
- Oregon State University
- Liberty University
What Are the Admission Requirements for an Online Marketing Analytics Bachelor’s Degree?
The admission requirements for an online marketing analytics bachelor’s degree include completing an accredited high school curriculum, ACT/SAT scores, and providing high school transcripts, letters of recommendation, and personal statements or essays.
Grade point average (GPA) scores might vary from university to university, but most institutions offering this program require students to have a minimum GPA of 2.0 and 2.75. ACT/SAT scores are optional for most universities.
Online Marketing Analytics Bachelor’s Degree Admission Requirements
- Completion of a high school curriculum from an accredited institution
- Provision of high school transcripts
- Paying the application fee
- Documentation including personal statements or application essays, and letters of recommendation from counselors or teachers.
How to Get a Marketing Analytics Bachelor’s Degree Online
You can get a marketing analytics bachelor’s degree online by meeting or satisfying all of the degree requirements. These requirements vary with each university. However, most universities require students to fulfill all course requirements for a 120-credit program.
Marketing Analytics Degree Requirements
- General Education or foundational skills requirements (39 to 42 credit hours)
- Major foundational courses (0 to 9 credit hours)
- Major or core courses (42 hours)
- Free electives (15 to 27 hours)
- 2.0 overall grade point average
- Minimum grade of C required for all upper-level courses in the major
Best Online Marketing Analytics Bachelor’s Degree Programs and Schools: Overview
| School | Program | Accreditation |
|---|---|---|
| Arizona State University (ASU Online) | Online Bachelor of Science in Marketing | Higher Learning Commission |
| Drexel University | Bachelor of Science in Business Administration – Marketing and Business Administration | The Middle States Commission on Higher Education. |
| Florida Atlantic University College of Business | Online Bachelor of Business Administration | AACSB International (The Association to Advance Collegiate Schools of Business) |
| Indiana State Online | Bachelor of Science in Marketing | Higher Learning Commission |
| Liberty University Online | Bachelor of Science in Marketing Analytics | The Southern Association of Colleges and Schools Commission on Colleges |
| Nebraska Wesleyan University | Bachelor of Arts or Bachelor of Science in Digital Marketing | Higher Learning Institution |
| Oregon State University | Bachelor of Science in Business Administration – Marketing Focus | The Northwest Commission on Colleges and Universities (NWCCU) |
| Southern New Hampshire University | Bachelor of Science Digital Marketing Degree Online | The New England Commission of Higher Education |
| University of Maryland Global Campus (UMGC) | Bachelor of Science Marketing | The Middle States Commission on Higher Education |
| University of Texas Permian Basin | Online Bachelor of Business Administration in Marketing | The Commission on Colleges of the Southern Association of Colleges and Schools |
Best Schools for Marketing Analytics: Top Online Marketing Analytics Bachelor’s Degree Programs
The following section will cover some of the best online marketing analytics bachelor’s degrees and the top schools that offer these undergraduate degree programs. We’ll also dive deeper into the online Bachelor’s Degree in Marketing Analytics program details and cover important topics such as tuition, admission requirements, and how to apply to these schools.
What Is an Online Marketing Analytics Bachelor’s Degree?
An online marketing analytics bachelor’s degree is a four-year online program that provides students with a wide variety of skills in relevant business and marketing programs such as data warehousing, web analytics, social media analytics, and marketing analytics.
This program allows students to combine their interests in marketing with data and analytics. The coursework combines statistical analysis with technology to help influence successful marketing campaigns.
Online vs In-Person Marketing Analytics Degrees
The major difference between online and in-person marketing analytics is the delivery of programs. Online marketing analytics degrees allow students to learn from anywhere as the coursework is usually available online.
In-person marketing analytics degrees have classes delivered on campus grounds meaning you have to be physically present. Below are the top benefits of an online Bachelor’s Degree in Marketing Analytics compared to in-person degree programs.
Top 5 Benefits of an Online Bachelor’s Degree in Marketing Analytics
- You can learn remotely. The main benefit of enrolling in an online marketing analytics degree is that you can learn anywhere as the coursework is available online. All you need is a computer and an Internet connection.
- Flexible learning schedules. Online learning programs typically offer students the chance to study at their own pace. As a result, this enhances the education experience as students tailor programs to their learning capabilities.
- Effective curriculum. Multiple studies have shown that online programs are as effective as in-person programs. This means that you won’t have to worry about the quality of the curriculum or education.
- Cheaper than in-person programs. Most online programs tend to be cheaper than in-person programs because you don’t have to worry about transportation costs and campus meals.
- Ideal for working professionals. Online programs are ideal for professionals with full-time jobs as they can still enroll in degree programs without worrying about compromising their careers.
Top 5 Benefits of an In-Person Bachelor’s Degree in Marketing Analytics
- Access to school facilities and resources. In-person marketing analytics programs allow students access to school facilities including libraries. These facilities enhance the quality of education.
- Numerous networking opportunities. You’ll meet many more people on campus than in an online class. This gives you the chance to expand your network with your peers.
- Face-to-face time with your instructors. One convenient benefit of enrolling in an in-person program is having access to your instructors or lecturers. If you have an issue or a query you’d like to discuss, you can resolve it better in person than online.
- Support from other students. Support from your friends can enhance the overall learning experience as you can get plenty of help with your coursework and preparation for exams and projects.
- Hands-on learning. Students learn in different ways. Some respond better to visual learning methods, while some prefer detailed notes. If you learn better through a direct hands-on approach, enrolling in an in-person program would be in your best interest.
What Types of Online Bachelor’s Degrees Can You Get in Marketing Analytics?
You can get a Bachelor of Arts (BA) degree or a Bachelor of Science (BS) degree in Marketing Analytics. These two types of degrees differ in coursework and career paths. The bachelor’s degree you choose will depend on the career you wish to pursue and the skills you want.
Is It Better to Get a Bachelor of Arts Degree or a Bachelor of Science in Marketing Analytics?
It is better to get a Bachelor of Science degree if you want to work in the technical field of marketing analytics as the coursework features math, data mining, data analytics, database management, and accounting.
However, if you wish to work in the management field of marketing analytics, you should consider the Bachelor of Arts option. The coursework for this type of degree focuses on social sciences and humanities with courses in consumer behavior and project management.
How Much Does a Marketing Analytics Bachelor’s Degree Cost?
A marketing analytics bachelor’s degree costs $16,647, according to the National Center for Education Statistics. The average tuition fee across both public and private academic institutions for undergraduate programs like this is approximately $16,647 per academic year. Expect tuition costs for this program to range anywhere from $250 to $450 per credit.
How Long Does It Take to Get a Marketing Analytics Bachelor’s Degree Online?
It takes about three and a half to four years to get an online marketing analytics bachelor’s degree. Online programs tend to be accelerated, which means that full-time online students could complete this program in a shorter period compared to the traditional school environment. However, part-time students might take slightly longer to complete this program.
Are Online Marketing Analytics Degrees Respected?
Yes, online marketing analytics degrees are respected. Companies of all sizes across all industries hire online marketing analytics graduates to work in their marketing and business development departments and find their skills to be comparable to those who earn their degrees in an on-campus program.
Is Marketing Analytics Hard to Learn Online?
No, marketing analytics is not hard to learn online. Although it might have a few technical topics that might require extra attention, it is a reasonably straightforward course. Most courses in a marketing analytics degree are reasonably easy to learn online.
Marketing Analytics Bootcamp vs Online Marketing Analytics Bachelor’s Degree: Which Is Better?
An online marketing analytics degree is a better option as most employers prefer hiring professionals with a bachelor’s degree in this field. According to the US Bureau of Labor Statistics (BLS), the typical entry-level education for professionals in this field is a bachelor’s degree.
However, bootcamps are highly commendable, and they have their own benefits. Below is a comparison of the benefits between an online marketing analytics bachelor’s degree and the benefits of attending a bootcamp.
Top 5 Benefits of an Online Marketing Analytics Bachelor’s Degree
- Provides a wide variety of hard skills. An online bachelor’s degree will equip you with a wide variety of skills that will enable you to pursue several career paths within this field.
- Employers prefer bachelor’s degrees. Most employers across the United States prefer hiring candidates with university credentials. This means that you have a better chance of getting a job if you have a bachelor’s degree.
- Online marketing degrees are respected. The public perceives universities and colleges offering marketing analytics programs as a prestigious form of higher education.
- Support from a faculty of experts. Online marketing analytics degrees offer support from professors and other industry experts. This improves the quality of education and the overall learning experience.
- Networking opportunities. Universities offer excellent networking opportunities compared to education programs from other institutions.
Top 5 Benefits of a Marketing Analytics Bootcamp
- Gain a specific set of marketing analytics skills. Coding bootcamps offering programs in marketing analytics will equip you with specific skills that will make you eligible for some jobs in the field quickly.
- Bootcamp programs last for a few months. Unlike degree programs, bootcamps take a shorter period to complete, usually a few months. They can range anywhere from three to six months for full-time students.
- Cheaper than most university programs. Coding bootcamps are significantly cheaper than programs offered by universities and colleges. This makes an ideal alternative to college education, especially for those on a budget.
- Bootcamps offer career services. Career services include resume preparation, interview negotiation, and salary negotiation. Some bootcamps also include job placement as part of their career services.
- Bootcamps offer flexible but rigorous programs. Bootcamps are known for allowing students to tailor their learning schedules. This means that you can study at your own pace.
Why You Should Get a Marketing Analytics Bachelor’s Degree Online
You should get a marketing analytics bachelor’s degree online if you aspire to join the job market and work for a given organization. Most employers and clients in marketing analytics prefer working with marketing professionals with degree credentials. Consider an online course if you are a working professional and need to add to your skillset without compromising your job.
What Courses Do You Take in an Online Bachelor’s Degree Program in Marketing Analytics?
You should take several general education courses, core courses, electives, and communication courses to satisfy the degree requirements of an online Bachelor’s Degree in Marketing Analytics program. Below is a brief guide to courses you will take during an online marketing analytics bachelor’s degree.
Marketing Research
In this course, you’ll learn about quantitative and qualitative marketing research methods. You’ll learn to identify and apply the necessary research methods to support fact-based decision-making. You’ll also learn how to design qualitative questions and techniques while providing solutions to real-world case studies and projects.
Consumer Behavior
A course in consumer behavior will build your knowledge of customer consumption, acquisition, and the overall behavior of the individual consumer. You’ll also learn the role of government and businesses in buyer behavior.
Digital Marketing Analytics
Digital marketing analytics will help you leverage the appropriate tools used in digital marketing analysis. You’ll have the tools to dive into search engine optimization (SEO), web analytics, online testing, and paid search strategies by the end of this program.
Applied Marketing Analysis
This course examines the principles used in designing, applying, and analyzing market research. Upon course completion, you’ll be ready to assess the environmental conditions that affect marketing research, interpret research findings for decision-makers and develop a market research plan for a given marketing campaign.
Principles of Marketing
The principles of marketing course places a strong emphasis on the principles, marketing strategy, and policies of marketing and how they are used to identify and satisfy the needs of consumers. By the end of this program, you’ll have learned how the various marketing environmental forces affect strategies and long-term sustainability and success.
Continuing Education Paths for Online Marketing Analytics Bachelor’s Degree Graduates
An ideal continuing education path for an online marketing analytics bachelor’s degree is through a related graduate program. Earning a master’s degree in this field opens doors for you to work in a wide range of managerial positions. Fortunately, many highly-rated academic institutions offer online master’s degrees in marketing analytics.
However, if that is not an option, you should consider earning certifications and certificates as they also play a massive role in landing better jobs and negotiating better salaries. For instance, Cornell University offers a short marketing analytics certificate program delivered completely online.
Related Online Marketing Analytics Degrees
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What to Look For in the Best Marketing Analytics Bachelor’s Degree Programs
Factors to look for in the best marketing analytics bachelor’s degree programs include the course curriculum, program flexibility, and cost. Below is a brief explanation of the factors you should consider when looking for the best marketing analytics degree program to make informed decisions in your school search.
Course Curriculum
The curriculum should satisfy degree requirements for a marketing student to graduate. However, it’s possible to meet degree requirements and fail to get a good education. For this reason, be sure to research the degree’s curriculum to determine general education courses and specialized education for a major.
Program Flexibility
It’s essential to look at program flexibility, especially when dealing with an online program. If you are a working professional, find a degree program with extended flexibility to ensure your professional life isn’t compromised. This will enable you to study at your own pace while still attending to your professional responsibilities.
Program Offerings
When looking at online degree programs, you should analyze the program offerings. Determine what the degree program offers in addition to coursework. Some programs provide unlimited support from faculty members, while others offer comprehensive career services. Find one that matches your needs to enhance the overall learning experience.
Cost
Cost is perhaps one of the most important factors to look at when choosing between online degree programs. Match the program offerings with the program’s cost to determine whether it is a good fit for you.
Accreditation
Employers prefer hiring professionals with degree credentials from accredited institutions. Be sure to look up the accreditation of the school or program before enrolling.
What Is the Most Affordable Online Marketing Analytics Bachelor’s Degree?
The most affordable online marketing analytics degree is Florida Atlantic University’s Online Bachelor of Business Administration in Marketing. This program costs $4,879 per academic year for in-state students at the time of writing. Another affordable option is the University of Maryland Global Campus’ Bachelor of Science in Marketing at $7,704 per year.
Can I Get a Marketing Analytics Bachelor’s Degree Online for Free?
No, you can’t get a marketing analytics degree for free. However, there are some free marketing analytics online courses from platforms like YouTube, Coursera, and Alison.
Salary and Job Outlook for Online Marketing Analytics Bachelor’s Degree Graduates
An online marketing analytics bachelor’s degree prepares you for a wide range of careers in different economic sectors. If your chosen career path includes a marketing major, studying an online marketing program will give you the technical skills you need for future job prospects.
An online Bachelor’s in Marketing Analytics will set up your future career goals with skills to become marketing analysts, public relations specialists, and an expert in business communication.
The best online marketing analytics bachelor’s degrees will allow you to have a flexible schedule while learning the latest marketing concepts and gaining professional experience in customer engagement. Below are some of the best high-paying jobs to look forward to after graduation.
How Hard Is It to Get a Job With a Marketing Analytics Bachelor’s Degree?
It is not hard to get a job with a marketing analytics bachelor’s degree as this is the minimum education required to work in entry-level positions in this field. However, this is a very competitive field with many professionals competing for a few positions. You’ll need to have other academic credentials to gain a competitive advantage over other professionals.
What’s the Average Online Marketing Analytics Bachelor’s Degree Salary?
The average salary for an online marketing analytics bachelor’s degree graduate is $66,000 per year. A marketing manager’s annual salary ranges between $47,000 and $98,000, while a marketing director can earn up to $148,000 per year.
What Jobs Can You Get With an Online Marketing Analytics Bachelor’s Degree?
Jobs you can get with an online marketing analytics bachelor’s degree include search marketing strategists, pricing analysts, market research analysts, and advertising/marketing/promotions managers. An online marketing degree program will give marketing graduates hands-on experience with various career options in the marketing field.
Marketing Analytics Degree Jobs
- Advertising, Marketing, or Promotions Manager
- Operations Research Analyst
- Search Marketing Strategists
- Market Research Analyst
- Pricing Analytics
Potential Careers With an Online Marketing Analytics Degree
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How Much Money Can You Make With an Online Marketing Analytics Bachelor’s Degree?
You can make between $59,000 and $133,000 with an online marketing analytics bachelor’s degree. The amount of money you can make with this certificate depends on the industry, geographical location, and experience. Managers tend to earn more than other professionals in this field.
Highest-Paying Online Marketing Analytics Bachelor’s Degree Jobs and Salaries: Overview
| Marketing Analytics Bachelor’s Degree Jobs | Average Salary |
|---|---|
| Advertising, Marketing, or Promotions Manager | $133,380 |
| Operations Research Analyst | $82,360 |
| Market Research Analyst | $63,920 |
| Search Marketing Strategists | $61,362 |
| Pricing Analytics | $59,245 |
Best Jobs for Online Marketing Analytics Bachelor’s Degree Grads
An online Bachelor’s Degree in Marketing Analytics equips you with skills to work in a wide range of careers. Here are some of the best jobs for online marketing analytics bachelor’s degree grads.
Best Jobs According to Your Major
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Is an Online Marketing Analytics Bachelor’s Degree Worth It?
Yes, an online marketing analytics bachelor’s degree is worth it, especially when most employers prefer employing candidates with bachelor’s degrees. If you plan to enter the workforce in this particular field, an online marketing analytics bachelor’s degree is worthwhile.
However, if a Bachelor’s Degree in Marketing Analytics is not an option, there are other worthwhile alternatives that you should consider. For instance, the best digital marketing bootcamps are great alternatives as they offer short and intensive programs designed to help students start their careers in various fields, including tech.
Additional Reading About Marketing Analytics
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Online Marketing Analytics Bachelor’s Degree FAQ
To study marketing analytics, you will choose between a Bachelor of Science or a Bachelor of Arts degree. Although a Bachelor of Arts is popular among students in marketing, consider a Bachelor of Science if you aspire to work in data and analytics.
A Bachelor of Arts degree is best for marketing. Marketing is about understanding the needs and behavior of consumers to offer tailored solutions. A Bachelor of Arts in marketing encompasses courses that equip you with marketing skills.
You can study marketing analytics online or on-campus at higher education universities such as Liberty University, Oregon State University, and the University of Maryland Global Campus. You can also enroll in online courses and marketing bootcamps offering related programs.
Yes, there is a demand for professionals in market analytics. For instance, the US Bureau of Labor Statistics estimates the demand for market research analysts to grow by 22 percent from 2020 to 2030.
About us: Career Karma is a platform designed to help job seekers find, research, and connect with job training programs to advance their careers. Learn about the CK publication.
